How to Measure Website Success? 17 Website Metrics to Track in 2025

Sabah Noor

Mar 27, 2025

10 min read

Table of contents

What are Website Metrics?
Top 17 Website Metrics to Track
Why Tracking Website Metrics is Crucial for B2B Success?
Conclusion

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How do you measure your website's success? Are you focusing on the right metrics that truly impact your business goals? With the ever-changing digital landscape, staying ahead of key performance indicators is more important than ever.

As of 2024, approximately 64.95% of global website traffic originates from mobile devices, highlighting the increasing importance of mobile optimization.

And 60% of consumers abandon purchases due to poor website user experience, emphasizing the need for seamless navigation and functionality.

Understanding and monitoring website metrics can help businesses enhance user engagement, optimize performance, and drive growth.

This blog goes through the essential website metrics to track in 2025, providing insights into their significance and strategies for improvement.

What are Website Metrics?

Website metrics are quantifiable data points that measure a website’s performance, user engagement, and effectiveness in achieving business goals. Tracking the right KPIs to measure website performance helps businesses gain deeper insights into visitor behavior and optimize their strategies accordingly.

These metrics provide valuable insights into how visitors interact with a website, highlighting strengths and areas for improvement. By focusing on SEO website metrics, businesses can enhance their search visibility, improve rankings, and drive more organic traffic.

Businesses can make data-driven decisions by analyzing website metrics to optimize their content, user experience, and online presence, ensuring measurable growth and improved digital performance.

Website metrics can be broadly categorized into:

Traffic Metrics: Measure the number of visitors and where they come from.
Engagement Metrics: Track how users interact with the content, impacting KPIs to measure website performance, such as bounce rate and session duration.
Conversion Metrics: Evaluate how well the website converts visitors into customers or leads. This directly influences SEO website metrics, such as organic conversion rates.
Technical Metrics: Assess site performance, such as speed and mobile compatibility, which are crucial in SEO and user retention.

Understanding and leveraging these metrics is key to enhancing website effectiveness and ensuring long-term success in the digital space.

Top 17 Website Metrics to Track

In 2025, staying competitive means focusing on key website metrics that provide actionable insights. From traffic sources and user behavior to SEO performance and technical efficiency, these metrics offer a complete picture of your website's performance.

Here are the top 17 website metrics you need to track to enhance visibility, maximize conversions, and improve overall digital strategy.

1. Organic Traffic

Organic traffic refers to visitors who arrive at your website through unpaid search engine results. A steady flow of organic traffic indicates effective search engine optimization (SEO) efforts and signifies that your content aligns with user search intent.

How to Improve:

Keyword Optimization: Conduct thorough keyword research to identify terms your target audience uses and incorporate them naturally into your content.

High-Quality Content: Create informative, engaging, and original content that provides value to readers and encourages search engines to rank your pages higher.

Technical SEO: To enhance user experience and search rankings, ensure your website has a clean URL structure, fast loading times, and is mobile-friendly.

2. Page Load Time

Page load time measures the duration for a web page to display its content to a visitor fully. Faster loading pages lead to better user experience, lower bounce rates, and improved search engine rankings.

How to Improve:

Optimize Images: Compress and resize images to reduce their impact on load times.

Minimize HTTP Requests: To decrease load times, reduce the number of elements on a page, such as scripts and images.

Use Content Delivery Networks (CDNs): Distribute your content across various servers globally to ensure faster delivery to users based on their geographic location.

3. Bounce Rate

The bounce rate represents the percentage of visitors who navigate away from your site after viewing only one page. A high bounce rate may indicate that your site's content marketing strategy isn't engaging or relevant to visitors or that there's a poor user experience.

How to Improve:

Enhance Content Relevance: Ensure that your content matches the expectations set by your headlines and meta descriptions to align with the Best Metrics for Website SEO and improve search rankings.
Improve Navigation: Design intuitive menus and internal linking structures to encourage visitors to explore more pages, boosting Website Metrics for SEO such as session duration and page views.
Optimize for Mobile: With the increasing use of mobile devices, ensure your website is responsive and offers a seamless experience across all devices, positively impacting Website Performance Metrics like mobile usability and bounce rate.

4. Conversion Rate

Conversion rate is the percentage of visitors who complete a desired action on your website, such as making a purchase or filling out a contact form. Monitoring conversion rates helps assess the effectiveness of your website in turning visitors into customers or leads.

How to Improve:

Clear Call-to-Actions (CTAs): Design prominent and compelling CTAs that guide users toward the desired action, helping improve website traffic KPIs by increasing click-through rates and conversions.
Simplify Forms: Reduce the required fields in forms to minimize friction and encourage completion, positively affecting website engagement KPIs such as form submission rates and lead generation.
A/B Testing: Experiment with page layouts, headlines, and CTAs to determine what resonates best with your audience.

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5. Average Session Duration

This metric indicates visitors' average time on your website during a single session. Longer session durations suggest that users find your content engaging and valuable.

How to Improve:

Engaging Content: Incorporate multimedia elements like videos, infographics, and interactive content to keep visitors engaged.

Internal Linking: Guide users to related content within your site to encourage prolonged exploration.

Readable Layouts: Use clear headings, bullet points, and concise paragraphs to make content easily digestible.

6. Pages Per Session

Pages per session measure the average number of pages a user views during a single visit to your website. Higher pages per session indicate effective internal linking and engaging content that encourages users to explore your site more. It’s a very important website KPI to track.

How to Improve:

Strategic Internal Links: Incorporate links to related articles or products within your content to guide users to additional pages.

Content Recommendations: Use plugins or widgets that suggest related content based on the current page or user behavior.

Clear Navigation Menus: Design intuitive and accessible navigation menus to help users find content of interest easily.

7. New vs. Returning Visitors

This metric compares the number of first-time visitors to those returning to your website. Understanding this ratio helps assess audience loyalty and the effectiveness of your retention strategies.

How to Improve:

Fresh Content: Regularly update your website with new and relevant content to encourage repeat visits.

Email Marketing: Engage returning visitors by offering subscriptions to newsletters that provide updates and exclusive content.

Loyalty Programs: Implement programs or incentives that reward repeat visitors or customers.

8. Traffic Sources

Traffic sources identify where your website visitors originate from, such as search engines, direct visits, referral sites, or social media platforms.

Analyzing traffic sources helps determine which channels are most effective in driving visitors to your site, informing marketing and content strategies.

How to Improve:

SEO Optimization: Improve organic search rankings by optimizing content with relevant keywords.

Social Media Marketing: Promote content on social media platforms to drive traffic from various channels.
Referral Strategies: Build relationships with other websites and influencers to gain referral traffic.

9. Exit Pages

Exit pages are the specific pages where users leave your website. Identifying exit pages can help pinpoint areas where users lose interest or encounter obstacles that drive them away.

High exit rates on key pages like checkout or contact forms may indicate friction in the user experience.

How to Improve:

Analyze User Behavior: Use heatmaps and session recordings to understand how users interact with the exit pages.

Optimize Load Speed: Slow load times can frustrate users and lead them to leave. Optimize performance to improve retention.

Address Technical Issues: Broken links, errors, or confusing layouts can cause users to exit. Regularly do seo audits and fix any issues on high-exit pages.

10. Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) measures the total revenue a business can expect from a single customer throughout its relationship with the company.

Understanding CLV helps businesses determine how much they should invest in customer acquisition and retention. A high CLV indicates strong customer loyalty and long-term profitability.

How to Improve:

Enhance Customer Experience: To encourage repeat business, provide excellent customer support, personalized experiences, and loyalty programs.

Optimize Retention Strategies: Implement email marketing, retargeting ads, and engagement campaigns to keep customers returning.

Upsell and Cross-Sell: Encourage customers to purchase additional products or services that complement their initial purchase, increasing the overall revenue per customer.

11. Scroll Depth

Scroll depth measures how far visitors scroll down a webpage before leaving. This metric provides insight into how engaging and consumable your content is.

If users aren’t scrolling far, it may indicate that the content isn’t compelling or that the page layout discourages further reading.

How to Improve:

Optimize Content Placement: To encourage deeper scrolling, place key information, CTAs, and engaging visuals higher on the page.

Improve Readability: Use headings, bullet points, and shorter paragraphs to make content easier to scan and digest.
Engaging Visuals and Interactive Elements: Use infographics, animations, and videos to retain users' interest and encourage them to scroll further.

12. Click-Through Rate (CTR)

Click-through rate (CTR) is the percentage of users who click on a specific link or call to action after seeing it. It is often used to measure the effectiveness of ads, search engine results, and email campaigns.

A high CTR indicates that your content is relevant and compelling, while a low CTR may suggest that your messaging, design, or targeting needs improvement.

How to Improve:

Optimize Headlines & Meta Descriptions: Ensure your page titles and meta descriptions are compelling and accurately reflect the content.

Use Engaging CTAs: Make your call-to-action buttons clear, persuasive, and visually appealing.

Improve Ad Targeting: If using paid marketing, refine your audience targeting to ensure your content reaches the right people.

13. Domain Authority (DA)

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).

A higher DA indicates stronger credibility and authority in your industry, improving your chances of ranking higher in search results.

How to Improve:

Earn High-Quality Backlinks: Acquire links from reputable websites in your industry to build credibility and trustworthiness.

Optimize On-Page SEO: Ensure proper use of keywords, meta descriptions, and structured content to improve relevance.

Create Shareable Content: Publish high-value content encouraging social sharing and natural link-building.

14. Email Signup Rate

The email signup rate measures the percentage of website visitors subscribing to your email list.

A high email signup rate indicates that your audience finds value in your content and wants to stay connected, providing opportunities for lead nurturing and long-term customer relationships.

How to Improve:

Offer Incentives: Provide a compelling reason to sign up, such as exclusive content, discounts, or free resources.

Optimize Signup Forms: Keep forms short and simple to reduce friction and increase conversion rates.

Use Exit-Intent Popups: Implement popups that appear when a user is about to leave the page, encouraging them to subscribe before exiting.

15. Cart Abandonment Rate

Cart abandonment rate is the percentage of users who add items to their cart but leave the site before completing the purchase.

A high cart abandonment rate indicates friction in the checkout process, which can lead to lost revenue and lower conversion rates. Optimizing for e-commerce SEO can help improve user experience and streamline the checkout process, ultimately boosting conversions.

How to Improve:

Simplify Checkout Process: Reduce the number of steps in the checkout process to make it quick and hassle-free.

Offer Multiple Payment Options: Provide diverse payment methods for different user preferences.

Optimize for Mobile Users: Ensure the checkout experience is seamless across all devices.

16. Mobile vs. Desktop Traffic

Mobile vs. Desktop Traffic measures the proportion of visitors accessing your site from mobile devices compared to desktop computers. Understanding the distribution of traffic across different devices helps optimize the user experience for each platform.

Since mobile traffic has increased significantly, ensuring mobile-friendliness is crucial for engagement and conversions.

How to Improve:

Responsive Design: Ensure your website is fully responsive and adjusts seamlessly to different screen sizes.

Optimize for Mobile Speed: Compress images, enable caching, and minimize unnecessary scripts to enhance mobile device loading times.
Mobile-Friendly Navigation: Implement easy-to-use menus and large clickable elements to improve usability on smaller screens.

Test Across Devices: Regularly test your website on various devices and browsers to identify and fix any display or functionality issues.

17. Social Media Referral Traffic

Social media referral traffic measures the number of visitors who land on your website by clicking on links from social media platforms such as Facebook, Twitter, LinkedIn, or Instagram.

This metric helps assess the effectiveness of social media marketing strategies and identifies which platforms drive the most traffic to your website. High referral traffic from social media suggests successful audience engagement and content sharing.

How to Improve:

Share Engaging Content: Post high-quality, shareable content that resonates with your audience to encourage more clicks to your website.

Use Strong CTAs: Add compelling calls-to-action in social media posts to direct users to your site.

Leverage Paid Promotions: Use targeted social media advertising on platforms like Facebook Ads or LinkedIn Sponsored Posts to expand reach and drive traffic.

Optimize Posting Schedule: Analyze engagement metrics to determine the best times to post and maximize reach.

Why Tracking Website Metrics is Crucial for B2B Success?

Tracking website metrics is crucial for B2B businesses because it provides insights into audience behavior, lead generation effectiveness, and overall marketing performance.

Unlike B2C, where transactions are often immediate, B2B sales cycles are longer and more complex, requiring data-driven strategies to nurture leads and drive conversions.

Identify High-Value Traffic Sources – Understand where your best leads come from and focus on channels that drive quality traffic.
Improve Lead Nurturing – Track visitor behavior to personalize content and move prospects through the sales funnel effectively.
Enhance Conversion Rates – Analyze form submissions, landing page performance, and CTAs to optimize for better conversions.
Measure Content Effectiveness – See which blogs, case studies, and resources engage B2B buyers and adjust strategies accordingly.
Optimize Marketing ROI – Evaluate campaign success, allocate budgets effectively, and refine digital marketing efforts based on data.

Metrics also help businesses measure the effectiveness of marketing campaigns, landing pages, and sales funnels, ensuring they invest in strategies that generate real results.

Conclusion

Tracking website metrics in 2025 is essential for optimizing user experience, improving engagement, and boosting conversions. By focusing on these key 17 metrics, businesses can refine their strategies and stay ahead in the competitive digital landscape.

Saffron Edge is one of the leading seo companies that specialize in helping businesses track and optimize their website performance with cutting-edge digital marketing and analytics strategies. Contact us today to take your website performance to the next level!

Frequently Asked Questions

Website metrics provide insights into user behavior, website performance, and effectiveness in achieving business goals. Tracking these metrics helps businesses optimize their content, improve user experience, and boost conversions.

The most important metric depends on your business goals. For SEO, organic traffic is crucial. For e-commerce, conversion rate, and cart abandonment rate matter most. A balanced approach considering multiple metrics is ideal.

To reduce bounce rate, focus on creating engaging content, improving site navigation, optimizing page load time, and ensuring mobile responsiveness. Enhancing user experience keeps visitors on your site longer.

You can track website metrics using tools like Google Analytics, SEMrush, Ahrefs, and Hotjar. These tools provide detailed reports on traffic, engagement, conversions, and technical performance.

A good conversion rate varies by industry, but the average is between 2% and 5%. Optimizing CTAs, simplifying forms, and improving website design can help increase conversion rates.

Struggling to track and optimize your website’s performance?

Let the experts at Saffron Edge help you boost conversions, enhance user experience, and maximize your digital potential.

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8 Email Automation Best Practices Every Business Should Know

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Monitor and analyze performance Monitoring their performance is crucial once your automated email campaigns are running. Analyze key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. This data provides valuable insights into what’s working and what needs improvement. Use A/B testing to experiment with different elements of your emails, such as subject lines, content, and CTAs. You can identify the most effective strategies by testing various approaches and optimizing your targeted campaign for better results. 8. Keep testing and iterating You must continue testing and iterating on your automated workflows to stay competitive and meet your audience's evolving needs.  As your audience grows and changes, so too should your email campaigns.  Review your automation strategies regularly and look for opportunities to improve them. This could involve adding new segments, refining your messaging, or incorporating new trends in email marketing. 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Marketing Agency: Personalizing Client Communication A marketing agency specializing in digital services used email automation to manage client communications efficiently.  The agency improved client satisfaction and retention by segmenting its client base and automating updates on project progress, key milestones, and strategy changes.  The automation reduced manual follow-up work by 40%, allowing the team to focus more on creative tasks and strategic planning. The result was a 20% increase in client retention and an improved reputation for responsiveness and transparency. 4. 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This targeted approach led to a 40% increase in course enrollments and helped them build a more active and engaged learner base. These real-life examples show that when strategically used, email automation can significantly improve customer engagement, retention, and overall business growth. Businesses can create impactful campaigns that deliver measurable results by tailoring content, segmenting audiences, and automating key touchpoints. Common Mistakes to Avoid in Email Automation Email marketing automation is a powerful tool that can significantly boost your marketing efforts by saving time, personalizing interactions, and nurturing leads more efficiently.  However, to reap the full benefits, it’s crucial to avoid common pitfalls that can undermine your strategy.  Understanding these mistakes and learning how to prevent them can distinguish between an effective, engaging email campaign and one that falls flat.  1. Over-Automation While automation can save time and streamline processes, over-automating can lead to a robotic, impersonal user experience. This happens when too many automated emails are triggered without a strategic approach, resulting in an overload of content that can overwhelm or annoy recipients. It's essential to balance automated interactions and genuine human engagement. Focusing on email marketing automation best practices means setting up automation for critical touchpoints without compromising your brand's feel. 2. Lack of Personalization One of the most significant mistakes is failing to personalize automated emails. 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Our expert team specializes in creating customized email marketing solutions that align with your business goals. Contact us today to discover how we can help you leverage the power of email automation to drive success! ...

Top 8 Marketing Automation Trends in 2025

Marketing automation is necessary for any organization to optimize its revenue scaling strategies. Rapid technological advancements in the upcoming years will present exciting opportunities to transform marketing.  Automation tools are now more intelligent, easier to use, and more effective in helping businesses improve their operations and interact with customers.  What are marketing automation trends? In 2025, marketing automation services will witness significant trends poised to reshape the industry. The focus will be on full-funnel omnichannel marketing, driving the adoption of advanced marketing automation tools to enable personalized strategies across diverse channels to address the audience's specific needs.  Integrating advanced technologies such as artificial intelligence (AI) will enhance the capabilities of marketing automation services, leading to improved customer experiences and more personalized interactions.  Additionally, the rise of account-based marketing (ABM) will leverage automated systems to deliver tailored, multi-channel campaigns, propelling marketing automation services into a new era of hyper-targeted strategies.  Top 8 Marketing Automation Trends Automation software collects data from various touchpoints, such as email clicks, website visits, and app usage. Potential customers are identified, and personalized campaigns are created to engage them across digital channels like social media and email. Cross-channel workflows are set up to trigger actions based on customer behavior, such as: 1. Integration of Machine Learning and Artificial Intelligence Machine Learning and Artificial Intelligence are pivotal in automating marketing processes. Their application spans critical tasks such as segmentation, lead scoring, and behavioral analytics. Studies show that 41% of marketers have reported increased sales and revenue after integrating AI into their campaigns. AI’s influence extends to content marketing, as it helps businesses quickly develop content marketing strategies and create content. By analyzing customers' behavior, AI-based tools help develop more relevant and engaging content, thus increasing the chances of reaching out to potential customers. 2. Mobile Marketing Automation Mobile traffic remains dominant and is expected to reach 5.7 Billion internet users by 2025, most accessing the internet through mobile devices. This means that businesses need to focus on mobile marketing to remain relevant. Automation tools like SMS marketing, in-app ads, and push notifications help brands improve their mobile presence. Marketers should also focus on creating mobile-friendly content. Video is emerging as a preferred format due to its higher click-through and conversion rates. 3. Omnichannel Marketing Modern consumers interact with brands across multiple devices and platforms, often switching between them throughout the day.  A Google study reveals that users frequently operate three devices simultaneously, meaning the customers’ experience should be seamless. Omnichannel marketing ensures a unified and seamless experience across various touchpoints, making it an essential automation trend. Businesses can reach audiences best by consistently using data and strategies through desktop, mobile, or other channels. 4. Social Media Marketing Automation Currently, more than 4.62 billion active social media users spend an average of two hours and 27 minutes daily on social media, making social media an essential tool for marketers.   Automation tools streamline social media management by scheduling posts, automating responses, and maintaining brand presence. Tools like Hootsuite and Buffer allow marketers to plan and execute campaigns in advance, saving time and ensuring consistency.  Social media automation also boosts lead generation and ROI, with 39% of businesses planning to integrate such solutions into their strategies. 5. Chatbots and Conversational Marketing AI-powered chatbots have transformed customer interaction by providing 24/7 assistance without the overhead of maintaining large call centers. Modern chatbots use NLP to interact with customers in a way similar to human interactions with others. 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Automated tools help businesses deliver content optimized for different stages of the marketing funnel automation, ensuring leads are nurtured effectively. Marketers can guide prospects through the funnel by analyzing data and setting up automated workflows with relevant content. This approach saves time and increases the chances of turning leads into customers. 8. Automated Data Transfers The importance of data in modern marketing is uncompromisable, as it offers insights into customer behavior and campaign performance. However, manually transferring data between platforms is time-consuming and prone to errors. Automation tools simplify data transfers, ensuring accuracy and efficiency. As businesses prioritize data-driven decision-making, this trend will remain a cornerstone of marketing automation. Key benefits of knowing marketing automation trends Marketing automation offers several advantages to help businesses streamline their processes and improve results. Here are some key advantages: 1. Personalized Customer Journeys Marketing automation helps create tailored experiences for customers.  Instead of manually tracking interactions, automation platforms automatically guide leads through the sales funnel with relevant content.  This reduces the workload on the marketing team while ensuring customers receive the right messages at the right time. 2. Improved Customer Engagement Automation tools increase customer engagement by allowing businesses to set up drip campaigns and lead scoring.  These features ensure businesses maintain consistent communication with leads and customers, preventing missed opportunities and improving overall engagement. 3. Cross-Channel Marketing Campaigns Marketing automation makes it easier to run cross-channel campaigns. With integrated tools, businesses can manage marketing efforts across various platforms, such as email, SMS, and social media, all from one place.  This ensures a consistent customer experience and reduces the need for manual work. As a result, businesses have a steady flow of high-quality leads.  Conclusion Marketing automation is all about innovation, personalization, and seamless customer experiences. These marketing automation trends are changing how we communicate with the target audience, and Saffron Edge is here to assist you with these changes.  The most advanced marketing automation tools help businesses maintain their competitive advantage and reach their objectives. Ready to take your marketing strategy to the next level? Contact us today to learn how we can help you integrate these trends into your business for optimal growth and success. ...

Why A Buyer's Journey Holds The Key To Your Digital Marketing Success

The methodology mentioned above is referred as Inbound Marketing that includes attracting strangers on the internet, converting them into leads, and eventually into delighted customers. But the real question is how do you attract these strangers and earn their trust in order to form a long-term customer relationship? The answer is content. Great content will always attract information seekers who are lurking over the internet to find information about a product or service and make a decision. Before creating the great content, it is important to understand and define exactly who you’re creating it for. Now this is termed as Buyer Persona- the people who are your target audience and you want to sell your products or services to them. Once you understand who your buyers are, you’re ready to create steps for buyer’s journey. What Is The Buyer’s Journey? Not all people think alike. Same will be the case with your different types of buyer persona, and the next step that you’ll want to take is to map each persona with the buyer’s journey. HubSpot defines the buyer’s journey as a detailed research process potential customers go through before reaching or leading up to the purchase decision. In layman’s term, what questions, problems or opportunities do your potential customers have that could be answered or solved by using your product or service? The content you create will be designed according to various stages defined in your buyer’s journey. If you don’t know about the important lifecycles of a buyer’s journey, how will you create content to mould the decision of buyers in various stages of the journey in your favour? There are three common and important lifecycles of any business: 1. Awareness Stage Prospect’s realize about their needs or encounter some problems that needs to be resolved. They start researching(on the internet) to more deeply understand and define their problem. They also look for solutions online. 2. Consideration Stage Prospects have clearly understood their need or problem and now are juggling through options of products or services that best suits their needs. They are committed to researching and understanding to reach to a conclusion. 3. Decision Stage In the final lap of making a decision. But before doing that they need to be doubly sure about whether they are making the right decision or not. Hence, they look for second, third or ‘n’ number of opinions of other people who have witnessed the products or services by a company. 4. Mistakes most Digital Marketers make Most companies and their marketers concentrate their effort or the bulk of their online content on the decision stage( Buy Now, Join our club and get one membership free!, etc.). What most marketer leave behind is the focus on other stages of the customer lifecycle, that mostly answer the customer’s question-why? Inbound Marketing(a type of digital marketing) does encourage the marketers to create content for each stage of the buyer’s journey because it’s critical for long term success. It helps build trust and frames your company as the industry leader in the product/service segment that your company caters to. A Dummy Example Using Content for Buyer’s Journey Client: Video Production Company Startup Persona: Marketing Head Awareness Stage: In this stage a business owner is trying to find various marketing solutions available but wants to find a unique one- one that resonates with his potential customers. Question: What type of online marketing solutions will move my company forward? Content that could be helpful: Checklists, whitepapers, and ebooks on different ways businesses or other startups could benefit from Introduction Videos, Brand idents, etc. For example: tips for startups for creating engaging content for their social media channels. Consideration Stage: Now the business owner knows a bit more about engaging content through video and wants to know more about other options. Question: Video could be a great solution for telling our company story. What type of other video options are there? What is the video process? Content that could be useful: Case studies featuring client success, webinars, and infographics. For example: The Video and Production Process explained. Decision Stage: The owner is ready to make a decision that he’ll move forward with a video production company that would brand his company. The content will be produced to showcase his company better than all the rest. Before doing that he looks for online reviews and ask some direct questions from the video production company. Questions: Why you do video best? Are you right for me? Content provided by the video company: Culture-focused blog posts by internal employees. Video demos, feature checklists etc. For example: How to prepare for a video shoot checklist. Understanding the questions asked by your various buyer personas helps you better map out the content for each stage. Hence, it is very important to understand the buyer’s journey for your digital marketing success. ...

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