What are Semantic Keywords and Why Should You Use Them?

Source: Pixabay There are numerous ways in which businesses can reach their consumers. Some companies have completed shifted their business to online mode for the ease of their customers. On the contrary, some still feel that traditional brick-and-mortar stores are more beneficial. Sometimes it depends upon the type of business and the products & services a company offers whether they should rely on online commerce or offline business models. For instance, you can choose and buy a smartphone online, but you might want to take a test drive before purchasing a car. Similarly, like the modes of commerce, there are different ways in which your customers can connect with you and get your products. The conventional method is to have a proper supply chain management consisting of suppliers, wholesalers, retailers, and distributors. The products have to go through all these touchpoints before reaching a customer. However, the scene is different in the contemporary world. Today, the producers run the business landscape, as they are their distributors and reach customers directly. Yes, I’m talking about Direct to consumer (D2C) marketing and how it completely reshaped the business world. It can be understood by the fact that today, over 55% of the shoppers prefer buying their favorite products directly from the brand rather than retailers dealing in multiple brands. And that’s not it. According to Statista, the estimated D2C eCommerce sales in the United States by 2023 is $175 billion. But as mentioned earlier, different companies have distinguished businesses that call for a specific D2C business model for better results. So, let’s closely look at these and understand what D2C brands need to focus on while picking up one. Assessing the Perfect D2C Model for Your Business In general, there are five kinds of D2C models based on a scale of increasing technological and business complexities. Now, the thing is, each of these model archetypes delivers a specific profile of value potential across the consumers and drives used to generate the business value. The type of value returned by each archetype can help the D2C brands to analyze and pick the perfect fit for their business. Let’s discuss each of them one by one. Knowledge Hubs The first model in the list is knowledge hubs that focus on content customer engagement. Its primary purpose is to engage consumers through unique, brand-centric, and customer-oriented engagement that inspires and educates them without any eCommerce infrastructure. Knowledge hubs are primarily used to gather customer information regarding their interaction with content, learning about their preferences and purchase intent while delivering personalized customer experiences. For instance, Patron’s Cocktail Lab is an intelligent, data-driven cocktail recommendation engine that offers innovative cocktail recipes based on individual preferences and encourages buyers to try new things. Digital Stores Source: Pixabay This D2C model consists of a well-functioning eCommerce website through which direct sales of the company’s products and services can occur, keeping in mind that the customers get interactive content experiences. This model is an excellent option for those consumers who wish to purchase directly from the manufacturers and emerges as a new source of online revenue stream. For example, Nespresso, an operating coffee unit of Nestle Group, got a branded eCommerce website that offers customers an interactive coffee shopping experience under a single digital roof. The customers can get an entire range of coffee items, machines, equipment, and related accessories on the website. Apart from that, they also get customized deals, offers, and collections specially designed for their interests. The company has also provided some supplementary resources to teach customers about the basics of taking care of the Nespresso products. Curated Subscription Model Subscriptions models have a slight risk compared to other D2C models as they impose challenges to the business regarding customer engagement, retention, acquisition, and loyalty. However, if implemented correctly, they are a pretty good direct source of revenue generation that works on recurring shipments of products and services customized as per consumer needs. Curated subscription models help businesses know more about the customers’ preferences, the items they frequently buy, and the products they might want to purchase. Companies can curate personalized deals for their customers with all this information, deepening the roots of brand loyalty and customer engagement. For instance, companies such as Daily Harvest and DollarShaveClub leverage the benefits of subscription models, which provide customers with the products and services they regularly want as per their dependable schedule. Personalized D2C Model Well, this one might be clear with the name itself. Adding a touch of personalization in a D2C business develops a one-to-one relationship with the customers and makes things pretty smooth. This model focuses on the more profound insights into the customers’ interests, preferences, and needs to enhance consumer engagement and increase sales. According to a report by Epsilon, 80% of customers prefer shopping from brands that offer them customized experiences. Personalized D2C models require back-end technologies and advanced features such as artificial intelligence, machine learning, and big data to analyze the customer data to understand their needs better. When you offer customers the things they have always wanted at their convenience, they will keep returning to your brand and get everything directly from you. For example, a personalized dog food company named Just Right Pet Food (owned by Nestle Purina, a pet food subsidiary of Nestle) ensures a fully personalized experience to dog lovers. The company asks all of its customers to create a profile of their dogs. The profile includes their age, needs, and taste preferences. After that, Purina offers their own recommendations based on the information they get from their customers along with the nutrition guidelines in the products they suggest. The company then delivers the personalized pet food, nutrition, and feeding plan directly to the buyers’ doorstep - ensuring an authentic one-to-one customer experience. Touchpoint Commerce Source: Pixabay The last but not the least model in this list is Touchpoint commerce which builds new ways to buy products and services by implanting D2C business in non-commerce digital areas or touchpoints, such as social networks, games, etc. This D2C model focuses on finding advanced and innovative paths to connect with the customer base as they evolve in the future. Touchpoint Commerce can be a good option for businesses that want to enhance brand awareness and attract consumers from various channels. For instance, a famous cereal brand Mymuesli offers their customers an option to develop their own tailored blend of hot and cold cereals, which they can later order, too. The company attaches a QR code at the back of the packaging. With this code, customers can save their preferred mixes and reorder them simply by scanning them using their mobile device. Choose the Right D2C Model for Your Brand And why not? Of course, you have a lot of opportunities to set up your D2C business, but what’s the harm in choosing the one that suits you the best? As a business owner (or just as a learner), it is crucial to understand that all the companies out there are using some tactics to deliver an unmatched customer experience. In that competitive scenario, you have to choose the right path and implement the apt D2C business model to boost your business growth and engage as many customers as possible. Get in touch with our experts to know how your business can achieve D2C growth. We over comprehensive direct-to-consumer marketing services that are growth-oriented and result-driven. Feel free to reach out to us! ...

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Today the internet is overflowing with information and your potential buyers are being over-saturated with it. In fact, Sirius decisions has reported a 22% increase in the average sales cycle over the past 5 years because of more involvement of the decision makers in the buying process. To make sales you need to provide these decision makers the content that they are looking for that helps them make a decision exactly why your company is the next stop where they should buy the product from. Giving this informative content at the right time, and on the right platform has become your top job priority. There are simpler ways to use Inbound Marketing to grow your business and we’ll have a look at it. 1. Research To do a research, you don’t need wikipedia go throughs or searching over the internet for case studies or white papers to make your own strategy. All that is needed is you need to know your business and objectives, knowing about the competition and what kind of inbound strategy they employ and last and most important thing is to know your customers. Just ask yourselves these simple questions: Knowing your business How would you measure the performance of your efforts? What are your revenue goals? How do you describe the growth of your business?( revenue generated, amount of leads coming in, customers acquired, etc.) Defining the sales process? (producing content used to educate prospects, what is the length of process, etc.) Knowing your Competition If you think that you know it all about your industry that might be correct for some cases but businesses overlook the fact that they shouldn’t care much about the changes taking place in the industry, updates and innovations. If you want to stay ahead of the herd then continued industry research is a must. What kind of content is posted by your competitors on their website? Is there any major changes taking place, news and updates? Does a business to business marketplace exist for your industry? What is the current scenario regarding your industry stats? Are your goals realistic and attainable? Knowing Your Customer Constantly staying in touch with your sales team is important because they are the ones who are in direct contact with your potentials customers and they are the ones who can provide an insight about what your customers want. Some questions to ask them are: 5 key points that are commonly answered by the sales people? How is your product helpful in solving the customer’s problems? Most responsive customer demographics? What kind of communication the customers respond to the most? 2. SEO Creating content as per the needs of your customers is as important as optimizing it for keywords. Knowing in depth about what keywords your customers are searching for and optimizing each and every page of your website for such keywords is the process that your business needs to follow. When it comes to SEO keeping a tab on these takeaways is helpful: Including keywords in the page content in elements like header and page text Including keywords in the page properties such as URL, meta description and alt tags for images. Most importantly linking keywords in your content to the other pages of the website or to the other websites or landing pages for backlinking. 3. Content Most important and integral part of Inbound Marketing is the content. Creating an Inbound strategy that includes contents like blogs, content on websites, landing pages, on social media or email to which your customers respond the most to should be the area you should focus your energy. To see results you can even ask your customers by creating the premium content and fill out a form that how helpful or informative do they find your content. 4. Blogging Posting blogs on your websites and optimizing them for keywords is the way how you bring organic traffic to your website. It is highly recommended that you use blogging to grow traffic on your website. Some simple tips for a robust blogging strategy are: Writing content around the issues, and challenges that your prospects face and penning their solutions and mentioning about how your products or services can solve your problems. Maintaining the frequency The amount of content that goes out in a day whether it be in any form: blogs, content on social media sites etc., maintain the frequency according to the response you get from your customers. Learning from competitors Your competitors have already been blogging, so learn most of the stuff from them like what kind of content they post, what is the response they get in the form of comments, shares etc. Using call-to-actions Providing call-to-actions at the end of the blog like a button re-directing them to your products or services page after you have addressed their concerns through your blog. 5. Lead Communication After that you have successfully implemented all the above steps and let us assume that you have got some qualified leads, now is the time to actually focus on communicating with them. Based on the type of leads or queries that have been generated by various types of customers: who they are and what is their demographics, what kind of service or product are they looking at, which question they want to be answered by you. All these need to be taken care of while communicating with the customer. 6. Lead Nurturing Lead nurturing is the time when you get to know whether a lead is sales ready or not so that the sales team is not wasting time on unqualified leads. Here are some tips: Refining your messages Giving your customers with the relevant content or asking them more questions to know exactly what they want to know. They exactly need to hear something from you like an offer or something that entices them towards your company. What to give your customers Blogging comes in handy for this purpose. Keep sending them blog posts or updates in the lead nurturing e-mails to inform them or getting them back on your website. 7. Conclusion We hope that these 7 steps in your Inbound Marketing will help you grow your business. Creating the right content, optimizing the content for SEO will attract the right kind of visitors you are looking on your website and certainly generate queries for your products or services. ...

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If you believe that automation means that large corporations will replace human employees with high-tech robots, you are mistaken. The chances are that you already use some kind of automation in both your professional and personal lives, which means that you're a business owner. Use of time-saving applications such as Google Suite, Zapier, IFTTT, Hootsuite, or other similar tools to save time and get more done is a good indication that you are already benefiting from the power of automation. Increased agility, lower costs, better productivity, fewer delays, fewer mistakes, and better customer satisfaction benefits from using automation technologies in your business. An automation strategy enables you to systematically implement the appropriate tools to maximize these technology solutions' value while simultaneously increasing your bottom line. So here, we will discuss how automation can help your business get better reviews. Benefits of Business Automation Utilizing automation in your company will necessitate an initial investment in information technology to set up the advanced technologies and standardize the processes. To successfully prioritize resources, you must first identify how automation can provide the greatest return on investment for your organization and help your business get better reviews. Market Adaptation As demand changes or order volume increases, you don't have to hire new workers. This gives you the ability and flexibility to deal with these changes as they happen. For example, in the cases of inventory management, order processing, and payment handling, automation can save you time and money by eliminating the need to recruit and train new employees to handle a spike in order volume, inventory levels, and process orders handle payments. Increase your ability to keep costs down and make sure customers get their orders as quickly as possible. Source: Unsplash Less Labour Cost Many small businesses spend a significant portion of their budgets hiring workers to fulfill tasks that need more labor and take more time while also adding little value to their overall operations and profitability. Lowering your overhead and increasing your profitability by automating these processes allows you to reduce the number of staff needed to complete these tasks, lowering your overhead. It also allows you to focus just on the quality of your employees instead of the quantity of them, allowing you to hire people with good skills to fuel your company's growth. Less Human Error Many business operations can be made more accurate through the use of automation. It is possible to eliminate costly errors associated with manual procedures, such as re-keying data from one system to the other. This applies to billing and accounting to order fulfillment and inventory management. Using shipping software, for example, can help ensure that you're printing the correct labels for delivery. In contrast, scheduling software can help reduce errors in people management, and an efficient inventory tool can eliminate the need to count items manually. Source: Unsplash More Happy Employees According to the company, automation helps streamline the employee experience while also ensuring that their needs and requests are met quickly. For example, it can help fill out forms for vacation requests, absence management, travel remuneration, expense repayment, and more. Additionally, one can use technology to expedite new hires' onboarding so that employees can become fully productive and so that you can have hiring expertise that will assist you in acquiring and retaining the most qualified candidates. Consistent Customer Experience Automation can help you provide a consistent buying experience that can elevate customer satisfaction and foster trust. It can help you standardize marketing, order fulfillment, shipment, and post-sale support procedures. The process also enables you to collect data and good processes by streamlining the customer experience and acquiring and retaining customers while driving more sales and profits. Customer Support Services that automate customer support, such as help desk software, a searchable knowledge base, and chatbots, can reduce response times, increase self-service capabilities, and increase customer satisfaction. Customer service chatbots, for example, can answer some basic questions and provide links to useful information without the need for a human agent to be available. As a bonus, they can screen questions and help customers find the right person or department to help them. Collaboration To guarantee the effectiveness of complex projects, you must keep track of each team member's responsibilities and ensure that information and communication have properly flowed throughout the project. Automatically tracking project progress, communicating key dates and milestones to team members, and keeping team members up-to-date with the latest data, files, or project status allows for more seamless collaboration and collaboration tools. Improve External Communication The ability to integrate the processes of external suppliers and partner organizations with your platform will allow you to streamline your distribution network and procurement, ensure prompt exchange of information, minimize delays, and lower the number of errors. Consider automating the purchasing and invoicing processes or integrating your inventory management system with the supplier's system so that new items are placed quickly. You don't run out of stock and cause important projects to be delayed. Source: Unsplash Leverage Remote Workers Many small businesses benefit from the growing use of remote workers, which allows them to access the talent and expertise they require while reducing their overhead. Also possible is the recruitment of the most qualified individuals to work on the projects at hand without incurring the expense of employing many full-time employees. Internal processes are made more efficient through automation, eliminating the need for employees to be in the same location to collaborate seamlessly. Some businesses can even operate entirely online, resulting in significant cost savings (e.g., rent, office equipment.) Increase Return on Investment Marketing automation can assist you in maximizing your budget while simultaneously improving results. There are numerous low-cost tools in email marketing, customer relationship management and sales, digital advertising buying, viewer targeting, and e-commerce solutions (e.g., product recommendations). Automating, collecting, analyzing, and organizing large amounts of customer data allows you to implement customization strategies, which will be critical in improving marketing and sales results over the next few years. So, these are some of the benefits of Business Automation. I hope you understand how Automation can help your business to get better reviews. Types of Business Automation Ecommerce Automation Automate your marketing and eCommerce operations by collecting and processing customer data. This will help you determine how to deliver the right information at the right place at the right time while also providing valuable assistance to improve customer retention. Email marketing software, customer relationship management, and chatbots are examples. Chatbots Low-cost solutions in the Rs. 2000 per month range is available for purchase. In addition, by implementing a chatbot, your business will be able to provide 24x7 customer support, access information instantly, increase efficiency, and, most importantly, provide the best customer experience to your customers. Inventory Management Product information transfer to your eCommerce website is made easier by integrating with your supplier's system to add automatically, edit, and delete products and transfer product information. It allows for good product data and availability updates, which helps to cut down on backorders and cancel orders and make the shopping experience better for everyone. Conclusion Numerous new tools are being introduced regularly. It is easy to fall prey to the "bright shiny object syndrome" if you don't have a clearly defined strategy to guide your execution. Make a clear distinction between your short-term and long-term business goals to identify the key areas in which you should concentrate your efforts and resources. We hope that this blog will help you understand how automation can help your business in various areas. For more details about business automation, reach out to our experts ...

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