Six Smart Ways to Add Context to Your Inbound Marketing
Jan 09, 2016
10 min read
If you are a smart online marketer who aims at achieving positive results, doing marketing with an extra-ingredient would be an added advantage. Inbound marketing still maintains the crown as the principal marketing king to incessant marketing success, and in doing this, you need to follow the smart way. Most especially the readers and mobile devices and other smaller computing devices. Some of the smart ways to add some sort of background to your marketing include
Going Mobile
Google released its Mobile Algorithm in April 2015, which was targeted basically at helping mobile users to get the best browsing experience on the platform. The algorithm indirectly prompts websites owners to manage their websites in such a way that it will work in line to favor their readers. And hence ripping off websites which are not mobile friendly from the platform.
Proof recommends that B2B buyers are progressively utilizing cell phones to do research, make a request, and buy items. In the event that your site isn't Mobile-friendly, your business is passing up a great opportunity the huge customers who need mobile-friendly contents. Besides, now that Google penalizes unresponsive websites on mobile search results, can certainly mean your site would be lost amidst others.
Redistribute And Diversify Your Content.
A website for which you give normal, unique content is an incredible beginning. Be that as it may be, sadly in this day and age, it's insufficient. Offering web content in various formats gives a wealthier experience to your leads, adds profundity to your image character, and permits you to reach and associate with more buyers. There are a confounding number of alternatives out there, including podcasts, slide shares, recordings, illustrations, ebooks, and whitepapers, to give some examples. Pick a couple that fit your business best, and see where they take you.
Make Videos
Nowadays, technology has made even marketing so easy and applicable. The only job left for you is to do the thinking and effectively apply professionalism in marketing. Just before you say “Jack Robinson”, your efforts and business will receive a totally new dawn of success. Incorporating Videos context into your inbound marketing contents will do you a lot of favor. As a matter of fact, it magnets readers to your contents, and keeps them there even so for long period of time. All you require is a video that falls in line with the content message, this works well for both SEO and Client retention.
Friendship Marketing
Friendship marketing works like magic, it means being more than a marketer or business owner to your customers, it means selling out your brand and business with the approach of a relationship. Be closer to your customers, treat them as if they were your close relatives and associates, and they will be amazed and undoubtedly do the same. this is a trending technique that works more like abracadabra.
Look For Expert Help
Regardless of the possibility that you're part of the 58% company that handles content in-house, a little assistance from the specialists will just enhance your outcomes. Employing a SEO-astute marketing specialist, for case, can affect your main concern.
Measure Analytics report
Your inbound marketing should also be measured in a sequential manner. Keeping in mind that the results you get will dictate your success on the long and also helps you to adjust better.
4 Myths About Virality
Virality is not only concerned with marketing or used only in business analysis but also in a wide select of field. The impact the word has in every day to day business world has given it a big name in the business world. Once the term “Virality” is horned in marketing, social marketing comes into play. Kissmetrics, a frontline online web marketing company based in America described viral marketing as a marketing technique that optimizes the use of pre-existing social networking services and other reachable technologies in business promotion. In my own simple definition, I truly believe viral marketing involves the use of consumers (as middlemen) in spreading the news about a brand, product and commodity plus achieving other promotional objectives. Viral marketing is part of surefire business marketing, all marketing gurus must know this and hence, fight to rip from it's bounteous benefits. Though a good number of marketers may find traditional viral marketing very tough and challenging to achieve, thus it is worth the trouble once the benefits start flooding in. Relatively expensive Since viral marketing has more to do with word of the mouth, don’t you think it might gulp some good deal of capital and cash investments? Indeed gargantuan multinational companies like Coca-Cola, 7 Up, Cadbury, Nestle and lots more of them are good point of reference for viral marketing. These Companies invest huge sum of raw cash on promoting its brand, products and subsidiaries in the viral marketing pipe, even so, they have attained a greater height in terms of customer acquisition and retention. Uniqueness of Idea breaks the yoke This is one myth you’re sure to have known all these while. Success through viral marketing isn’t easy to come by, but with a great idea, great things are sure to happen. Be creative, figure out something unique, interesting and above all, eye catchy so as to last a while in the minds of your viewers and readers. It’s not necessary to have Jean Claude Van Damme do a split in between Volvo trucks, but could seemingly come up with something groundbreaking. For people to love your ad, pay attention, and perhaps be motivated to spread the news about it. Then your work has to be exceptionally scintillating and marketable. Humor triggering I recently came across a very wide and ginormous sign-board in the heart of one of the biggest city in West Africa some couple of years back. Guess it was proposed to serve as a viral marketing element, but to my surprise. Guess what is saw! The message as portrayed in it was “Branded! Coming Soon” (with the brand logo just right beside it). I couldn’t help but to twist around my neck to take a second stare at it; behold i was flabbergasted. A good number of people saw this as a waste of money, time, and resources; yea because it calls for humour. But taking a second thought at the scenario, I immediately came to realize what the advertiser had in mind. He was trying to create awareness through mere three words “Branded! Coming Soon”. Be Short and Simple The example as illustrated in the previous paragraph got it all; what the viral marketer did above is an explication of what this line says. It's not necessary to incorporate all your thoughts and messages here in your marketing aid. All you need is a very succinct and yet straightforward explication of your goal, the rest will take care of itself. ...
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Affiliate Marketing on Twitter: A Complete Guide to Monetize Twitter with Affiliate Links
Twitter is usually the first platform on which topics go viral before they spread to other social media platforms. But how can affiliate marketers use Twitter for monetization? First, it is easier to go viral on Twitter than on many other platforms. The platform has 320 million active monthly users who are always waiting for new content to retweet, whether news, memes, or famous cultural moments. What is more important is that tweeting the right thing at the right time can attract thousands. Another advantage for affiliate marketers is that there are Twitter bots ; 66% of the links on Twitter are shared by bots, which cannot participate in discussions. This blog will discuss the possibility of affiliate marketing on Twitter and provide ways to maximize its advantages and minimize its disadvantages. Whether you are just starting your journey in affiliate marketing or seeking to improve your performance, this blog will provide you with many insights. What is affiliate marketing on Twitter? Affiliate marketing on Twitter is the practice of promoting products or services to your Twitter followers through affiliate links. You receive a commission when a follower clicks your link and completes a purchase. This form of marketing allows you to monetize your Twitter presence by recommending products that align with your audience's interests. The key difference between Twitter affiliate marketing and other platforms is the medium's fast-paced, conversational nature. With only 280 characters per tweet, your approach must be concise, engaging, and strategic. This limit helps you get to the point of your message and enables you to think of creative ways to share your affiliate deals. However, the platform is active and demands swift action to capitalize on trending topics. Partnering with a Twitter marketing services agency ensures timely responses, maximizing visibility and engagement before the opportunity fades. Guide to Twitter affiliate marketing Twitter affiliate marketing involves promoting products or services via tweets using affiliate links to earn commissions on sales. It requires engaging content, strategic hashtags, and consistent follower interaction to drive traffic and conversions. Here’s what you need to do to get started: Find Your Twitter Niche Successful affiliate marketing on Twitter begins with identifying the right niche. Unlike broader platforms, Twitter prefers specificity. To find your niche: Analyze your existing audience What topics do your current followers engage with most? Utilize Twitter Analytics to understand your audience's interests and behaviors. Explore Twitter trends Use the 'Explore' page to discover popular conversations in your area of interest. Pay attention to recurring themes and topics that generate significant engagement. Research hashtags Identify active, niche-specific hashtags that align with potential affiliate products. Tools like Hashtagify can help you discover related hashtags and their popularity. Evaluate market demand Use tools like Google Trends or keyword research to assess your chosen niche's overall product demand. Remember, the goal is to become a trusted voice in a specific area rather than a generalist trying to appeal to everyone. A focused niche allows you to create specific content and affiliate offerings more effectively, leading to higher engagement and conversion rates. How do you engage and gain followers? Building a loyal following is crucial for successful affiliate marketing on Twitter. Here are strategies to grow your audience organically: Optimize Your Profile Use a clear, professional profile picture that represents you or your brand. Write a concise, engaging bio highlighting your niche expertise and incorporating related keywords Add a redirecting link to your website or landing page. Pin a tweet that showcases your best content or current promotion. Use a header image that reinforces your niche or brand. Consistent Posting Schedule Tweet regularly, aiming for 5-10 tweets per day. Leverage a scheduling tool like TweetDeck or Hootsuite to maintain consistency. Try posting at various times to identify when your audience is most engaged. Mix up your content types: original tweets, retweets, replies, and multimedia content. Engage Authentically Respond to comments and mentions promptly. Participate in relevant Twitter chats. Retweet and comment on posts from influencers in your niche. Ask questions to encourage dialogue with your followers. Use Twitter polls to boost engagement and gather insights. Create Valuable Content Share industry insights, tips, and news. Your content should contain text, images, and videos. Craft threads for in-depth topics. Create and share relevant content from other sources. Create Twitter Moments to highlight your best content or industry events. Leverage Hashtags Strategically Use 1-2 relevant hashtags per tweet. Create a branded hashtag for your content. Participate in trending hashtags when appropriate. Research niche-specific hashtags to reach your target audience. Avoid overusing hashtags, which can make your tweets look spammy. Collaborate with Others Mention and tag other users in relevant posts. Participate in Twitter Spaces or host your own. Consider co-creating content with complementary accounts. Engage in cross-promotion with non-competing accounts in your niche. Participate in or organize Twitter chats related to your niche. Utilize Twitter Ads Consider using Twitter's promoted tweets to reach a wider audience. Target your ads based on specific interests, keywords, and demographics. Try retargeting to reach users who have engaged with your content before. Test different ad formats, such as promoted accounts or Twitter cards. Remember, building a Twitter following takes time and consistent effort. Here are some Twitter marketing examples to get you started. Focus on providing value and engaging genuinely with your audience rather than solely promoting affiliate products. Pros and cons of Twitter affiliate marketing Pros Every day, 500 million Tweets are sent by 300+ million active users. 10% of users are responsible for posting 80% of all Tweets—you can join that 10%. You only need to create a 280-character affiliate marketing pre-sell. Compared to Facebook or Instagram, Twitter could be more used by affiliates. Twitter has a user-friendly interface that makes it accessible to everyone. Affiliate programs are still supported on Twitter. Cons Gradually, it is transforming into a hub for online controversies. The degree of intent to monetize needs to be more questionable. They automatically restrict any links they categorize as “unsafe.” The 280-character limit can often feel too restrictive. Want to reduce your CAC to half? Book a strategy call 9 Tips for Affiliate Marketing on Twitter Creating credibility in affiliate marketing with Twitter involves strategically placing links in your profile and content. Balancing link usage is crucial: too few links may go unnoticed, while too many can appear overly salesy and deter followers. Here are 9 Tips for Affiliate Marketing: 1. Your profile is your landing page Most users will view your profile before following you. Optimize your profile to serve as a landing page for your brand. Make sure it answers these questions: Are you credible? Display your expertise with a website link, job title, or association. Are your CTAs clear? Your content should be interesting or valuable. Describe the kind of content people can expect from you in your bio. Are you credible? Make it easy for your audience to find more information if they trust you. 2. Use your pinned tweet strategically A pinned tweet will stay at the top of your profile, making it perfect for showcasing promotions. Use it for evergreen offers or change it according to trends and seasons. Ensure your pinned tweet is clear, concise, visually appealing, and contains a single link. 3. Link your content, not just direct affiliate links Overusing affiliate links can drive your audience away. Instead, promote content that drives traffic to your website and optimizes it for affiliate commissions. Provide value first to build trust and monetize more effectively. 4. Make your content retweetable Use visual content like infographics and videos, which stand out on Twitter. Quotes, statistics, tips, and insights work well as standalone pieces, encouraging retweets and engagement. 5. Find the right products Understand your audience and their needs. Promote products that match your audience's interests and are relevant to the Twitter platform. Select products that accomplish a goal or solve a problem for your audience. 6. Use threads to tell stories and offer context. Threads, which tie multiple tweets together, are perfect for storytelling. Use them to engage your audience and provide context before presenting your affiliate link. Place your link in the first or last tweet of the thread for better visibility./p> 7. Stay in the moment Twitter is biased toward timely content. Share news, partnerships, and deals that create a sense of urgency. This encourages immediate action from your audience. 8. Take advantage of Livestream and Spaces Engage with your audience through Livestream and Spaces, Twitter’s video and audio conversation features. Use these platforms for long-form content that covers topics in-depth, offering a human element to your Twitter strategy. 9. Have a conversation Engage in relevant threads to spark interest in your offer. Offer your link to those who show genuine interest. This method is time-intensive but effective, especially for building an audience from scratch. Conclusion Affiliate marketing on Twitter can be quite effective if you're ready to keep up with its quick and concise style. However, you must be consistent, creative, and care about your audience to do well. You should also earn your followers' trust, be open about your affiliate partnerships, and only share products you stand behind. You can also try Twitter influencer marketing to make the most out of Affiliate marketing on Twitter. By tapping into Twitter's unique features and keeping it real, you can transform your account into a potent affiliate marketing tool. Are you considering starting affiliate marketing on Twitter, or do you want to take your affiliate marketing strategy to the next level? Contact Saffron Edge for exceptional guidance and support to amplify your success! Let's make it happen! ...
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Five Digital Marketing Strategies that Grow Family Law Firms
A family law firm serves as a vital resource for addressing the various legal aspects that can arise within families. Their primary mission is to maintain harmony and fairness among family members while upholding the principles of justice. To accomplish this, family lawyers are trained professionals dealing with various legal issues affecting families. Family lawyers address various issues, including child custody disputes, divorces, parental rights cases, and juvenile matters. They guide clients through these complex processes, ensuring that the rights and well-being of all family members are considered and protected. According to the Unified Judicial System of Pennsylvania, there are a total of 81,847 processing cases pending in 2021 Child Custody Cases Filed and Processed. Family law governs and protects the rights, duties, and sanity of the family members in different household situations that may arise. Statista says lawyers spend 1.4 hours on average building referrals and networking with new clients. What Is Marketing For A Family Law Firm? Family law legal firms usually handles the legal matters between family members, such as child guardianship, divorce, or juvenile issues. The role here is to comprehend the nitty-gritty of the family issue, deploy a skillful approach to gather the root cause, and move to the court for fair and just quantum for the sake of every family member. The sheer significance of the family law firm’s success is its way of marketing itself in the industry. Family law digital marketing ought not to be overlooked by any chance, as effective marketing and advertisements are the natural sources of acquiring leads from the market and boosting revenue. Family law digital marketing allows legal firms to drive more client calls to further convert to successful leads. Since marketing is all about taking your brand to the target audience and transforming it with modern-day technology, your law firm must invest in thoughtful marketing techniques to boost revenue. Old, conventional marketing has transformed into a much more helpful and applicable prospect known as Digital Marketing. It is the act of taking your business online via branding techniques and using the internet network’s always-on features to reach the target audience. For most family law firms, digital marketing is the essence of tapping into the potential clients who are or have been victims of vicious family issues and are on the hunt to hire a lawyer to seek lawful justice. As far as the suitable marketing medium is concerned, digital marketing is one of the significant contributors to acquiring efficient sales. An exemplary approach for family law digital marketing is to gather all the insights about your target groups and devise extensive marketing techniques that work brilliantly for your law firm. Effective Digital Marketing Strategies A digital marketing strategy is created to expand your business reach on those online platforms where prospective clients are present. In the age of digitalization, brands are constantly changing themselves with the help of social media channels like Facebook, Instagram, Linkedin, Tumblr, and so on. It has become part and parcel of even the family law firms to indulge in digital marketing and obtain meaningful leads. That being said, it is somewhat a necessity to have a strategy in mind. Let’s explore a few ways that your firm can utilize its expertise and build an excellent digital marketing strategy: 1. Identify your target audience As most law firms take the help of online platforms to render services, it has become vital to pinpoint your ideal target customers before you enter the market. Jumping into the online marketing world without having any idea about your audience could ultimately fail your drive. Understanding your audience is the critical first step in crafting an effective marketing plan. Demographic research serves as a valuable tool for pinpointing your target market. For example, statistics show that the age group between 25 and 65 is the most common segment experiencing divorce, making it a prime audience for your marketing efforts. Additionally, factors like ethnicity, occupation, sexual orientation, and socioeconomic status contribute to the diverse landscape of divorce demographics. Conducting thorough research paints a vivid picture of your audience, influencing the tone and personality of your marketing campaigns. Tailoring your strategies to specific demographics, geographic locations, and interests showcases your expertise in family law and builds trust with potential clients. This personalized approach can boost conversion rates and enhance your firm's reputation. Furthermore, online marketing offers lawyers a broader reach than traditional advertising methods. This broader outreach diversifies your client base and solidifies your reputation as a reliable and accessible legal service provider. Your digital marketing techniques must include the very basics of realizing your audience so you can evaluate their needs regarding the issues of family law. 2. Share your brand value proposition A family law firm usually faces the “why your brand” arguments from the customers, which is crucial for them to know. To move past this phase, your next step in creating a family law digital marketing strategy should be of offering profound value to the customers. It proclaims the knowledge, strength, and service dedication that makes you different or relatively superior from the rest. 87% of law firms reported having a website (ABA, 2020), highlighting the importance of this online presence. Start by ensuring that your website clearly communicates the services your family law firm offers and your unique value proposition. Use language that is easy to understand for potential clients who may not be familiar with legal terminology. Another effective strategy is to offer free resources such as downloadable guides or e-books that provide valuable information on navigating family law issues. This positions your firm as a trusted source of knowledge and helps potential clients feel more confident in seeking your services. Furthermore, hosting webinars or workshops on relevant topics can establish your firm as an authority in the field and attract a wider audience interested in learning more about family law matters. 3. Managing Online Reputation Financial organizations, legal firms, or hospitals- these are a few institutions that aim at building a well-grounded online reputation to attract clients. Your family law firm can conveniently take advantage of Google Screened Program to set up a trusted and commendable online reputation so your potential clients can visit your website based on your verified checkmarks. Google Screened badges are a must-to-have element for law firms to assure their clients that they have licenses to render legal services. Family lawyers can safeguard their reputation and underline their dedication to client satisfaction by promptly addressing negative feedback or reviews. This proactive approach helps mitigate potential harm to their standing in the eyes of clients and the public. Additionally, monitoring online reputation enables lawyers to identify any trends or patterns in feedback, allowing them to make necessary improvements to their services and enhance client experiences. This approach not only helps in resolving the immediate issue but also builds trust and strengthens the lawyer-client relationship. It shows that family lawyers value their clients' opinions and are willing to go above and beyond to meet their needs. Additionally, by handling negative feedback effectively, family lawyers can learn from their mistakes and continuously improve their services for future clients. 4. Focus on effective SEO SEO or search engine optimization is the basic process of enhancing the quality and quantity of website traffic by focusing on brand visibility, quality content marketing, and user experience. Search Engine Optimization (SEO) is the process of helping search engines understand your business, such as the services you provide and your location. SEO improves your website's ranking in organic search results, increasing the chances of people finding your site when searching for your services. Implementing SEO is a complex task that requires research, preparation, and ongoing maintenance to stay competitive in search engine rankings. However, it can significantly boost the number of potential clients reaching out to your firm when done effectively. For a law firm, family law digital marketing includes maintaining an SEO strategy to appear on the top of the search engine result pages (SERPs). In this way, potential clients can notice your online presence without any difficulty; therefore, it bags you the opportunity to gain an edge over your rivals. One of the primary advantages of SEO is its evergreen nature; it keeps driving traffic to your site as long as your pages remain visible. This starkly contrasts with services such as Google Ads, which yield results only if you continue spending money on them. SEO provides lasting value by consistently attracting potential clients to your site over the long term. 5. Put forward excellent and quality content Developing high-quality and pertinent content that aligns with your chosen keywords is fundamental. This will help improve your website's ranking and provide value to your audience. Moreover, regularly monitoring and analyzing your website's performance through tools like Google Analytics can help identify areas for improvement and further optimize your SEO strategies. Therefore, the first step towards finding your first digital marketing strategy is to use relevant content. It may include quality infographics, blog posts, legal practice articles to keep your audience informed about the extensive legal services your family law firm renders. Content that lives up to the needs of the potential clients brings a massive impact in terms of SEO improvement and average lead conversion rate. Conclusion By now, you might have understood the importance of building your family law firm’s online presence with a digital marketing strategy. If you are looking for comprehensive, data-driven digital marketing techniques, Saffron Edge is your one-stop solution catering to your marketing requisites. We offer extensive assistance and service guidance on channelizing your years of experience over the internet and reaping the benefits of them. Our certified digital marketing professionals strive to deliver outstanding marketing services to our clients, which aid their business soaring high. To know more, contact us today or book your appointment now! ...
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