What Are The Benefits of CRM? How Is CRM Different From Marketing Automation?
Aug 30, 2021
10 min read
CRM or Customer Relation Management is the automated process that efficiently manages the business relationship between you and your customers- present and prospective leads. With a clear-cut objective of enhancing how the business meets its customers, the concept of CRM enables you to understand your consumer base to streamline the product purchase process and promote customer loyalty and brand credibility aspects. The primary role of administering CRM policies into your business operations is to achieve better customer satisfaction statistics because customer loyalty plays an imperative role in upscaling or reducing the revenue numbers of your firm.
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A survey from 2018 said that 16% of the organizations in the USA had considered delivery of real-time consumer interactions across touchpoints as effective. It shows that organizations were keen to use CRM technology. With the accelerating growth in the business industry, the need to anticipate customer behavior and interact with them is of utmost significance now.
CRM technology majorly includes policies, practice rules, and guidelines that frame governing standards on communicating with identities- customers, employees, departmental suppliers, and everyone linked with the business. Luckily, CRM technology is not department-specific, which means every division of your business can establish and avail the benefits of CRM to boost the firm's overall revenues.
Many global companies say that technologies like CRM help them to ensure a good customer experience. They consider it to be a key driver behind their digital transformation. An interesting fact about CRM is that its global market has had an estimated USD 43.7 billion in the last year. Researchers say the value shall increase exceedingly in the coming years.
While CRM provides an easy way to store the data regarding your current customers and potential leads, lead-transformation opportunities, campaign details, and sales figures, the best thing to know about it is its easy to access by your company. With direct access to more information about customer conversions and sales stats, your management can make better growth decisions and lead with productivity amongst the rivals.
Advantages Of CRM
In today's time, your business should aim to make the most of customer relationship management technology to improve what you have with your existing customers and acquire new prospects with the proper means. The following are some of the prime advantages of implementing CRM technology in your business
1. Eases The Discovery Of New And Right Customer
The primary advantage of a CRM application is that it allows your business to target and acquire new customers. One can accomplish it by following a customer persona or tapping the existing customer's profile description to anticipate your target customer.
CRM technology uses lead-identification tools to realize the appropriate target and further nurture them till they're ready for sales, thus increasing the conversion rate, The identification of new customers, CRM also aids the nurturing of the existing customers that are a vital part of business growth. Your business needs to maintain the same relationship with the current customers, ensuring trust-building and flourishing with time.
In addition, when your business gets the correct information about customer background via CRM, it becomes easy for your sales department to focus on conversions and client building.
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2. Making Sales and Marketing Services Simple
Another significant benefit of using customer relationship management technology in your business is how simpler it makes the sales and marketing functions, resulting in effective customer communication. Moreover, the tech system facilitates efficiency on the different communication channels to ensure that customers do not wait for your response. For instance, marketing automation that uses autoresponders to communicate with the users can benefit the CRM system.
3. Personalized Approach With Technology
CRM allows you to take charge and store the consumer data, sales figures, and mostly every information about each business component so the management can make personalized outreach possible. As you get routine insights about your customer's interests, it becomes efficient for your business to tap on one-on-one communication and design campaigns with marketing automation tools.
For instance, if your prospective customer searches for your product/service, it is a great time to facilitate drip marketing campaigns that include user-specific informative emails rather than generic ones. By triggering these actions, your business earns a spot at being relevant and providing what the customers want.
Critical Differences Between CRM and Marketing Automation Tools
While many people consider CRM and Marketing Automation as one concept, it is highly recommended to blend both in your managerial decisions. Nevertheless, CRM and marketing automation do serve different purposes in a business. Let's have a closer look at it:
Who Uses It?
While customer relationship management technology is used by your business' sales department to feasibly operate and generate consumer leads, the other technology, i.e., marketing automation, is majorly handled by the marketing department. They streamline repetitive communication tasks with existing customers and new prospects. It is essential to identify the areas where your business can deploy both the concepts, such as CRM and Marketing Automation, both help acquire customer-related information and insights.
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Why It Is Used?
The prime difference between CRM and Marketing Automation is what functions they perform. The former technology helps provide insightful information to your sales team to connect with the right customer with the right content. On the other hand, Marketing Automation allows your business to eliminate human-made errors by deploying software to perform marketing tasks. It is put into use by your marketing team to run effective campaigns for generating quality leads and publicity.
Business Goal
Here, Marketing Automation and CRM somehow depend upon each other and work in harmony. The former's objective is to bring in quality leads and provide them to the latter, the sales team. Obtaining quality leads might be the first step that your business does with the help of Marketing Automation; however, the next step is to transform and nurture those sales-ready leads into business customers via CRM. Having that said, if your business wants to integrate sales and marketing functions with the help of the latest tech tools like CRM and Marketing Automation, then you've reached the right page. Saffron Tech provides exceptional services that incorporate components of CRM and MA to support your business functions. Our firm grip on our clients' expectations helps us analyze, predict, and design scalable campaigns. Are you interested? Visit our website and schedule an appointment with just a click!
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Building An Effective Inbound Marketing Strategy In A Few Hours!
The clock is ticking and businesses have got a very less time to actually analyze their marketing plans and optimize it according to the response they get from their prospects or existing customers. In a short time they can still get a team to do the job of Inbound marketing or outsource it to the Inbound Marketing agency, but the problem is they don’t know where to start and how long is it going to take them. For building an effective marketing strategy regardless of Inbound or Outbound marketing, it is important to know that what exactly a goal a marketing team of a company has in order to design a strategy. So for this we need the help of the sales team, and let’s say hypothetically that we need to generate 40 to 50 qualified leads per month for the sales team. The goal might be different for your company and it is upto your marketing team what goal threshold they set for themselves. After the time when we know exactly what is our goal now comes the strategy part for which following steps will be taken. Identifying the Target Audience Let’s say we are a social media management automation tool provider company and our target audience is freelance marketers, or an online e-commerce firm that needs such tools for its marketing team. The sales team says that if they get a demo request, they consider it a quality lead. So now we know who are target audience is and how they come under the category of quality lead. So your next plan of action is to identify the target audience for your company and how they can be categorized under quality lead. So Time estimated for this little activity of identifying our target audience is approx. 2 Hours. Where Does Your Target Audience Lives Online Inbound marketing is a vast superset of online platforms where you can perform your activity but limiting your efforts to where your target audience is present the most, is where you should make your first move. Inbound marketing includes platforms like social media sites, blog sites, search engines, or your own website. As soon as you make a big list out where you can find your prospects, like if you are a B2B company and will find clients on LinkedIn, so you should head there first. This activity will require the most time and effort and since it is going to be the bloodline of the overall strategy then we recommend that you spend time on this, let’s say approx. 4 hours should do Identifying Pains, Problems, and Questions Inbound Marketing in 2016 is all about building content around the questions, comments, problems or issues your prospects are expressing and then answering to these queries in the form of content. So in order to help ourselves that what exactly our audience is looking for on the web, we need to research over social review sites what kind of problems the audience is facing. You can also ask for help from your sales team to ask them about what is the most common problem prospects face or ask question about from them. At the conclusion of this activity you will be able to know that what frustrations, comments on blogs and things like that audience is facing. As you will have to visit at least 10-20 websites and copy-pasting the audience responses on them to your own master list this will take you another 2 hours. Now when you have got hold of the responses, you want to create content around it. So content that enticed most of the prospects or generated most responses is the first one you should look at creating it. Let’s say if it was blogs then create blogs with a frequency of 2-3 blog posts per week. Activities that need to be done: Brainstorming blog topics, ebooks, or webinar topics. Mapping out your content calendar for frequency of posts. This activity will take another 2 hours. Time estimated for this entire research activity is another 4 hours approx. Promoting the content Promoting the content that we just created is as important as creating it. We need the public to reach to our posts and in order to that content writers or marketers need to share it with them in maximum way possible. For this purpose, they might need to optimize it for search engines, or share it on the social media sites or blog sites. But this process can be made easier now since we know where our audience lives over the web. So share the content where you bound to catch the maximum eyeballs. For example if for a B2B company find most of it’s clientele on LinkedIn then share your content there. Times estimated for this activity is let’s one hour which should be enough since now you knew already where to promote your content. Your Strategy is Ready! We listed out a lot of work there but if done efficiently will help you in growing your business over the web and get qualified as well as quality leads. The total time spent or listed by us is approx. 11 hours and we suggest if you do work in a 8 to 9 hours a day shift then you should think of stretching a few hours more so that the from the next day you know where to start your work and where to finish it. This should set you up for months and if done efficiently we believe you can achieve wonders with Inbound Marketing. Good Luck! ...
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Key Strategies to Reduce Cart Abandonment Rates Via Push Notifications
Cart abandonment is a major challenge for companies in today's eCommerce world. Some sectors have seen a stunning adoption of this strategy. According to a report, 37% of smartphone users in the United States experienced push notifications during unlock sessions originating from utility apps. Systems apps ranked second with 24% and messaging apps with 10%. Consider a scenario in which an online consumer comes to your store to add items to their shopping basket, only to abandon the transaction. You cannot let this happen when you've spent so much time and money marketing your business! Source: Pexels While it's impossible to know why internet customers spend so much time searching for things they'll never buy, there are strategies to keep them from abandoning their carts - or at least attempting. Rescue abandoned carts in two stages: first, while the customer is still on your site, and second, after leaving your site. That is the most effective strategy to take. What is a "push notification"? A web push notification is a notice that pops up on a subscriber's desktop or mobile browser when they are logged in. Using this notice, the brand may communicate with the client even while the user is not on your website. Push notifications are used to convey discounts, transaction confirmation, and order fulfillment and deliver targeted reminders regarding abandoned carts. When paired with the correct offers and sent at the right moment, Push notifications can encourage customers to return to the basket and complete the transaction. Why does cart abandonment happen? There are several reasons why a customer abandons a transaction. When it comes to making a sale, it's not always about the price or the quality of the goods you're selling. Some of the other elements that influence their purchasing decisions include the website experience, the availability of a mobile app, the payment and delivery alternatives, and more. Let's face it, no matter how great the product is, if you encounter any of the problems listed above, you'll be the one to quit! Especially if you have alternative options available to you. What happens when people ditch their shopping carts? The most apparent consequence of cart abandonment is losing more than half of your store's revenue. Then there's the fact that you'll miss out on all of your store's potential earnings and the lack of brand loyalty in the market. That is like eliminating your future sales before you can contact any new clients at all. Why use push notifications for cart abandonment recovery? You may use Facebook advertisements and email campaigns to remind customers what they have left behind. You may even offer them a discount on the items to get them to buy them. But in both circumstances, you're still waiting for the consumer to see the ad, open the email, read the content, and then purchase. On the other hand, mobile push notifications ensure your unique offer gets read on the go and prompts customers to buy right away. 1. The opt-in rate for push notifications is greater. The top-grossing online retailers are now increasingly using push notifications to engage with their consumers, according to a 41 percent opt-in rate. Customers are more likely to accept push alerts from an online business since they are already required to provide their contact information to get updates. 2. Push notification has a higher open rate There is a 30% open rate for push notifications, higher than the open email rate. Instead of risking the possibility of being in a spam box or waiting for the customers to check emails, the message is digested because it's on mobile. 3. Push notification has a higher click-through rate According to a blog post by Andrew Chen, push notifications to have an average click-through rate (CTR) of roughly 40%. Push messages have a higher open rate than emails, with an average open rate of 23%. 4. A larger percentage of people open and respond to push alerts. Push notifications have been shown to increase online retailer engagement. They can lead to an 80 percent level of engagement if used correctly. All you have to do is guarantee that your push message is personalized, relevant, and uses intriguing content to express all of that. An online business may effectively use push notifications to keep its customers interested and entice them to make further purchases or, even better, to complete those they started but never finished. Tips on how to get push notifications to work Reward yourself with a small favor. Discounts are the most effective technique to entice customers to return and finish a transaction. You may revive an abandoned cart with a reminder of what they left behind and a promo code that makes the pricing even better. Even a ten percent discount appears to be enticing for everyone. Create a sense of urgency. No matter how generous your discount on the items they've left behind, it will be worth nothing if there is no deadline. Your customers may put off making their purchases if you allow them to decide when and where they want to complete the transaction. Why not inform them they have a day or two to use the coupon? Make sure the timing is correct. Push notifications are all about time. Neither being too early nor too late is ideal while trying to reclaim an abandoned cart. Early is a little spooky, while leaving things behind too late may result in the client losing interest completely. Determine when to deliver a relevant message to your typical consumer based on their behavior. Help find a solution to an issue. Most likely, a buyer departed because they couldn't figure out how to make the best purchase for themselves. They might blame concerns about the good's size, quality, or quantity for sale. Another approach to reclaiming an abandoned cart is to assist in making a purchasing choice. Remind them what they left behind Sometimes all it takes is reminding the consumer of what they left behind and why they were seeking those things in the first place to get them back on the right track. Push messages don't need discounts; all you need to do is make them seem like a subtle hint rather than a sales pitch. Maintain your brand's distinctiveness As vital as it is to keep your message short and to the point, it is also important to maintain your brand's identity. When it comes to marketing, you should write as you talk, and your push notifications should do the same. Be specific Don't be distracted from your primary aim of finding an abandoned cart. Keep your push notifications simple, and don't try to cram too much information into them. Including a call-to-action at the end of a blog article is just as effective as being explicit. Ask for feedback You may not be able to entice a consumer to make another buy at a later time. You should always know why you're doing anything. As a result, incorporating customer input into your push notification campaign is important. Additionally, you'll have a more enjoyable time shopping due to this. Make sure you don't overdo it. All those abandoned purchases are something you'd like to recoup. It's fine to go overboard, but don't go overboard. Too many push notifications might cause uninstallation. Thus you must realize that this can be a negative experience for the user. Optimize the frequency of your push notifications based on your campaign results. Automate your notification pushes to save time and money. Don't wait until the last minute to rescue carts that have been left behind. You need to set up a push notification strategy from the start, so you need to automate these notifications. You may set up push notifications in minutes with the Shopify mobile app powered by Global Apps. Your push alerts will go out at the right moment, and you'll be able to see how they're doing in real-time. Wrapping Up You can't afford to miss out on key clients in the digital economy because of the fierce competition. Push alerts are an essential part of a successful cart recovery program. To know more about ROI-driven Push Notification campaigns, contact our experts today! ...
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How to Start ActiveCampaign Marketing Automation?
More businesses are turning to automation to boost efficiency, and one top tool for this is ActiveCampaign. With its user-friendly interface and powerful features, ActiveCampaign helps businesses easily improve their marketing, engage customers, and boost conversions. Businesses have seen up to a 120% increase in conversion rates thanks to ActiveCampaign’s automation capabilities. In this blog, we'll show you how to get started with ActiveCampaign marketing automation and how it can transform your marketing strategy. What is ActiveCampaign Marketing Automation? ActiveCampaign Marketing Automation is a tool that helps businesses connect with their customers more personalized and efficiently. It combines email marketing, customer relationship management (CRM), and automation into one platform, allowing you to streamline your marketing efforts and engage your audience with the right message at the right time. With ActiveCampaign, you can automate repetitive tasks, create tailored email campaigns, and nurture leads through the sales funnel without manual intervention. It also lets you segment your audience based on their actions and preferences, helping you deliver more relevant content. By automating follow-ups and scoring leads, you can focus your time on the most valuable prospects while improving overall efficiency and customer experience with our marketing automation services. ActiveCampaign makes it easier to grow your business by delivering smarter, more targeted marketing. Key Features of ActiveCampaign Email Marketing: ActiveCampaign provides a powerful email marketing tool that allows you to create visually appealing emails with customizable templates and a drag-and-drop editor. Marketing Automation: The platform's automation features enable you to create workflows that trigger specific actions based on user behavior. This includes sending follow-up emails, segmenting audiences, and tracking engagement. CRM Integration: ActiveCampaign includes a built-in CRM that helps you manage customer relationships effectively, track interactions, and gain insights into customer behavior. Segmentation: You can segment your audience based on various criteria, such as demographics, purchase history, and engagement levels, allowing for more targeted marketing efforts. Reporting and Analytics: ActiveCampaign offers detailed reporting and analytics tools to measure campaign performance, providing insights into open rates, click-through rates, and conversion rates. Getting Started with ActiveCampaign Marketing Automation With its easy-to-use interface, advanced automation features, and robust CRM integration, getting started with ActiveCampaign can be a game-changer for your marketing strategy. We’ll walk you through the essential steps to set up and leverage ActiveCampaign for maximum impact, from building automated workflows to optimizing customer interactions. Step 1: Sign Up for ActiveCampaign To begin your journey with ActiveCampaign, create an account on their website. Choose a plan that fits your business needs, and take advantage of any available free trials to explore the platform's features. Step 2: Familiarize Yourself with the Dashboard Once you have set up your account, take some time to explore the ActiveCampaign dashboard. The main sections include: Contacts: Manage your contact lists, view contact profiles, and segment audiences. Automation: Create and manage your marketing automation workflows. Campaigns: Design and send email marketing campaigns. Reports: Analyze the performance of your campaigns and automation. Step 3: Import Contacts A successful marketing automation strategy begins with a well-organized contact list. You can import your existing contacts from a CSV file, integrate with other platforms, or manually add them. Clean your contact list to avoid sending emails to inactive or invalid addresses. Step 4: Create Segments Segmentation is a crucial aspect of effective marketing automation. ActiveCampaign allows you to group your contacts based on shared characteristics or behaviors. For example, you can create segments for new subscribers, repeat customers, or leads interested in specific products. This enables you to send targeted messages that resonate with each group. Step 5: Build Your First Automation Now that your contacts are organized creating your first automation workflow is time. ActiveCampaign’s automation builder is intuitive and user-friendly. Here’s how to get started: Access the Automation Section: Click on the "Automations" tab in the dashboard. Choose a Trigger: Every automation starts with a trigger. This could be an event like a new subscriber signing up, a contact opening an email, or a specific date. Add Actions: After setting the trigger, you can define what actions should follow. This could include sending a welcome email, adding a tag to the contact, or moving them to a different list. Use Conditions and Personalization: You can add conditions to create a more dynamic workflow. For example, if a contact opens an email, they might receive a follow-up message, while those who don’t open it could receive a different message. Personalization tokens can also include the recipient’s name or other details in your communications. Step 6: Test Your Automation Before launching your automation, it’s essential to test it to ensure everything functions as intended. Create test contacts and run them through automation to check for errors or issues. This step helps you identify potential problems and make necessary adjustments. Step 7: Launch Your Automation Once you’ve tested and refined your automation, it’s time to go live. Activate the automation and start monitoring its performance. ActiveCampaign provides analytics that allows you to track key metrics, such as open rates, click-through rates, and conversions. Step 8: Optimize Your Campaigns Marketing automation is not a set-it-and-forget-it solution. To achieve the best results, regularly analyze the performance of your automation and campaigns. Look for patterns and trends in your data to identify areas for improvement. You can refine your workflows, update your messaging, and test different strategies to continuously optimize your results. Segmentation and Personalization with ActiveCampaign Segmentation and personalization are two of ActiveCampaign's most powerful features. By tailoring your messages based on your audience's behavior, interests, and demographics, you can deliver highly relevant content that boosts engagement and conversions. In this section, we'll explore how to use ActiveCampaign to segment your audience effectively and personalize your communications for maximum impact with advanced marketing automation features. Understanding Segmentation: Group your contacts based on location, behavior, and purchase history. Use dynamic segmentation to adapt as customer data changes over time. Personalization with Dynamic Content: Use conditional content blocks to customize emails based on user actions or preferences. Personalize messages by addressing subscribers by name, offering relevant product recommendations, or tailoring email copy to their interests. Behavioral Triggering: Set up automated workflows that send emails based on user actions, such as visiting a page, abandoning a cart, or opening an email. Leveraging Segmentation for Lead Generation: Target the right audience with specific offers to ensure higher engagement and conversion rates. Lead Scoring and Nurturing on ActiveCampaign Lead scoring and nurturing are essential components of turning prospects into loyal customers. ActiveCampaign offers tools that help you prioritize your leads and automatically nurture them through personalized workflows. In this section, we'll explain how to set up lead nurturing marketing automation campaigns and leverage marketing automation tools to maximize your sales pipeline. What is Lead Scoring? Understand how lead scoring works by assigning points based on actions such as email opens, link clicks, form submissions, and more. Set threshold scores to trigger specific actions like sending follow-up emails or alerting your sales team. Setting Up Lead Scoring in ActiveCampaign Create custom lead scoring rules tailored to your business needs. Adjust scores based on the level of engagement (e.g., a visitor to your website scores higher than one who only opens emails). Automating Lead Nurturing Campaigns: Design multi-step workflows that gradually nurture leads through the sales funnel using email marketing and content automation strategies. Use targeted email series, content recommendations, and time-sensitive offers to keep leads engaged. Sales Alerts and Task Assignment: Automatically assign high-scoring leads to sales reps for further outreach and follow-up. Integrating ActiveCampaign with Other Tools ActiveCampaign’s power multiplies when integrated with other tools in your tech stack. From CRMs to eCommerce platforms, integrating ActiveCampaign ensures that all your marketing systems work seamlessly together, enabling smooth workflows and better customer insights. This section will explore the key integrations that help optimize your marketing automation strategy. CRM Integration: Connect ActiveCampaign with CRMs like Salesforce or HubSpot to sync contact data, track interactions, and streamline follow-up processes. eCommerce Integration: Integrate with platforms like Shopify or WooCommerce to automate abandoned cart emails, product recommendations, and customer lifecycle campaigns. Social Media and Ads: Integrate with Facebook, Instagram, or Google Ads to retarget leads and send personalized follow-up messages based on their interactions with your ads. Zapier Integration for Custom Workflows: Use Zapier to connect ActiveCampaign with over 1,000 apps, enabling unique workflows and automation across various tools. Analytics Tools: Sync ActiveCampaign with Google Analytics or other tracking tools to measure campaign effectiveness and make data-driven decisions. Best Practices for ActiveCampaign Marketing Automation ActiveCampaign offers numerous features, but using them effectively requires strategy and best practices. In this section, we’ll highlight key tips and best practices for getting the most out of your marketing automation services. Start with Clear Goals: Set clear objectives for your campaigns, whether lead generation, customer retention, or product promotion. This ensures that your automation workflows are aligned with your business goals. Use A/B Testing for Optimization: Continuously test subject lines, email copy, and calls to action to understand what resonates best with your audience. Use ActiveCampaign’s built-in A/B testing to refine your messaging. Leverage Personalization at Scale: Personalize email content and subject lines based on customer data. Avoid generic messages and create tailored experiences that feel custom to each user. Segment Your Audience Regularly: Reassess your segmentation criteria regularly to ensure you’re targeting the most relevant audience with the right message. Monitor Engagement and Optimize: Track metrics like open rates, click-through rates, and conversion rates to understand the effectiveness of your campaigns. Adjust your workflows accordingly to keep performance high. Why is Saffron Edge best for marketing automation? At Saffron Edge, we specialize in helping businesses harness the power of marketing automation to drive growth, optimize operations, and create lasting customer relationships. Our expertise in ActiveCampaign and other automation tools sets us apart as a trusted partner for businesses looking to scale efficiently. Here’s why Saffron Edge is the best choice for your marketing automation needs. Expertise in ActiveCampaign: Our team comprises certified ActiveCampaign experts who understand the platform's nuances. This enables us to implement the most effective automation strategies tailored to your business. Tailored Solutions for Your Business: We work closely with you to design custom marketing automation workflows that align with your specific goals, ensuring that every touchpoint with your customers is impactful. Comprehensive Integration Support: We offer seamless integration with your existing tools and platforms, ensuring that ActiveCampaign works harmoniously with your CRM, eCommerce platform, and other marketing technologies. Data-Driven Strategy: At Saffron Edge, we use data-driven insights to refine automation workflows, ensuring your campaigns are always optimized for performance and ROI. Ongoing Support and Optimization: We don’t just set up your automation and walk away. We offer ongoing monitoring, testing, and optimization to ensure your content marketing automation continues to deliver exceptional results. Conclusion ActiveCampaign is a powerful tool that can improve your marketing strategy. Following the above steps can easily automate your marketing, save time, and boost customer engagement. ActiveCampaign helps you connect with your audience and drive conversions, whether you're a small business or a large company. For expert help in getting the most out of ActiveCampaign, partner with Saffron Edge. Our digital marketing expertise can help you maximize its potential and achieve great results. ...
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