Unleashing DTC growth potential with Saffron Edge

Sabah Noor

Mar 14, 2023

10 min read

Table of contents

A little about Saffron Edge
Why Saffron Edge?
Our Services

The best marketing doesn’t feel like marketing and in the words of Brian Halligan, “It’s not what you sell that matters as much as how you sell it“.

The marketers today are putting in effort to engage with the audience of the brand and what matters is whether they are getting a good return and are able to engage with the audience. This all depends on the message that is being conveyed from the campaign.

The average active Internet user is shown 1,707 banner ads in a month. Google, Amazon and Facebook account for 64% of all US digital spending.

Source: Insider Intelligence

This year, the global digital ad spend is projected to be $626 billion. It is expected to reach $835 billion, wherein, Saffron Edge is busy etching its way towards all the DTC brands. We are a leading digital marketing agency catering to the DTC industry, but not limited to, that strives for a higher reach and visibility for your brand in this tough and fast moving industry. A digital landscape where it becomes difficult to stand out from the rest of the cluttered market, your brand needs to have that zing in it. And Saffron Edge is here to get you to that level.

A little about Saffron Edge

With our comprehensive suite of digital marketing services, Saffron Edge is the go-to agency for high-growth companies looking to create multiple revenue streams for their Ecommerce or DTC brands. We specialize in delivering solutions that drive revenue and promote brand retention.

With the expertise in performance marketing, we redefine and accelerate your brand’s growth and customer experience by crafting digital strategies that not only convert your leads but also build a stronger and stabler digital presence for your brand in this fast paced D2C landscape. Saffron Edge, based out of Totowa, NJ, has been in the industry for 15 years now and has successfully served startups, SMBs, entrepreneurs, corporations, and also the Fortune 500 companies. The company is the multi-domain expert in the categories like DTC, HVAC, and Legal with 1,500 clients across the globe. It happily enjoys a 99% customer satisfaction rate, of which 75% is their retainer business.

Why Saffron Edge?

Saffron Edge with a dedicated customer success team provides tailored solutions focused on maximizing your brand's revenue and retention. Our team's approach prioritizes adherence to industry-standard operating procedures (SOPs) to ensure consistent delivery of results that can transform your brand's digital presence from nonexistent to achieving a 100% increase in revenue and visibility among your target audience.

We understand the challenges faced by DTC brands today, such as being unsure about your target audience. And how to use audience segmentation to the benefit of your brand.That's why we conduct thorough market research and analyze the digital behavior of potential customers to craft digital strategies for your DTC and e-commerce platforms that target your desired audience personas. Our marketing playbook has proven strategies which have helped brands to widen their niche and increased the scope of their digital campaigns.

Our Services

We don’t want your focus to be on the services we offer but on the metrics that are crucial for understanding the health and performance of your brand. We advise marketers to assess key indicators such as quality impressions, CTR, Customer Lifetime Value, Cost per acquisition, and Customer Retention Rate to know how your brand is performing. If you're unsure about these metrics, we recommend that you consider our services.

Our team specializes in enhancing organic rankings, driving up organic traffic, managing paid marketing campaigns on Google and social media platforms, managing marketplaces and ads, and providing headless CMS solutions for a seamless UX-UI experience for your customers and developers.

“Saffron Edge helped me assess the true value of my business website. After working with them, I could understand how an insightful keyword and content strategy could lead my make-up business to explore its potential” says Isabel Madison, Founder, Nude Envie, a US makeup brand. A 100% revenue growth in 8 months justifies what Isabel is saying here.

Saffron Edge is determined to bring a data driven change in the DTC landscape for the brands to leverage data and technology to deliver success in their marketing campaigns.

With a comprehensive suite of services, including SEO, PPC advertising, social media marketing, content marketing, Email marketing, Marketplace management, Social media Marketing, the agency helps DTC brands achieve their marketing objectives and stand out in a crowded digital marketplace. If you're a DTC brand looking to take your marketing efforts to the next level, we encourage you to partner with Saffron Edge Digital and experience the benefits for yourself.

The company ranks as the top digital marketing company in New Jersey in the GoodFirms ranking list and is sure to spread its operations worldwide.

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Why Marketing Your Business During Covid-19 is in your Best Interest

We are currently going through one of the biggest pandemics of the current generation that brought a standstill to businesses and operations worldwide. The deadly Novel Coronavirus has affected more than 171 countries and is now posing as one of the biggest threats to human civilization. Many countries have gone under total lockdown and the lives of its people have come to halt. Source: pexelsSince technology is playing a pivotal role to back us up during such times, companies are now working remotely to ensure the continuous workflow, despite the supply chain gets interrupted, imposed social distancing, and deteriorating economic conditions - Hence, causing some serious inconvenience to most firms. Businesses worldwide are following certain protocols to ensure the safety and welfare of their employees and are working from remote setups. However, that is only one part of the ordeal. Due to the uncertainty of the situation and economic slowdown, a lot of businesses are either putting their operations and marketing on hold. We wanted to write this piece for you so that you don’t follow the trend and can see how you can combat this outbreak situation and take the best option for your business.Let’s get started! Cement Your SERP positions Source: pexelsOrganic Marketing is a marathon and it will help you now more than ever to stay ahead of your competition. If you look at search trends and impressions on Google, you will often see a decline in trends and this would lead to a lot of your competitors to stop their marketing efforts. While paid marketing and other channels that give you a faster return in exchange for a steady supply of investment in Google or Facebook, SEO can provide higher visibility for the long haul at a far lesser cost comparatively. What's more, when the situation improves and businesses resume their marketing services, you’ll already be in a far better position by then while others strive hard (and spend a lot more) to reach the top.   Revamp Your Website When you’re seeing a decline in lead volume and overall traffic and there is not much that you foresee you can do to serve your customers as well, take that time to analyze your website and revamp it. Website redesign and development take considerable time and with slow business trends, you can go aggressive into revamping your complete site before things start to pick up. We are working with a lot of eCommerce and medical and cosmetic industry clients and helping them rebrand their complete businesses so that they can have a fresh new website or portal when business picks up again in a few months. Update Your GMB Page GMB page for any business is a must-have. It showcases your business address, working hours and customer reviews besides company updates and images. There are many countries where businesses are allowed to operate on special hours. The special and advanced tools available on Google My Business Profile can help you in informing your customers regarding the changes made in your organization. All you need to do is update your business description and change the working hours. Then you will need to share Google posts with everything updated and make sure that your contact information is right so that customers looking to contact you can find you easily. An updated GMB page also ensures better local search visibility through hyper local and local SEO marketing. Outreach Now for the Future If you are not able to decide whether to reach your customer during this deadly outbreak then you will need to consider the nature of your business, your past relations with customers and the main motive behind this reach. If your customers are used to hearing from you through emails, SMS and other digital media communication channels then you should never cut off this bridge of communication. But you will need to stay away from any type of cheap disaster-related ads. You can also engage with content marketing experts who can help build connections with strong influencers during this phase for your business. Influencer marketing takes time and nurturing to produce results. So, now that the fast-paced life and busy schedules have come to a stand-still, you can find it far easier to connect and build up these strategic relations that can help you build your brand. Link Detox If you are running an online business then you must be aware of the importance and value of removing unnatural links from your digital presence. You will be surprised to know that just a few weeks ago, a website was manually penalized by Google but as the website removed the 1900 unnatural links, it jostled to the top 3 positions in the Google search engine ranking. Yes, unnatural links can be the biggest obstacle between your website and top search engine ranking. You need to understand that unnatural links are not always intentional and can be present on your website because of many reasons. Just go through any simple guide of unnatural links and learn how to remove them OR you can get in touch with our link building and auditing experts to get them removed. Conduct Webinars To Stay Connected Are you planning to introduce products, prototypes, services, or even simply hosting online education classes, tutorials and consultations, webinars are the way to go. Webinars offer a seamless virtual conferencing experience where you can interact with thousands of users and talk about your product, services or subject matter. Source: pexels According to a few studies conducted worldwide recently,  this is the best time to start your webinar plans. If you are in the B2B field then webinars in the current lockdown can prove to be a magic wand for your business as a huge chunk of people prefer webinars over any other content formatting for learning. If you are completely new to webinar then you will need to do a little bit of research for sure. Use Video Conferencing To Stay Connected:Opting for video or tele-conferencing calls over physical meetings or gatherings is surely a better option in the current situation. You can use video and audio calls to ask customers and employees regarding their experience with your product or service. Even if you want to transcribe the audio, you  can do so by using tools like Otter.ai. Later, you can use this data for press releases, blog posts and other types of content. All the information gathered through video calls and audio calls will act as a rich source of inside information for your content. If you’re like most businesses these days trying to optimize your work and team efficiency from the safety of your homes then try integrating various project management and performance optimization tools that can help you stay in touch, monitor the tasks, and ensure your team and project productivity is always optimal despite the distance. We human beings have an indomitable spirit and we have surpassed many challenges in the past. This pandemic too shall pass and we need to find simple and effective solutions to ensure that our family, friends and business stay afloat no matter what. So, if you’re interested in learning about remote working or marketing ideas on how to sustain and grow your brand during these troubling times, contact us today and we’ll be more than happy to help you, as always! Stay home, Stay Safe!  ...

Five ways through which AI enhances customer journey and boosts conversions

AI is no longer science fiction and a part of Hollywood movie scripts only as it is now being used extensively in a wide array of fields. By the look of things, AI still might look like in the infant stage, but according to a report, it has been found that 37% of the businesses are already using AI, and it is currently a $62 billion market. But for many marketers and sales professionals, AI comes with a caveat of failure, which is why they are using a cautious optimism towards it. Both doubt and lack of innovation are the two perpetrators that stop marketers from unlocking the power of AI for improving the customer journey and uplifting the conversion rate. Source: Unsplash Solutions AI-powered CRM and Customer Data Platform have even wiped out the high cost that was earlier associated with AI. That is why savvy marketers are no longer procrastinating the implementation of AI in their marketing plans. With AI becoming ubiquitous in the marketing realm, it has become essential to master this art. Therefore, in this article, we have discussed the top 5 ways through which AI is currently improving the customer experience. The AI revolution in marketing and sales Most companies are already enhancing customer experience through automation and data analytics, but AI enables machines to keep improving, and it goes beyond just automation and data analysis. The AI tools allow the computer to analyze a large volume of data, make complicated decisions, identify human speech and response, comprehend human behavior, and much more. The AI tool's capabilities can be precious for any company. They are always trying to shift between the changing market landscape while matching the pace with changes in technology, demand, and customer behavior. Source: Unsplash One of the best examples of AI implementation in marketing will be Amazon. A visit to the eCommerce site of Amazon quickly demonstrates how AI is being leveraged by Amazon to recommend products based on products you search, click and buy. And because of the success with AI, Amazon already invested $21.9 billion in AI in 2020 alone. Well, all this is just a glimpse of how companies are using AI. From SEO and searches to Ad targeting and chatbots, AI is being used in numerous ways, and it all comes down to enhancing the customer experience. Five ways AI is helping brands improve customer experience AI provides you with better insights related to your customer. Source: Unsplash With both AI and machine learning on an even keel, brands get the power of garnering and analyzing behavioral, social, and historical data, which allows the brands to understand their customers in a much better way. With AI by your side, you no longer have to be confined to the current limitation or ability of the coding of your analytical software as AI keeps on improving and learning from the data it probes. The new-age ability of AI helps companies crunch gigantic amounts of data, and the AI even does the heavy lifting on data cleansing and aggregation. This frees up the company's internal resources, which earlier was bogged down with data analysis, and both the marketing and sales team can narrow down their focus on customer behavior. Building profiles and models through AI helps make vital predictions regarding what the customer is going to buy, which type of image they are going to search for, and even what they are going to browse on the internet. Quick and improved customer service through AI-powered chatbots Gone are those days when customer service was limited to a tech team sitting behind the desk, answering queries over the phone, typing solutions in chat boxes, and replying to customers' issues through emails as the power of AI has helped us to flock to the era of chatbots. If you think chatbot is still a new kid on the block, then think again, as 40% of the companies are already using chatbots on their websites or apps. But this is not it, as even the ability of chatbots increases with time. Nowadays, chatbots can handle 68.9% of chats from start to finish. But how is it helping in improving the customer experience? Earlier, limited resources and budget thwarted companies from providing round-the-clock customer support, but now, such perpetrators of better customer service are being abandoned with the help of AI-powered chatbots. But round-the-clock support isn't just a good CX; it is a table stake in the current market. Most customers don't want to wait until you open your doors so that they can get questions, answers, and queries resolved. That is where AI is improving the way customers interact with a business. That is why 78.2% of the customers have a neutral or positive experience with chatbots. Building the trend of automated life assistance If you don't have an aversion to gadgets and if you love making your life easier, then you must have used Alexa, Google Home, Echo, or similar robotics AI to turn on your favorite music or dim the lights. But nowadays, companies are using these robotics AI for improving the customer experience. For example, many banks have already started using Alexa and Google Home to automate bill-payment and schedule transfers with just voice commands. Stores allow their customers to order products through the robotic AI, and movie theaters integrate with Alexa and Google Home to book movie tickets. Source: Unsplash An approach like this is promoting the culture of self-service among customers. It is being accepted with enthusiasm in every market. It makes processes quicker, and there is no need to always get in touch with a representative from the company. And with 20 million people in the U.S having more than one Echo, one doesn't need to worry about a slowdown in the robotic AI trend while investing in it.  Making hyper-personalization easier for even SMEs Hyper personalization keeps real-time data and AI on an even keel to deliver content that is specifically relevant to a customer rather than rehashing the same content for every customer. Conversational AI is helping brands in providing hyper-personalized experience, and it is also a much more convenient and quicker way to interact with the business. In addition to making the conversation and content delivery more personalized, AI can help eliminate the pain points in the customer journey. Some of these pain points that customers want to shrug off are re-confirming the phone number explaining the same problem repeatedly to different representatives. AI connects with the entire history of conversation and previously stated inventions, and it then eliminates the chances of the customer griping about the service provided by the company. A sense of support for customers with assistance on each buying stage Both Artificial Intelligence and Machine learning promote and support natural language processing or NPL. The NPL is one of the branches of AI that equips computers to understand the text and spoken words in a similar way a human does. With such an ability in the system, brands can organize, optimize and generate content quicker than they did the entire thing with the traditional method. Such type of quick content generation helps customers by successfully guiding them throughout their journey with ease. A fragmented experience can deter customers from purchasing a product, which you can overcome with the help of AI while enhancing the customer experience. Takeaways Artificial intelligence is not a perpetrator planning to overtake the world, nor is it there to snatch jobs from employees, as this is also a big concern. AI opens many doors of opportunities for businesses and allows them to level up the playing field, especially when providing a world-class customer experience. From taking advantage of real-time data to equipping brands with the power of predictive analysis, there are so many things that one can achieve through AI that makes the possibilities limitless. Get in touch with our experts to know more! ...

The Benefits of CRM Marketing Automation: From Marketing to Customer Engagement

CRM systems, which stand for customer relationship management, have become necessary in B2B and B2C organizations. They provide a simple solution to managing complicated business procedures. CRM systems store customer details, market, and enhance the sales process. Integrating an automation platform with CRM systems eases the burden of time-consuming tasks like data entry, calendar management, and updating customer information. This enhances efficiency and promotes better teamwork, ensuring a more coherent and efficient marketing-to-sales process. In this blog, we will discuss what CRM marketing automation is, why it is important, and how it is used in today’s marketing environment. What is CRM marketing automation? CRM marketing automation is a concept that involves the linking of CRM systems with marketing automation tools to enhance marketing.  It enables companies to gather and process information about customers, perform marketing operations, and interact with customers according to their needs and desires.  This combination assists companies in providing the right marketing messages, enhancing their interaction with customers, and, in turn, increasing their sales and customer satisfaction. CRM systems are a central hub for customer data, storing contact details, purchase history, and interaction records. On the other hand, marketing automation tools help businesses automate repetitive marketing tasks like email marketing, social media marketing, and marketing messages. When these two systems are integrated, they provide a powerful solution that allows businesses to leverage marketing automation services & experts to deliver the right message to the right audience at the right time, offering various marketing automation capabilities. What are the benefits of CRM marketing automation? Integrating CRM with marketing automation has several advantages that can greatly affect a business’s marketing and success. Automated marketing campaigns help streamline marketing tasks, enabling businesses to engage with customers effectively through behaviour tracking and CRM systems. Data-Driven Analytics CRM marketing automation allows businesses to collect and process customer information in real-time. This makes it easier for marketers to adjust based on customers’ behaviour, preferences, and trends. It also helps businesses optimize their marketing efforts to get the best results by identifying factors influencing customers’ behaviour and purchase decisions. Improved Lead Generation and Management One key advantage of CRM marketing automation is its ability to generate high-quality leads and manage them effectively. The system can efficiently manage the sales pipeline by automatically scoring and prioritizing leads based on their conversion likelihood, allowing sales teams to focus on the most promising opportunities. Additionally, automated lead nurturing campaigns can keep prospects engaged until they are ready to purchase. Personalized Customer Experiences CRM marketing automation enables the identification of the target market by categorizing the audience based on factors like age, previous purchases, and online activity. This segmentation helps marketing automation specialists target individual customers with personalized email campaigns using an email marketing platform, delivering the right content and offers that appeal to them, thus increasing the likelihood of a sale. Increased Efficiency and Productivity with Marketing Automation Capabilities Automation tools can handle repetitive marketing tasks such as delivering emails, posting on social media, and updating customer records. This saves sales and marketing teams a lot of time, allowing them to work on more important marketing aspects, such as creating new creative campaigns and interacting with customers. Therefore, it becomes easier for businesses to accomplish their goals and objectives with less effort, time and money, improving efficiency. Increased Marketing ROI CRM marketing automation helps businesses optimize spending by automating marketing processes and leveraging customer data. Real-time monitoring and evaluation of marketing campaigns' effectiveness mean that marketing budgets can be optimally utilized. The effectiveness of the different marketing strategies can be adjusted in real-time, resulting in a higher return on investment and better resource utilization. CRM's role in marketing automation Marketing automation relies on CRM systems as the core of data gathering, analysis, and customer categorization by integrating marketing and sales processes. Here’s how CRM contributes to the success of marketing automation: Centralized Customer Data A CRM system is a central repository for all customer information, including contact details, purchase history, and communication preferences. This centralized data gives businesses a holistic view of each customer, enabling them to tailor marketing efforts to individual needs and preferences. Customer Segmentation With CRM data, businesses can segment their audience into different groups based on specific criteria. This segmentation is crucial for delivering personalized marketing campaigns that resonate with various customer segments. For example, a business can create separate campaigns for new customers, repeat buyers, and dormant customers, each with tailored messaging and offers. Automated Campaigns Marketing automation CRM allows businesses to set up automated campaigns that trigger based on customer actions or predefined criteria. For example, an email of welcome can be sent to the new subscribers, or a discount offer can be sent to the customer who has left the shopping cart. These automated campaigns ensure customers receive timely and relevant communication, improving engagement and conversion rates. Personalized campaigns with CRM automation A marketing automation platform enables organizations to send targeted campaigns relevant to a specific customer. Here’s how: Dynamic Content Creation Marketing automation in CRM enables the creation of dynamic content that changes with customer information. For instance, an email campaign can recommend products that a customer has bought before or products that he or she has shown interest in. This level of customization makes the content marketing automation more relevant and engaging, thus increasing the chances of conversion. Triggered Email Campaigns Companies can create autoresponders and emails at specific intervals depending on customer actions. For instance, if a customer leaves the shopping cart, the following message will be sent. In that case, an automated email can be sent to remind them of the items left behind and offer a discount to encourage completion of the purchase. These triggered campaigns help businesses stay top-of-mind and drive more sales. Customer Journey Mapping CRM marketing automation empowers companies to map the customer journey and deliver customized content at each stage. From the moment a customer learns about a product to when he or she decides to purchase it, companies can lead the customer through a process that suits them and allays their fears. This approach makes the customers happy and more likely to return for more business. Measuring Marketing Performance with CRM Another major benefit of CRM marketing automation is the possibility of monitoring the effectiveness of marketing initiatives in real-time. Marketing automation platforms provide detailed analytics that help businesses streamline their marketing and sales processes. Here’s how CRM helps in measuring marketing performance: Campaign Analytics CRM marketing automation tools provide detailed analytics on marketing campaign performance, including email open rates, click-through rates, conversion rates, and ROI. These insights help businesses understand which campaigns are performing well and which need improvement. A/B Testing With CRM marketing automation, businesses can perform A/B testing, comparing various campaign versions to discern which yields superior performance. For instance, they can test different email subject lines, call-to-action buttons, or content variations to identify the version that generates increased engagement and conversions. Customer Feedback Integration CRM systems can integrate customer feedback and reviews into marketing performance analysis. By understanding customer sentiment and preferences, businesses can optimize their marketing automation strategies to align with customer expectations and improve overall satisfaction. Integrating CRM and automation software Businesses need to integrate their CRM systems with marketing automation software to fully reap the benefits of CRM marketing automation. This integration allows seamless data flow between the two systems, ensuring customer data is always up-to-date and accessible for marketing purposes. Here's how integration enhances the effectiveness of CRM marketing automation: Unified Data Management When CRM is linked with marketing automation software, all the customer information is stored in one place, thus avoiding data duplication and offering a comprehensive view of the customer. This unified data management allows businesses to create more accurate customer segments and deliver personalized campaigns. Streamlined Workflows The integration of CRM sales and marketing automation helps avoid duplication of work, automate processes that do not require the participation of a specialist, and keep the marketing and sales teams informed about each other’s actions. By automating various tasks, sales reps can focus more on actual sales, improving efficiency and collaboration. For example, if a lead is created from a marketing initiative, the CRM system can route it to the right salesperson for contact. This improves accuracy in management in the lead nurturing marketing automation initiatives. Real-Time Reporting Integration allows businesses to access real-time reports and analytics, providing valuable insights into marketing campaign performance. This data enables businesses to quickly adjust their strategies and respond to changing customer needs and market conditions. Enhancing customer engagement with CRM Customer engagement is essential for building long-term relationships and driving business growth. CRM marketing automation is vital in boosting customer engagement by equipping businesses with the tools to deliver personalized and timely interactions. Here’s how: Consistent Omni-Channel Communication CRM marketing automation enables organizations to communicate with customers through various touch points such as email, social media, and text messages, all aligned with the business’s brand image. This approach allows customers to be consistently attended to, regardless of the channel they use to access the business. Proactive Customer Support CRM systems can track customer interactions automatically and recognize potential issues before they become more serious. When a customer repeatedly encounters a problem with a product, the CRM system can trigger a proactive support message offering assistance. This proactive approach to customer support improves customer satisfaction and reduces churn. Loyalty Programs and Rewards CRM marketing automation allows businesses to create personalized loyalty programs and rewards based on customer behaviour. Companies can offer exclusive discounts or rewards to customers who frequently purchase or engage with their content. These loyalty programs help build stronger customer relationships and encourage repeat business. Conclusion CRM marketing automation is a powerful tool that combines the strengths of CRM and marketing automation to streamline marketing strategies, improve customer engagement, and drive business growth. If you are ready to take your marketing to the next level, contact Saffron Edge today for a free consultation and discover how online CRM marketing automation can transform your business. ...

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