The Benefits Of Outsourcing Inbound Marketing Projects
May 13, 2016
May 13, 2016
10 min read
10 min read
Projects, especially in the marketing department, are demanding and expensive. Many a time you will find that you have more than one project to handle. This only slows down the department and the whole company eventually. This can easily be solved by outsourcing some of your inbound projects to other companies.
Outsourcing projects will present you with lots of benefits.
Talent Access
The biggest benefit of outsourcing your marketing projects is that you will be able to access so many talents at once. Unlike your marketing department that only has a few personnel, the marketing company you outsource to is fully equipped for this. That is, they have personnel particularly dedicated to marketing and nothing else. As a result, they have more personnel specialized in different areas of marketing thus making them much more efficient. Depending on what your project is about, you will get the best assigned to that project and the result at the end of it all will simply dazzle you.
Experience
Not that your marketing department does not have the necessary experience, by experience I mean the experience gathered by dealing with different project at different times. The company you are outsourcing to deals with many projects in a week. They have dealt with different companies, tried different methods and saw the outcomes they bring. As a result, this experience gives them the ability to determine the best method of carrying out the project to ensure that it yields the best results. This experience also makes it possible for the company you’ve outsourced to to handle the project in the least time possible.
Cost Effective
Outsourcing is cheap in every sense.The fact that it’s not your marketing department getting involved directly, you save a lot. First of all, you save on time. As the project is being handled by a different team, your team gets to focus on something else. You also save in terms of money. The company you outsource to will ensure the money you spend on the project is minimized.
Since these companies compete for the outsourcing projects, therefore, they are constantly looking for ways to minimize the cost and still make their means efficient. This makes the whole project cheaper that it would have been if it was your marketing department handling it.
The beauty of outsourcing projects is that you don’t even have to be in the same country or continent. As long as you have internet and phones, you can outsource from anywhere in the world. For instance, if you are in the US, you can easily outsource your marketing projects to a companies in APAC regions.
There so many inbound marketing team to choose from and the service would be up to the task cheaper and even way better than in the US. You will have the quality results you are looking for at a price you can comfortably pay. During the project, you can communicate with the company you outsourced to via the internet or through phone calls.
How To Get Your Existing Dental Patients Coming Back For More
In our previous blog , we talked about how maintaining an online presence is vital for a dental practitioner to grow his practice exponentially leveraging the power of the web. But what to do when your online marketing efforts bring a few patients in? How to keep them coming back for more? They are in your clinic because they got impressed with your brand online and found a value proposition in it, to keep them coming back for more, I think it goes without saying that you have to impress them with the way you run your actual practice as well. Apart from giving an exceptional dental treatment, there are many things you can do to woo them over and develop a healthy relationship with them. After all, its strong relationships in business that bring in repeat sales rather than anything else. So in this blog, we will be talking about some ways to provide a great in-clinic patient experience to keep them coming back for more - Make use of online appointments After finding your clinic online, a convinced potential patient will most probably give your clinic a call to set an appointment. Mind you, your front desk team can make or break your dental practice as they will always be your clinic’s first point of contact with your patients. So it becomes all the more important to make sure that they are proficient in whatever they do and to adequately train them if they are falling short. You can make use of some online dental marketing services that’ll help your front desk team better manage clinic appointments and stay at the top of their game. Use online appointment management services of Setmore or Appointy to keep a track of all your clinic appointments for a marginal cost. Remember, your front desk team’s attitude, professionalism and behavior can leave a lasting impression on patients - it’s your job to ascertain that it’s a good or bad one. Engage with them through emails Like you engaged with them online to bring them in, it’s important to engage with them in some way or the other when they actually come to your office to deliver a great customer experience. Your patients already know that you are great in your practice, that’s why they are there in the first place, all they are looking for is to form a relationship. Share a story, teach them about some common dental problems and how to avoid getting them, get a little personal and try to know a bit about their life. Small things like these can go a long way in forming forever lasting relationships with your patients that’ll bring in repeat sales and potentially can make your patients the advocates of your clinic, promoting word of mouth and in turn bringing in more patients, creating a circle that’ll never end. For that, you always have to be on top of the mind of your patients when they think about getting a dental treatment. A nice way to do that is by sending them gifts or exclusive offers, newsletters or by calling them in regular intervals to simply ask if they need an appointment. One of the best ways though to keep in touch with your patients is by sending emails. Start collecting email addresses of all your patients that walk through your door and run promotional email campaigns with the help of those collected emails to stay at the top of your game and in their mind. You can use an email marketing software such as Mailchimp or Constant Contact to run your marketing campaigns. Or if you can’t take the time out of your practice to send emails, we can help you out! Create an office culture Your office culture is essentially the way you run your office. It’s in your leadership style, your values, your behavior, your personality, your system, the way your employees communicate with each other and with your patients, your clinic decor, physical environment and basically everything that is linked to your clinic in some way or the other. The way you run your dental clinic actually holds the power to attract or repel patients, depends on how well organized and managed your dental practice is. Your unique way of doing things in the most optimized way and striking a perfect balance between all the elements mentioned above holds the power to boost productivity, attract quality staff, bring in patients and keep them coming back for more. Send greeting cards using online services Doing something extra for your patients will only bring a smile to their face and strengthen your relationship with them. Going up and beyond your regular practice to do something special for your patients will make them feel special and cared for, enhancing their customer experience marginally. Send thank you cards, get well cards, birthday cards, Happy New Year cards, bouquets on their birthday or marriage anniversary, gift baskets or anything you can think of to develop a special bond with them. Use an online service like Send Out Cards to send custom designed cards or some gifts to your patients, adding that personal touch which will make them feel special and cared for. Ask for feedback After you are done with the necessary treatments, doing something as simple as asking for an honest opinion about the quality of services provided to your patients can make them feel important and their opinions valued. While there are many ways to collect valuable feedback, the most convenient way to do it is through your dental website. Make a separate dedicated section in your website where your existing patients can do just that or you can go the traditional way and ask all the patients that come in your clinic to give feedback using a paper and pen. Doesn’t matter how you do it, the fact that you are giving your patients an opportunity to voice their opinions about your dental practice can go a long way in forming a healthy relationship with them. In today’s tough competitive environment, you can not possibly be a thousand times better than your competitors, but you can be better than them in a thousand small ways. Make your practice stand out by doing the above-mentioned things for your patients and watch them visit your clinic more often with a gleaming smile on their face! ...
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How Can Lawyers Rank High On Google SERPs?
What Is SERP? SERP or Search Engine Result Page is the landing webpage where the customer arrives after entering a search engine, like Google, Yahoo, or Bing. These pages include the relevant searched websites that can be organic content and paid or sponsored content. However, their ranking depends upon the relevance of the content and keyword choice. There are over a billion daily searches on Google, and 15% of these daily searches are fresh! Therefore, ranking on top of Google search engine result pages is one of the prime objectives of every online business to achieve a higher rank within their competitive streak. Every SERP is unique as it displays websites, ads, and brands related to the searched keyword. Based on the searched keyword, the search engine generates relevant results. For example, suppose a search query includes a keyword related to a construction firm. In that case, Google will set forth a search engine result page that lists different websites of construction firms ranked systematically. Therefore, to achieve a greater feat in the market, businesses use various legal marketing tactics and align them as per the latest Google algorithm, and optimizing SERP is one of them. A higher rank on the result pages usually happens when the website’s content is relevant, and the keyword matches the customer’s search query. Since SERP incorporates the organic and paid results, there is always something extra that a business firm can do to make it up to the customer’s search engine result pages. There are quite a few factors that affect the SERP, such as the physical location of the user, browsing history, etc. These elements are responsible for the appearance of a SERP, based on which a customer’s online experience is conceived. Since Google uses its quality parameters to rank your website on a result page, it ensures that along with the keyword relevancy, the websites should have quality content, credible backlinks, and maximum responsiveness for a customer. Like them, every other parameter enables your website to get ranked on the SERP and be visible to the customer. SERPs are equally crucial for a lawyer to attract potential clients and increase the conversion rate. Failing to find your law firm’s website would instead help your competitors gain the customer’s trust, so it is essential to strive hard and make your website listed on the first result page. Tips To Rank Higher On Google Running an online law firm is a task in itself - finding the right people that require your legal assistance and your continuous quest to render services for client conversion. With the revulution of the internet facilities, the competition now does not confine to just offline lawyers. A lawyer, at this time, competes with other digital contenders to earn a spot on Google search results so that they can earn. The fullowing are a few ways how your law firm can rank higher. Source - Pixabay Make The Most Of Keywords It is proven that keywords are the real deal for any website to appear on the top of the search results for a customer. The first and foremost way to rank higher on Google SERPs is to take advantage of the relevant and targeted keywords that impact your digital advertising. A search engine result page often showcases websites with the most relevant keywords included in their content. One can achieve it with the help of online marketing touls that help you plan your keywords based on your target audience. For example, being a law firm, you can opt for the most searched and used legal keywords like a criminal defense attorney, lemon law lawyers, insurance claim, etc. You also need to ensure that your keywords relate to a hiring intent, so when your prospective clients enter a relevant keyword, you’ll be indicated that they require a legal service. Generating Quality Content and Media Text information, video, and media files together form the content of any website. Since every website diligently strives to provide information-rich content to its customers, you can too make use of the right words and let your content drive in customers. Along with that, including videos on your website is a powerful way to represent your law firm’s objectives. It is observed that most customers often prefer watching videos to get a better perspective of the quality of the service they’ll receive. Your law firm could also incorporate videos depicting various services that you provide and educate them about the benefits they associate with you. These actions significantly impact the customer’s search query and a higher probability for you to obtain conversions. Superior Backlinks and Citations Adding quality hyperlinks is a way to ensure that whether your target customer reaches on another website, they are redirected to your platform with the help of a hyperlink. These links are responsible for bringing much relevance to your website, as linking with credible websites enhances your brand image. For example, a link to your legal website, which is found on a highly trusted website, usually makes you look good in the eyes of Google. Citations include your business name, physical address, and contact numbers on other websites to ensure that you get maximum visibility from across the web. It can be done by listing yourself in various online directories. For example, as a lawyer, you can set up a Google My Business account and enter relevant details to improve your ranks on Google SERPs. Fullowing Social Media Trends Adhering to social media trends is also a great way to boost your brand’s visibility across the web. By 2025, almost 73% of internet users will use the internet on their smartphones. Most of the users are inter-connected across various social media platforms such as Facebook, Linkedin, etc. It allows a lawyer to create a media account and lists it on the web to acquire online exposure. Online marketing via social media platforms significantly increases customer engagement and informs the local audience about your services. You can also go along with trending ads and boost your content or videos to influence your target groups accordingly. Customer Reviews and Tracking Online Performance Another essential element of getting a higher rank on result pages is “Customer Reviews.” Positive and purposeful reviews about your services are a critical factor that helps you to surpass your market competition. Since you render legal services, your target customers will review the quality of your service, satisfaction level, and insights about you as a brand. Google uses this cullection of reviews to place your name at a higher rank on search engine result pages. Once everything is done, the final step is to track the rankings of your business and analyze the factors to achieve optimal performance. For example, you can fullow the relevancy of your keywords, incoming customer traffic, or conversion rates for a set period. Source - Unsplash Setting up so many things could be daunting, and especially when you need to make sure you invest with the right resources. Saffron Edge is your one-stop-shop for your online marketing guide and will provide an enhanced level of sulution services. We aim at providing intuitive services to transform your business and aspire to be your success catalyst. For more information about our various services, visit our website today! ...
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A Guide To DTC Marketplaces
In today's dynamic and digitally-driven business landscape, the Direct-to-Consumer (DTC) model has revolutionized how brands connect with their customers. By eliminating intermediaries and selling directly to consumers through online platforms along with advanced DTC SEO Services, companies can establish stronger brand identities, engage with their target audiences more effectively, and gain valuable insights into consumer behavior. Marketing on DTC platforms is a unique art and science that involves understanding your audience, crafting compelling narratives, and leveraging your digital tools and strategies. This guide is designed to provide a comprehensive roadmap for DTC Paid Marketing Services. Whether you're a startup looking to disrupt an industry or an established brand seeking to enhance your online presence, the insights and strategies in this guide will help you harness the power of DTC platforms to drive growth, engage customers, and achieve long-term success in the digital age. Let’s commence! The Key Features Of DTC Platforms Direct-To-Consumer (DTC) platforms, often called DTC e-commerce platforms, are digital channels or online marketplaces where brands sell their products or services directly to consumers. DTC Paid Marketing have gained immense popularity recently as DTC platforms cut out intermediaries, such as traditional retailers, and enable brands to establish a direct relationship with their customers. Here's a closer look at what DTC platforms are and how they work: Key Characteristics of DTC Platforms: Online Storefronts : DTC platforms typically provide businesses with the tools to set up and manage their online storefronts. These digital storefronts are the primary interface between the brand and its customers. Direct Sales : The hallmark of DTC platforms is that they facilitate direct sales from the brand to the end consumer. Customers can purchase products or services directly from the brand's website or platform without intermediaries. Brand Control: DTC platforms grant brands greater control over their messaging, pricing, and customer experience. This control allows brands to build and reinforce their unique identities and values. Data Insights: Brands that use DTC platforms have access to valuable data and analytics about their customers. This data includes purchasing behavior, preferences, and demographics, which can inform DTC Performance Marketing strategies and product development. Examples of DTC Platforms 1. Shopify Shopify is one of the most renowned and widely used DTC Services For Digital eCommerce platforms. It empowers businesses of all sizes to establish and manage their online stores easily. With a user-friendly interface and a vast ecosystem of customizable templates, Shopify provides businesses with the tools to create visually appealing and functional online storefronts. Key Features Customizable templates and themes. Seamless payment processing options. Extensive app store for adding functionalities. Multichannel selling capabilities. Pros : Accessibility and user-friendliness. A plethora of apps and themes for customization. Robust support and community. Cons Transaction fees for some payment gateways. Costs can accumulate with third-party app subscriptions. 2. WooCommerce WooCommerce is a powerful DTC platform that operates as a plugin for WordPress, making it an attractive choice for businesses already using WordPress websites. It provides flexibility and customization options for businesses selling directly to consumers through their WordPress-based sites. Key Features Seamless integration with WordPress websites. Extensive customization through themes and plugins. Wide range of payment and shipping options. Strong DTC SEO Service capabilities. Pros Scalability and adaptability for various business sizes. Active developer community for support and customization. Integration with WordPress for content-rich websites. Cons Requires technical knowledge for setup and maintenance. Costs can increase with premium plugins and hosting. 3. BigCommerce BigCommerce is recognized for its scalable DTC platform, making it suitable for small startups and enterprises. DTC eCommerce Services offer advanced e-commerce features that empower brands to expand their reach and customize their online stores extensively. Key Features Advanced DTC SEO Service tools and multichannel selling capabilities. User-friendly drag-and-drop website builder. Secure and reliable hosting. Scalability for businesses of all sizes. Pros Robust out-of-the-box features. Ideal for larger e-commerce businesses. Strong security and reliability. Cons Costs may be prohibitive for small startups. A limited selection of free themes compared to some competitors. 4. Magento Magento, now owned by Adobe, is an open-source DTC platform highly favored by larger enterprises with complex e-commerce needs. It offers unparalleled customization options and is renowned for its flexibility. Key Features Open-source for unlimited customization. Extensive ecosystem of extensions and integrations. Suitable for B2B and international e-commerce. Pros Unmatched customization possibilities. Excellent for B2B and international operations. Strong performance and scalability. Cons Steeper learning curve, often requiring specialized expertise. The high total cost of ownership, particularly for the Enterprise edition. 5. Wix eCommerce Wix eCommerce is known for its user-friendly approach to DTC Services For Digital eCommerce. It offers a drag-and-drop website builder, making it a great choice for small and medium-sized businesses looking to establish their online presence quickly. Key Features User-friendly website builder with AI-driven design assistance. A wide selection of e-commerce templates. Integration with various payment gateways. Pros Easy setup and intuitive design tools. AI-powered features for design and Direct To Consumer (DTC) Paid Marketing Services. Affordable pricing, including a free plan. Cons Limited scalability for larger enterprises. Transaction fees for certain plans. What is DTC Marketing? DTC Marketing, or DTC performance marketing, is a business approach where brands or manufacturers sell their products directly to end consumers without the involvement of third-party retailers or wholesalers. This marketing strategy encompasses various key elements: Inventory Management: DTC brands take full control of their product stock levels. When customers place orders, the brand manages inventory, sorting, packaging, and shipping the products. Sourcing and Delivery : DTC eliminates relying on third parties to source raw materials or deliver finished goods. Brands have a direct hand in the entire production and distribution process. Direct Communication : DTC brands directly engage with customers through various channels such as websites, social media, email marketing, and customer support. This direct communication allows brands to build and maintain strong customer relationships and gather valuable insights into consumers' preferences and behavior. Fulfillment Experience : DTC brands completely control the fulfillment experience, ensuring that orders are processed efficiently and delivered promptly to customers. DTC Performance Marketing has witnessed significant growth and relevance in the current economy for several reasons: Enhanced Customer Engagement: Direct To Consumer (DTC) Paid Marketing Services brings brands closer to their customers, fostering direct interactions. This closeness strengthens brand-consumer relationships and fosters trust. Data-Driven Insights: By selling directly to consumers, brands access valuable customer data, including demographics, purchasing habits, and feedback. This data-driven approach allows for more personalized marketing strategies and product development. Adaptation to Digital Trends: DTC is well-suited to the current scene, where online shopping and e-commerce have become increasingly dominant. Brands can leverage online platforms and social media to reach a wider audience and engage with potential customers directly. DTC Marketplaces vs. E-commerce Platforms The pandemic brought about a surge in e-commerce and DTC sales, reshaping the retail landscape. Today, businesses no longer question the significance of DTC Services For Digital eCommerce; they recognize that the immediacy and convenience of e-commerce are the future of retail. The question that arises first is: where to sell your product? Marketplaces or websites? Let’s decode this step by step: E-commerce Platforms Selling on an e-commerce website entails using online shopping platforms like Shopify or Magento to build and maintain your digital store. You have full creative control over your website's design, functionality, and navigation. This autonomy allows you to curate, stock, and design your online store to reflect your brand's identity effectively. You can regularly update your site based on customer feedback, using user-friendly templates and design tools for ongoing customization. One significant advantage is the ownership of customer data. By selling through your website, you retain valuable customer information, including purchase history and preferences. This data fuels more targeted DTC Paid Marketing and merchandising efforts and encourages repeat purchases. Additionally, there are no third-party seller fees to factor into your operational costs, unlike Direct To Consumer Marketplaces Services, where you may incur storage, shipping, and selling fees. Furthermore, an owned website offers less visibility to competitors, as customers landing on your site primarily seek your products, reducing the distraction of comparing similar products and brands. DTC Marketplaces In contrast, DTC marketplaces like Amazon, eBay, or Etsy enable retailers to sell their products through third-party platforms. While they offer less operational and creative control over your brand's presentation, they come with benefits. One major advantage of Direct To Consumer Marketplaces Services is the built-in audience. With millions of shoppers already using these platforms, your products gain immediate exposure without the need to build a specific audience from scratch. However, this increased visibility also means more competition, requiring a focus on high-quality product descriptions, images, competitive pricing, and efficient shipping. Marketplaces also handle customer service issues, from order placement to shipping and returns, alleviating the burden of customer support. However, you are responsible for managing customer inquiries and complaints on your website. Many marketplaces provide seller tools designed to facilitate sales and growth, although these tools may be limited, and you won't have access to all customer data retained by the platform. Additionally, the convenience of one-stop shopping on marketplaces appeals to consumers who can purchase items from different categories in one place, often with low-cost or zero-cost shipping, making checkout a breeze but intensifying competition. Choosing between DTC Marketplaces and E-commerce Platforms depends on your business's needs and goals. E-commerce platforms offer creative control and ownership of customer data, while DTC marketplaces provide built-in audiences and customer service assistance. To make an informed decision, it's essential to weigh the unique features and benefits of each approach in alignment with your business strategy. Begin DTC Journey With Saffron Edge The landscape of DTC Paid Marketing is dynamic and ever-evolving, and with the right strategies and support, your brand can achieve new heights of success. Saffron Edge brings a wealth of experience and expertise, guiding you through the intricacies of Direct-to-consumer (DTC) paid marketing services with a clear focus on your brand's unique identity and objectives. Our mission is to empower you to harness the full potential of DTC platforms, forging direct connections with your customers and crafting compelling narratives that resonate. We offer Direct-to-consumer marketplaces services to the clients for better business results. The world of DTC marketing is thrilling, filled with opportunities to engage, inspire, and delight your customers. It's a journey of continuous learning and evolution. With Saffron Edge as your trusted partner, you can navigate this exciting landscape, building lasting relationships with your customers and driving growth that knows no bounds. ...
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