Three efficient ways to enhance your brand through social media
Dec 10, 2019
10 min read
With the increasing popularity of social media in the past years, it has become an integral part of the brand identity in the market. No brand can take the risk of not including social media in their marketing plan. Driving awareness and engaging with the audience is not only a primary function anymore. In addition to this, social media now also be considered to build trust and long-lasting loyalty in the audience.
Social media has always been a playground for B2C companies. However, it doesn’t mean that B2B companies can’t leverage the power of social media to become the brand. Some of the B2B firms have already hit the gold through social media.
Optimizing social media, according to your brand values, can make a positive impact on your brand development. Being on the B2B network like LinkedIn is not enough to enhance your brand value. Engaging with the audience in the right way is also necessary for your brand reputation, as one wrong step can do drop your brand to zero as well.
The main question arises on how B2B companies can enhance their brand value through social media. Here are three efficient ways in which to enhance your brand through social media.
Create an Online Brand Persona
Source: freepik
In layman words, the brand persona is a collection of personality traits, attitudes, and values that your brand showcase in the market to connect with the right audience.
According to usability.gov, “The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and quantitative user research and web analytics.”
A brand persona helps to establish trust within the audience plus helps in maintaining loyalty among your customers. For a small business, the easiest way to create the brand persona it to envision the type of audience that will be interested in your product or services and then creating a marketing message that will attract the right audience towards your brand.
With an authentic persona, one can develop trust in its audience and help to maintain loyalty as well if you are perplexed about how to create one. Not to worry, with some of the few steps, you can create an authentic brand persona.
- Build a personality image.
- Create an overview of your brand
- List the traits you want to highlight
- Pick out the features from the above list that can speak for your brand
- Describe how your brand will speak in public. Make sure to put an example of a script with it.
- Describe your engaging tongue, which will help you to figure out how you engage with others.
- Find out a style guide of fonts and colors that will go with your brand.
If your thinking we are good without buyers persona. Then you are directing your brand without any focus. This can be harmful to your image in the market, and persona creates a connection between your brand and your target audience. If you don’t create a persona initially, then on the later stage, some out of the box personality will come, and you can’t figure out what to do with it. That will not convey the right impression of your brand.
Have a crisis management plan
Source: freepik
A crisis can occur both online and offline, but one thing is sure that any of the crises will follow the social media route nowadays, as research shows that 80% of customers engage with brands through social media.
These crises can include unhappy customers that post nasty comments on social media, delivery problems, or it can be any marketing flaw. While some of these issues can be resolved quickly, and some of them can take a shadow of crisis if the right action is not followed. This is where a crisis management plan comes into play that helps to sort out the issues at the earlier stage.
Social Media Crisis Management Plan
To manage the crisis over social media can be a bit of tricky task at first. But properly managing them can be essential for your team’s success. If your stuck in between or don’t know from where to start, we have a list of components that should be included in your crisis management plan.
Identify the source
Not every online problem or turmoil has an online origin. It can be some of the news in the media that took the face on social media. It is always beneficial to be sure about the source of the problem, which can help you to take a right step through a proper channel.
If a problem occurs offline, take a look at your social media accounts and try to find is there any response related to the issue. If there isn’t one, you can expect them soon.
If the people are posting already on your timeline, look for the damage that has been made so far and try to find out trends in the posts. Before taking any action, evaluate the situation that will ensure you’re making a long term crisis plan.
Categories the issue as problems or crisis
Next step in handling the social media crisis to analyze the severity of the problem. You may think the problem or crisis is the same thing. However, there is a line of difference between them. A problem is a minor customer service issue that can be solved with your standard customer service tactics. On the other hand, the crisis affects a large group of people and requires an appropriate response from your side.
It is important not to consider a problem as a crisis as this can pull negative attention towards your brand. Social media is a public forum, and users watch the company every time they engage. If you are not sure about the seriousness of the issue, it is always good to start with your regular customer service tactics.
Use internal flowchart
Not every problem has the same level of acuteness. So why every problem should have the same respondent? More acute the issue is, more seniors should be respondents. Creating a flowchart should help you with who will contact the issue based on severity.
Source: convince&convert
It would be best if you did not stick to this flowchart only as it is vital to know that every problem requires a different solution. It is good to take a semantic approach, but some critical solution requires out of the box solution as well.
Connect with media
Source: freepik
Connecting to prospective buyers and customers is an obvious step when marketing through social media. But you don’t have to stop there. Social media offers you more than that. In other words, to increase your brand presence, you can also connect with social media influencers, bloggers, journalists, and other active people who are making content in your niche. By using social media, reaching out to the right audience with the right media will build a strong relationship with your audience, and you’ll be able to tap into the right market.
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Get The Ultimate Marketing Toolkit
100+ Tools on SEO, Google Ads, Meta Ads, Social Media, Viral Marketing, CRO, and more.
Free Download
What are the Benefits of Using Google My Business for Your Local SEO?
Updated on Nov 23, 2023 The landscape for local businesses has undergone a profound transformation. The Internet has become the go-to resource for consumers seeking information about nearby services and products. Local SEO is a game-changer that no local business should overlook. Picture this: 98% of consumers turned to the internet to find information about local businesses in 2022, with 76% making online reviews a regular part of their decision-making process. These statistics underscore the critical role of Local SEO in the success of your business. When it comes to online search engines, Google reigns supreme, commanding a staggering 92% global search engine market share. In our ever-connected world, where "near me" searches have become second nature, it's no exaggeration to say that Google is the primary gateway through which consumers discover local businesses. With its seismic shift towards online interactions, the pandemic has only amplified the importance of establishing a robust online presence. Enter Google My Business, a tool that can be your golden ticket to maximum visibility on the world's most popular search engine for good local rankings. In this article, we'll delve into the six compelling reasons why setting up a Google My Business account is an absolute necessity in 2022. We'll also provide you with a treasure trove of practical tips to optimize your account effectively. So, if you're a local business owner still pondering the significance of Google My Business, and local business directories, it's time to pay attention. Your journey to harnessing the power of this invaluable platform begins here by getting listed in most important local business directories. What is Local SEO? Local SEO, or Local Search Engine Optimization, is a digital marketing strategy focused on enhancing the online visibility of businesses that serve specific geographical areas or physical locations. The primary goal of local SEO is to optimize a company's online presence so that it ranks prominently in local search results with local rankings when people search for products or services in a particular location. This strategy is particularly crucial for businesses that rely on local customers and foot traffic. So follow us here to know some workable local SEO tips. Ensuring sure your Google My Business profile is optimized to make it a successful local SEO strategy with great local SEO tips. Be active on social media by posting pertinent content on your Google My Business profile. You need to have a a consistency in your online persona is important, especially when it comes to your name, address, and phone number. For added local search visibility, concentrate on boosting citations and web directories. All of these actions add up to a thorough plan that will improve your local SEO results. The Crucial Significance of Local Search for Businesses High Conversion Rates: 76% of smartphone users visited a company within 24 hours of conducting a local search, indicating a substantial conversion rate. Location-Centric Searches: Local queries are popular, accounting for 30% of all Google searches. Daily Local Search Habits: 61% of customers conduct local searches on a daily basis, highlighting the habitual aspect of finding nearby companies. Review Influence: 82% of consumers read online reviews during local searches, devoting over 14 minutes to this critical decision-making process. Google Maps Dominance: 86% of people use Google Maps to identify business locations, indicating its importance in local search. Yelp's Visibility: Yelp ranks in the top five search results for SMB queries 92% of the time, demonstrating that it is consistently relevant to small and medium-sized companies. Pre-Store Arrival Searches: 74% of in-store customers globally do searches before physically arriving, looking for hyperlocal information such as the nearest location and in-stock inventory. Mobile-First Approach: More than half of worldwide internet users prefer to use mobile devices for local searches, indicating a move towards mobile-centric local exploration. Google's Search Dominance: 83% of searchers use Google Search to get information about nearby companies, demonstrating Google's search engine dominance in the local context. What is Local SEO ranking factors? Local SEO ranking factors are crucial for businesses aiming to secure prime positions in local search results. Optimize your Google My Business listing, ensuring accuracy and relevance. Positive online reviews enhance credibility, and engagement contributes to local rankings. Craft a user-friendly, mobile-optimized website and incorporate local keywords for a seamless online-to-offline experience. Consistent local citations, high-quality backlinks, and a robust social media presence strengthen local authority. Valuable content with location-specific keywords and consistent NAP information further solidify your local presence. Prioritize a positive user experience, attracting local customers and establishing your business as a leader in the competitive local search arena. What is Google My Business? A Google Business Profile, formerly recognized as Google My Business or GMB, serves as a robust tool for promoting your business on search engines like Google platform. This profile, which can be established quickly and at no cost, provides an avenue through which you can impart essential information about your business to prospective customers. Through your Google Business Profile, you can convey a wealth of pertinent details, ranging from your precise location and operating hours to contact information and compelling interior images of your physical storefront. This profile becomes a potent instrument, offering potential customers a compelling glimpse into your enterprise even before they have the opportunity to visit your establishment in person. What’s noteworthy is that a Google Business Profile boasts visibility across the entirety of Google's expansive ecosystem. This encompasses integration with Google search engines results, placement on Google Maps, and presence within the Google Shopping interface. This extensive reach ensures that your business garners optimal exposure to a broad and diverse audience, effectively increasing its online prominence and accessibility to potential clientele. Benefits of Google My Business and Local SEO A Google My Business (GMB) profile serves as a powerful tool meticulously designed for businesses, both physical establishments like hospitality venues, pharmacies, and retail stores, and even online enterprises with physical office space to direct clients. This free online listing is instrumental in simplifying the process for local customers to discover your business and seamlessly access your brick-and-mortar shopfront. The manifold advantages of having a Google My Business Listing in your marketing arsenal are nothing short of remarkable. Here, we enumerate six compelling reasons why integrating this online profile into your overall marketing strategy is not just worthwhile but imperative. Free Visibility in Google Results While content marketing strategies like SEO blogging and website copy optimization contribute to enhanced search visibility, a GMB profile stands as a notably potent tactic. Irrespective of whether your objective is to drive sales, augment brand recognition, or increase bookings, a Google Business Profile guarantees heightened visibility before high-value local customers on search engines. According to one of the study's panelists, "Customers' level of trust is indicated by reviews and an owner's response, and trust is a fundamental element in determining rankings." This emphasizes how crucial it is to interact with reviews—positive and negative—as this will help your local SEO efforts. It's important to remember that traditional SEO techniques still apply in a localized setting. As Google has said clearly, "Your position in web results is also a factor, meaning SEO best practices are equally applicable to local search results." This means that how well you perform in organic search results has a direct impact on your positioning in local rankings. With adept profile configuration with precise address details, strategic keywords, and the appropriate business category, you position your business prominently in local search results, effectively amplifying the likelihood of prospective customers discovering your enterprise. Unlike paid social advertising or Google ads, a GMB listing is entirely cost-free, affording your business name a priority position in search results, ultimately elevating interest, inquiries, and even sales. Enhanced Local SEO via Google Maps Integration If your business offers products or services within a specific local area, it is imperative that your business information be readily available to potential customers. A Google My Business listing is an invaluable means to connect with warm leads precisely when they are poised to convert. Consider this scenario: You urgently require a new pair of running shoes and lack the patience for an online order's delivery time. You turn to search engines and enter queries like 'sneaker stores near me' or 'sportswear stores near me'. Given that search engines like Google recognizes your search intent for a local physical store, it promptly furnishes you with a tailored selection of Google Maps results. This enables you to effortlessly locate a store with positive reviews, accommodating operating hours, and convenient proximity to your location. Optimizing your GMB listing helps to ensure your business emerges prominently when interested customers search for products or services in your local vicinity. Whether a customer performs a direct Google search or relies on Google Maps for guidance, your business invariably claims the top spot in search results. Check out the "Local SEO Guide" to learn more about important subjects including the importance of key signals that affect local results. Learn how to create a successful local SEO plan and get pointers on how to assess the competition for local mobile searches. Recognize how user experience and NAP (Name, Address, Phone) information affect local SEO. Learn useful techniques for spotting the best local link-building chances. Discover the significance of reviews and star ratings and get useful advice on making the most of them. Furthermore, become an expert at completely optimizing your Google Business Profile. Establishing Social Proof with Customer Reviews Research underscores that 68% of consumers consult online reviews when making trust-based business decisions, with a staggering 93% swayed by these reviews in their purchase choices. Consequently, a pivotal benefit of a GMB profile lies in the capacity for your business to amass and exhibit reviews on a substantial scale. The accumulation of positive reviews from satisfied customers serves as a potent means to gain the trust of potential shoppers and facilitate their progression through the sales funnel. The efficacy of online reviews lies in their ability to permit contented customers to vouch for your expertise, service quality, and overall brand experience in their own words. While your marketing materials certainly play a role in expanding your reach, nothing surpasses the persuasive impact of authentic, external customer endorsements. Prospective customers, above all else, seek assurance that others have had positive interactions with your brand before committing. Consequently, by prominently showcasing Google reviews within your GMB listing, you expedite the path to purchase. Streamlined Accessibility to Your Physical Shopfront As previously mentioned, a GMB listing seamlessly integrates with Google Maps. Beyond bolstering your business's organic visibility on Google, this integration facilitates customer navigation to your physical storefront. Through Google Maps directions, users can effortlessly access precise directions to your physical store with a single tap. Furthermore, they gain access to vital contact information, including your business hours, website, email address, and phone number, streamlining the process of getting in touch with you. The easier it becomes for new customers to reach your shopfront and establish contact, the more likely they are to forge a positive association with your brand. It all culminates in the provision of a seamless online-to-offline experience, a vital catalyst in converting users into paying customers. Unparalleled Control Over Your Online Presence on Google On many marketing platforms, particularly social media, businesses find themselves subject to the algorithms of major tech entities, which dictate how their business is discovered and the impression it leaves on users. In stark contrast, a Google My Business profile empowers you to meticulously curate the type of experience prospective shoppers have with your business. From prominently displaying your contact information to updating operating hours to align with special events or holidays, you can deliver an optimal experience to every potential customer engaging with your brand. By mastering the art of profile optimization, you can significantly enhance the likelihood of your business information securing a top-ranking position in organic search results. This positions you for the greatest impact on the purchasing decisions of individuals who chance upon your brand. Harnessing Valuable Insights on Customer Behavior A little-known gem within the GMB arsenal is the robust analytics and insights it offers. Within your Google account, you can delve into a trove of invaluable statistics that provide a deeper understanding of your listing's performance in organic search results. These key metrics include: 1. Views: Offering insight into how frequently your profile, photos, and posts are viewed by searchers.2. Search Queries: Illuminating the keywords searchers employ to discover your brand is invaluable for refining your SEO strategy.3. Engagement: Revealing which posts generate the most interaction from searchers.4. Audience Demographics: Providing insights into the age, gender, and location of searchers discovering your GMB listing.5. Website Clicks: Offering a glimpse into the number of users undertaking high-value actions, such as visiting your website directly from your Google business listing. Incorporating a Google My Business profile into your marketing repertoire, therefore, equips you with enhanced visibility and the capacity to make data-informed decisions that can refine and strengthen your marketing strategy. How to Optimise Your Google My Business for Local Businesses If you are ready to harness the full potential of your Google business profile listing, we present a comprehensive guide with actionable steps you can implement today to supercharge your performance on Google. Complete Your Entire GMB Listing Enhance the effectiveness of your listing by providing comprehensive information. Businesses with complete profiles are 70% more likely to attract visits from local searches. Key sections to prioritize for maximum impact:1. Business Category: Choose the most suitable category for your industry.2.Location: Ensure your physical address is accurate to guide customers correctly.3. Contact Information: Keep your phone number and website address up-to-date.4. Business Hours: Maintain current hours and promptly update for special occasions or seasonal changes. Verify Your Business Location Verification is a critical step for publication of your GMB listing. Google will send you a letter by mail containing a unique code for activation. It's imperative not to overlook this crucial step. Upon receipt of your letter with the five-digit code, promptly enter it to verify your business. Add Up-to-Date Images of Your Business Location Offer potential customers a captivating glimpse into your in-store experience through professional, high-resolution images of your establishme. Showcase your premises' exterior and interior within your GMB listing to instill confidence in prospective shoppers. Keep these visuals current and well-lit to present your business in the best possible light. Leverage Keywords Throughout Your Profile Given that Google is fundamentally a search engine, optimizing your GMB listing with relevant keywords is imperative. Strategically incorporate high-volume search terms pertaining to your products, services, or industry throughout your business listing. This strategic integration enhances your visibility in Google organic search results when high-value searchers are actively seeking what your business excels at. Encourage Positive Customer Reviews Reviews wield substantial influence in building trust with potential customers. Distinguish your business from competitors in your local arena by actively encouraging satisfied customers and clients to leave reviews on Google. Employ straightforward methods like sharing a review form with past customers via email to augment the number of favorable reviews associated with your brand. This straightforward yet potent approach significantly elevates the likelihood of new customers choosing your business over competitors. In Conclusion As "near me" mobile search become second nature, Google has become the gateway through which consumers discover local businesses, a trend further accentuated by the pandemic. Google My Business is a game-changing tool that offers maximum visibility on the world's most popular search engine. To fully harness the potential of Google My Business and local SEO, follow the practical steps outlined in this article to optimize your business listing. From completing your entire GMB profile to verifying your business location, adding up-to-date images, leveraging keywords strategically, and encouraging positive customer reviews, these actions will help you maximize your online presence and attract more local customers. If you're seeking expert assistance in optimizing your local SEO or Google My Business profile, look no further than Saffron Edge. As SEO experts and leaders in SEO lead gen services, we specialize in local SEO for the healthcare industry, along with others. Our team of experienced professionals can serve as your trusted Google My Business manager, ensuring that your business thrives in the competitive digital landscape. Don't miss out on the opportunity to elevate your online presence - contact Saffron Edge today and take your local business to new heights through local business listings. Your success in the digital world awaits. ...
read more
Comprehensive Guide on Google Ad Sets
Welcome to the world of Google Ads, where the power of advertising meets the vast online audience of billions. With Google processing over 8.5 billion searches every day, it's no wonder that businesses like yours are eager to leverage this platform to reach their potential customers. In this article, we'll provide you with a comprehensive guide, along with a handy template and planner, on how to start with Google Ads for your business. We'll take you through the ins and outs of setting up Google Ads campaigns, exploring features specific to the platform, and, most importantly, optimizing your campaigns to achieve the best possible from running Google Ads. So, whether you're new to Google Ads or looking to enhance your existing advertising efforts, this article will serve as your go-to resource for all things Google Ads. Get ready to discover the power of Google advertising and unlock its potential for your business's growth. Read on to learn how to harness the power of Google Ads and make your online advertising a resounding success. What is Google Ads? Google Ads is a highly efficient pay-per-click (PPC) advertising platform that empowers advertisers to maximize their online presence. By strategically running ads on Google, businesses can effectively drive qualified traffic to their websites and connect with potential customers actively seeking products or services similar to what they offer. With Google Ads, you have the opportunity to enhance your website's visibility, generate a higher volume of inquiries, and even boost foot traffic to your physical stores. As you continuously run ads on Google, you gain valuable insights and data that enable you to analyze and optimize your advertising campaigns, ensuring they resonate with your target audience and reach a broader pool of potential customers. Leveraging the power of Google Ads allows you to tap into Google's extensive network and capitalize on the immense search volume it handles daily. By effectively running ads on Google, you can unlock the true potential of your online advertising efforts, driving growth and success for your business. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call How Do Google Ads Work? Google Ads is a seamless collaboration facilitates a mutually beneficial ecosystem where advertisers can generate revenue while offering customers products and services that align with their needs. Let's get into the intricacies of how Google Ads operates, unraveling the intricate process that drives profitability and connects businesses with their target audience. Advertisers Bid on Keywords in Google Ads: At the heart of Google Ads lies the fundamental concept of keyword bidding. Advertisers engage in an auction-like process, submitting bids to signal their interest in displaying ads for specific keywords on the Search Engine Results Pages (SERPs). Keyword bids vary widely, ranging from modest amounts to substantial investments per keyword. Advertisers typically establish a daily budget, enabling them to allocate funds to individual keyword bids strategically. Remarkably, regardless of business size or available resources, Google Ads empowers advertisers to tailor their ads to suit their budgetary constraints. The user-friendly Google Ads tool facilitates seamless financial management, allowing businesses to remain within their monthly expenditure caps and offering the flexibility to pause or terminate ad spending as needed. The Potential Customer Searches for a Keyword in Google: With an intent to discover relevant information or solutions, potential customers initiate searches by entering keywords into Google's search bar. Upon execution of the search, the SERP displays ads that closely align with the search query's purpose. The positioning of these ads predominantly depends on an essential metric known as ad rank. Google Shows Ads Based on Ad Rank: Behind the scenes, Google expeditiously engages in a process called ad rank, orchestrating the positioning of ads within seconds. By evaluating the quality score of keywords and the bid amounts submitted by advertisers, Google efficiently assigns rankings from the first position to the total number of available ad spaces on the SERP. This meticulous assessment enables Google to present users with ads that are most likely to resonate with their search intent. Potential Customer Engages with Ads and Makes Decisions: Upon viewing the ads displayed on the SERP, potential customers embark on their decision-making journey. They may opt to click on an ad they perceive as the best match for their search intent, leading them to the advertiser's website. At this critical juncture, customers may proceed to make a purchase, explore further offerings, or navigate back to the SERP to explore alternative options. Alternatively, customers may choose to conclude their search without clicking on any ads or making a purchase. What are Google Ad Sets? Google Ad Sets are a powerful feature within Google Ads that allows advertisers to organize their campaigns and ads based on specific groups of keywords or themes. By grouping related keywords together, advertisers can create targeted ads that align with the intent and interests of their audience. When it comes to optimizing your Google advertising strategy, creating separate Ad Sets for different keyword groups is crucial. This approach allows you to customize your ads based on specific search terms, ensuring that the right message reaches the right audience. Furthermore, advertisers can allocate a specific budget and bidding strategy to each group, enabling better control and optimization of their advertising efforts. This segmentation helps ensure that the right ad is shown to the right audience, maximizing the chances of generating relevant clicks and conversions. By creating separate Google Ad Sets, advertisers can closely monitor the performance of each group and make data-driven decisions to improve their campaigns. They can analyze key metrics such as click-through rates, conversion rates, and return on ad spend for each Ad Set, allowing them to identify top-performing groups and optimize their budget allocation accordingly. Google Ad Sets also provide flexibility in ad customization. Advertisers can create tailored ad copy, extensions, and landing pages for each group of keywords, ensuring that the messaging is highly relevant to the targeted audience. This level of personalization enhances the user experience and increases the likelihood of engagement and conversion. ] Turn website into high paying customers We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you Set up a 1:1 strategy call How to Run Google Ads? It is rather easy to create ads with Google if one followd the steps well. Running Google Ads involves several steps to set up and manage effective advertising campaigns. Here is a clear and informative guide on how to run Google Ads: Sign up for Google Ads: Visit the Google Ads website and sign up for an account. If you already have a Google account, you can use that to log in. Setup your Google Adwords campaign: Click on "Campaigns" and then select "New Campaign." Choose your campaign goal, such as website traffic, sales, or brand awareness. Select the campaign type that aligns with your goal, such as Search, Display, or Video. Define your target audience: Specify who you want to reach with your ads. Determine the geographic location, language, and demographic characteristics of your target audience. This helps ensure your ads are shown to the right people. Choose keywords: The primary key on how to run google advert successfully relies greatly on this step. Identify relevant keywords that your target audience is likely to search for. These keywords will trigger your ads to appear on the SERPs when users search for them. Use keyword research tools to find popular and relevant keywords. Create compelling ads: Write compelling ad copy that highlights your unique selling points and entices users to click on your ads. Include keywords in your ad headlines and descriptions to improve relevancy. Set your budget: Determine your daily budget, which is the maximum amount you're willing to spend on your ads each day. Google Ads offers different bidding options, including manual CPC (cost-per-click) and automated bidding strategies. Optimize your campaign: Continuously monitor and optimize your campaign for better results. Regularly review your campaign performance, adjust your keywords and bids, test different ad variations, and refine your targeting to improve the effectiveness of your ads. Track and measure results: Utilize the tracking and reporting features in Google Ads to measure the performance of your ads. Monitor metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to assess the success of your campaigns. Remember, the question of how to run an ad on Google successfully is answered by the question of how to set up a Google ads campaign. It requires ongoing optimization, testing, and refinement. Stay up to date with the latest best practices and leverage the available tools and resources to make the most out of your advertising efforts. Factors That Affect Your Google Ads Campaign If you are wondering about how to put your Google Ads campaign on the top, you need to learn how to do your Google adverts the right way. One thing to always be mindful of is that this is a longer game that needs to meticulous planning and watchful consideration. Ads capmiagn need constant optimisation and rechecking. Here are a few factors that you should track: AdRank: AdRank determines the placement of your ads based on a formula that considers Quality Score and keyword bids. Quality Score and Keywords: Quality Score is based on ad relevance, CTR, and landing page experience. Select relevant keywords that match searcher intent. Location: Choose a geographic area where your ads will be shown. Consider your physical location or areas where you ship products. Match Types: Broad Match, Modified Broad Match, Phrase Match, and Exact Match determine how closely keywords match search queries. Headline and Description: Craft compelling ad copy that aligns with keywords and addresses the pain points of your target audience. Ad Extensions: Utilize Sitelink, Call, Location, Offer, and App Extensions to provide additional information and enhance your ad's visibility. Google Ads Retargeting: Retarget users who have interacted with your brand but haven't converted yet. Use tracking cookies to display ads to them. Retain your lost customers! get in touch In Conclusion Understanding the factors that influence Google Ads is crucial for running successful and high-performing campaigns. To further enhance your Google Ads strategy and achieve even better results, consider partnering with a trusted digital marketing agency like Saffron Edge. Our expertise in Adwords services can help you navigate the complexities of the platform, optimize your campaigns, and drive meaningful results for your business. So, whether you're a beginner wondering how to make Google Ads work for you or an experienced advertiser looking to take your campaigns to the next level, Saffron Edge can provide the guidance and support you need. ...
read more
How to Create a Converting Home Page For Your DTC Brand
Step into the bustling world of the internet, where landing pages eagerly await your arrival, beckoning you to embark on a captivating digital journey. With each click and maneuver, these virtual gateways open up a realm of possibilities, serving as the vital bridge between curiosity and conversion. Whether you stumble upon them through ads or deliberately click on call-to-action buttons, landing pages hold power to transform casual visitors into engaged leads and loyal customers. In the dynamic landscape of Direct-to-Consumer marketing, the art of crafting a compelling landing page becomes a crucial linchpin of success. Prepare to unlock the secrets to an irresistible virtual storefront as we delve into the prerequisites for your DTC business's landing page, unraveling the transformative path to creating a home page that captivates hearts, captivates minds, and ultimately converts your audience into ardent supporters of your brand. What is Landing Page Optimisation? Landing page optimization is a strategic endeavor aimed at refining and enhancing every aspect of your landing page with the goal of increasing conversions. Rather than relying on mere intuition or guesswork, this process revolves around leveraging data and anecdotal evidence to make informed decisions.What makes landing page optimization even more exciting is the ability to gather valuable insights before your page even goes live. By engaging with your audience through surveys or other means, you gain a deeper understanding of their expectations and preferences. Armed with this knowledge, you can fine-tune your landing page to align with their needs and desires, maximizing its impact.Recognizing that creating the perfect landing page doesn't happen overnight is important. Instead, you launch the page and closely monitor its performance, analyzing the data and observing the conversion rate. This iterative approach allows you to make necessary tweaks and improvements based on real-time feedback, continuously refining the page to achieve optimal results. Why do you need Landing Page Optimisation? A more effective approach to landing page optimization involves identifying specific problems that contribute to low conversion rates. One valuable tool for this is a heat map, which shows user engagement patterns and highlights areas that need improvement. By analyzing the heat map, you can gather data-driven insights to inform your optimization efforts. By focusing on specific pain points and utilizing tools like heat maps, you can adopt a more methodical and informed approach to landing page optimization. Instead of relying on guesswork, you can leverage tangible data to make strategic changes that have the potential to significantly improve your conversion rates. However, heat maps are not the only visual data reports that can help. A scroll map reveals where visitors scroll past or disengage, while a confetti map shows where they click. This visualization allows you to understand where visitors click and what elements attract their attention. Overlay reports and list reports provide additional insights, showcasing click percentages on different page elements and presenting numerical data on individual clicks, respectively.By utilizing these various visual data reports, you can gain a comprehensive understanding of visitor behavior and identify areas for improvement on your landing page. Armed with this information, you can make informed decisions to optimize your page elements, improve user experience, and increase conversion rates. How to Optimize Your Landing Page? Conversion rates heavily depend on your landing page, and this is not a mystery. This process commences from the moment you embark on designing the page and continues even after its launch.Landing pages, like product prototypes, require multiple iterations to achieve the desired outcome. They must resonate with the target audience, capture attention, inspire action, and meet expectations. To optimize a landing page, an iterative approach is necessary. This involves testing, analyzing, and refining based on real-world data and user feedback. By leveraging insights from analytics, user behavior tracking, and feedback mechanisms, informed decisions can be made to enhance the landing page's performance over time. Let’s briefly explain how you can build a landing page that wins! 1. Know What You Are Offering Renowned marketing expert Joe Chernov once aptly stated, "Good marketing makes the company look smart, but great marketing makes the customer feel smart." This quote underscores a powerful principle that can be applied to your landing pages to significantly boost conversion rates.When crafting your optimization strategy, it is essential to consider how you can create a customer experience that elicits positive emotions. You want your visitors to feel not only smart but also appreciated, inspired, and excited throughout their journey on your landing page.To achieve this, focus on empowering your customers with knowledge and value. Provide them with clear and concise information that educates and guides their decision-making process. Highlight the unique benefits and features of your product or service that make them feel confident and intelligent for choosing your brand.Additionally, demonstrate genuine appreciation for their interest and engagement. Personalize the experience by addressing their specific needs and preferences. Show empathy and understanding by addressing potential pain points and offering solutions that resonate with them.Inspire and ignite excitement by presenting compelling visuals, engaging copy, and persuasive calls to action. Create a sense of anticipation and show how your product or service can transform their lives or solve their problems. 2.Keep the Important Stuff ‘Above the Fold’ The concept of "above the fold" originates from the world of newspapers, where the most captivating stories were strategically placed on the front page, above the traditional fold. The goal was to grab readers' attention with compelling headlines, enticing them to purchase the newspaper.Similarly, in the digital realm, you can apply the principle of "above the fold" to your landing pages. This refers to keeping crucial elements of your page visible and accessible without requiring users to scroll. With the widespread use of smartphones and tablets, it has become even more challenging to capture and retain users' attention.The good news is that you can leverage a scroll map to identify the average fold location on different devices. This visual representation enables you to determine where users typically reach before scrolling, allowing you to strategically position key elements. To optimize your landing page for maximum impact, focus on keeping essential elements above the fold. This includes your attention-grabbing headline, a concise and engaging body copy, and a prominent call-to-action (CTA). By ensuring these elements are immediately visible, you increase the likelihood of capturing users' attention and encouraging them to take the desired action. 3.Employ the Principle of Scarcity The psychological principle of scarcity is a powerful tool in marketing, and it can be effectively utilized on your landing pages to compel visitors to take immediate action. The concept is simple: when people perceive that something is limited in availability or time, they are more inclined to act promptly to avoid missing out.The use of phrases like "limited time" or "limited quantities" triggers a sense of urgency and creates a fear of missing out (FOMO) among your landing page visitors. This urgency motivates them to take action now rather than postponing or deliberating.Even large retail stores like Target recognize the power of scarcity. When you encountered the message "only 2 left" while checking availability for a product, it created a sense of urgency and prompted you to take immediate action to secure the item before it was sold out. This is a tangible example of how scarcity can drive consumer behavior.To leverage scarcity on your own website, consider activating limited-time discounts or offering exclusive lead magnets that won't be available again. By clearly communicating the time-sensitive nature or limited availability of your offer, you tap into the psychological trigger of scarcity.A countdown timer is an effective visual element that adds an extra layer of urgency. It visually showcases the remaining time your visitors have to act on the offer, further enhancing the sense of scarcity and prompting them to take immediate action. Inconsistencies may undermine their trust in your brand and deter them from taking the desired action. By ensuring visual consistency, you establish a cohesive narrative and reinforce the offer or value proposition presented in your ad. This creates a smoother transition for users and instills confidence that they are in the right place, reinforcing their decision to click on the ad and continue exploring your landing page. 4.On-Page SEO On Page SEO plays a significant role in driving traffic to landing pages, and it's crucial to optimize your pages to rank well for relevant keywords. Whether your landing page is your homepage or a specific page targeting industry-related keywords, appearing in search results is essential for visibility and attracting potential customers. When people search for your company's name, your homepage or designated landing page should ideally appear in the search results. This ensures that individuals seeking your brand can easily find the information they are looking for. Optimizing your landing page with your company name, relevant meta tags, and clear page titles can improve its visibility in search engine results.Additionally, you can rank for industry-related keywords to attract a broader audience interested in the products or services you offer. Tools like Ubersuggest can help you identify the best keywords to target for your landing page. Conduct thorough keyword research to understand the terms and phrases that your target audience is using to search for information related to your industry.Incorporate these keywords strategically throughout your landing page's elements, including headlines, body text, image alt text, and more. However, it's important to maintain a natural and reader-friendly flow. Avoid keyword stuffing, as search engines prioritize quality content that provides value to users. In Conclusion Creating a high-converting landing page for your DTC business requires a strategic approach encompassing various elements. By implementing best practices and leveraging data-driven optimization techniques, you can maximize your chances of capturing leads and driving conversions.From understanding the psychology of your audience to utilizing visual consistency and incorporating scarcity tactics, every aspect of your landing page should be carefully crafted to inspire action and make visitors feel valued and empowered.At Saffron Edge, we specialize in helping DTC businesses create compelling landing pages that drive results. Our team of digital marketing experts understands the intricacies of crafting high-converting pages and can assist you in optimizing your online presence. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Get The Ultimate Marketing Toolkit
100+ Tools on SEO, Google Ads, Meta Ads, Social Media, Viral Marketing, CRO, and more.
Free Download