Unleashing DTC growth potential with Saffron Edge
Mar 14, 2023
10 min read
The best marketing doesn’t feel like marketing and in the words of Brian Halligan, “It’s not what you sell that matters as much as how you sell it“.
The marketers today are putting in effort to engage with the audience of the brand and what matters is whether they are getting a good return and are able to engage with the audience. This all depends on the message that is being conveyed from the campaign.
The average active Internet user is shown 1,707 banner ads in a month. Google, Amazon and Facebook account for 64% of all US digital spending.
Source: Insider Intelligence
This year, the global digital ad spend is projected to be $626 billion. It is expected to reach $835 billion, wherein, Saffron Edge is busy etching its way towards all the DTC brands. We are a leading digital marketing agency catering to the DTC industry, but not limited to, that strives for a higher reach and visibility for your brand in this tough and fast moving industry. A digital landscape where it becomes difficult to stand out from the rest of the cluttered market, your brand needs to have that zing in it. And Saffron Edge is here to get you to that level.
A little about Saffron Edge
With our comprehensive suite of digital marketing services, Saffron Edge is the go-to agency for high-growth companies looking to create multiple revenue streams for their Ecommerce or DTC brands. We specialize in delivering solutions that drive revenue and promote brand retention.
With the expertise in performance marketing, we redefine and accelerate your brand’s growth and customer experience by crafting digital strategies that not only convert your leads but also build a stronger and stabler digital presence for your brand in this fast paced D2C landscape. Saffron Edge, based out of Totowa, NJ, has been in the industry for 15 years now and has successfully served startups, SMBs, entrepreneurs, corporations, and also the Fortune 500 companies. The company is the multi-domain expert in the categories like DTC, HVAC, and Legal with 1,500 clients across the globe. It happily enjoys a 99% customer satisfaction rate, of which 75% is their retainer business.
Why Saffron Edge?
Saffron Edge with a dedicated customer success team provides tailored solutions focused on maximizing your brand's revenue and retention. Our team's approach prioritizes adherence to industry-standard operating procedures (SOPs) to ensure consistent delivery of results that can transform your brand's digital presence from nonexistent to achieving a 100% increase in revenue and visibility among your target audience.
We understand the challenges faced by DTC brands today, such as being unsure about your target audience. And how to use audience segmentation to the benefit of your brand.That's why we conduct thorough market research and analyze the digital behavior of potential customers to craft digital strategies for your DTC and e-commerce platforms that target your desired audience personas. Our marketing playbook has proven strategies which have helped brands to widen their niche and increased the scope of their digital campaigns.
Our Services
We don’t want your focus to be on the services we offer but on the metrics that are crucial for understanding the health and performance of your brand. We advise marketers to assess key indicators such as quality impressions, CTR, Customer Lifetime Value, Cost per acquisition, and Customer Retention Rate to know how your brand is performing. If you're unsure about these metrics, we recommend that you consider our services.
Our team specializes in enhancing organic rankings, driving up organic traffic, managing paid marketing campaigns on Google and social media platforms, managing marketplaces and ads, and providing headless CMS solutions for a seamless UX-UI experience for your customers and developers.
“Saffron Edge helped me assess the true value of my business website. After working with them, I could understand how an insightful keyword and content strategy could lead my make-up business to explore its potential” says Isabel Madison, Founder, Nude Envie, a US makeup brand. A 100% revenue growth in 8 months justifies what Isabel is saying here.
Saffron Edge is determined to bring a data driven change in the DTC landscape for the brands to leverage data and technology to deliver success in their marketing campaigns.
With a comprehensive suite of services, including SEO, PPC advertising, social media marketing, content marketing, Email marketing, Marketplace management, Social media Marketing, the agency helps DTC brands achieve their marketing objectives and stand out in a crowded digital marketplace. If you're a DTC brand looking to take your marketing efforts to the next level, we encourage you to partner with Saffron Edge Digital and experience the benefits for yourself.
Contact us today to learn more and take the first step towards achieving your marketing goals.
The company ranks as the top digital marketing company in New Jersey in the GoodFirms ranking list and is sure to spread its operations worldwide.
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4 Things To Take Care Of When Buying Advertisements Programmatically
Marketers opting for advertising programmatically is on an all-time high! According to a recent study by eMarketers, by 2019, as much as 84% of total digital advertising spend will be made programmatically, which is projected to reach $46 Billion. And it makes sense as well, programmatic advertising gives 10x better control to advertisers and publishers over their digital assets as compared to traditional advertising. While we have already talked about why programmatic is the way to go in the future if you’re looking to advertise digitally and mentioned some common threats to the programmatic industry as well. Today, we will talk about some things to take care of when you’ll be actually buying advertisement spaces over the web programmatically, which will help you spend your marketing budget wisely. So, when it comes to programmatic ad buying services, here are some things you should take care of to get the best out of your efforts - Defining a clear strategy Defining a clear, cut strategy before venturing into the world of programmatic is an absolute must not just for buying advertisements programmatically, but marketing in general. You must know well in advance the type of ads you want to vouch for, the biddings you are willing to make, the audience you want to target and the type of creatives you’d create that would resonate with your target audience. Doing this would help get you the most bang out of your advertising bucks. In programmatic, it’s not just about buying banner spaces on publisher’s websites, you can place your ads on Youtube videos, Facebook in-stream advertisements, mobile ads and every other form of advertisements you see on the web. So, making a strategy and choosing the right platforms is important. Moreover, you can choose to go for a RTB approach, buy advertisements from private marketplaces or directly buy advertisement spaces from advertisers through direct programmatic. While each of these buying methods involves different approaches, selecting the best method is vital for efficiently spending your marketing budget. Also, knowing in advance the audience you want to serve will help you choose the best platforms in the marketplace to actively advertise on. DMPs or data management platforms can help you with that and most of the DSPs are integrated with DMPs as well to provide a holistic view to advertisers of their audience. They combine first and third party data to form look-alike audiences for your campaign which you can use to attract more customers. Focus on your audience When it comes to defining a programmatic strategy, you absolutely have to focus on impressing your audience with your creatives. And that includes having stunning visuals and stellar content on all your Ads that resonates well with your target audience and makes them click! Fail on doing that, and your audience will not even bother to give your ad a second look. So, creating buyer personas is important to target the kind of audience you want to reach and it requires extensive audience research as well to figure out where your audience really resides on the web. Again, DMPs can come to your rescue here as they usually have all the audience information you’d require to create great ads that would resonate well with your target audience. Focus on understanding your audience more than the quality of your creatives. Don’t get me wrong here, while quality visuals are important for your ads, it will not be beneficial to you in any way if they are appearing at the wrong places and in front of the wrong people. Include a mix of creatives It’s all about the creatives when it comes to making people click on your ad. But like most of the advertisers out there, don’t fixate all your programmatic efforts on a single ad creative. Instead, make 5-6 creatives for a single campaign with different visuals & content. That way you can easily A/B test the performance of each of your ad by making small tweaks to the ads that are not performing well. Doing this will give you a better idea about what kind of content works best with your unique audience and you can double down on that information by reiterating everything that is currently working with your audience in all your future digital advertising campaigns. Monitoring performance is key Talking about A/B testing, one of the main advantage of going programmatic is the impressive analytics DSPs provide for measuring performance of your each and every running ad, which was never heard of before in traditional advertising and probably is the reason why a majority of marketers are shifting to programmatic ad buying and you should too! Monitoring performance is not just necessary to excel programmatically, doing it will help you optimize your each and every marketing effort in general. Keeping a close eye on the actual performance of your ads will help you discard in an instant the ads that are not performing up to their mark and save a few extra bucks of your advertising budget. Like I said above, when you closely check the performance of all your ads, you can easily point-out the ads which are not performing optimally and tweak it a bit to bring it back on track, which is always a good thing to make sure the ROI of your whole campaign doesn’t take a hit! So, there you go! Before you step into the complex but extremely quick-paced world of programmatic, keep in mind the above-mentioned points to take the results of your programmatic efforts to a whole another level. Work on your strategy, figure out the people you want to target who are interested in availing your services and platforms where they actively hang out on the web, create an intriguing ad (and 4-5 versions of it) for them and constantly measure its performance based on KPIs that matter and watch your programmatic efforts bring in a ton of exposure for your business… and users of course! But which top platform should you use to begin advertising programmatically? Stay with us as we’ll be tackling this exact question in our next blog where I’ll tell you about some of the best DSPs out there that will make programmatic a piece of cake for you! ...
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The Difference Between Inbound Marketing And Content Marketing
I have been a content writer for a long time now and it was a dream that I was living until someone asked me to explain the difference between Inbound Marketing and Content Marketing. I honestly replied to him that I had no clue and did not want to give a wrong answer to the question so I told him that you please give me sometime and let me find out. Even here at the office we used to use the words interchangeably for both content and Inbound Marketing. But when I got hold of the truth through a prolonged research, I knew that it was a big mistake and it is important to know the difference between the two terms. So a lot of research and time went into it and then finally got hold of HubSpot’s annual survey that they conducted with 3500 marketing and sales professionals. The Question that was specifically asked was that What is the relationship between Inbound Marketing and Content Marketing? And was a multiple choice question with the options: They are synonymous to each other. Content Marketing was the subset of the Inbound Marketing. Inbound Marketing was the subset of the Content Marketing. The two are fundamentally different. Don’t know the answer. Before we dive into the answer that was voted the most, what I think is that Content Marketing was the subset of Inbound Marketing but I wanted others to give me confidence on what I think. And it turns out I was right and don’t we all marketers think alike? Even after what we think we should also understand one thing that without content Inbound Marketing is nothing, content marketing is the heart of Inbound marketing that pumps blood into its veins. When it comes to a discussion about both, marketers should rather use the terms with “and” not “or” for content and Inbound marketing relationship. What not is included within the scope of a content marketer is the keyword analysis, SEO, freemium trials, social media management, etc. All that core content that is made by a content marketer is the white papers, blogs, case studies, and ebooks. So it is understood by the fact that marketers, sales people, customers or non-customers, they all had one notion and the correct understanding that Content marketing was a subset of Inbound marketing. Another survey that was conducted with the other marketing professionals who use marketing automation as a platform, even then the data that was received supported the same idea. A company that employs Content marketing and not the other parts of Inbound marketing, it is making a big mistake in thinking that they are using Inbound marketing to its full potential and have leveraged its beauty in its entirety. All they should focus on is to create content and use Inbound Marketing to its full potential so that they can help themselves to get found, get leads and close sales. Creating content to answer the customer’s questions, and then optimizing it for keywords or sharing it on blog sites, social media sites to get found, to bring in new audience to your website and to close sales is what a typical operation of Inbound Marketing means. Content marketing is not limited to the time when you have successfully closed in a sale, but as believed by many it extends beyond the sales funnel and contributes to an ongoing communication with the existing customers as well. For example, a customer who has a long time relationship with your company and now the company is into a process of releasing a new product or service and it needs to make all its existing customers aware of the new product or service. So the company decides to create a blog content or a case study around how this new product or service can help solve their problems and sends the blog content via an e-mail or simply puts it up on the website and performs the optimization of keywords over it so that it gets found. That’s how people leverage both content marketing and Inbound marketing to grow their company. We would sincerely want to know about how useful did you find this blog and if there’s anything that we missed out on any point of difference between content marketing and Inbound marketing it would be a pleasure for us all to learn from you. ...
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3 Valuable Lessons of Influencer Marketing
Everyone will admit that building relationship with organizational leaders, public figures and world- class bloggers works for any business. This allows you to build new business opportunities and a wider audience. The major problem is that many companies want to grab attention of established influencers and it becomes difficult to make your voice audible. Making your voice heard by these influencers is not an easy task. Here are 3 valuable lessons you need to know about the influencers marketing that will increase your performance and efforts successful to create an influential marketing: 1. For Higher Conversion get sophisticated targets The first step is to lay a base before starting with execution of your tactic. This is the most crucial step and majority of the marketers skips it. You may find the outreach engaging but end results are often disappointing. This usually happens when : Lack of proper research Targeting wrong influencers Now the question arises how to search for the right influencers for targeting. One of the important step is to focus on the targeted audience rather than influencers. Your goal might be business development or content distribution in various social sites especially Twitter. All you need to make sure is that your goals should always align with the requirement of the audience of influencer. To get this thing bang on, all you need is data driven approach. You will find couple of tools for fulfilling this purpose. For example Woopra provides with a customer intelligence platform. It takes visitors and customers data and provides you with granular information. This data can be utilized to build different profiles of users, visitors and customers that are engaged to know about your services. Put these data for mapping out your target audiences of influencer. This will further ease you in finding influencers having access to your kind of audience. Approaches like this requires automated tools and manual efforts. The key step is to find right audience. Keeping audience prior to identifying influencers can be called Reverse Engineering and is the best way of approaching challenges. Once you have the understanding of what you are targeting then comes the step of reaching out and getting on their radar. 2. Grab Attention: Surprise and Delight You always hear about “adding value” but nowadays it is coming more nebulous and limited to sharing, commenting and tweeting. Surely they are important but we should always strive towards doing even better. For rendering surprises and delight together with marketing influencers you need to think Out Of the Box. You can go out of the box by keeping two things in your mind : professional goals and personal desires. By now you must be having idea about the target influencers. This knowledge will provide you with the power to delight and surprise in a kind of way that will demonstrate authenticity. With guest blogging, influencers are promoting products or pushing their content. The main focus can be anything but the important which you have to always remember is mentioning your company on a blog or reputable publication. This process of mentioning will speed up your engagements and will spread your messages to a wider audience. Suggesting connections with people in different networks is a mutually beneficial to influencer and your connection. Always remember to make a formal introduction explaining why you feel this is worthwhile. 3. Multi Channel Approach As soon as a top marketers report some findings on any selective approaches, they are at once adopted by numerous marketers of the same industry. This makes the systematic and structured approaches saturated at a faster rate. For last 18 months this is what has happened in the influencers marketing. Using a similar approach used by everyone, you are increasing your chances of getting ignored. Eliminate One-size-approach which will be fitting to all rather than focus on the activities of your influencers that they are performing at different platforms on individual level. For instance, one of your influencer can be a known blogger and another engage in different communities. Engaging with both on a same platform(let’s take Twitter as the platform) is not a smart act. You need to share and comment on their content and get engage in conversation with them. This boil downs to two elements : context and channel. You have to first find out where their attention lies, after that make use of the platforms in the same context that these influencers use them in. We recommend you to first analyze the content which they are sharing with their audience and then concoct your services around it. You need to keep an eye on the conferences and events where your target influencers are heading into. For doing this you need to engage with them through social site or emails. You need to keep in mind the authenticity aspect. Join any conversation when it adds any value otherwise there is no need for it. Never jump in any discussion when you are don’t have knowledge about certain areas. Sticking to what you know will always leave an impactful impression. There are no shortcuts in influencer marketing, no amount of tactics or techniques will help you. Try to build mutually beneficial relationship with different people. Follow these tips for creating an influential social media. ...
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