Using Social Media To Create Hot Leads From Your Content Marketing
May 21, 2016
10 min read
There is more to inbound marketing than creating compelling content. Even the best writing and visuals are no good if it doesn’t attract readers and entice people to visit your site. If you don’t feel like you have the skills to create or market your own content, you can always decide to use outsourced inbound marketing. Be sure to hire a reputable agency, though, because, since you can’t see or monitor them, you want to make sure they are honest and not acting in ways that reflect badly on your company.
In what ways can you market your brand?
You can and should use all the traditional methods of getting people to respond to your content and check out your product: forum posting and commenting on blogs are great ways to link back to your site. But there is one way to get noticed that trumps even that. Social Media.
Social sites are one super way to build leads and get your brand out there and noticed. It is a terrific way to post content that will lead readers back to your website. Here are 4 popular social media outlets and how you can use them to market your product:
Pinterest is a photo-sharing site and is one of the most popular ways that people share content on the internet today. Users create ‘boards’ which are basically collections of ‘pins’-or images-related to particular topics. When someone likes your content, they can re-pin it to share it. The best way to get people to visit your boards is to use eye-catching images with your content. You can re-pin other content you find to fill up your boards with interesting materials and entice others to visit.
YouTube
YouTube videos tend to rank high in Google search results and can be a great way to boost your popularity. You can create and upload a video of anything related to your product; how-to, instructions, demonstrations, before and after, etc. Videos keep the reader engaged and can really show off your product’s benefits. Add a link at the end of each video to encourage people to visit your website. After all, every visit is a potential sale. Encourage members to visit your YouTube channel by commenting on other videos and interacting with the community.
Google+
Google Plus content is highly favored on search results. Posting SEO-friendly articles will improve your chances of getting views and clicks. Google Plus has a couple of really unique features that come in handy. One is it’s ‘circles’ which allow you to group followers together into specific categories based on their interests. This allows you to target the proper audiences for your content. Another great feature is the Hangouts. Hangouts are video and audio recording that you create and share with your followers. Hangouts are automatically uploaded to YouTube and shared on your Google Plus page to attract even more viewers.
It may seem like an easy way to promote your brand, especially if you have a lot of followers. However, what you need are followers who are interested in what you have to offer. Blog posts, images and videos tend to do very well on facebook. You can encourage visits by placing a link to your facebook page on your other social sites, so interested parties can click on it and follow you. Two great tools Facebook offers is their Pages Insights-a graph that shows how well your content is performing and Audience Highlights-which gives you the demographics of your visitors. This way you can see if you are reaching your target audience and adapt your content accordingly. All in all, social media is a marketing tool you don’t want to skip. You can grow by connecting accounts, getting shares and building followers. Engage with all the social media sites at first. Once you’ve established where most of your traffic is coming from, you can start to concentrate on utilizing those media platforms more.
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Affiliate Marketing on X: A Complete Guide to Monetize Twitter with Affiliate Links
X is usually the first platform on which topics go viral before they spread to other social media platforms. But how can affiliate marketers use X for monetization? First, it is easier to go viral on X than on many other platforms. The platform has 320 million active monthly users who are always waiting for new content to retweet, whether news, memes, or famous cultural moments. What is more important is that tweeting the right thing at the right time can attract thousands. Another advantage for affiliate marketers is that there are X bots ; 66% of the links on X are shared by bots, which cannot participate in discussions. This blog will discuss the possibility of affiliate marketing on X and provide ways to maximize its advantages and minimize its disadvantages. Whether you are just starting your journey in affiliate marketing or seeking to improve your performance, this blog will provide you with many insights. What is affiliate marketing on X? Affiliate marketing on X is the practice of promoting products or services to your X followers through affiliate links. You receive a commission when a follower clicks your link and completes a purchase. This form of marketing allows you to monetize your X presence by recommending products that align with your audience's interests. The key difference between X affiliate marketing and other platforms is the medium's fast-paced, conversational nature. With only 280 characters per tweet, your approach must be concise, engaging, and strategic. This limit helps you get to the point of your message and enables you to think of creative ways to share your affiliate deals. However, the platform is active and demands swift action to capitalize on trending topics. Partnering with a X marketing services agency ensures timely responses, maximizing visibility and engagement before the opportunity fades. Guide to X affiliate marketing X affiliate marketing involves promoting products or services via tweets using affiliate links to earn commissions on sales. It requires engaging content, strategic hashtags, and consistent follower interaction to drive traffic and conversions. Here’s what you need to do to get started: Find Your X Niche Successful affiliate marketing on X begins with identifying the right niche. Unlike broader platforms, X prefers specificity. To find your niche: Analyze your existing audience What topics do your current followers engage with most? Utilize X Analytics to understand your audience's interests and behaviors. Explore X trends Use the 'Explore' page to discover popular conversations in your area of interest. Pay attention to recurring themes and topics that generate significant engagement. Research hashtags Identify active, niche-specific hashtags that align with potential affiliate products. Tools like Hashtagify can help you discover related hashtags and their popularity. Evaluate market demand Use tools like Google Trends or keyword research to assess your chosen niche's overall product demand. Remember, the goal is to become a trusted voice in a specific area rather than a generalist trying to appeal to everyone. A focused niche allows you to create specific content and affiliate offerings more effectively, leading to higher engagement and conversion rates. How do you engage and gain followers? Building a loyal following is crucial for successful affiliate marketing on X. Here are strategies to grow your audience organically: Optimize Your Profile Use a clear, professional profile picture that represents you or your brand. Write a concise, engaging bio highlighting your niche expertise and incorporating related keywords Add a redirecting link to your website or landing page. Pin a tweet that showcases your best content or current promotion. Use a header image that reinforces your niche or brand. Consistent Posting Schedule Tweet regularly, aiming for 5-10 tweets per day. Leverage a scheduling tool like TweetDeck or Hootsuite to maintain consistency. Try posting at various times to identify when your audience is most engaged. Mix up your content types: original tweets, retweets, replies, and multimedia content. Engage Authentically Respond to comments and mentions promptly. Participate in relevant X chats. Retweet and comment on posts from influencers in your niche. Ask questions to encourage dialogue with your followers. Use X polls to boost engagement and gather insights. Create Valuable Content Share industry insights, tips, and news. Your content should contain text, images, and videos. Craft threads for in-depth topics. Create and share relevant content from other sources. Create X Moments to highlight your best content or industry events. Leverage Hashtags Strategically Use 1-2 relevant hashtags per tweet. Create a branded hashtag for your content. Participate in trending hashtags when appropriate. Research niche-specific hashtags to reach your target audience. Avoid overusing hashtags, which can make your tweets look spammy. Collaborate with Others Mention and tag other users in relevant posts. Participate in X Spaces or host your own. Consider co-creating content with complementary accounts. Engage in cross-promotion with non-competing accounts in your niche. Participate in or organize X chats related to your niche. Utilize X Ads Consider using X's promoted tweets to reach a wider audience. Target your ads based on specific interests, keywords, and demographics. Try retargeting to reach users who have engaged with your content before. Test different ad formats, such as promoted accounts or X cards. Remember, building a X following takes time and consistent effort. Here are some X marketing examples to get you started. Focus on providing value and engaging genuinely with your audience rather than solely promoting affiliate products. Pros and cons of X affiliate marketing Pros Every day, 500 million Tweets are sent by 300+ million active users. 10% of users are responsible for posting 80% of all Tweets—you can join that 10%. You only need to create a 280-character affiliate marketing pre-sell. Compared to Facebook or Instagram, X could be more used by affiliates. X has a user-friendly interface that makes it accessible to everyone. Affiliate programs are still supported on X. Cons Gradually, it is transforming into a hub for online controversies. The degree of intent to monetize needs to be more questionable. They automatically restrict any links they categorize as “unsafe.” The 280-character limit can often feel too restrictive. Let’s break through your revenue hurdles We find your primary growth blockers, build expert-led strategies, and provide custom data-driven solutions to help you hit your revenue goals. Set up a 1:1 strategy call 9 Tips for Affiliate Marketing on X Creating credibility in affiliate marketing with X involves strategically placing links in your profile and content. Balancing link usage is crucial: too few links may go unnoticed, while too many can appear overly salesy and deter followers. Here are 9 Tips for Affiliate Marketing: 1. Your profile is your landing page Most users will view your profile before following you. Optimize your profile to serve as a landing page for your brand. Make sure it answers these questions: Are you credible? Display your expertise with a website link, job title, or association. Are your CTAs clear? Your content should be interesting or valuable. Describe the kind of content people can expect from you in your bio. Are you credible? Make it easy for your audience to find more information if they trust you. 2. Use your pinned tweet strategically A pinned tweet will stay at the top of your profile, making it perfect for showcasing promotions. Use it for evergreen offers or change it according to trends and seasons. Ensure your pinned tweet is clear, concise, visually appealing, and contains a single link. 3. Link your content, not just direct affiliate links Overusing affiliate links can drive your audience away. Instead, promote content that drives traffic to your website and optimizes it for affiliate commissions. Provide value first to build trust and monetize more effectively. 4. Make your content retweetable Use visual content like infographics and videos, which stand out on X. Quotes, statistics, tips, and insights work well as standalone pieces, encouraging retweets and engagement. 5. Find the right products Understand your audience and their needs. Promote products that match your audience's interests and are relevant to the X platform. Select products that accomplish a goal or solve a problem for your audience. 6. Use threads to tell stories and offer context. Threads, which tie multiple tweets together, are perfect for storytelling. Use them to engage your audience and provide context before presenting your affiliate link. Place your link in the first or last tweet of the thread for better visibility./p> 7. Stay in the moment X is biased toward timely content. Share news, partnerships, and deals that create a sense of urgency. This encourages immediate action from your audience. 8. Take advantage of Livestream and Spaces Engage with your audience through Livestream and Spaces, X’s video and audio conversation features. Use these platforms for long-form content that covers topics in-depth, offering a human element to your X strategy. 9. Have a conversation Engage in relevant threads to spark interest in your offer. Offer your link to those who show genuine interest. This method is time-intensive but effective, especially for building an audience from scratch. Conclusion Affiliate marketing on X can be quite effective if you're ready to keep up with its quick and concise style. However, you must be consistent, creative, and care about your audience to do well. You should also earn your followers' trust, be open about your affiliate partnerships, and only share products you stand behind. You can also try twitter influencer marketing to make the most out of Affiliate marketing on X. By tapping into X's unique features and keeping it real, you can transform your account into a potent affiliate marketing tool. Are you considering starting affiliate marketing on X, or do you want to take your affiliate marketing strategy to the next level? Contact Saffron Edge for exceptional guidance and support to amplify your success! Let's make it happen! ...
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Thinking about web-design, 7 crucial steps to help you out
Web design, what comes in your mind when you hear this word? Attractive, eye-catching, captivating or coming straight on point something that can hold your audience. There’s a lot to talk about the aspects of web designing. You will hear different things from different individuals. A ton of things to talk, but still not enough. Time to ask yourself, do you find your website attractive? If the answer is a ‘no’ then it’s time to face the truth and do something. “There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” –Milton Glaser What gives a web design the ‘wow’ effect? Every year new trends come up, generating the need for new design. Well, here are 8 different design aspect you should be looking for: Large, responsive images A lot of text can be boring, a lot images can do the same. But a significant ratio of both can grab the attention you need. Use of large and responsive images can add to the beauty of the website, in addition a bit of text can do wonders. Giant Product Images It's important to have images of your product. No matter how much descriptive your text is, but the job of an image is done by an image.Use large product images that give all the detailing. if need be, highlight all the necessary details within the image. Card Design With the rise of new picture based platforms like Pinterest, designers and marketers equally fascinated with cards. Individual cards help distribute information in a visual way so the visitors can easily consume bite-sized pieces of content without being overwhelmed. Short Product or Feature Videos Use autoplay videos in the background which can tell a story. Short videos of your product rather than writing tons of words to describe it. Using videos can make user experience achieve a new heights. Keep in mind videos should be descriptive, detailed and good. About us and Contact Info A short, precise and purely detailed page describing your company. Answering all the question like, where are you located, what are your services and how they can find you, Answer all these and your website is running ahead of its competitors. A page dedicated at contact info of all the important contact person in the company can be a good thing to look for. Search An additional search button to help the users who are facing difficulties. When you know your needs, it gets annoying to go through all the unnecessary stuff again and again. ‘Better we skip the page and look somewhere else’ this might be your user’s words. SO consider adding a search option. Informational Footer Instead of using the header for the important details, use the footer. This is a trending new way, used by most of the websites these days. Make the footer useful and simple. Couple of buttons or link style design, the footer should connect with the website design. ...
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Top 3 Processes to follow to Monetize Your SAAS Blog
The subscription-based businesses, or what is more popularly known as SaaS (Software as a Service) businesses, might look like a very lucrative industry because of their increasing exposure and growth rate, but this profitable industry comes with various challenges. Some of the most common problems that you will face in this modern era industry are measuring business performance, filtering the different ways of monetization, and implementing them to get expected results, not being able to find too much information about marketing related to the SaaS industry and much more. But this blog post is here to help you out with one of the SaaS industry's most significant needs, and that is the monetization of the SaaS blog. Even in the SaaS industry, churning is a normal thing, and by churn, we mean losing old customers to add new ones. But one crucial thing that you should know here is in the SaaS industry, the cost of winning a completely new customer can be a bit higher than all other sectors. This is why it is said that all the SaaS-based companies out there that will have too much churn rate will never be able to get tangible results from their efforts and become successful. So, without any further ado, let's begin our journey of monetizing SaaS blogs without any hassle and make your firm stand out from the crowd while being profitable. The importance of revenue recognition in the SaaS industry Before learning how to monetize your SaaS blog, there is one more important thing that you need to know, and that is ‘why revenue recognition is so much important for the SaaS industry.’ A SaaS model-based firm will always charge its customers an upfront price for all the services that will be delivered over a particular period of time. But both International Financial Reporting Status (IFRS)and Generally Accepted Accounting Principles (GAAP) say that a firm can never have any type of revenue, until and unless they start rendering a particular service for that number of customers. This is one of the primary reasons all the SaaS model-based businesses out there have to keep an eye on the money coming to their account and analyze how much money in the account is recognized. In addition to this, two boards cover all the bases of revenue recognition for all the SaaS businesses out there, and these boards are the Financial Accounting Standards Board and International Accounting Standards Board. The top three ways to of monetization All the things that you do in your business follow a planned and actionable process, and you should move forward with monetization with the same approach. We have included the top three monetization methods, which are key drivers to success. Quantifying the buyer persona If your firm is lacking a buyer persona, then you are surely missing many things in your firm that might slow down your growth rate. The first key to monetization is understanding who your customer is in a very detailed manner. If you are not sure about whom you are pushing your pricing pages, you will never come to know what to include in your pricing page to make it more engaging. And more importantly, you will never be able to retain these people if you will not know who they are. If you want to begin on the right foot to build a buyer persona, you can start your journey by asking different questions to your customers. But you can’t just ask any question as you will need to be specific about what you are trying to get from them. It will be essential for your firm to collect information about pricing, features, and demographics. The main idea behind asking these questions will be to know your customer values, as this will help you align your pricing with it. In the demographic section, you can ask your age, income, and packaging information, you can ask your customer about patterns and mechanical items. Implementing a pricing process You will have to make sure that monetization in your firm is just a part of the process, but most SaaS-based companies are not able to focus on this, and that’s why they are not able to stay productive with their method of monetization. You will be surprised to know that an average company spends only 8 hours throughout its business lifecycle in pricing. Do you think that any business out there can become successful by spending just 8 hours on sales, product, and marketing? The answer is obvious, and this is the main reason you shouldn’t just spend 8 hours on pricing as well. There has been various research conducted on businesses, and it has been found that most of the companies lack expertise, pricing, and process when it comes to pricing. The first thing you will need to do is commit to your pricing and then assign a particular and dedicated team to keep tabs on the overall pricing model and the changes made in pricing for various reasons. If you succeed in building pricing as a process in your firm, you will be able to become more serious about it, and with the improvement of your product or service, your pricing will also increase accordingly. Taking advantage of the multi-price mindset There are only two ways out there through which you can fuel your SaaS business growth, either through your existing customer or through your new customers. There can never be a third way of making your business profitable. And this is the most important reason you will have to start using a multi-price mindset in your industry. To acquire a multi-price mindset in your business, all you will need to do is start using feature differentiation. This approach is best conveyed through a pricing structure based on the tiring system, and in this case, every tier will appeal to a completely different persona. You should know that value metrics are the basis of this pricing structure, and you will surely be able to become efficient with your monetization approach in the SaaS industry. Another important thing that you need to know about a multi-price mindset is that it is an adaptable approach, and it is entirely focused on generating more profit for your SaaS business by merely appealing to the vast array of perceptions of value. So, you will have to leave your selling approach at a fixed price behind and try to match the price with the different types of customers' needs. Monetization is undoubtedly one of the most critical factors that a business will need to focus on, especially if you are in the SaaS industry. There are two main reasons why monetization is going to matter a lot for your business; first, it is a low-cost approach, and second, it is one of the most effective ways out there that you can use to maximize your overall value. You should never make the mistake of not taking the pricing seriously, as this can hurt your SaaS-based business in many ways. You should know that you can easily overcome the vast array of challenges of the SaaS industry if you can stay right with your monetization approach because this is the area where most SaaS industries suffer. Use this blog post as a guide and make the required changes in your monetization approach. There’s much information on SaaS metrics, and we recommend keeping things simple. Even though COVID-19 has changed the dynamics a lot, efficient and predictable businesses will always stay. When it comes to measuring your business competence, we recommend tracking your Gross Margin CAC Payback. When it comes to predictability, you can’t ignore critical indicators such as Net Dollar Retention, Up for Renewal Analysis, and LTV/CAC. These measures work together to provide remarkably good insight into the health of a software business. Straight talk? Figuring out how to blog and make money from it is difficult. There is no one-size-fits-all solution, as success in blogging often comes down to the commitment to your site, including tangible and intangible. However, if you focus on building a unique, relevant site that engages your users, you can start to capitalize on your blog traffic with display ads, premium content, membership tiers, affiliate marketing, and sponsored content. Monetizing your blog takes time, patience, and perseverance, as it can take years of hard work before your monetization strategies start paying off. That said, everybody has to start somewhere, and we’ve got the tools to help. Reach out to Saffron Edge to plan your next inbound and content marketing strategy and how we can help you increase your revenue with the right tactics and measurements. ...
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