Three Key Tips To Sell More Through The Use Of Social Media
May 22, 2017
10 min read
Social media has been an inevitable part of DIGITAL MARKETING and you can barely walk straight without paying attention to the prospective potential of social media. The already expansive influence of social media is progressing further to an immense mass with every passing day, and you can’t simply evolve into a brand if you’re not on social media. And, if you’re already successful, you owe the fortune to social media. Now, if you understand the scope of business on social media, here are some tips to help you sell more using social media.
1. Find out where your customer is: Good investment is all about spending your money at the appropriate place. Take out time to explore the accurate place wherever your target audience regularly breathes. Where people are discussing your business, where there is a need for your services, where people are already speaking of you and your competitor, that is the right place to put your resources and woo the customers.
Find out the insights of different social media platforms to know the platforms where the leads conversion is the highest. Social media monitoring will give you the right insights and opportunity to create personalized engagement activities. This will help you to build trust among the audience.
Most of the business fail to establish the desired impact because more or less they believe in creating their presence on different social media channels. But, if the various experts on the industry are to be trusted, the need is to identify the top three or four best social media channels and focus completely on utilizing them.
2. Keep it simple: Complicating things is the worst thing that you can do to irritate your customer with your social media marketing. If your social media sales funnel is complicated, which is generally what most people go wrong, chances are people won’t consider ever again.
Serving the expectation to cater what people really need is what people should focus on rather than complicating the purchase process, making it a journey of 10-11 clicks before they can finally get the product.
3. Focus on mobile social media users: As we all know that use of mobile is increasing with every passing day and every brand is focusing more and more on mobile users content. With this, even the number of mobile apps are also increasing and it has become more important for you to strengthen your presence among mobile phone users.
Now, how to do it? The answer is to check your websites mobile performance using free mobile speed checker tools available on Google and try to fix all the issues that are indicated. Speed on mobile platforms is hampered by heavy images, an absence of proper CSS, HTML coding, and Javascript. For most of the users, the major turnoff is when they face speed issues making their first experience bad. They don’t probably come back if their journey from Point A to Point B (From the point of introduction on social media to the final checkout) proves bad.
We hope these tips prove helpful and your business blossoms with yielding you huge profits.
Drive Exceptional Growth without an In-House Marketing Team
We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you
Share with Friends
Get The Ultimate Marketing Toolkit
100+ Tools on SEO, Google Ads, Meta Ads, Social Media, Viral Marketing, CRO, and more.
Free Download
Saas Competitor Analysis: A Complete Guide for Your Brand
The SaaS industry is experiencing significant growth yearly, with impressive statistics highlighting its expansion. In 2021, the United States alone has approximately 15,000 SaaS companies, collectively serving around 14 billion users globally. Additionally, as we progress into 2024, the global count of SaaS companies continues to rise, indicating a broader expansion trend across borders. As the quantity of SaaS companies continues to grow, so does the level of competition within the market. If you are a SaaS Company and want to survive in the market, you must use a SaaS competitor analysis strategy and enterprise SEO SaaS. This blog will guide you on "How to do competitor analysis in SEO." We'll cover why it's essential, the benefits, key aspects, and the best tools to help you in this process and improve your saas marketing strategies. What is SaaS Competitive Analysis? SaaS competitive analysis is a strategic process, including competitor analysis for SEO, that involves in-depth research and evaluation to understand how your company or product compares to others in the Software as a Service (SaaS) industry. This comprehensive examination involves identifying direct competitors and meticulously scrutinizing their strategies, campaigns, and operational practices, including SaaS keywords research. Engaging with a SaaS marketing agency can provide valuable insights and expertise to enhance your competitive analysis and refine your market positioning. The purpose is to gain valuable insights, enabling your company to identify and capitalize on opportunities. While the primary focus is on direct competitors, it is also advisable to recognize potential indirect competitors that may pose a minor threat but could become competitors in the future. What are the Advantages of SaaS competitive Analysis? The advantages of conducting step-by-step competitor analysis in the SEO provide invaluable insights and strategic benefits for businesses in the software-as-a-service (SaaS) industry. Here are six key reasons why undertaking such an analysis is a must: Building a Strong Unique Value Proposition (USP): When someone questions why your product is better than a competitor's, a competitive analysis gives you the ammo to answer convincingly. Whether it's a superior user experience or unique features, knowing your strengths helps shape a compelling Unique Value Proposition. You can then translate these insights into attention-grabbing landing pages. Stay Relevant in the Market: Regular competitive analysis keeps you in the loop about what's working now. If your competitors implement a new strategy, you can spot the gaps and create better content or features. Getting Ahead: Whether your competition is a big or a small company, they probably have some weak spots. Their SaaS content marketing strategy may be inconsistent, or their website content may be irrelevant. You can swoop in and offer what they can't by keeping tabs on this. It is about turning your weaknesses into your strengths. Identifying New Opportunities: Avoid copying and pasting what your competitors are doing to keep things fresh. An excellent competitive analysis helps you see if there is room for improvement in your product or marketing strategy. Find those gaps and turn them into your chance to outshine. Customize Sales Strategies: Whether you are a startup or testing different strategies, competitive analysis helps you pinpoint what works best. It's not just about refining existing strategies but also discovering new approaches that can supercharge your conversions and sales, giving you a competitive edge in the market. Understanding Your Customers Needs: Your customers need change. Dig into reviews for your competitors' tools. You get direct insights into what customers love and what is lacking. Use these insights to tweak your product. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Define Your Competition And Industry Landscape Before you can outsmart your rivals, You have to know who they are. Start by pinpointing your direct competitors, those offering similar products. Then, consider the indirect ones targeting the same customers but with different products. Next, take a good look at your industry’s big picture. Consider its market size, how fast it’s growing, who your customers are, and any obstacles for newbies trying to join the game. Now that you’ve understood the market, it’s time to take stock of the strengths and weaknesses of your SaaS marketing strategies, backlinking strategies and Saas marketing customer journey. Look at what they’re selling, how they’re selling it, at what price, and at the customer reviews for their products. This will give you an idea where there is a chance you can thrive, differentiate and excel. And that’s why really knowing your competition and industry will bring you the most amount of success in the SaaS world. It’s finally clear to you where you fit in, where you can grow, and where you can best shine. How to do SaaS Competitor Analysis? Here are some steps to get you started with competitor analysis: 1. Identify Your Top Competitors When analyzing your competition, the first step is to figure out who they are. Here are two practical methods: Use search engines: Go to Google and enter the main keywords for your industry. For instance, if you are working for your business related to SEO tools, search for "best SEO tool." The first page of results usually features tools in your niche and articles listing the "best SEO tools." Incorporating SaaS marketing SEO strategies into your search can help identify top-performing solutions and competitive insights. Check SaaS review websites: Explore platforms like G2, Capterra, and TrustRadius. Search for your industry, and you'll discover competitors you might have overlooked during regular searches. This approach helps you get a more comprehensive view of the competition. 2. Research Their Offerings and Services The value of any SaaS business lies in its product. During your competitive analysis, look at the features and functionalities of their product. Evaluate the user-friendliness of their interface and SaaS pricing page. Can someone use their product easily without needing tutorials or demos? Also, check for any bugs or downtime issues in their tool. This in-depth examination will help you understand what makes your product stand out, showcasing the benefits of opting for your solution over your competitors. 3. Evaluate Their Marketing Strategies Target Keywords: Once you have gathered the list of competitors, use tools like Ahrefs to research keywords your competitors are ranking for. Conduct a keyword gap analysis to identify those golden keywords. Ahrefs' Site Explorer Tool is your go-to here, allowing you to filter through keyword difficulty, traffic, position, and volume to spot high-impact keywords likely to convert. Investigate the backlinking strategies of your competitors using Ahrefs. Backlinking Gap Analysis: Backlinks showcase a website's authority, and tools like Ahrefs, used by top SaaS marketing agencies, can help you identify the backlink profile of your competitors, helping you spot the gaps. Understanding which websites are linking to tools similar to yours provides insight into valuable backlink opportunities your competitors might be overlooking. Content Marketing: Content marketing works as a powerful asset for SaaS companies. Take a closer look at your competitors' high-traffic posts and those holding solid positions on search engine results pages (SERPs). Identify the unique elements that make their content stand out, such as its tone, calls-to-action (CTAs), examples, and content formats. Pay attention to how they seamlessly introduce their tools within their articles. Additionally, dig into their SaaS email marketing strategy, and scrutinize how successful campaigns incorporate these elements to enhance engagement and drive results. User Experience: A slow-loading or confusing website can drive visitors straight to your competitors. Make sure your website delivers a top-notch user experience by crafting a straightforward navigation structure and prioritizing fast speed and device accessibility. For example, Trello enhances user experience with features like a search button on its blog, making it easy for readers to find what they need. 4. Customer Engagement, Reviews, and Feedback Examine how your competitor engages with customers on social media. Analyze their approach towards addressing negative reviews on external platforms. Gaining insights into these aspects is crucial. For instance, discovering dissatisfaction among your competitor's customers regarding their user interface prompts further investigation into potential UI shortcomings in your product and whether similar issues exist. This examination provides valuable information for refining your strategies and effectively addressing customer concerns. 5. Identify Strengths and Weaknesses It is essential to be aware of your SaaS company's strengths and weaknesses, but equally critical is understanding those of your competitors to refine your communication strategies. For example, when creating a listicle on the "best SEO tools," having insights into how your tool compares to competitors allows your team to craft the content more effectively. This knowledge also benefits your sales team, allowing you to contact potential customers more effectively and increase conversion rates. 6. Replan Your SEO Strategy To refine your SEO strategy, it is beneficial to analyze the effective tactics employed by your competitors and dig into their SaaS seo checklist. Leveraging insights from their research can save you time and resources while steering your strategy in the right direction. Invest wisely in proven strategies to maximize your marketing impact. When researching your competitors' SEO, use tools that offer concrete data on "how to do competitive analysis in SEO" to guide your decisions. This practical approach ensures a more informed and effective adjustment to your SEO strategy. Turn website into high paying customers We drive business growth by optimizing every inbound channel to attract and convert high-quality clients for you Set up a 1:1 strategy call 5 Key Elements to Cover in Your SaaS Competitive Analysis 1. Competitor Research: Begin your SaaS competitive analysis by identifying at least five direct competitors. Consider potential indirect players that could emerge in your niche if direct alternatives are scarce or offer alternative solutions. This comprehensive overview sets the stage for a nuanced understanding of your SaaS tool's competitive environment. 2. Highlighting USPs: Setting your SaaS product apart from the crowd is essential. Do a competitive analysis to identify distinctive features, user interface, and overall user experience that distinguishes your tool. For example, ClickUp communicates its unique selling propositions on comparison-based landing pages. 3. Strategic Keyword Research: Research and find the organic keywords that prominently position your competitors. Attention to search volume, keyword difficulty, current rankings, and associated URLs. Explore competitors' content strategies for each keyword, including creating content clusters around specific terms. This in-depth keyword research, aligned with the SEO competitor analysis checklist, lays the groundwork for enhancing your tool's visibility in search engine results. 4. Marketing Strategies: Break down the marketing strategies embraced by competitors. Evaluate whether they predominantly rely on blogs or diversify their content with lead-generating ebooks. Identify the social media platforms where they actively engage and scrutinize their email marketing initiatives. This detailed examination of their marketing approach provides valuable insights into effective strategies for connecting with your target audience. 5. Market Share Analysis: Evaluate the current market share held by your competitors and discern trends in its trajectory. Investigate whether market share fluctuations are linked to introducing new features or other factors. This analysis enables you to identify strategies contributing to market share expansion, presenting opportunities to strengthen your SaaS product’s competitive position. Additionally, consider integrating SEO benchmarking to further develop your understanding of the market dynamics and optimize your product's visibility in search engine rankings. 3 Competitive Analysis Frameworks Porter’s Five Forces This framework allows us to measure focus in a segment with five elements. With these insights, you can understand your competition and improve your brand identity. New entrants Purchasers Suppliers Alternatives Intensity of growth Growth-Share Matrix This type of framework involves products that are seen against the market competitiveness and landscape. Once these products are integrated, they can be assessed for growth potential and market share. This approach enables more effective product evaluation and facilitates business expansion. Perceptual Mapping Perceptual mapping involves visualizing your product or brand’s position relative to competitors. This framework allows you to assess your product’s positioning compared to others and understand its place in the minds of your target audience. Top Tools for Conducting SaaS Competitive Analysis SEMRush SEMrush is an extensive marketing tool that covers various aspects, including competitor analysis, keyword research, search engine optimization, and PPC management. It allows users to uncover the keywords their competitors target, assess organic and paid traffic sources, analyze content and social media strategies, and explore diverse advertising approaches. Furthermore, SEMrush provides a complete market analysis feature, helping users evaluate their market position effectively. Ahrefs Ahrefs provides features similar to SEMRush, allowing users to conduct comprehensive SEO competitor analysis services. Users can scrutinize competitors' websites, traffic, and strategies through the Site Explorer tool. By entering a competitor's name, a list of keywords for which they rank is generated, and this list can be refined using filters for more precise results. Furthermore, Ahrefs facilitates thorough site audits, addressing issues impacting your and your competitors' websites within the SEO competitor analysis services. Ubersuggest Ubersuggest provides several tools, such as a backlink checker, SEO analyzer, and website traffic checker. They've recently added a feature where you can input a competitor's domain to receive enhanced keyword ideas. With the SEO analyzer, you can discover pages from your competitors that rank well for popular organic keywords, helping you create more engaging and superior content. Moz Moz is an all-in-one tool to meet all your SEO needs, offering a specialized feature for SaaS competitive analysis. Through their True Competitor Engine, you can identify your primary competitors, uncover keyword gaps, and pinpoint content opportunities. Additionally, the tool allows users to access three complimentary reports daily, providing an opportunity for a trial before committing to its use. BuzzSumo BuzzSumo stands out with its specialized feature for competitor intelligence, making it an essential tool for refining your content strategy. If you're seeking insights on how to do competitor analysis SEO, BuzzSumo has the answers. By thoroughly examining your competition, you can get insights into the performance of their content, determine optimal platforms, understand their target audience, and compare the effectiveness of your content against theirs. Moreover, BuzzSumo allows you to pinpoint gaps in your competitors' social media strategies, offering actionable opportunities to leverage your SEO approach. Hootsuite Streams Hootsuite Streams is a powerful tool that simplifies tracking keywords, hashtags, and competitors across all social channels. Its user-friendly design ensures easy navigation, allowing any team member to access the insights they need in one centralized place. With Hootsuite, you can track and monitor your competitors' posts, engagement, social topics, and the trends they follow, providing in-depth insights for your strategic planning. Conclusion As the SaaS companies rise, conducting thorough competitive analysis is crucial. Start your research by exploring Google and potential competitors' websites within your niche. Collect valuable insights and information to inform your marketing tactics. Establish an action plan for your company's marketing strategies and commit to ongoing competitor analysis to stay ahead of emerging trends and be well-prepared for upcoming challenges. Don’t miss keyword research, “Why would you want to run a competitive analysis of keywords?" Understanding competitors' keyword strategies provides valuable insights into industry trends, audience preferences, and areas of opportunity. It ensures that your keyword strategy remains relevant and competitive. For expert guidance, contact Saffron Edge, a digital marketing partner ready to elevate your SaaS business. Ready to Grow Your SaaS Business? get in touch ...
read more
What Are LSI Keywords and How to Use Them to Boost Your SEO Results?
LSI keywords are not merely synonymous terms but words and phrases conceptually related to the main keyword. Search engines like Google utilize LSI to understand the context and relevance of web content, thereby improving the accuracy of search results. Understanding and incorporating LSI keywords into your SEO strategy can significantly enhance your website’s visibility and authority. Adding LSI variants to your keyword portfolio may construct a more complete and nuanced representation of your content that fits a wider range of search queries. This in-depth manual will cover long-tail keywords (LSIs), where to look for them, and—most importantly—how to use them to boost your SEO rankings. Discover the nuances of Latent Semantic Indexing (LSI) and how it may help you rank your website higher in search results. How to Improve SEO with LSI Keywords? Let's dive deep and uncover the secret behind effectively harnessing LSI (Latent Semantic Indexing) keywords to supercharge your SEO endeavors and boost your online presence. 1. Keyword Density Reimagined SEO has evolved from keyword density to the importance of context, thanks to algorithms like Google's Hummingbird and Rankbrain. Now, LSI keywords enable easy inclusion of related terms in your content, keeping it penalty-free and relevant. 2. New Ways of Finding LSI Keywords Finding LSI keywords is easy. Simply use search suggestions, Google Keyword Planner, LSIGraph, and SEMRush. Analyze high-ranking pages and explore SERPs to discover valuable LSI keywords to lift your content. 3. Selecting the Best LSI Keywords In the huge pool of LSI keywords, picking the best ones matters. Look for ones that match what people are searching for, have a good number of searches, and fit what the user wants—information, directions, or to make a purchase. Choose LSI keywords that fit perfectly with what your audience is looking for. Benefits of using LSI Keywords The advantages of integrating LSI keywords into your SEO strategy are manifold: Higher Search Engine Rankings: Enriching your content with LSI keywords enhances its relevance and value, ascending the ranks in search engine results pages (SERPs). Enhanced Content Credibility: LSI-driven content resonates with readers, fostering engagement and sharing, thus bolstering its credibility and authority in the digital realm. Improved User Experience: Crafting content infused with LSI keywords creates a seamless browsing experience, enticing visitors to linger longer on your site and explore further. Reduced Bounce Rates: LSI-rich content captivates the audience, minimizing bounce rates and maximizing user retention, a testament to its efficacy in enhancing overall user experience. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call The Truth About LSI Keywords LSI keywords have been a hot topic in the SEO world, but Google's stance on LSI keywords is clear: they don't exist. Instead, the focus lies on semantic relevance and natural language processing. While LSI technology may have paved the way for modern search algorithms, its direct application in SEO is questionable. Google has stated that it doesn't use LSI keywords as a ranking factor but prioritizes semantic understanding to deliver more relevant search results. This revelation challenges the traditional belief in the direct impact of LSI keywords on SEO. However, the underlying principle of semantic relevance remains crucial. While LSI keywords may not hold the mythical status once attributed to them, understanding semantic relevance and crafting content accordingly is essential for effective SEO strategies. Conclusion In the fast-changing world of SEO, LSI keywords are key to making content more relevant and improving user experience. LSI has become essential for understanding content better. By incorporating LSI insights, SEO strategies adapt to new algorithms and user needs, focusing on context rather than specific words. This approach enriches content, boosts visibility, and helps websites rank higher. Saffron Edge excels in SEO growth by using LSI to enhance content relevance and connect with audiences. Their strategic SEO adapts to trends and user behaviors, ensuring higher rankings and improved engagement. Choosing Saffron Edge means partnering with a team skilled in using LSI and other advanced SEO strategies for sustained online success. ...
read more
Why Do You Need Content Curation?
Content has become king when it comes to online marketing, which has prompted a rush of people to create useful and interest content for their potential customers. Unfortunately, creating useful and interesting content is much easier said than done, which is why some people choose to blend it with a smart and sensible approach called content curation. Like its name suggests, content curation means searching for the useful and interesting content that can be found on the Internet before presenting it for the pleasure of potential customers. It prevents businesses from having to come up with its own content, which means saving a significant amount of time, effort, and other resources. Better still, it provides businesses with much the same benefits, serving to make their inbound marketing that much more efficient and effective in the long run by establishing their expertise and experience. --> Simply put, content curation is an invaluable tool of online marketing in the modern age, though it should be noted that like most tools, it needs a master to make use of its full potential. How Can You Master the Art of Content Curation? Businesses can master content curation by keeping these tips in mind: Although businesses can just find useful and interesting content before presenting it to their potential customers, this is not a reliable method for building their reputation in the long run because the nature of such services makes them replaceable. Instead, they need to make sure that they are adding some sort of value to the content that they are presenting. For example, one great way for businesses to add value is to present the right content in response to a perceived need in their potential customers, thus saving them from having to do to searching on their own. Businesses need to make sure that the content they present are tailored to the needs and interests of their potential customers, much the same as when they are creating useful and interesting content of their own. Those that do not understand their potential customers are doomed to fail, meaning that they need to either conduct market research or gain similar insight through some other means before getting started. If businesses are not sure how to start when it comes to content curation, they should not hesitate to look at what other content curators are doing. In fact, the simplest and most straightforward way to learn content curation is to look at what the most successful content curators in the business's chosen field are doing, though it is important to note that the best content curators must learn to step off of the path of emulation once they are confident in their work. Finally, it is important to note that the best way to learn content curation is to practice and practice. Businesses should look at how their potential customers respond to their content curation, make small changes based on their responses, and then look at the new results in order to engage in a constant process of improvement that will enable them to keep up with their competitors. Further Considerations With that said, it is important to remember that mastering content curation for inbound marketing purposes is something that needs a significant investment of both time and effort. As a result, those who cannot spare such resources for inbound marketing should not hesitate to outsource such tasks to an inbound marketing specialist . ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.
Subscribe now
Get The Ultimate Marketing Toolkit
100+ Tools on SEO, Google Ads, Meta Ads, Social Media, Viral Marketing, CRO, and more.
Free Download