Social Media Content Strategies To Improve Your Conversions
May 15, 2017
May 15, 2017
10 min read
10 min read
We discuss a lot on ‘what to do?’ and ‘what not to do?’ while conversation concerning social media marketing take place. At the end, we end up on similar conclusion like in preceding discussions.
Content has been the key throughout all these years for all aspects of digital marketing whether it is social media marketing or SEO. For leveraging content to its full potential, it’s advised to induce quality and consistency in the content. Our recent findings suggest that using quality content can bring gigantic growth in your online business.
A quick glance at the success of those who applied the theory to their marketing strategy.
- According to a case study, published on Robbie Richards website, He claims to have increased his traffic by 272% in 30 days without any marketing effort or paying a single penny.
- According to Content Marketing Institute (CMI), 42% online marketers claim to be effective with their content marketing efforts.
- Consistency plays a major role, according to eMarketer, 60% of marketers create at least 1 content everyday without failing.
- According to DemandMetric, the cost of content marketing is 62% less than traditional marketing and provides thrice the conversion.
So, here are few tips that you can follow for effective content marketing, ensuring quality.
Recently, I have been reading few articles on how to increase conversions through effective content marketing. I came across two articles and the SkyScraper Technique. The first blog is by Brian Dean, and the other name is Robbie Richards. Both leveraged their content marketing efforts through the Skyscraper Technique.
3 steps for leveraging Skyscraper technique
Step 1: Find trending and proven content
Task one is to find content topics to write on that can catch the eye of the reader and influence them to share it again and again. Searching for trending topics which are already doing good on the web is something that you can easily do. Content or post that are linkable and share-worthy form the foundation of an effective content marketing strategy. The goal is to create some web pages that can be leveraged from time to time to gain website traffic.
There are some web tools that you can use to find the best trending topics to write on:
- Buzzsumo: Buzz sumo is the top choice to find out the most trending topics. All you have to do is head over to Buzzsumo and log In. In the next step you have to select the content type, the keyword related to your business, and you will get the most clicked topics that you can write on.
- Topsy, Quicksprout Tool, Open Site Explorer, Google Search, these are the other most influential tools that can help you search for the most trending topics to write on.
Step 2: Craft something unique and better.
Now, the stage two can only be mastered by developing the content to its optimum level. The only way to overpower all the existing content developed on the same topic is to beat it at every level, whether it’s design, information, and structure.
You can do it following three simple steps:
- Make it lengthy or longer: Providing enough information through your article which is way more than anything available on the web can do the trick. One way to achieve this is through writing long articles providing all A to Z.. information.
- Updated information: Providing updated information that provides a better insight of the available data to the reader is very important.
- Better designed: One simple trick that can put you ahead of your competitors is to use a better design for your content. Use pictures, graphics, infographics, and a proper content structure that looks appealing.
Step 3: Promote it like your life depends on it
Promoting your webpage to your audience, the right one is the last and the most crucial stage. Take to all the social media and other sources of promoting your website. Don’t leave any stone unturned.
Where can you do it?
- Linked In
- Google plus community
If you are successful in mastering these steps, you will observe the change in your website analytics.
Topic Clusters: Moving towards Smart SEO
Getting ahead of the curve and maintaining it is essential for companies looking to sustain their online presence and draw in targeted visitors in the ever-changing world of digital marketing. Topic clusters are one of the newest tactics that completely change how the material is organized and search engine optimized. As search engines become more complex and user behavior changes, more sophisticated and purposeful content-organizing techniques replace keyword-focused approaches. This in-depth tutorial will explore the history of SEO, the rise of subject clusters, their advantages, and how to implement this cutting-edge tactic. Evolution of Algorithms and Search Behavior The main objective for marketers and content providers has always been to rank well in search engines. However, due to changes in user behavior and technical improvements, the search engine optimization (SEO) field has seen substantial changes. Historically, SEO tactics centered on keyword optimization to boost search engine visibility. However, as search engines evolved, relying solely on keywords became inadequate for delivering valuable and relevant content to visitors. Changes in search behavior, including longer, conversational queries due to voice searches and larger mobile displays, have significantly influenced SEO tactics. This shift towards long-tail keywords reflects a desire for more precise and contextually relevant search results. Introducing Topic Clusters A new approach to content organization and optimization has emerged in response to these changes: topic clusters. A topic cluster is a tactical clustering of interlinked web pages centered around a specific subject relevant to a brand or business. This organizational framework consists of three main elements: 1. Pillar Topic: The pillar topic serves as the central hub or overview of the subject matter. It should provide a broad overview of the topic and act as a guide for navigating the cluster. 2. Related In-Depth Pages: These pages delve deeper into specific aspects or subtopics of the pillar topic. Each page focuses on a particular aspect of the overarching subject and provides detailed information and insights. 3. Hyperlinks: Hyperlinks serve as the connective tissue that binds the cluster. The pillar page links out to each of the related in-depth pages, and in turn, each in-depth page must link back to the pillar page, creating a cohesive and interconnected network of content. Want to reduce your CAC to half? Book a strategy call Benefits of Topic Clusters Embracing the topic cluster model offers a myriad of merits for businesses seeking to boost their SEO efforts and improve their online visibility: 1. Improved Relevance and Authority: Websites can demonstrate a comprehensive understanding of the subject by organizing content around broad topics rather than isolated keywords. This holistic approach enhances relevance, authority, and credibility in the eyes of search engines, leading to better rankings and increased visibility. 2. Enhanced User Experience: Topic clusters facilitate a more intuitive and user-friendly browsing experience by organizing content logically and structure. Visitors can easily navigate between related pages, find the necessary information, and delve deeper into specific topics of interest. 3. Increased Traffic and Engagement: Higher search rankings and improved visibility translate into increased organic traffic and engagement. By providing valuable and comprehensive content that meets the needs of their ideal target audience, businesses can gain more visitors to their websites and keep them engaged for extended periods. 4. Greater Efficiency and Consistency: The topic cluster method streamlines content creation and optimization efforts by focusing on cohesive themes and topics. This systematic approach ensures consistency across all content assets and eliminates redundancy, making it easier for search engines to find, crawl, and index the website. 5. Enhanced Conversion Opportunities: Topic clusters can help nurture leads and drive conversions by guiding visitors through a structured journey of related content. By providing comprehensive information and addressing common pain points of users, businesses can establish trust and credibility with their audience, making visitors more likely to take desired actions. Successful Topic Cluster Examples Many brands have successfully implemented topic clusters to bolster their SEO efforts and establish themselves as authorities in their respective industries. Let’s explore a few notable examples: 1. Typeform: Typeform, a SaaS brand, has created well-organized and visually appealing topic clusters, such as their cluster on brand awareness. With an emphasis on aesthetic design and readability, Typeform’s clusters provide users with a seamless browsing experience and comprehensive information on relevant topics. 2. Help Scout: Help Scout’s topic cluster on email marketing exemplifies clarity and usability. Through an airy design and intuitive navigation, Help Scout has curated a valuable resource that addresses the diverse needs of their audience, from beginners to advanced practitioners. 3. Population Healthier: Athenahealth’s sponsored content published in The Atlantic, titled Population Healthier, showcases the versatility of topic clusters. With interactive elements and a strategic placement as sponsored content, Population Healthier effectively engages readers and provides actionable insights on healthcare topics. How to Create Topic Clusters Implementing topic clusters requires a strategic approach and careful planning. Here’s a detailed step-by-step guide to creating and optimizing topic clusters for your website: 1. Identify Pillar Topics: Choose broad subjects that resonate with your audience and align with your business goals, forming the core for your content clusters and overarching areas. 2. Perform Keyword Research: Conduct thorough keyword research to identify long-tail keywords and subtopics related to your pillar topics. Tools like Wordtracker can help you uncover relevant keywords and phrases that conform with your SEO content strategy. 3. Organize Content: Sort your content into clusters surrounding similar themes and topics. Decide which pages are the main content and which are detailed supporting pages, ensuring all content provides valuable insights into the broader topic. 4. Create Internal Links: Establish internal links between pillar pages and related in-depth pages to create a cohesive content network. Use consistent anchor text and strategically place links to guide visitors through the cluster and improve navigation. 5. Monitor Performance: Observe the performance of your topic clusters over time, monitoring key metrics such as search rankings, organic traffic, and engagement. Use this data to refine your content strategy, identify areas for improvement, and optimize your clusters for maximum impact. Conclusion In today’s rapidly evolving digital world, a business’s capacity to stay ahead of the curve is critical. By adopting cutting-edge techniques like topic clusters, businesses may improve their SEO, increase their online presence, and create audience-specific content. Utilizing performance assessments and internal linkages can help organizations establish authority in their sectors and attain sustained growth. Investigate our full-service marketing solutions for different industries to discover the possibilities of subject clusters for your company’s digital transformation. ...
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How Can Artificial Intelligence Assist DTC Companies With Inventory Management?
Artificial Intelligence (AI)emerges to have piqued everyone's interest. The percentage of investors buying artificial intelligence equities reflects this, and the number is steadily advancing. AI is witnessed as a secure port in logistics and inventory management disciplines after a long storm at sea. Large businesses confront significant issues in managing their warehouses and ensuring a smooth movement of goods in and out. To assemble your firm, you must consider several paramount elements that will affect inventory management. You constantly manage space optimization, inaccurate forecasting, customer happiness, and inventory levels when working with stock. These characteristics are unavoidable. It's impossible to keep track of everything without the suited technologies. Artificial Intelligence (AI) can assist your company in suitably supervising inventory. COVID-19 will significantly influence customer shopping behavior through 2022 for DTC enterprises. Many of the purchasing habits developed in 2020 will remain constant, despite the availability of vaccines and the removal of restrictions on social gatherings. Consumer behavior is altering, which needs a modification in how DTC brands accomplish business. A wider preference of solutions is now unrestricted thanks to developments in AI-based inventory management. In 2020, customers disbursed $861.12 billion online with US corporations, up 44% over 2019. Throughout the year, grocery businesses transitioned from exclusively depending on foot traffic to offering various delivery options to customers. Due to this huge transformation, supply networks, operations, and retailer gross margins were all put to the test. Businesses built strategic acquisitions in March (last year), anticipating increased ultimatum for specific categories and commodities as buyers fretted. To respond quickly to order spikes and uphold service standards while opposing rising costs, retailers must build a supply chain that is both resilient and agile. Challenges Solved With AI In Inventory Management Artificial intelligence in inventory management can eliminate inefficiencies in present procedures by offering a predictive approach and diminishing errors via automation. Inventory management procedures nowadays are fraught with hardships and inefficiencies. It is primarily carried out manually, which takes a protracted duration. Likewise, inaccuracy is a considerable risk, negatively influencing corporate operations. Multiple enterprises have the challenge of resolving these issues without raising operating costs. Furthermore, how can you meet consumer demand while simultaneously guaranteeing that the appropriate product is available at a suitable time and location? By using an AI-enabled forecasting system, businesses may overcome these impediments and reap the benefits of artificial intelligence in inventory management. Inventory management vends with various challenges to identify the most appropriate explanations. Let's go over each of them to get to the bottom of the problem. 1. Challenge One: Carrying Too Much Inventory An inferior inventory setup is one of the most rudimentary challenges in preserving an eCommerce business model. Industries must maintain track of inventories to deliver goods to an accurate place in real-time. The quality and quantity of the goods need to be tracked often to keep the customer's focus on the transaction. DTC merchants routinely. overstock inventory to meet customer expectations and provide a smooth experience. This overstock increases storage and logistics costs while maintaining availability. When products deteriorate and expire, these can become even more formidable for grocery retailers. Using algorithms and machine learning, businesses utilizing AI to align business goals can diminish surplus inventory while enhancing customer satisfaction. As a result, supply planners may reasonably comprehend service and cost alternatives that can assist them in setting suitable stock levels and free up millions of dollars in working capital. 2. Challenge Two: Wrong Inventory Location The lack of a method to track in-store products/equipment is the primary reason for this situation. Identifying a certain product for sale from inventory requires a significant amount of labor, and finding a product among thousands of goods is extremely difficult. Selecting the wrong material slows down sales and lowers consumer satisfaction. A business that runs out of critical supplies risks losing consumers. If a direct-to-consumer company claims to have it, it must be able to deliver it to the customer's selected location or channel. Stock placement errors resulted in increased markdowns at locations with excess inventory and missed sales at locations with no inventory. Many retailers' end-to-end inventory management procedures are labor-intensive and time-consuming. With an AI-enabled system, DTC organizations may transport goods between facilities and channels quickly and effortlessly. Data correction services and a location planning strategy are two basic automated techniques that help businesses analyze and resolve prior problems. 3. Challenge Three: Uncertainty About The Amount Of Required Inventory Managing a large inventory using manual paper-based techniques will not help your company develop. As sales volume and inventories rise, lack of digitization and ineffective inventory management processes will only deliver unsatisfactory outcomes. Due to unexpected demands, customers may be disappointed; opportunities may get debilitated; or inventory may be overstocked, not to mention the additional costs of meeting the unexpected demand. Successful inventory replenishment needs to anticipate demand changes rather than react to them. Each company's inventory replenishment process is unique in its manner. Supply chain planning software can assist you in meeting revenue targets and selecting the optimal inventory combination through: Optimization for omnichannel Supported bills of distribution and bills of materials True lead time Forecasting by season Automation of inventory strategies How Artificial Intelligence Aids Inventory Management Data Mining And Information Conversion Into Solutions Artificial intelligence is exceptionally reasonable in the field of data mining. AI systems can gather and evaluate data in real-time to transform it into actionable information. As a result, introducing artificial intelligence into the inventory management system allows the company to change more quickly and find better solutions to the problems. DTC businesses may better understand their customers' expectations by gathering, aggregating, monitoring, and analyzing each client's data and interests. It allows them to develop more successful strategies, predict customer requirements, and deliver adequate products. Inventory Replenishment Planning When it comes to fulfillment forecasting, predicting demand is more difficult than projecting supply. Because each data set has uncertainties and anomalies to account for, data science is critical in anticipating allocation. Both supply and demand statistics can show anomalies, as both are prone to rapid fluctuations. People's decisions concerning how and when they purchase items must be considered in this customer-oriented paradigm. Inventory management solutions that use artificial intelligence to assess consumer fulfillment preferences and purchasing activities might help retailers increase stock levels. Stock Management Safety Businesses used to maintain their inventory at a set level or percentage. It entails establishing a minimum expense point for walk-in sales not included in eCommerce or other fulfillment methods. In today's ever-changing consumer demands and multichannel engagements, generalized information is no longer sufficient. Inventory levels are dynamically adjusted to utilize and adapt to incoming demand. By automating inventory rebalancing, we can bypass two major issues: Due to overpromising and underdelivering on inventories, brand loyalty has dwindled. Overspending might result in a financial loss. Companies employ predictive rules to access inventory in stores and warehouses to meet seasonal customer and profit demands. To achieve profitable omnichannel outcomes, DTC organizations must be able to proactively balance fulfillment costs against service to optimize return on investment, improve customer experience, and increase recurrence purchase behavior. Estimated Arrival Time To meet and exceed customer expectations, DTC merchants must comprehend the quantity and location of inventory. In today's highly competitive market, the ability to communicate with clients and the projected product delivery time is becoming increasingly valuable and necessary. With the help of improved quality of these models, DTC businesses must be able to stimulate and evaluate the performance of each calculation. Regardless of cost or time, each decision will be based on the company's priorities. Conclusion Artificial intelligence in inventory management makes warehouse, stocking, and other associated activities more automated. It can assist with physical tasks such as transferring and tracking items and more complex situations requiring increased knowledge to ensure error-free planning or client demand projection. Using an AI may be an unnecessary expense if the firm is small. As the volume of operations and data expands, manually managing inventory management processes and safeguarding the company from errors becomes increasingly complex. If you still have any suspicions about what's most appropriate for your company, contact our experts for a free consultation. Our competent and experienced team at Saffron Edge will assist you in determining the ideal solution for your needs. To contact us right now, please go to Saffronedge. ...
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7 Reasons Why Your Inbound Marketing Needs A U-Turn
To have an accurate and right content for your Inbound Marketing campaign, content marketers need an exact update on the nature of business services they offer - as to create the right content for your business. With this, In order to get a U-Turn in your business marketing, there are certain criteria which combine. Competitor’s Strategy: Ideally, it is very advisable to know how and what your competitors are thinking, as to get a counter effect to it. Every business empire has it own secrets hidden aloof or inside its scabbard and no one is ever ready to reveal it to you. However, hiring provocative Inbound Marketing experts will show you the way forward. Consistent Market Changes: Even the brick and mortar roadside stores has seasonal changes constantly. Not to talk more of the real-time business world which has kissed and an apex of technological advancement with the use of peak marketing tools. Do you think you are not making more profit than you expend? Or perhaps your business is gulping more effort with less results. Then you need a total Turn-Around in your marketing campaign and strategies. Incoming Customers: As the marketing world expands in productivity and size, more and more customers are coming on board. Here is where you need treat with more care and tactics, hence understanding that the market is growing outburst. An Inbound Marketing U-Turn will successively assist the business to attain and maintain excellence. As well as supplying incoming customers with their needs. Emerging Markets: Do you believe in change? Changes in the market can hit your business at the rib if taken unaware. And as that, you need updated information on what the future of the market would be. It’s not necessary to invite a foreteller, but constant research, evaluation and assessment of the present market by inbound marketing experts can supply useful answers. The future of every successful business is nevertheless, very bloated and ready to yield greatly if well monitored. Increased Visibility and Brand Awareness: The advanced world has made it workable for even the littlest brands to increase overall acknowledgment. By delivering content that is adjusted to the purchaser's adventure, your intended interest group will have the capacity to discover your content as they do their research. In case you're not out there, they won't discover you. It's that simple. Goodness, and reward! On the off chance that they like what you've thought of, they'll impart your substance to their interpersonal businesses– significantly expanding your perceivability and appraising your popularity for being a sound asset. Economic Adjustment: Here is one out of the many reasons your Inbound marketing needs a productive U-Turn. Depending on the size and nature of your business with regards to its locality; economic fluctuations can be certain. And hence the need to restructure your strategy subsequently. Simplifies Sales and Marketing: Some people do what is known as Aggressive Inbound Marketing. Nonetheless, they get better results at the end. What matters most is a good result, and if advertising groups come together they can make effective products for prospects. Salesmen are the hotspot for key bits of knowledge into what the clients needs and requires at various phases of their purchasing venture. Equipped with such information, advertisement can create high-end contents focused on the customer's, answers their inquiries and takes care of their issues. Together, deals and inbound marketing can is enough to spread that information to drive sales, expand transformations and sustain existing clients. ...
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