The Benefits Of Outsourcing Inbound Marketing Projects
May 13, 2016
10 min read
Projects, especially in the marketing department, are demanding and expensive. Many a time you will find that you have more than one project to handle. This only slows down the department and the whole company eventually. This can easily be solved by outsourcing some of your inbound projects to other companies.
Outsourcing projects will present you with lots of benefits.
Talent Access
The biggest benefit of outsourcing your marketing projects is that you will be able to access so many talents at once. Unlike your marketing department that only has a few personnel, the marketing company you outsource to is fully equipped for this. That is, they have personnel particularly dedicated to marketing and nothing else. As a result, they have more personnel specialized in different areas of marketing thus making them much more efficient. Depending on what your project is about, you will get the best assigned to that project and the result at the end of it all will simply dazzle you.
Experience
Not that your marketing department does not have the necessary experience, by experience I mean the experience gathered by dealing with different project at different times. The company you are outsourcing to deals with many projects in a week. They have dealt with different companies, tried different methods and saw the outcomes they bring. As a result, this experience gives them the ability to determine the best method of carrying out the project to ensure that it yields the best results. This experience also makes it possible for the company you’ve outsourced to to handle the project in the least time possible.
Cost Effective
Outsourcing is cheap in every sense.The fact that it’s not your marketing department getting involved directly, you save a lot. First of all, you save on time. As the project is being handled by a different team, your team gets to focus on something else. You also save in terms of money. The company you outsource to will ensure the money you spend on the project is minimized.
Since these companies compete for the outsourcing projects, therefore, they are constantly looking for ways to minimize the cost and still make their means efficient. This makes the whole project cheaper that it would have been if it was your marketing department handling it.
The beauty of outsourcing projects is that you don’t even have to be in the same country or continent. As long as you have internet and phones, you can outsource from anywhere in the world. For instance, if you are in the US, you can easily outsource your marketing projects to a companies in APAC regions.
There so many inbound marketing team to choose from and the service would be up to the task cheaper and even way better than in the US. You will have the quality results you are looking for at a price you can comfortably pay. During the project, you can communicate with the company you outsourced to via the internet or through phone calls.
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.COM vs .ORG vs .NET vs .CO vs .IO – Which Domain Should you choose?
Choosing the right domain name registrar extension is crucial in establishing effective connections with potential customers, as it facilitates seamless discovery and accessibility of your website. However, given the vast array of available options, along with the emergence of new extensions, determining the most fitting choice for your business becomes a critical challenge. How can one navigate this landscape and identify the one domain registrar extension that aligns best with their business objectives? While the .com domain remains the prevailing choice, accounting for nearly half of all registered domain names, it is crucial to delve into the substantial popularity and devoted user base of alternative domain types within specific geographic locations and industries. By conducting a comprehensive analysis of the unique attributes and significance of these domain extensions, we can gain a profound understanding of their respective roles within the digital landscape. This knowledge can assist businesses in making informed decisions about their online presence and potentially guide them towards employing SEO services , hiring SEO experts , implementing eCommerce SEO , or leveraging Custom SEO solutions. Domain Name: A Gateway to Your Digital Presence A domain name is a distinctive web address that serves as the digital identity of a website. It is paramount in search engine optimization and significantly influences search rankings, ultimately affecting how people discover your website. A domain name comprises a domain extension (such as .com, .org, .net) and a domain label (the website builder chosen name). Domain names are prominent for establishing a polished online presence, enabling trust, and facilitating the effortless discovery of specific web pages or services. When selecting a domain name, it is imperative to opt for a pertinent, concise, and unforgettable choice that resonates with your brand and target audience. The registration process entails acquiring the rights to utilize the website address designated web address for a specific duration through authorized domain registrars. The Significance of Domain Name Extensions: The Power of Top-level Domains (TLDs) A top-level domain (TLD), also known as a domain name extension, refers to the last part of a domain name that comes after the "dot" symbol. It represents the highest level in the hierarchical domain name system and categorizes websites based on purpose, industry, or geographic location. Common TLDs include .com, .org, .net, and country-specific extensions like .us or .uk. Significantly important in web addresses, the top-level domain (TLD) plays a critical role in distinguishing and categorizing websites. It conveys valuable information about a website's nature or geographic origin, aiding users in identifying and navigating to relevant online destinations. Making an informed choice of TLD empowers users to seamlessly connect with desired websites while establishing a professional online presence. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call The Diversity of Domain Extensions: Exploring the Three Types - Generic, Sponsored, and Country Code Domains Domain extensions are essential in defining the purpose and identity of a website. Gaining a comprehensive understanding of these three types of the domain names registered extensions—website purpose, target audience, and geographic scope—enables website owners to make well-informed decisions when selecting the most appropriate extension for their online presence. Choosing the appropriate free domain name or extension enables businesses to effectively communicate their purpose, industry, or target audience, ultimately enhancing online visibility and establishing a strong brand identity. Generic Domain Extensions (gTLDs) Generic domain extensions or gTLDs, hold significant recognition and versatility. They encompass highly popular extensions including .com, .org, .net, and .info. What sets these extensions apart is their ability to transcend specific industries or geographic locations, making them well-suited for a diverse range of websites spanning various sectors. Sponsored Domain Extensions (sTLDs) Sponsored domain extensions, known as sTLDs, net extensions that are specifically tailored to serve particular industries or interest groups. These extensions are carefully overseen and regulated by specialized organizations. Prominent examples of sponsored extensions include .gov for government websites, .edu for educational institutions, and .museum for museums and cultural institutions. Country Code Domain Extensions (ccTLDs) Country code domain extensions, also called ccTLDs, are associated with specific countries or geographic regions. They utilize two-letter country codes, such as .us for the United States, .uk for the United Kingdom, and .de for Germany. These extensions are commonly adopted by businesses or individuals who aim to target specific local markets within those respective countries or regions. The Hidden Language of Domain Extensions: Exploring the Significance of Different TLDs .com Initially originally intended only for eCommerce purposes, the .com extension has evolved to be extensively employed by various websites, including commercial ventures, personal websites, and blogs. As a result, it has expanded beyond its original association with commercial entities, indicating its versatility in the digital landscape. .net The .net extension, denoting "network," was initially designed for network-focused technology websites such commercial organizations such as ISPs and email services. Over time, it has gained significant popularity among net domains and is now frequently adopted as an alternative to the .com extension. Its usage has expanded beyond its original purpose, making it a viable choice for various online ventures. .org Although initially reserved for non-profit organizations, the .org extension has undergone an expansion to encompass foundations, charities, educational institutions, and other extensions of not-for-profit entities. While the .org domain extension is presently accessible for registration by a wide range of individuals nonprofit organizations and businesses, its association continues to convey a non-commercial connotation. .co The .co extension represents "company" or "corporation" and has gained popularity among online businesses. It is acknowledged as an alternative to traditional extensions like .com and .net and is frequently combined with country code extensions. .biz The .biz extension primarily caters to business and other eCommerce sites and websites. It falls within the category of generic domain extensions and provides a cost-effective choice net domain name for businesses. .io The .io extension was initially designated for the British Indian Ocean Territory. Nevertheless, it has garnered substantial popularity among technology and software-as-a-service (SaaS) companies. This is due to its association with "Input/Output" and its availability as a strategic branding approach. Turn website into high paying customers We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you Set up a 1:1 strategy call Comparing .com with Other TLD Extensions: A Comparative Analysis As the digital landscape evolves, the choice of domain extension has become more nuanced. While .com has traditionally been the preferred option, other TLD extensions offer compelling alternatives. Here we will conduct a comparative analysis of .com with popular TLD extensions such as .net, .org, .co, .biz, and .io. Examining the unique attributes and implications of different net domain names and extensions, we aim to provide insights into the considerations for selecting the most suitable net domain extension for your online presence. .com vs .Net The .com extension is synonymous with commercial websites and is widely recognized globally. It is a popular choice for businesses seeking a broad online presence. On the other hand, other domain extension .net is primarily associated with network-related technology and services and internet service providers. It is often chosen by businesses in the IT and networking sectors. The choice between .com and .net hinges on the specific characteristics of your business and the desired brand image you wish to project. .com vs .Org The .com extension highlights commercial activities, while the .org extension was originally designated for non-profit organizations. Despite the expanded usage of .org for various entities, it retains its fundamental association with non-commercial endeavors. If your website represents a non-profit organization, charity, or similar cause, opting for a .org domain would align more effectively. Conversely, for commercial ventures, the .com extension remains the customary and widely recognized choice. .com vs .Co While the .com domain extension maintains its dominant position, the .co extension has emerged as a popular alternative for commercial websites. Often viewed as a shortened version of .com, .co is favored by businesses seeking a concise and memorable domain name. Despite the continued dominance and higher recognition and trust of .com, .co can serve as a viable alternative business websites, especially in cases where the preferred .com free domain name registration is unavailable. .com vs .Biz The .com and .biz extensions both cater to businesses; however, they vary in terms of popularity and perception. The .com extension has solidified its position as the global standard for commercial websites, while .biz is less widespread and is sometimes seen as a secondary choice for profit companies. If the .com domain you want is already registered, you can consider using .biz as an alternative. However, it may require additional effort to have net domain name establish recognition and credibility compared to the widely recognized .com extension. .com vs .io The .com and .io domain extensions serve different purposes. While .com is free domain typically associated with commercial ventures, the .io extension has garnered popularity among the tech and startup communities. It is commonly utilized by companies engaged in technology, software development, and input/output operations. When making a choice between these two extensions, it is essential to consider your business and target audience. Analyzing the Superiority of .com over .co, .net, .org, and Other Noteworthy Domain Extensions The reliability and remembrance of domain extensions go beyond the .com extension, which has traditionally held a strong reputation. This research substantiates the superiority of the .com domain extension over choices net domain extensions such as .co, .net, .org, and other noteworthy TLDs. Key findings from the study: Websites with a .com extension are approximately 33% more memorable than those with alternative domain extensions. People are 3.8 times more likely to assume a website's domain ends in .com, showcasing the strong association between .com and websites in users' minds. .com is widely regarded as the most trusted domain extension, followed closely by .co. Selecting a .com domain extension provides businesses with a memorable online identity and enhances user trust. Domain Extensions and SEO: Dispelling the Myths and Misconceptions Domain extensions have no direct influence on SEO rankings, as confirmed by prominent search engines like Google. These search engines have explicitly stated that they do not consider domain extensions as a factor when determining search rankings. Instead, search engines prioritize factors such as relevant content, high-quality backlinks, user experience, website speed, and mobile-friendliness. To improve your SEO performance, it is important to focus on on-page optimization techniques, enhance user experience, and implement off-page optimization strategies like building quality backlinks and utilizing social media promotion. For specific SEO needs, you may consider professional SEO services, such as eCommerce SEO and Custom SEO solutions , which can provide tailored strategies to optimize your own website further, increase organic traffic, and enhance online visibility. Having a clear understanding that domain extensions do not directly impact SEO rankings allows you to allocate your efforts toward other vital SEO practices, thus maximizing your website's rankings and ensuring long-term success in the digital landscape. Choosing the Right TLD Extension for Your Business: Factors to Consider When choosing the right TLD extension for your business, several factors come into play. Credibility and recall are important considerations, with the .com and .co extensions known for their higher levels of credibility and memorability. The versatility of the .com extension allows for greater flexibility in representing diverse entities. For non-profit organizations or charities, the .org extension may be more suitable for effectively conveying their mission. Pricing is also a factor, with the .biz extension offering a more budget-friendly option compared to .com. By evaluating factors such as credibility, recall, versatility, industry relevance, and pricing, you can make an informed decision about the best TLD extension for your business. In addition to selecting the right TLD, it's worth noting that professional SEO services can significantly enhance your online visibility and improve search performance. These services can assist you in optimizing your business website's content, structure, and other elements to increase organic traffic and improve your ranking on search engine results pages. Transform Your Online Presence with Saffron Edge: Expert Website Development Services As an expert website development service provider, we at Saffron Edge possess extensive knowledge and experience in assisting businesses in finding and developing the most suitable domain for their online presence. We deeply understand the significance of selecting the right domain extension that aligns with your business goals and target audience. Our tailored solutions carefully consider factors such as credibility, recall, versatility, industry relevance, and pricing, ensuring that you can make well-informed decisions regarding your TLD and other domain extensions. At Saffron Edge, we utilize our expertise to help you establish a strong online identity and enhance your brand recognition. Through our professional website development services, we can assist you in maximizing your online potential and achieving long-term success for profit businesses. Ready to establish a strong online presence and maximize your business's potential? Contact us at Saffron Edge today and let our expert website development team assist you in selecting the perfect domain and creating an impactful online identity. Take the first step towards long-term success by reaching out to us now. ...
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Why is Organic Search Important for DTC
The way we shop has undergone a remarkable transformation in recent times. With the incredible onset of e-commerce and the push it received during the pandemic, our shopping experiences have mostly gone digital. This has eventually resulted in Direct-to-consumer (DTC) ecommerce companies having soared in popularity, meeting the growing demand for online convenience. But with this surge in DTC brands, there's an equally intense surge in competition. As time progresses, it's crystal clear that a DTC brand's success heavily relies on its digital visibility. Third-party limitations are becoming more restrictive, and DTC SEO marketing has emerged as the crown jewel of marketing strategies for DTC businesses. This article will uncover the critical role of organic search in DTC strategies. We'll explore the unique challenges that DTC brands face in the digital world while highlighting the opportunities that await those who navigate this terrain wisely. What is Organic Search for DTC? Organic search results, those non-paid listings appearing on a search engine results page (SERP), are determined by various factors. These factors include their relevance to the user's search query, the presence of incoming links, effective search engine optimization (SEO) strategies, and the domain's authority. It's important to note that organic search results are distinct from paid search results, also known as pay-per-click advertising, as advertisers cannot purchase them. Rather than buying their way to the top, website owners focus on adhering to location-based SEO best practices, often referred to as ethical or organic SEO. These practices aim to naturally improve a website's ranking on SERPs, without resorting to dubious tactics like keyword stuffing, which falls under unethical SEO. The position of a link on a search results page holds significant importance. In many cases, organic search results occupy only a small section of the page, especially when search ads are displayed prominently at the top. On devices with limited screen space, such as notebooks, tablets, or smartphones, users may see just one or two organic search results without the need to scroll further down the page. The Role of Search Engines They serve as the digital epicenters where DTC businesses showcase their offerings, akin to virtual storefronts. The profound impact of securing top organic rankings on these search engines profoundly influences click-through rates and, ultimately, fosters conversions for DTC products. Search engines are the bustling avenues where consumers congregate, searching for solutions to their needs. SEO is the compass that ensures DTC brands aren't concealed in the shadows but instead prominently showcased on these virtual avenues. Organic vs. Paid Search The choice between organic and paid search is a critical one, and it transcends mere cost considerations. Let's delve into the distinctions between these two strategies and highlight the unique value organic search brings to DTC brands. Organic Search: The Building Blocks of Trust Organic search is all about nurturing unpaid rankings in search results. It's a patient endeavor, placing results on the page, often requiring substantial effort to secure a prominent spot. Yet, the payoff is profound and long-lasting. From a DTC perspective, organic search is akin to cultivating trust and credibility, mirroring the core values of DTC brands Effectiveness: Organic search is an investment in the long run. Once established, it costs nothing and continues to deliver results. This aligns seamlessly with the sustainability ethos of DTC businesses. Cost-Effective: Unlike paid search, organic efforts don't demand ongoing financial commitments. DTC brands can channel their resources into building a solid foundation that endures. Customer Trust: Organic rankings signify authenticity to consumers. DTC brands thrive on their authentic, direct relationships with customers, and organic search reinforces this by positioning them as reliable, trustworthy options. Credibility and Loyalty: The gradual ascent through organic search results instills confidence. Customers perceive DTC brands as credible and are more likely to return, building lasting relationships. Paid Search: Quick Gains, Short-Lived Impact Paid search focuses on paid rankings that secure prime positions at the top of the search results page, swiftly achieved with a monetary investment. However, the flow of traffic comes to a halt when the advertising campaign stops, necessitating both upfront and ongoing expenses. Immediate Visibility: Paid search provides instant visibility, which can be advantageous for DTC brands seeking a rapid market entry or product launch. Short-Term Gains: While it delivers quick results, paid advertising lacks the enduring impact of organic search. It's a short-term strategy, more aligned with immediate sales goals than long-term brand-building. Cost Challenges: The continuous financial commitment can be a challenge for DTC brands that aim for fiscal prudence while maintaining brand integrity. In essence, the choice between organic and paid search boils down to the DTC brand's goals and values. Organic search, with its focus on trust-building and long-term credibility, aligns harmoniously with the core principles of DTC businesses. It's an investment in enduring relationships, echoing the direct, authentic connections that define the DTC landscape. Key Benefits of Organic Search for DTC Search Engine Targeting SEO empowers DTC brands to pinpoint specific keywords and phrases relevant to their products. These keywords act as beacons guiding potential customers directly to their digital storefronts. When consumers seek these terms, well-optimized websites ascend in search engine rankings, boosting brand visibility and credibility. Organic Traffic Paid advertising delivers instant gratification, but organic search strategies are the marathon runners of the ecommerce world. They consistently channel organic traffic at no additional cost. This steady influx of visitors plays an integral role in the buyer's journey, culminating in increased conversions and an impressive return on investment (ROI). Surpassing Competitors SEO is the race to the summit. DTC brands that fervently pursue organic search strategies can outpace their competitors without hefty investments in paid advertising or digital marketing. Enhancing organic search traffic can help a company ascend in search engine rankings and secure a more prominent virtual storefront position, relegating competitors down the list. Cost-Efficiency and Scalability Unlike pay-per-click ads, which may become cost-prohibitive over time, organic traffic is cost-effective, especially when fortified with effective SEO principles. Moreover, it's scalable, allowing businesses to expand without inflating their retention marketing budgets. This scalability ensures that DTC brands can thrive in the competitive digital landscape while maintaining fiscal prudence. Long-Term Results Organic search strategies are enduring investments. They optimize a company's presence on search engines independently of ongoing expenditures. This sustained impact ensures that DTC businesses continue to reap the rewards of their SEO endeavors, adapting to evolving consumer trends. Laser-Focused Targeting Effective SEO ensures that a company's website surfaces when consumers search for keywords closely aligned with their industry. This precision targeting delivers consistent, highly relevant traffic, not only fueling lead generation but also nurturing a loyal customer base for DTC products. Strategies for Optimizing Organic Search in DTC Direct-to-consumer e-commerce businesses thrive in the digital age by mastering the art of SEO. Here, we unveil tailored strategies for DTC brands to optimize their online presence, skyrocketing their organic search visibility and customer engagement. On-Page SEO Brands must fine-tune their approach to ensure their online presence shines. This entails optimizing product descriptions, category pages, and the invaluable asset of customer reviews. Product Descriptions: The heartbeat of any ecommerce site, product descriptions should be more than just informative; they should be keyword-rich. Identify the keywords and phrases potential customers use to find your products. Craft product descriptions that seamlessly incorporate these keywords but do so naturally to avoid keyword stuffing. This practice not only enhances search engine visibility but also ensures that your offerings resonate with shoppers. Category Pages: Often overlooked, category pages provide a golden opportunity to boost organic rankings. Ensure these pages are thoughtfully structured and contain clear, descriptive headings, titles, and meta tags. This clarity aids both search engines and users understand your website's organization, making navigation a breeze. Customer Reviews: Customer reviews are a treasure trove for DTC brands. Not only do they build trust and credibility, but they also offer a chance to infuse keywords naturally. Encourage customers to leave detailed reviews that include relevant keywords. User-generated content can be a potent ally in your SEO journey. Power of Keywords Keywords are the compass guiding DTC businesses to the hearts of their audience. Identifying the right keywords is a crucial first step. Short-Tail vs. Long-Tail Keywords: Short-tail keywords represent general search terms with high search volume but fierce competition. Long-tail keywords, on the other hand, are more specific, with lower search volume and competition. DTC success often hinges on balancing these two types. Use short-tail keywords to establish topical authority and long-tail keywords to drive immediate traffic. This two-pronged approach forms the bedrock of a robust SEO strategy. The Content Marketing Imperative Content marketing is the heartbeat of DTC brands' organic search strategy. As customer acquisition costs continue to rise, content becomes the beacon for consumers to discover DTC websites. DTC brands should consider content that addresses consumer pain points and complements their products. Think how-to guides, engaging videos, insightful blog posts, and informative infographics. These content pieces not only attract and engage users but also enhance the website's SEO by offering valuable, shareable resources. Mobile-Friendly and User-Centric Approach DTC shoppers have a strong preference for the mobile shopping experience. Ensuring your website is mobile-friendly is no longer optional. Responsive Design: Implement a responsive design that automatically adapts to various device sizes, including PCs, tablets, and smartphones. This approach ensures that all website elements, including text and images, are easily legible and navigable on smaller screens. Page Load Speed: Users expect speedy websites. Nobody has Page load speed is not only a user experience factor but also a ranking factor for search engines. Optimize images, minify code, and reduce elements on product pages to improve loading times. Link Building and Social Signals DTC-focused link-building strategies often involve collaborations with influencers in the niche. These partnerships expand the brand's reach and authority. Seek out influencers who align with your brand's values and target audience. When reputable influencers link to your site, it not only drives direct traffic but also signals to search engines that your website is a credible source. Customer reviews and active engagement on social media platforms contribute to social signals. These signals amplify organic search visibility and build trust with your audience. Encourage customers to leave reviews and maintain an active presence on social media platforms relevant to your niche. Examples of Organic Search Optimisation Done Right When it comes to the power of SEO in e-commerce, the proof is in the results. Two brands, Filter King and Casper, achieved remarkable success by leveraging SEO strategies that propelled them from obscurity to substantial profits. Filter King: A Half-Million Dollar Leap in Two Months Filter King, a brand specializing in air filters, managed to achieve an astonishing feat in a short span of time. Despite selling a product that may not be considered glamorous, they harnessed the potential of SEO to skyrocket from zero organic traffic to a staggering $460,000 in just a few months. Their success can be attributed to the following key SEO tactics: Keyword Research and Mapping: Filter King conducted meticulous keyword research and mapping to understand the search behavior of their target audience. By identifying the right keywords, they ensured their content aligned with what potential customers were looking for. Strong Internal Linking: Internal linking, a fundamental SEO practice, was skillfully utilized. This strategy not only improved the website's user experience but also enhanced its search engine visibility. External Link Building: Filter King also invested in external link building, forging connections with other websites in their niche. These external links not only drove traffic but also boosted their authority in the eyes of search engines. Casper: Rising from Obscurity to a $750 Million Giant in Four Years Casper, a mattress company, transformed itself from relative anonymity into a $750 million business in just four years, thanks to a well-executed SEO strategy. Despite offering a limited product range, their SEO tactics played a pivotal role in their meteoric rise: Comprehensive Content: Casper created content tailored to shoppers at every stage of the buying journey. This approach ensured they captured potential customers' attention and provided valuable information throughout their decision-making process. High-Authority Backlinks: Casper implemented a backlink strategy that included collaborations with incredibly high-authority websites. These partnerships not only expanded their reach but also bolstered their credibility. Referrals and Reviews: Using referrals and customer reviews, Casper built trust within their target market. Positive reviews and word-of-mouth recommendations solidified the brand's reputation. Answering Customer Questions: Actively addressing its target market's questions and concerns through content helped Casper position itself as an authoritative source of information, further enhancing its credibility. Competitor Comparisons: Casper also created resources that compared their products to competitors'. This transparent approach allowed consumers to make informed choices and solidified Casper's position as a top mattress brand. In Conclusion Organic search is the backbone of success for DTC brands. It's not just about rankings; it's about building trust, engaging customers, and aligning with the values that define DTC. If you're ready to embark on this journey, Saffron Edge is here to help. Our experts specialize in organic search, paving the way for your DTC brand's digital triumph. Contact us today SEO help for DTC to unlock the limitless potential of organic search for your DTC brand's success. ...
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How Is the BOT Model Helping Global Companies Expand Post Pandemic?
Source: Freepik The impact of COVID-19 has been disastrous. Several people lost their lives, many lost their jobs, and above all, the entire global economy got a setback. However, amidst all these issues, this pandemic somehow resulted in certain improvements on environmental and humanitarian grounds. The same goes for the business sector. On the one hand, Covid-19 made some brick-and-mortar businesses shut their stores. On the other hand, the pandemic has had an indirect positive effect on the adaptability of the business. According to McKinsey, companies are digitizing their internal operations. The fast-evolving landscape for growth has pushed DTC businesses to look for tools and tactics to get an edge over their competitors and combat challenges. One of the key challenges companies are facing is building an agile and skilled digital team that can accelerate their business growth. Many companies hire a digital marketing agency to enhance their online presence and revenue. This is a good strategy, but if your business is expanding, it’s good to go with the BOT model. What Is a BOT Model? The BOT concept is nothing new. Instead, this business model has been utilized by companies for several years. However, BOT has mostly been preferred by the IT sector to increase their capabilities and expand their business. But now there’s good news for D2C brands; Saffron brings you the BOT model designed as per the dynamic DTC landscape. But what exactly is BOT, and how can it leverage your DTC Business? Well, BOT stands for Build-Operate-Transfer. The business model is basically an integrated partnership between the DTC brand and the agency providing BOT service. You know how difficult it is to build a team that stands on your objectives. But you are not alone - around 75% of companies are struggling to optimize their talent acquisition process. This problem can be squared away by BOT. DTC brands like you can contact our experts and let us know your requirements - what type of talent you are looking for, what’s your budget, etc. After understanding what you want, our recruiting team will create Job Descriptions and upload them on various portals and our channels to find the right talent team for you. In addition, we have access to a pool of talent that makes hiring easier and faster. Once we get enough job applications, our HR team starts shortlisting candidates based on your requirements. Furthermore, we will conduct one-on-one interviews and exams, including aptitude and skill tests (per your industry). We also do background checks and test the team/expert on various verticals. After selecting the team/specialist, we will teach and upskill them so that they can cater to your needs. The team/expert will operate from your office but under our control. They will do all your daily tasks as per your business process and workflow and collaborate with your in-house team. Once the team or expert adapts to your business process and you are assured that the unit can deliver the results you want, you can take control of them fully. After this, the team or specialist will be fully yours and work under your payroll. The whole process of the BOT model is divided into three categories: Build, Operate and Transfer. Let’s understand each phase: Build: This phase includes hiring the right candidate(s). Based on your requirements, we source candidates from our extensive talent pool. We vet each candidate from the ground up and upskill them to make them suitable for your needs. We set up a system so that the team/expert will operate from your office under our control in the most effective and productive manner. Operate: In this phase, we professionally manage and handle your team/specialist so that you can focus on your D2C business roadmap and core activities. We have top minds from the industry who will train and scale your team/expert’s skills and knowledge so that they can provide you with the best results. Transfer: It is the final phase in which you decide to take legal ownership of the team/expert. At the end of the contract period, our team will conduct a scanning of each candidate so that you hire only the right talent for your business. This way, you can try a candidate(s) in your work process without paying a significant upfront cost for onboarding, and hire them when you get assured. Through BOT, you can directly hire a job-ready candidate(s) who knows what things can make your business thrive in the competitive digital landscape. Whether you are looking for a PPC expert, content writer, business analyst, growth hacker, SEO specialist, or practice lead expert, we will help you get access to the right talent. How is the BOT Business Model Helping Global Companies to Expand their Operations? Source: Freepik The BOT model allows companies to get access to the right talent and scale up their business quickly. This business model aims to help companies save money, and the time they might spend on hiring. IT firms have been utilizing this business model for years to enhance their capabilities by building productive, agile, and efficient teams. Now, it’s time for D2C businesses to harness the benefits of BOT’s impeccable power. There are various challenges in the D2C landscape, which can be overcome by hiring a suitable employee(s). But you know how difficult this task is. That’s why we bring you the BOT service that allows you to utilize the power of the talent right from the first month of your contract with us. Using the BOT, you can expand your team and accelerate your business growth. Here are the major perks of using BOT: Flexibility: With BOT, you can easily adapt to the changing client’s demands and get all the required resources within a short period. You will be able to get everything done better and faster. Scale up team: One of the biggest benefits of BOT is that you can scale your team as per your requirement. There is little to negligible chance of hiring the wrong candidate. We will ensure that you only get the best without having to put in any hassle. Risk control and cost-effectiveness: With BOT, the chance of failing in a new market reduces greatly. If you have started a new DTC business, you should contact our experts now and know how we will help you get the talent you are looking for. With us, you’ll get specialists who know all the ins and outs of digital marketing - without going out of budget. Takeaway! As companies struggle to hire the right candidate due to a shortage of employees and an increasing number of post-pandemic resignations, BOT gives you a way to come out of this problem. BOT is an innovative and flexible way of hiring the right talent that suits your needs and stands high on your objectives With us, you can build a team of digital specialists that allows you to RULE THE DIGITAL WORLD. We are the first Indian company to offer BOT services to DTC brands. We have a network of HR professionals and digital marketing experts who have hands-on experience with all the tactics and tricks that can allow a brand to establish itself as a big brand in the market. We have a big talent pool that allows you to build an agile and flexible team faster. So, contact our experts and know how we can help you. ...
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