How to Measure Website Success? 17 Website Metrics to Track in 2025

Sabah Noor

Mar 27, 2025

10 min read

Table of contents

What are Website Metrics?
Top 17 Website Metrics to Track
Why Tracking Website Metrics is Crucial for B2B Success?
Conclusion

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How do you measure your website's success? Are you focusing on the right metrics that truly impact your business goals? With the ever-changing digital landscape, staying ahead of key performance indicators is more important than ever.

As of 2024, approximately 64.95% of global website traffic originates from mobile devices, highlighting the increasing importance of mobile optimization.

And 60% of consumers abandon purchases due to poor website user experience, emphasizing the need for seamless navigation and functionality.

Understanding and monitoring website metrics can help businesses enhance user engagement, optimize performance, and drive growth.

This blog goes through the essential website metrics to track in 2025, providing insights into their significance and strategies for improvement.

What are Website Metrics?

Website metrics are quantifiable data points that measure a website’s performance, user engagement, and effectiveness in achieving business goals. Tracking the right KPIs to measure website performance helps businesses gain deeper insights into visitor behavior and optimize their strategies accordingly.

These metrics provide valuable insights into how visitors interact with a website, highlighting strengths and areas for improvement. By focusing on SEO website metrics, businesses can enhance their search visibility, improve rankings, and drive more organic traffic.

Businesses can make data-driven decisions by analyzing website metrics to optimize their content, user experience, and online presence, ensuring measurable growth and improved digital performance.

Website metrics can be broadly categorized into:

Traffic Metrics: Measure the number of visitors and where they come from.
Engagement Metrics: Track how users interact with the content, impacting KPIs to measure website performance, such as bounce rate and session duration.
Conversion Metrics: Evaluate how well the website converts visitors into customers or leads. This directly influences SEO website metrics, such as organic conversion rates.
Technical Metrics: Assess site performance, such as speed and mobile compatibility, which are crucial in SEO and user retention.

Understanding and leveraging these metrics is key to enhancing website effectiveness and ensuring long-term success in the digital space.

Top 17 Website Metrics to Track

In 2025, staying competitive means focusing on key website metrics that provide actionable insights. From traffic sources and user behavior to SEO performance and technical efficiency, these metrics offer a complete picture of your website's performance.

Here are the top 17 website metrics you need to track to enhance visibility, maximize conversions, and improve overall digital strategy.

1. Organic Traffic

Organic traffic refers to visitors who arrive at your website through unpaid search engine results. A steady flow of organic traffic indicates effective search engine optimization (SEO) efforts and signifies that your content aligns with user search intent.

How to Improve:

Keyword Optimization: Conduct thorough keyword research to identify terms your target audience uses and incorporate them naturally into your content.

High-Quality Content: Create informative, engaging, and original content that provides value to readers and encourages search engines to rank your pages higher.

Technical SEO: To enhance user experience and search rankings, ensure your website has a clean URL structure, fast loading times, and is mobile-friendly.

2. Page Load Time

Page load time measures the duration for a web page to display its content to a visitor fully. Faster loading pages lead to better user experience, lower bounce rates, and improved search engine rankings.

How to Improve:

Optimize Images: Compress and resize images to reduce their impact on load times.

Minimize HTTP Requests: To decrease load times, reduce the number of elements on a page, such as scripts and images.

Use Content Delivery Networks (CDNs): Distribute your content across various servers globally to ensure faster delivery to users based on their geographic location.

3. Bounce Rate

The bounce rate represents the percentage of visitors who navigate away from your site after viewing only one page. A high bounce rate may indicate that your site's content marketing strategy isn't engaging or relevant to visitors or that there's a poor user experience.

How to Improve:

Enhance Content Relevance: Ensure that your content matches the expectations set by your headlines and meta descriptions to align with the Best Metrics for Website SEO and improve search rankings.
Improve Navigation: Design intuitive menus and internal linking structures to encourage visitors to explore more pages, boosting Website Metrics for SEO such as session duration and page views.
Optimize for Mobile: With the increasing use of mobile devices, ensure your website is responsive and offers a seamless experience across all devices, positively impacting Website Performance Metrics like mobile usability and bounce rate.

4. Conversion Rate

Conversion rate is the percentage of visitors who complete a desired action on your website, such as making a purchase or filling out a contact form. Monitoring conversion rates helps assess the effectiveness of your website in turning visitors into customers or leads.

How to Improve:

Clear Call-to-Actions (CTAs): Design prominent and compelling CTAs that guide users toward the desired action, helping improve website traffic KPIs by increasing click-through rates and conversions.
Simplify Forms: Reduce the required fields in forms to minimize friction and encourage completion, positively affecting website engagement KPIs such as form submission rates and lead generation.
A/B Testing: Experiment with page layouts, headlines, and CTAs to determine what resonates best with your audience.

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5. Average Session Duration

This metric indicates visitors' average time on your website during a single session. Longer session durations suggest that users find your content engaging and valuable.

How to Improve:

Engaging Content: Incorporate multimedia elements like videos, infographics, and interactive content to keep visitors engaged.

Internal Linking: Guide users to related content within your site to encourage prolonged exploration.

Readable Layouts: Use clear headings, bullet points, and concise paragraphs to make content easily digestible.

6. Pages Per Session

Pages per session measure the average number of pages a user views during a single visit to your website. Higher pages per session indicate effective internal linking and engaging content that encourages users to explore your site more. It’s a very important website KPI to track.

How to Improve:

Strategic Internal Links: Incorporate links to related articles or products within your content to guide users to additional pages.

Content Recommendations: Use plugins or widgets that suggest related content based on the current page or user behavior.

Clear Navigation Menus: Design intuitive and accessible navigation menus to help users find content of interest easily.

7. New vs. Returning Visitors

This metric compares the number of first-time visitors to those returning to your website. Understanding this ratio helps assess audience loyalty and the effectiveness of your retention strategies.

How to Improve:

Fresh Content: Regularly update your website with new and relevant content to encourage repeat visits.

Email Marketing: Engage returning visitors by offering subscriptions to newsletters that provide updates and exclusive content.

Loyalty Programs: Implement programs or incentives that reward repeat visitors or customers.

8. Traffic Sources

Traffic sources identify where your website visitors originate from, such as search engines, direct visits, referral sites, or social media platforms.

Analyzing traffic sources helps determine which channels are most effective in driving visitors to your site, informing marketing and content strategies.

How to Improve:

SEO Optimization: Improve organic search rankings by optimizing content with relevant keywords.

Social Media Marketing: Promote content on social media platforms to drive traffic from various channels.
Referral Strategies: Build relationships with other websites and influencers to gain referral traffic.

9. Exit Pages

Exit pages are the specific pages where users leave your website. Identifying exit pages can help pinpoint areas where users lose interest or encounter obstacles that drive them away.

High exit rates on key pages like checkout or contact forms may indicate friction in the user experience.

How to Improve:

Analyze User Behavior: Use heatmaps and session recordings to understand how users interact with the exit pages.

Optimize Load Speed: Slow load times can frustrate users and lead them to leave. Optimize performance to improve retention.

Address Technical Issues: Broken links, errors, or confusing layouts can cause users to exit. Regularly do seo audits and fix any issues on high-exit pages.

10. Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) measures the total revenue a business can expect from a single customer throughout its relationship with the company.

Understanding CLV helps businesses determine how much they should invest in customer acquisition and retention. A high CLV indicates strong customer loyalty and long-term profitability.

How to Improve:

Enhance Customer Experience: To encourage repeat business, provide excellent customer support, personalized experiences, and loyalty programs.

Optimize Retention Strategies: Implement email marketing, retargeting ads, and engagement campaigns to keep customers returning.

Upsell and Cross-Sell: Encourage customers to purchase additional products or services that complement their initial purchase, increasing the overall revenue per customer.

11. Scroll Depth

Scroll depth measures how far visitors scroll down a webpage before leaving. This metric provides insight into how engaging and consumable your content is.

If users aren’t scrolling far, it may indicate that the content isn’t compelling or that the page layout discourages further reading.

How to Improve:

Optimize Content Placement: To encourage deeper scrolling, place key information, CTAs, and engaging visuals higher on the page.

Improve Readability: Use headings, bullet points, and shorter paragraphs to make content easier to scan and digest.
Engaging Visuals and Interactive Elements: Use infographics, animations, and videos to retain users' interest and encourage them to scroll further.

12. Click-Through Rate (CTR)

Click-through rate (CTR) is the percentage of users who click on a specific link or call to action after seeing it. It is often used to measure the effectiveness of ads, search engine results, and email campaigns.

A high CTR indicates that your content is relevant and compelling, while a low CTR may suggest that your messaging, design, or targeting needs improvement.

How to Improve:

Optimize Headlines & Meta Descriptions: Ensure your page titles and meta descriptions are compelling and accurately reflect the content.

Use Engaging CTAs: Make your call-to-action buttons clear, persuasive, and visually appealing.

Improve Ad Targeting: If using paid marketing, refine your audience targeting to ensure your content reaches the right people.

13. Domain Authority (DA)

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).

A higher DA indicates stronger credibility and authority in your industry, improving your chances of ranking higher in search results.

How to Improve:

Earn High-Quality Backlinks: Acquire links from reputable websites in your industry to build credibility and trustworthiness.

Optimize On-Page SEO: Ensure proper use of keywords, meta descriptions, and structured content to improve relevance.

Create Shareable Content: Publish high-value content encouraging social sharing and natural link-building.

14. Email Signup Rate

The email signup rate measures the percentage of website visitors subscribing to your email list.

A high email signup rate indicates that your audience finds value in your content and wants to stay connected, providing opportunities for lead nurturing and long-term customer relationships.

How to Improve:

Offer Incentives: Provide a compelling reason to sign up, such as exclusive content, discounts, or free resources.

Optimize Signup Forms: Keep forms short and simple to reduce friction and increase conversion rates.

Use Exit-Intent Popups: Implement popups that appear when a user is about to leave the page, encouraging them to subscribe before exiting.

15. Cart Abandonment Rate

Cart abandonment rate is the percentage of users who add items to their cart but leave the site before completing the purchase.

A high cart abandonment rate indicates friction in the checkout process, which can lead to lost revenue and lower conversion rates. Optimizing for e-commerce SEO can help improve user experience and streamline the checkout process, ultimately boosting conversions.

How to Improve:

Simplify Checkout Process: Reduce the number of steps in the checkout process to make it quick and hassle-free.

Offer Multiple Payment Options: Provide diverse payment methods for different user preferences.

Optimize for Mobile Users: Ensure the checkout experience is seamless across all devices.

16. Mobile vs. Desktop Traffic

Mobile vs. Desktop Traffic measures the proportion of visitors accessing your site from mobile devices compared to desktop computers. Understanding the distribution of traffic across different devices helps optimize the user experience for each platform.

Since mobile traffic has increased significantly, ensuring mobile-friendliness is crucial for engagement and conversions.

How to Improve:

Responsive Design: Ensure your website is fully responsive and adjusts seamlessly to different screen sizes.

Optimize for Mobile Speed: Compress images, enable caching, and minimize unnecessary scripts to enhance mobile device loading times.
Mobile-Friendly Navigation: Implement easy-to-use menus and large clickable elements to improve usability on smaller screens.

Test Across Devices: Regularly test your website on various devices and browsers to identify and fix any display or functionality issues.

17. Social Media Referral Traffic

Social media referral traffic measures the number of visitors who land on your website by clicking on links from social media platforms such as Facebook, Twitter, LinkedIn, or Instagram.

This metric helps assess the effectiveness of social media marketing strategies and identifies which platforms drive the most traffic to your website. High referral traffic from social media suggests successful audience engagement and content sharing.

How to Improve:

Share Engaging Content: Post high-quality, shareable content that resonates with your audience to encourage more clicks to your website.

Use Strong CTAs: Add compelling calls-to-action in social media posts to direct users to your site.

Leverage Paid Promotions: Use targeted social media advertising on platforms like Facebook Ads or LinkedIn Sponsored Posts to expand reach and drive traffic.

Optimize Posting Schedule: Analyze engagement metrics to determine the best times to post and maximize reach.

Why Tracking Website Metrics is Crucial for B2B Success?

Tracking website metrics is crucial for B2B businesses because it provides insights into audience behavior, lead generation effectiveness, and overall marketing performance.

Unlike B2C, where transactions are often immediate, B2B sales cycles are longer and more complex, requiring data-driven strategies to nurture leads and drive conversions.

Identify High-Value Traffic Sources – Understand where your best leads come from and focus on channels that drive quality traffic.
Improve Lead Nurturing – Track visitor behavior to personalize content and move prospects through the sales funnel effectively.
Enhance Conversion Rates – Analyze form submissions, landing page performance, and CTAs to optimize for better conversions.
Measure Content Effectiveness – See which blogs, case studies, and resources engage B2B buyers and adjust strategies accordingly.
Optimize Marketing ROI – Evaluate campaign success, allocate budgets effectively, and refine digital marketing efforts based on data.

Metrics also help businesses measure the effectiveness of marketing campaigns, landing pages, and sales funnels, ensuring they invest in strategies that generate real results.

Conclusion

Tracking website metrics in 2025 is essential for optimizing user experience, improving engagement, and boosting conversions. By focusing on these key 17 metrics, businesses can refine their strategies and stay ahead in the competitive digital landscape.

Saffron Edge is one of the leading seo companies that specialize in helping businesses track and optimize their website performance with cutting-edge digital marketing and analytics strategies. Contact us today to take your website performance to the next level!

Frequently Asked Questions

Website metrics provide insights into user behavior, website performance, and effectiveness in achieving business goals. Tracking these metrics helps businesses optimize their content, improve user experience, and boost conversions.

The most important metric depends on your business goals. For SEO, organic traffic is crucial. For e-commerce, conversion rate, and cart abandonment rate matter most. A balanced approach considering multiple metrics is ideal.

To reduce bounce rate, focus on creating engaging content, improving site navigation, optimizing page load time, and ensuring mobile responsiveness. Enhancing user experience keeps visitors on your site longer.

You can track website metrics using tools like Google Analytics, SEMrush, Ahrefs, and Hotjar. These tools provide detailed reports on traffic, engagement, conversions, and technical performance.

A good conversion rate varies by industry, but the average is between 2% and 5%. Optimizing CTAs, simplifying forms, and improving website design can help increase conversion rates.

Struggling to track and optimize your website’s performance?

Let the experts at Saffron Edge help you boost conversions, enhance user experience, and maximize your digital potential.

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Using Social Media To Create Hot Leads From Your Content Marketing

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Social Commerce for your DTC Apparel Brand

The retail landscape has undergone a transformative shift, and direct-to-consumer brands are at the forefront of this revolution. These brands have revolutionized the traditional business model by embracing social commerce, a powerful tool that offers consumers unparalleled control over their shopping journey. By bypassing intermediaries, streamlining the buying process, and leveraging the vast potential of social media, DTC apparel brands are redefining how consumers discover, engage with, and purchase products. As a result, social commerce has become a crucial aspect of DTC strategies, enabling brands to establish direct interactions with their target audience at any time and leverage valuable insights to create stronger, more tailored channels. In an age where 74% of consumers turn to social networks for purchase guidance, owning the sales channel has become imperative. Social media platforms have recognized this paradigm shift, vying to become the go-to destination for consumers looking to make informed buying decisions. Recent data reveals that a staggering 98% of customers intend to utilize social purchasing for at least one purchase this year, indicating a significant increase from previous years. It is evident that social media channels are positioning themselves to capture a larger share of the market, and this upward trend shows no signs of slowing down. In this article, we will delve deeper into the realm of social commerce and explore its critical significance for DTC apparel brands. We will unravel the transformative potential of this burgeoning trend, highlighting its ability to empower consumers, streamline the buying process, and propel brands to new heights. Social Commerce, Social Shopping, and DTC Social shopping, a hybrid of eCommerce and social media, has emerged as a result of the changing landscape of retail. By seamlessly integrating retail channels with social media profiles and followers' feeds, social shopping provides a unique opportunity for consumers to discover new products, explore emerging brands, and make purchases without ever leaving their social feeds. This convergence of online shopping and social interaction is proving to be wildly profitable, with social commerce generating a remarkable $475 billion in sales in 2020. According to industry experts, this figure is projected to skyrocket to a staggering $3.37 trillion by 2028, exhibiting an annual growth rate of 28.4%. For DTC apparel brands, social commerce is an instrumental element in their quest for success. These brands understand the importance of fostering direct connections with their audience, and social media platforms serve as a pivotal factor in achieving that objective. By embracing shoppable posts, on-site storefronts, and innovative features, DTC brands are harnessing the power of social commerce to enhance customer engagement, drive sales, and forge long-lasting relationships. Social Commerce and Customer Behavior Emerging as the predominant buyer segment, millennials exert an increasingly influential impact on the market. A key aspect characterizing these evolving consumers is their desire for personalized shopping experiences and tailored product recommendations. Their curiosity extends beyond product utility, as they actively seek insights into how others employ various products and services. Real-life encounters and the opinions of genuine individuals hold greater sway over their decision-making processes than brand-generated content. Crucially, 77% of shoppers exhibit a higher inclination to make purchases from brands that effectively personalize their shopping experiences. It is evident that change permeates the landscape for brands and retailers, necessitating a profound understanding of and adaptation to the evolving preferences and behaviors of this connected and discerning consumer base. Why Does Social Commerce Work For Fashion Brands? According to Statista, the number of social buyers in the United States alone reached a staggering 80 million in 2020, marking a notable 30% increase compared to the previous year. Experts suggest that the social commerce trend would have continued its growth trajectory even without the pandemic; however, COVID-19 acted as a catalyst, accelerating its expansion. In terms of monetary value, these consumers collectively spent around $27 billion throughout 2020. Retail experts predict that social commerce sales will witness a further surge of over 35% in 2021, surpassing $36 billion in consumer expenditure. Projections for the future paint an even more remarkable picture, with social commerce sales in the United States, expected to reach nearly $80 billion by 2025. The pandemic-induced spike in these numbers can be attributed to a significant shift in consumer behavior. Notably, consumers have become increasingly reliant on digital platforms, as highlighted by PWC's research, which revealed that over 50% of surveyed consumers reported a heightened digital engagement. Furthermore, the popularity of smartphone shopping has been steadily rising, outpacing in-store shopping since March 2021 by a two-percentage-point margin. Establishing a robust presence on social media platforms has proven to be a key driver of sales. Stores that maintain at least one social media account experience an average increase of 32% in sales compared to those that do not leverage social media channels. Social media platforms have also emerged as the go-to destination for product reviews, with a remarkable 84% of online buyers in the United States consulting these platforms before making a purchase decision. When it comes to discovering new brands and products, the younger demographic, specifically Generation Z, heavily relies on Instagram. Being a mobile-first generation, Gen Z utilizes Instagram as their primary channel for exploration, with a recent report from digital and creative agency Composed indicating that 60% of U.S. Gen Z shoppers utilize the platform for this purpose. While it is evident that capitalizing on the social media trend is crucial for the growth of e-commerce fashion brands, it is essential to know where to begin in order to navigate this landscape successfully and that is what we will break down for you! What Works in DTC and Social Commerce? Your Audience and Social Media: Your Audience and Social Media Consumers utilize social media platforms in a manner akin to their use of search engines, employing channels such as Facebook, Instagram, and Reddit as integral components of their purchasing journey. These platforms serve as valuable sources of information, allowing individuals to delve deeper into companies and products as part of their decision-making process. Moreover, social networks enable users to explore recommendations from their own networks, guiding them towards relevant offerings. In this manner, social media plays a pivotal role in connecting shoppers with their desired products and services. Over time, social media has transformed into a virtual marketplace, where users can engage with friends, brands, and creators, resembling the experience of perusing merchandise in a conventional store. 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Looking ahead to 2023, a significant portion of customers, approximately 45%, will prefer to make purchases directly through their favorite social media platforms. However, these customers also expect a more streamlined and efficient experience. While Gen Z emerges as the demographic most likely to embrace this functionality, with 52% expressing eagerness to engage in social media commerce, overall expectations encompass faster browsing and seamless purchasing processes. Moreover, as the metaverse continues to gain prominence, consumers can anticipate the integration of virtual or augmented reality-powered shopping carts in the near future. However, the extent to which customers embrace this trend largely depends on their generational affiliation. Older customers are generally less inclined to adopt these advancements, while early adopters exhibit a willingness to pay a premium for such immersive experiences. Notably, over 80% of consumers who regularly engage with augmented reality (AR) and virtual reality (VR) technologies have already embraced social shopping, indicating their receptiveness to innovative approaches. Understand Influence: When making purchases on social media, 49% of buyers are influenced by targeted ads, while 4 out of 10 users are swayed by a brand's organic content. Some individuals (34%) seek recommendations from friends' posts or browse multiple social sites (34%) before making a decision. Throughout the purchasing process on social media, customers continue to rely on various influences: Friends Product comments, remarks, and reviews Brand familiarity Recommendations from significant others Among those aged 18 to 40, friends play the most crucial role in their purchasing decisions, followed by social media influencers. Millennials, Gen Z, and Gen X have developed increased trust in influencers, comparable to their trust in friends, particularly during the COVID-19 lockdowns. Baby Boomers, who are less influenced by Millennials, place greater trust in their significant others and friends. Trust plays a vital role in convincing individuals to purchase a specific product or service. Therefore, crowdsourced feedback or product reviews from strangers have the least influence on someone's buying decisions. Consumer’s Psychology The Recent (and Relevant)Trends One aspect of social shopping is the utilization of social proof and heuristic thinking. Consumers often observe what others are buying or have bought and take their lead from them. This is because people tend to view popular or dominant choices as the best and most valid options. It is a classic example of the power of peer influence. Social shopping features employ social evidence to encourage heuristic thinking in purchasing decisions. These features include Pick Lists, which provide insights into what people want and value, and Popularity Lists that showcase the most popular or remarkable products. Additionally, the Share Your Story tool allows consumers to offer human-interest testimonials or reviews, further influencing others' decisions. Follow the Leader Another psychological aspect of social shopping is the reliance on expert opinions and authority figures. Consumers have a natural tendency to trust the judgments of experts, regardless of what they say. This trust in expertise saves time and energy for users by relying on the knowledge and experience shared by authoritative individuals. Social shopping features take advantage of this tendency by incorporating Expert Reviews, which provide insights from niche leaders and industry experts. Referral-Generating Programs also play a role, as recommendations from trusted individuals within the community carry significant weight in the decision-making process. Follow Those You Like People often feel inclined to emulate and agree with individuals they like, admire, or find attractive. This tendency contributes to building social bonds and trust, as it is part of managing our image and identity through association. Social shopping features leverage this aspect by offering Influencer's Lists, showcasing the favorite brands, products, or services of influential individuals. Referral Programs create private shopping events or exclusive live-stream portals that are trusted by the social community. Additionally, Group Shopping features enable users to co-browse online stores together, allowing them to become influenced by the preferences of people they like and trust. In Conclusion Having a social commerce strategy in place is the current of doing business. To optimize yours, partner with Saffron Edge, a leading digital marketing agency with expertise in social media marketing and e-commerce. Contact us today to take your social shopping initiatives to new heights. ...

What is a ‘Pillar Page’ and why Google loves it?

The way people search for content on the web has evolved than how they did decades ago. Today, the queries they search for on search engines usually consists of more than 4 words to get an exact answer and is based more on its context than the traditional keywords.And search engines like Google, to provide the best user experience, have also evolved to cater exactly to these long-form search queries. It’s really not about keywords anymore.Then what’s it about?It’s about topics. And Google too gives more weight to the topics you address in your blogs and web pages than the keywords you target.All of this has given to rise to the concept of ‘Pillar Pages’ and how they serve both the purposes of Google and searchers. They fulfill the purpose of searchers searching for that content as it provides all the information there is about a query on a single page. And that’s what search engines want, to fulfill the queries of their users in the most seamless way possible to deliver a good user experience. But what exactly is a ‘Pillar Page’? Pillar page is a type of long-form content that provides all the information there is about a topic broadly. And if a reader wants to consume more information about a particular sub-topic present in the pillar page, he would be redirected to a different page where all the in-depth information about that particular sub-topic will be presented to him. That part is taken care of by ‘topic clusters’. The main characteristic of a Pillar Page is that it’s closely linked to the topic clusters with the help of hyperlinks. For example - if a searcher wants to learn about ‘content marketing’, then the pillar page based on a broad topic like ‘content marketing’ would mention every major element that forms content marketing in general i.e. blogging, content outreach, influencer marketing etc. and would link each and every sub-topic with further reading materials that explains in detail each sub-topic to satisfy the searchers, creating a well-devised structure for your pillar page. How do I create a ‘Pillar Page’? Creating a Pillar Page is not hard. You just have to choose a topic broad enough so that you can write more in-depth articles about its sub-topics (topic clusters) which will link back to the pillar page to increase its overall authority.Here’s how to do it - Choose a broad topic Based on audience research, you’ll have to choose a broad enough topic which includes various keyword related sub-topics to so that you can create your topic clusters around it later. Like mentioned above, we’ll take content marketing as an example. Writing the sub-topics So, you’ve selected a broad topic for your pillar page (content marketing, in this case), the next part is filling your pillar page with keyword focused sub-topics. The sub-topics of a pillar page just briefly explain what the sub-topic is about. Your blogs or topic clusters that you’ll write later will fulfill the purpose of providing in-depth information about the chosen sub-topics.In this case, the sub-topics for the content marketing pillar page would be blogging, influencer marketing, infographics, and the likes. Writing the topic clusters Then you would write a bunch of blogs containing specific, in-depth information about the sub-topics of your pillar page and all the blogs would be interlinked to those sub-topics and the sub-topics would link to those various blogs forming your topic clusters. Say, you want to target the sub-topic ‘blogging’, to do that, you’d create blogs having in-depth information about the best blogging practices, how to find the right topics for your blogs, where to market your blogs and everything else related to blogging and all those blogs would link-back to the sub-topic creating a well-thought-out interlinking structure. Best practices of creating a ‘Pillar Page’ Now that you know what a pillar page is and how to make one, here are some things that you need to take care of to create a pillar page that would really make a difference to your overall website authority - Creating a structure Source The sole purpose of creating pillar pages is to structure all your content about a topic in a well-organized way so that users can make sense of the information easily. So, don’t forget to carefully interlink all your topic clusters to the pillar page and vise-versa. Keep it ungated Source Pillar pages are one-stop destinations for your audience to gain deep insights about a topic, don’t treat it as a lead generator and ask for email addresses to gain full access to it. You’ll be limiting its potential that way. Instead, you can simply provide a downloadable option of your pillar page along with the full content so that users can keep it handy if they wish to read it later when they have time. Provide a table of contents Source This one is important, as pillar pages usually consist of a lot of words and sub-topics, providing an option to your readers to quickly jump onto the sub-topic they are most interested in can work wonders for the user experience your pillar page provides. And when it comes to creating pillar pages, its all about providing a great user experience. Why Google absolutely loves them? Google absolutely adores pillar pages for a lot of reasons. One main reason is that they are super easy for their crawlers to make sense of and crawl because of their semantically related closely interlinked content structure. The other main reason is that pillar pages provide great user experiences to users because of their ease of navigation and closely related content which can provide all the desired relevant information to a user about a particular topic and Google cares about the user experience every webpage provides to their searchers. So, they automatically rank higher than normal pages of content found on the web. ‘Pillar Pages’ and ‘Topic clusters’ have become buzzwords for all things SEO lately and you shouldn’t wait much before jumping on the wagon. As an example, Hubspot has created a great pillar page on ‘Youtube Marketing’ which currently ranks first for the keyword on Google’s SERPs among nearly 2.5 billion results! Have a look at that pillar page and you’ll understand in an instant what we are talking about. Do let us know if you were able to find their cleverly inserted internal links that redirect readers to more relevant information about the sub-topic through their topic clusters. ...

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