Top 7 Future Web Design Trends (Updated)
Jan 21, 2020
10 min read
A new year always means expecting new, unique, and trendsetting things. The same happens for web admins and web designers. They look forward to refreshing, fresh, and the ?best website trends that may be the future revolution. There is an ample number of advancements in technology that get introduced every year. Web designers, developers, and masters understand the fact that the only constant thing is change. Also, they must keep up with the ?best website trends and be enriched with knowledge of their field. They must revamp their ?current web design trends and techniques.
Website design can not be overlooked as it has become essential in creating an identity and promoting a brand. According to a survey conducted by Popsugar, 37.5% of American women prefer visiting a well-designed website more frequently. Apart from web design, website navigation and overall usability play a vital role in the success of an online business. According to another study conducted in 2018, around 60% of the respondents feel that website usability is the most crucial element of an online shop. Similar to any aspect of a business on an online platform, website design trends keep changing. One must keep themselves updated with the evolving landscape to stay ahead of the curve. Therefore, providing a unique, accessible, and user-friendly web design for the target audience is essential!
Source: Pexels
7 Future Web Design Trends That You Must Consider In 2021!
The web has witnessed enormous growth since it was discovered. Mobiles have reigned us, and with time, Augmented Reality and Virtual Reality, and Artificial Intelligence is taking over the business landscape. As advantageous and needful, these technologies have been, their actual impact is seen only in a few aspects of which web design trends are a significant area.
Here are the top web design trends to know that would help us set a benchmark in 2021.1. Get Creative: Rethink Your Current Web Design Trends And Techniques! Every new creative discovery requires a bit of courage for implementation to make the business stand out of the crowd and to project itself to the world! Similarly, creativity would make the website designs take a bolder step- a more significant leap in 2021.
The unique and rarely used asymmetrical layouts will be seen on the websites. An increase in their usage is due to the more substantial amounts of enthusiasm, fun, rarity, and individuality of the brand. Thus, it’s a new trend in web page design that has a far reach and greater appeal on all websites, especially on personal websites.
1. Utilize 3D Technology!
Adding yet another dimension is always beneficial – be it life or technology! 2021 would witness the rise in the usage and popularity of 3-Dimensional modeling and render in their website designs. 3D modeling and rendering would become more accessible and affordable, even for those lacking specialized 3D training. Defy, and Adidas have adopted 3D modeling and showcased it on their websites. Many more are predicted to follow the same trend. It is undoubtedly one of the most significant emerging website trends in 2021.
2. Add Engaging Visuals And Videos
Videos are a must in this time of cut-throat competition and decreasing attention span of the target audience as it quickly engages the audience and markets the brand more efficiently. This element of video addition is not a new one, but people have great expectations for this new year 2021. So, videos are inevitable and must-haves for the web page. You must plan the design, content of the video, and the quality of the video properly. The meaning and purpose of the video must be evident. The videos must be aptly handled as representatives that visually carry forward the spirit and overall goals of the brand. The video addition must be so that the target audience can’t skip it, and they should come back for more!
3. Implement Motion GIFs
We live in a fast-paced and digitized world. As a result, impatience has dawned on us and has become a part of us. We expect even the search engines to load much faster and answer our queries more quickly. We need everything instantly! A website designer obviously should take advantage of this behavior and leverage it efficiently by including motion design on their site. Motion designs immediately provide information that’s engaging too. They help convey a message in a far better way than the textual and pictorial content. GIFs can be the best example of exemplifying the usage of motion pictures. GIFs load faster than videos and communicate everything briefly, though the information is highly complex. Additionally, GIFs work well in all screen sizes too.
4. Enhance Voice-Search Compatibility
Many gadgets are currently equipped with virtual assistants like Google Now, Cortana, and Siri. These Smart assistants have set a new trend – an increase in the number of people who use voice queries rather than text. The convenience rendered through voice queries makes people switch to it over manual text. Website developers and designers should provide the best voice-user interface with this increasing popularity of searching with voice. It must offer a great user experience that is more customized and is responsive across all screen sizes. Be prepared for this trendy website design with great innovation!
5. Infuse Machine Learning and Artificial Intelligence
Big data is the basis of our sustenance today. Artificial Intelligence (AI) and machine learning are the basis of handling big data. Webmasters and designers need to stay updated and adapt to these technological trends as in the recent future; the user interface can be influenced and dominated by these trending technologies. Advanced machine learning and AI must be mastered by web designers and infused with web design trends that would help target the users better and offer a customized experience to them. AI and machine learning are set to change the web designing landscape more drastically and uniquely than others.
6. Try Smart CSS Grids
Before, web designers had to make a crucial decision – whether they had to design a webpage for the computer or mobile. Also, the most significant task is that they want to develop the website so that it should figure out the device in which it is opened and then adapt to the device. Yes, the website needs to be responsive. Using smart CSS grids helps in designing such a flexible webpage that is so much easier. The latest technology allows the excellent organization of content, highest and unmatchable quality of user experience. The website becomes highly adaptable on all desktop and mobile versions that suit a user’s screen.
Conclusion
New and creative website design trends have been admired by people every year. The website designers should keep in touch with these updates to be relevant and helpful to many users. 2021 would be another advancing year in technology where only the best user experience providers can withstand. Hence, you can implement these 7 future web design trends to renovate your website successfully. Tweak your current web design trends and techniques to make the most out of your website. Make use of the above said far-reaching technologies and be dominant in the market! Are you looking for a robust team that can help you develop a feature-rich website? Contact us now!
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Why Your Dental Practice Needs More Shareable Content
For as long as we can remember, businesses have relied on advertisement medium to capture their majority audience. But much like dinosaurs and cavemen, the traditional TV and media advertisements have become a thing of the past. Today, where in a world of 7.7 billion people, almost half of the population uses internet to look for businesses and everyday things, it has become extremely important for businesses small and big alike to have and maintain an online presence. For potential customers, one of the most important aspects of learning about business has shifted from traditional advertising and consultation. Businesses now rely on content marketing to engage their audience in the digital sphere. Adopting a carefully crafted content marketing strategy can result in greater audience engagement and leads for any business imaginable. What Is Content Marketing? To better understand why content marketing has become a go-to strategy for marketing professionals, it is important to learn what content marketing is. Content marketing a carefully planned marketing approach that focuses on the creation and distribution of content that is relevant, unique and valuable to attract, engage and retain targeted audience with the aim of generating and converting potential profitable leads. Simply put, content marketing is any type of content, whether blogs, videos, infographics or visual content created and shared with the goal of attracting, engaging and retaining audience. Content Marketing For Dentists Everybody knows that they should be visiting a dentist regularly in order to maintain oral hygiene and a healthy smile, but what dentists don’t know is that 51% of their potential patients use internet search engines to look for a dentist. Just acknowledging the above fact is sufficient enough to realize how important it has become for dentists to ensure they are among the top results of search engines. Now that you have fully absorbed just how much important it is for your dental practice to have an online presence, it’s time to look at how you can make sure to appear in the results when a potential patient is looking for a dentist. Most people, when looking at content marketing focus on placing and using keywords throughout their websites. However, this is not a strategy that can yield long term effects for your dental practice. The simplest way to understand how a reader or searcher can become a potential customer is to realize that the people searching for dentists online are human. Only providing human connection and building a relationship with your reader is the way to build trust and ensure they choose you. If you have a dental practice business or are a dentist, and are still not convinced on why you should be looking at content marketing to bring in more business, here are a few reasons why content marketing can do wonders for you. Why You Should Consider Content Marketing For Your Dental Practice? 1. Improved Visibility Unique and engaging content can provide you a better opportunity to optimize it in a way that will boost visibility. If you focus on creating content pieces that are informative and valuable, you will show up in search engine search results for when people are looking for similar topics you have covered. Once hooked, readers do not refrain from sharing the content. Valuable content creation does not limit your visibility to search engines, in fact if you post unique, engaging and informative content on your social media, people might share it with their friends and family bringing more and more visitors to your website, and we all know what more visitors can mean for your business. 2.Reach Target Audience One of the perks of using digital media for marketing your dental practice is that you can create specifically targeted content that can hit home run. Traditional ways of advertising have become tiresome, expensive and ineffective. With content marketing, you can target people looking for a dentist with effective content marketing strategy to attract your target audience, hence, filtering out people who actually are interested in your services so you can convert and retain them as your patients. 3.Build Trust Choosing a good dentist is not less than choosing a life partner. It can have a huge impact on the quality of your life. Which is why, you need to let your audience know that you are trustworthy and knowledgeable, and that they can trust you to take care of their smiles. When you create and post content that is informative, it shows the people searching for a dentist that you are not only experienced but you believe in sharing information for the greater wellbeing. Investing in good content can help your potential clients build trust in your knowledge and to show how passionate you are about your profession. 4.Build Reputation Nobody wants to go to a dentist that doesn’t have good reviews. Everyone including you and me look for referrals when it comes to choosing a dentist or any health practitioner for that matter, which is why you should be working on building a positive reputation among your patients. Using content that talks about authentic information and facts, gives out tips and tricks, and other essential information can help your dental practice build its reputation online. Once your audience identifies you as a reputed business, they won’t be hesitant in coming to you for their oral hygiene or recommending you to friends and families. 5.Stand Out From The Crowd Accepting the fact that almost half of the world’s population is online, it is assumable that there must be several other dentists with online presence, looking for potential patients. Now, if everyone is already online and out there, how do you make sure you attract your fair share of the audience. Here comes quality content. Investing in quality content will help you get noticed by your potential patients. Content that provides value instantly becomes a valuable asset that you are willing to share with your target audience and if you are willing to share the knowledge without any interest or gain, automatically sets you apart from the rest. Your audience soon recognizes you as a valuable connection to their dental health practices. 6.Provide Value Using digital media doesn’t mean that you have to attract and retain only new clients or patients, but it can also help you keep your existing patients well informed and interested. Creating and sharing valuable content provides value for your existing patients which ensures that they will keep choosing you for your services because of the value you provide to your existing patients. It’s a win-win for all. 7.Boost Growth/Increase Number Of Patients Effective content marketing strategy can help your dental practice attract and increase followers that may in turn convert into profitable clients. Creating shareable content gives you an edge over your competition because the more times your content is shared, the more audience it reaches creating a follow back link to your website. 8.Brand Awareness Among all of the digital media marketing aspects, investing in good content marketing strategy is crucial as it creates a platform for your target audience to build an association with your brand name. If you create content that has valuable information and sticks with your audience, they’ll automatically associate the piece of information with your brand name. This effect creates a beneficial word-of-mouth marketing platform that you won’t even have to work on forever. Now that we are convinced on the wonders content marketing can bring to your dental practice, let’s take a look at how you can actually approach content marketing in real life. How To Approach Content Marketing For Dentists With everything in life, strong planning and execution are the keys to having desired outcome. And content marketing isn’t any different. For this blog, let’s learn from the pros. The experts at CoSchedule have broken down the content marketing process into four big buckets. Planning Publishing Promotion Measurement Let’s look at all of these buckets one by one. Planning We can’t stress enough on the importance of planning in the whole process of content marketing. Smart planning is the key and will definitely save you a lot of mistakes and hurdles later on. Identify Your Audience One of the first steps in planning a content marketing strategy should be identifying your target audience. To help you figure this part out, just answer the four questions below: What problem does your product solve? Who is your current audience? Who is your competition? How are you different from your competitors? Once you’ve successfully answered these four questions, congratulations, you are now on your way to understanding: What content you need to create? Who are you creating the content for? What content are your competitors creating? How can you set your content apart from your competitors? The answers to these questions will help you create your content core. The mixture of the content regarding what you do, and what your audience cares about. This will become your content core for all of the upcoming content pieces that you will create for your company’s content marketing strategy. Establish SMART Goals We won’t go into much details about SMART goals, instead we’ll just move on to the importance of establishing goals that specifically state: What you’re going to achieve? When you’ll achieve it? Develop Your Content Strategy It’s time to finally get on to developing your content strategy. To simplify, here are the questions that will help you create your content marketing strategy for your dental practice. What content will you create? Why will you create the content? How will your success be measured? Create A Content Evaluation Strategy Once you have a content marketing strategy in place, you also need to figure out how you’re going to evaluate and decide what is working and what is not? To help you perform regular content audits, Pam Neely has shared a comprehensive guide which doubles as a content audit template. Generate Ideas For Content The final step in your extensive smart planning phase is to generate a list of possible content ideas to help you create content that becomes an instant hit among your readers. Content Publishing Phase Getting your content planning done means you get to move on to the next step that is executing the plan that you’ve just made. Let’s see how your content planning will come to life. 1. Understanding Keywords And Keywords Research One of the most important aspects of creating content is to understand how keywords and keywords research work. Keywords help you understand what your audience wants and how you should focus your content on keywords to reach maximum number of audience. But if you have not done keywords research before, don’t fret, because here are a few tools that can be of extreme help to research keywords you can rank on based on difficulty and competition. Google Keyword Planner Moz’s Keyword Explorer Ahrefs Keywords Explorer Keyword Studio Serpstat 2. Creating A Workflow To make sure your content marketing strategy is executed flawlessly, it is recommended that you create a content calendar to plan out your dental content pieces in advance. Next, create a workflow so you and everyone on your content marketing team knows what to do and when. A simple workflow can be crucial in accomplishing success in your content marketing strategy. Content Promotion Phase Now once you have planned and successfully executed good content marketing strategy, next comes the step to promote it so it is shared now and again resulting in growing audience and potential leads. Let’s take a look at how you can promote your dental practice content pieces. 1. Identify Social Media Platforms One of the major platforms to use to share your content created for your dental practice are social media platforms. Use your social media accounts to create a following and then to share the content and bring back traffic to your website. Prioritize social media platforms on their purposes to better engage your audience with relevant type of content. Use the following infographic to help you understand the importance of social media platforms depending on their purpose. 2. Email Marketing And Search Engine Optimization As stated by Campaign Monitor, Email marketing is 40% more effective for acquiring customers than social media, and it shouldn’t be hard to accept because it delivers 4,000% ROI. Search Engine Optimization is nothing short in yielding lasting benefits after your social media and email marketing course has been run. It is so effective that a well-crafted SEO content strategy can boost up your traffic by up to 500%. 3. Outreach Last but not the least, use a traditional PR / Outreach technique to promote your content to the audience directly that might be interested in your content. The key to not sound hard core sales personnel, try this guide to PR by Neil Patel. With your quest to outreaching to your audience directly, focus on building contacts and relationship rather than your customers, because according to Heather Anne Ritchie-Carson, cofounder of <Onboardly, it’s time to put back the human in PR relationships. 4. Measurement To guarantee that any strategy is working, evaluation is important. To gauge how effective your dental content marketing strategy has worked, measurement through analytics tools. Using some of the most common analytics tools is the easiest way to measure the growth of your dental practice. Here are a few common ones to get you started: Google Analytics Piwik Heap Kissmetrics 5. Reporting Schedule Evaluating your content marketing strategy regularly is the only way to learn about its effectiveness. Therefore, setting up a reporting schedule is important. But if you are even slightly like us (forgetful, shh), you can even set up automatic measurement schedule with this guide from Google. Content Marketing Strategies For Dentists Now that we have created a fair understanding of content marketing and its important and the process, let’s dive into some of the most commonly used content marketing strategies that have proven effective for a lot of dentists and other medical professionals along with hundreds of other businesses. 1. Blog Posts Creating a great blog post is the first step in your content marketing strategy, but wouldn’t it be sad if only a fewer people were reading the awesome blog post that you wrote? Having a proven blog posting strategy like the one here can ensure your efforts and valuable knowledge is reaping benefits for both you and your readers. 2. EBooks, White Papers and Case Studies Creating and publishing in-depth researches are a great way to show your readers that you are passionate about ongoing learning in your profession. This helps the reader that has crossed the initial engagement period with your blog and is looking for more information to build their trust in your services. Sharing case studies prove that you are open to learning from your mistakes as a dentist and believe in growing forward with sharing transparent information that the reader can ponder upon. 3. Videos Remember when we talked about building relationships with your customers and providing value? Using videos are a great way to do just that. Creating an informative video or a learning guide can, not only give your existing patients a gentle reminder of things they should remember minus the embarrassment of asking again, but it is also a lucrative way to attract more new patients. 4. Infographics Much like videos, visual content gets maximum share due to their readability and the ability to pack complete information in a short space. Infographics are easily becoming a go-to content marketing strategy because of their potential to become share worthy. They only key to producing a shareable infographic is to keep it simple, readable, reliable with references and focusing on visual content. One of our favorite tips to creating an effective infographic is the one by Neil. 5. Podcasts Another great type of content to give a little oomph to your content marketing strategy for your dental practice is to invest in creating podcasts. These little podcast episodes can become the bridge between your potential patients and you. It is a great way to connect with your audience and share valuable content. 6. Guest Blogging Guest Blogging is a proven tactic to build credibility for yourself as a professional while getting a follow link to your website to increase traffic. A lot of websites and blogs are almost always ready to accept in-depth, well researched articles by guest authors because as stated by Social Marketing Writing, “62.96% of peopleperceive blogs with multiple authors to be more credible.” While planning out content marketing strategy for your dental practice, including to acquire guest blogging opportunities should be a must. 7. Media Publications Everyone knows that being featured in a media publication is kinda a big deal for any business because it means popularity and exposure. As much as this sounds like a dream, Jayson DeMers, founder of AudienceBloom has given some fool proof tips to help you plan on getting your dental practice featured in media publications. Mistakes To Avoid While Content Marketing For Dentists Creating and sharing content to market your dental practice in the hopes of attracting and acquiring new patients can become overwhelming. And with possibilities of reaching your content marketing goals come a fair share of mistakes you’ll make learning on this journey. But you don’t have to make all of the mistakes yourself, which is why we are listing down a few common content marketing mistakes as stated by Jeff Bullas that dentists can avoid in their content marketing strategies to grow their online presence and business. 1. Failure To Plan This is a no-brainer as we all know that if we fail to plan, we are planning for failure. This is the most costly mistake you can make in your content marketing strategy. It is crucial to plan clearly as to what the business aims to achieve through content marketing and exactly how it has to be executed to avoid maximum chances of failure. Our only tip is to spend sufficient time in planning to avoid failing. 2. Unclear Purpose Many a times, businesses can fall trap in figuring out their true purpose when considering content marketing. It is important that you remember the reason why you’re creating the content and only focus on providing value to the reader and build relationships, the rest will follow. 3. Unprofessionalism Understanding the need of content tone and style for your business is utmost important. If you create content that works for a specific industry, one cannot trust it to work for your industry as well. You need to remain professional while writing or creating content in language that is correct, clear and concise. The best thing is to keep your audience in mind, the people who you want to read your content. 4. Lacking The Social Signals The importance of using social media to share your content cannot be neglected. However, maintaining a balanced usage is critical. Some businesses lack the use of social media for their content marketing which means they miss out on a huge chunk of prospective audience. But, at the same time, over using social media can move you away from your content marketing results. Do not rely heavily on social media platforms to market and promote your content rather create engaging, and valuable content that is share worthy. 5. Avoiding The Organic Search Factors One of the major reasons to use content marketing for your dental practice is to enhance your search engine rankings to improve online visibility. However, if the latest SEO techniques are not incorporated within the content defeats the entire purpose of content marketing for dentists and all other professions. If you do not feel confident in your skills to optimize your content with SEO techniques, it is always better to engage a professional to help your maximize growth through content marketing and SEO. Conclusion Content marketing is undoubtedly one of the most effective ways to build brand awareness and grow your online presence in the age where if you’re not online, you’re losing business. Dentists and other medical practitioners have come to realize just how important it is to invest in content marketing for their dental practices. Thus making sure they know content marketing benefits, processes and strategies can boost their online traffic and conversion rates by ten folds. ...
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Key tips for Direct To Consumer Brands to enhance Customer Retention and CRM
High customer retention can be very beneficial for direct-to-consumer brands. It can dramatically boost their customer acquisition and sales. However, a company can gain a high revenue or sales with a smaller customer base too. So, they don't necessarily have to expand their client base. Direct-to-consumer brands can have a relatively smaller audience base, but they may have dedicated customers who frequently purchase goods and services from them. You may have come across the fact that reaching out to existing customers is way easier and cost-effective than acquiring new ones. Well, client acquisition is a costly process that requires a lavish amount of marketing spend. Source: Pexels On the other hand, having repeat customers can allow your brand to earn more, get more customers via word of mouth, increase the credibility of its products, and much more. DTC businesses are known for their personalized services, and consumers love that! According to a study, 77% of the customers choose brands that offer a personalized experience or service. Another study highlighted how 75% of the customers trust purchase recommendations when those suggestions are personalized as per their needs. The American multinational corporation "Nike" followed a strategy to increase their personalization within their offerings. They wanted to strengthen their customer relationship and wanted to make better-localized inventory/demand predictions. According to their annual report of 2019, their direct sales were increased by 35%. The direct business channel had outperformed all the other channels; it contributed 32% to Nike's total annual revenue. Thus, DTC sales were quite critical for Nike's future growth. However, this was not possible without effective CRM tactics and client retention strategies. As a DTC brand, your business should be aware of such techniques as they help you grow your business massively. Let’s look into the essential tips to help your DTC brand boost its customer retention and CRM. Tips For DTC Businesses To Improve Their Customer Retention And CRM 1. Direct To Consumer BrandsShould Measure Some Key Metrics To improve your customer relations and client retention, you need to measure your metrics. To analyze your metrics, you need to collect an ample amount of consumer data. It will help you in understanding the true impact of your business. There are a few standard metrics that you should analyze, like your brand's repeat purchase rate. What is the retention rate on your bring-back campaigns? What is the return rate on your email campaigns, discount offers, etc.? Has your Average Order Value or AOV increased? Are there any specific months where your sales rise? Are you tracking your profitability? What kind of CLV or average customer lifecycle does your brand have? You must evaluate these figures to know the present state of your business. These figures will help your team fine-tune its customer retention tactics. 2. Ensure A Consistent And Custom User Engagement Not all first-time purchasers return to a DTC store; the reason might be a lack of trust, interest, or relevance. Hence, when a new customer places an order, your company should present a post-sales campaign to encourage repeat sales. In this way, the customer will interact with your brand more than once. It will induce credibility, trust, and relevance. If you can customize these campaigns according to various customer personas, then you can maximize your sales. We have mentioned some campaigns that you can tailor according to consumer persona. User data-based campaigns One of the most effective ways to send personalized messages to your consumers is by using consumer data. You can develop targeted campaigns based on their activities that trigger their purchase decisions. For instance, to reduce cart abandonment rates, you can send personalized email campaigns that offer a 5-10% discount on the same day. Consumer history-based campaigns A great way to use consumer data to boost customer retention is by using their data from previous purchase history. For example, if a consumer buys a gaming PC, you can target them with a game controller that enables them to elevate their gaming experience. You can advertise the gaming controller via re-engagement email or push notification. Use other channels to uplift customer retention Today, consumers are always on the internet and access the internet through various mediums. They don't like to wait and repel irrelevant messages. Thus, a DTC brand needs to engage its customers on the most active channels. Once they do that, they can ease out communication and reduce any form of delay. So look for active channels through which you can boost engagement. 3. DTC Businesses Should Explore New Digital Channels One area where several DTC brands fail to impress their audiences is real-life customer experiences. If your brand offers cosmetics, sportswear, eyewear, tea, etc., you might struggle to deliver a real-life customer experience. However, many DTC businesses are generating more revenues via online platforms than their brick-and-mortar retail stores nowadays. With O2O commerce, offline, physical stores can allow their consumers to shop directly from their homes. Source: Unsplash Another great marketing strategy for the DTC brand is conversational commerce. Today, businesses use Whatsapp, Facebook messenger, etc., to interact with their consumers. The cross-platform instant messaging app "Whatsapp" has 2 billion monthly active users, which offers features like "Whatsapp for business." Therefore, direct-to-consumer companies can use these apps for interaction where their customers spend most of their time. 4. Encourage Customers To Place Reorders Your business can leverage omnichannel marketing strategies to encourage customers to make repeat orders. You must use omnichannel marketing strategies if your products are perishable. Perishable products include coffee beans, tea leaves, food items, sport or health supplements, etc. These products have a limited shelf life, due to which you get the opportunity to encourage them to buy from your brand if they want to restock their supply. All proactive DTC brands use customized campaigns to trigger purchase emotions among their customers. You may have seen DTC brands sending a 15-day reminder or a one-week reminder to remind their customers to refill their supplies before it ends. Source: Unsplash 5. Be Data-Driven, Test Your Campaigns! While doubling your efforts on various types of marketing campaigns, you must not ignore the effectiveness of these campaigns. To judge that, you need to evaluate them through a testing process. When you incorporate a testing phase, you will eliminate intuition-led tactics and derive data-driven strategies. Even if you want to enhance your repeat purchase rate via email marketing or push notification, you need to test them to get the best results. Successful DTC businesses a/b test their campaigns to analyze which type of campaign is most appealing to their customers. During the testing phase, you can add customer funnels to figure out areas that act as a point of friction. You can then eliminate those areas to get your desired results. For instance, a low CTR rate in an email campaign may signify that a customer isn't satisfied with your content or email design. Takeaways To deduce customer retention to its simplest form, we can say that it's all about making a customer's shopping experience more engaging or enjoyable. All Direct to Consumer brands should focus on making their clients feel valued. The strategies mentioned above can help your brand achieve a high customer retention rate and a better customer relationship. If you are a DTC brand looking to uplift its growth, ROI, customer retention, or client acquisition, get in touch with our experts to know more! ...
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Top 6 Email Automation Tools for Salesforce Integration
Initially designed for sales teams, Salesforce has evolved into a leading CRM platform supporting various organizational functions. While Salesforce offers native capabilities, some businesses prefer third-party Salesforce marketing automation tools available on the AppExchange for unique features or to avoid migrating from existing solutions. However, some businesses prefer third-party email automation tools available on Salesforce's AppExchange for features unique to their needs or to avoid migrating from existing solutions. This guide will explore the top 6 salesforce marketing automation tools, examining their suitability for business needs. What is a Salesforce marketing automation tool? It's a software solution that integrates with Salesforce to automate repetitive marketing tasks, particularly those related to email marketing. These tools can handle everything from sending personalized emails based on customer behavior to tracking engagement metrics and nurturing leads through complex marketing funnels. A good Salesforce marketing automation tool should: Seamlessly integrate with your Salesforce CRM Automate email campaigns based on triggers and customer data Provide advanced analytics and reporting features Offer customizable templates and personalization options Support multi-channel marketing efforts Help align sales and marketing teams Why Choose Marketing Automation Tools with Salesforce? Marketing automation salesforce integration can significantly improve the CRM platform's capabilities. Leveraging marketing automation services can further streamline operations and drive better results. Here are important reasons to consider this integration with your Salesforce setup: Improved efficiency: Automation tools can handle repetitive tasks, which allows your team members to focus on strategy and creativity. Lead Nurturing: With automated workflows, you can guide leads through the sales funnel more effectively, providing timely and relevant content at each stage. Personalized Customer Experiences: Leverage Salesforce data to create highly personalized email campaigns that align with your audience. Better Alignment Between Sales and Marketing: Many tools offer features that help bridge the gap between sales and marketing teams, ensuring a cohesive approach to customer engagement. Top 6 Salesforce Automation Plugins Exploring the Salesforce best marketing plugins is essential to make the best use of your marketing efforts. These plugins allow businesses to automate tasks, enhance customer engagement, and streamline marketing workflows, creating a more efficient and targeted approach to Salesforce-driven marketing. Third-party integrations 1. HubSpot Marketing Hub HubSpot Marketing Hub is an excellent choice for Salesforce users seeking a comprehensive SaaS marketing automation solution. It's known for being easy to use and having strong features. HubSpot has a special integration with Salesforce that allows easy data sharing between the two, making marketing tasks more efficient. Key Features Bi-directional sync with Salesforce Robust email marketing tools with drag-and-drop editors Advanced lead scoring and nurturing capabilities Detailed analytics and reporting A system for managing content to produce landing pages and blogs Social media management tools Best For: Businesses of all sizes seek Salesforce for marketing automation—a tool that seamlessly integrates with Salesforce and offers more than email marketing features. 2. Marketo Marketo, now included in Adobe's marketing tools suite, is a powerful marketing automation platform that provides extensive integration with Salesforce. It is particularly well-suited for marketing B2B companies with complex sales cycles and large customer databases. Key Features Bi-directional sync with Salesforce for leads, contacts, and campaigns Advanced lead management and scoring Account-based marketing capabilities Real-time personalization engine Revenue cycle analytics Best For: Mid-size to large B2B companies with complex sales need advanced marketing automation. 3. Act-On Act-On offers a unique approach to growth marketing automation with its Salesforce integration, allowing users to send Act-On emails directly from within the Salesforce interface. This tight integration can significantly streamline workflows for sales and marketing teams. Key Features Native integration with Salesforce Adaptive lead scoring Automated nurture programs Website visitor tracking Landing page and form builders Social media management Best For: Small to mid-size B2B companies looking for an easy-to-use marketing automation solution that integrates well with Salesforce. AppExchange Add-Ons 4. Pardot Pardot, now known as Marketing Cloud Account Engagement, is Salesforce's native B2B marketing automation solution. As part of the Salesforce ecosystem, it offers seamless integration and is designed specifically for users. Key Features Native Salesforce integration Lead scoring and grading Engagement studio for building complex nurture campaigns ROI reporting and analytics Landing page and form builders Social media scheduling and monitoring Best For: B2B companies deeply integrated with Salesforce seek a marketing automation solution native to the Salesforce ecosystem. 5. ActiveCampaign ActiveCampaign is a popular choice on the Salesforce AppExchange, particularly for retail and professional services organizations. It offers various features beyond email marketing automation . Key Features Salesforce integration via AppExchange Machine learning-powered predictive sending Automated pipeline management Multi-channel marketing automation (email, SMS, chat) CRM with sales automation Advanced segmentation and personalization Best For: Small to midsize businesses looking for a versatile marketing automation solution with features beyond email marketing. Full-Fledged Solutions 6. Salesforce Marketing Cloud Salesforce Marketing Cloud is an all-in-one marketing solution in the broader Salesforce ecosystem. It offers email marketing, social media marketing, mobile marketing, and more features. Key Features Integration with Salesforce CRM Einstein AI for predictive analytics and personalization Journey Builder for creating complex, multi-channel customer journeys Robust email studio with advanced personalization options Social media marketing tools Mobile marketing capabilities, including SMS and push notifications Best For: Large enterprises already using multiple Salesforce products and looking for a comprehensive, integrated marketing solution. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call Which automation tool is best for Salesforce? These salesforce marketing automation tools offer unique features and benefits, catering to different business sizes and needs. Choosing the best tool for Salesforce for marketing automation depends on various factors, including your business size, budget, specific needs, and existing tech stack. Additionally, considering how a tool supports your marketing automation workflow is crucial for achieving optimal efficiency and results. Here's a quick guide to help you decide: For small businesses new to marketing automation: Consider ActiveCampaign or Act-On for their user-friendly interfaces and affordable pricing. For mid-size B2B companies: HubSpot Marketing Hub or Pardot could be excellent choices, offering robust features and strong Salesforce integration.: For large enterprises with complex needs: Salesforce Marketing Cloud or Marketo provides comprehensive solutions with advanced capabilities. For companies heavily invested in Salesforce: Pardot or Salesforce Marketing Cloud offers native integration and familiarity for Salesforce users. For those prioritizing ease of use: HubSpot Marketing Hub is known for its intuitive interface and excellent educational resources. Remember, the best tool is the one that most closely aligns with your specific business goals and processes. Taking advantage of free trials or demos is often worthwhile before making a final decision. Conclusion Implementing marketing automation with Salesforce can significantly enhance your marketing efforts and streamline customer relationship management. A well-thought marketing automation strategy is essential to maximize these benefits and ensure seamless integration. Options like HubSpot, Marketo, Pardot, ActiveCampaign, or Salesforce Marketing Cloud each offer different strengths, so it’s important to pick one that fits your business needs. By integrating marketing automation with Salesforce, you can send out personalized campaigns and manage your customer relationships more efficiently, helping your business grow. 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