The Concept Of Virality And How It Is Crucial For Your Inbound Marketing Campaign
Jun 27, 2016
10 min read
Internet today is filled with so much of information and sometimes trashy information that it becomes hard for information seekers to get the best results. Viral marketing is any marketing technique that induces the websites or users to pass on the marketing message to other websites or users, creating an exponential growth in the message’s visibility and effect. As social sharing has accelerated at an exponential growth over the last few years, so too has some of the websites and enterprises that have learned to leverage the full scope of social. One of the noteworthy example of such sites is BuzzFeed that has tripled its monthly visitor count over the last two years, from 4.3 million to 19.3 million. Clearly, BuzzFeed has tapped into something important to the domain of marketing that’s fuelling its massive growth. This method is known as Viral marketing, and you can replicate this method too for your business.
Reasons Behind BuzzFeed’s Marketing Success
1. Audiences Most Crucial to Business Are “Bored”
The target audience that is most crucial to their business are “bored at work”, those who have jobs and have ample of time to browse the internet without supervision. Such audiences are typically looking for content that:
- Will alleviate boredom
- Will connect with their current frustrations in life.
Another kind of audience that emerged were the consumers who use content on their mobile phones while waiting. It was found that it was this audience that was the principal driver of social sharing.
2. Certain Content Types Defined in Viral Marketing
Though these categories may not be the same for your business, BuzzFeed identified some of the content categories that were an immense success for it. These include:
- LOL: Humorous content
- Win: Content that the audience finds to be very useful, ingenious or admirable
- OMG: Content that shocks the audience
- Cute: Self-explanatory, generally animal-based content.
- Trashy: Content that makes people feel better by mocking the failures of others, especially the famous.
- Fail: Content that points out the failings of the society or individual, let’s the audience vent their frustrations.
- WTF: Bizarre or strange content that triggers the curiosity in the audience.
These are some of the examples of content types that you can use for brainstorming your content. The most important question that you need to ask yourself is “ how will this content make the readers react?”
3. Self-Identification is Important For People
It might seem logical to many business owners, that making content targeted broadly at their audience will work, but this might not be always the case. Targeting a specific audience can sometimes be extremely successful. For example, BuzzFeed utilized such an article by aiming: “ 21 problems All Sarcastic People Understand”, which has reached 5.5 million views since May 12, 2014. This type of post particularly attracts people who believe they have a certain characteristic, experience or opinion-- in context of this article people related themselves as being sarcastic. Such posts generate interest from a lot of like-minded people, who then share it with more like-minded people, which leads to exponential growth in pageviews.
4. Social Activism Can be a Key Driver Too
It is not always the cat videos or funny things that can go viral, it turns out people also has an emotional connect towards the society. People also share content they are passionate about and want to spread ideas and their own views about it. Because they have an emotional response after reading or viewing the content, they want to share this information as well as show others that they care about the real issues and follow the news stories of the day.
5. Being Human!
While juggling for so many strategies and objectives when creating content, you must not forget the most important criteria to include: making your content human. By this we mean, you must focus on the human aspect of stories-- forgetting this can make your content look robotic. While creating content, ask yourself this: “why would people want to read this?” Or even better “why would you want to read this?” Some of the examples cited from Upworthy are:
- Mind blowing stories based on science fact
- Stories featuring true human moments
- Stories depicting the win of good over evil
Unleashing DTC growth potential with Saffron Edge
The best marketing doesn’t feel like marketing and in the words of Brian Halligan, “It’s not what you sell that matters as much as how you sell it“. The marketers today are putting in effort to engage with the audience of the brand and what matters is whether they are getting a good return and are able to engage with the audience. This all depends on the message that is being conveyed from the campaign. The average active Internet user is shown 1,707 banner ads in a month. Google, Amazon and Facebook account for 64% of all US digital spending. Source: Insider Intelligence This year, the global digital ad spend is projected to be $626 billion. It is expected to reach $835 billion, wherein, Saffron Edge is busy etching its way towards all the DTC brands. We are a leading digital marketing agency catering to the DTC industry, but not limited to, that strives for a higher reach and visibility for your brand in this tough and fast moving industry. A digital landscape where it becomes difficult to stand out from the rest of the cluttered market, your brand needs to have that zing in it. And Saffron Edge is here to get you to that level. A little about Saffron Edge With our comprehensive suite of digital marketing services, Saffron Edge is the go-to agency for high-growth companies looking to create multiple revenue streams for their Ecommerce or DTC brands. We specialize in delivering solutions that drive revenue and promote brand retention. With the expertise in performance marketing, we redefine and accelerate your brand’s growth and customer experience by crafting digital strategies that not only convert your leads but also build a stronger and stabler digital presence for your brand in this fast paced D2C landscape. Saffron Edge, based out of Totowa, NJ, has been in the industry for 15 years now and has successfully served startups, SMBs, entrepreneurs, corporations, and also the Fortune 500 companies. The company is the multi-domain expert in the categories like DTC, HVAC, and Legal with 1,500 clients across the globe. It happily enjoys a 99% customer satisfaction rate, of which 75% is their retainer business. Why Saffron Edge? Saffron Edge with a dedicated customer success team provides tailored solutions focused on maximizing your brand's revenue and retention. Our team's approach prioritizes adherence to industry-standard operating procedures (SOPs) to ensure consistent delivery of results that can transform your brand's digital presence from nonexistent to achieving a 100% increase in revenue and visibility among your target audience. We understand the challenges faced by DTC brands today, such as being unsure about your target audience. And how to use audience segmentation to the benefit of your brand.That's why we conduct thorough market research and analyze the digital behavior of potential customers to craft digital strategies for your DTC and e-commerce platforms that target your desired audience personas. Our marketing playbook has proven strategies which have helped brands to widen their niche and increased the scope of their digital campaigns. Our Services We don’t want your focus to be on the services we offer but on the metrics that are crucial for understanding the health and performance of your brand. We advise marketers to assess key indicators such as quality impressions, CTR, Customer Lifetime Value, Cost per acquisition, and Customer Retention Rate to know how your brand is performing. If you're unsure about these metrics, we recommend that you consider our services. Our team specializes in enhancing organic rankings, driving up organic traffic, managing paid marketing campaigns on Google and social media platforms, managing marketplaces and ads, and providing headless CMS solutions for a seamless UX-UI experience for your customers and developers. “Saffron Edge helped me assess the true value of my business website. After working with them, I could understand how an insightful keyword and content strategy could lead my make-up business to explore its potential” says Isabel Madison, Founder, Nude Envie, a US makeup brand. A 100% revenue growth in 8 months justifies what Isabel is saying here. Saffron Edge is determined to bring a data driven change in the DTC landscape for the brands to leverage data and technology to deliver success in their marketing campaigns. With a comprehensive suite of services, including SEO, PPC advertising, social media marketing, content marketing, Email marketing, Marketplace management, Social media Marketing, the agency helps DTC brands achieve their marketing objectives and stand out in a crowded digital marketplace. If you're a DTC brand looking to take your marketing efforts to the next level, we encourage you to partner with Saffron Edge Digital and experience the benefits for yourself. Contact us today to learn more and take the first step towards achieving your marketing goals. The company ranks as the top digital marketing company in New Jersey in the GoodFirms ranking list and is sure to spread its operations worldwide. ...
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How to Turn Your Small DTC Business into a Global Brand?
Source: Pexels It's thrilling to launch a new company, but when the first burst of enthusiasm wears off, it can be difficult to discern a clear plan or road forward. Building a name from scratch might take a long time, perhaps even a decade or more, but how long it really takes depends on how well you can picture the end result. Since DTC (Direct-to-Customer) companies are usually small and have limited resources at the outset, they need to have a crystal clear long-term goal. A brand strategy may be developed in potentially countless ways; after all, even a broken clock is correct twice a day. We may all take our time and do as much or as little as we choose of the trial-and-error process until we find the solution that works for us. Taking your business abroad was a huge undertaking ten years ago, and it won't become any simpler in 2022 or the coming time. The rapid evolution of the online retail sector means that penetrating a new market today necessitates careful planning. Consider this: did you know that 67% of customers think they have more expectations than ever before, while 51% say most firms fail to deliver on those expectations. About 55% of consumers prefer shopping on websites that utilize their native language, and 56% of consumers say that being able to get information about products and services in their home language was more significant than pricing. Seventy percent of buyers said that a company's delivery choices influenced their decision to buy from that company. What exactly is DTC? Selling to end users without going through traditional retail channels is called "direct to consumer" (DTC). It's a method of doing business that avoids the headaches of conventional distribution channels. Companies no longer simply make their wares and hand them off to a distribution system. They bypass intermediaries and sell their items directly to the customers. Due to the proliferation and effectiveness of e-commerce platforms, direct-to-consumer companies are becoming increasingly competitive. The consumer products industry has been revolutionized by online retailers and the technology that powers them. Companies that make things no longer have to rely on middlemen like wholesalers and distributors to sell their wares. Alternative routes to the consumer exist. Online stores make it easier to begin selling directly to consumers. How to turn your small DTC brand into a global business? Obviously, you now need to expand your brand's marketing to other geographic areas. Here are eight methods to assist you on your journey. Create a solid plan for using social media. A increasing number of people are using social media every day, making it a great platform for promoting your brand. Sites like Facebook and Twitter already have sizable worldwide user bases, and niche social networks are available to target certain areas of the world. By their very nature, social media and digital marketing are fantastic resources for promoting your business on a worldwide scale. You should make sure your website is in top shape. Customers will leave your website for a competitor's if it has broken links, ambiguous wording, or is difficult to use. Since 75% of multilingual consumers prefer to shop from websites in their native language, it's important to provide your website in many languages so visitors feel at ease. Establish solid rapport with your clientele. Customer Loyalty is crucial for your brand to succeed. If your clients have faith in you, they are more inclined to share your product reviews with others and spread the word about your business. To demonstrate you ‘care’ in today's global marketplace, it's important to learn about and respect local traditions and beliefs. Try seeking help from marketers to know your customer patterns/ behaviour. Invest in thorough study on each country to which you plan to export goods or services. It's possible, for instance, that shipping regulations vary from one jurisdiction to the next. Yet, you may find that their customer markets and buying patterns are radically different from your own. Create a plan for expanding your business overseas. Because of the various differences across nations' marketing practices, such as tax and other regulatory requirements, it is sometimes beneficial to work with a local agency or establish a local partner. Furthermore, even if you have never considered international marketing, building your company with the notion of potential foreign markets might aid you when you begin selling your items to a worldwide audience. In order to facilitate day-to-day operations, you may decide to establish a foreign base as your business expands. Consequently, you can't just ship goods overseas; you need to staff up and even negotiate lease arrangements, and language barriers could be a major stumbling block to your success. You may lessen the likelihood of misunderstandings by employing the services of a worldwide interpretation agency. To further develop your brand, keep at it. Utilize your time by creating brand-new concepts or bettering the quality of existing products and services. Therefore, you may avoid having your brand come off as antiquated and instead always look modern and on-trend. Keep a firm grasp on your financial situation by diligently managing your money. This lessens the likelihood of your experiencing financial hardship. You shouldn't be reluctant to seek more funding from investors. Benefits Challenges of DTC DTC is gaining more popularity as you read this. The competition is fierce and brands have to actively adapt to market trends and strategies to conquer this realm. Let's have a look at the main pros and cons of a DTC approach. Using them can help you decide if going directly to consumers is a worthwhile strategy. Benefits You Can Get Your Customer Information Back Sure, you've heard of the Neolithic, Bronze, and Iron Ages. Named for the dominant technology of the time, these eras are often used to categorize historical epochs. For the same reason, we should probably just call this era the Information Age. The adage, "knowledge is power," has never been more appropriate. More information than ever is being produced nowadays by both people and businesses. Its collection and utilization are critical to the performance of several corporate procedures. Wholesale business models for brands result in the elimination of a valuable informational resource. Their data from customers is not easily accessible. The retailers are the ones who find out all the juicy details about the customers. The DTC model allows companies to reclaim their client information. Information previously unavailable includes consumer demand, online shopping patterns, demographics, and more. Consequently, there are fresh opportunities for data analysis and BI. Data about consumers may be used to improve advertising, sales, and other aspects of a company's operations. Increased Agency in Managing the Customer Experience We have discussed the significance of the customer's experience. There is no way for producers and buyers to communicate directly through conventional distribution channels. That means you, the maker, have zero say in how your product is received by the end user. With DTC transactions, however, it is no longer the case. Your brand's influence now extends to every point of contact a client has with it. You make your goods in the same way you always have. You are now responsible for promoting the company's name, distributing advertisements for its goods, closing transactions, and attending to customer service issues. You have the ability to keep consistent quality throughout the duration of a customer's experience with your company. Integrating Customer Feedback to Improve Services Another benefit of being in complete charge of the customer's journey is that you can better tailor your offerings to their needs. What this implies is that you may strengthen your connections with customers. Any customer's experience at a store is shaped largely by their interactions with the vendor. Customers are likely to keep in mind the helpfulness of the staff they interacted with when shopping either in-store or online. If they find the product to be of great quality, they may have a favorable impression of the company that made it. But that is, at best, secondary. Every encounter a customer has with a business includes a direct-to-consumer brand. One way to establish trusting connections with customers is to provide service that exceeds their expectations. That's the secret to a high client lifetime value and repeat business (CLV). This is why many direct-to-consumer firms prioritize customer engagement and community-building. Development of Emerging Markets and Merchandises Every new product launch begins with extensive study. No business would risk its reputation by releasing a new product without first gauging customer interest. Under the DTC framework, companies and consumers can have an open channel of contact. So, it's usually far less difficult to investigate potential new purchases. To save money on market research, companies may simply communicate with their target demographic. We know from experience that Me Undies includes this sort of community engagement in their monthly subscription fees. Critical information about how people feel about new items may be gleaned in a shorter amount of time. Adaptability and quickness Change is constant in the business world. Often, significant shifts occur in what seems like a nanosecond. Consider the 2020 Coronavirus pandemic as an illustration. It just took a few short weeks to completely flip the world on its head. The economic fallout from such an unexpected occurrence is far-reaching. All sorts of brands need to act as swiftly and efficiently as feasible. Better flexibility in action is achievable with a DTC model. The channel of dissemination is simpler. Everything depends on you, so be sure you're ready to take command. To put it another way, you aren't dependent on any intermediaries. That facilitates instantaneous change and adaptation. Challenges Customers with High Expectations Thanks to greater control over brand messaging and consumer involvement, nearly all firms are waking up to the rising challenges of satisfying customers. This shows that customer expectations are rising quickly! What was once thought to have a "wow factor" has now become the standard. It's not always terrible for your brand when people have such high expectations of your company, but it can put a lot of pressure on you. How can you customise the interactions your clients have with your brand at every stage of the customer journey? The Processes That Occur Past the Purchase Internet shopping is more complex than it seems at first glance. Manufactures should keep it in mind before making the switch to DTC. Consider the countless actions that can be taken "after the buy" button has been clicked. These actions are crucial, yet they take place after the customer has made a purchase. Traditional and direct-to-consumer (DTC) e-commerce websites equally sometimes fail to provide them with adequate attention. Critical actions that go beyond the "purchase" button are abundant. Order processing, transport, and accounting are three of the most important. And such procedures need the help of others. Inventory management, storage, and logistics are all a part of these support functions. For those unfamiliar with the DTC world, it might be difficult to understand the significance of these factors and find success in them. Getting Results From Effective Content Marketing Your digital strategy's cornerstone is content marketing. Doing it DIY can be difficult. You should do the following if you want to invest in content marketing: Find excellent writers who can create copy that resonates with your audience and influences them to make a purchase. Create quality content on an ongoing basis. This can take a lot of time and money, even if you don't have a comprehensive editorial calendar planned out for months or years in the future. Determine the effectiveness of various content types at generating sales, and then, based on their performance, decide how much to invest in each category (or lack thereof). Relationships with Retailers: A Breakdown One of DTC's main advantages might also be one of its biggest problems. This means fewer middlemen, including wholesalers, distributors, and retailers, are needed to complete the sale. When you bypass middlemen and go straight to your customers, you reduce your reliance on them. It's not likely that you'll want to completely separate from them, though. Keeping your business connections from falling apart is the problem. Maintaining amicable, win-win connections with retailers is essential. When trying to market to their ideal customer, that's not easy to do. When choosing if DTC is right for you, your ability to complete the process is crucial. Conclusion Direct-to-consumer (DTC) marketing is a vital strategy for every modern eComm business. In response to consumer desire for seamless interactions, this concept has become increasingly prevalent. Meanwhile, the expansion of e-commerce has facilitated direct sales to consumers for a wider variety of businesses. Direct-to-consumer sales channel strategies are more complex than they appear at first glance. It's an idea that might revolutionize the retail industry as we know it. Before deciding if Direct-to-Consumer (DTC) marketing is good for your company, you need to learn all you can about it. We hope you've found what you were looking for in this detailed manual. ...
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SaaS SEO strategy to Drive More MQLs
To drive more sales-qualified leads (SQLs), it is pivotal to understand the essence of SaaS SEO Strategies. What is SEO for SaaS, and why is it essential to utilize SaaS SEO platforms? What does your audience want? How do search engines work, and how does a SaaS marketing agency help you improve your SEO strategies? Additionally, monitoring Key Performance Indicators (KPIs) across the growth cycle is essential for gaining insights into your business's market position. As you deploy a saas marketing seo strategy on your website, you can anticipate a rise in organic traffic, resulting in increased revenue, favorable reviews, an expanded customer base, and enhanced industry authority. These factors are the signs of successful SaaS marketing in a startup. This blog explores the importance of SaaS SEO and its critical components to help you improve your strategy as per the SaaS marketing trends and drive more SQLs. What is SEO for SaaS? SaaS SEO is optimizing SEO per SaaS businesses' unique requirements and challenges. Let’s break it down for you: Search Engine Optimization(SEO): Optimizing a website's content to increase relevancy and improve its visibility and ranking on search engine result pages (SERPs). Software as a Service(SaaS): SaaS is a business model that focuses on selling software products online to customers on a subscription basis. As it is based digitally, SaaS platforms use SEO to improve online visibility and for business success. Importance of SEO for SaaS Companies SEO is pivotal for SaaS companies, providing a cost-effective means to draw in potential customers within the growing digital realm consistently. Given that a significant portion of B2B buyers engage in online research before finalizing purchasing decisions, a robust online presence becomes essential to being discovered during this pivotal research phase. Furthermore, SEO facilitates the generation of high-quality organic traffic for SaaS websites, enhancing lead generation, increasing conversion rates, and ultimately contributing to revenue growth. SaaS businesses prioritizing optimizing their online visibility and forging collaborations abiding the saas marketing funnel with our expert saas marketing mix is instrumental. These agencies play a key role in implementing highly effective SEO strategies, including enterprise SEO SaaS, that align with industry best practices and cater to the digital marketplace's specific and dynamic needs. Why does your SaaS business need an SEO Strategy? The SaaS industry comes with challenges and opportunities, requiring a unique approach to SEO. Here are five reasons why you need to customize your SEO strategy for the SaaS business model: Digital Service Delivery: SaaS relies on subscriptions, making customer retention as necessary as acquisition. SEO should focus on creating content that engages existing customers and allows them to stick around. Global Competition:Unlike local businesses, SaaS companies compete globally. Your SEO strategy should be global, considering different languages, cultures, and search habits, and not just optimizing for Google. Industry Changes:The SaaS industry evolves fast. Your SEO strategy must be adaptable, keeping up with industry trends, frequent algorithm updates, and changing customer preferences. Targeting Decision-Makers:SaaS decisions often involve teams or organizations. Tailor your SEO to target keywords, content, and messages that resonate with these decision-makers, ensuring high visibility for the terms they're likely to search for. Diverse Customer Profiles:Depending on your SaaS product, you might target individual consumers (B2C), other businesses (B2B), or a mix (B2B2C). Your SEO strategy should speak to each group with relevant keywords, content, and engagement tactics. Critical Components of a SaaS SEO Strategy SaaS Keyword Research Keyword research for SaaS is fundamental in developing an effective SEO strategy for your software services, especially when targeting small businesses. SaaS keyword research involves identifying the phrases and terms your target audience commonly uses when searching for similar products, such as SaaS for small businesses. By gaining insight into your potential customers' language, you can optimize your website content to align with their search queries, improving your visibility on search engine results pages (SERPs). For SaaS websites, the focus often revolves around incorporating the product or service name and addressing queries related to the software's problem-solving capabilities or distinctive features. Utilizing various SEO tools is key to discovering high-volume, low-competition keywords likely to attract qualified traffic to your site. Additionally, understanding search intent is essential, considering what users are searching for and the reasons behind their searches. It is also essential to understand the significant role of competitor keyword research, which involves analyzing the keywords your competitors rank for. By doing so, you can formulate a strategy to compete for those exact keywords, pinpointing content gaps that can be filled with high-quality, keyword-optimized material. SaaS Technical SEO Thoroughly exploring relevant keywords helps your SaaS platform customize the SEO approach. Yet, the SaaS Technical SEO is crucial for success in the SaaS industry. This provides enhanced visibility and superior rankings across search engine results pages. To truly understand its significance, you need to learn the concept of "crawlability," denoting how efficiently search engine bots navigate and access your website. Technical SEO strategies are instrumental in ensuring these bots' seamless access, efficient crawling, and thorough indexing of your website. This, in turn, maximizes its exposure to potential customers. Key focal points include optimizing site structure, refining loading speed, ensuring mobile responsiveness, and implementing XML sitemaps. An organized site structure and complete XML sitemaps streamline bots' understanding of your site, while rapid loading times and mobile optimization contribute to a positive user experience. SaaS (Software as a Service) world products can be complex, and incorporating structured data becomes necessary in your technical SaaS marketing SEO strategy. Structured data, or schema markup, furnishes search engines with nuanced insights into your site and its content, facilitating a deeper understanding of your page's purpose. This not only results in more informative search listings but also holds the potential to improve your click-through rate, driving a surge in traffic to your site. SaaS Content Marketing Strategy A SaaS content marketing strategy involves steering away from the intricacies of technical SEO and focusing more on user-centric aspects. Success in this domain hinges on deeply understanding your audience's needs, search behavior, and a meticulously researched set of keywords. Commercial Pages Essential information about your services, such as features, solutions, integrations, industries, and product pages, is included on commercial pages. These pages' content should align with your keyword research strategy; audience intent is pivotal. Whether optimizing existing pages with targeted keywords or identifying opportunities for new pages, this approach contributes to an SEO strategy tailored for a SaaS platform. In particular, optimizing SaaS pricing pages is crucial for providing transparency and clarity to potential customers. Clear and well-structured pricing information can significantly impact the decision-making process for businesses evaluating your SaaS offerings. Understanding the importance of SaaS pricing page in the overall user experience and conversion funnel is key to building trust and driving customer engagement. Educational Pages Diversifying into educational content, such as blog posts, guides, and case studies, showcases your expertise and delves into topics relevant to your audience. These materials are crucial in expanding visibility and authority in the SaaS industry. Keyword research continues to be a guiding light that shapes your content calendar. This enables the prioritization and creation of content that zeroes in on the most impactful keywords. Consistently producing high-quality, targeted blog content addresses your audience's queries and sends positive signals to search engines regarding your website's relevance and authority. The fresh, keyword-targeted SaaS content Strategy significantly amplifies your SaaS SEO efforts, driving more organic traffic and maintaining an engaging online presence. SaaS Link Building Building links is like making friends online for SaaS companies; showing up on Google and gaining trust is crucial. Imagine getting a thumbs-up from an excellent website; that's what a backlink is. The more credible websites link to yours, the more Google thinks your content is incredible. To get these thumbs-ups, SaaS companies need a strategic plan, particularly when focusing on B2B abm. Create content people want to share or write posts for famous websites. It's like making friends with popular folks on the internet. Every link you get makes Google see your website as a helpful and trustworthy source. Good links help you get noticed, attract visitors, and make people believe in your SaaS solutions. As of now, we are aware of the four key components of SaaS SEO strategy. These pillars help your SaaS company to outrank other companies in search engine result pages (SERP), driving more traffic and converting potential leads into successful paying customers. In the following sections, we will discuss each component individually in a detailed structure and provide tips to improve your SaaS Strategy. How can SaaS keyword research be Conducted? Keyword research helps you identify potential customers' terms and phrases when seeking SaaS solutions. Below is the step-by-step approach on how to do keyword research for your SaaS platform: Know Your Audience Understanding your audience is crucial before you search for the right keyword for your SaaS SEO strategy. What problems does the customer face? What type of SaaS Solution are they seeking? What kind of language do customers use while searching? These insights help you find keywords your potential customer might use in their search queries. Generate Idea Through Brainstorming Generate a pool of potential keywords by analyzing your target audience data and conducting a team-based brainstorming session. Considering that your audience may employ diverse search terms, leveraging varied perspectives can prove highly valuable. Dedicate an hour or two to the initial phase, brainstorming keywords for both your commercial and educational pages. Commercial keywords should revolve around product types, solutions, features, industries, clients, and integrations. Simultaneously, educational keywords should align with customer inquiries and offer general information about your product. Identify the Search Intent Search intent refers to the fundamental motivation or objective behind a user's search query on search engines. It embodies the user's purpose, whether purchasing, locating a specific website, finding answers to a question, or simply exploring a particular topic. A profound understanding of search intent enables businesses to tailor their content to resonate with what users are searching for, enhancing the chances of attracting the right audience to their website. Once the list of suitable keywords is compiled, examining the leading search results for each keyword becomes crucial. This analysis provides insights into the favored content format, and the specific type of information users seek, whether in the form of blog articles, product details, competitor SaaS sites, etc. Consequently, keywords can be categorized based on navigational, informational, commercial, and transactional intent. Conduct a Competitive Analysis Performing a thorough competitive analysis is essential after identifying potential keywords and understanding search intent. Distinguish between direct and indirect competitors within the industry. Evaluate their SEO tactics, focusing on website optimization, compelling meta descriptions, and site hierarchy. Utilize tools like Ahrefs to identify competitors' top-performing keywords, positions, and search volumes. Examine their content strategy, considering content type, frequency, and preferred formats. Identify gaps in their approach, such as overlooked keywords or neglected content formats, to capitalize on these opportunities. While manual research offers insights, tools like Ahrefs provide efficient and detailed data, enhancing the overall effectiveness of your SEO strategy. Research Keyword Data Now that you have compiled an extensive list of keywords with a solid understanding of their intent and relevance. Various tools can help identify relevant keywords, and the following free options are a good starting point: Google Keyword Planner Google Trends Bing Webmaster Tools Keyword Research Ahrefs Keyword Generator AlsoAsked For more advanced insights, consider using paid tools like SEMrush or Ahrefs, which provide in-detailed keyword data, including monthly search volume and keyword difficulty.Essential data points to include in your analysis, along with the tools for sourcing this information, are: Search Volume The frequency of a keyword being searched in a search engine within a specific timeframe is typically presented as a monthly average. Keyword Difficulty An estimate of the challenge involved outranking existing websites on the SERP for a particular keyword, typically ranging from 0 to 100. Ranking The current position of your website or webpage in the search engine results page for a specific keyword indicates the relevance of your site to that keyword. Ranking URL The specific webpage displayed in the search engine results page for a given keyword may not always align with the intended page for that keyword. Rich Snippet Results Enhanced search results extracted from your webpage by Google, offering quick answers to user queries directly on the search page. While this may strengthen authority, it could reduce traffic as users may not need to click through. Keyword data provides valuable insights into the behaviors and preferences of your target audience, allowing the creation of a more personalized and targeted SaaS SEO strategy Implement the Findings After meticulously researching and compiling a list of pertinent keywords and understanding their significance, the final step is easily integrating these findings into your content strategy. This involves a strategic approach to ensure natural incorporation into your website.Here is a practical guide on how to achieve this: Optimizing Existing Content To maximize the impact, strategically weave them into crucial areas of your website. This includes page titles, meta descriptions, headers (H1, H2, and H3), and including the body of your content. Don't overlook the importance of incorporating keywords into your page URLs. Maintain a delicate balance to avoid disrupting the user experience or compromising content readability. Creating New Content Use your refined list of keywords as a roadmap for generating fresh, relevant content. Consider developing blog posts, white papers, or creating videos around these target keywords. Monitor and adjust After implementing chosen keywords, monitor their performance using reliable SEO tools, observing shifts in rankings, organic traffic, and conversions. If a keyword falls short, adjust your strategy agilely, recognizing that SEO is a continuous, long-term commitment requiring refinement. Utilize tools for rank tracking and Google Analytics to assess audience engagement and establish conversion tracking. Make necessary adjustments, refine content, experiment with different keywords, and stay current on SEO trends for ongoing optimization. This allows for adaptability in response to evolving results and changes in the search landscape. How To Conduct a SaaS Website Audit? Crawl Your Website Efficient execution of technical SEO is greatly facilitated by leveraging specialized tools to assess and optimize a SaaS website. Through years of experience, we have identified vital instruments that effectively simulate search engine interactions, aiding in detecting and resolving performance issues. Firstly, it is essential to establish and configure the Google Search Console. This complimentary tool from Google is a critical resource, enabling website owners to oversee and manage their site's visibility in Google search results. With functionalities such as sitemap submission, identification of crawl issues, and notifications regarding security or manual actions, Google Search Console plays a pivotal role in enhancing technical SEO. To ensure optimal utilization, it is imperative to correctly verify the suitable version of your site (www or non-www), and for HTTPS-enabled sites, the verification process should be appropriately conducted. Following the Google Search Console setup, consider employing one or more of the following tools for a comprehensive site crawl: Screaming Frog Lumar.io (Formerly DeepCrawl) Ahrefs These tools efficiently replicate search engine behavior and assist in pinpointing potential issues affecting your website's performance. Subsequently, addressing high-priority issues identified during the crawling process is crucial. This involves a systematic approach to resolve and optimize the technical aspects influencing the website's search engine performance. Subsequently, addressing high-priority issues identified during the crawling process is crucial. This involves a systematic approach to resolve and optimize the technical aspects influencing the website's search engine performance. Resolve Technical Issues Here’s a priority list of technical issues to tackle, along with practical solutions: 404 Errors (Page Not Found): Promptly address broken pages to enhance user experience. If feasible, fix the page or use a 301 redirect to guide visitors to a relevant page. Slow Page Load Time: Page loading times exceeding 2 seconds can affect rankings and conversions. Use Google PageSpeed Insights to identify and fix speed issues for improved overall site performance. Lack of Responsiveness: Your website must display well on all devices. A responsive design should be compatible with all devices to provide a positive user experience and align with Google's mobile-friendly guidelines. Duplicate Content: Resolve confusion in Google's indexing by implementing rel=canonical link tags. Specify the preferred page version to avoid deprioritizing both versions. Thin Content: Enhance pages with minimal content by adding relevant information. Alternatively, consider consolidating such pages with others to create more comprehensive and valuable resources. JavaScript Blocking Navigation: Ensure navigability with JavaScript disabled. Adjust your site so links render in HTML or a navigable format, even when JavaScript is turned off. Absence of Sitemap.xml File: Improve Google's understanding of your site by providing a sitemap.xml file. This file outlines URLs, their significance, and update frequency, facilitating comprehensive indexing. Missing Robots.txt File: Safeguard Google's crawl budget using a well-structured robots.txt file to specify pages that should not be crawled or indexed. Exercise caution when editing this file to avoid unintended consequences, as errors could lead to the deindexing of your entire site. Technical Monitoring and Maintaining Proper Technical Structure After implementing the technical best practices outlined in this guide and considering insights from our SEO tools, performing a thorough site re-crawl is crucial. This step allows us to confirm the live implementation of changes and pinpoint any new issues that may have surfaced. Additionally, it's prudent to configure our selected crawling tool to conduct regular re-crawls based on our chosen schedule. For websites undergoing frequent updates or extensive restructuring, opting for a more frequent crawl cycle is advisable. On the other hand, if our site experiences minimal changes or content additions, a less frequent crawl cycle should suffice. It's worth noting that issues may arise over time. Our objective is not to achieve a flawless, issue-free website but to proactively manage and address the most critical issues. This proactive approach ensures that these issues don't hinder our website's performance as we continue to add content and build links in the future. How to Create a SaaS Content Marketing Strategy? Developing an impactful SaaS content marketing strategy involves three key phases: content organization, content production strategy, and content production planning. Content Organization: Efficiently organize your website content for a seamless user experience and improved search engine rankings. Group-related content logically employs a hierarchical structure, is designed for easy navigation, and maintains consistency in style across commercial and educational pages. Content Production Strategy: After organizing your content, focus on a consistent production strategy. Understand your audience's buying journey, set clear objectives, conduct a content audit, leverage keyword research, design a content calendar, and assign responsibilities. Craft precise, concise, SEO-friendly content, track performance metrics, and continuously refine your strategy. Remember, SaaS content marketing is dynamic, requiring constant adaptation to the unique needs of your audience and business goals. Diligently following these steps will guide you toward a successful strategy. How to Create a SaaS Link Building Strategy? Building an effective SaaS link-building strategy is vital for SEO success. Here is our step-by-step approach: Identify Target Pages For Link Building: Initiate your strategy by determining which pages on your site will be the focus of your link-building efforts. You can either leverage existing high-performing pages or create new ones, ensuring a balanced approach for optimal results. Leveraging Existing Pages: For those starting their SEO journey or with a relatively new site, existing popular pages are valuable assets. Use tools like Ahrefs for backlink analytics to identify top-performing pages that can benefit from additional traffic. Some pages may require optimization for target keywords before initiating link building. Creating New Pages: Expanding your site with new pages gives it a fresh appearance and attracts more visitors. Utilize keyword research to identify the most valuable target keywords for these new pages. Choose Between Commercial and Educational Pages: When selecting target pages, it is essential to Understand the distinction between building links for commercial and educational pages. While commercial pages are more challenging, focusing on educational pages can be strategic. However, it is essential to pay attention to commercial pages. Choose a Link Building Method Choosing a suitable link-building method is critical to crafting an effective SaaS link-building strategy. This decision significantly influences the caliber of backlinks you secure, ultimately providing desired SEO results. Let's explore link-building techniques to identify the most suitable approach for your SaaS business goals. Editorial Link Building: When strategically boosting the rankings of specific target URLs, editorial link building takes the lead. This method involves persuading another site's editor to link back to your site, either through your editorial influence or the merit of your content. It proves effective when aiming to enhance rankings for specific keywords, typically garnering links from sites with moderate authority. Success in editorial link-building hinges on factors like keyword difficulty, SERP composition, competition authority, and your website's authority. Guest Posting: Guest posting involves convincing the editor of another website to allow you to contribute content, offering value to their audience in exchange for a link to your site.Guest posts usually link to your homepage through the author bio rather than incorporating contextual links. It is a common practice to pitch relevant topics that resonate with the host site's audience when arranging guest posts. Exchanging Guest Posts or Links: The exchange of mutual backlinks can be facilitated through guest posts or link exchanges. Guest post exchanges involve creating new content, while link exchanges entail inserting external links into existing content. Google generally accepts these tactics when the links are relevant. However, it is crucial to avoid irrelevant exchanges to prevent penalties. Quality assessment of the site you are exchanging links with is essential. Authority Link Building: Authority link building involves acquiring links from high-authority and credible domains, such as educational, government, and news sites. While these backlinks improve domain rating and authority, they may not yield immediate high-ranking placements for target keywords. Authority sites uphold rigorous editorial standards, and their links are often nofollow, offering PR value without direct SEO benefits. Considering the PR value outweighs this limitation carefully. Internal Links and Their Role in Link Building Internal links are the links that are embedded within the same website. Here's a closer look at their role in SEO and link building: Sharing Authority: Internal links help share the authority gained from external backlinks. Linking from a strong page to others boosts their rankings. User-Friendly Navigation: They make it easy for visitors to navigate, keeping them engaged. For instance, linking to related articles can increase the time spent on your site. Improving Page Discovery:For more significant sites, internal links make sure all pages get noticed by search engines. Linking from popular pages can help 'orphan' pages get indexed. Keyword Optimization:Internal links with relevant anchor text strengthen keyword relevance, aiding search engines in understanding the linked page's content. Conclusion As of now, we fully understand SaaS SEO and how it works. And it is a must if you want your SaaS Platform to stand out from the competition. The challenges and opportunities within the SaaS industry necessitate a customized approach to search engine optimization, encompassing key components such as keyword research, technical SEO, content marketing, and link building for b2b saas marketing for your business. Managing all these elements simultaneously can be tricky and challenging. Taking help from a SaaS SEO agency, like the professional team at Saffron Edge, one of the top SaaS marketing agencies, can customize your SaaS Strategy to help you reach your goals effectively. ...
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