Thinking about web-design, 7 crucial steps to help you out
Dec 05, 2016
Dec 05, 2016
10 min read
10 min read
Web design, what comes in your mind when you hear this word? Attractive, eye-catching, captivating or coming straight on point something that can hold your audience. There’s a lot to talk about the aspects of web designing. You will hear different things from different individuals. A ton of things to talk, but still not enough.
Time to ask yourself, do you find your website attractive? If the answer is a ‘no’ then it’s time to face the truth and do something.
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” –Milton Glaser
What gives a web design the ‘wow’ effect? Every year new trends come up, generating the need for new design.
Well, here are 8 different design aspect you should be looking for:
Large, responsive images
A lot of text can be boring, a lot images can do the same. But a significant ratio of both can grab the attention you need. Use of large and responsive images can add to the beauty of the website, in addition a bit of text can do wonders.
Giant Product Images
It's important to have images of your product. No matter how much descriptive your text is, but the job of an image is done by an image.Use large product images that give all the detailing. if need be, highlight all the necessary details within the image.
Card Design
With the rise of new picture based platforms like Pinterest, designers and marketers equally fascinated with cards. Individual cards help distribute information in a visual way so the visitors can easily consume bite-sized pieces of content without being overwhelmed.
Short Product or Feature Videos
Use autoplay videos in the background which can tell a story. Short videos of your product rather than writing tons of words to describe it. Using videos can make user experience achieve a new heights. Keep in mind videos should be descriptive, detailed and good.
About us and Contact Info
A short, precise and purely detailed page describing your company. Answering all the question like, where are you located, what are your services and how they can find you, Answer all these and your website is running ahead of its competitors. A page dedicated at contact info of all the important contact person in the company can be a good thing to look for.
Search
An additional search button to help the users who are facing difficulties. When you know your needs, it gets annoying to go through all the unnecessary stuff again and again. ‘Better we skip the page and look somewhere else’ this might be your user’s words. SO consider adding a search option.
Informational Footer
Instead of using the header for the important details, use the footer. This is a trending new way, used by most of the websites these days. Make the footer useful and simple. Couple of buttons or link style design, the footer should connect with the website design.
Online Marketing For Lawyers In 2024: A Complete Guide For Legal Marketing Trends.
Why Online Marketing For Lawyers Is The Need Of The Hour? If you are running an online legal firm, you might have implemented some law marketing strategies to expand your business. Every law school can provide the legal expertise, certification, and knowledge to a lawyer; however, marketing is something that they often fail to address. That is why you might have seen several law firms looking for a suitable attorney digital marketing agency. In today’s digital age, marketing is essential to generate profits or acquire new clients. Not just online attorneys and law firms, but almost every online business today is looking for some robust strategies that can help them drive more clients and business. According to a survey published in 2019, around 95% of small businesses plan to expand their budgets on digital marketing. Hence, the use of digital marketing strategies is pretty prevalent. The influence can be seen in the online legal sector. In the United States of America, the market size of online legal services in 2020 grew up to a market size of $9 billion. In fact, 70% of online legal firms claim that they gain new clients through their legal websites. From the perspective of online customers, we can notice how their demands have increased too. Today, 96% of the clients who need legal expertise use search engines to find an attorney or a law firm. As a law firm, you need to manage your online presence and legal internet marketing strategies. You need to know the latest law firm marketing strategies. Are you getting started with online legal marketing practices? Starting fresh can be overwhelming; however, you have to distinguish between methods that work for you and targets that hurt your online presence. Let’s look into the crucial elements of online legal marketing to see how your firm can stand out from the competition, attract more clients, and establish its presence over the internet. What is legal marketing? Legal marketing is a dynamic and deliberate process for increasing the visibility and awareness of a legal firm in order to attract new business. This complete strategy includes a variety of legal marketing strategies, such as traditional advertising, legal internet marketing, client relationship development, and legal networking. The purpose is to improve a law firm's brand, reputation, and visibility, resulting in more leads and commercial prospects. To remain competitive in the ever-changing legal marketing scene, you must focus on both conventional and digital channels. Success is dependent on using current best practices and techniques. Key parts include providing high-quality content that highlights the firm's competence, optimizing the website for search engines, actively connecting with potential clients on social media, cultivating meaningful collaborations with industry groups, and employing analytics. Top Law Firm Marketing Strategies Trends To Consider In 2023 Online Marketing For Lawyers Must Begin With The Brand! One of the essential elements of legal marketing is to establish your brand name. Legal marketing space is a highly saturated marketplace; it is way too overcrowded! Hence, you need to confirm your brand authority. A potential client should know about your expertise, your experience, your client success stories, etc. Therefore, you need to think about how do you want your customers to perceive your brand. Establishing a brand name also requires establishing unique experiences for the people. You must convey what value your law firm can add to their lives, how you can improve their life. Beyond everything, you need to have a unique style and voice; make sure you have a consistent style across all platforms. Create Client Personas To Bag Success Once you develop your brand name, you need to analyze your target audiences. For the same reason, you need to create a profile of an ideal client. This process is called "making a client persona." Client personas can help you enhance your digital marketing efforts. You must develop at least one persona for every legal service you offer; it'll help you flesh out a more targeted marketing strategy. You can consider metrics like demographics, goals, background, or pain points. Develop A Strategic Marketing Funnel To create an effective marketing funnel, you need to divide it into different stages. These stages are: Awareness stage: When clients recognize the pain problem, they start their search to define their burning issue. Consideration stage: When a client defines their problem and searches for the methods to solve it. Decision stage: The stage where the client actively looks for an attorney who can help them with their problem. When your law firm has a dedicated marketing funnel based on a client persona, you can drive more website visitors to your website. Your Law Firm Website For most visitors, the first impression of your website can create a significant impact on their purchase decision. You have to ensure that your website is agile, interactive, informative, fast, well-designed, and easy to navigate. Your website should have some informative pages that can help you add credibility to your website. These pages are relevant blogs, testimonials, FAQs, case studies, etc. How To Develop A Marketing Plan? Your marketing objectives should focus on solving the burning problem of your clients. You can set goals in your mind to develop a targeted online legal marketing plan. Having a robust marketing plan can help you attract the right client; it will minimize the wastage of resources. To develop an effective marketing plan, you can utilize marketing analytics, metrics measuring returns, KPIs, etc. Once you establish a defined goal, you must create a specific metric for it. Make sure you assign a metric to each of your marketing goals. You can also utilize Google Analytics that helps website owners to see how many visitors visit their website daily. Using these engagement analytics, you can see what progress your marketing team is making. You can also utilize CRM solutions to gain vital analytics into your marketing efforts. Here are some of the key elements of a marketing plan: Online Marketing Organic or SEO: SEO is the method of securing your website like a search engine-friendly website. Organic or SEO marketing helps a website rank higher on search engine results pages. Several factors determine the quality of your SEO practices, including links, keywords, local SEO, and metadata. For premium SEO services, you can consider hiring a professional SEO expert. PPC An essential thing to see with PPC ads is that they always redirect users to the landing page. You should create these landing pages specifically for each PPC ad. To enhance your paid email marketing campaign, your law firm can work on a dedicated landing page that should showcase the ad offered. Legal Directories One of the simple ways to boost your website’s SEO is by enhancing your link-building strategy. You can achieve this by listing your online firm on legal directories. Some directories are available for a free listing, while others are paid. Google My Business Your Law firm must claim its Google Business profile. Given the number of clients searching for attorneys via Google and legal directories, declaring your Google Business profile is a crucial way to get seen online. It’s a method to get noticed without spending any money on ads. Keeping your profile updated, replying to reviews, and adding a FAQ section to your list can help you increase your SEO metrics and online visibility on SERPs. Turn Your Visitors Into Your Clients Sales are the most integral part of your marketing funnel. To enhance your sales, you need to pay attention to your metrics, business goals, and existing marketing plan. You can improve or tweak your current strategies to gain more returns. You must also focus on enhancing the CTA buttons on your website. Make sure your website has a readily available form through which potential clients can reach out to you. To track your leads, you can utilize a CRM tool to help your law firm recognize its current progress and automate lead segregation. If you are looking to boost your marketing efforts, then Saffron Edge can be an attorney digital marketing agency that can help you get the best results. Let us know about your business goals today! Marketing Automation Marketing automation refers to the use of software to streamline and automate various marketing tasks. This includes activities such as sending personalized email campaigns to specific individuals or groups, scheduling and posting on social media platforms, and delivering tailored messaging and content. Marketing automation tools are designed to make these processes more efficient and effective. Some law firms have started using marketing automation software in the legal industry. Out of those who adopt marketing automation software, 44% observe a positive return on investment within a mere six months. These tools help them manage their digital marketing efforts more efficiently, ensuring that they can engage with their audience in a more targeted and personalized way. It's gaining momentum, especially among larger law firms, and will likely become more widespread soon. AI and Content Automation Artificial Intelligence (AI), specifically generative AI, plays a transformative role in content creation across various industries, including legal marketing. With the help of AI-driven technologies, such as chatbots, Natural Language Processing (NLP), and automated content generation, law firms can offer more personalized and efficient services to their clients. For instance, AI-driven tools like Writer can enhance blog and content creation by generating content securely and efficiently. AI is delivering cost savings and streamlining IT, business, and network operations for 54% of organizations. This technology not only streamlines content creation but also ensures that it's tailored to the specific needs and preferences of the target audience. Incorporate Videos Video content is the key to modern legal marketing strategies. More and more people are consuming video content on mobile devices, and search engines increasingly favor video content in their organic search results. As a result, law firms are optimizing their video content for mobile viewing to engage their target audiences better. Additionally, live streaming has become a popular method for law firms to engage with their clients and prospects. Webinars, Q&A sessions, and other live events provide valuable information and help build relationships with the audience. A consensus among 96% of marketers is that videos have played a pivotal role in enhancing user comprehension of their product or service. By creating educational and engaging video content, both solo attorneys and law firms can showcase their expertise and position themselves as thought leaders in their respective practice areas. This trend will likely continue as video content plays a significant role in legal marketing strategies. Podcasts for Case Studies and Interviews Podcasts have emerged as a valuable tool in legal marketing, especially for showcasing case studies and conducting interviews. Law firms increasingly use this medium to discuss real-world legal cases they have handled, providing in-depth analysis and insights into the challenges and solutions. These case study podcasts demonstrate a firm's expertise and offer a platform to educate the audience about various legal matters.Interviews with legal experts, attorneys, and industry professionals are also becoming a popular choice. They allow law firms to engage with thought leaders in the legal field, share their perspectives, and provide valuable information to their audience. Podcasts are a versatile and accessible format that allows law firms to connect with their clients and prospects more personally and engagingly. This trend is likely to continue growing as law firms recognize the power of podcasts in building authority and connecting with their audience. ...
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5 Tips To Become Successful In Social Media
In the recent years, Social Media has become an important part of everyone’s lives. It is not merely limited to just sharing pictures or funny videos, but it also plays an important role in contributing to the success of your business. At Present, it has been considered as one of the most rewarding marketing channels used by businesses to reach their target audience. With the constant increase in industrial competition, everyone wants to have a good social media recognition for their business. Twitter, Facebook, Google Plus and Instagram are frequently used active social media platforms used by the businesses. A great or good social media presence can definitely help your business grow like anything. But, this can only happen if you have a huge list of followers and understand their needs precisely. These 5 important tips will guide and help you become successful in becoming active on Social Media: 1. Identify your Goals The first and the most important step to become successful in Social Media is to identify your business goals and objectives. Ensure that you have a clear idea about what you are going to do, before and after you start posting on Social Media. This also implies that you should be familiar with the mechanism of every social media platform, your target audience, how can you reach them! These initial points will offer you a correct direction to promote your business rightly. 2.Understand your Audience Knowing your audience and understanding their needs can help you interact with them at a more personal level. Once you know what they want to read about and what they believe in, you can give them everything they want. This simply means bringing them to your website and show them what your business is all about. 3. Establish your Brand Message Based on your business goals, objectives, mission and branding, you need to create message tones and categories lined with your business. This represents your brand message in your “voice” and it should be appropriate to your brand, industry as well as your target audience. 4. Share withEveryone In order to become successful in Social Media, one of the best things you can do is to share your Social Media accounts with everyone. You should avoid being spammy, but, also you don't need to be hesitant to share. Sharing your Social Media accounts will let people know about your presence on Twitter, Facebook, etc and they can share it further. This is the best and simple way to let the world know about you. 5. Provide good Customer Service If your customers are facing some problems, go above and beyond to help them and reach a conclusion. Doing this, shows that you are doing your best to provide them with a helpful and perfect solution. This will generate a feeling of trustfor you in your customers and make them come back to you. Conclusion To sum it up, these useful tips can help you become successful in Social Media. For more tips and information related to Social Media Strategy, let us help you, get in touch with us! ...
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Are negative reviews hurting your Amazon listing? Review Automation can help your D2C business.
With over 9.7 million sellers worldwide and with 150.6 million mobile users accessing Amazon in the U.S alone (in September 2019), there is no surprise why everyone trying to sell a product considers Amazon first. But apart from having an impeccable product, you also need to have an excellent reputation to succeed as a seller on Amazon. According to a survey, experts found that more than 85% of the customers trust reviews while buying products online, which is why almost all sellers have an aversion to negative reviews. In addition to dissuading customers from buying your product, negative reviews can hamper your product's visibility as well. Nowadays, sellers on Amazon are stepping up to the plate and making the arduous task of sending manual requests to customers into an automated process. But for many sellers, review automation is still an alien concept, and that might be the reason why they are not able to shrug off the influx of negative reviews on Amazon. Here is a look into how an automated system in Amazon reviews can boost D2C businesses on Amazon. Why do customers post negative reviews on Amazon? Issues with the product or service The main reason why people usually post bad reviews is they build an aversion to the product because of the issue with the product or the service. There can be multiple reasons behind it, but it all comes down to stepping up to the plate to show concern. Some most common reasons why people are unhappy with the product or the service are; Poor quality of product Mismatch in delivery Procrastination in delivery Being a Johhny on the spot Many customers on Amazon love helping other customers, and this is their only motivation to write honest and critical feedback. This type of review posted by a good samaritan helps others analyze the pros and cons of the product, but when the cons and pros are not on even keel, it can turn out to be pretty bad for any seller. A platform to be heard Everybody who gripes about anything wants to be heard, and the same goes for your customers as well. Many customers wish the seller to modify the product or want everybody else to listen to what they say about the product. This can go smoothly until the customer decides to pile up the review section with negative feedback. Why managing negative reviews shouldn't be procrastinated? Rating a product alone isn't enough to make the customers succumb to putting the product in their cart. Most customers directly move to the review section before making a final decision. All the customers want to feel the issue they might face after purchasing the product. And just like many buyers, they want a reason that can thwart them from buying. So, bad reviews can directly result in a steep drop in sales along with reduced visibility. Even if you have a good product that solves the customer's problems and improves their lives, no one would be interested in buying it if it keeps on carrying the tag of bad reviews. As a seller, you must be looking for a way to avoid these negative reviews and wondering; Is there anything I can do about these negative reviews? Well, review automation is the only way to boost your D2C brand on Amazon while dealing with bad reviews. What is review automation? Review automation is a tool through which the seller can send automated review requests to the customers who have purchased the product. If you have been already selling on Amazon, you know that Amazon gives you an option to send review requests on the order detail page available in the Seller Central. But sending manual requests to everyone who purchases your product can be a time-consuming process, and this is where review automation comes into the picture. Apart from increasing the number of genuine reviews, automation of review also help you filter fake reviews from organic reviews. Thus, the number of dubious negative reviews will keep on decreasing. Do you want to learn how you can get more reviews using review automation? Visit here. The difference in the method of manual and automated review Manual You have to click on the 'Request a Review' button every time a customer purchases your product manually. After clicking on the button, Amazon will send a pre-written email to the customer requesting a review. But there is no option of customizing the email, and therefore, you shouldn't be surprised if the customer ignores your request. That is the main reason why so many companies have an aversion to the manual review request method. Automated With the review automation tool, the system will directly send requests to the customer, and therefore, you will not have to go through the arduous task of clicking the request button on every invoice. The review automation is simply a set-it and forget-it system. Why should you make review automation inherent to your D2C process on Amazon? Effective review stream management Generate, glean and manage online reviews without much human intervention and in the most effective manner possible. That improves the quality of reviews and increases the number of reviews as well. Time-saving Small and medium-sized businesses are already bogged down with the to-do list, and they wouldn't want to waste time sending manual review requests. An automated review system can help shrug off the mundane and repetitive task of manual review requests. Protection of reputation With an effective review management system, one can reach out to unhappy customers before they become a badmouth for your product and damage your online reputation. It is the most effective way to manage negative reviews on Amazon. Reduce fake reviews Not all the negative reviews on Amazon regarding a product are genuine, but customers scouring the internet for feedback can't discern a fake review from a pristine one. A review automation system can help as it will ensure that only the person using your product can post reviews. Turn customers into promoters With the proliferation in the number of good reviews from genuine customers, you can quickly turn your customers into promoters. This will be the most authentic marketing medium as customers always trust reviews from people already using the product. With the world flocking to automation, why should you rehash the traditional review management system and let an influx of negative reviews hamper your presence on Amazon? Bring in the new and advanced review automation system in your business and shrug off the negative reviews in the most seamless manner possible. And with a reduced number of negative reviews, customers will have no reason to procrastinate the purchase of your product. Takeaways In addition to this, a review automation system will also help you save time. Thus you will be able to narrow down your focus on fueling the growth of your business rather than sending manual review requests on Amazon. We hope that our article gave you a brief about the automated systems in Amazon reviews and how they can boost your D2C business in the marketplace. Contact our experts to know how Saffron Edge can help you grow your business with Review Automation on Amazon. We offer holistic Amazon marketplace services to boost your sales on the Amazon storefront. ...
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