Choosing the Right SEO Partner: A Guide to Selecting the Best NJ SEO Company

With the advent of the internet, businesses from all over the world have now got many different types of content through which they can increase their business presence and the best part is using these different forms of content is pocket-friendly as well. But if you will go through the current top trends of SEO then you will notice that there is one form of content that is leading the digital platform and that is video based content. Even if you go by the stats, you will find that most of the people on the digital platform are now preferring video based content as more than 54% of the consumers look forward to seeing more video content from brands. But instead of being dependent only on one type of content and limiting your reach, you should start considering live video marketing as well. The proliferation of live video began almost a decade ago with platforms like Livestream and Ustream. And now because of the features like Go Live on Facebook and integration of live mobile streaming on YouTube, live video marketing has become a strong weapon for the modern day marketers. Live video marketing as an inseparable part of marketing One of the most important things to know about live video streaming is its success is totally dependent on timeliness and this is why it has slowly become one of the most used SMM techniques by businesses of all sizes and industries. And the current lockdown phase has fueled the growth of live video marketing as a crucial part of marketing. Because of confined outings, people are now more interested in joining live sessions through live streams right from the comfort of their home. And since live video marketing is more interactive, it becomes a unique marketing approach. Nowadays, brands are even using influencers for live videos because this is being considered as one of the most ideal ways to add value to the content so that more people will find it not only interesting but valuable and full of information. The benefits of live video marketing Live videos allow a brand to get connected with its audience on a human level and this type of human touch and interaction is not available in any other form of content used on the digital platform. There are other many benefits of live video marketing and we have mentioned some of them below. Better engagement According to a recent report, it has been found that 80% of the consumers will be more interested in watching a live video than reading a blog from a company. Since video based content is visually more appealing and easier to grasp, people prefer it more than any other form of content. Wider reach Through live videos, you can get connected to millions of people and this is why its reach is better than all other forms of marketing. Because of better reach, you will also have better brand awareness. And since there are no geographical restrictions in live videos, you will never be confined to a certain type of audience base. This is why live video marketing is used to spread awareness about new products and services. Improved customer relationship Since you will be interacting with your customers in real-time and on a human level, you will be able to build a better customer relationship. It has been seen that live video marketing proves to be more effective in building trust and loyalty among customers in comparison to all other forms of marketing. No other form of marketing allows you to interact with your customers personally. So, even if you are looking forward to improving customer relationships, you can use live video marketing. Better conversion rates If you will use live video for your firm then you can easily demonstrate your product instead of moving through the step-by-step process which begins with first explaining how your product works or how it is different from others. So, this way, you can directly show your products to your potential customers and thus you will have higher conversion rates. Even 70% of the marketers out there believe that live video is much better at improving conversion rates than all other forms of marketing. How live video marketing is being used? Live interview with industry experts People on the digital platform are always hungry for reliable information and you can fulfill this growing demand through live videos. If you will start doing live interviews with industry experts then it will surely make people succumb to watching videos since industry experts are trusted among the customers and they will consider them to be a reliable source of information. By doing live interviews with industry experts, you can even work on improving the credibility of your brand, regardless of the size of your firm and the industry domain you are dealing with. Questions and Answers with professionals If you will go through the current social media trend then you will realize that people are more interested in watching Q&A sessions and thus it can be included as a part of your live video marketing strategy. By choosing the right subject of discussion and by choosing the right industry expert, you can easily make Q&A sessions both informative and entertaining. You are not even restricted to a particular type of niche while organizing such sessions since it will allow the audience to get directly in touch with industry experts. Live tutorials You can’t make a person succumb to buying your product through colorful ad banners or catchy taglines only. The modern day consumers are always looking for a strong reason to buy your product or service and through Livestream, you can surely give those customers a solid reason. Through live tutorials of your product or service, you can easily highlight the purpose of the product and thus it proves to be highly fruitful for sales. You should know that live tutorials have even become an inseparable part of influencer marketing as brands have started hiring experts to do live tutorials related to the product or service which makes the Livestream more reliable. But you will have to make sure that your live tutorials are not only about a sales pitch. Live unboxing This is one of the most common types of videos being used on platforms like YouTube by bloggers and customers are more interested in watching these types of live videos since it gives them the first look of the product. People who are crazy about gadgets and other types of products wait eagerly for unboxing videos. But unboxing is not only limited to gadgets now as it is now being implemented to lifestyle-based products as well. So, if you are launching a new product then you can promote your product by asking one of the bloggers related to your industry to do a live unboxing of the product. Live behind the scene Using behind the scene live videos can be a great way to engage the audience since it will give them a view of how their brands work and function. There are many ideas to use a live video on such topics. You can give your audience base a look at the manufacturing plant or you can simply show the working culture of the office. You can even use funny bloopers to make the audience aware about what goes behind the scene and since the customers will also be interacting with you, it will make the audience get connected with your brand on another level. Live video marketing has slowly started gaining popularity among most of the marketers and in order to take advantage of this strong marketing tool, you will have to be aware about the basics of successful live video marketing. Make sure to include platforms like Facebook and YouTube in your live video marketing strategy and use innovative ways to get in touch with your audience in real-time. ...

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As a website or blog owner, you have worked hard and ensured that your content marketing machine is not only fueled up but working at an optimum level. The best news is that your websites and blogs are SEO optimized and you are excelling with social media pages and posts. Apart from that, your inbound marketing strategies are working for you and generating the much needed leads. To finalize your success, you need one vital tool to help review your campaigns. Google Analytics is a web software and tool that is offered for free to webmasters and helps in providing data and information related to created campaigns. The beauty of online marketing is that every action that an online visitor makes is tracked and stored on a server. This technology has shifted every marketing strategy therefore rather than setting vague goals or relying on your gut, you can use data in order to dissect campaigns and glean true insight into their ROI. Below are 6 practical ways to use Google Analytics effectively to boost your inbound marketing  results. 1. SEO Strategy Search engine optimization has proven to be a force to reckon with especially in the 21st century. Even though you have been successful in creating and optimizing your content and keywords, you will have no way of determining their success on the world wide web. The one advantage Google Analytics has over other traditional methods is that it can help you to track and even gauge the success of your keywords. Thanks to the intuitive interface and ability to outsource inbound marketing, webmasters are able to know which keywords were used, how many times they were used, where they were used frequently and also the devices used to access the website or blog. This helps to grade one’s landing pages as well as optimize your webpages. 2. Custom Event Tracking Online visitors interact different with your website and your blog. It all depends with the type of information you have on display. With Google analytics, you can be able to set up custom event tracking for the best inbound marketing. Downloading an ebook, clicking a call to action and watching a video are some of the events that can be tracked with Google Analytics. As you continue adding more features to your website, event tracking offers you the best chance of tracking and capturing information about how users interact with your website. If a specific action is considered important, then it can be converted into a goal. 3. Manage Social Media Inbound marketing has been found to rely heavily on social media, especially when it comes to building awareness and generating new site visitors. The reports usually provide an insight into how social channels drive traffic and awareness when it comes to your brand. Helps to configure your website objectives The main goal of inbound marketing is to generate leads and sales. There are several site goals that a webmaster can create and some of them include: a.How many visitors are viewing a keypage on your website b.How much time they are spending on your website c.Which pages are viewed more Configuring the above objectives and many more on your Google analytics account will ensure reports informing you if a visitor has completed a site goal. These reports will help you make a decision regarding successful and unsuccessful tactics and strategies. 4. Site Search This is an important tool that helps to show you what your visitors are searching when on your website. This feature has been found to unlock an abundance of visitor’s insight. For instance, if a user searches for information regarding how to clean coffee stains from a carpet and they find your website highly ranked, they will open it. If the information on your website does not include the latest methods for cleaning a carpet, they will use your search box to make an internal article search on your website. If it comes empty, the visitor leaves the site but if it displays the much needed information, the visitor will stay. This action is captured by your Google Analytics account and it can help you understand why visitors stayed or left your website. This will work well with your inbound marketing strategies. 5. Attribution Modeling Google Analytics can help a webmaster trace leads back to the first digital contact with one’s brand therefore being able to view the sequence of touch-points that led to the conversion. Thanks to Google Analytics, web masters are able to know if visitors found the website by making a search or they have made a subscription or even downloaded a white paper. This helps to ensure ROI when it comes to inbound marketing. ...

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Each and every business out there needs to have a strong digital presence. We are currently living in an era where the internet and technological evolutions are ruling the world. Instead of bringing customers to where you are, the current era demands the firm to reach out to the masses. And with 4.57 billion people using the internet, you just can’t ignore the digital platform which has become a world in itself. But if we make a paradigm shift from the offline world to the online platform, we realize the competition is neck-wrenching. With 1.7 billion websites on the internet, making your presence stand out of the crowd and appear on the top of the search results while providing an enhanced online experience can prove to be tough for you. This is why, instead of bearing the burden of making your firm shine on the digital platform, especially if you already have too much on your plate, partnering with Saffron Edge for making the most of the current digital marketing trends and optimizing your presence will be the best approach. Our company thrives on the latest tools and technologies along with the best digital professionals for strengthening the presence of our clients on the digital platform. Along with making sure that we are complying with what’s trending in the digital world and offering tailor-made solutions to every client, we also let our experts spend time coming up with new ways of improving the already established digital presence. And one such model that we have come up with for making the digital life of our clients easier is the digital iceberg model. The digital iceberg model Our digital iceberg model is one of the most successful models that proved to be successful for all of our clients who come to us in search of a transformation of their digital presence. In order to improve your digital presence, we function on three crucial parts that most digital marketers overlook- Digital loyalty Digital Popularity Digital confidence So, let’s take a look at these three important aspects of digital transformation to help you better understand the type of approach we use. Digital Loyalty It doesn’t matter how many new customers you drive in or how well you are working on converting prospects into customers, if you don’t have a sustainable digital marketing strategy that helps you in increasing the base of loyal customers, you will never be able to get palpable results from your efforts. Because of the increasing need for loyal customers, most of the firms have started using loyalty marketing programs that focus on making customers succumb to repeat purchases with you. We at Saffron Edge, use the digital loyalty approach in a precise manner so that customers will not only return back to your firm but they will also become your brand advocates. Source-Unsplash Marketing tactics used by Saffron Edge for improving digital loyalty Understanding the customers Instead of just throwing trending loyalty marketing techniques at our clients, we try to understand their customers first. From going through the pain points of the customers to understanding their challenges, we analyze the customer base of our clients in a detailed manner. Marketing the core value We also work on building an appropriate identity of the brand of our clients that aligns with the customer’s needs in the best possible way. In addition to this, we align the core values of our clients with larger causes to make the marketing efforts look more appealing. Craft a bold statement At Saffron Edge, we know the potential a brand holds in order to build an authentic image and we focus on cultivating this image. By keeping tabs on the customer value of our clients, we are always ready to craft bold statements and improve customer loyalty. Why digital loyalty? Customer acquisition is costly You will be surprised to know that the cost of customer acquisition is five times that of retaining a customer. You need to make the customer familiar with your brand, you need to let them know what your company actually does and push your wide array of products and services to them. Well, you can get rid of all the expense involved in acquiring a new customer, if you try to convince an existing customer as the customer will already be aware of each and every aspect of your company. It’s easy to sell products to existing customers Pushing a product to an existing customer is not only cheaper but it is easier as well. All your existing customers must have complete knowledge about your brand and its products and this is why when you push your products or services to an existing customer, it will require less effort and time. The probability of firms selling to an existing customer is 60 to 70% while the probability in the case of new customers is only 5 to 20%. Digital Popularity Making a brand successful on the online platform comes down to brand building. There might be many aspects of building a brand but at Saffron Edge, we make sure to use only tried and tested methods for increasing the digital popularity of our clients. Source-Unsplash Marketing trends used by Saffron edge for streamlining digital popularity Social media At Saffron Edge, we make sure that all our clients are regularly interacting with all their customers so that digital loyalty can be improved. In order to do so, we make sure that content is being published from our client’s social media accounts on a regular basis because this is one of the best ways to keep loyal customers engaged. We take advantage of some of the most popular social media platforms like Facebook, Twitter, Instagram, and much more so that we can reach all the loyal customers of our clients present on different social media platforms. Newsletter By taking advantage of social media and data analysis approach, we build an impeccable email list for all our clients so that they can send regular newsletters to all their loyal customers and this is one of the most genuine ways to make your loyal customers feel engaged. We use various techniques to make loyal customers of your firm feel valued through newsletters. For example, we ask our clients to come up with discounts, offers, and coupons, especially for loyal customers and we send these offers through newsletters. Run contests Running contents on the digital platform might sound like a very common approach but at Saffron Edge, we know the value of running contests when the main goal is growing the popularity of the brand. We use tried and tested methods for running online contests for our clients that can attract hundreds or even thousands of eyeballs on the website of our clients. Digital confidence If you have a strong brand then it will not only convey competitiveness but it will also convey confidence and we call it digital confidence. You must have noticed that the purchasing pattern of the customer keeps on evolving and with the prices of products crumbling down, the strain on every business owner has increased by many folds. By providing great value to your customers and by keeping the prices low, your chances of success will surely increase. But in addition to this, we also work on building a brand for all our clients. This is why at Saffron Edge, we convey digital confidence by building a strong brand for all our clients by using the following approaches- Seamless user experience Positive marketing is all about making the customers feel better and you will never be able to do so with an irritating and time taking website UI. This is why we always focus on building a website for our clients that gives them a seamless user experience. We make our websites compatible with all the platforms and devices while equipping the website with all the tools like a search bar, social media links, and much more. Spreading positivity The power of happiness can’t be overlooked while focusing on brand value. We use a wide array of marketing techniques to make the customers of our clients feel inspired or make them happy. This makes the brand of our client inspirational to the customers and in turn, makes the customers buy products or services from that particular brand so that they can share the same feeling. Ensuring protection and trust We know that everyone is concerned about the safety of their data on the online platform and we use this concern as an opportunity for building brands. We consider each and every aspect of digital security while offering digital services to our clients and thus our clients are able to build a trustworthy relationship with their customers. We use a detailed approach while offering digital services to our clients and this is why we have been successful with our approach. Our digital iceberg model unravels all the things that go into the digital transformation of any business. By working on digital loyalty, digital popularity, and digital confidence, we are able to make our customers become the star of the digital platform in the most economical way possible. ...

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