Top 5 WordPress Themes For Healthcare Institutions
Mar 19, 2018
10 min read
Coding a website from scratch is a thing of the past! You don’t need to be a professional web designer to build a website for yourself, not anymore! If you are looking to quickly get a beautiful website that goes well with your health or medical practice, pre-built WordPress themes can come to your rescue! A while back, we extensively talked about how choosing a niche WordPress theme cuts your efforts of setting up a website in half.
In this post, we will be listing the best 5 WordPress themes that bring a ton of website functionality to healthcare professionals minus the hassle of coding -
1. Doctor+
From the creators of AitThemes, Doctor+ is a modern and informative theme that will give a truly doctor-y feel to your healthcare website.
Other than having a striking color scheme, this theme catches the attention of a visitor like no other with its pleasing design and easy navigation, ask from the 105,000+ happy professionals that are using this theme to convert patients every day! And with WooCommerce plugin integration, fully responsive design, built-in multi-lingual support, and appointment scheduler integration, this theme scores a home-run in functionality as well.
To play with its design, you can try from a number of header types available and choose the one you like. Along with that, you get revolution sliders, info-panel, and 70+ themes to choose from.
You can get your on this theme for free. But to get all the 70+ themes and plug-ins, you’ll have to lighten up your pockets with $99. Want some more information about this theme? You can get it here.
2. Clinic Pro
The developers of Clinic Pro are well aware of the power of white space! And the best part of this theme is its healthcare specialized demo content. If you need a website for your healthcare practice up and running in no time, Clinic Pro is your best bet!
This stunning theme promises to deliver a sharp, premium look to your website with all the needed functionality. Fully optimized SEO, mobile responsive, blazingly fast, e-commerce integration, and advanced pro design customization options make this theme the best out there!
You can not put a price on the benefits a good website can bring to your practice but this theme will cost you around $59. For more information, you can have a look at their product page.
3. Regina Pro
With a full-featured booking form accessible straight from the home page, no other theme out there places a direct focus on making conversions than Regina Pro.
With proactive email support from the theme developers, they also keep rolling out frequent updates for the theme to provide better security to their users. Probably, the reason Regina Pro is the best-selling theme on our list.
Regina Pro is also one of the best-looking WordPress healthcare themes in the market and scores well in both design and functionality.
For $59, you can forever play with the fonts and color scheme of this theme but to get additional in-themes you’ll probably have to spend some extra bucks.
Get more information about this speedy, SEO-optimized theme at MachoThemes
4. Medic
The developers at Medic believe in making awesome first impressions and that’s exactly what they have done with this theme.
With an option to choose from 4 beautiful, distinct home pages, you can choose to display what your heart desires on the homepage of this theme. Most of the professionals go with displaying their services but you can display patient feedback, success stories, and head doctors as well.
You also get easy shortcodes for almost all the important website elements - boxes, carousels, tabs, buttons & icons, lists, tables, circles, and more to attractively display all your content.
Shortcodes for essential medical widgets such as appointment scheduler & ‘Find A Doctor’ are also included in Medic.
$34 is the usual price of this theme but currently, it’s up for grabs at a discounted price on Themeforest.
5. Accalia
If you’re looking for a simple yet elegant website theme that doesn’t compromise on functionality, look no further than Accalia. Mainly based around the niche of Skin Care, you can freely customize it for any healthcare niche with ease. Packed with a powerful admin interface, screen responsiveness, SEO optimizations, and pre-installed WooCommerce integration, the theme is extremely versatile and edgy. You can buy it on Themeforest for $56.
Consider these 5 WordPress healthcare themes for your website and get your healthcare establishment online with just a few clicks.
Unlocking Value: Which D2C Model Is Right For Your Business?
Source: Pixabay There are numerous ways in which businesses can reach their consumers. Some companies have completed shifted their business to online mode for the ease of their customers. On the contrary, some still feel that traditional brick-and-mortar stores are more beneficial. Sometimes it depends upon the type of business and the products & services a company offers whether they should rely on online commerce or offline business models. For instance, you can choose and buy a smartphone online, but you might want to take a test drive before purchasing a car. Similarly, like the modes of commerce, there are different ways in which your customers can connect with you and get your products. The conventional method is to have a proper supply chain management consisting of suppliers, wholesalers, retailers, and distributors. The products have to go through all these touchpoints before reaching a customer. However, the scene is different in the contemporary world. Today, the producers run the business landscape, as they are their distributors and reach customers directly. Yes, I’m talking about Direct to consumer (D2C) marketing and how it completely reshaped the business world. It can be understood by the fact that today, over 55% of the shoppers prefer buying their favorite products directly from the brand rather than retailers dealing in multiple brands. And that’s not it. According to Statista, the estimated D2C eCommerce sales in the United States by 2023 is $175 billion. But as mentioned earlier, different companies have distinguished businesses that call for a specific D2C business model for better results. So, let’s closely look at these and understand what D2C brands need to focus on while picking up one. Assessing the Perfect D2C Model for Your Business In general, there are five kinds of D2C models based on a scale of increasing technological and business complexities. Now, the thing is, each of these model archetypes delivers a specific profile of value potential across the consumers and drives used to generate the business value. The type of value returned by each archetype can help the D2C brands to analyze and pick the perfect fit for their business. Let’s discuss each of them one by one. Knowledge Hubs The first model in the list is knowledge hubs that focus on content customer engagement. Its primary purpose is to engage consumers through unique, brand-centric, and customer-oriented engagement that inspires and educates them without any eCommerce infrastructure. Knowledge hubs are primarily used to gather customer information regarding their interaction with content, learning about their preferences and purchase intent while delivering personalized customer experiences. For instance, Patron’s Cocktail Lab is an intelligent, data-driven cocktail recommendation engine that offers innovative cocktail recipes based on individual preferences and encourages buyers to try new things. Digital Stores Source: Pixabay This D2C model consists of a well-functioning eCommerce website through which direct sales of the company’s products and services can occur, keeping in mind that the customers get interactive content experiences. This model is an excellent option for those consumers who wish to purchase directly from the manufacturers and emerges as a new source of online revenue stream. For example, Nespresso, an operating coffee unit of Nestle Group, got a branded eCommerce website that offers customers an interactive coffee shopping experience under a single digital roof. The customers can get an entire range of coffee items, machines, equipment, and related accessories on the website. Apart from that, they also get customized deals, offers, and collections specially designed for their interests. The company has also provided some supplementary resources to teach customers about the basics of taking care of the Nespresso products. Curated Subscription Model Subscriptions models have a slight risk compared to other D2C models as they impose challenges to the business regarding customer engagement, retention, acquisition, and loyalty. However, if implemented correctly, they are a pretty good direct source of revenue generation that works on recurring shipments of products and services customized as per consumer needs. Curated subscription models help businesses know more about the customers’ preferences, the items they frequently buy, and the products they might want to purchase. Companies can curate personalized deals for their customers with all this information, deepening the roots of brand loyalty and customer engagement. For instance, companies such as Daily Harvest and DollarShaveClub leverage the benefits of subscription models, which provide customers with the products and services they regularly want as per their dependable schedule. Personalized D2C Model Well, this one might be clear with the name itself. Adding a touch of personalization in a D2C business develops a one-to-one relationship with the customers and makes things pretty smooth. This model focuses on the more profound insights into the customers’ interests, preferences, and needs to enhance consumer engagement and increase sales. According to a report by Epsilon, 80% of customers prefer shopping from brands that offer them customized experiences. Personalized D2C models require back-end technologies and advanced features such as artificial intelligence, machine learning, and big data to analyze the customer data to understand their needs better. When you offer customers the things they have always wanted at their convenience, they will keep returning to your brand and get everything directly from you. For example, a personalized dog food company named Just Right Pet Food (owned by Nestle Purina, a pet food subsidiary of Nestle) ensures a fully personalized experience to dog lovers. The company asks all of its customers to create a profile of their dogs. The profile includes their age, needs, and taste preferences. After that, Purina offers their own recommendations based on the information they get from their customers along with the nutrition guidelines in the products they suggest. The company then delivers the personalized pet food, nutrition, and feeding plan directly to the buyers’ doorstep - ensuring an authentic one-to-one customer experience. Touchpoint Commerce Source: Pixabay The last but not the least model in this list is Touchpoint commerce which builds new ways to buy products and services by implanting D2C business in non-commerce digital areas or touchpoints, such as social networks, games, etc. This D2C model focuses on finding advanced and innovative paths to connect with the customer base as they evolve in the future. Touchpoint Commerce can be a good option for businesses that want to enhance brand awareness and attract consumers from various channels. For instance, a famous cereal brand Mymuesli offers their customers an option to develop their own tailored blend of hot and cold cereals, which they can later order, too. The company attaches a QR code at the back of the packaging. With this code, customers can save their preferred mixes and reorder them simply by scanning them using their mobile device. Choose the Right D2C Model for Your Brand And why not? Of course, you have a lot of opportunities to set up your D2C business, but what’s the harm in choosing the one that suits you the best? As a business owner (or just as a learner), it is crucial to understand that all the companies out there are using some tactics to deliver an unmatched customer experience. In that competitive scenario, you have to choose the right path and implement the apt D2C business model to boost your business growth and engage as many customers as possible. Get in touch with our experts to know how your business can achieve D2C growth. We over comprehensive direct-to-consumer marketing services that are growth-oriented and result-driven. Feel free to reach out to us! ...
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How do CRM and Marketing Automation Work Better Together?
Pitting CRM against marketing automation is like measuring a tight end up to a quarterback. There may be some overlap in functionality, but both complement each other, and neither can be an out-and-out replacement. Understanding the role and objective of these “sister solutions” can help you get the most out of each system. In this blog, we’ll clear up the differences between CRM and marketing automation, the benefits each can bring, and how you can get the best of both worlds. What is marketing automation? Marketing automation is a suite of tools that help you analyze, automate, and streamline workflows and marketing tasks. You can follow prospect activities such as website views, blog reads, email opens, and form fills. These tools schedule and track email campaigns and mass communications. Benefits Key benefits of marketing automation include: Improved customer engagement: Segment prospects based on past interactions or their interests and preferences. Lead scoring system: Identify the most promising leads with greater conversion chances. In-depth analytics: Reflect campaign performance and deliver insights. Automated triggers: Send emails when prospects are most interested in a product or service or schedule email series in a “drip” campaign. Do You Need a Marketing Automation System? Invest in a marketing automation platform if you check off the following points: You can’t manage your customer list manually. You want to quickly promote carefully crafted content to the right target audience. You want to feed more leads to sales, but your customer list is too small. Marketing Automation is a valuable business tool for streamlining marketing processes, enhancing customer engagement, and driving revenue growth. Utilizing marketing automation services can lead to increased productivity, improved ROI, and a competitive advantage in the market. What is CRM? CRM is a tool that helps you handle customer relationships, manage contact and sales, and improve agent productivity. You can store information about contacts, including their purchase records, phone conversations, and records of inbound emails. Most importantly, a CRM lets you optimize one-on-one client interactions, enhancing customer satisfaction and increasing sales. Benefits Internal alerts: Remind sales reps about call schedules, account renewals, and customer birthdays or anniversaries, prompting them to contact customers at the optimal time. Integrated workflows: Automate time-consuming everyday tasks to save time. Social media sync: Recognize the channels that drive the most traffic and know what people say about your business. Targeted promotional content: Increase conversion rates and build customer trust. Do you need a CRM solution? Most likely, your business needs to invest in a robust CRM platform if: You can no longer handle all your leads using a spreadsheet and need technical help to track customer data. You’re receiving reports about unsatisfactory customer experiences. Systematically reach out to unhappy customers and resolve their issues using omnichannel support. You’re losing track of customers during their journeys. Use pipeline management to track each customer throughout the sales pipeline and optimize customer experience. CRM, or Customer Relationship Management, is a strategic approach businesses use to manage and analyze customer interactions. SaaS automation tools enable companies to streamline sales, marketing, and customer service processes, enhancing customer satisfaction and loyalty. Want to reduce your CAC to half? Book a strategy call CRM vs. Marketing Automation Understanding the distinctions between Customer Relationship Management (CRM) and Marketing Automation is crucial for optimizing your company's operations and growth. Let's delve into the comprehensive guide that will unravel the unique benefits marketing automation and CRM bring and how each can revolutionize your business strategies. What are the key differences? Drilling things back to the basics, marketing automation helps users manage digital campaigns, email marketing, lead tracking and scoring, and landing pages. You can check out our list of marketing automation features for a full rundown. CRM covers the entire sales pipeline process, from individual emails to lead status tracking, task management, opportunity tracking, and pipeline reporting. Get an in-depth view of our must-have CRM features here. CRM drives and increases sales, while marketing automation helps generate and nurture leads. We’ve outlined the differences in three major factors below: Target Audience: A CRM platform broadly caters to sales reps, providing them with tools to manage customer relationships and improve their performance and productivity. A marketing automation (MA) system helps team members focus on marketing, specifically in B2B SaaS industries, to generate qualified leads and improve conversion rate optimization . Purpose: A marketing automation tool enables businesses to automate marketing campaigns using predefined conditions and triggers, making it ideal for short purchase cycles and optimizing marketing efforts in SaaS industries. On the other hand, a CRM helps businesses manage sales processes, assign tasks to sales reps, and maintain an organized database to streamline customer relationship management. Goal: The primary goal of a CRM solution is to manage customer relationships, improve sales reps' performance and productivity, and ultimately contribute to business growth. On the other hand, a marketing automation platform helps businesses measure marketing's contribution to the overall ROI, generate qualified leads, and improve workflows between sales and marketing teams, particularly in SaaS marketing environments. Do you need both? There’s no easy “yes” or “no” answer to this question, as it depends on your customers' stage in the sales funnel. Syncing data between both platforms is the secret third option to access all your data through one solution. If you want a perfect combination of marketing automation and CRM without investing in two separate systems, you should consider integration or choosing a system that offers functionalities of both solutions, such as marketing automation in CRM. How to integrate CRM with marketing automation software? Integrating CRM and MA solutions helps improve the customer experience and increase your business’s efficiency, leading to improved ROI. Most importantly, it helps maximize their benefits by combining their strengths. Using them together, you can: Assign lead scores Nurture prospect relationships Glean analytical reports and track progress Enable sales reps to visualize lead journeys Communicate consistently and seamlessly Understand the Integration Process Here are a few tricks to help you align the two platforms: Personalized Messaging: Engage with the target audience better and increase the chances of lead conversions through personalized messages when using a CRM and an MA system. Quick Lead Scoring: Assigning scores to leads ensures increased conversions. Using both platforms, it’ll be easier to identify users who are most likely to convert. Duplicate Elimination: Using the platforms in tandem means easy access to centralized data, which can lead to overlaps and accidental duplicate tasks. Monitor the systems closely to ensure no duplicate data. Robust Planning: Design and follow a plan to identify, implement, and address changes to your marketing and sales efforts, making them cost-effective and efficient. Examples of CRM and marketing automation Finding a solution with CRM and marketing automation capabilities is like getting a glimpse of the Loch Ness monster. However, unlike the Scottish legend, platforms with the functionalities of both solutions do exist. Here are a few examples: HubSpot Sales Hub: Combine the power of a unified CRM with sales automation processes to eliminate data silos and increase efficiency. Salesforce Sales Cloud: Salesforce’s enterprise suite and Lightning builder provide access to limited marketing automation functionalities. Active Campaign: This MA solution doubles as a marketing-oriented CRM with lead qualification, contact scoring, and sales task management. Zendesk Sell: Add a marketing automation module to real-time insights from your sales, marketing, and customer support departments. Integrating CRM and marketing automation can provide a holistic approach to managing customer relationships and marketing strategies. By combining these tools, businesses can optimize their marketing efforts and enhance customer engagement through personalized and targeted campaigns. Conclusion Choosing CRM over marketing automation can feel like picking a favorite sibling. With CRM automation, businesses can combine CRM and marketing automation functionalities to streamline processes, enhance customer relationships, and boost marketing efforts for greater efficiency and success in the digital landscape. Nailing down your needs goes a long way toward investing in the right solution. Schedule a free call to understand the need for CRM and marketing automation for direct insights on actionable steps to take in your software selection process. When comparing CRM vs. marketing automation, would you prefer a system with combined functionalities, or is it better to opt for two different solutions? Let us know. ...
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Looking Into Your Customer's Mind - What Happens Between Deciding To Buy Something And Buying It?
Customer behavior is always out of the blue regardless of the industry and chances are that it can be influenced by the slightest change in the service you render. Marketers must know what do you think about their brand, the way your thoughts are aligned, and what affects your purchasing decisions in the present. It is because with this information they create a personalized way of communicating with you and present their products to make you take a firm purchasing decision. Realizing your customer’s behavior and offering them as per their desires is what is considered necessary to sustain as a credible brand in this competitive market. Many companies strive to know about their target audience’s habits and preferences over a certain product line by investing a lot of money in customer relations and behavioral researches. By getting to know what kind of products or features your customer is fascinated by, your brand can make use of the search advertising methods to connect with them and display relevant information related to their recent searches. The websites they have visited on search engines like Google, Yahoo! help your business to obtain data from cookies and pull up those ads that match with their search queries. In this way, companies showcase the real information that their customers want to have, like discount coupons, special offers, etc, and increase the overall engagement. Looking into your customer’s mind allows a business to fully understand the factors basis which he or she makes a rational purchasing decision. These factors can be personal like price value and choice of product, situational factors such as the supply and demand in the market, and social factors like community fondness towards a particular product/service. Stages Of Customer Purchasing Decisions Consumer purchasing decisions are affected by numerous factors and the overall process comprises a handful of steps that are essential to go through. A standard purchasing decision includes realizing the actual wants, searching for it over the internet, opting for suitable sellers, evaluating the cost benefits, and then finally making an offer. The following is the detailed information on each step of the process: Realization Of Needs The primary step of making a buying decision is to contemplate the wants that require a purchase of a product. These consumer wants come from a problem, for instance, a customer will buy a new pen if he loses his old pen. The problem here is the loss of a pen, which leads to the creation of a need to buy a new pen. Needs also arise due to other factors such as captivating discounts, attractive offers, and advertisements. Therefore, a business must understand the needs of a consumer from your product and how they can be fulfilled by a consumer’s purchasing decision. Search Analysis Once the purchase needs are identified and jotted down, the next step is to get over the internet to find suitable searches for the product. In general terms, they shall try to find possible solutions for their problems. Searches could be from online sources like search engines, social media platforms, and offline sources could be from flyers, advertisements, and word of mouth. Here, marketers have to portray the products’ information in a way that is easy to understand and feasible for every potential customer. Product data ought to be mentioned so the customer can make an informed decision, it may include a descriptive feature list, blog posts, customer reviews, etc. Assessment Of Alternatives After a customer has considered several product options, the next step comes of evaluating those options basis the needs it will satisfy. However, apart from the needs, the ultimate product option that a customer will choose depends upon its qualitative attributes, such as relevant features, cost, durability, brand image, etc. Since the market is flourished with a variety of products and its alternatives, a customer has a lot of options to choose from, and as a marketer, you need to ensure that your product stays unmatched by the rest of your competitors. If you want their choices to be in your brand’s favor, match your product’s features with the customer’s needs. Ultimate Purchase Decision After inspecting a set of options and matching your desires as per the product features, as a customer you have arrived at the final stage that involves the purchase decision. Now, the process includes the role of both the customer and the marketer. As a marketer, the role would include reminding the target audience about the product’s features and business offers. Targetting and retargeting the customers impose the need to make a purchase. Source: Unsplash How To Understand A Customer’s Mind? Relevant consumer purchase-decisions studies show that even before a customer acknowledges a particular product, he or she explores its market availability and reviews from previous customers. As a customer, you can explore and evaluate the available options to find the right kind of product for you. The information related to these products is subject to resemble your needs and anticipations, thus remaining product-focussed. Apart from the marketing techniques and distinctive advertising approaches, it is also perceived that customer behavior is affected by the shop’s ambiance, the expertise offered while indoor shopping, and the overall time it takes to make the payment for the purchase. If the complete process runs smoothly, it counts as an added advantage to the brand’s image. However, these factors exist only in offline stores, since E-commerce platforms govern via enormous choices of products and options that attract the masses. With the introduction of numerous online platforms, the power is now in the hands of the customer to decide at the earliest. Online shopping allows them to get benefits such as a saved-cart facility, express delivery, item comparison, etc. Inspect other’s liking and fondness related to a product, often it is observed that customer decision is majorly influenced by what others think about a product and their observations. It is important to generate genuine and useful customer reviews from your target audience to increase your recommendation rate. Eventually, a customer will most likely choose a product if it already has a couple of good ratings. That is why marketers strive to gain five-star reviews from their customers in the initial stages of shopping to ensure that the future shopping experience is positively affected. Time and again marketers make use of content blogs and expert how-to reviews on the business website to gain a professional edge over its competitors. Saffron Edge helps to influence such customers who rely on our expert recommendations and consider your opinions as to quality benchmarks. If you want to know more about the same, please click here. ...
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