Tips To Create Engaging And Amazing Social Media Content
May 01, 2017
10 min read
With the digital marketing escalating high on the ladder and soaring to fame, the services are going expensive to manage. In this times, supporting the identical worn costly marketing approaches to boost your business is inevitably not a good idea. The Digital marketers are deliberately watching for a substitute choice which is little affordable but extremely efficient at the very point and is not complicated for the in-house crews to follow and implement.
What is the need of Engaging social media content
The drift has changed the direction and it’s not difficult to guess where the public or prospective patrons are. If your business is not performing well lately, inadequacy on social media is one possible reason that you can work on to improve your sales. With the popularity of social media platforms like Instagram, Twitter, Facebook your business can gain the right exposure that you were looking for inasmuch that you’ll include social media in your strategies for years to come.
How can you effectively use social media?
Social media has achieved a huge reputation, so if you find your contenders there before you, don’t get amazed. No matter how much notice they have earned on social media and how much they are lucratively they are there, you can invariably beat them with one mere trick, and that is by producing and posting highly engaging social media content across all the complete variety of platforms.
Here are some ways you can create content that is capable of getting high engagement.
Use of Data will give you direction: Data can provide a good knowledge about competitors, industries, and prospects. What needs to be done more and when is a need to stop something. The interest of your audience is easily recognizable through data.
Ensure engaging content on Facebook Page: Creating a Facebook allows the platform but you have to put some efforts to bring an audience to take a note of your page. No one is going to learn about your page in their dreams, hence launch creative incentives, and create different forums.
Curate selected content: Content curation has been an inevitable part of digital marketing and there is no way you can replace it. Hence, it’s advised to use selected content which is highly engaging, catchy, and shareable across different platforms.
Manage a blog: Manage a blog for your website to discuss topics in depth with your customers and provide them some relief from the promotional content. Write on topics that are trending and which is something that your audience wants to know.
Don’t overlook questioning and answering on Quora: Quora is the best source to know what people related to your business want to know. And, to look for great opportunities for networking and joint ventures.
Connect your audience with storytelling: Use of storytelling style in written content or video content always gives you an edge over your rivals. Storytelling is an ability of the writer to connect audience emotionally and psychologically.
Use Videos: Rather than written content, use product disclaimer videos to aware your prospective customers about your product.
Craft unique content: Whenever it comes to content, uniqueness and freshness of content is always preferred. Good and unique content crafted well is more capable of getting you lucrative benefits than any other marketing strategy.
Utilise Youtube videos: Youtube is the top contender in context of affordable marketing using affordable videos. You don’t need to spend big amount or use fancy DSLR’s to create a video on Youtube, a simple phone with a good camera does the job. And any video with the good effort of marketing can get a large no of viewers.
Building a SaaS dashboard for your business
What is a SaaS Dashboard? A SaaS (Software as a Service) dashboard is the foundation of modern business intelligence, providing real-time visibility into SaaS application performance and overall corporate health. It enables data-driven decision-making and continuous improvement by bringing together essential metrics and KPIs from sales, marketing, finance, customer support, and product development all while optimizing for technical SEO for SaaS. Beyond data display, these dashboards serve as catalysts for strategic moves and operational efficiencies, with adjustable layouts to meet a variety of corporate demands. Integration capabilities provide a comprehensive view by effortlessly combining various data sources, while strong security measures maintain trust and dependability. In summary, a SaaS dashboard goes beyond its function as a tool, emerging as a strategic ally in navigating the digital terrain with confidence, clarity, and a focus on growth and SaaS branding. Why Use a SaaS Dashboard for Your Business? In the fiercely competitive SaaS market, having a comprehensive SaaS metrics dashboard is essential for gaining a competitive edge. Here are some key reasons why your SaaS business needs one: Data Management: SaaS dashboards centralize data from multiple sources, eliminating the need to access different applications and ensuring data quality, speed, and consistency. Visibility: With interactive visualizations, dashboards provide a holistic view of business operations, customer behavior, and performance metrics, enabling informed strategy development. Cohesion: By providing 24/7 access to information across platforms, dashboards promote cohesion and collaboration within the organization including sharing insights from SaaS LTV calculation. Growth: By identifying trends and patterns, dashboards empower businesses to capitalize on strengths, minimize weaknesses, and drive continuous growth. This is essential for scaling popular SaaS products. Communication and Collaboration: Dashboards facilitate cross-departmental communication and collaboration by sharing data-driven insights and ideas. Components of a SaaS Dashboard The SaaS KPI dashboard is a strong tool that helps firms gain important insights into their performance indicators. It focuses on critical metrics including user engagement, churn rate, customer acquisition cost, and lifetime value, providing actionable data for better decision-making. Users can quickly change their plans thanks to real-time data updates. Customization options enable enterprises to modify the dashboard to meet their individual requirements, assuring relevance and usability. In summary, the SaaS KPI dashboard enables firms to efficiently analyze their performance and SaaS reviews, identify areas for development, and promote ongoing growth. Actionable metrics: The SaaS KPI dashboard prioritizes actionable metrics, including user engagement, churn rate, customer acquisition cost, and lifetime value, offering valuable insights into performance. Real-time data updates: Ensuring access to the most recent data, the dashboard provides real-time updates, enabling informed decision-making based on the latest information, assuring relevance and usability in tracking SaaS lead gen. Customization: Users have the flexibility to customize the dashboard according to their specific needs, emphasizing the most relevant metrics for their business objectives. This feature enhances user experience and ensures that the dashboard remains aligned with evolving priorities. Why building a value-based dashboard Saas is essential? Constructing a value-based dashboard is imperative as it serves as a pivotal tool in user-centric software development. Unlike traditional dashboards that merely present data, a value-based dashboard is meticulously crafted to furnish users with essential insights crucial for attaining their objectives. It transcends the conventional by delivering not just information but meaningful, actionable saas reporting and insights that foster user engagement, retention, and overall satisfaction. The significance of developing a value-based dashboard is underscored in the early stages of software product creation. By prioritizing its implementation, developers ensure that users have access to pertinent information necessary for making informed decisions, which is essential for making informed decisions in SaaS sales strategy, steering their actions toward positive outcomes. This proactive approach aligns with the ethos of user empowerment, elevating the overall user experience and contributing to the long-term success and viability of the software product. In essence, a value-based dashboard becomes a cornerstone in the foundation of user-centric design, driving success and satisfaction in tandem with the users' goals. Benefits of a value-based dashboard Enhanced User Experience (UX): Incorporating a performance-driven dashboard design improves the overall user experience, making it more intuitive and user-friendly for demand generation examples. This, in turn, helps prospects quickly recognize the value of your product, facilitating smoother onboarding processes for critical business perspectives. Increased Customer Retention and Utilization: A value-based dashboard contributes to higher user retention rates by ensuring that users find ongoing value in your software. The design encourages regular and effective utilization of the software, leading to a more engaged user base. Positive Word-of-Mouth Marketing: Happy customers, impressed by the value-centric dashboard, become natural advocates for your product. This positive sentiment translates into word-of-mouth marketing, as satisfied users are more likely to share their positive experiences with others. Building Frequent Users: Satisfying users, particularly those engaged in repetitive tasks, establishes a positive feedback loop. Users find value and convenience in your software, leading to increased frequency of use and a higher likelihood of becoming dedicated, frequent users. Improved Net Promoter Scores (NPS): The positive user experiences derived from a value-driven dashboard contribute to higher Net Promoter Scores. Users are more likely to recommend your software to others, creating a positive impact on your overall marketing strategy and customer acquisition. This blog is your roadmap to developing a successful B2B SaaS referral program and mastering the essential SaaS go-to-market strategy for sustained success in this competitive landscape. Key elements of a Saas dashboard A solid SaaS dashboard has essential components like: User-friendly interface: The SaaS dashboard template should be simple to use and comprehend so that users may quickly gain actionable insights and make decisions based on information. Real-time data updates: To guarantee that you always have the most recent information, the data on your KPI dashboard should refresh in real-time. Key Performance Indicators (KPIs): KPIs give you a clear picture of how well you're doing in relation to your strategic goals. For example, if a KPI is churn rate, which tracks the frequency at which customers choosing to discontinue business with you, if the objective is to boost client retention. Customization capabilities: The dashboard should allow for easy connectivity with important business systems for the inclusion of metrics on-demand. It should be created with your specific business requirements and user preferences in mind. Additionally, it should offer a variety of graph designs using powerful charting features to accommodate different visual preferences. What Metrics Should Be Included in a SaaS Dashboard? The key to a successful SaaS analytics dashboard is to include the right mix of metrics that provide a comprehensive view of your business. Here are some essential metrics to consider: Monthly Recurring Revenue (MRR): The predictable revenue generated from monthly subscriptions acts as a reliable indicator of a company's financial health and growth trajectory, facilitating strategic planning and resource allocation. Annual Recurring Revenue (ARR): Annual Recurring Revenue quantifies the total revenue generated from subscriptions annually, providing insights into long-term revenue stability and growth potential. Churn Rate: The Churn Rate, representing the percentage of customers who cancel subscriptions, offers crucial insights into customer satisfaction and retention strategies, guiding efforts to minimize attrition and maximize revenue. Customer Acquisition Cost (CAC): By quantifying the average expense associated with acquiring a new customer, including marketing and sales costs, Customer Acquisition Cost helps optimize budget allocation and assess the efficiency of acquisition strategies, such as backlinking strategies. Lifetime Value (LTV): Saas Lifetime Value estimates the net profit a customer will generate over their relationship with the company, guiding decisions related to customer retention, loyalty programs, and overall revenue optimization strategies. Average Revenue per User (ARPU): Average Revenue per User signifies the average revenue generated per user or customer, aiding in evaluating pricing strategies, product offerings, and revenue forecasting within the SaaS market Strategy. Customer Retention Rate: Customer Retention Rate, representing the percentage of customers retained over a specific period, underscores customer satisfaction and loyalty, influencing retention strategies and revenue stability. Lead Velocity Rate (LVR): Lead Velocity Rate measures the rate at which qualified leads are generated, reflecting the effectiveness of marketing efforts and providing insights into sales pipeline health and future revenue projections. Net Promoter Score (NPS): The Net Promoter Score serves as a key indicator of customer loyalty and satisfaction, gauging the likelihood of customers recommending the product or service to others, and guiding efforts to enhance customer experience and retention. When selecting a SaaS dashboard template, consider the following factors: User-friendliness: The dashboard should be straightforward to use, providing rapid access to pertinent information. Scalability: As your company expands, the dashboard should be able to handle increased data quantities and changing requirements. Security: To secure critical corporate data, ensure that the dashboard uses industry-standard security procedures. Integration: The dashboard should work smoothly with your existing systems and data sources, allowing for a smooth flow of information. Customization: Look for a dashboard with customization options to personalize the UI and KPIs to your company's requirements. Conclusion SaaS dashboards are essential tools for contemporary SaaS companies because they capture the power of data visualization and provide the insights required to drive growth, improve customer experience, and optimize operations. SaaS dashboards including those integrated into SaaS website design and SaaS pricing pages, are the foundation for data-driven decision-making, resulting in corporate success. As you begin your SaaS journey, thoroughly assess your company needs and select a SaaS dashboard design that corresponds with your objectives. With the correct dashboard in place, you'll be able to navigate the competitive landscape, find opportunities, and make educated decisions to move your company ahead. ...
read more
What Are LSI Keywords and How to Use Them to Boost Your SEO Results?
LSI keywords are not merely synonymous terms but words and phrases conceptually related to the main keyword. Search engines like Google utilize LSI to understand the context and relevance of web content, thereby improving the accuracy of search results. Understanding and incorporating LSI keywords into your SEO strategy can significantly enhance your website’s visibility and authority. Adding LSI variants to your keyword portfolio may construct a more complete and nuanced representation of your content that fits a wider range of search queries. This in-depth manual will cover long-tail keywords (LSIs), where to look for them, and—most importantly—how to use them to boost your SEO rankings. Discover the nuances of Latent Semantic Indexing (LSI) and how it may help you rank your website higher in search results. How to Improve SEO with LSI Keywords? Let's dive deep and uncover the secret behind effectively harnessing LSI (Latent Semantic Indexing) keywords to supercharge your SEO endeavors and boost your online presence. 1. Keyword Density Reimagined SEO has evolved from keyword density to the importance of context, thanks to algorithms like Google's Hummingbird and Rankbrain. Now, LSI keywords enable easy inclusion of related terms in your content, keeping it penalty-free and relevant. 2. New Ways of Finding LSI Keywords Finding LSI keywords is easy. Simply use search suggestions, Google Keyword Planner, LSIGraph, and SEMRush. Analyze high-ranking pages and explore SERPs to discover valuable LSI keywords to lift your content. 3. Selecting the Best LSI Keywords In the huge pool of LSI keywords, picking the best ones matters. Look for ones that match what people are searching for, have a good number of searches, and fit what the user wants—information, directions, or to make a purchase. Choose LSI keywords that fit perfectly with what your audience is looking for. Benefits of using LSI Keywords The advantages of integrating LSI keywords into your SEO strategy are manifold: Higher Search Engine Rankings: Enriching your content with LSI keywords enhances its relevance and value, ascending the ranks in search engine results pages (SERPs). Enhanced Content Credibility: LSI-driven content resonates with readers, fostering engagement and sharing, thus bolstering its credibility and authority in the digital realm. Improved User Experience: Crafting content infused with LSI keywords creates a seamless browsing experience, enticing visitors to linger longer on your site and explore further. Reduced Bounce Rates: LSI-rich content captivates the audience, minimizing bounce rates and maximizing user retention, a testament to its efficacy in enhancing overall user experience. Want to reduce your CAC to half? get in touch The Truth About LSI Keywords LSI keywords have been a hot topic in the SEO world, but Google's stance on LSI keywords is clear: they don't exist. Instead, the focus lies on semantic relevance and natural language processing. While LSI technology may have paved the way for modern search algorithms, its direct application in SEO is questionable. Google has stated that it doesn't use LSI keywords as a ranking factor but prioritizes semantic understanding to deliver more relevant search results. This revelation challenges the traditional belief in the direct impact of LSI keywords on SEO. However, the underlying principle of semantic relevance remains crucial. While LSI keywords may not hold the mythical status once attributed to them, understanding semantic relevance and crafting content accordingly is essential for effective SEO strategies. Conclusion In the fast-changing world of SEO, LSI keywords are key to making content more relevant and improving user experience. LSI has become essential for understanding content better. By incorporating LSI insights, SEO strategies adapt to new algorithms and user needs, focusing on context rather than specific words. This approach enriches content, boosts visibility, and helps websites rank higher. Saffron Edge excels in SEO growth by using LSI to enhance content relevance and connect with audiences. Their strategic SEO adapts to trends and user behaviors, ensuring higher rankings and improved engagement. Choosing Saffron Edge means partnering with a team skilled in using LSI and other advanced SEO strategies for sustained online success. ...
read more
Don't Miss Out On Potential Business For Your Dental Practice: Get Online
Do you know what separates an average dental practice from the spectacular ones? It’s how they market themselves both physically and virtually. In this generation where life seems worthless without an internet connection, if you are not making an effort to market your dental practice online, chances are that the exposure you’ll get for your practice will be limited only to just 30% of your potential! The importance of marketing yourself digitally is indeed increasing every day. More than 4 billion people today have access to the internet and the number will only go up in the coming future. Which should be a tell-tale sign for you to showcase your dental mastery to the digital world (if you haven’t done already) Now, to market your dental practice online, what’s the first thing that pops up in your mind? Getting a website and optimizing it for mobile? Most dental practitioners’ thinking of marketing themselves online starts and ends with getting their own beautiful dental website but marketing yourself digitally goes way beyond that. The truth is that online marketing reaps the best results when all its components are stitched together and streamlined as one. While creating an informative website for your dental practice is the main component of an online marketing strategy; starting a blog, maintaining and marketing your social media profiles, search engine optimization and managing online reviews are other few important components that require an equal amount of attention as well. And the best part is that it’s free! Unlike printing flyers or cold calling, which requires quite a bit of investment, marketing yourself online organically doesn’t cost you a penny. Which substantially increases its ROI (Return On Investment) and makes it all the more attractive to someone who’s redundant to take the required steps of maintaining a digital presence of their practice. So, let’s talk about the major online components that constitute a stellar online marketing strategy - The Supreme: Website Setting up a new website for your dental practice is like building your clinic all over again…. digitally. According to a survey, 97% of patients prefer to have a look at a dental practitioner’s website rather than picking up the phone and calling them for information. Also, your website is the place where all of your other online marketing efforts will lead prospective patients to so you’ll have to make sure that it matches your branding, gets the message across, portrays your dental practice in the best light, is mobile responsive and mentions your physical and contact information clearly. Build relationships using Social Media The first rule of marketing is to market where your potential customers (or in this case, patients) are. And that is why Social Media Marketing has picked up so much heat recently with almost every brand out there trying to penetrate the inner circle of their customers. Having a strong social media presence serves not only to stay in constant touch with your patients and remind them of your dental practice but also to attract new patients and give them an inside look of your clinic and services. Also, a dental practice that actively engages with their patients in some way or the other on a regular basis is more likely to appeal to prospective patients as well. Start a dental blog ‘Blogging’ has recently become a buzzword for getting a lot of website traffic and eventually clinic patients. But that is not the case. The essence of successful blogging lies in providing value to your patients. And it takes a lot of consistent efforts to get successful at it. If done correctly, it can generate a lot of exposure for your dental practice and redirect a myriad of new potential patients to your website regularly. Leverage the power of online reviews Online reviews are the 21st-century version of ‘Word of Mouth’, 84% of people confirmed that they trust an online review as much as a personal recommendation. Reading online what your past patients have to say about your clinic or practice, in general, helps them decide if they want to become your patient or not even before entering your premise. So, it’s highly advisable to manage your reviews on your active social media platforms and the internet in general. You can use a service like Get Five Stars to manage all your patient reviews on the web. Search engine friendly Search engines like Google also play a very big part in getting your website in front of the world. People search on Google for great dentists every day, a lot of it, and if you’re at the top of the search rankings for most of their searches probability is more than they’ll click on your website. Your social media activity, a relevant website filled with useful content, successful blog, online reviews and a plethora of other ranking factors are taken into consideration for ranking your site on Google's SERPs. While these are the most basic and equally popular methods to enter into the online sphere with a bang, they still require a lot of efforts to execute perfectly and in sync. We understand that as a dentist, it may not be possible for you spend a lot of time in front of a computer rather than doing what you do best. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.