Top 7 Future Web Design Trends (Updated)
Jan 21, 2020
10 min read
A new year always means expecting new, unique, and trendsetting things. The same happens for web admins and web designers. They look forward to refreshing, fresh, and the ?best website trends that may be the future revolution. There is an ample number of advancements in technology that get introduced every year. Web designers, developers, and masters understand the fact that the only constant thing is change. Also, they must keep up with the ?best website trends and be enriched with knowledge of their field. They must revamp their ?current web design trends and techniques.
Website design can not be overlooked as it has become essential in creating an identity and promoting a brand. According to a survey conducted by Popsugar, 37.5% of American women prefer visiting a well-designed website more frequently. Apart from web design, website navigation and overall usability play a vital role in the success of an online business. According to another study conducted in 2018, around 60% of the respondents feel that website usability is the most crucial element of an online shop. Similar to any aspect of a business on an online platform, website design trends keep changing. One must keep themselves updated with the evolving landscape to stay ahead of the curve. Therefore, providing a unique, accessible, and user-friendly web design for the target audience is essential!
Source: Pexels
7 Future Web Design Trends That You Must Consider In 2021!
The web has witnessed enormous growth since it was discovered. Mobiles have reigned us, and with time, Augmented Reality and Virtual Reality, and Artificial Intelligence is taking over the business landscape. As advantageous and needful, these technologies have been, their actual impact is seen only in a few aspects of which web design trends are a significant area.
Here are the top web design trends to know that would help us set a benchmark in 2021.1. Get Creative: Rethink Your Current Web Design Trends And Techniques! Every new creative discovery requires a bit of courage for implementation to make the business stand out of the crowd and to project itself to the world! Similarly, creativity would make the website designs take a bolder step- a more significant leap in 2021.
The unique and rarely used asymmetrical layouts will be seen on the websites. An increase in their usage is due to the more substantial amounts of enthusiasm, fun, rarity, and individuality of the brand. Thus, it’s a new trend in web page design that has a far reach and greater appeal on all websites, especially on personal websites.
1. Utilize 3D Technology!
Adding yet another dimension is always beneficial – be it life or technology! 2021 would witness the rise in the usage and popularity of 3-Dimensional modeling and render in their website designs. 3D modeling and rendering would become more accessible and affordable, even for those lacking specialized 3D training. Defy, and Adidas have adopted 3D modeling and showcased it on their websites. Many more are predicted to follow the same trend. It is undoubtedly one of the most significant emerging website trends in 2021.
2. Add Engaging Visuals And Videos
Videos are a must in this time of cut-throat competition and decreasing attention span of the target audience as it quickly engages the audience and markets the brand more efficiently. This element of video addition is not a new one, but people have great expectations for this new year 2021. So, videos are inevitable and must-haves for the web page. You must plan the design, content of the video, and the quality of the video properly. The meaning and purpose of the video must be evident. The videos must be aptly handled as representatives that visually carry forward the spirit and overall goals of the brand. The video addition must be so that the target audience can’t skip it, and they should come back for more!
3. Implement Motion GIFs
We live in a fast-paced and digitized world. As a result, impatience has dawned on us and has become a part of us. We expect even the search engines to load much faster and answer our queries more quickly. We need everything instantly! A website designer obviously should take advantage of this behavior and leverage it efficiently by including motion design on their site. Motion designs immediately provide information that’s engaging too. They help convey a message in a far better way than the textual and pictorial content. GIFs can be the best example of exemplifying the usage of motion pictures. GIFs load faster than videos and communicate everything briefly, though the information is highly complex. Additionally, GIFs work well in all screen sizes too.
4. Enhance Voice-Search Compatibility
Many gadgets are currently equipped with virtual assistants like Google Now, Cortana, and Siri. These Smart assistants have set a new trend – an increase in the number of people who use voice queries rather than text. The convenience rendered through voice queries makes people switch to it over manual text. Website developers and designers should provide the best voice-user interface with this increasing popularity of searching with voice. It must offer a great user experience that is more customized and is responsive across all screen sizes. Be prepared for this trendy website design with great innovation!
5. Infuse Machine Learning and Artificial Intelligence
Big data is the basis of our sustenance today. Artificial Intelligence (AI) and machine learning are the basis of handling big data. Webmasters and designers need to stay updated and adapt to these technological trends as in the recent future; the user interface can be influenced and dominated by these trending technologies. Advanced machine learning and AI must be mastered by web designers and infused with web design trends that would help target the users better and offer a customized experience to them. AI and machine learning are set to change the web designing landscape more drastically and uniquely than others.
6. Try Smart CSS Grids
Before, web designers had to make a crucial decision – whether they had to design a webpage for the computer or mobile. Also, the most significant task is that they want to develop the website so that it should figure out the device in which it is opened and then adapt to the device. Yes, the website needs to be responsive. Using smart CSS grids helps in designing such a flexible webpage that is so much easier. The latest technology allows the excellent organization of content, highest and unmatchable quality of user experience. The website becomes highly adaptable on all desktop and mobile versions that suit a user’s screen.
Conclusion
New and creative website design trends have been admired by people every year. The website designers should keep in touch with these updates to be relevant and helpful to many users. 2021 would be another advancing year in technology where only the best user experience providers can withstand. Hence, you can implement these 7 future web design trends to renovate your website successfully. Tweak your current web design trends and techniques to make the most out of your website. Make use of the above said far-reaching technologies and be dominant in the market! Are you looking for a robust team that can help you develop a feature-rich website? Contact us now!
From Clicks to Conversions: Understanding ROAS
Return on Advertising Spend, or ROAS, is a crucial metric for any business looking to measure the effectiveness of its advertising efforts. In simple terms, ROAS is a ratio that compares the revenue generated from an advertising campaign to the cost of that campaign. ROAS is used to determine whether an advertising campaign is profitable or not, and to optimize future ad spend. Understanding ROAS is essential for businesses looking to make data-driven decisions when it comes to their advertising strategy, especially when working with an AdWords management company. By analyzing the ROAS of different campaigns managed by an AdWords management company, businesses can identify which campaigns are performing well and which ones are not. This information can be used to make adjustments to campaigns to improve their ROAS and to allocate ad spend more effectively with the help of the AdWords management company. In this article, we will explore ROAS in more detail, including how it is calculated, why it is important, and how businesses can use it to optimize their advertising campaigns. What is ROAS? ROAS is a metric used in digital advertising to measure the effectiveness of your ad campaigns. It shows you how much revenue you're earning for each dollar you spend on advertising. This metric is especially useful for businesses that rely on digital advertising to drive their revenue. ROAS is similar to return on investment (ROI), but it focuses specifically on your advertising spend. ROI, on the other hand, takes into account all of your business expenses, including things like salaries, rent, and equipment costs. To calculate ROAS, you simply divide the revenue earned from your advertising by the cost of your advertising. This gives you a ratio that represents the amount of revenue you're generating for each dollar you spend on advertising. Let’s break it down with an example, say you spent $1,000 on a Google Ads campaign and earned $5,000 in revenue from that campaign. Your ROAS would be 5. In other words, for every dollar you spent on advertising, you earned $5 in revenue. It's important to note that ROAS should not be the only metric you use to evaluate the success of your advertising campaigns. While a high ROAS indicates that your advertising is generating revenue, it doesn't tell you anything about your profit margins or overall profitability. ROAS is a valuable metric for businesses that want to optimize their advertising performance and maximize their return on investment. By tracking your ROAS and other important metrics, you can make data-driven decisions about how to allocate your advertising budget and improve your overall marketing strategy. Why does calculating return on ad spend matter? Tracking ROAS is crucial for optimizing your ad campaigns and ensuring that you're getting the most out of your advertising budget. By measuring the revenue generated by your advertising spend, you can make data-driven decisions about which campaigns and strategies are most effective and where to allocate your budget in the future. ROAS is also important because it allows you to see the bigger picture of your advertising efforts. While metrics like click-through rate and conversion rate can give you an idea of how users are interacting with your ads, they don't tell you anything about the revenue generated by those interactions. By tracking ROAS, you can see the direct impact of your ad campaigns on your bottom line. Additionally, ROAS can help you identify areas for improvement in your ad campaigns. If you notice that certain campaigns or keywords have a low ROAS, it may be a sign that those campaigns are not resonating with your target audience. You can use this information to refine your targeting, messaging, and ad creative to generate more revenue from your campaigns. Overall, calculating ROAS matters because it provides a clear and measurable way to evaluate the success of your advertising efforts. By tracking ROAS and other important metrics, you can make data-driven decisions about where to allocate your advertising budget and how to optimize your campaigns for maximum revenue generation. Tips to Increase Your ROAS We have discussed why your ROAS matters extensively. Let's explore some ways to improve your returns. 1. Are you tracking it properly? Before you go ahead and stop a campaign that may have great potential, know that accuracy is key. If your tracking is even slightly off, your reported metrics could be misleading, and you could end up making decisions based on false information. You would not want to be the person who puts all their eggs in one basket, only to realize the basket has a few holes in it. So, take the time to review your tracking and make sure you're getting reliable data. Are you considering your ad costing? Have you included your offline sales and indirect revenue? What model of Google Ads attribution model are you utilising? All these questions add up to the quality of your data. Moreover, understand that accuracy isn't just about avoiding mistakes. It's about finding opportunities for improvement. When you review the accuracy of your tracking, you might uncover some areas where you could be getting even better results. 2. How much are your ads costing you? No one likes overspending. By lowering your campaign cost, you can not only save money, but you can also optimize your budget for better performance. It's like getting two birds with one stone, or shall we say two conversions with one ad? It's all about finding that sweet spot where you're getting the best possible results for the lowest possible cost. Here are a few tips to get you started: 1. Optimize your targeting: Make sure you're targeting the right audience with your ads. The more targeted your ads are, the more likely you are to get conversions at a lower cost. 2. Refine your messaging: Make sure your ad messaging is clear, concise, and compelling. The more effective your messaging is, the more likely you are to get clicks and conversions, which can help lower your overall cost. 3. Focus on the quality score: Most ad platforms use a quality score to determine the relevance and quality of your ads. The higher your quality score, the lower your cost per click (CPC) will be. To improve your quality score, focus on ad relevance, landing page experience, and expected click-through rate. 4. Remember to use negative keywords: The average Google Ads account wastes 76% of its allocated budget in targeting the incorrect keywords, so it's important to ensure that your negative keywords list is spot on. Negative keywords are words or phrases that you don't want your ads to show up for, and by using them, you can avoid wasting ad spend on irrelevant or low-converting searches. Use keyword research tools to identify negative keywords that are likely to trigger your ads but aren't relevant to your product or service. By doing so, you can ensure that your ads are only shown to users who are more likely to convert, which can help increase your ROAS while keeping your campaign costs under control. 5. Reduction of labour cost: Consider managing your resources better and more efficiently. See what works better for you, an in-house team or outsourcing the work. 3. Are you getting your money’s worth? It is important to analyse costs at all stages of a process when it comes to digital strategy. You need to maximise the revenue generation from your ads, and there are a few approaches to achieve this; One way to do this is by continuously refining your keyword strategy. By analyzing your keyword performance, you can identify high-performing keywords and eliminate low-performing ones. This will help you to better target your ads to the most relevant audience and generate more revenue from each click. Additionally, using automated bidding tools can help you to maximize revenue by adjusting your bids in real time based on performance data. By automating your bidding, you can ensure that your ads are showing to the most relevant audience and generating the highest possible revenue, without wasting ad spend on low-performing clicks. By staying on top of keyword refinement and using automated bidding, you can maximize your ad revenue and boost your overall ROAS. 4. Have you checked other avenues? Consider analysing other factors that affect your ROAS other than ads. There are several indirect factors that impact revenue generation. Maybe while your sales are good, ROAS is still sub-par because the product is not priced properly. Or perhaps if the CTR is great and the ROAS is still dwindling, consider the following possibilities; The ad copy is not capturing the essence properly The landing page is not up to the mark in terms of design (unstructured CTAs or copies) The checkout process is too tedious The product is expensive and doesn’t justify the cost These are just some of the many possibilities that affect your ROAS. Outline all possibilities to come up with a strategy that will help you achieve your goals the best. In Conclusion To get a more complete picture of your advertising performance, you should also track metrics like cost per acquisition (CPA) and customer lifetime value (CLV), along with return on ad spend (ROAS). These metrics can help you understand how much it's costing you to acquire new customers, how much those customers are worth over their lifetime, and how much revenue you're earning for each dollar you spend on advertising. In case you feel overwhelmed or simply desire better returns, reach out to Saffron Edge. We are a digital marketing agency that has the solutions to all of your digital dilemmas. Contact us today! ...
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What Impact Does User-Generated Content Have On DTC Growth?
Source: Pexels Have you ever wondered how companies attract so many customers to post their information on social media? User-generated Content (UGC) is what marketers refer to online posts as, and there's a reason why some brands collect more than others. It all boils down to brand recognition and marketing strategies. The D2C eCommerce market has become a competitive terrain for delivering unique retail to its clients. By shattering the traditional retail supply chain and delivering extreme transparency to the sector, the D2C business model has upended the existing quo. Delivering directly to clients, cutting out the middleman, offering products at lower rates, and openness of direct connection between the brand and the customer drew the customers' attention. When customers purchase something from your eCommerce site, they have various options for contacting you. In certain cases, you can express your gratitude by writing an email or posting on social media. Customers' provided reviews on your website and other online platforms are important elements to consider. As business owners, we should set this as our key goal to make it happen. But how will this be accomplished? The following is what you will learn today: What Is UGC Or User-Generated Content? User-Generated Content, or UGC, is any media content made by users mentioning or referring to your brand and shared with the public via websites, blogging sites, social media platforms, rating or review sites, etc. Direct-to-consumer marketing is a rising marketing method that allows manufacturers and suppliers to sell directly to consumers, bypassing intermediary services. The number of businesses that promote, sell, produce, and ship their products grows rapidly, and DTC marketing transforms the corporate world. For instance, a customer was so pleased with your products that they purchased a second one. You can show your appreciation by mentioning them on social media. User-generated content is described as content created or developed by your customers. Hence, D2C marketing is ever-changing. To stay ahead of the competition, you must keep up with the current trends. Source: Pexels The Impact Of User-generated Content On Branding Do you know anyone in marketing who has ever admitted a minor flaw in their product? Numerous concerns refrain people from shopping online. Colors of clothing, technologies that work for a specific purpose, sizing, and other elements that matter to them may never be guaranteed. Customers will remember a brand if its principles resonate with them and if it provides them with something unique. They will also share their opinions and recommend your company to their peers and friends. Consistency and creativity contribute to developing a distinct brand identity and a favorable brand experience. Businesses were initially hesitant to use User-generated Content (UGC) to promote their brands, and they were right. Exchanging polished professional material for unrefined consumer content is odd at first look. User-generated content is the most reliable, memorable, influential, and freely available source of material for marketers. The following are some of the top benefits of implementing UGC: User-generated Content (UGC) Is Legitimate To attract new customers, marketers invest a lot of time and money to create the words and visuals they believe consumers want to see. On the other hand, customers are looking for authenticity rather than perfection. UGC is used to affect engagement and drive conversions at every stage of the buyer's journey. Nowadays, firms must compete for online visibility and audience attention. Brands of all sizes use User-generated content to enhance brand awareness, social engagement, and conversions, broaden their reach and develop their business more cost-effectively. Don't fall into the trap of fabricating your user-generated content or campaign. Audiences will easily detect phony sentiment, resulting in catastrophic brand damage. Instead, make sure your User-generated Content (UGC) comes from brand loyalists, workers, or customers. 60% of customers believe user-generated content is the most authentic type, and 90% believe authenticity is important when deciding which businesses to like and support. UGC Encourages Brand Loyalty Instead of being a bystander, UGC allows customers to participate in the evolution of a company actively. It has a tremendous impact on brand loyalty and affinity because people want to be a part of something bigger than themselves, and creating UGC allows them to do just that. UGC also allows brands and consumers to converse, and this level of brand connection aids in the development and growth of an engaged community. Sharing audience material helps build and strengthen audience/business relationships, resulting in increased brand loyalty. Brands may deepen their customer engagement by leveraging User-generated Content (UGC). User-generated Content (UGC) allows customers to feel more invested in your brand's story than simply being customers. Increasing the amount of user-generated content in your marketing will increase brand excitement and loyalty. UGC Boosts Customer Engagement Amid all the other matters, marketers are continuously battling for people's attention. If no one remembers your message or imagery, it doesn't matter how good it is. What do customers expect from brand initiatives in terms of engagement? The answer is straightforward: campaigns must include engaging or fascinating content, interactive aspects, authenticity and creativity, trustworthiness, and a compelling value proposition. Traditional advertising is forgettable when compared to user-generated content. UGC is remembered 35% more by millennials than traditional media. UGC Builds Customers’ Trust Customers' validation of a brand's credibility, authenticity, and reliability of its products and activities is social proof. Social proof is incredibly significant in this digital age because it influences consumers' purchase decisions. Your brand won't be able to create marketing efforts to build social proof since customers don't trust self-promotion. As a result, UGC provides an ideal answer to this issue. Customers are more likely to believe a product or service if it is real because they can tell if a consumer or a brand constructed an image. Earned media (recommendations from friends, relatives, or peers) is trusted by 92% of customers more than any other type of material. Because it is trustworthy, better remembered than other media, and widespread in people's daily lives, UGC has become one of the most influential sources of information. Increased Conversion Rates Making users' original content a focal point of your marketing campaigns will strengthen the reliability and trustworthiness of your promotional message and information, increasing user engagement and conversions. It is the end aim that marketers strive for when developing marketing strategies. Conversions and income determine a brand's existence and success. User-generated content is the most effective way to boost conversions and income. It enhances user engagement linked to conversions. When purchasing products/services, people trust user-generated content far more than company promotion. As a result, user-generated content will lend legitimacy and validation to your marketing message, increasing conversions and income. More than seven out of ten consumers agree that user-generated content influences purchasing decisions. Celebrity or social media influencer content has only an 8% impact on people's purchasing decisions, making user-generated content 9.8 times more important. Busabout, a tour operator, saw a 33% increase in web conversions after switching to user-generated images for nearly all of its visual content. User-generated content has increased click-through rates by 11% and lowered cost-per-click costs by 21% in Facebook advertising. Community Building With UGC Humans tend to build small or large communities with like-minded people who have similar interests, likes, and preferences or who share brand consumption experiences. These communities assist in the creation of positive user-generated content about the brand in their networks, which increases traffic, user engagement, brand exposure, desirability, conversion possibilities, and brand advocacy for the business. The potential for tapping into people's basic desire to belong is enormous. After all, we are naturally sociable beings. Brands have realized this, and many are entering their marketing efforts to re-establish personal ties. For businesses, the necessity to cultivate an engaged brand community has never been higher than it is right now. Scalability With UGC There are a lot of digital venues, a lot of new content that needs to be created, and only so much time. Brands are struggling to meet the need for high-quality, interesting, and engaging content in today's digital market. Marketers are under a lot of pressure to produce more content than they have in the past, but those who can keep up will reap the rewards. According to Facebook, advertisers with the quickest growth develop 11 times as many creative assets as their competitors. Whether you need photographs for your website or a positive quotation to include in a marketing email, considering UGC as a reliable resource removes a lot of the stress many businesses face regarding content development. User-generated Content (UGC) allows brands to scale their content initiatives quickly and easily, especially if they have a sophisticated platform to manage and distribute all of that content. UGC Provides Cost-efficiency UGC marketing is an extremely cost-effective approach. Traditional advertising necessitates a big financial commitment before yielding anything useful. Companies hire in-house or outside marketers, consult with them, generate concepts, produce the best ones, buy advertising space, and analyze various types of feedback for each format. Your company merely needs to look at social media and content creation sites for UGC marketing and repost what others have already generated. You can see how your audience reacted to the UGC you published by looking at the engagement rate of clicks, comments, and likes. User-generated Content: Conclusion With the help of Saffron Edge, the most obvious marketing strategy for direct-to-consumer businesses is to incorporate user-generated content in marketing campaigns. You are missing out on many opportunities if you haven't already. To determine the optimum plan for your company, Saffron Edge and key stakeholders should collaborate openly. With this strategy, you will make the most money. Please visit https://www.saffronedge.com/ to get in touch with us right now. ...
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5 Content Marketing Hacks To Help Enhance Your App Business
Are you unsatisfied with your website traffic? Having a hard time gaining clients using your content marketing strategy? I heard a yes! Didn’t I ? Don’t worry, you’re not alone. Maximum people reading the blog don’t know how to attract the audience using their content marketing. Because of their old and out of trend methods to do so. According to an article by Neil Patel where he claims that one can earn up to 13.15% of traffic in 30 days if you implement his tips. Also, these are the bonus benefits that you get You will be able to attract more clients Increase your email list size Generate more valuable comments Encourage repeat visitors to your blog Build your personal brand online Now, to help you out we have dug out to put forward some useful hacks to help you enhance your content outreach service or content marketing business: 1. Brainstorm ideas that can get Viral What makes certain ideas get viral and overpower others? The ideas capable of arousing strong emotions (Anger, fear, loss etc) and get maximum associated activities. People connect to your content, only then they share it. Today, the need is for contents that are vibrant and helpful for the audience. Ask 4 basic question before developing content Is there a need Will they (audience) like it Can it evoke controversy Can it convey the message If the answer to all these is a Yes, Go ahead, shoot your ideas 2. Write In-depth informative and educative articles Personal opinion: don’t talk in the air, prove your point. How? stats, cohesive data and anything that relates. Being a reader my preferences goes with one with facts and stats, I'm reading your write up and my need is information. You provide it, I'll repeatedly visit. Also, Google loves in-depth articles. Chances increase with information and quantity, 2000+ words article are mostly in top 10 3. Craft catchy and shareable tiles Every marketer knows this, it’s the golden goose of marketing. Unusual ‘catchy’ things always captivate and arouse curiosity to know more about it. While planning headlines or titles, think about 100 different synonym sentences. 8 seconds is your action time before your reader loses interest. So, you give them something they can’t ignore or you lose them to your competitors. 4. Attractive Call to Action Your call to action is alone responsible for 13% boost in traffic. Make it in a way that it calls readers ‘Come and get it’ and your reader falls for its charm. Experiment with colors, try variations, do some psychological research and apply them. Try ‘Out of way’ ideas or graphics and implement them in your Call to action page. Taking risk is what gets you the best or makes you the best 5 .Leverage the “above the fold” area The area in your website which appears first when your website first loads. This area is viewed for the maximum time, approximately 80% of the total session time. And, if you use this area effectively, the traffic has high probabilities to increase. Whatever you think is your key player on the page, appoint them guards on the ‘above the fold area’. So, fellow marketers, adieu. Implement these tips and rise and shine, Hard work is key to one door but smartness lets you pass through all the others. ...
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