Tips To Enhance Your content Marketing Strategy
Jul 31, 2017
10 min read
Content writing is a simple medium to connect with the target audience for a business. The Internet is clearly a new revolutionary platform to come across your target audience quickly and easily. It is something that has been accessed by millions of people and that too on a daily basis. All it takes for a business to get audience/customer is a good content marketing strategy. So, here are some tips to enhance your content marketing strategy that will help gain massively targeted customers to boost your business.
List Your Strategies
The major area which needs to be focused on is listing down your strategies. It is important to list your strategies in advance. It will prove to be an easy method to implement the process of content marketing in order to attract online leads. Listing your strategies is an easy and time-saving practice
Identify Your Audience
Your prime motive should be identifying your audience and planning your next action accordingly. Well, that will require analysis of your business and the kind of audience/customer it can connect with. In order to get the right audience for your business, it is important to choose a set of keywords smartly so that prospective customers can easily relate to them. You will need an authentic SEO strategy for this action. It will further fetch your business a high rank. This is a sure-shot way to convert a visitor into your regular customer. This process will help you in reaching out to the target customers massively. A team of analytics will be helpful to easily recognize the related audience and reach the targeted customers.
Keep In Constant Touch With Your Team
Your content outreach team should constantly create and manage the content efficiently as well as effectively. Even though your team is focused towards its goal, it should be guided and suggested about the next course of action. Frequent discussion with the team would also be helpful in attaining a positive and effective result.
Being Buyer-Centric
One needs to be buyer-centric in order to drive in a large number of buyers for your product or service. It will also help you in adopting a “buyer-centric” automatically further understanding the needs of your clients. It is the key to enhance your content marketing strategy and analyzing the behavior of your audience. The visitors will indeed express interest in buying a product or subscribing to your service. Knowing which type of content your audience prefers is equally important, wherein, one should pay a good amount of time to analyze the website content. This content should be rewritten after a regular span of time.
These quick tips and suggestions will deliver an effective output in order to boost the number of customers for your business.
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5 Inbound Marketing Checkpoints To Verify Your Website Health
A good website is not that which has been designed to portray beauty but that which has the power to pull in incessant loads of traffic and conversions. If your website is not having these all-in-one characteristics, then it may not meet your demand in the meantime. Your website’s health is the degree of responsiveness of such the site. It combines the traffic ratio, bounce ratio, user engagement on mobile and desktop, and subsequently the SEO response rate. If your site has a YES to all of these main checkpoints, then you perhaps might be looking at only a few areas to improve on. Inbound marketing is productive, nevertheless, the ups and downs hit once the website health is in a poor state. And the only way to figure and curb this is rather through proper check up on your site in a timely manner. Understanding important areas to perform a routine check, alter and remodel. Some of these marketing checkpoints to verify your website’s health includes: Your Website’s Internal/External Linking It’s quite funny to notice that some websites have more that 500+ External links within it; But maybe before one would say “Jack Robinson” the links are nowhere to be found. What do you have to say about this, evidence of quality backlinks? I guess no. It's advisable to ensure that your internal links are factors that would not break your site into boundless strands. Ensure that your link structure is strong and genuine (both internal and external). On the same hand, using automated means to enrich your website with links will not help it grow or mitigate the problems, but would rather incur more search engine penalties. Also, splitting up your contents info into 400 to 500 pcs of non-related articles makes it difficult for search engines to categorize it. Duplicate Content Does your site have duplicate contents therein? This is another inbound marketing checkpoint to verify your website’s health status. A lot of businesses prefer letting professionals handle their website in their best practices while some believe magic would occur in a twinkle of an eye. Nonetheless, there are so many failure stories even so, more are flooding in by the day. Notify your website management on the issue of copied contents and give reasons why you wouldn’t tolerate the practice (these does not mean they engage in such practice, but it alerts them on your awareness). Your Website’s Page Speed No one likes to waste time on any non-informational article or piece. They’ll rather prefer taking a walk down to the next website or perhaps pinch the search engine for the second time. Here comes the juncture where the word SPEED comes into web development and inbound marketing. A website’s speed determines its conversion in general. Potential visitors are sure to leave immediately they noticed the sluggishness in loading speed of your site, and hence increases your site’s bounce rate. The solution is simple, optimize the usage of tools like Google Pagespeed Insights in analyzing your site’s speed. Hence, reduce the size of possible content components like images, page contents etc. Doing this will speedily improve your site’s performance. Practical SEO Understanding practical SEO is an added advantage, this helps to provide clarity to search engines crawlers as to what to translate. Bad SEO techniques aimed at maneuvering search engines crawlers with the quest to get top ranking is undoubtedly going to fail. However, you may enjoy it for a short period of time. This is an inbound marketing checkpoint where a professional business should combine to tackle. Crawler Issues When Search Engine crawlers fail to pick up your site on its routine indexing, this means your site is suffering from what is known as “Crawler Issue”. Why does this occur? There are so many things that cause crawler issues… Bad SEO Sitemap Blackhat SEO for your websites Refusal to submit sitemap to search engines Bad website structuring and mapping. ...
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How Content Marketing is Different From Inbound Marketing
Marketing in its entirety tends to be very wide and ambiguous sometimes, but merchantable marketers have the answers. Despite the diverse views of Content Marketing and Inbound Marketing, I still believe these both are the same even so, they might come in from different perspectives. Can you differentiate between a presently ripe mango and a consumed mango? The answer is YES, both mangos are ripe but one has been consumed while the other is still awaiting consumption. The same case defines the slight dissimilarity between Inbound Marketing and Content Marketing. Let’s Take A Succinct Look At Inbound Marketing Here is what the Popular Hubspot marketing automation gurus have to say about inbound marketing… Rather than the old outbound marketing strategies for purchasing advertisements, purchasing email records, and appealing to God for leads, inbound marketing concentrates on making quality content that pulls individuals toward your organization and products, where they without doubts need to be. By naturally adjusting the contents you distribute with your to your customer’s benefit, you actually draw in inbound traffic that you can further convert, close, and profit from on the long run." Let’s also take a look at HubSpot's definition of content marketing "Content marketing is a promotion strategy of making and disseminating pertinent and significant contents to pull in, obtain, and connect with a plainly characterized and comprehended target gathering of people – with the goal of driving gainful client activity." There are clearly some distinctive expressions and phrasing in every definition, additionally some key similarities, for example, the reference of "value contents" (the backbone for each)”. Quite understandable, let's dig deeper to unravel more secrets... Do you know that the word Inbound marketing was derived from the integration of Content Marketing and some other strategical practices? Content marketing is obviously the “big fish” in inbound marketing; on the other hand, techniques such as email marketing, lead nurturing, search engine optimization, social media optimization, and other valuable practices are referred to as integrated Marketing Machines. Content Marketing adequately moves the business owners' products and brand to the desired customers, to increase sales, notice-ability, and conversion. Inbound as the name indicates effectively uses content to attract a customer. The good dissimilarity here is you don't have to do any physical job in inbound marketing. Your creative and persuasive contents do the Job for you; all you needed is sit, watch and welcome your customers while they’re been driven. Some key benefits of Inbound marketing via super-conceived content includes the following; Cost-Effective (Save More) Whenever business promotion comes into the scene, the first thing that is often thought about is cost. Here is where you can deploy Inbound Marketing if you’re swift enough to remember it. Inbound marketing can generate leads and conversions to your business (regardless of size) very consistently than outbound marketing. Inbound Marketing Is Long Lasting Did you by chance recollect that the goal of inbound marketing is to build connections with customers? This strategically means that it’s not a once-off relationship, but something that will last long. When you have the right content in place on your business websites and other promotional platforms, interested and hungry customers would always come for them. And the more you maintain the quality and consistency in distribution, the chances are there that readers will get stuck and come back for more. ...
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Crafting An Effective ABM Framework for Your SaaS Brand
Account-based marketing (ABM), a powerful strategy redefining company dynamics, will take you into the revolutionary realm of B2B marketing. ABM goes beyond the acronym, necessitating a cross-functional approach. According to a recent study, 76% of companies have observed greater return on investment with account-based marketing (ABM) compared to other marketing approaches. Moreover, a different survey revealed that ABM has been successful in improving win rates, with 86% of respondents reporting positive outcomes. Discover the TEAM Framework in our blog, where we will analyze the complexities of this dynamic profession. Discover how to create a strong ABM strategy specific to your SaaS company while navigating the complex terrain of high-value account targeting. Additionally, gain valuable insights into effective saas marketing strategies and discover the tactics used by top SaaS marketing agencies in the industry The Quirks of ABM Acronyms: Before getting into the structure And exploring it, it's important to note the nuances of the ABM acronym. Some criticize it for oversimplifying B2B ABM. Alternatives like ABE (Account-Based Everything) and ABG (Account-Based Growth) emphasize a holistic strategy involving Marketing, Sales, and Services. Despite debates over terminology, the industry still embraces ABM. The key is recognizing that effective B2B ABM requires a cross-functional team, subtly highlighted by the Easter egg within "TEAM." Unpacking this acronym reveals the collaborative nature crucial to ABM's efficacy. Understanding ABM's intricacies is essential in terms of SaaS content marketing strategy precision. Despite potential nomenclature disagreements, the industry remains anchored to ABM. The TEAM Framework for ABM: Sangram Vajre and the Terminus team deserve credit for creating the TEAM Framework: Target, Engage, Activate, and Measure. This paradigm tackles the cross-functional character of ABM effectively, emphasizing the importance of collaboration across several teams for its implementation. Why the TEAM Framework? 1. Cross-Functional Communication: The TEAM Framework shines because it emphasizes cross-functional collaboration, which aligns perfectly with the essence of ABM. This approach goes beyond marketing-centric techniques, clearly communicating the critical need for cross-departmental collaboration to guarantee the successful implementation of Account-Based Marketing. This approach goes beyond marketing-centric techniques, clearly communicating the critical need for cross-departmental collaboration to guarantee the successful implementation of Account-Based Marketing tailored for SaaS account. 2. Comprehensive Components: The four components of the TEAM Framework – Target, Engage, Activate, and Measure – naturally connect with the organized processes of ABM interaction. This tried-and-true framework has helped countless companies run effective ABM programs. The TEAM Framework provides a dependable blueprint for firms seeking effectiveness and success in their Account-Based Marketing campaigns by painstakingly addressing each phase, from establishing objectives to monitoring achievements. Demand Gen's Modified TEAM Framework: While acknowledging the effectiveness of the original TEAM Framework, DemandGen has slightly modified the definitions based on practical experience: Strategic Activation in Operations: Increasing operational focus under Activate corresponds to the more complex concept of activation. This guarantees that account targeting is strategically integrated into the larger operational framework, optimizing efficiency and synergy. The Holistic Engagement Spectrum: Is Growing Engage extends beyond new clients to include existing customers. This sophisticated approach broadens the scope by acknowledging that engagement extends to acquisition and retention efforts, expanding the depth and breadth of connections beyond the boundaries of "ideal customers." Comprehensive Activation Scope: Activation in its entirety Broadening Activation goes beyond a single focus on sales enablement. It includes the implementation of all ABM-related systems, procedures, and divisions. This comprehensive perspective guarantees that activation pervades all aspects, enabling alignment and collaboration beyond traditional boundaries. Extended Measurement Horizon: The modified Measurement exceeds the four parts of the original specification. This change reflects the changing scenario and caters to detailed reporting requirements. Businesses acquire a more nuanced view of ABM outcomes by extending the measuring horizon, allowing for informed decision-making and strategy refinement. Steps to Crafting an Effective ABM Framework for Your SaaS Brand: Define Your Goals and Objectives: Clearly articulate marketing and business objectives, ensuring they align with company goals. Conduct SaaS keywords research to optimize content for relevant search terms. Establish key performance indicators (KPIs) and micro-goals to evaluate the success of your ABM approach. Understanding the Ecosystem: Perform an in-depth examination of market trends, growth drivers, and industry gaps. Understanding the market ecology enables you to develop compelling value propositions that resonate with your target audience. Establishing an ABM Team for Better Coordination:Align your sales and marketing teams for the best possible partnership. Establish weekly and monthly review mechanisms to improve coordination and ensure that both teams work together to achieve common goals. Finalizing Your Ideal Customer Profile (ICP) with SaaS Pricing Page: Combine firmographics, technographics, and behavioral traits to construct a thorough Ideal Customer Profile (ICP). Incorporate Saas pricing pages to align targeted efforts and ensure team coherence. Creating various Segments Based on Job Seniority, Industry, business Size, Geography, and financing: Create various segments based on job seniority, industry, business size, geography, and financing. This division allows for the most effective communication and feedback loops between prospects and internal departments. Understanding Each Segment: Investigate each segment's needs, pain areas, and triggers. Create a focused marketing plan for each category, ensuring that your communication effectively resonates with each group's distinct issues and preferences. Putting a Strong Content Marketing Strategy in Place: Individualise material for each segment's stakeholders. Create a content schedule that works in tandem with your strategic communication plan to provide a continuous and relevant flow of information to your target audience. Boost Your Tech Stacks Using Third-Party Tools: Consider if you need an all-in-one ABM platform or whether you can incorporate particular tools into your existing tech stack. Ensure seamless connectivity to optimize your ABM program and provide effective data management and analytics. Obtaining the Target Audience Using Digital Media: Utilize digital media elements for both aggressive and passive lead generation. Leverage databases and look-alike campaigns to efficiently identify your target audience. Implement SaaS SEO Checklist strategies to expand your reach through smart digital channels. Keeping Leads Engaged: Use newsletters, events, webinars, and personalized content to build and nurture connections. Reconnect with potential leads using various engagement techniques to keep your brand at the forefront of their minds throughout the buyer's journey. ABM Testing and Marketing Messaging: Crafting compelling ABM messaging is crucial for success. Here are key steps to enhance your messaging effectiveness: Hook them with an interesting topic or first sentence: Focus on crafting compelling subject lines that pique your audience's interest. To increase open rates, pose questions or give compelling facts. The first impression sets the tone for the entire email, so it's critical to catch attention straight away. Personalize Your Message: Create persona-specific templates to tailor your messaging to different target segments. Conduct an extensive study on prospects to integrate personalized components. By addressing consumers by name and customizing information based on their interests, establish a meaningful connection that significantly enhances the likelihood of interaction, based on the principles of saas email marketing campaign. Engage prospects by soliciting their ideas or comments. This stimulates connection and portrays you as an industry partner and thought leader. Building a relationship based on mutual exchange sets the stage for ongoing engagement and establishes credibility. SEO Benchmark Alignment: Ensure your messaging aligns with SEO benchmarks by incorporating targeted keywords and relevant terms. This optimizes your content for search engines. Aligning your messaging with seo benchmarks contributes to a holistic and effective marketing approach. Assist Them in Solving Their Issues: Prioritise customer-centric communications that focus on resolving prospects' issues. Provide helpful materials that directly address their requirements, such as insights, guidelines, or solutions. Positioning your communication as a source of support fosters confidence and establishes your business as a trustworthy partner on their path. Strategic Backlinking Integration: Seamlessly use backlinking strategies to enhance the credibility of your messages. Provide links to authoritative sources or relevant content, showcasing your commitment to valuable information and reinforcing your industry expertise. Always Test: Use A/B testing to improve your saas email marketing strategy continually. Experiment with different message aspects, including as language, graphics, and calls-to-action, to see what works best for your audience. You may improve the overall effect and relevancy of your email outreach by continually tweaking your strategy based on findings from testing. Conclusion: Creating an efficient Account Based Marketing best practices for your SaaS company requires a strategic integration of the TEAM strategy, precise planning, and continual optimization via testing. You may increase the exposure of your SaaS brand and promote meaningful interaction by embracing the cross-functional nature of ABM and personalizing your messaging to connect with your target audience. ABM goes beyond traditional marketing by requiring teamwork, creativity, and a customer-centric strategy. Accept the power of ABM and watch your SaaS brand thrive in a competitive B2B market. Are you ready to begin your ABM journey? Define your goals, align your team, and allow the TEAM Framework to lead you to long-term development and success in the fast-paced world of Account-Based Marketing. ...
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