Three Ways To Use Influencers To Increase Web Visitors And Lead
May 17, 2016
10 min read
Table of contents
Advertisers who wish to market to their customers indirectly can use social media and other Internet tools to achieve certain objectives. Consumers look at fellow consumers to get information on their purchasing decisions.You can penetrate massive audience with minimal effort in highly competitive landscape by working with influencers. Influencers are people that are brand advocates and niche promoters and are active on social media and blogs.
Influencer marketing can be defined as a form of marketing that recognizes and targets individuals with influence over prospective buyers. Influencer marketing often involves other two forms of marketing: social-media marketing and content marketing. Influence can come from a wide range of places. As a company, there are a number of things that you can do to get traffic to take advantage of grand sales.
1. Blogging
Consumers trust referrals from a third party in most cases than from a brand itself. Influencer marketing thus is becoming one of the most effective ways to increase web visitors and leads. The main tactic used for getting traffic and generating leads is reaching out and connecting to people with big audiences and bloggers in particular. Bloggers arguably are the strongest spoke in the wheel of influencers. To get the most out of a blog, you will need to focus on creating better content than your competitors create. As great way to accomplish this, guest blogging is the way to go. Once you have a steady flow of content being created on your site and traffic, you have a vast supply of new leads coming in daily.
2. Popup Subscriptions
It is no secret that one of the most used lead generation tools is the modal pop-up. Modal pop-up typically means that they run as part of the page your visitor is currently browsing. In the past, popup used to appear in new browser windows or tabs pop-up. They have been shown to tremendously increase the number of web visitors and leads. They are an amazing way to increase your leads, but they can also easily piss off your visitors if you are not careful.
3. Infographics
Lead generation involves battling for the attention of buyers. One of the most vital objectives for content marketers is mounting the engagement with website visitors. The simplest way to increase your traffic is through infographics. The best thing about infographics is that they are somewhat easy and cheap to create, share and makes data reports so much more interesting. Infographics let you share complex information with your audience in a simple, image-based format. In order for infographics to be a success, you have to make sure the content is in accord with your business and you must endorse it massively so you can get regular quality traffic and leads.
Today more than ever, knowing how to successfully do online marketing is critical to your business’s success. Today’s social media platforms act as one giant megaphone for the voice of the customer who has always been one of the most powerful concepts in marketing.
Artificial Intelligence (AI) Is Altering eCommerce For Better - Learn How
Artificial Intelligence (AI) is one of the hot selling topics of this century. Although AI has been around since the 80s, it has found exciting applications in this decade only. AI has grown on such a magnanimous scale that analysts hold the view that it will touch the $120 billion mark by 2025. AI has crawled into various sectors, like automation, marketing, analyzing, and e-commerce. The e-commerce sector has undergone a complete transformation by incorporating Artificial Intelligence (AI). AI has even influenced custom eCommerce development. Consumers often get confused with the bewildering amount of products and brands available on the internet and thus cannot find the product matching their exact preferences. AI solves this problem by gathering user data, analyzing the consumers’ taste, and presenting the options accordingly. This also creates an environment where only the brands delivering quality products and services can sustain and thrive to grow. On the other hand, consumers get better products for their money. AI is altering the e-commerce sector in the following ways: Personalized Recommendations The famous pay per view service provider Netflix made a breakthrough in its business when it rolled out the feature of personalized recommendations. It started recommending movies and TV shows to its users based on the users’ previous choices. The IT giant Amazon then followed this model and reported a 28% growth in its user base. Netflix also got the recommendations right 80% of the time. These companies were able to succeed in their ventures because the consumer feels targeted when brands use traditional marketing techniques. Instead, brands are now using AI algorithms to study consumer behavior and track patterns in it. They then suggest products based on this pattern, and the chances of customers buying a product from these suggestions are quite high. The personalized recommendations help businesses, as well. There are several AI search engines which provide data reflecting the various touchdowns of user data. The businesses then use this data to provide a seamless user experience. eCommerce businesses incorporating AI have reportedly shown a 60% growth in their sales. Chatbots Another innovative application of AI in the e-commerce sector is chatbots. Imagine yourself walking into a store and rummaging through each section to find what you need. It would be tedious work, whereas it would be a lot easier if a store guide helps you pick up what you need. A chatbot is your online store guide. With the evolution of AI, chatbots have also become much more advanced. In fact, industry experts claim that by 2020, 85% of customer interactions will be handled by chatbots only. Chatbots are wildly successful among the customers as they provide a personalized experience. In fact, 64% of people claim that they have a hassle free and personalized experience with the chatbots. The business also finds chatbots quite cost effective. Statistically speaking, the companies who use chatbots have a 43% higher customer retention rate than the companies who do not. Stronger Website Ecommerce websites need a good digital marketing strategy to stay ahead of their competitors. The implementation of AI can achieve this. A good digital marketing strategy usually contains trending hashtags and trending topics. Developers can use AI to build custom eCommerce algorithms that traverse through the trending topics and hashtags. The results from the traversing then can be incorporated into designing and building SEO friendly websites. In a survey, 40% of consumers claimed that they switched alternate websites because the initial website was slow. Another way in which AI can help in building better websites is by making websites faster. This can be done by training the AI models to detect the touchdowns of a website where the underlying code can be optimized, thus resulting in faster websites. This is known as code crunching. Marketing Assistance AI can be a useful tool for e-commerce business. With the use of AI algorithms, e-commerce sites can gain insights into user data and thus build better marketing strategies for their targeted audience. According to Gartner's leading global and research firm, 40% of sales processes will integrate AI in their workflow by 2020. This surge is because AI helps you to market your product or service to a much refined targeted audience. The goal is to sell the right thing to the right audience at the right time. As the targeted audience is refined, the chances of selling the product or service also increase, thus leading to a better CRO. This is most commonly used in facebook audience targeting. Also, as you know your customer, it will help you to design your products and services according to their needs. AI also helps to predict marketing trends according to the current market data. Conclusion Artificial Intelligence is still in its early evolving phase. Each day new breakthroughs are being made in the field of AI. Developers around the world are finding new and exciting ways to implement AI in various sectors of our day to day lives. The eCommerce section has also experienced a colossal impact on the integration of AI. This is the right time to get accustomed to these revolutionary tactics that have the potential to yield tenfold success results. We have already witnessed the success of giants like Amazon and Flipkart. But that is just the tip of the iceberg. With each passing day, AI is becoming a necessary tool in the e-commerce industry, which benefits both the buyer and the seller. So, utilize this tool to get the very best out of it. You can implement AI in your e-commerce business in the following ways. Using AI tools develop a custom eCommerce environment that is personalized for customers. Deploy chatbots on your website as well as on your company Facebook page Integrate AI in your sales and marketing process. Engage in customer retargeting. Over 40% of businesses have increased their sales by potential retargeting customers. Maybe the second time's the charm. Also, another advantage of AI is its uniformity. Whether it is big business, medium sized business or a small scale business, AI tools, when used as per your business, are guaranteed to yield results. The only drawback of AI is that it is still in its early phases and not fully developed, but for some, this may appear as an opportunity. They can reap the early-bird benefits. Click here to hop on this bandwagon of success. ...
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How To Reach LinkedIn Advertising Support Chat
LinkedIn is like the cool kid on the block for professionals in the world of online advertising. It is a go-to place if you are trying to get your ads seen by the right people. But let's be real, things can get a bit tricky sometimes. That's where LinkedIn Advertising Support comes in – your friendly helper in the digital ad universe. As per research conducted by LinkedIn, it stands as the foremost platform for generating leads. Remarkably, 4 out of every 5 of its 900 million members play a pivotal role in making business decisions, constituting an impressive count of over 720 million members. Even when the membership base was slightly over 850 million, LinkedIn successfully engaged with 180 million senior-level influencers. A LinkedIn audience boasts double the purchasing influence compared to the average online audience. This makes it important for companies to invest in LinkedIn advertising for better business. This blog is your guide to the not-so-secret world of LinkedIn Advertising Support Chat. We are here to help you connect with the experts behind the scenes without the techy headaches. LinkedIn Advertising Support is not just a hotline; it's like having your own superhero sidekick for advertising. As ads get fancier and campaigns get more complex, having someone on your team becomes super important. This blog is like your map to find LinkedIn Advertising Support Chat – the superhero hotline for advertisers. We will tell you why LinkedIn Advertising Support Chat is a big deal, the perks of talking to real people in real-time, and how to fix common problems. It's like having a friend who knows all the LinkedIn advertising secrets. So, stick with us if you are scratching your head over your ads, wondering how to make them work better, or just curious about getting the most out of LinkedIn advertising. We are about to make LinkedIn Advertising Support Chat your new best friend in the digital marketing world. Let's make your ads shine on LinkedIn! Types of Ads on LinkedIn Knowing the benefits and aspects of each LinkedIn ad type empowers advertisers to make informed decisions that align with their campaign goals and resonate effectively with their target audience on the platform. Here are some of the key types of LinkedIn ads you can opt for: Sponsored Content: Sponsored Content takes center stage within the LinkedIn feed, seamlessly integrating with organic content. This versatile format enables advertisers to promote articles, images, and videos directly to a targeted audience. It serves as an excellent choice for campaigns focused on brand awareness, content promotion, and fostering engagement, allowing advertisers to capture attention through rich media content. Sponsored InMail: Sponsored InMail provides a direct avenue for advertisers to send personalized messages to LinkedIn users' inboxes. Messages can encompass text, images, and compelling call-to-action buttons. This ad type is particularly effective for personalized outreach, event invitations, and lead generation, allowing advertisers to tailor messages based on the profiles of the recipients for optimized engagement. Text Ads: Text ads make their presence known on the right rail or the top banner of numerous pages on LinkedIn. These ads may consist of text only or incorporate an image, often featuring the advertiser's company logo. Clicking on a text ad directs users to a website chosen by the advertiser. This straightforward yet impactful format effectively conveys concise messages, promotes specific offerings, and drives traffic directly to the advertiser's designated website. Dynamic Ads: Dynamic Ads stand out through personalization, automatically generating content based on user profile data. These ads can include profile pictures, job titles, and other relevant information, providing a tailored experience. Dynamic Ads are well-suited for personalized lead generation, recruitment campaigns, and dynamic content delivery, offering a unique way to engage the audience. How Does the LinkedIn Advertising Program Operate? Advertisers pick the ad type and outline their goals, like boosting brand awareness, when they set up a campaign. They then narrow down their audience based on factors such as location, job title, and experience. Once the target audience and budget are sorted, the ad content is created, and the campaign is set in motion. You might come across the ad if your profile fits the campaign's criteria. For example, if a company aims to connect with IT professionals, they might use Sponsored Content in the LinkedIn feed. After specifying the industry and experience level, the campaign kicks off, and LinkedIn displays the Sponsored Content to members meeting the criteria. LinkedIn members can be targeted based on provided and inferred profile details, like experience derived from work history. After member interaction, advertisers receive a report on the audience demographics. Crucially, LinkedIn doesn't share specific member data unless members actively engage. As a member, you can manage your ad settings to control how your data influences the ads you see, ensuring a personalized yet privacy-conscious experience. Why LinkedIn Advertising Support Chat? In this huge advertising domain, LinkedIn plays an important role in reaching out to the potential audience of many companies. This makes it important to understand the working of support chat for better LinkedIn advertising outcomes. Here’s why you need a LinkedIn advertising support chat for your next ad campaign: Guidance in the Ad World: LinkedIn Advertising Support Chat serves as a reliable guide through the complexities of LinkedIn advertising. It provides assistance in understanding the platform's features, campaign settings, and overall advertising domain. Think of it as having a knowledgeable friend to help you navigate the sometimes-complex world of digital advertising on LinkedIn. Instant Help for Quick Wins: Time is of the essence in the fast-paced world of online advertising. With LinkedIn Advertising Support Chat, you can get immediate assistance, allowing you to address issues swiftly and keep your campaigns running smoothly. This instant help ensures that you don't lose valuable time waiting for responses via email or dealing with prolonged resolution processes. Tailored Help, Just for You: LinkedIn Advertising Support Chat is designed to cater to your specific needs. Whether you're a seasoned advertiser or new to the platform, the chat support provides personalized assistance. Instead of generic solutions, you get help that aligns with your unique challenges, making the support experience more effective and relevant to your individual advertising goals. Fixing Problems, Pronto: Campaigns can encounter various challenges, from technical glitches to ad approval issues. LinkedIn Advertising Support Chat is an on-the-spot troubleshooter, helping you quickly identify and resolve problems. This rapid response is essential for maintaining the performance and effectiveness of your advertising efforts. Stay in the Loop with Updates: The digital advertising is dynamic, with platforms constantly introducing new features and updates. LinkedIn Advertising Support Chat informs you about the latest changes, ensuring that your advertising strategies align with the platform's current offerings. Staying updated is crucial for adapting your campaigns to leverage new opportunities and features. Boosting Confidence in Campaigns: Beyond addressing issues, LinkedIn Advertising Support Chat is a resource for gaining insights and advice. Direct access to experts empowers you to make informed decisions about your campaigns. This boosts your confidence in managing and optimizing your advertising efforts, contributing to your campaigns' overall success and impact on the platform. Better Ad Experience, Less Hassle: LinkedIn Advertising Support Chat aims to enhance your overall experience on the platform. The chat feature minimizes the hassles associated with managing ad campaigns by providing timely and effective support. This smoother experience allows you to focus more on creating compelling content and strategies, ultimately improving your ads' overall quality and performance on LinkedIn. Preparing for Contact Before reaching out to LinkedIn Advertising Support Chat, collecting key information related to your advertising account is beneficial. This includes details such as your account credentials, specific information about your advertising campaign, and any recent changes you have made. Being prepared with this information helps streamline the support process and allows the chat experts to understand your situation more efficiently. Take a moment to review common issues and frequently asked questions (FAQs) related to LinkedIn advertising. The platform often provides resources addressing common challenges. By familiarizing yourself with these materials, you might find solutions to your issues without the need for direct support. This step ensures that when you do contact the support chat, it's for more complex or specific concerns. Accessing LinkedIn Advertising Support Chat Accessing the LinkedIn Advertising Support Chat begins within the LinkedIn Ads platform. Navigate through the user interface to locate the support section. This is often found in the help or support menu. Familiarize yourself with the platform's layout, making it easier to find the chat option when needed. Once within the support section, specifically look for the chat feature. It might be prominently displayed or tucked into a specific category. The goal is to make this process as straightforward as possible. If available, explore alternative methods for accessing the chat, such as through the LinkedIn mobile app or website, depending on your preferred platform. LinkedIn understands the importance of flexibility. It is better to explore alternative methods for accessing support chat, if available. This might include using the LinkedIn mobile app or accessing the chat feature through the website. Having multiple avenues to connect ensures that you can reach out for assistance in a way that suits your preferences and current circumstances. Initiating the Chat When you are ready to initiate a chat with LinkedIn Advertising Support, start with a clear and concise introduction. Briefly outline the issue you're facing and provide any relevant background information. A clear introduction helps the support team understand your situation quickly, facilitating a more efficient resolution process. Take the time to articulate your issue in a way that is easy for the support team to understand. Be specific about the problem, detailing any error messages or unexpected behaviors you've encountered. The more information you can provide, the better equipped the support team will be to diagnose and address the issue promptly. Visual aids can significantly enhance your communication. If applicable, attach screenshots or relevant documents that illustrate the problem. This can provide the support team with a visual context, making it easier for them to comprehend the issue. Remember to annotate or describe the content of the attachments to ensure clarity. Communicating with Support Effective communication is key to a successful interaction with LinkedIn Advertising Support. Clearly express your thoughts, use straightforward language, and avoid jargon if possible. Ensure that your messages are concise and to the point, allowing for a more efficient exchange of information. If you're asked for additional details, provide them promptly to keep the conversation flowing smoothly. Don't hesitate to seek clarification if something is unclear during the chat. LinkedIn Advertising Support is there to assist you, and asking questions to ensure you fully understand their guidance is encouraged. Likewise, if the support team requests additional information, provide it promptly to expedite the resolution process. Be mindful of response times and set realistic expectations. While LinkedIn Advertising Support aims to address queries promptly, some complex issues may require more time. Understand the support team's working hours and response time guidelines. If your issue is intricate, be patient and allow the support team the necessary time to investigate and provide a thorough solution. Troubleshooting Common Issues If you are facing challenges with ad approval, review LinkedIn's ad policies to ensure your content complies. Check for any flagged content or potential violations. If the issue persists, communicate with the support team, providing details about your ad and seeking guidance on modifications to meet platform standards. For payment-related issues, double-check your payment information on the platform. Ensure your billing details are accurate and up to date. If the problem persists, reach out to LinkedIn Advertising Support, providing specifics about the payment error. The support team can assist in resolving billing discrepancies and ensuring smooth transactions. If you want to enhance ad performance, seek guidance on optimization strategies. Share details about your target audience, campaign objectives, and current performance metrics. The support team can offer insights into refining targeting parameters, adjusting bidding strategies, or optimizing ad creatives for better results. Technical glitches can disrupt your campaign. If you encounter issues such as ad display errors or platform malfunctions, document the problem with screenshots or descriptions. Initiate a chat with LinkedIn Advertising Support, clearly explaining the technical glitch. The support team can investigate and guide you through troubleshooting steps or escalate the issue for further resolution. Feedback and Follow-up After resolving your issue with LinkedIn Advertising Support Chat, consider providing feedback on your support experience. Share your thoughts on the effectiveness of the assistance received, the clarity of communication, and the overall satisfaction with the resolution process. Constructive feedback helps LinkedIn improve its support services. LinkedIn offers a range of additional resources beyond chat support. Explore community forums, help centre documentation, and other self-help materials for ongoing assistance. Familiarize yourself with these resources to empower yourself with the knowledge needed to troubleshoot common issues independently. If your issue requires time for resolution, consider following up with LinkedIn Advertising Support to ensure the problem remains resolved. Confirm that any actions or adjustments recommended during the chat have been implemented successfully. This proactive follow-up ensures the longevity of the solution and provides an opportunity to address any lingering concerns or questions. Summing Up Navigating LinkedIn Advertising Support Chat is a game-changer for advertisers, bringing simplicity and effectiveness to digital campaigns. Having a sound knowledge of the array of ad types and leveraging the support chat for troubleshooting or optimization is key to success. Partnering with Saffron Edge is invaluable for companies seeking to boost their LinkedIn ad game. With our expertise, Saffron Edge helps businesses navigate the complexities of digital advertising with precision and excellence. LinkedIn Advertising Support Chat and Saffron Edge form a dynamic duo in the competitive digital world. It's not just about overcoming challenges but unlocking the full potential of LinkedIn advertising for your business. As you start your LinkedIn advertising journey, armed with insights and support, your campaigns will stand out in the digital. We not only help you identify your goals but achieve them, too. Ready to elevate your LinkedIn ads? Partner with Saffron Edge and make your mark today. ...
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How can Artificial Intelligence enhance in-app personalization & customer retention?
Today, brands and businesses cannot ignore the increased usage of mobile phones and mobile apps. That is why working on only desktop-based access is no longer a relevant tactic for growth. Nowadays, businesses of all niches are coming up with mobile apps for generating revenue and bringing in more customers, and this might be the reason why there are currently 2.87 million apps available for download on Google Play. Source: Unsplash But do you think that just launching an app on Google Play or any other platform is enough, especially when the users are inundated with options? If your app slacks the necessary appeal, it can turn out to be an implication to your business reputation instead of acting as a catalyst for growth. To top it is the number of people (21% of people) abandoning an app just after one use. The only way to climb the ladder of success in the ocean of competition without becoming a one-time use app is to use the power of personalization. Although in-app personalization is not an easy task, it can be a practical approach with the right resources like AI. So, let's see how the power of AI is improving in-app personalization and increasing customer retention. The rise in the demand for in-app personalization With the market becoming cluttered and with so many options, customers are looking for a unique and convenient experience rather than going through the same mundane journey of purchasing a product, resulting in a shift to a trend where people prefer a personalized experience. Stats showing a rise in the demand for in-app personalization: More than 80% of the customers are more likely to buy from a brand that offers a personalized experience. 89% of the U.S marketers agree that personalization of their app has increased their revenue along 63% of smartphone users are more likely to purchase from an app that offers relevant recommendations 71% of consumers have an aversion to an impersonal shopping experience 58% of smartphone users felt more inclined toward those companies whose apps remembered who they were and their previous behavior. How is AI improving in-app personalization? Access to user personas in real-time One of the best things about AI is that it can comprehend demographical and behavioral data in a more detailed and less time-consuming manner than humans. It helps brands find out the type of content that will prove relevant for every person's mobile app use. Yes, you read that correctly, every single mobile app user. Source: Unsplash You can bid farewell to the not-so-effective yet cumbersome manual segmentation of users into unchanging personas. In such a system, the segmentation done based on the data collected would have already shifted when you accessed the user personas. But it doesn't matter whether you have 100 mobile users or 1000 mobile users, AI can learn about each one of them on an ongoing basis, and it will also keep you updated about which persona the user currently fits. Personalized and apt content delivery Not keeping the audience engaged through the mobile app might be why every 3 out of 10 apps get deleted within 30 days of installation. You might be planning to deliver new and updated content through the mobile app daily to keep occupying space on the user's mobile. However, if that content is irrelevant and un-targeted, then all your efforts will go astray. Personalization is the only way to drive app engagement. Remember that you are fighting to get a user's attention who gets 65-80 notifications on his mobile every day. So, the user will undoubtedly lose track of the generic content in the ocean of messages. Source: Unsplash AI comes with the power of digesting a vast amount of data about every individual through their in-app behavior. Based on this data, the same AI can make relevant recommendations. Home screen personalization in apps The home screen is the most critical aspect of any mobile app, and it is usually the go-to screen for users to navigate. But instead of relying on the one-size-fits-all approach with the home screen app, you can use AI to add personalization in this vital section of your app as well. Based on the app category and the quality and quantity of the demographic data during the first-time onboarding flow, you can build a personalized home screen experience for the user and make them succumb to staying engaged with the app. And this will never be a time-consuming task since AI will be helping you with garnering and analysis of data. For example, if you have launched a music-based app, you use data like favorite songs, name, age, and gender of the user to build a first-degree personalized list of music recommendations on the home screen. Customize the navigational experience In addition to personalizing the browsing, user searches, and click behavior, you can also work towards personalizing the users' navigational experience or, in simple language, customizing how the users navigate on the app. AI can harness insights from parameters like geolocation, weather, timezone, buyer persona, gender, and then personalize graphics, CTAs, banner images, products, and trending offers to give a unique navigational experience to the user. AI can also leverage the most common path towards conversion for optimizing the navigational journey. It can also identify those aspects of the app that remained unused or that might be hampering the navigational journey of the user. Improving the timing The biggest perpetrator of your mobile app can be too many notifications being sent at the wrong time, as 28% of the users delete an app just because it sends them too many notifications. A customer might love to hear that they will get 20% off on their favorite jacket that they have put into the 'For Later' category, but such notification will be of no use if sent at 3 AM in the morning. That being said, this can be a quick turn-off for someone even when sent at 10 AM if the person is doing night shifts. That is where AI comes into the picture. By analyzing the user behavior and how and when they have interacted with a notification, AI can decide on an optimal time to send notifications that will have more chances of being clicked by the user. Takeaways AI can do wonders for mobile apps, but personalization is the biggest perk of incorporating AI in mobile apps. With AI, you can take the in-app experience to the next level, increasing customer engagement and boosting customer retention rate. Of course, the incorporation of AI in mobile apps has its limitation, and it is only as good as the amount of data it comprehends. Still, you can avoid a lot of guesswork and manual workload from your mobile app marketing by using AI. For more information, feel free to get in touch with our experts. ...
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