Top B2B SEO Tools for SaaS Business in 2024

Instagram is impactful where it matters most today – visually. The modern consumer has an ever-thinning attention span, now only 8 seconds. While once marketers felt comfortable publishing a page full of words in their ads, they must now employ mere phrases. A Picture is Worth a Thousand Words This may be an old adage but is more applicable today than ever. The modern human brain is bombarded with information. When they wake up, they check emails and messages. As they get ready, every household item, including their cereal and bread, is covered in marketing collateral that seeks to make a lasting impact. As they drive to work, billboards seek their attention. The radio is laced with ads. Even the cars in the traffic jam may be stamped with brand logos. They have already witnessed more information than the people two generations ago might have in an entire day – and they haven’t even started the day with a morning coffee yet! If the old ways of marketing are useless in 2022, then what works? Instant/ Moment Marketing The mantra of modern marketing is to catch the user in the moment. If your copy promises an impact in the future, you may have already lost the reader. If your visual does not stand out in the very second the user is scrolling their feed, you may have missed their eyes. The eyes of the modern human have learned to eliminate distractions to keep their sanity intact. They must meet something truly different from the status quo to stop for a second, and witness. How Instagram’s Philosophy Aligns With Marketing for the Modern Human? What was the idea behind Instagram? It wished to emulate polaroid cameras in how instant and magical they felt. The core of Instagram’s philosophy is catching one’s “instant” moments throughout the day and presenting them to friends. This aligns perfectly with the mantra of modern marketing. Catching the target audience instantly with your brand’s communication is key to marketing success. How Much Impact Can Instagram Create in Your Marketing? Another quirk of the 2022 consumer is that they prefer to browse the web on mobile phones. In fact, there are more mobile web users today than desktop web users. Instagram is the second-most downloaded mobile app. The brand-building that can be done via Instagram is invaluable. The average user also logs into Instagram frequently. These frequent bursts of usage, which are spread throughout the day, accumulate to about half an hour of usage. How do these frequent bursts of Instagram usage help with marketing? They create a consistent level of brand visibility when intertwined with factors such as: Intriguing visuals, Catchy copy, Relatability, sometimes with the use of Instagram influencers, etc. Instagram users are expected to grow at a steady rate, projected to be 1.44 billion in 2025. Consistent promotion in this user base is bound to land. Now, let’s investigate two immensely successful brands that make good use of Instagram for marketing. This will help us understand just why brands are willing to spend billions to market on Instagram. Case Studies of Two Successful Brands on Instagram Here are two different yet equally masterful strategies for Instagram marketing. Nike’s Brilliant Use of Brand Deals Featuring Cristiano Ronaldo Nike signed Ronaldo for “a lifetime” in a Brand deal worth 1 Billion USD. Here’s why. Cristiano Ronaldo is the most followed individual on Instagram, with 455 million followers. At the time of writing, his followers are also expected to grow at a rate of 420k per day. However, the numbers only reveal half of the story. Ronaldo Sells a Connection The reason behind the billion-dollar deal between Nike and Cristiano Ronaldo was the quality of connection that Ronaldo has with his followers. Football, aka association football and soccer, has 3.5 Billion fans globally and every single one of them is familiar with Cristiano Ronaldo. A huge share of them is actively invested in what Ronaldo wears, how he trains, and what he does throughout the day. Why do 455 Million People Even Follow Cristiano Ronaldo? Why does someone even follow an athlete on Instagram? Is it to see “cool” pictures of them? Only partially. The primary factor that dictates why someone follows an athlete on Instagram is that it provides a sneak peek into the athlete’s life. The average follower is usually only allowed to see a certain aspect of the athlete’s life. They may watch them get off the team bus as they enter the stadium. They watch them play, either live or on TV. They witness occasional interviews. And then they may watch them depart the stadium. They may even be treated with training clips on TV. However, Instagram is the place where athletes can share something more about their lives. Instagram lets them have an autonomy that television studios do not let them have. The captions may reveal more about their real thoughts than an interview on TV. They may share a selfie with their family. They may share a clip of them playing football with their dog and children, as Lionel Messi often does. They may share a picture of them on vacation. Because the athlete shares instances of their life on this platform, there now becomes a special reason for followers to connect on Instagram. Brand deals capitalize on this very connection. Athletes and influencers also create perceived quality, i.e., an impression of excellence, about a product or service. The best influencers do so as if they were sharing a part of their lives. “The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist How Marvel Makes Terrific Use of Social Reaction Chains on Instagram "For every action, there is an equal and opposite reaction, plus a social media overreaction." - unknown There is a reason that 4 out of the top 10 highest-grossing movies are produced by Marvel. Marvel has been able to utilize marketing in the digital sphere exceptionally well. Marvel has learned the art of sensationalizing digital news. Tom Holland, who plays Spiderman in the Marvel Cinematic Universe, is the prime example of this tactic. Very often in interviews, Tom Holland “slips up” and lets out information that fans think was confidential. For example, he hinted that Andrew Garfield, an actor who had also previously played the role of spiderman, was involved in Spiderman: No Way Home alongwith Tom Holland. Marvel fans burned in speculation and started sharing their opinions and theories on social media. So, Marvel did not just leverage their own social media handle for creating a buzz, they made use of the millions of Social media handles of their fans to create it for them. The noise rose to such degrees that the movie's success was fated. Spiderman: No Way Home grossed 1.37 Billion USD worldwide. Social media marketing is fuelled by people sharing content. Instagram’s algorithm highly values engagement in the form of: The number of shares a post has Whether the post is “saved” by a user or not The number of comments and likes the post has Marvel’s strategy performed exceptionally well in all these areas. Now, there is a common thread that connects Nike’s and Marvel’s Instagram marketing strategies. Instagram Helps Drive Brand Equity The best brands use Instagram to create a drastic increase in brand equity. What is Brand Equity? Brand equity is the social value associated with a brand. The more well-recognized a brand is, the higher its equity will be. Also, the better the reception of the communication from the brand is, the higher the brand equity. Some brands have such a high level of brand equity that an entire product or service might become synonymous with them. For example, many people refer to web searching as “googling something”. Instagram marketing is brilliant for raising brand equity in younger audiences. The 4 Levels of Brand Equity A consumer asks 4 questions about a brand. Let’s look at each of them and compare them with the aforementioned brand deal between Nike and Cristiano Ronaldo #1 Brand Identity - Who Are You? This level refers to how a consumer may immediately recognize a brand. For example, the iconic Nike swoosh is enough to get the brand name across. #2 Brand Image - What Are You? The brand image is the perception of the brand in the public eye. Influencer marketing is an effective way of improving brand image. Cristiano Ronaldo simply holding a new boot benefits Nike’s brand image. #3 Feelings About the Brand - What About You? To create greater brand equity, the brand needs to arouse specific feelings in its target audience. As an example, most fast food chains have red logos, because the color red is known to arouse appetite. Ironically, red is also associated in the brain with “fresh food” – think about apples. In Nike’s case, they hinge on feelings similar to an adrenaline rush. #4 Resonance - What About You and Me? The greatest level of brand equity is resonance, where a customer feels connected to the brand and feels them as an extension of their personality. As an example, Starbucks customers share such an affinity with the brand that it has them go there repeatedly. Half a billion people are actively invested in the boot that Ronaldo wears. Nike reaps the benefit of this active emotional investment. And this is the reason they were willing to pay a billion USD in 2016. Instagram, specifically, is the best digital place to drive brand equity since the platform is highly conducive to marketing in-the-moment and is logged into frequently, especially by young consumers. ...

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Prioritizing the appearance and health of the websites that appear prominently in search results is crucial in the current digital world. Many companies invest in SEO to boost visibility, but it is not just about funding but ensuring those efforts pay off. This is where a professional SEO audit company becomes invaluable. These experts thoroughly examine your website's performance, identifying areas for improvement. Think of it like a health checkup for your site. The SEO audit company provides practical recommendations for improvement. This blog will study the importance of a professional SEO audit company, explaining how their expertise can help your website gain more visibility, climb higher search rankings, and ultimately result in higher user engagement and traffic. What is an SEO Audit? A website audit thoroughly examines how well a website is doing. It looks into different parts of the site to understand what's working and needs improvement. After the audit, businesses can find and fix issues that might hurt the user experience and hinder business growth and success. Different types of Website Audits There are various website audits that focus on specific aspects of a site. Here are some common ones: Technical Audit: This looks at everything that affects how smoothly a website runs. It checks for issues like search engine crawl errors, mobile friendliness, broken images or links, and how fast pages load. SEO Audit: This type analyzes how well your website is doing in search rankings. It covers keywords, link profiles, how people find your site, the information on your pages, and if people are doing what you want them to do on your site. Content Audit: Often part of SEO audits, this gives feedback on what kind of content connects with your audience and encourages them to take action. Design Audit: Ensures your website looks good and provides a great user experience. It checks things like how information is presented, the structure of the content, and the use of colors. Competitor Audit: This helps your business by finding out what your competition is doing. By understanding their strategies, you can plan to improve your business performance. Benefits of Professional Website Audit Services: A company's website serves as the first point of contact with potential customers. It serves as the first impression, a marketing tool, and a platform for engaging with the target audience. However, maintaining a high-performing and secure website requires regular attention and, more importantly, the expertise of a professional SEO audit company. Here are some key benefits of investing in such services: 1. Performance and Speed Optimization: Page Loading Speed: Professional audits identify elements that may slow down your website and affect user experience. Optimization recommendations can significantly improve page loading times, reducing bounce rates and keeping visitors engaged. Mobile Responsiveness:As the importance of mobile devices rises, ensuring your website is compatible with the mobile screen is crucial. Audits pinpoint areas for improvement, ensuring a seamless experience across various screen sizes. 2. Improved Search Engine Optimization (SEO): Keyword Optimization:A professional audit scans your website's content and suggests improvements for better keyword targeting to boost search engine rankings. Backlink Analysis: Identifying and addressing issues with backlinks enhances your website's authority and trustworthiness within search engines. Content Quality and Relevance: Audits often provide insights into content quality, ensuring that your website provides valuable and relevant information to your audience. 3. Security Measures: Vulnerability Assessment: Professional audits thoroughly examine your website's security vulnerabilities. This helps in fortifying your defenses against potential threats. Malware Detection: Detecting and removing malware is crucial for protecting your website and visitors. Professional services use advanced tools to identify and eliminate security risks. Data Protection: With an increasing focus on data privacy, audits ensure your website complies with necessary regulations, building user trust. 4. Identifying and Resolving Technical Issues: Broken Links and Errors: Professional audits from a reliable SEO audit company identify broken links and errors, ensuring a smooth and error-free user experience. Code Optimization: Examining the website's code helps identify areas for improvement, enhancing overall functionality and performance. An SEO audit company can provide specific recommendations for code optimization. 5. Analytics and Reporting: Insights: Professional audit services provide comprehensive reports with actionable insights. These reports are invaluable for making informed decisions about your website's strategy and improvements. Tracking and Monitoring: Continuous monitoring is necessary for maintaining a high-performing website. Audits establish a baseline and enable ongoing monitoring to optimize your website. Website Audit Process This systematic process involves evaluating various aspects to identify issues, uncover opportunities for improvement, and ensure your website aligns with industry standards. Let’s discuss the typical website audit process: Define Audit Objectives:The first step is to understand Goals and clearly define the objectives of the audit. To increase performance, SEO, and security, knowing your goals guide the audit process. Find the key performance indicators (KPIs) relevant to your website's success. This could include page loading times, conversion rates, or SEO rankings. Accessibility and Indexing:A Crawlability Assessment is necessary to check if search engines can easily crawl and index your pages. Identify and solve any issues that may hinder accessibility. Examine and review the robots.txt file and sitemap to ensure they are properly configured, as it will guide search engine crawlers effectively. Performance Evaluation:Test the speed of your website, including individual pages. Optimize images, minimize code, and leverage caching to increase loading times. Also, optimize your website to be mobile-friendly, providing a seamless experience across various devices. SEO Analysis:Evaluate the effectiveness of your current keyword strategy. Identify high-performing keywords and areas for improvement. Direct your focus on enhancing the quality and relevancy of the backlinks. Analyzing the content on your site for quality, relevance, and alignment with SEO best practices. Security Assessment:Complete scanning for potential security vulnerabilities. Address issues promptly to safeguard your website and user data. Utilizing tools to detect and remove any malware that may compromise the integrity of your site. Technical Evaluation:Identifying and fixing broken links and errors to ensure a smooth user experience. Review the website's code for optimization opportunities. Remove any redundant code. Analytics and Reporting:Gather relevant insights from analytics tools, SEO platforms, and security scanners. Compile the insights into a detailed report. This should include actionable insights and recommendations for improvement. Prioritize and Implement Changes:Categorize the identified issues based on their impact and urgency. And accordingly, develop a plan for addressing and implementing changes. This may involve collaboration with development, marketing, and IT teams. Post-Audit Monitoring:Implement tools for ongoing website performance, security, and SEO monitoring. Remember to regularly revisit the audit findings and adjust strategies based on evolving industry trends and changes to your website. Conclusion Throughout the blog, we learned that a professional website audit is essential for businesses aiming to improve online performance, user experience, and overall success. Various audit types, including technical, SEO, and content audits, provide insights for targeted enhancements. Investing in the services of an SEO audit company offers benefits like performance optimization, improved SEO, enhanced security, and resolution of technical issues. Saffron Edge, a leading digital marketing firm, specializes in complete website optimization solutions. Their expertise makes them a valuable partner for businesses seeking tailored strategies to excel in the competitive digital landscape. ...

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With the decline of traditional advertising in the modern world, TV and radio ads are being edged out by the latest trends of digital marketing. Branding used to cost a pretty penny when it was on TV and radio but today Digital marketing came out as a much affordable and practical option. In past few years, entrepreneurs, business professionals and marketing experts have put a humongous range of efforts to witness tangible changes in their conversion rates. Inbound marketing emerged as the best tool for brands to communicate their ideology, message to the customers through content marketing, Social Media and other verticals of digital marketing. A Quick Recap of digital marketing In the last year, marketers learn to elicit the desired response on their content. In one way or another, brands cracked the code of communication through emotional responses. These responses proved to be the key social drivers in marketing. Whether it’s a thought-provoking image or story, or even a noble cause to rally behind, emotional responses are often key social drivers in marketing. In the past few years, content marketers have worked a lot over the creation of a quality content for Social Media and other web platforms. They have significantly boosted the content output but could not improve the engagement and value. Rise of Influencer marketing in 2017 In the year 2017, digital experts realized the importance of branding and its valuable utility for the customers. In order to achieve the very goal, brands ought to reach out to people on a personal level. In order to serve this purpose, the marketers relied on the concept of Influencer Marketing. Since almost everyone is sharing his/her delightful moments on Social Media at present, a few users turn as an influencer through their quality content and genuine recommendations. Influencers have changed the game of branding The only marketing technique which has a potential to attract higher ROI on conversion rates is the Word-of-Mouth. People trust a brand when they notice it being used by someone rather than advertising it. This simple psychology was earlier overlooked by brands while curating their marketing campaigns. Almost every user on Social Media trusts recommendations from individuals irrespective of their acquaintance with them. It implies that modern marketers do not need to invest a huge amount of money and efforts on advertising their products. On a contrary, they need to approach these influencers to promote their brands. Million dollar tip for influencers: Be original! The one thing that both brands and influencers need to take care of is to avoid the practice of advertising their product. Influencers need to use product and services of the brand as a value in a unique way. Why are TV advertisements not able to engage users? In the modern world, people don't want to be commanded or guided about their actions. Brands used to restrict customers from watching them the stuff of their choice. This interruption could be removed by seeking some sort of investment from them. Obviously, we don't want this to happen with influence marketing. In order to maintain a genuine influencer profile, marketing experts should balance the level of branding exhibited on their social platforms. This can affect your individuality and people will stop trusting your recommendations. Wrapping it up with final remark When it comes to brand communications, you have to think out of the box. Influencer marketing has emerged out as an anchor sheet in terms of connecting customers with the brands at a more personal level. Currently, influencers are highly demanded due to their utility and brands should not miss this golden opportunity to engage with them. You can Contact us to know more about brand communications and latest digital trends in marketing. ...

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