The Best Marketing Tips and Tricks You Need to Become an SEO Expert
Jan 17, 2024
10 min read
To become an SEO campaign expert is to understand the essence of SEO truly. What is SEO, and what is its importance? What does your audience want? How do search engines work, and how do you run an SEO campaign?
Furthermore, Tracking the KPIs throughout the growth cycle is crucial for understanding your business's position in the market. As you implement search engine optimization strategies for your website, your organic traffic will increase, leading to growth in revenue, positive reviews, customer base, and authority within your industry.
This blog post will discuss the best marketing tips and tricks to help you become an SEO campaign expert.
What is SEO?
Search Engine Optimization optimizes any website to get more visitors and a better ranking on search engine results pages (SERPs). The main objective of any SEO campaign expert is to enhance your website's visibility among your target audience naturally. Different search engines boast unique algorithms, regularly updated to favor websites featuring original, authentic, and valuable content. The aim is to increase visibility, drawing the attention of potential customers.
Top search engines like Google run bots to crawl websites, gathering information to determine their rankings meticulously. Consequently, when users search for products or services related to your offerings, your website's position is influenced by its search engine ranking. These algorithms consider factors such as:
- Site structure
- Content quality
- Mobile responsiveness
- Strategic keyword usage
Implementing and adjusting these elements on your website can secure top rankings in search engine results.
Understanding the Importance of SEO
SEO is the foundation pillar of your brand’s online visibility. Organic search is not just an important part of the buyer’s funnel but also works as a critical factor for your brand’s growth.
Google has a significant part of the search engine market compared to other search engines like Yahoo, Baidu, DuckDuckGo, and Bing. According to recent research, Google owns a market share of 86.02% in 2020. Another research revealed that 60% of traffic from Google searches is directed to the first top three search results on the first SERP.
An SEO campaign enhances a brand's credibility and fosters trust among prospective customers, achieved through establishing the website's authority. Various factors contribute to building a website's authority, encompassing positive user behavior, a well-structured user interface and experience, high-quality backlinks, on-page optimization, compelling content, and other relevant elements. Achieving these metrics requires constructive effort and persistent dedication rather than expecting overnight success.
Additionally, implementing local search enables your business to optimize your digital presence in a specific geographic location. This makes it easier for potential customers in that area to find you, ultimately increasing your website traffic, engagement, and conversion rates. This exact geographic location can be narrowed down to a particular town, city, state, country, or continent. Without it, you will not appear when your audience searches for you, and you could lose a lot of business.
How to Become an SEO Expert?
Develop Content Habits: Delivering high-quality and engaging content is the heartbeat of SEO campaign success. Make it a habit to regularly update your website with fresh content that resonates with users and search engines. Try some user-friendly tools to identify and fix issues and consider learning from SEO courses or seeking advice from SEO professionals to refine your skills.
Practice Regularly: Becoming an SEO expert is not an overnight success story but about consistent practice. Keep your websites updated with the latest SEO practices to improve their rankings. Tools like Google Analytics can help you measure your site's performance and track essential metrics.
Track Analytics: Measuring analytics is essential to achieve the desired outcomes. Set measurable SEO goals, compare different traffic sources, identify high-performing content, and understand how search engines view your website. Analytics provides invaluable insights for improving your website's performance.
Stay Informed and Updated: Changes in search engines are inevitable, and staying ahead means keeping tabs on algorithm changes.
Regularly check for updates from various search engines, seek insights from reliable sources, and consider collaborating with experienced SEO experts to keep your strategies sharp and relevant.
Personalize Your SEO Approach: It is essential to understand that every brand is unique, and your SEO strategy should reflect that. Take the time to understand your brand, audience, and offerings. Create a personalized SEO strategy tailored to your business to ensure you stand out from the competition.
How to Run a Great SEO Campaign?
An SEO campaign is a well-structured plan for optimizing a business page or website ranking over Google. A perfect SEO campaign includes keyword research, SEO analysis, web audit, on-page optimization, link-building, and more.
Whether big or small, any brand or business can utilize an SEO campaign to grow efficiently. With that being said, let’s discuss some pointers to run a successful SEO campaign:
1. Focus on long-tail keywords
The internet is like a collection of interconnected websites. Rather than targeting the whole digital marketing landscape, a more strategic approach involves establishing a solid foothold in a targeted niche. This entails directing attention towards pertinent long-tail keywords, typically phrases comprising three words or more and characterized by lower competition.
This method results in pre-qualifying website traffic. Visitors who arrive at your site through these keywords are more likely to engage in desired actions, such as making purchases or becoming leads. Long-tail keywords are distinguished by their specificity and give a heightened potential for conversion, amplifying the likelihood that your website visitors will convert into valuable customers.
2. Optimize your keyword placement strategy
Crafting an effective SEO strategy extends beyond selecting relevant keywords, it encompasses their strategic placement throughout your content. The misconception that randomly putting keywords will yield positive rankings is flawed. Search engine algorithms, including Google's, examine the placement of keywords as a critical factor in their evaluation process.
To optimize your keyword placement strategy, focus on key areas, including:
- The page title
- URLs
- Meta descriptions
- Headings and sub-headings
By strategically positioning keywords in these elements, you facilitate clear comprehension of search engine algorithms during crawling. Simultaneously, this deliberate placement enhances visibility and relevance for human users navigating your site.
However, precision is highly required. Placing keywords in logical and contextually appropriate locations is vital to prevent keyword stuffing. Maintaining an optimal keyword density, typically 0.5% to 2.5% in any blog post, ensures a perfect blend of search engine optimization and high-quality content.
A meticulous approach to keyword placement aligns with algorithmic preferences and improves user experience, marking a strategic synergy between technical SEO considerations and content quality.
3. Selecting the right keywords
Once you have identified the characteristics of good keywords, the next step is narrowing down the right keywords for your business. There are two primary methods for this:
Organic Search of Primary Keywords:
Conducting an organic search involves exploring primary keywords related to your business. This method allows you to observe discussions within the community associated with these keywords, providing insights into the type of language and topics that resonate. This approach is highly effective but can be time-consuming and demanding.
Using a Keyword Generator like a Keyword Tool:
On the other hand, you can employ a keyword generator such as Keyword Tool. This tool provides data on the traffic and engagement levels associated with each search term, significantly streamlining the process. Note a keyword generator might not give the same depth of understanding about your industry and community as organic research.
Both methods have their merits, with organic research offering a deep understanding of community discussions and keyword generators providing efficiency in analyzing traffic and engagement metrics. Striking a balance between these approaches can contribute to a comprehensive and effective keyword selection process for your business.
4. Maintain the balance between high search volume and low competition
While high-search-volume keywords are attractive, they often come with stiff competition from established brands. Conversely, long-tail keywords offer lower competition but may not deliver the desired search volumes.
In between this are those with relatively high search volumes and low competition. Utilizing these opportunities is pivotal for a successful SEO campaign. Though they may be challenging, using appropriate SEO tools can simplify your search.
Imagine running a blog focused on running-related content. Attracting substantial traffic is key to monetizing effectively, especially when competing with industry giants like Nike or Adidas. In this case, targeting high-volume keywords with lower competition becomes imperative.
We will discuss an example using the search term "running shoes" with a Keyword Tool:
The results show that while "running shoes" have a significant search volume, the average competition is high, with major brands dominating the top keywords.
To address this issue, the strategy is to find keywords that balance high search volume and low competition. Using the Keyword Tool, apply a filter by entering "50" in the "max" field for Competition:
After filtering, 141 keywords with a competition level of 50 and below emerged. The average competition for these less competitive keywords is 23 (Low). Scrolling through, we can identify needed keywords.
Here, we find a keyword with a substantial search volume of 60,500 and a low competition level of 23. Additionally:
- 1 keyword surpasses 10,000 average searches with moderate competition.
- 2 keywords exceed 3,000 searches with an extremely low competition level below 5.
- 7 keywords have at least 1,000 searches with very low competition.
With this list, you can craft articles and blogs targeting keywords with high search volumes and varying competition levels, catering to the needs of your SEO campaign. As an SEO campaign expert, these strategic insights can help you significantly enhance your content strategy.
5. Implement KPI Tracking
Monitor your Key Performance Indicators (KPIs) by comprehensively analyzing your SEO efforts. It is crucial to regularly assess the performance of each keyword using Google Analytics to identify necessary adjustments. Adjusting and optimizing your SEO campaign to ensure optimal investment returns is imperative if your KPIs fall below expectations.
For instance, if your keywords generate significant traffic but result in low conversions, the root cause may lie in the effectiveness of your call-to-action (CTA). In such cases, adjustments should be made based on the insights gleaned from statistical data. Regularly tracking and responding to these performance metrics will result in the overall success of your SEO strategy.
Conclusion
To be on top of SEO is a must if you want your business to stand out from the competition. It is not a one-night process; it requires patience and a great understanding of SEO fundamentals to work as a growth catalyst for your business. The primary responsibilities of an SEO expert include a deep knowledge of SEO, how it works, and what it takes to achieve traffic, visibility, and leads.
Managing all these elements simultaneously can be tricky and challenging. That is where the expertise of an SEO campaign expert comes in. Taking help from a search engine optimization company, like the professional team at Saffron Edge, can optimize your website and customize an SEO strategy to help you reach your goals effectively.
5 Effective Strategies for X and Examples for X Marketing
Many businesses miss tremendous opportunities due to an insufficient social media presence. This is where X marketing can provide significant value. Leveraging social media helps startups and established brands reach a broader audience. However, not all social media platforms are suitable for every business. Position your brand in the spaces where your audience already engages. Here, we’ll share the most effective X marketing strategies to drive revenue and illustrate them with real-world examples. Let’s understand the “why” before getting into the “how.” The Benefits of Using Twitter for Marketing When utilized effectively, x can be a powerful addition to your business marketing strategy. As of late 2022, this platform boasted over 368 million monthly active users worldwide. With such a vast and engaged audience, X offers numerous marketing opportunities for businesses of all sizes. However, a 2022 global survey revealed that only about 4% of marketers use it for business purposes. Understanding X's potential for your brand is an excellent starting point if you're unsure about incorporating it into your social media marketing strategy. Here are some key advantages of using X for marketing: You can drive traffic to your company's website. It provides valuable insights into industry trends. It’s an inexpensive way to reach prospects and customers globally. Prospects and customers can easily reach out to your business directly. You can improve customer service by staying in constant contact with followers. It helps establish an authentic brand personality by showcasing your business's human side. Want to reduce your CAC to half? get in touch 5 Twitter Marketing Strategies to Drive Sales Unlike other social media platforms, x doesn’t require detailed captions or an aesthetic feed. You can tweet whenever inspiration strikes. However, using X for marketing requires a more intentional approach. Here’s how we differentiate my business and keep my audience engaged. 1. Create a Professional X Account A professional X account allows businesses to market their products and services effectively. You need an original account name, profile picture, bio, and a clean history without repeated guideline violations to qualify. A professional profile adds credibility to your brand. Customers are more likely to trust and purchase from brands they perceive as legitimate businesses. With a professional X profile, you can display specific business details using dedicated fields and access various marketing tools and features unavailable to standard accounts. 2. Establish a Social Media Style Guide A comprehensive social media style guide is crucial for maintaining a cohesive and consistent brand identity on X. A unified brand voice, personality, and visual aesthetic build recognition, familiarity, and trust, ultimately driving higher sales. Your style guide should cover everything from design elements and brand voice to posting frequency. Tailor it to X’s specifics, such as ideal image dimensions, length of copy, and hashtag integration. 3. Utilize the Right X Marketing Features X offers numerous built-in marketing features that can help increase brand awareness and drive sales. However, not all features will align with your specific goals. First, define your brand's core objective for being on X. This clarity will help identify the most beneficial features. Here are some features I leverage: Quick Promote: Boost individual tweets to reach a broader audience. X Polls: Gain real-time feedback and insights from followers. Live Streaming: Host Q&As, product launches, and other events. Advanced Search: Find relevant conversations to join and connect with your target audience. X Blue: Access premium features and additional analytics. X Shopping: Use integrated e-commerce tools to sell products. X Communities: Join niche communities within your industry. 4. Initiate an Influencer Marketing Campaign Even with active marketing efforts, your brand's tweets can sometimes go unnoticed. Partnering with influencers can significantly enhance your reach. Collaborate with popular creators or brands with a substantial following within your niche. An influential voice can authentically endorse your products, reaching your ideal target market and building credibility and trust. 5. Optimize Your Strategy with X Analytics Consistently tracking your performance metrics is essential for refining your X marketing strategy. Use Twitter's native analytics tools to monitor metrics like profile visits, tweet engagements, follower growth, and sales impact. Data-driven decisions and iterative adjustments will make your marketing efforts more effective over time. Want to reduce your CAC to half? get in touch Partnering with an X Marketing Agency A solid Twitter marketing strategy gives your business a competitive edge. However, maintaining consistent connections with your audience requires significant time and effort, especially on a real-time platform like X. Partnering with an experienced X marketing agency can be highly beneficial. They can help develop and execute a tailored, ROI-driven strategy. From creative campaigns and influencer collaborations to community management and comprehensive reporting, a professional team ensures your brand maximizes its presence on X. Twitter Marketing Strategy Examples To illustrate effective X marketing, here are some brands consistently excelling on the platform: Wendy's: With over 3.8 million followers, Wendy's X account is renowned for its humor, wit, and direct engagement with fans. Their posts exemplify how to create a fun, memorable brand personality. NASA: Boasting over 78 million followers, NASA’s content strategy balances educational posts, relatable humor, and interactive campaigns. For example, their "NASA Perseverance" hashtag allowed followers to send their names on the Mars rover mission. Starbucks: Starbucks frequently showcases visually appealing product shots, generating instant cravings for its beverages. With over 15 million followers, Starbucks demonstrates the power of letting your product take center stage. Studying these successful brands can inspire you to craft your X marketing strategy. With the tips and best practices outlined above, you’ll be well on your way to driving more sales and growth for your business. Conclusion Partnering with a specialized agency like Saffron Edge can catalyze your Twitter marketing success in B2B Marketing. With their expertise in crafting tailored strategies and leveraging Twitter's unique features, you can amplify your online visibility and drive tangible business outcomes. Embrace the opportunities Twitter offers, stay consistent, and watch your business thrive with Saffron Edge by your side. ...
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How to Automate Your Marketing with Chatbot Automation?
Using chatbots only resulted in 80% consumer satisfaction since most chatbots are programmed to deliver accurate results. Businesses face increasing customer demands for instant responses and round-the-clock availability in this fast-paced world. Chatbot automation has emerged as a pivotal solution, allowing businesses to efficiently handle customer queries, streamline operations, and drive growth. This comprehensive guide explores the essentials of chatbot automation, its benefits, types, implementation best practices, and future trends, including how chatbot marketing can drive growth and customer engagement. What is chatbot automation? At its core, chatbot automation involves deploying AI-driven bots to automate tasks traditionally handled by humans. These bots simulate human interaction, offering solutions ranging from customer service to lead generation. By automating routine inquiries and tasks, chatbots free up human agents to focus on complex issues, enhancing operational efficiency and customer satisfaction. Implementing a well-structured chatbot marketing strategy is crucial for achieving marketing goals, as it helps increase customer engagement, boost sales, and provide 24/7 support. Integrating this with comprehensive marketing automation services can enhance its effectiveness and efficiency. Types of chatbots 1. Rule-based Chatbots Rule-based chatbots operate on predefined rules set by humans. They excel in straightforward interactions, such as answering FAQs and scheduling appointments through chatbot conversations, but lack adaptability beyond programmed scenarios. 2. Smart Chatbots Smart chatbots leverage machine learning and AI to improve over time by learning from interactions. They offer more personalized responses and can handle more complex queries than their rule-based counterparts. Additionally, smart chatbots can gather customer feedback to improve their responses over time. 3. Hybrid Chatbots Hybrid chatbots combine elements of both rule-based and AI-driven bots. They offer flexibility and personalization while adhering to predefined rules, providing a balanced approach suitable for diverse business needs. Additionally, hybrid chatbots can be leveraged as part of a marketing automation strategy to deliver personalized experiences while maintaining structured and efficient interactions. How Does Chatbot Automation Work? Chatbots utilize AI and machine learning algorithms to understand user intent and deliver relevant responses. Natural Language Processing (NLP) enables bots to interpret and respond to human language naturally, thereby improving user interaction. Chatbots streamline data management and enhance operational efficiency by integrating with existing systems such as marketing automation tools, CRMs, and support tools. Additionally, chatbots for marketing utilize AI and machine learning to automate marketing interactions, promote products and services, and increase customer engagement and sales through conversational marketing. Key benefits of chatbot automation Enhanced Customer Support and Engagement Chatbots provide instant, 24/7 customer support. They efficiently resolve inquiries and reduce wait times, improving customer satisfaction. Chatbots enhance the customer journey by providing instant support, improving customer experience, and streamlining interactions. Increased Sales Chatbots engage potential customers and contribute to higher sales conversions and revenue growth by assisting in product recommendations, handling queries, and facilitating purchases. Operational Efficiency Automating routine tasks reduces operational costs, boosts productivity, and allows human agents to focus on strategic initiatives that drive business growth. Chatbots assist the sales team by handling routine tasks and freeing time for strategic initiatives. Personalized User Experience and Customer Feedback AI-powered chatbots learn from interactions, delivering personalized responses tailored to individual customer needs and enhancing overall user experience. A marketing chatbot can enhance this by providing personalized responses tailored to individual customer needs. Common use cases for chatbot automation Customer Support Chatbots handle customer inquiries, troubleshoot issues, and escalate complex queries to human agents when necessary, providing seamless customer support. Additionally, chatbots engage with website visitors to provide seamless customer support by offering instant responses and relevant updates. Sales Enablement with Marketing Chatbots They assist customers with product information, suggest upsells or cross-sells, and reduce cart abandonment through proactive engagement. Additionally, chatbots deliver marketing messages directly to users, encouraging sales and reducing cart abandonment. Lead Capture and Qualified Leads Chatbots collect customer data, engage in chatbot conversations to qualify leads based on predefined criteria, and route them to relevant sales teams for further nurturing. Helpdesk Support They provide initial IT support, resolve common technical issues, and give users access to knowledge-base resources for self-help. Chatbots also gather customer feedback to improve helpdesk support by addressing customer responses and providing personalized experiences. Social Media Monitoring Chatbots monitor brand mentions, engage with customers in real time, and manage brand reputation on social platforms, ensuring prompt responses and customer satisfaction. Chatbots on Facebook Messenger manage brand reputation and engage with customers in real time. Want to reduce your CAC to half? Book a strategy call Essential features of chatbots Omnichannel Support Chatbots integrate across multiple platforms (website, social media, messaging apps) to deliver consistent customer experiences. Choosing the right chatbot platform is crucial for ensuring seamless omnichannel support. Integration with Existing Systems They connect with CRMs, support ticketing systems, and other tools to streamline data management and ensure a cohesive customer interaction process. Integrating chatbots with these systems can significantly enhance the overall marketing strategy by automating interactions, personalizing experiences, and improving customer engagement. Sentiment Analysis Chatbots analyze user emotions through sentiment analysis, adjusting responses to maintain positive engagement. This helps enhance the customer journey by tailoring interactions based on user emotions, thereby improving the customer experience and streamlining the process of generating qualified leads and closing sales Machine Learning Capabilities Continuous learning enables chatbots to improve performance, refining responses based on user interactions and feedback. Machine learning capabilities also help generate qualified leads by refining chatbot responses to collect information better, personalize interactions, and guide visitors toward specific actions. Know the challenges for chatbot automation Despite their advantages, chatbots face challenges such as public perception, nuanced understanding of human language, and cybersecurity concerns. Implementing chatbots requires careful planning, user education, and ongoing optimization to maximize effectiveness and customer satisfaction. Natural Language Understanding Limitations: Despite advancements, chatbots often struggle with understanding complex, nuanced, or ambiguous language, which can lead to misinterpretations and less effective interactions. Integration Issues: Integrating chatbots with various systems, such as CRM platforms or other business tools, can be challenging. Ensuring smooth data flow and functionality across different platforms requires careful configuration and ongoing maintenance. User Experience Consistency: Maintaining a consistent and high-quality user experience can be difficult, especially if the chatbot's responses are not well-calibrated or issues are frequently encountered. Handling Unexpected Queries: Chatbots may struggle with unexpected or highly specific queries outside their predefined scripts or training data, leading to frustration or inadequate user support. Data Privacy and Security Concerns: Ensuring the security and privacy of user data handled by chatbots is crucial. Compliance with regulations and protecting sensitive information from breaches require robust security measures and continuous monitoring. Addressing the needs of potential customers is crucial to overcoming these challenges and ensuring successful chatbot implementation. Want to reduce your CAC to half? Book a strategy call Best practices for chatbot automation success 1. Understand Your Audience Tailor chatbot interactions based on customer preferences, demographics, and pain points to provide relevant and helpful responses. Gathering customer feedback helps in tailoring chatbot interactions based on customer preferences. 2. Develop Bot Personality Create a conversational tone and personality that aligns with your brand identity. This will make interactions more engaging and memorable for users. A well-developed bot personality can also deliver marketing messages more effectively, ensuring users stay informed and engaged with your brand. 3. Set Clear Objectives Define specific goals and Key Performance Indicators (KPIs) to measure chatbot performance and ensure alignment with overall business objectives. Setting clear objectives helps refine marketing strategies and measure chatbot performance effectively. 4. Test and Iterate Conduct thorough testing to refine chatbot responses, identify gaps, and optimize user experience before full deployment, ensuring smooth operation and user satisfaction. Examples of successful chatbot marketing automation workflow include automating customer service, improving the customer journey, aiding the sales team, providing real-time support, encouraging sales, facilitating appointment bookings, promoting products and services, and sharing company news and updates. Future trends in chatbot automation As technology continues to advance, several key trends are shaping the future of chatbot automation: Advanced Natural Language Understanding (NLU): Future chatbots will leverage sophisticated NLU to understand and interpret nuanced human language better, allowing for more accurate and context-aware interactions. This advancement will enhance their ability to handle complex queries and deliver more personalized responses, integrating seamlessly with email marketing automation to provide a cohesive communication strategy. Seamless Integration with Omnichannel Platforms: Chatbots will increasingly integrate with various communication channels, including social media, messaging apps, and email. This omnichannel approach will ensure a consistent and cohesive customer experience across different platforms, facilitating effective email marketing automation and seamless CRM and marketing automation integration. Enhanced Personalization through AI and Machine Learning:AI and machine learning will enable chatbots to provide highly personalized interactions by analyzing user behavior, preferences, and historical data. This will allow tailored recommendations, proactive support, and more relevant engagement strategies, integrating smoothly with email marketing automation to create a unified customer journey. Chatbot marketing will drive customer engagement and business growth by streamlining customer care, boosting sales, and providing personalized interactions. How Saffron Edge can help? At Saffron Edge, we specialize in developing and implementing advanced chatbot automation solutions tailored to your business needs. Whether you want to enhance customer support, streamline sales processes, or improve operational efficiency, our expertise in AI, machine learning, and omnichannel integration ensures seamless deployment and measurable results. We also specialize in developing marketing chatbots to enhance customer engagement and sales. Contact us today to learn how Saffron Edge can modernize your customer relationships and marketing efficiency approach. ...
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The Bot Plan: Your Guide To Making Conversations Convert
2000 was the year of Search Engine Optimization, 2010 was the year of Social Media and it seems like 2018 is going to be the year of chatbots. In one of our previous blogs, we talked about how chatbots have failed miserably in their endeavor of sparking meaningful conversations with users. But the tables have completely turned now! The recent developments in the field of AI and chatbots have made huge leaps from the start of this year and haven’t looked back ever since. Developers have now found a sweet spot to make chatbots work like they are supposed to and brands are jumping on this bandwagon again in heaps And modern chatbots are surprisingly easy to set-up and install. You can easily set-up one on your website, messaging platforms or social media accounts as there are now quick integrations available to use your chatbot on the platform you like. But the best part is that most of them don’t require any coding knowledge at all From a marketing perspective, chatbots have always been great at driving engagement. Combined with the recent advances in AI, NLU (natural language understanding) and machine learning, they really have become a force to be reckoned with. So if you are looking to hire a chatbot for marketing your own brand, there is no better time than now! Here are a few ways you can make use of AI-powered chatbots to provide an amazing user experience and better market yourself to your users - 1. Exceptional Customer Support Starting with the obvious, It’s a no-brainer that a chatbot can easily be your next best customer support executive that’s up and working 24*7. Providing quick replies has always been a hurdle for brands trying to provide excellent customer support and with chatbots, it becomes fairly easy. Whether your customers are seeking for help on your website or one of your social media accounts (most probably Facebook), employing a chatbot on your preferred platform will help reduce friction and boost your overall customer experience marginally. While this is the most basic use-case of a Chatbot and the sole reason for which they were used for initially, modern Chatbots can do a lot more. 2. Interact with website visitors When users visit your website, most probably they’d want to look at your products, they even can have some burning questions about the products and services you provide and would love some quick answers. According to a study, If you are not able to answer quickly, they may never return to your website again. In situations like these, a chatbot can really be your knight in shining armor. There are chatbots dedicated to providing this functionality on a website through live-chat. Give it a nice profile pic, a conversational tone, and a swanky name, and your users won’t even know if they are talking to a bot or a real person. Or you can keep it simple and straightforward like Levi’s. Levi’s Indigo helps its website visitors find their suitable products (which we’ll talk about in a while), get help and read blog articles, all accessible through the chatbot. Users really don’t care about it as long as their problems are being taken care of. Also, 48% of users prefer choosing live-chat as a medium to interact with a brand rather than emails, according to a study. 3. Qualify the best leads I like how Drift has explained it nicely on their homepage how their chatbot (or leadbot) can really transform your sales funnel for good. They even gave this simplified process a name - ‘Conversational Marketing’ Also, did I mention Drift is the only company that managed to bring the limelight back on chatbots with their newly named concept? So, being experts in ‘Conversational Marketing’, you’d think they’d know a thing or two about how to convert leads, right? I thought the same and tried out their Driftbot for a while and every time I visited their website, the Driftbot always had something new to say to me to make me convert. And this…. Which you can do on your site as well, your creativity is your limit when it comes to converting leads through conversational marketing. But one thing is for sure, chatbots indeed cut a lot of time out of your customer journey, which is always a good thing, for both your business and your customers. Conversational Marketing lets your sales team focus on the best leads filtered by your chatbots in, as drift mentioned, minutes. Some people have said that lead qualifying chatbots have shortened their lead qualifying process by 18 days! And when integrated with Salesforce and other tools intended for your sales team, it can really streamline your sales processes. 4. Sell in a conversational way If you are a B2C brand, selling your products in a casual manner becomes easy with a chatbot as everything is done with conversations and not hard selling. And customers will be prompted to buy as well, as they’ll be shown personalized items based on their own choices. H&M has their own bot to sell their products on the platform Kik. If you had typed ‘Shop this’ instead, then the chatbot would redirect you directly to their site to make the final purchase. See how simple the process becomes for users! Or see how Macy’s chatbot on Facebook does it. 5. Studded with Analytics Usually, chatbots come with analytics, if not, there are bots that can provide this functionality to a bot. Anyways, the thing to focus here is that bot analytics can come in handy if you ever choose to employ a bot for your brand. With the help of analytics, you can easily monitor all the chats your bot has had with users, see the most searched for products, track conversions, return visits & more. But most importantly, analytics can be used to see if the conversational tone that you’ve set for your bot is going well with your user base or not. And if your bot is not making many conversions, you can easily change the tone of your bot to get the best out of your bot’s marketing efforts. Modern chatbots have come a long way from just being your customer support executives. Today, they can proudly be your brand’s voice, the first point of contact and sales executives. While I have tried to list some cases where you can use a chatbot to enhance your brand’s user experience, you can use them in a lot more creative ways, totally depends on what you want to do with your chatbot. ...
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