Three Ways To Use Influencers To Increase Web Visitors And Lead
May 17, 2016
May 17, 2016
10 min read
10 min read
Advertisers who wish to market to their customers indirectly can use social media and other Internet tools to achieve certain objectives. Consumers look at fellow consumers to get information on their purchasing decisions.You can penetrate massive audience with minimal effort in highly competitive landscape by working with influencers. Influencers are people that are brand advocates and niche promoters and are active on social media and blogs.
Influencer marketing can be defined as a form of marketing that recognizes and targets individuals with influence over prospective buyers. Influencer marketing often involves other two forms of marketing: social-media marketing and content marketing. Influence can come from a wide range of places. As a company, there are a number of things that you can do to get traffic to take advantage of grand sales.
1. Blogging
Consumers trust referrals from a third party in most cases than from a brand itself. Influencer marketing thus is becoming one of the most effective ways to increase web visitors and leads. The main tactic used for getting traffic and generating leads is reaching out and connecting to people with big audiences and bloggers in particular. Bloggers arguably are the strongest spoke in the wheel of influencers. To get the most out of a blog, you will need to focus on creating better content than your competitors create. As great way to accomplish this, guest blogging is the way to go. Once you have a steady flow of content being created on your site and traffic, you have a vast supply of new leads coming in daily.
2. Popup Subscriptions
It is no secret that one of the most used lead generation tools is the modal pop-up. Modal pop-up typically means that they run as part of the page your visitor is currently browsing. In the past, popup used to appear in new browser windows or tabs pop-up. They have been shown to tremendously increase the number of web visitors and leads. They are an amazing way to increase your leads, but they can also easily piss off your visitors if you are not careful.
3. Infographics
Lead generation involves battling for the attention of buyers. One of the most vital objectives for content marketers is mounting the engagement with website visitors. The simplest way to increase your traffic is through infographics. The best thing about infographics is that they are somewhat easy and cheap to create, share and makes data reports so much more interesting. Infographics let you share complex information with your audience in a simple, image-based format. In order for infographics to be a success, you have to make sure the content is in accord with your business and you must endorse it massively so you can get regular quality traffic and leads.
Today more than ever, knowing how to successfully do online marketing is critical to your business’s success. Today’s social media platforms act as one giant megaphone for the voice of the customer who has always been one of the most powerful concepts in marketing.
Should You Consider Social Selling for Your DTC Brand Growth?
Source: Pexels It’s a marketer’s job to increase brand recognition and revenue with little additional expense in acquiring new customers. Direct-to-consumer advertising is an excellent strategy for reaching your target audience. While working with large retailers has its merits, direct-to-consumer firms also get several benefits from controlling their own marketing: More say in the product's name, price, and where it's sold Data collected directly from customers, allowing for a more in-depth analysis of your target audience. New product introductions with a shorter time to market. Profit margins can rise since wholesalers won't have to undercut their purchases. Direct-to-consumer brands take a more active role in their marketing. They can't compete with the massive reach that stores like Walmart provide. Consequently, they employ a wide range of promotional tactics, including influencer marketing, SMS marketing, community building, and email. Eager to join the action? What is DTC (or Direct-to-Consumer) marketing? Marketing strategies that bypass intermediaries and go straight to the consumer are known as "direct-to-consumer" (DTC). Direct-to-consumer marketing, often known as D2C marketing, has skyrocketed in significance as a result of the radical shifts it has wrought in both the consumer buying process and the overall market landscape. According to eMarketer, online retail sales will reach $6.17 trillion by 2023, with ecommerce websites taking up 22.3% of total retail sales. Rather than depending on middlemen like brick-and-mortar stores or online marketplaces, direct-to-consumer businesses sell their wares straight to consumers. This permits direct-to-consumer enterprises to undercut well-established brands in the marketplace. Moreover, this setup lets them keep complete command over their goods' development, marketing, and sales channels. These direct-to-consumer firms have greater leeway than their more conventional counterparts to try new approaches to distribution, such as subscriptions, collaborations with brick-and-mortar stores, and pop-up shops. Direct-to-consumer (DTC) marketing is commonly used by innovative retail startups. However, more and more companies across a wide range of sectors, including B2B ones, are exploring direct-to-consumer (DTC) marketing channels in an effort to build stronger relationships with their target audiences. How does DTC marketing work? Direct-to-consumer marketing (DTC) is a broad term that includes anything from brand awareness campaigns to content marketing to growth marketing to performance marketing. These are all possible through direct customer channels and direct consumer involvement. Although digital channels like social media and online advertising are essential to direct-to-consumer campaigns, other channels like print, out-of-home, television, radio, etc. may also be used to reach and engage with the intended audience. Some of the time these alerts contain information that actually matters. And sometimes they're meant to really make people go out and buy something. Direct-to-consumer (DTC) marketing focuses on customer acquisition, retaining customers, product merchandising, digital marketing, social media, and paid/owned/earned media since these strategies have been shown to increase sales and brand awareness. Information about these endeavors is tracked and recorded digitally. How much it costs to acquire a client (CAC) and how much money a company makes off of that customer over time (LTV / CLTV) are two common metrics used by businesses. Direct-to-consumer marketing has a totally distinct function in the pharmaceutical sector. Prescription drugs are not available to the general public without going via a physician first. Prescription medicine sales have been shown to increase when advertisements use the phrase "ask your doctor." Pharma corporations spend around $6 billion on such commercials a year. How does branding play a role in DTC? In direct-to-consumer businesses, the company's brand strategy is very important and should serve as the inspiration for all promotional activities. Multiple campaigns may be required, depending on the nature of the connection with the consumer or client. It's possible, for instance, that advertising that strikes a chord with a middleman like a store won't strike the same chord with the end customer. Companies can't expect to develop without first aligning their brand positioning, direct-to-consumer marketing, and target consumer/customer initiatives. Benefits of selling directly to consumers Now that you know that selling directly to customers may be beneficial on both ends, let's examine the specific ways in which this business model succeeds: Higher Customer Lifetime Value The customer’s value during their engagement with your brand is known as the customer lifetime value (CLV). Profitability is shown in a high CLV. In addition, profitable operations indicate a successful company. The more intermediaries you have, the smaller your CLV will be since they all take a cut of your profits. By way of illustration, if you're in the shoe business and you adhere to the standard retail model, you'll have to undercut your competitors so that wholesalers and retailers may resale your product to consumers at a higher markup. But if you sold those sneakers to clients on your own, you'd be in complete charge of your profit margins and could thus influence customer lifetime value. Better relationship with customers It's common knowledge that the key to attracting and keeping consumers is to develop and nurture positive relationships with them. One approach to do this is to make direct contact with clients at every point of interaction they have with your brand. If you're selling your wares through middlemen, it's hard to cultivate these connections. Simply put, when you rely on middlemen to move your goods, you lose access to crucial information that may inform and improve your marketing strategy. Let's use sneakers again as an example of a product that might be sold to retailers and distributors. You might expect quite fundamental information from the stores selling your footwear. Data on consumers that doesn't let you gather information about their experiences, their purchases, or their position in the hierarchy of priorities when making a purchase, is quite fundamental. But if you're selling the sneakers online, you can also do surveys, session recordings, heat maps, and A/B testing to learn more about your consumers. Last but not least, you may boost your earnings through cross-selling and up-selling. Consumers Prefer Buying Direct With the advent of the internet, consumers are able to more easily communicate with the makers of the products they purchase, and many have begun to prefer doing business directly through manufacturers rather than with merchants. Research by Brandshop found that 88 percent of buyers would rather buy straight from the manufacturer. Buying from the manufacturer provides more advantages than buying from a store. Who wouldn't want to buy a product from someone who is well familiar with all of its features and benefits? Buying directly from the manufacturer is preferred by customers since they can have all of their queries answered by chatting with the brand's support team on the brand's eCommerce website. Buying directly from a manufacturer allows clients to take advantage of specialized assistance, extended guarantees, reduced pricing, and individualized items. Control over messaging, brand. data and reputation The phrase "control" sums up the primary motivation for many companies to switch to DTC distribution. Price setting authority; data on customers; persuasive marketing; product and brand management; positive public perception. Today's consumers are pickier than ever before. You need to ensure they have a positive interaction regardless of how they contact you. Put another way, you're essentially killing your business if you don't manage every single consumer interaction with your brand. In the current retail structure, manufacturers have very little leverage. Even when it comes to pricing, manufacturers have limited influence. Once the product is out for purchase, there is very little they can do to boost its sales. All authority now rests with retailers and wholesalers. Manufacturers will lose money if sales at retailers are poor, and the only option to improve that situation is to spend more money on advertising. Omnichannel commerce By integrating several sales channels into one seamless whole, omnichannel commerce creates a consistent and enjoyable buying experience for consumers no matter how or where they choose to shop. Seventy-three percent of consumers, as reported by Harvard Business Review, employ several channels at various points in the buying process. Moreover, UC Today reports that 90% of customers desire an omnichannel experience with integrated support for several channels of communication. The data shown above shows that consumers increasingly anticipate a consistent omnichannel shopping experience regardless of where they may be. If you don't provide a consistent feel across all touchpoints, you'll lose consumers and money. If you want to provide your consumers with a consistent brand experience throughout the buying process, you need access to all of the customer touchpoints. When using a conventional sales strategy, however, it is extremely difficult, if not impossible, for manufacturers to have complete visibility into every interaction a client has with their brand. As was previously said, the traditional retail model restricts manufacturer flexibility by erecting a wall between manufacturers and customers, making it awkward for customers to connect with a manufacturer in a more natural setting. Pitfalls of direct-to-consumer marketing There are advantages to direct-to-consumer advertising, but it's also vital to consider the risks. If you want to break into a new market through DTC, you'll need to put some money down first. To launch prospecting efforts and raise brand recognition, you'll require a sizable sum of money. Unlike when purchasing from a brick-and-mortar store, no target demographics are already in place. Furthermore, the liability risk for DTC brands is higher. No one else is responsible for your business's failure to succeed if you fail to attract enough clients or effectively market your goods. Native digital companies need to interact with consumers across all channels. Seventy percent of shoppers check out three different sites before making a final decision. Consumer-to-consumer (C2C) sales can complicate supply chains. The company is susceptible to a number of threats. Instead of sending goods to a few of suppliers, you'll be delivering thousands of orders directly to customers' homes. How DTC brands can compete in a saturated market Being one of the pioneering firms to adopt the direct-to-consumer business model meant only providing an innovative product. As more direct-to-consumer (DTC) firms enter the fray, however, competition for consumers' time and dollars increases. In order to maintain their rapid ascent, DTCs must rediscover the pioneering zeal that first catapulted them to success. Direct-to-consumer companies should think about how to interact with consumers on the social media sites they use. Short-form videos on platforms like Instagram, TikTok, and Snapchat should be embraced. They need to adapt their online shopping approach for social media by creating shoppable content that readers may find naturally as they peruse product recommendations in their feeds. Direct-to-consumer firms should also reconsider the advantages they have over those sold in stores and the drawbacks that may lead a consumer to buy the same product from a large, unbiased retailer instead. The next step is to build upon their existing strengths while coming up with innovative answers to the problems they have identified as weaknesses. Examples of this include the high prices that brick-and-mortar retailers set on products so that customers may take advantage of in-store bonuses like trying them on before buying. But direct-to-consumer businesses have a wide variety of options to offset that value-add with their own rules. Final thoughts on DTC social media It's no secret that in the booming direct-to-consumer sector, the most successful companies are those having a robust social presence that is consistent with the rest of their operations. Establish your brand's social media presence by thinking about what social media means for your brand, where your target audience spends time online, and how you can offer value to their lives. To thrive in today's digital, social-first landscape, try things like using less well-known social channels, expanding your reach through influencer collaborations, and making the most of each channel's unique set of features. To stand out in a growing industry that is getting saturated across all niches, it is important to diversify the ways in which you use social media. ...
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Why Do You Need A Cart Abandonment Email Strategy For Your Business?
Are you spending a lot of (hard-earned) money on Facebook Ads or Google Adwords to get more traffic to your website but not generating any revenue? If this sounds like you, you most likely have a leaking bucket. To put it another way, no matter how much water you put in the bucket, it will not hold it all since it is leaking somewhere. It's happened to all of us: you are casually browsing the products on an online store, putting some items in your cart, and right before you complete a purchase, boom! You close the app, leaving those items in your shopping basket. If you don't believe it, look through your online shopping carts; something is most likely waiting to be purchased. Shopping cart abandonment is a significant leak in most eCommerce businesses' sales and marketing funnel . A lot of money was invested in attracting these customers, and they have already shown considerable interest in acquiring your product. It is not, however, an unusual occurrence. Approximately three-quarters of consumers abandon their shopping carts at checkout, and this number has been gradually increasing in recent years. Creating an email marketing campaign to combat the phenomenon of abandoned shopping carts might be as simple as that. You will be able to reclaim more of the revenue you previously lost and boost the number of website visitors who become clients. But, as you may know, email marketing can solve almost anything. So, today, we will go over the fundamentals of cart abandonment emails and see how a successful email marketing plan can help your eCommerce business turn the tables (or carts, in this case.) So, let's get started. What Is An Abandoned Cart Email? eCommerce relies heavily on abandoned shopping cart emails. Depending on the retailer’s policies, shoppers who add an item to their online cart but do not complete a transaction will receive an abandoned cart email or a collection of abandoned cart notifications. Customers who have not purchased anything in five hours, for example, are unlikely to shop for the item in their cart actively. Visitors to your site may leave after placing an item in their shopping cart but not purchase it for various reasons. With an abandoned cart email, you may remind them of their interest in your products and push them to make a purchase. Most of your abandoned cart emails are probably automatic, which means they are sent to customers based on predefined triggers set up by you or another member of your staff. Cart abandonment automation is available from many contemporary Email Service Providers (ESPs) and even some eCommerce platforms, with pre-made templates available in many cases. How Does Abandoned Cart Email Work? An abandoned cart email is sent to the visitors who leave items in their shopping cart but do not complete their transaction. It is usually prompted by this activity and provided at three different times: one after the triggered action, the second 12 hours after the prompt action, and lastly, 24 hours after the started action. Abandoned cart emails serve as a gentle reminder to buyers who may require some extra motivation to complete their purchase. Many customers treat their shopping carts as wish lists, putting them there for hours or days before deciding. Alternatively, they could have been distracted by any form of interruption. In this case, abandoned cart emails serve as a way to entice them back to finish their purchasing without adding to the friction. Moreover, abandoned cart emails are a great method to get feedback from your consumers and figure out why they chose your website over a competitor's and abandoned their carts. You can address buyers' problems while also improving the eCommerce experience. When quality products are discounted, it informs potential customers that they are losing out on a great offer. It softly reminds them to follow through after making up their minds. It sneaks up on them, instilling dread of losing out and increasing purchases by 64%. Instead of sounding like a sales pitch, send abandoned cart emails. So, what are the benefits of receiving those emails? Top Benefits Of Receiving Abandoned Cart Emails Increased Conversion Rates Whether your consumer forgot to finish their purchase, looked for alternatives from another company, or didn't have their credit card accessible, setting up a cart abandonment email can be the difference between completing the sale and losing it. The obvious benefits of recouping lost sales and improving income and conversion rates are the key motivations for using this strategy. The first advantage of employing automatically triggered emails rather than manual ones is saving time and money. You may use these emails to encourage clients to return to your site and make a purchase. The emails can remind customers of items, provide references to similar products, or even offer a reward for their purchase for price-sensitive clients' motivation, depending on their gap in memory. It allows you to keep your current customers while saving money on new ones. Customer Interactions Are Improved Via Cart Abandonment Emails You may re-engage abandoners, communicate with them, and build a cart of abandonment emails. When individuals receive personalized email messages and personalized product recommendations, they perceive your company as relevant and helpful. Giving your emails a distinct personality will help you stand out from others. More clients are likely to buy from you again due to their increased trust and loyalty to your brand. Enhanced Customer Satisfaction You might be able to figure out why a customer abandons an order if you send them an email. This information can improve your clients' experience by demonstrating care and providing a customized answer. By fixing this issue, you may be able to improve customer experience and prevent future cart abandonment. There are several methods for determining why a customer left their shopping cart empty. You can either ask the client directly what the problem is and how you can help, or ask them to fill out a short survey or provide them resources to contact you for help (email address, telephone number, and live chat.) Abandoned Cart Strategy: Conclusion Saffron Edge's abandoned cart email strategy is an ROI-driven strategy. They will help you create the best email campaigns for hot leads (potential customers who expressed interest in buying.) By following up with these potential customers and reminding them of the product they were interested in, you can improve your company's customer experience and generate sales. FAQ For What Reasons Are Abandoned Cart Emails So Essential? Abandoned cart emails serve as a reminder to buyers who might need a little extra encouragement to finish their purchase. Many shoppers use their shopping carts as wish lists, adding items for hours or days before deciding. Alternatively, any disturbance could have distracted them. It's a good sign that they are interested in what you are selling. What went wrong, then? Was there an issue with the checkout process? No, the consumer may have given themselves sufficient time to consider it. You have no idea what your client is up to. That is why you must remind him of his enthusiasm for the topic. Abandoned cart emails are an excellent method to boost purchases. When Should You Send An Email About An Abandoned Cart? The first abandoned cart email must be issued within one hour of the abandoned cart. It’s lengthy enough to iron out any issues with the checkout process but not long enough to forget about the item completely. Send a second and third abandoned cart email after a day or two, then wait another 2-3 days. How Many Emails Should You Send Out In Abandoned Cart Series? It all depends on you. Sending one to four emails is considered ordinary; sending more than that may fall into the spam category. Customers may still be hesitant to purchase an item if they just received a single email one hour after abandoning their cart. ...
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How To Prepare For Google’s Mobile-First Index
Google, which you may recognize as a search engine goliath, is at the end of the day a business trying to make profits. And like most successful businesses, they too want to provide their users (searchers), like you and me, with the best experience they can for using their platform. Since mobile usage all around the globe has witnessed tremendous growth over the past years, it becomes fairly easy to understand Google’s decision to focus on mobile as well. In November 2016, with their announcement of introducing a mobile-first indexing algorithm to show better search results to their ever-increasing mobile searchers, it generated quite a buzz about the future of mobile and the direction of SEO in general. But this vague Google announcement created more confusion amongst webmasters than buzz and questions like ‘Does this announcement mean I should only focus on my mobile website?’ and ‘I don’t even have a mobile website, should I get one to increase my overall rankings?’ popped up in the comments soon enough. Until recently, when Google cleared all the air about their new mobile-first index with an announcement stating that they are commencing their long promised and awaited ranking algorithm shift and have started migrating sites that follow the mobile-index best practices. For those who are still new to this concept, Google’s shift to mobile-first indexing is actually not how things are admitted or prevented from inclusion in its index, but instead, how things are organized within the index, which is obviously going to be mobile-first from now on. But the key takeaway of all this is that there still is only one index of your website and it will be heavily prioritized on the performance of your mobile website. So, if you want to get that front spot of Google, getting a fully optimized mobile website along with your desktop website is your best bet. Here are some factors that will help you rank better in accordance with the new Google’s mobile-first indexing algorithm - Know your type of site You need to know what type of mobile website you currently have and set it’s metadata accordingly to let Google crawlers know as well. Usually, all separate mobile websites fall under the category of dynamic serving or separate URLs. It will help your mobile website get indexed quickly and more often. Like, in a dynamic serving setup, a vary HTTP header must be added to its metadata to hint Google crawlers about your site’s dynamic serving. Google prefers that you have a responsive web design instead of having separate URLs for your mobile website because of its crawler friendliness and the ease of sharing it provides to users. Moreover, if you choose to have a responsive web design for your mobile website, you won’t have to alter your desktop website content in any way. No matter which type of website you choose, using any of the mobile optimization methods require that you let the crawlers know specifically under what category your mobile website falls in, as it will only help your website get crawled and indexed in a better way. Speed From July 2018, page loading speed is going to be a major ranking factor for mobile websites and Google is calling it the ‘Speed Update’. Website performance, according to a Kissmetrics’ study, is the most decisive factor that can result in a good or bad user experience for mobile searchers. Accordingly, optimizing your mobile website for speed should be your top priority for 2018 if you are looking to jump up some places in your search results. You can use Google’s own tool PageSpeed Insights to analyze and optimize your mobile website’s performance. Accelerated Mobile Pages (AMP) Talking about speed, making use of the Google’s AMP project is a nice way to book a spot at the top of search results in the form of carousels. See that lightning bolt on the bottom left corner of the carousels, that denotes that the pages are AMP. AMP is light HTML pages that take advantage of various technical approaches to prioritize speed and deliver a quicker experience to users by instantly loading content. If all your desktop website pages are built with AMP HTML, you won’t need to have a separate mobile website to cater to your mobile visitors. Also, websites that are already using AMP pages enjoy greater Google mobile search results exposure across categories of e-commerce, entertainment, travel, news, recipe sites and more. If you have a website hosted on Wordpress and want to make use of the extra benefits of AMP, you can install plugins that can help you with the same. Schema and Rich Snippets Schema or Schema Structured Data is a semantic vocabulary of microdata tags that you can add to your website’s HTML to improve the way search engines read and display your page in SERPs. By adding this structured data markup to your website’s HTML, search engines will be able to better understand the content on your website and add a ‘rich snippet’ to your search engine results which can marginally improve CTR as searchers will be able to see better and in-depth information about your website. With Google pressing webmasters to provide rich information to searchers, I think adding Schema markup to your mobile website now is more important than ever. If you haven’t yet added schema markup on your mobile website, you can add it with the help of this detailed guide and test its effectiveness by using Google’s Structured Data Testing Tool. Likewise, if you have a WordPress website you can make use of plugins to add information-rich schema markup to your website’s HTML easily. Site Structure When it comes to SEO, the HTML structure of your website matters. Your website’s technical configuration plays a crucial role in its organic performance and if you are using a dynamic serving or separate URL mobile website, you need to be more careful and double check your website for the following aspects - 1. Hreflang Tags If your website caters to users of different nationalities, most probably you’ll have your website translated in other languages as well. But how do search engines know what webpage translated into a specific language needs to be shown to a specific user? Through Hreflang Tags. If you have a ‘Separate URL’ mobile website, make sure that you have placed the correct Hreflang Tags on your mobile website’s HTML to redirect users to a webpage of the correct language. 2. Robots.txt A website ‘Robots.txt’ file contains specific directives for search engine crawlers to follow when they crawl your website. If you have a ‘Separate URL’ mobile website, then you need to have a separate ‘Robots.txt’ file for your mobile website as well. The ‘Robots.txt’ disallow directives on both your mobile and desktop website must be the same for search engines to crawl your website properly. 3. Crawl Rate After this mobile-first indexing algorithm, the rate at which Google crawlers will crawl your mobile website is most likely to increase. So, it makes sense to gear up your mobile website for it in advance. Make sure that the increased crawling doesn’t slow down your website by upgrading it’s hosting environment. Fast loading sites hurt no one! User Experience With this Google update, the quality of the overall user experience your mobile website provides is paramount. To rank better, I think it goes without saying that you absolutely need to focus on improving the end-user experience for your mobile searchers. Having a slow loading website, scattered website layout, unplayable content, poor navigation, complex design, too many elements, infinite scrolling, improper font size or faulty redirects on your website is bound to upset visitors and make them leave which may hurt your website’s search engine rankings beyond repair. So, it’s better to keep a close check on the user experience your mobile website provides using a service like Chrome User Experience Report which evaluates your website with a public dataset of key user experience metrics and offers quick optimization suggestions. What to avoid Anything that adds unnecessary friction and hampers customer experience must be avoided when it comes to a mobile website. Google cleared it right from the start that anything that hinders content accessibility on a mobile website will be penalized and they targeted mobile interstitials first. Since then, they have come a long way in defining what webmasters must absolutely avoid having on their mobile website to see a positive effect on their search engine rankings. Google has a list of all the common mistakes webmasters must stay clear of to improve their search engine rankings or to keep their hard earned rankings in place. Mobile Friendliness Tests There are many mobile friendliness tests available online to… you guessed it, check the mobile-friendliness of your mobile website. After applying all the above-mentioned methods, you can check the results of your efforts on Google’s Mobile-Friendly Test orMobiReady. These tools not only analyze your complete website for mobile friendliness, they also highlight what else you missed in making your website more mobile friendly. Take Webmasters’ help Google Webmaster Central Blog is Google’s official blog where they post about the latest developments in their algorithms and search results. Keep a close eye on this blog to stay on the same page as Google. Another helpful resource Google provides to its webmasters all around the globe is Google Webmaster Central Help Forum, which is a place where webmasters can post or search for their queries and get straightforward solutions from the experts. Head over to this forum if you are facing any hurdles in fully optimizing your website for mobile. The whole point of this blog is to convince you of the importance Google is placing on having a mobile website with their new mobile-first indexing algorithm. Just relying on your desktop site for search engine rankings will help you no more. You need to have a fully SEO optimized mobile website and provide a customized experience to mobile searchers who are actively searching for your website online. ...
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