Website speed optimization. How to do it in 2020?
Dec 28, 2019
Dec 28, 2019
10 min read
10 min read
What is website speed optimization?
The term website speed optimization essentially refers to the time length at which web sites or media content is downloaded from website hosting servers and displayed onto the requesting web browser. Page load time is the time duration between clicking the link and displaying the entire content on the requesting browser from the web page.
We live in a fast-moving world. People want everything as quickly as possible. They seem to be unhappy when something takes too long. Website speed optimization takes away one barrier between you and your websites. You might have closed out the browser tab or felt less inclined to patronize the website once it loaded. Google understands that consumers want fast access to products, information, and services.
The Website speed refers to how fast your web page loads when someone clicks on a link or manually types in the URL that directs them to your web page. Website speed optimization can put you ahead of your competitor websites, which will improve your Google rankings.
If your website loads in three seconds and your competitor’s web page loads in nine seconds, Google wants to serve up your content first. If you have a slow website, you need to systematically consider potential experts and resolve them, so your visitors have a more enjoyable and useful user experience.
Benefits of page speed optimization:
The faster your website speed for loading, the lower the bounce rate in Google. If your web page is fast, you have a better chance of ranking on Google over slow websites that drive high bounce rates. The main reason to speed up a website is to improve the user’s experience. Most web page owners make a great effort to engage users through their content and graphics, but the first impression is their website loading time. E-commerce success is highly dependent on delivering a good user experience through fast page speed optimization, especially on mobile devices for conversion and revenue. Google's main goal is to satisfy user's needs, so it penalizes with lower speed loading sites that fail to offer value to their visitors.
Five ways to optimize page load speed:
Web page speed optimization decides whether a user to your site will explore further or part their ways. More than 83% of visitors expect a website to load in 3 seconds or less and more than 40% of visitors abandon a web page if it takes more than 3 seconds to load.
In addition to losing out on page views and traffic, your ROI and conversions also go for a toss if the page doesn’t provide well. A slower site load time also hampers the Search Engine Optimization, User experience and brand image of your business industry. Website speed optimization is an important factor that Google uses to determine search rankings, both on mobile and desktop. According to Google, website speed optimization is a key element of your landing page experience and has a great impact on your AdWord Quality Score.
As per statistics, it wouldn’t be an exaggeration to say that even a minute seconds delay in the page load time results in the loss of substantial traffic and potential sales. And this loss is amplified several times over if don’t you have not been concerned about your mobile site’s speed. Faster page load time not only makes your users happy, but it also decreases your bounce rate and improves your conversions manifold.
From your point of view and a search point of view, take a variety of these metrics together to figure out how you should see the site with regards to speed. With all of this in mind, five tips to help you the Google gods with your website speed optimization.
Implement Accelerated Mobile Pages (AMP):
Accelerated Mobile Pages (AMP) is out and has been speculated to have two benefits to optimize web page speed. One is it will have a Fast label designation on search engine results sites, and the second one is that it will be a ranking factor. The aim for AMP is for publishers to be able to load their web pages quickly on mobile since mobile responsive could be slow and clunky because desktop resources are heavy and plenty. It is best to optimize the experience of mobile browsing for all visitors by standardizing a mobile version of your page with AMP.
Minimize redirects:
Redirects are instructions that automatically take website users from one page to another location. Each redirect takes up valuable milliseconds, creating a slower page load speed. This is especially problematic on mobile phone devices because they often depend on less reliable networks than desktop or laptop users. Webpage redirects create additional HTTP requests which negatively impact the performance of the site. You should keep them to a minimum or eliminate them. By running a site scan, you should identify all redirects on your page. Then you must check if they serve an exact purpose and leave only the needed ones.
Use a content delivery network (CDN):
A content delivery network is a set of web servers distributed across different geographical locations that provide web content to visitors about their location. Your website’s speed is greatly affected by where the visitor’s location is, relative to your web server. When you host the website on a single server, all end-users requests are sent to the same hardware. For this reason, the time needed to validate each request increases. The load time increases when users are physically far from the main server. With the help of CDN, end-user requests are redirected to the nearest server. As a result, the content is delivered to the end-user quicker and a web page works faster. This process is expensive, but a quite effective way to website speed optimization.
Prioritize lazy loading:
High-resolution images can slow down the loading time for your webpage, as well as increasing memory and page weight. You must cut them from your page entirely, but you should want to keep them in. Lazy loading is a way of speeding up website load time without having to get rid of your resource-heavy content. With lazy loading, only part of the website is loaded at a time, the particular section that the viewer is looking at that second, so you will put offloading the next section until the user scrolls down to it. Lazy loading is a must if you have implemented infinite scrolling, which is most popular with content-heavy sites, but it can help on all types of web pages.
Cut down on plugins:
If you have a site that runs on WordPress or a similar other platforms that relies on plugins for extra functionality, those plugins could be reducing the speeds of your site, affecting its interactivity metrics and dragging down your website speed optimization. Some plugins might be necessary for your site, like your online payment processor, but others may not serve many purposes anymore. Many plugins query third-party servers for information, which might further slow down the speed of the web page. Extra plugins can lead to database bloat, making it much slower to load, gratuitously expanding the weight of your site, so the fewer you have, the better the website speed optimization.
Conclusion:
A typical end-user expects web sites to load in less than 3 seconds. If you don’t meet this barrier, you may lose a lot of website traffic and, as a result, your revenue reduces. So, by applying a simple yet effective website speed optimization approach, you can improve your business to the next level. You should check and evaluate the key factors of considering conversion, website success, visibility, and usability. You may test your current website speed and prioritize the web pages and features that need attention concerning these three factors.
You have to implement accelerated mobile pages to load the web pages quickly on mobile without any delay. You should minimize redirects to avoid wasting your valuable time. You have to use a content delivery network to deliver the content to the end-user quicker irrespective of their location. You must prioritize lazy loading to speed up website load time in spite of resource-heavy content. You should cut down plugins to avoid unnecessary actions that slow down the page speed.
Contact a highly skilled web development team that has created a fast, proven, and cost-effective process for completing site speed optimizations for the brands they partner with. We handle the entire process of optimization from A to Z and eliminate unnecessary elements on your site that could be slowing down your website load time. The highest converting websites with the best end-user experience fall between the A and B range. With the best website speed process partner, all the clients may move into A and B. The process that expert web development team has developed has been proven to get amazing results for brands all over the world and takes your business to the highest range.
Social Media Marketing for Brands: The Impact of Instagram
Instagram is impactful where it matters most today – visually. The modern consumer has an ever-thinning attention span, now only 8 seconds. While once marketers felt comfortable publishing a page full of words in their ads, they must now employ mere phrases. A Picture is Worth a Thousand Words This may be an old adage but is more applicable today than ever. The modern human brain is bombarded with information. When they wake up, they check emails and messages. As they get ready, every household item, including their cereal and bread, is covered in marketing collateral that seeks to make a lasting impact. As they drive to work, billboards seek their attention. The radio is laced with ads. Even the cars in the traffic jam may be stamped with brand logos. They have already witnessed more information than the people two generations ago might have in an entire day – and they haven’t even started the day with a morning coffee yet! If the old ways of marketing are useless in 2022, then what works? Instant/ Moment Marketing The mantra of modern marketing is to catch the user in the moment. If your copy promises an impact in the future, you may have already lost the reader. If your visual does not stand out in the very second the user is scrolling their feed, you may have missed their eyes. The eyes of the modern human have learned to eliminate distractions to keep their sanity intact. They must meet something truly different from the status quo to stop for a second, and witness. How Instagram’s Philosophy Aligns With Marketing for the Modern Human? What was the idea behind Instagram? It wished to emulate polaroid cameras in how instant and magical they felt. The core of Instagram’s philosophy is catching one’s “instant” moments throughout the day and presenting them to friends. This aligns perfectly with the mantra of modern marketing. Catching the target audience instantly with your brand’s communication is key to marketing success. How Much Impact Can Instagram Create in Your Marketing? Another quirk of the 2022 consumer is that they prefer to browse the web on mobile phones. In fact, there are more mobile web users today than desktop web users. Instagram is the second-most downloaded mobile app. The brand-building that can be done via Instagram is invaluable. The average user also logs into Instagram frequently. These frequent bursts of usage, which are spread throughout the day, accumulate to about half an hour of usage. How do these frequent bursts of Instagram usage help with marketing? They create a consistent level of brand visibility when intertwined with factors such as: Intriguing visuals, Catchy copy, Relatability, sometimes with the use of Instagram influencers, etc. Instagram users are expected to grow at a steady rate, projected to be 1.44 billion in 2025. Consistent promotion in this user base is bound to land. Now, let’s investigate two immensely successful brands that make good use of Instagram for marketing. This will help us understand just why brands are willing to spend billions to market on Instagram. Case Studies of Two Successful Brands on Instagram Here are two different yet equally masterful strategies for Instagram marketing. Nike’s Brilliant Use of Brand Deals Featuring Cristiano Ronaldo Nike signed Ronaldo for “a lifetime” in a Brand deal worth 1 Billion USD. Here’s why. Cristiano Ronaldo is the most followed individual on Instagram, with 455 million followers. At the time of writing, his followers are also expected to grow at a rate of 420k per day. However, the numbers only reveal half of the story. Ronaldo Sells a Connection The reason behind the billion-dollar deal between Nike and Cristiano Ronaldo was the quality of connection that Ronaldo has with his followers. Football, aka association football and soccer, has 3.5 Billion fans globally and every single one of them is familiar with Cristiano Ronaldo. A huge share of them is actively invested in what Ronaldo wears, how he trains, and what he does throughout the day. Why do 455 Million People Even Follow Cristiano Ronaldo? Why does someone even follow an athlete on Instagram? Is it to see “cool” pictures of them? Only partially. The primary factor that dictates why someone follows an athlete on Instagram is that it provides a sneak peek into the athlete’s life. The average follower is usually only allowed to see a certain aspect of the athlete’s life. They may watch them get off the team bus as they enter the stadium. They watch them play, either live or on TV. They witness occasional interviews. And then they may watch them depart the stadium. They may even be treated with training clips on TV. However, Instagram is the place where athletes can share something more about their lives. Instagram lets them have an autonomy that television studios do not let them have. The captions may reveal more about their real thoughts than an interview on TV. They may share a selfie with their family. They may share a clip of them playing football with their dog and children, as Lionel Messi often does. They may share a picture of them on vacation. Because the athlete shares instances of their life on this platform, there now becomes a special reason for followers to connect on Instagram. Brand deals capitalize on this very connection. Athletes and influencers also create perceived quality, i.e., an impression of excellence, about a product or service. The best influencers do so as if they were sharing a part of their lives. “The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist How Marvel Makes Terrific Use of Social Reaction Chains on Instagram "For every action, there is an equal and opposite reaction, plus a social media overreaction." - unknown There is a reason that 4 out of the top 10 highest-grossing movies are produced by Marvel. Marvel has been able to utilize marketing in the digital sphere exceptionally well. Marvel has learned the art of sensationalizing digital news. Tom Holland, who plays Spiderman in the Marvel Cinematic Universe, is the prime example of this tactic. Very often in interviews, Tom Holland “slips up” and lets out information that fans think was confidential. For example, he hinted that Andrew Garfield, an actor who had also previously played the role of spiderman, was involved in Spiderman: No Way Home alongwith Tom Holland. Marvel fans burned in speculation and started sharing their opinions and theories on social media. So, Marvel did not just leverage their own social media handle for creating a buzz, they made use of the millions of Social media handles of their fans to create it for them. The noise rose to such degrees that the movie's success was fated. Spiderman: No Way Home grossed 1.37 Billion USD worldwide. Social media marketing is fuelled by people sharing content. Instagram’s algorithm highly values engagement in the form of: The number of shares a post has Whether the post is “saved” by a user or not The number of comments and likes the post has Marvel’s strategy performed exceptionally well in all these areas. Now, there is a common thread that connects Nike’s and Marvel’s Instagram marketing strategies. Instagram Helps Drive Brand Equity The best brands use Instagram to create a drastic increase in brand equity. What is Brand Equity? Brand equity is the social value associated with a brand. The more well-recognized a brand is, the higher its equity will be. Also, the better the reception of the communication from the brand is, the higher the brand equity. Some brands have such a high level of brand equity that an entire product or service might become synonymous with them. For example, many people refer to web searching as “googling something”. Instagram marketing is brilliant for raising brand equity in younger audiences. The 4 Levels of Brand Equity A consumer asks 4 questions about a brand. Let’s look at each of them and compare them with the aforementioned brand deal between Nike and Cristiano Ronaldo #1 Brand Identity - Who Are You? This level refers to how a consumer may immediately recognize a brand. For example, the iconic Nike swoosh is enough to get the brand name across. #2 Brand Image - What Are You? The brand image is the perception of the brand in the public eye. Influencer marketing is an effective way of improving brand image. Cristiano Ronaldo simply holding a new boot benefits Nike’s brand image. #3 Feelings About the Brand - What About You? To create greater brand equity, the brand needs to arouse specific feelings in its target audience. As an example, most fast food chains have red logos, because the color red is known to arouse appetite. Ironically, red is also associated in the brain with “fresh food” – think about apples. In Nike’s case, they hinge on feelings similar to an adrenaline rush. #4 Resonance - What About You and Me? The greatest level of brand equity is resonance, where a customer feels connected to the brand and feels them as an extension of their personality. As an example, Starbucks customers share such an affinity with the brand that it has them go there repeatedly. Half a billion people are actively invested in the boot that Ronaldo wears. Nike reaps the benefit of this active emotional investment. And this is the reason they were willing to pay a billion USD in 2016. Instagram, specifically, is the best digital place to drive brand equity since the platform is highly conducive to marketing in-the-moment and is logged into frequently, especially by young consumers. ...
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Top Four Ingredients To Digital Marketing Success
Today’s business world has experienced an indefinite exposure with the introduction of digitally-enhanced tools and strategic marketing methodologies that are tech-backed and proven lucrative at every instance, given that they are efficiently put into use. Digital marketing refers to acquiring the target audience via online means, such as search engines, social media platforms, business websites, and emails. This is done to expand the current customer base and explore potential clients by understanding what they want from your business and ways you can fulfill the demands. Marketing via digital or online channels eliminates the need to send hard copies of pamphlets and flyers out to attract customers, rather you can increase the probability of captivating people by offering them your business products/services at their convenience. The online marketing sector relies on the interconnections of the internet and the people who spend a generous amount of their day scrolling for things on different platforms and newsfeed over various networks. Digital marketing comes into play as it puts your brand’s image in the front and allows you to be creative with what you wish to offer, where and when you want to offer. It also means that every individual that facilitates the internet for any purpose can be effectively targeted by your business and be educated about the campaigns you run, the products/services you deal in, etc. Why It Is Important To Understand The Process Of Successful Digital Marketing Traditional marketing methods include reaching the customers physically and introducing your brand’s products/objectives so as to initiate a purchase. However, with the goal to expand the operational scope and target more audience in less time span, businesses make use of digital marketing tactics to take advantage of the technological resources that are equipped by the world at large. When you understand that your target audience is dependent on the internet and connects daily via social media platforms for any occasion, you can run your business campaigns online and provide informative specifics with the help of email marketing, web hosting, brochure articles, and so on. A promising digital marketing campaign helps you to identify your short-term business needs and gives a clear picture of how they can be attained. Before you figure out how you would begin the digital marketing trail, look into your business necessities, and make the most of the available resources by putting them into use for building an online presence. If your business already uses online branding techniques such as social media handles, outbound email marketing, etc, then you can conveniently capitalize on the opportunity and extensively talk about your trade. Organizations and business enterprises ideally work on generating revenues from operations and make an effort to expand their growth by every possible means. It involves advertising by various marketing tools, using networking sites to host events and campaigns, looking for new opportunities, and offering great support to customers. Marketing includes ways of getting to know how you can facilitate online resources and explore the bright side of the digital world. There are several elements or factors that businesses count in for successful digital marketing, but we conclude the most suitable and promising attributes that your business must work on: Identifying Business Goals A business goal is an anticipated result that an enterprise thinks to get or say fulfillment of a task in a given period of time. Business goals can be both short-term and long-term, depending upon the line of business, such as ten percent operational expansion might be an easy job for a shop owner, but the same task might be a battle to win for a multinational company. It is imperative to identify the time span of business goals, whether you want to do marketing to achieve short-term goals or gain conversions for a continual business cycle. Digital marketing allows you to create a strong base in a very small time, which means your business is feasible to take the advantage of the online platforms so you can make people aware of your brand. Once people get to know about your presence, your initial work is done, now the secondary objective revolves around gaining prospects and converting them into your clients. Understanding The Target Audience Before anything else, you need to acknowledge who your business intends to target and gain perspective of what they aspire. Persuading the right person at the right time allows you to take firm decisions while developing a flexible digital marketing method. There might be times when certain questions arise such as the need to search for a potential customer base, increasing conversion rates from the present client, analyzing the market situation, etc. Critically inspecting these key areas aids the foundation of online marketing and allows you to proceed skillfully, step by step. The overall customer base is quite big than what you may expect, it means you need to be very specific as to what you wish to aim at, in general terms, look for key demographics, age group, gender, and location. Examine the aspirations of your target audience, understand their needs, and put together those ideas to construct a definite structure of your digital marketing plan for your business. Begin with a simple step of establishing a connection with your target audience, such as taking a poll to know their preference. Once this is done, you can evaluate the interests of the people and present it via your marketing channels so you get their attention in the first place. Following this, your business will do better in terms of being productive and generation of revenues. Deliver Quality Content It is quite obvious that a person shall stay on a particular website if the content is interesting and tactful. Website hosting requires exclusive knowledge of the content being put up either for an informative purpose or to persuading the target audience. Good content boosts your SEO (search engine optimization) ranking and places your brand’s online presence on top of others. Every business must strategically ensure that they give attention to details and elements of their website that include text sentences, images, backlinks, and other forms of content adding up to complete the page because this becomes the face of your brand’s image and also the first step to help a possible customer to know about your business. Create a Brand Image A credible brand image is created when people make positive perceptions after hearing your business name, those can range from the products/services you offer, advertising methods, company history, information about trade, etc. These viewpoints are necessary to take care of since these add up to be a reflection of what your business could offer, not only to any customer but to society as well. A productive and positive brand image invites potential customers and channelizes the marketing approach via online mediums. It is super easy to work around and for your business image, you can also get a better insight into your customer’s interests. A business intends to closely monitor every operational aspect, be it marketing, production, training, and development, finance, and whatnot! It becomes tough to handle each sector with perfection. Having that said, one can always seek assistance from an outsourcing professional, an external help that holds expert knowledge in a particular field. Speaking of mastery, if your business needs help with digital marketing, we at Saffronedge shall prove to be a feasible and fruitful alternative for you. With our prowess in making effective marketing methods available for every business small or large, we work closely on online searches, SEO functioning, as well as creating a brand persona so people can connect with you, conveniently. Our prime objective is to bring in maximum leads and increase the overall conversion rate with our flexible approach towards attracting the target audience. Contact us today to get an insight and opt for top-notch assistance. ...
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How to calculate Amazon ACOS? How can eCommerce brands reduce their ACOS of Amazon?
Source: Pexels Have you ever imagined that an online bookseller will one day turn out to be the second most valuable brand in the world? Yes, we are talking about Amazon, a leading multinational conglomerate and eCommerce company with a brand value of almost $254.2 billion (as of 2021). The company has almost 214.5 million monthly visitors to its websites, making it the most popular eCommerce company worldwide in terms of traffic. And not just this, the global advertising revenue of Amazon was expected to reach $26.1 billion in 2021, and the same forecast says it can reach up to $85.2 billion by 2026. You must be wondering why you see all these statistics about Amazon's growth and business. Well, the answer is simple - to guide you through the importance of using Amazon for advertising. Almost 9.7 million Amazon sellers are connected with this giant eCommerce platform, making it a perfect place for marketing your products and services. However, to efficiently advertise your products on Amazon, you need to constantly look after a crucial key metric to get better sales at a lower investment. That key metric is Amazon ACoS (Advertising Cost of Sales). Let's learn about it in detail. What's Amazon ACoS, and How Can You Calculate it? If you are from a marketing background, you probably know what ACoS is. Therefore, when you talk about 'Amazon ACOS,' it is Amazon Advertising Cost of Sales for the advertising campaigns you run on Amazon. In simple words, you can say it is a metric that determines how much money you spend on advertising your products on Amazon versus the sales you make through it. To calculate it, you can divide the money you pay for the clicks from Amazon ads by the total number of sales you make from those clicks. Below is the formula to calculate it: ACoS =(Total ad spent / Total sales) X 100 Specifically, the ACoS value helps you understand how much money that you have earned by advertising your products was spent on running that ad campaign. For instance, let's say you run an advertising campaign on Amazon that has generated sales amount to $500. Now suppose, if the total cost of an ad campaign is $150, then the Amazon ACoS will be = (150/500)*100=30 So for every dollar you made through Amazon advertising, 30 cents have been spent on running the campaign. How to Calculate a Good and Break-even ACoS for Your Amazon Ad Campaigns Calculating the right Amazon ACoS (also known as benchmarking) is the process of improving the efficiency of your ad campaigns with the help of bid optimization or keyword analysis. However, a good ACoS value also depends on individual factors for every advertiser. The amount you can afford for the campaign (depends on your profit margin) and the amount you are willing to pay (depending on your advertising goals) are such factors. You can quickly determine what ACoS value will be perfect for your business through these steps: Calculate the Profit Margin of Your Product To find that, you need to subtract all the costs on the product (manufacturing costs, shipping charges, Amazon fees) from the product's price. Find Out the Break-even Point of Your Amazon ACoS Your break-even Amazon ACoS is equal to the value of your profit margin. The ACoS is part of the revenue you spend on advertising. Similarly, the profit margin is the part of the revenue you have received as a profit. When the value of your ACoS equals your profit margin, you are putting all your profit into advertising, which means you are breaking even! That's the point that decides whether you are making money or losing it! Determine Your Target Amazon ACoS The ultimate objective of advertising and selling your products on Amazon is to make money. For that, it is crucial to determine your target ACoS, which is the value at which you receive the profit margin you have targeted. Here's the way to calculate it: Target ACoS = Profit Margin (Before Advertising) - Target Profit Margin (After Advertising) How to Reduce Your Amazon ACoS for Your Business? There is a reason why business owners are inclined towards Amazon for advertising, and that reason is that it has been a paramount advertiser for years. According to Statista, Amazon's US ad spent value in 2020 was over $6.8 billion, still more than its four greatest competitors collectively spent. Touching a sales milestone with Amazon advertising is not that challenging. All you need to do is get your Amazon ACoS value close to or below the break-even point. It's alright even if you do not make any profits initially. At least your brand will reach the maximum number of people, and that's a little victory, too, right? In fact, many sellers leverage Amazon advertising to get more user reviews, to improve their rankings and brand awareness. It's not always about profitability; sometimes, it's all about brand presence and customer engagement. However, here are the three most straightforward ways to lower your Amazon ACoS: Prioritize the Right Keywords Be it a blog or an ad copy, keywords play a crucial role in making or breaking the success of a content piece. In order to get relevant leads that have the chance of converting, you must pick the right keywords for your product listings. But how will it reduce the ACoS of your ad campaign? Well, that's simple. You get more organic traffic by using suitable keywords relevant to your ad campaign and target audience. As a result, you do not need to lose your pocket and spend more money on advertising. You might not believe it, but a single ad can attract dozens of leads by simply stuffing the relevant keywords in your ad copies. Worried about how to choose the right keywords for your product listing? Follow these steps for that: Conduct Amazon keyword research using an Amazon-specific keyword tool, such as Sonar. Once you get your keywords, incorporate them into your listing. One good thing with Amazon ad campaigns is that you don't need to add your keyword multiple times, unlike SEO. One time is more than enough for your product to rank for that specific keyword. Well, that's it. Now, you can easily attract more genuine leads by adding the right keywords to your sponsored content. Be Proactive in Bid Management Look, not every product is evergreen. Some products are seasonal, and their sales vary based on different seasons. For instance, if we talk about most of the regions in India, there will be a higher sale of raincoats in July and August (rainy season). However, you can see a drop in their sales from October to January. Therefore, it is crucial to regularly check and manage your bids to optimize the cost spent on the ad campaign. You can analyze specific products and lower the bids for their ad campaigns during an off-season. Why spend an extra penny on advertising the products that your users aren't purchasing during that time? Instead, you can use that budget for high-demand products. In this way, by managing the bids, you can lower your Amazon ACoS and maximize the profits. Source: Pexels Optimize Your Page Content Do you want to make your customers feel disappointed in you for the wrong information in your product listings? Well, don't tell the answer, it's already clear. Nobody wants to make their customers walk away, be it eCommerce stores or brick and mortar shops. When you get leads through your ad campaigns, make sure you show the correct information to your visitors relevant to the keywords you have used. For instance, if someone searches for a casual polo t-shirt, your listing must contain information related to a casual polo t-shirt. Remember, if the product description and details do not match with the product itself, you might lose a good amount of genuine leads. Amazon recommends those products having relevant information and generating value for the customers. By optimizing your web page content, you can get maximum leads organically. Subsequently, you might not need to invest much in advertising for that purpose. Key Takeaways The stats and facts have already shown why Amazon is the perfect marketplace to advertise your product listings. Even most US marketers believe that apart from its promotional features, its robust performance and high ROI make it the best advertising platform' for lead generation. However, not everyone can leverage the benefits Amazon as an advertiser offers. It depends on how efficiently you manage the Amazon ACoS with proper bid management and keyword research. Moreover, the level of competition, type of products, and seasonality also influence the critical metric. But with the proper knowledge and optimized management, it could be as easy as ABC. All you need is a professional and efficient PPC campaign management company that knows how to deal with Amazon's advertising algorithms and tactics. Their team of experts can assist you with your marketing part to fulfill your business goals within the designated budget. After all, everything we want eventually is the accomplishment of our objectives, be it with assistance or without assistance. ...
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