Voice Search Is On The Rise, Get Your Content Optimization Guide
Dec 16, 2022
10 min read
The world of SEO keeps on evolving and every change on the online platform acts as a springboard for an addition or alteration of SEO. What you have been using now might not be this effective after 1 or 2 years and that’s why adaptability is the key to success in the digital world. Even the technological innovations that extend the boundaries of businesses introduce many new concepts, theories, statistics, and tools. And one such tool that is going to influence your content marketing strategy is voice search.
With 5.16 billion people using mobile phones and 39 million Americans owning smart speakers, people are making a paradigm shift to voice search instead of typing. This is because speech-to-text is generally three times faster and thus is more convenient. And since this will have an impact on SEO optimization, you will have to optimize your content in order to stay relevant on the online platform.
It is being estimated that the proliferation of voice search will bring along many changes in SEO practices and that’s why it is being advised to all the businesses that they should keep tabs on changes and act accordingly.
So, in order to make you capitalize on this new SEO trend, we have designed this content optimization guide based on voice search. Keep reading to stay illuminated.
Why do you need to optimize your content for voice search?
The main reason behind this is how people find information on the digital platform through voice search will be a far cry from how people find information when they type. For example, while typing, a person may use ‘best gaming laptop’ in the search box but the same person will say‘ Which is the best gaming laptop under $100?’ if he will go for voice search.
These types of changes will have a huge impact on how you have been optimizing your content till now and this is why you will need to opt for NJ voice search optimization services. There are now even best voice search optimization services available in the market and you can opt for their world-class service.
There are different forms of content that will be affected because of voice search but by using the right tactics, you can easily step up.
Here are the 5 ways you can optimize your content for voice search -
Use questions in a conversational form
You must have seen that people generally ask their voice assistants just like how they communicate with a person and they never use specific keywords. This trend is growing across mobile phones as well because even on mobile phones, people find information by asking questions, not by using certain keywords.
So, you will have to make sure that enough questions words like ‘why’, ‘how’, ‘when’, ‘where’ are already incorporated in your content. And this is because most voice searches start with these question-based words. Even if you will hire an SEO specialist, he will suggest you incorporate question-based words in your content.
Take advantage of featured snippets
Featured snippets are going to become the star of SEO optimization, especially because of the voice search. Featured snippets are a type of selected search results that are featured in Google search results and they are located below the ads and above the organic search. When you will hire SEO specialists then even they will advise you using featured snippets for voice search.
The best thing about featured snippets is it gives answers to the questions of the user right away and the rise of voice search has fueled its importance. If you will optimize your content to appear in the featured snippets then the voice assistant will directly read the answer from there.
Don’t forget optimizing your business listing
Even your business listing is going to play an important role in making your content voice search-friendly. You will need to make sure that your detailed business listing is clean and clear. Along with this, you will also need to ensure that the address, phone number, and name data are accurate and up to date. This will help you in the current COVID-19 situation as well because during the lockdown, an increasing number of people will be going for local shops and through the proper business listing, you can take advantage of localization.
You will be surprised to know that businesses from all around the world lose around $10.3 billion dollars, just because of their careless business listing. And since voice searches are going to lead people directly to a business listing, you will need to make sure that they are 100% accurate.
Change the length of keywords
In most of the cases, the spoken language is lengthier than written language and therefore, voice search will demand the incorporation of long term keywords in your content. Because of the rise of voice search, now queries will not be limited to only 2 to 3 keywords. Even now, the average length of a voice search is generally 29 words. Just using short tail keywords won’t let you capitalize on the rise of voice search.
If you are not familiar with long-tail keywords then you also opt for NJ voice search optimization services and they will give you complete details of how to incorporate long-tail keywords in the content in order to make the most of voice search and maintain or improve your ranking.
Focus on user intent
All the users want quick, informative, and actual results and this is what you will need to give them. Talking specifically about voice searches, you will need to pay attention to the user intent. Like people generally rely on voice search for finding addresses, directions, local shops, etc. This is why users might not visit your official business website but Google will show them the top locations and sites below the result and this is where you can capitalize. By using local searches and content based on local marketing, you can take advantage of the user intent as well.
Take Away
Voice search still has a long way to go and businesses will find many ways to benefit from it. But if you will go through the reports and analysis, then you will realize that the trend of voice search is going to grow at a very fast pace and that’s why it will be better for all the businesses to be prepared for it.
The way you will optimize your content will have a huge effect on your voice search strategy and this is why it will be better for your company if you will go for voice search optimization services and take advantage of the growing trend of voice search.
Contact us today for voice search optimization services!
This blog was originally posted on 23rd June 2020
Is Targeted Marketing Creeping Out Your Customers
The failure to safeguard and properly handle user data has made consumers skeptical of how corporations obtain and exploit their personal information for digital advertising. People are aware of its consequences even though they don't understand exactly how it works. Despite efforts to educate consumers, using consumer data for advertising can be an issue for the customer. Third-party cookies are currently being used in some advertising techniques that might lead to "creepy" experiences for customers. Econsultancy's and Cheetah Digital's December 2020 consumer study found that "respondents rated “cool" or "scary" interactions with brands in the US, UK, Australia, Spain, France, and Japan. Most people (around 67%) find advertising that tracks them across devices unsettling. Moreover, half of Americans (54%) thought it was scary. Adversaries take a chance that customers may have a bad impression of some ad experiences even if they realize the benefits of their data for better-targeted advertising campaigns. Source: Pexels What is target marketing? It is possible to target certain groups of people interested in your goods through marketing. Identifying a segment of customers based on their specific demands is the primary goal of this segmentation. Market your company's goods and services to the right people with a well-defined target audience. What Is the Importance of Targeting in Marketing? Marketing's use of targeting is critical since it is an integral aspect of an overall plan. Advertising, branding, and business operations are all affected by it. You can perform the following if your organization focuses on market segmentation: Source: Pexels Direct your message to a specific group of people. Customers respond better when they identify themselves with a marketing message's target demographic. Creating marketing initiatives relevant to a broad range of clients is a challenge for many brands. There are few tales or phrases that resonate with everyone since their audience is diverse. You can alleviate this difficulty and may create communications tailored to a specific audience through targeted marketing. Build a pipeline of high-quality leads. You are more likely to attract the right folks if you communicate directly with them. Your marketing will more successfully reach the folks who are most likely to do business with you. Your chances of gaining high-quality leads and consumers increase when you connect with the proper individuals. Make your brand stand out from the crowd. Focusing your marketing efforts on a smaller group of customers allows you to differentiate yourself from the competition. Customers will select you over a competitor who doesn't speak or target them specifically if they can readily identify with your brand and unique selling propositions. Your brand's placement in marketing may help it become more well-known and stand out from the competition. Increase client satisfaction. Standing out from the competition by relating to clients on a more human level helps build stronger, more enduring business connections. To maintain a long-term relationship with your consumers, you need to make them feel that you're on their side and there for them when they have questions or concerns. Develop better goods and services. As you get to know your consumers better, you might see your products and services differently. Understanding your target audience allows you to put yourself in your customers' shoes and discover where you can make improvements. You'll be able to discover what features your business needs to improve its client service. Don't lose concentration. When you use targeting in marketing, your brand and team will also profit from it. Target marketing helps you get more particular about your marketing tactics, efforts, and brand direction. Clarifying your vision and bringing everyone together is a big benefit. When developing future marketing and commercial strategies, you now have more clarity. When you have a clear goal in mind, you can better utilize your time, money, and resources. How to use target marketing Consider the advantages of marketing to smaller groups of individuals if you want to increase sales for your firm. It might lead to more revenue. Here are a few strategies for utilizing targeted advertising: Direct your message to a specific group of people. Customers respond better when they identify themselves with a marketing message's target demographic. Creating marketing initiatives relevant to a broad range of clients is a challenge for many brands. There are few tales or phrases that resonate with everyone since their audience is diverse. You can alleviate this difficulty and may create communications tailored to a specific audience through targeted marketing. Build a pipeline of high-quality leads. You are more likely to attract the right folks if you communicate directly with them. Your marketing will more successfully reach the folks who are most likely to do business with you. Your chances of gaining high-quality leads and consumers increase when you connect with the proper individuals. Make your brand stand out from the crowd. Focusing your marketing efforts on a smaller group of customers allows you to differentiate yourself from the competition. Customers will select you over a competitor who doesn't speak or target them specifically if they can readily identify with your brand and unique selling propositions. Your brand's placement in marketing may help it become more well-known and stand out from the competition. Increase client satisfaction. Standing out from the competition by relating to clients on a more human level helps build stronger, more enduring business connections. To maintain a long-term relationship with your consumers, you need to make them feel that you're on their side and there for them when they have questions or concerns. Develop better goods and services. As you get to know your consumers better, you might see your products and services differently. Understanding your target audience allows you to put yourself in your customers' shoes and discover where you can make improvements. You'll be able to discover what features your business needs to improve its client service. Don't lose concentration. When you use targeting in marketing, your brand and team will also profit from it. Target marketing helps you get more particular about your marketing tactics, efforts, and brand direction. Clarifying your vision and bringing everyone together is a big benefit. When developing future marketing and commercial strategies, you now have more clarity. When you have a clear goal in mind, you can better utilize your time, money, and resources. How to use target marketing Consider the advantages of marketing to smaller groups of individuals if you want to increase sales for your firm. It might lead to more revenue. Here are a few strategies for utilizing targeted advertising: Source: Pexels Enhance the flow of information between people. Use language that is understandable to your readers. You'll be able to relate to your consumers better if you take the time to get to know them. Enhancing your clients' pleasure will also help you get new ones. Improve the quality of the material you're producing You may produce more quality content that meets your client's needs using a focused marketing strategy. It is possible to develop high-quality content that targets your target audience's needs and wants by focusing your efforts on them rather than on creating generic infographics and e-books. By focusing on a certain demographic, you can boost the number of potential customers to whom you can sell your products or services. Enhance the SEO Optimize your SEO to increase your chances of being found by your target audience. You may use targeted marketing to find the right keywords to rank on search engines like Google. You may increase the number of people that visit your website by using keywords strategically in your content. For businesses who use their website to sell their items, enhance SEO to attract more people who will buy from your brand. Attract more visitors By focusing on the correct audience, you may increase the number of visitors to your business's website. Concentrate on figuring out your ideal customers and what they're looking for. If you're looking to get more people interested in your products and services, you may use a sponsored search campaign. Create successful email marketing campaigns Sending emails to the right people at the right time with the correct content is possible with targeted marketing. Use your knowledge of your clients to help them on their way to purchasing from your firm. You may enhance sales by increasing traffic to your website or business by sending targeted emails to specific groups. Make eye-catching advertising Place display advertising on sites relevant to your target audience based on your research. Track the data generated by your ad by placing it on websites that are likely to be frequented by your target consumer. Viewers of sponsored advertisements have the opportunity to learn more about your goods and services and perhaps make purchases as a result. Networking is a vital part of today's society. Use your audience data to uncover guest posting possibilities that can help your company stand out from the competition. By generating high-quality material for other websites, you may drive traffic to your site. With the support of other influencers and new consumers, you may build a long-term connection. Make use of social media to your benefit. Using social media channels to promote your products and services may help them become more widely known. You may target ads to particular groups on most social media networks. Facebook is a popular social media platform for connecting with potential customers who could be interested in your goods. You can reach a certain demographic using Facebook advertisements. Those clients may also spread the word about your business and bring in new customers. Is it necessary to know who you're trying to reach? There may not be enough evidence to back up your early assumptions about who your target customer is for a startup. You may, of course, go old school and mass-market, which means aiming for everyone. However, in today's digital marketing age, this may be a costly procedure, and with time and money at a premium, it is not recommended. It will provide your marketing team with something to work with and assist keep those necessary expenses down if you haven't given any attention to your potential target market. For more details, feel free to reach out to our experts. ...
read more
Product, Performance, and Brand marketing: The Three Stages of Startup marketing
The pandemic has acted as a hard reset where several businesses are experiencing the brunt of it. The most massive impact has been over the startups where we have seen some new companies acquiring high sales while some were struggling for bare minimum profits. The pandemic has brought a fresh perspective to the startup environment. Entrepreneurs are carefully looking at building resilient strategies that can help them in achieving sustainable growth. However, market disruptions have always led to some revolutionary innovation that has allowed marketers to utilize more robust technologies. Small businesses that have less than 20 employees represent 98% of the total businesses in America! Hence, these businesses contribute massively to boosting the overall economic strength of the country. As per the data provided by Global Entrepreneurship Monitor, in 2020, the start-up business rate in the UK was 5.2%, and in the USA, it was 10.7%. Therefore, the emergence of new startups is quite evident. Source: Unsplash If you own a startup business, you must realize that having a great or unique business idea isn't enough. A startup needs more resources than just having a good team or funds. If you want to achieve a sustainable level of growth, you need to adopt the best startup marketing strategies. Not all digital marketing tactics drive you the same result or the desired profit. Therefore, you need to adopt a set of comprehensive startup marketing techniques that enables you to drive maximum returns. Hence, you need a growth marketing mix that involves Product, Performance, and Brand marketing. We have segregated these marketing avenues into different sections below; let's look into them one by one. Product marketing: Bridging Product Management And Market Communication Product marketing focuses on the market and the needs of the consumers. It primarily concentrates on understanding the buyer’s behavior which can help your startup generate more business opportunities. Product marketing is beneficial for aligning, positioning, and developing your brand with the current market environment. Product marketing is a strategic form of growth marketing that plays a crucial role in product management at a product-line level. Some of the critical things you must consider while curating your product marketing strategies are mentioned below. 1. Ensure your sales tools are in place for each product You must re-evaluate your sales tools every quarter. You have to ensure they are updated regularly. You can implement marketing automation tools to automate lead generation, segregation, conversion, etc. 2. Track your profits, expenses, and profitability You must make an unwritten rule to track these metrics every month. You should report these metrics every quarter to your senior management. 3. Track the number of consumers for each of your product You need to keep track of the number of consumers you are generating and losing every quarter. However, the significance of this move goes way beyond numbers. You need to talk to your customers, get to know the reason behind buying your product. 4. Update your sales every twenty-four hours Salespeople need an amount of information to act upon; hence, you should keep them in the loop. Successful product marketers can work with a sense of urgency. 5. Stay in touch with the latest trends. You must analyze the industry trends revolving around your product. Keep track of press releases that write about your market niche. When you stay aligned with the latest developments in the industry, you tend to make appropriate choices. Performance Marketing: Measurable, ROI-Driven Marketing For Startups Performance marketing is a form of strategic marketing where affiliates get paid when prospects take measurable action over the campaign. A successful consumer strategy is a strategy that balances convenience, consistency, and relevance to bring maximum engagement. Performance marketing fosters a type of engagement that brings optimal CLV and real business impact. It also helps you monitor your ad spend, reduces wastage, and enables you to optimize your ad spend based on your desired performance. We have mentioned some of the critical performance marketing channels below. Source: Unsplash 1. Social Media Advertising Today, marketers have numerous options for running their marketing campaigns via social media platforms. For instance, if your brand needs to gain more online exposure or traffic, you can choose a specific social media platform. You can market your brand to your targeted audiences at scale. Today, marketers utilize Instagram, Facebook, Twitter, Linkedin, Reddit, etc., to drive traffic. The top-performance marketing metrics on social media are shares, likes, retweets, comments, clicks, etc. 2. Native Advertising The key highlight of using native ads is that they don’t appear like ads. Native ads are contextually aligned with the user content; hence, it doesn’t feel like an ad. Performance marketers can leverage re-targeting opportunities with native ad campaigns, that too at scale! They can utilize the power of content repurposing, wherein they can inform, educate, and convince consumers to take action. Marketers can sequentially target their customers based on their interests and intent. 3. Sponsored Content Sponsored content is also known as branded content which can prove out to be a precious marketing strategy. Marketers can captivate audiences by creating niche-specific content. A successful sponsored content strategy contains compelling and engaging solutions for user problems. Marketers should remember to align their content with the FTC guidelines to earn the trust of their users. 4. Performance Partnerships Online users use adblockers and other adblocking extensions; therefore, marketers have to collaborate with premium affiliate marketing programs to attract high-purchase intent consumers. Performance partnerships are excellent for such non-disruptive programs. A Shift From Performance To Brand Marketing: The Rise Of Consumer Experiences! What is brand marketing? In simple words, brand marketing promotes your brand as a whole to elevate the sales of your products and services. Primarily, it narrates the story of your products by keeping your brand in the epicenter. Brand marketing involves critical optimizations that are responsible for enhancing your business's CX. We have mentioned some of the essential brand marketing tactics. 1. Developing A User-Centric Website A high-performing website can turn out to be the most powerful asset of your company. A prospect's or a potential clients' first interaction with a brand can be its website. Hence, having a fully optimized website can prove out to be a helpful marketing asset. On the other hand, ignoring the quality of your website can force customers to move onto competitor websites. More than anything else, a well-designed, functional website represents a good image of your brand. It makes a user think that your brand is trustworthy. Source: Unsplash 2. Evaluate Your Brand's Purpose Your brand's purpose defines your brand's identity; it separates your brand from the rest of your market competitors. However, you must also determine your brand's purpose by evaluating the core principles like your work culture, values, and mission. All successful businesses refocus their purpose around their customers. They aim to improve the lives of their consumers, which allows the brand to build brand loyalty. 3. Create Your Visual Identity The visual identity of your brand plays a significant role in creating an impact on your customers. Hence, your brand's visual language must articulate your brand's identity. Elements like the brand logos, icons, colors, etc., are designs that you should align with your brand's purpose. Almost every startup today creates logos, but many among them miss out on the branding aspect of their logo. You should carefully choose the type of colors or font you want for your brand. 4. Give A Voice To Your Startup The concept of developing a "voice" for your brand has grown its importance over the years. Be it TV commercials or digital ads; brands have been using these mediums to maintain their brand identity. Today, brands have multiple ways of reaching out to their consumers. We can see an open dialogue between them and their consumers. Hence, these things highlight the importance of brand "voice." Your brand's personality lies in your visual and verbal identity. Through a wide range of platforms across diverse demographics, you must deliver consistent brand messaging. Source: Unsplash 5. Make Use Of Social Media Today, social media branding is helping brands to reach a significant chunk of audiences over the internet. Regulating your online presence while delivering a consistent brand voice can help your startup establish a robust brand identity. Social media is an excellent way to improve brand visibility too! Conclusion There are numerous strategies and marketing channels through which you can foster a startup's growth. However, you need to evaluate your audience, their purchase behavior, preference, and the nature of your business. Today, generating success for a startup business isn't a cakewalk; you need creative and robust marketing strategies with the given level of competition. If you are looking for product, performance, or brand marketing solutions that can help you generate a measurable amount of ROI, contact our growth marketing experts today! ...
read more
Voice Search Is On The Rise, Get Your Content Optimization Guide
The world of SEO keeps on evolving and every change on the online platform acts as a springboard for an addition or alteration of SEO. What you have been using now might not be this effective after 1 or 2 years and that’s why adaptability is the key to success in the digital world. Even the technological innovations that extend the boundaries of businesses introduce many new concepts, theories, statistics, and tools. And one such tool that is going to influence your content marketing strategy is voice search. With 5.16 billion people using mobile phones and 39 million Americans owning smart speakers, people are making a paradigm shift to voice search instead of typing. This is because speech-to-text is generally three times faster and thus is more convenient. And since this will have an impact on SEO optimization, you will have to optimize your content in order to stay relevant on the online platform. It is being estimated that the proliferation of voice search will bring along many changes in SEO practices and that’s why it is being advised to all the businesses that they should keep tabs on changes and act accordingly. So, in order to make you capitalize on this new SEO trend, we have designed this content optimization guide based on voice search. Keep reading to stay illuminated. Why do you need to optimize your content for voice search? The main reason behind this is how people find information on the digital platform through voice search will be a far cry from how people find information when they type. For example, while typing, a person may use ‘best gaming laptop’ in the search box but the same person will say‘ Which is the best gaming laptop under $100?’ if he will go for voice search. These types of changes will have a huge impact on how you have been optimizing your content till now and this is why you will need to opt for NJ voice search optimization services. There are now even best voice search optimization services available in the market and you can opt for their world-class service. There are different forms of content that will be affected because of voice search but by using the right tactics, you can easily step up. Here are the 5 ways you can optimize your content for voice search - Use questions in a conversational form You must have seen that people generally ask their voice assistants just like how they communicate with a person and they never use specific keywords. This trend is growing across mobile phones as well because even on mobile phones, people find information by asking questions, not by using certain keywords. So, you will have to make sure that enough questions words like ‘why’, ‘how’, ‘when’, ‘where’ are already incorporated in your content. And this is because most voice searches start with these question-based words. Even if you will hire an SEO specialist, he will suggest you incorporate question-based words in your content. Take advantage of featured snippets Featured snippets are going to become the star of SEO optimization, especially because of the voice search. Featured snippets are a type of selected search results that are featured in Google search results and they are located below the ads and above the organic search. When you will hire SEO specialists then even they will advise you using featured snippets for voice search. The best thing about featured snippets is it gives answers to the questions of the user right away and the rise of voice search has fueled its importance. If you will optimize your content to appear in the featured snippets then the voice assistant will directly read the answer from there. Don’t forget optimizing your business listing Even your business listing is going to play an important role in making your content voice search-friendly. You will need to make sure that your detailed business listing is clean and clear. Along with this, you will also need to ensure that the address, phone number, and name data are accurate and up to date. This will help you in the current COVID-19 situation as well because during the lockdown, an increasing number of people will be going for local shops and through the proper business listing, you can take advantage of localization. You will be surprised to know that businesses from all around the world lose around $10.3 billion dollars, just because of their careless business listing. And since voice searches are going to lead people directly to a business listing, you will need to make sure that they are 100% accurate. Change the length of keywords In most of the cases, the spoken language is lengthier than written language and therefore, voice search will demand the incorporation of long term keywords in your content. Because of the rise of voice search, now queries will not be limited to only 2 to 3 keywords. Even now, the average length of a voice search is generally 29 words. Just using short tail keywords won’t let you capitalize on the rise of voice search. If you are not familiar with long-tail keywords then you also opt for NJ voice search optimization services and they will give you complete details of how to incorporate long-tail keywords in the content in order to make the most of voice search and maintain or improve your ranking. Focus on user intent All the users want quick, informative, and actual results and this is what you will need to give them. Talking specifically about voice searches, you will need to pay attention to the user intent. Like people generally rely on voice search for finding addresses, directions, local shops, etc. This is why users might not visit your official business website but Google will show them the top locations and sites below the result and this is where you can capitalize. By using local searches and content based on local marketing, you can take advantage of the user intent as well. Take Away Voice search still has a long way to go and businesses will find many ways to benefit from it. But if you will go through the reports and analysis, then you will realize that the trend of voice search is going to grow at a very fast pace and that’s why it will be better for all the businesses to be prepared for it. The way you will optimize your content will have a huge effect on your voice search strategy and this is why it will be better for your company if you will go for voice search optimization services and take advantage of the growing trend of voice search. Contact us today for voice search optimization services! This blog was originally posted on 23rd June 2020 ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.