SMX East 2018: Here’s What You Need To Know
Nov 02, 2018
10 min read
Even if you have a fleeting interest in SEO, you’d already know what ‘Search Marketing Expo (SMX)’ is. If you live under a rock and don’t exactly know what it is, don’t worry we’ll give you a brief before diving deep into what this special event had in store.
So, what exactly is ‘SMX’?
SMX is the brainchild of the most authoritative and respected voices in the SEO & SEM industry - Search Engine LandMarketing Land (which is just Search Engine Land themselves but focusing entirely on SEM).
We all know how dynamic the SEO industry is and how confusing it can be for marketers to figure out, with little to no direction from Google, the exact strategies that will land them on the top of search engine results.
‘The SMX Conference’ was created to change all that in 2007. It is an year-long series of events held at different venues with an aim to bring the best of the best in SEO & SEM together and share their views about the future of this dynamic industry with deep insights you’ll not be able to see or hear anywhere else. It is undoubtedly the best place to go for some fresh search engine marketing wisdom to tackle the search engine challenges you face every day in your business life.
We just loved it!
And we dig SMX! Our co-founder and Business Head, Gaurav Sabharwal, recently went to attend the ‘SMX East’ event in Manhattan, New York at ‘Jacob K. Javits Convention Center’ (23rd October to 25th October) and came back a lot wiser when it comes to understanding the latest in SEO & SEM and the whole marketing industry in general.
Here’s what he had to say about it -
‘“It was my 2nd time going to an SMX event and it just gets better with each passing year! The industry insights I got to hear, the expos I attended, the industry leaders I personally met and the overall networking experience there doesn’t even come close to other SEO events and conferences and every bit of information I soaked in at the SMX East will definitely help us serve our clients a lot better in the time to come”
Top Highlights
Out of a bunch of industry leading keynotes, here are a few top highlights of the event that you should definitely have a look at as they will greatly help you plan your SEO strategy for 2019 -
Bing is going to be more important than ever for SEO
Microsoft’s search engine, Bing, had organized two opening keynotes on 24th October about their future plans for SEO (featuring Christi Olson & Frederic Dubut) SEM (featuring David Pann, general manager of global search business at Microsoft).
Source: Search Engine Land
Talking about the SEO-related keynote first, the search experience Bing is striving to provide us is intelligent, personalized, pervasive, predictive and conversational. And the primary interface they are focusing on is voice. With the help of their digital assistant Cortana, they plan on increasing their search engine capabilities marginally and help searchers in new ways that no one has ever tried before, not even Google.
You can read more about this keynote here.
Source: Search Engine Land
On the other hand, the SEM related keynote which was presented by David Pann was huge. With Microsoft’s recent acquisition of Linkedin, they are trying to make use of the massive social professional networking platform by letting marketers target three attributes from Linkedin in their Bing search Ad campaigns. The three attributes being company, job function & industry. Considering the fact that the user base of Linkedin in 550+ million strong, this new roll-out will put the 26.2 billion acquisition to good use and give a lot of advertising and targeting advantage to bing marketers.Also, Bing is actively working on an AI-driven solution called Bing Advisor designed specifically to give valuable insights to marketers that would help them greatly in planning their marketing campaigns.
You can read more about this keynote here.
Source: Search Engine Land
The opening keynote on 25th October was of the other search engine - Google, presented by Jon Diorio, group product manager for Google Ads.In the keynote, Jon Diorio talked about a lot of upcoming updates that would make advertising via Google Ads a lot easier but impactful for advertisers.
The updates are as follows -
Click-to-message Ads updates
- Texts that users send from click-to-message ads can now be delivered directly to advertisers via email. This would kill the need for advertisers to provide their phone number in order to use message extensions.
- Advertisers can now set up automatic replies to respond to users immediately with preset messages.
Store Visits in Google Analytics out of beta
To enable marketers to track the offline impact of their marketing efforts on other digital channels beyond Google Ads, Store Visits data will be rolling out in Google Analytics in a coming few weeks to all eligible advertisers. Along with that, Google is also releasing a few store visits tools with the help of Data-driven attribution and Smart Bidding that would help them greatly in determining what is bringing them the most foot traffic.For more information, you can read the keynote here.
Source: Search Engine Land
No SEO event is complete without talking about probably the most important ranking factor for Google - Backlinks. The next highlight is all about that and a lot more. In a keynote presented by a panel of experts including Ali Brenner (Senior SEO Manager, Sapient Razorfish), Lisa Baron (CMO, Overit) and Paddy Morgan (Co-founder, Aira), they talked about writing the type of content that attracts links and each one of them had their own 2 cents to share. Here are the types of content that people love to link to, according to Ali and Lisa -- Evergreen Content
- Content with exclusive data
- Content with engaging videos, images or comparison
- Content that has a story behind it
- Content with actionable insights
- Content with simple words & catchy structure with hooks
If you can not make such type of commitment, we would suggest you follow their Youtube channel because there’s a lot that is yet to come.
Interested to know more about what happened at the ‘SMX East’ event? You can have a look at their agenda to know exactly what happened when and who made it happen.
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Top Digital Marketing Techniques Should Be Used To Bring Lost Customers In 2021
The outcome of effective digital marketing has led businesses to reach out to their target audience in a better and efficient way by appearing on channels where people interact on a routine basis. Digital Marketing primarily means the utilization of the internet and technological factors to up your marketing/branding techniques and acquire more people towards becoming a credible client. In the current modern era, it is a perfect way to endorse your brand, let people know what products or services you offer and how well they can be benefitted from them. Such practices are rendered via online means and channels like business websites, emails, brand applications, and search engine results, etc. The prime importance or advantage of using digital marketing is the accessibility factor. It is quite easy to reach out to your target audience rather than investing time and money into offline marketing such as sending out flyers, printing ad blogs, posters, etc. With the rise of strong internet connections and network availability at everyone’s end, people are more likely to prefer online or conventional ways of shopping rather than the traditional way of visiting stores physically. This has, in turn, helped business firms in getting various opportunities to generate revenues, drive sales via online platforms, interact with their customers on social media platforms, make frequent sales decisions by taking into account customer polls to enlighten them of sheer importance. If we talk about the marketing aspects here, digital marketing allows businesses to equip various modes of branding such as email marketing, pay-per-click search engine references, company blogs, and using the website to create quality content in regards to the product/service you are offering. Since people are already familiar with the benefits of a business-based application, they can digitalize their way of making a purchase and check out the seller’s online page to have promising details and an up to the mark experience. Further, the sheer benefit of digital marketing to the global economy can also be identified when a native business firm is allowed to enter the global market and use trade functions to explore and find a new customer base. With a small entering cost levied as initial investments, these businesses can go big via website reach. Benefits Of Digital Marketing For A Business Studies claim that the internet utilization of adulthood has extremely shot up as the cost of data packages are getting low and media platforms have become an important part of their lives. This is the prime reason for the success of digital marketing- the availability of digitalized and modern devices. It allows you to let your business ideas move along the minds of your target audience and give them the prospect to go for your business product/service. The following are a few pros of using digital marketing techniques: Frequent Communication With the ease of interacting with the customer on a routine basis via emails, blog posts, product reviews, and business articles, firms can ensure that they get to know the audience and make relevant changes to their future plan as per customer aspirations and expectations. You can also forward special offers and personalized messages to retain your loyal customers and set an example for the potential base. Cost-effective The process of offline marketing by sending out flyers, extensive signboards, and alluring posters is hectic and costly too. But with the introduction of digital marketing, the need to use traditional methods of marketing has been eliminated given the efficiency rate of the former. By operating a budget-friendly website and maneuvering functions on the digital ends, a small business can also nurture to compete with the real market giants. Guiding The Customer At Every Stage The success of digital marketing lies in the smooth journey of a customer, from landing on your website to making a purchase. Earlier, it was difficult to track their activities and what they do when they are on your business website, however with the help of digital marketing, you can monitor customer behavior and analyze the factors leading to an effective journey. Comprehending their activities allows you the edge to offer the required solution at the right time. Approaching The Right Demographics Segmenting the target audience has become quite easy with the help of the right marketing techniques. Since the online platforms and search engines require access to customer details, digital marketers can take that information into account and offer similar products/services to meet the needs of the customers and segregate the section where they have to focus. Further, if you post or share content related to their interests, they’ll soon be allured to your website and would be bound to stream your online presence. Ease Of Alteration In comparison to traditional ways of marketing, one can always edit their business offerings, ads, improve digital presence, and make certain changes with time. In the former approach, it is not possible to make any changes once you have sent out posters and flyers, however, you get the edge to revise your online campaigns, retweet the social media ads/posts and keep your audience updated. Techniques To Be Used To Retrieve Lost Customers It is quite obvious that every business firm requires crucial support of digital marketing techniques to effectively reach out to the people and try to sell their ideas in the search of increased revenues. With every passing year, businesses tend to lose a section of their target audience once they lose interest in the products offered. However, no matter what they say, there is always something marketers can do to cater to their requirements and bring those lost clients. Work On Improving Your Offerings Many studies have observed that customers either get bored or get ill-treated on a particular note which compels them to force leave your platform. To avoid this, your business should revise the social media practices, organize reviewing sessions to know the root cause, and then work on its modifications. Find those flaws due to which your customer had to initiate a transfer from your website and ignite campaigns to fix those issues. Allure Customers Back It is a proven fact that an individual will be willing to get back if he/she is offered something in addition to what was missing earlier. Give your lost customers a cause to return and notice their behavioral changes on the same to analyze the success of this approach. If your business website has a chatbot aligned for customer queries, include catchy comeback phrases to persuade their minds and let them think that this is a great deal for them. Engage And Talk Sometimes, when a customer opt-out from your brand, it is because they had faced an issue, unpleasant experience which troubled them. What your business can do is to talk them through that instance and persuade them with a personalized conversation. Make an effort to acknowledge the issue as if it happened with you, address their concerns, and conclude a win-back strategy for the same. It might not yield results with your opening remarks, however, interacting with a customer in regards to his/her problem will ultimately structure your resolution. Begin With Initial Interaction Campaigns The best way to start your winning-back process is to organize an online campaign and asking your customers to share their feedback, fill out a questionnaire, take polls, and contribute on social media posts. Include various incentive schemes in your campaign, special coupons, etc to allure the customer. This will ease out the complete phase and place the customer in a position to make a decision. Segment Your Lost Customers There’s always a scope to pay less heed to a few lost customers and focus on the crucial ones. Since it will require your business to incur additional expenses, it is imperative to analyze which customer is worth getting back. Consider the sheer assistance of data and information accessible from your database to find out which customer can return and forced-leave you for a rectifiable error. Interact with them and let them know about your business’ upgraded objectives via which they will be satisfied. Most likely those customers will think of getting back if they are assured of improved service level. By doing so, your online business will be able to bring back the lost customers with the help of Artificial Intelligence, and technological advancements, further, you can develop your relationship with the customers to let them consider you a bit concerned. ...
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Importance of Social Media in DTC Marketing for Fashion brands
The advent of online shopping has overshadowed the traditional retail experiences. Especially in the wake of the pandemic, the convenience of shopping from the comfort of our homes has made us somewhat lazier and has us relying heavily on social media marketing employed by fashion brands to stay updated with the latest trends. In response, a new paradigm has emerged within the fashion industry. Alongside established brands like Gucci, Louis Vuitton, and Prada, emerging fashion labels have recognized the importance of establishing a social media presence to cultivate a target audience and foster engagement. Undoubtedly, a compelling social media marketing strategy is imperative for fashion brands seeking success in the vast realm of social platforms. The approach may vary based on the brand and its target audience, encompassing endeavors such as showcasing new season products online, live streaming fashion weeks, and much more. It is well-established that fashion brands require a well-tailored social media strategy to capture attention in the ever-expanding landscape of social platforms. However, understanding how to promote a clothing brand on social media effectively and implementing key tactics within digital marketing strategies can be overwhelming, given the multitude of available options. Fortunately, numerous social media platforms offer specific tools and recommendations catered to clothing brands. This allows for the implementation of distinct strategies on each platform, enabling effective connections with the intended target audience.While the choice of platforms to engage with is subjective, this article will provide detailed insights into the creation of suitable content for different platforms, tailored to the unique needs of your fashion brand. Continue reading to delve into a comprehensive exploration of the social media strategies employed by fashion brands, unveiling the intricacies of this ever-evolving landscape. Why Does Your Fashion Brand Need a Social Media Strategy? The emergence of new brands on a daily basis has heightened the importance of excelling in social media marketing like never before. Establishing a strong presence on social media platforms is no longer a luxury that only some can afford. It is now a necessity for businesses across various industries. By leveraging these networks, brands can achieve various objectives, including reaching their target audience, conducting competitor analysis, enhancing brand awareness, ensuring customer satisfaction, boosting sales, and fostering a vibrant community. Gone are the days when a fashion brand could afford to ignore social media. Nowadays, a brand's absence on these platforms can be equated to non-existence and irrelevance in this age of memes and trends. Window shopping has evolved from physically browsing malls to the virtual realm of social media, where fashion enthusiasts eagerly explore and engage with brands. Social media influencers have risen to prominence as key trendsetters, capturing the attention of followers who make purchases based on their recommendations. Platforms like Instagram and Pinterest serve as virtual fashion hubs, where users eagerly consume influencer content, save outfit ideas, and make informed buying decisions. The tremendous growth of the influencer marketing industry, witnessing a remarkable 18.8% increase from $13.8 billion in 2021 to $16.4 billion in 2022, further solidifies the importance of a robust social media strategy for brands. Crafting a well-designed social media strategy has become paramount in our digital age. It is not only a means to connect with the target audience but also a powerful tool to drive revenue and elevate brand accounts. By strategically leveraging social media platforms, fashion brands can tap into the vast potential of these networks, effectively engaging with their audience and nurturing long-term brand loyalty. How to Market Your Brand in an Optimized Manner? Finalize Your Medium Facebook: Unleashing the Power of Local Promotion Facebook, the quintessential social networking site, has evolved to become business-friendly, catering to a wide range of commercial transactions.Its ability to effectively promote businesses in local communities sets it apart. By leveraging user data, Facebook delivers targeted ads based on users' preferences, liked posts, interactions, and comments. This offers a valuable opportunity for brands seeking to establish a deeper connection with their target audience and create a more comprehensive brand image. Twitter: The Realm of Word-of-Mouth Influence Twitter serves as a platform for live news, real-time updates, engaging discussions, and meme-sharing. Users flock to Twitter to discover random thoughts, insights from favorite writers, opinions of celebrities and public figures, and to connect with their social circles. In the fashion industry, commercials on Twitter are often concise, straightforward, and accompanied by visually appealing images that capture the essence of the brand. The "Twitter effect" has been observed, suggesting that microblogging word-of-mouth shared through platforms like Twitter influences consumers' post-purchase evaluations and early product adoption behaviors. Instagram: The Holy Grail of Fashion and Lifestyle When it comes to the world of fashion, Instagram reigns supreme. It has become an integral platform where fashion magic unfolds on a daily basis. Celebrities endorse renowned fashion brands through captivating posts, and viewers are enticed to explore further by expanding captions or tapping on enticing photos. Fashion brands use this opportunity to drive traffic to their Instagram pages or website landing pages, enticing visitors with discounts and attractive offers. Instagram provides diverse avenues for selling products, including single posts, sponsored ads, and engaging Instagram Stories. It is the social media platform where fashion-conscious individuals converge, scrolling through their feeds while savoring breakfast or indulging in a bit of social media exploration before bedtime. For fashion companies, Instagram represents the ideal realm for social media marketing, offering a global stage accessible anytime, anywhere. Influencer Marketing In the high fashion world, renowned brands are increasingly recognizing the profound impact of strategic PR campaigns. Far from being a mere expenditure, these campaigns serve as powerful tools to elevate branding, enhance visibility, and ultimately generate substantial financial gains. To amplify their reach and bolster sales, these esteemed fashion houses are turning to a coveted ally: influencers. Although some may raise an eyebrow, influencers have emerged as invaluable assets for fashion firms' social media marketing endeavors. Astonishingly, a staggering 49% of discerning consumers now place their trust in these influential figures for product recommendations. Through captivating video content, influencers possess the remarkable ability to sway their audience's purchasing power. From luxurious vacation escapades that exude effortless elegance, to step-by-step makeup tutorials that unveil the secrets of flawless beauty, these fashion mavens seamlessly blend styling recommendations and product evaluations. The result? A profound impact on consumer behavior, propelling fashion-forward individuals towards desired purchases and coveted fashion treasures. A truly groundbreaking example of influencer marketing brilliance unfolds when the pinnacle of luxury fashion, Prada, forges an extraordinary alliance with none other than Lil Miquela—an extraordinary American robotic persona. Conceived by the ingenious minds of Trevor McFedries and Sara DeCou in 2016, this captivating It-Girl has amassed a staggering 2.5 million devoted followers, attesting to her undeniable pull in the digital realm. In a momentous partnership, Lil Miquela assumes the reins of Prada's illustrious Instagram account, casting an enchanting spell over the virtual landscape as Milan Fashion Week unfurls its grand tapestry. Change Your Approach:Add Videos! If you wish to master the art of captivating an audience's attention, you have to understand that it rests in the seamless fusion of visual splendor and concise storytelling. The current culture of content consumption is based on mindless scrolling that plagues our social media feeds. Video reigns supreme as the medium that effortlessly captivates and enthralls. Unlike lengthy textual narratives, it possesses an inherent ease of absorption, allowing fashion brands to seize their audience's interest promptly within seconds. The key to triumph in the realm of social media lies in distilling information into bite-sized yet aesthetic snippets—sufficiently engaging to hold viewers spellbound. Relevancy is the sacred ingredient that must flavor your content. Through the power of video, your fashion brand acquires a resonant voice, empowering you to respond to the ever-evolving tapestry of breaking news, customer trends, and viral sensations. The most illustrious of brands master the art of real-time strategies, adroitly transforming themselves into a living social discourse. Elegantly intertwined with recurring hashtags that beckon to diverse customer demographics, these campaigns effortlessly spark conversations, breathing life into the very fabric of social discourse. As a fashion luminary, your aim is to ignite fervent discussions, and there is no better way to achieve this than by expertly aligning your videos with the pulse of the present. Try Your Theories Out A/B testing is a valuable research method in the fashion industry to compare different versions of content and determine audience preferences. When it comes to leveraging social media for brand promotion, A/B testing proves highly beneficial. It helps fashion brands optimize their content strategy by experimenting with variations in copy, photos, videos, headlines, and other elements that may be uncertain. By conducting A/B tests, brands can uncover the types of content that spark meaningful discussions among followers and those that fail to engage. This valuable insight allows for fine-tuning of content to align with audience preferences, fostering genuine interaction and connection. A/B testing serves as a compass, guiding fashion brands toward captivating content that drives engagement and strengthens their presence on social media platforms. Embracing this enlightening approach, brands can unleash the power of data to craft compelling narratives, cultivate loyalty, and achieve unparalleled success in the ever-evolving digital landscape. Focus on Your Branding The quest to enhance brand awareness is a common aspiration among all marketers. However, devising effective strategies to achieve this goal can be daunting. To aid you in building a robust social media brand presence, consider these tactics, business examples, and actionable steps. Gone are the days when branding solely relied on logos and colors. Today, it encompasses a holistic approach that encompasses tone, imagery, and target audience. Measuring its impact can be challenging as the success of such branding efforts is more qualitative than quantitative. Nonetheless, by refining your social media branding, you can gauge results through key indicators like engagement, mentions, and share of voice. Fashion brands can further employ strategies such as regular audience surveys to assess their brand recognition, identify target demographics effectively reached, and ascertain if the perception of their brand aligns with their desired objectives. By diligently incorporating these insights into your social media endeavors, you can gradually amplify your brand's presence in the digital sphere. Remember, it's not merely about disseminating content but also crafting a cohesive and resonant brand narrative. Through strategic branding efforts and astute analysis of engagement metrics, fashion brands can forge deeper connections, foster brand loyalty, and solidify their position in the ever-evolving landscape of social media. Track Your Results Measuring the outcomes of your social media campaigns is crucial for fashion brands. They help you design your strategy for your future ventures. Utilizing the analytics tools provided by social media platforms allows you to assess the performance of your posts and videos. Additionally, leveraging tools like Google Analytics helps track website traffic from direct clicks on social media posts. By analyzing these metrics, you can gauge the effectiveness of your campaigns in driving engagement and increasing website visits. Furthermore, analytics provide insights into the popularity and effectiveness of different versions of ads or posts, enabling you to refine your strategies and focus on content that resonates with your audience, driving sales and brand growth. For fashion brands, investing in social media marketing is of great importance, as it serves as an ideal channel to amplify brand awareness among the target audience. While building a brand reputation on social media requires time and patience, employing the aforementioned tactics sets you on the right path toward developing a strong online brand presence. Remember, success in social media branding is an ongoing journey that requires continuous monitoring, analysis, and adaptation. By staying attuned to analytics and employing effective strategies, fashion brands can cultivate a compelling online brand identity and establish a lasting connection with their audience. In Conclusion The world of fashion and social media is that of vibrancy and superficiality. What you see is what you buy, hence, making what you portray yourself and your brand to be very significant in the consumer’s perception. It becomes imperative to measure the outcomes of social media campaigns, leveraging powerful analytics tools to gain invaluable insights. By delving into the wealth of data provided by social media platforms and tools like Google Analytics, you can unravel the performance of their posts, videos, and ads. This knowledge empowers them to refine their strategies, optimize content, and drive engagement while keeping a keen eye on the ultimate goal—increasing sales and brand growth. Remember, your social media journey is not limited to one campaign or one moment. It is an ongoing process of honing your brand identity, nurturing connections, and sparking conversations that resonate with your audience. With each step, you can craft an authentic and captivating brand narrative that stands out amidst the digital noise. As you begin to embrace newer possibilities, let Saffron Edge be your trusted partner on this exhilarating journey. Our team of experts is ready to guide you through the ever-changing social media landscape, ensuring your brand shines the brightest, and captures the hearts of your audience. If you are ready to take your fashion brand to new heights, contact us today. ...
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Building An Effective Inbound Marketing Strategy In A Few Hours!
The clock is ticking and businesses have got a very less time to actually analyze their marketing plans and optimize it according to the response they get from their prospects or existing customers. In a short time they can still get a team to do the job of Inbound marketing or outsource it to the Inbound Marketing agency, but the problem is they don’t know where to start and how long is it going to take them. For building an effective marketing strategy regardless of Inbound or Outbound marketing, it is important to know that what exactly a goal a marketing team of a company has in order to design a strategy. So for this we need the help of the sales team, and let’s say hypothetically that we need to generate 40 to 50 qualified leads per month for the sales team. The goal might be different for your company and it is upto your marketing team what goal threshold they set for themselves. After the time when we know exactly what is our goal now comes the strategy part for which following steps will be taken. Identifying the Target Audience Let’s say we are a social media management automation tool provider company and our target audience is freelance marketers, or an online e-commerce firm that needs such tools for its marketing team. The sales team says that if they get a demo request, they consider it a quality lead. So now we know who are target audience is and how they come under the category of quality lead. So your next plan of action is to identify the target audience for your company and how they can be categorized under quality lead. So Time estimated for this little activity of identifying our target audience is approx. 2 Hours. Where Does Your Target Audience Lives Online Inbound marketing is a vast superset of online platforms where you can perform your activity but limiting your efforts to where your target audience is present the most, is where you should make your first move. Inbound marketing includes platforms like social media sites, blog sites, search engines, or your own website. As soon as you make a big list out where you can find your prospects, like if you are a B2B company and will find clients on LinkedIn, so you should head there first. This activity will require the most time and effort and since it is going to be the bloodline of the overall strategy then we recommend that you spend time on this, let’s say approx. 4 hours should do Identifying Pains, Problems, and Questions Inbound Marketing in 2016 is all about building content around the questions, comments, problems or issues your prospects are expressing and then answering to these queries in the form of content. So in order to help ourselves that what exactly our audience is looking for on the web, we need to research over social review sites what kind of problems the audience is facing. You can also ask for help from your sales team to ask them about what is the most common problem prospects face or ask question about from them. At the conclusion of this activity you will be able to know that what frustrations, comments on blogs and things like that audience is facing. As you will have to visit at least 10-20 websites and copy-pasting the audience responses on them to your own master list this will take you another 2 hours. Now when you have got hold of the responses, you want to create content around it. So content that enticed most of the prospects or generated most responses is the first one you should look at creating it. Let’s say if it was blogs then create blogs with a frequency of 2-3 blog posts per week. Activities that need to be done: Brainstorming blog topics, ebooks, or webinar topics. Mapping out your content calendar for frequency of posts. This activity will take another 2 hours. Time estimated for this entire research activity is another 4 hours approx. Promoting the content Promoting the content that we just created is as important as creating it. We need the public to reach to our posts and in order to that content writers or marketers need to share it with them in maximum way possible. For this purpose, they might need to optimize it for search engines, or share it on the social media sites or blog sites. But this process can be made easier now since we know where our audience lives over the web. So share the content where you bound to catch the maximum eyeballs. For example if for a B2B company find most of it’s clientele on LinkedIn then share your content there. Times estimated for this activity is let’s one hour which should be enough since now you knew already where to promote your content. Your Strategy is Ready! We listed out a lot of work there but if done efficiently will help you in growing your business over the web and get qualified as well as quality leads. The total time spent or listed by us is approx. 11 hours and we suggest if you do work in a 8 to 9 hours a day shift then you should think of stretching a few hours more so that the from the next day you know where to start your work and where to finish it. This should set you up for months and if done efficiently we believe you can achieve wonders with Inbound Marketing. Good Luck! ...
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