Why Digital Transformation Is Important For Your Business
Jan 22, 2018
10 min read
Digital transformation has completely transformed the landscape of marketing, commerce and client engagement and more in a positive way that impacts every area of your business. In this digital-centric world, digital transformation has become a hot topic and is much more than just digital; it's all about revolutionizing the business strategies to be innovative and customer-centric at their core. For businesses to get prepared for the upcoming industrial revolution, they must opt for digital transformation to unlock new potentials and overcome the challenges. It's the right time for businesses to rebuild the technology to succeed in the connected future and bring their vision come alive. Every enterprise now wants to become a technology enterprise! Digital Transformation is essential for securing future business growth, as well as maintaining customer loyalty and satisfaction. See how Digital Transformation is so imperative for your business:
Excellent Customer Experience
The primary focus of digital transformation revolves around improving the digital experience of the customers by creating a compelling personal experience. Thus, customer satisfaction will grow leading to customer loyalty. This increased revenue and productivity for the business.
Great Marketing Tool
People nowadays are exposed to a wider range of unique technology start-ups and inventive businesses. Customers now expect the business to advertise and invest in innovation to transform them more appropriate examples and digital transformation is an amazing platform for this purpose.
Constant Improvement
With improved productivity and customer satisfaction, organizations can continue to expand and enhance. The remarkable development enables the firms always to collaborate, learn and function well throughout regular iterations and reviews and grow their own experience and knowledge. Digitally transformed businesses can deliver excellent end-results by developing unique processes, solutions, services and business models in a fast-forward environment.
Reduced Risks
In an IT industry, the possible chances of failure are reduced mainly. A great approach to digitalization eradicates maximum obstacles and makes the organization future ready by automating workflows, updates, daily communication, internal as well as external processes and collaborative feedback at the end of the day.
Cybersecurity
Hackers outside and inside organizations have discovered new ways to attack, disrupt and undermine growing business. Trust remains the ultimate thing, giving security digitally focussed firms a significant benefit in brand reputation. With the increasing rate of digital theft and corporate spying, cybersecurity has become a major focus of businesses plan and execute their digital strategy.
Conclusion
While the above list could be longer, these are just a few reasons why digital transformation is significant for your business. If you are interested in transforming your business digitally, get in touch with us for a wide range of business solutions.
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How Does Customer Affinity Mapping Help Brands Analyze User Research?
Affinity mapping is a widely used marketing strategy because it effectively incorporates and enhances user research. When executed correctly, it can do wonders by distilling the findings of user interviews into meaningful, practical knowledge. Let’s start with the basics and learn how customer affinity mapping can help you understand user research. What Is Affinity Mapping? The act of making an affinity diagram , sometimes called affinity mapping, collaborative sorting, or snowballing, goes by a few different names. In its simplest form, it is the process of classifying qualitative data about your users. First, you'll need to learn more about your target audience through usability testing, surveys, in-person interviews, or any other feedback-gathering technique before beginning affinity mapping. After gathering information, it should be recorded on slips of paper, such as post-it notes. The next step is to have a sizable area to post, sort, and rearrange the ideas. What Is An Affinity Diagram? The final product of an affinity mapping session is an affinity diagram, or cluster map, which is used to classify and categorize the data collected. When examining qualitative data or observations, affinity diagrams are very helpful because they organize data into clusters of related elements. Teams working on design, research, and products can get closer to synthesizing qualitative data from various sources using an affinity diagram. Source: Pexels In order to provide an excellent user experience, it is necessary to conduct user research to learn about users' demands, habits, and goals. Even though it's essential to keep an eye on things like conversions, click-paths, and other quantitative statistics, the key to pleasing your customer lies in the details revealed through qualitative research. However, as was noted before, this type of data is more difficult to synthesize than quantitative data. Thematic analysis is a standard method for analyzing user research. By developing themes to organize the material and construct ideas across each notion, the thematic analysis aims to understand the meaning of all the notes, observations, and findings. Affinity diagrams are great for topic analysis if you haven't guessed yet. The themes for your affinity diagram can vary depending on your role and the nature of your study. Some possible affinity groups derived from user experience research are as follows: Analysis of user emotions and expressions while they complete certain tasks on the website Words and phrases used to search for a service or product Suggestions and feedback to enhance the quality of your service or product Here Are Five Scenarios in Which Affinity Mapping Would Help Enhance User Research 1. It's a Great Way to Evaluate the Research Quantitative data and qualitative data are two standard classifications of information. The latter, the qualitative type, is what affinity mapping focuses on. However, when you collect and organize data, you could notice that clusters of information grow around specific keywords or concepts. These high-traffic spots require your immediate attention. They will highlight the most critical issues for your users and help you determine which ones to tackle first. 2. You May Take Your Stakeholders Along For The Ride Communicating with stakeholders is one of the most challenging aspects of any project. As a result, asking them to participate in long user research sessions generally does not make sense when they already have fixed schedules. Affinity mapping is a productive method of including stakeholders in the research process and providing them with a preview of the findings. They can better empathize with users and gain insight into the challenges they face. Remember, they will soon forget you if you provide them with some beneficial information and fascinating quotes. 3. Collaboration Changing the position of post-it notes is not a challenging task. The results are more significant when done as a group, and the experience is more enjoyable for everyone involved. If you want a new perspective on the data, invite people with various areas of expertise and interests, like subject matter experts or stakeholders. Also, ensure that there is enough time to debrief the project once it's finished. Affinity mapping helps in starting discussions. You might learn about previously unseen patterns by looking at them in a group discussion. 4. It Aids in the Discovery of Surprising Connections Surprising incidents might emerge as your affinity map expands. Some post-its may serve as a "bridge" between ideas if they apply to more than insight. Certain realizations might form a cluster you can summarize with other higher categories. Also, you might discover that specific terminology is commonly used while discussing a particular topic, which you can incorporate into your work. An affinity map is ever-changing, so don't be afraid to reorganize it if a new, larger pattern emerges. 5. It Encourages You to Avoid Jumping to a Solutionize Intense ideas often emerge after user research, such as "some users mentioned they wanted a video, so let's develop a video!" However, before fully understanding the issue, it might be ineffective to jump to conclusions and formulate solutions. You may increase the quality of your insights to create your How Might We's, personas, and problem statements by standing back and letting the affinity mapping process do its thing. If you perform affinity mapping correctly, you'll reach a point when the answers practically write themselves. How to Facilitate a Productive Affinity Diagram Session? Establish Transparency Both the client and your team will benefit from setting expectations around how you will conduct user research. Before meeting with clients, send them the interview scripts, research plan, etc., to give them an idea regarding the session. Bring in All the Relevant Parties How often do product teams wish their clients knew as much as they did about their users? In fact, they should. Clients may miss important information when using reporting techniques like user personas. They should not participate in interviews to prevent bias, but it does not imply they cannot contribute to the study in other ways. Research findings can be improved by including clients in the analysis. Participants in an affinity diagram session should include everybody with a stake in the outcome of the product's development. Joining the Crew It would be best to establish value to stakeholders before work begins. Get the word out that everyone's contributions today will result in a more manageable data set for the team as a whole. An affinity diagram is a tool used to bridge the gap between the research and design phases of a project by highlighting commonalities discovered during the former. Reiterating the project's key performance indicators (KPIs) and stated goals can be a smart move. Having individuals enquire and offer comments about the project's trajectory is facilitated by this method. Bring Relevant Recordings or Transcripts Team members take notes during interviews in an affinity diagram session. To create insights, stakeholders review recordings and transcripts of previous meetings. Your group might also have some of them. The rainbow of sticky notes might cover your wall when an interview review is over. Group, Regroup, And Group Again The data should spontaneously yield themes. Rearranging sticky notes into clouds or clusters may require some practice for some people. Once data begins to flow, you can observe the emerging patterns. Wrap It Up After the team has participated in a few rounds of guided grouping, remind them of the diagram's set goals. Everyone must surely know their users better by now, right? Which of your preconceived notions has just been proven correct or debunked? Review the subsequent phases in the project's progression and understand how this step will help the team reach those goals. Conclusion Affinity diagrams are one of the means to organize your findings after extensive research regarding the user experience. Keeping these affinity diagrams on record during the design and development phase can help develop life-like prototypes with real data and interactions. Organizing the information using affinity diagrams won’t only enhance the user experience but will also improve and streamline the other processes involved in the project. Still, have doubts regarding affinity mapping and diagrams? Well, our experts can help you resolve all your queries and hone this marketing strategy to enhance the user experience to a great extent. Contact us today! ...
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5 Things you must do on Facebook for your Dental Practice
For decades, dentists built their practice by relying exclusively on reputation and word of mouth marketing. But today, most of their audience is on social media platforms. Facebook alone hosts billions of users. PEW research suggests that 70 percent of the Facebook users visit the site on a daily basis, which is why it has become an important platform for many marketers. Source: Pewinternet The dental industry is predicted to be worth around $36.8 billion by 2021. If your practice wants a share in the profit, it must include Facebook in its marketing plan. There are various ways to attract, retain and ultimately market to your patients on Facebook. This article will help dentists who need a little push in their Facebook marketing efforts. Let’s get started! Why Does Facebook Marketing matter for Dentists? Facebook is the most popular social channel for marketers. It alone drives nearly 25 percent of social media referral traffic. Here is why you should focus on Facebook for your dental practice. Facebook helps in earning patients’ trust: Since the boom of social networking sites, many dental practices are rightly seeing the power of being active on Facebook, Twitter, and Instagram. Dentists are in a different position than many other industries when it comes to marketing on Facebook. Dentists have to build trust and earn a patient’s confidence to convince them for an appointment. Facebook offers the ultimate way to build relationships with your potential customers. Helps you remove stigmas associated with dental visits: There is a certain fear and anxiety associated with dental visits, and Facebook can be used to convince your patients that you deliver a pain-free experience. You can remove the stigma around visiting a dentist through light-hearted Facebook content. Facebook gives you the platform you need to connect with prospects and remind them that you are all about people, not just teeth. It helps people find you online: Imagine a potential new patient looking for a new dentist in your area. He checks your Facebook page with convincing photos and testimonials that compels them to head to your website. Facebook makes it a lot easier for people to find you online. The quality content instills confidence in new patients and helps old ones to stay in touch with your practice. 5 things to do on Facebook for successful dental practice: Getting the most out of Facebook for your practice can be challenging. But don’t worry. Here we present the 5 things that you must do to get yourself on the right track with Facebook. Create a Facebook page: Facebook is the largest social media platform in the world with billions of active users. For dentists, it is easily one of the most important social media platforms to grow their practice. Every dentist needs a Facebook page to connect with their patients, prospects, and fans. Here is everything you need to know to make and optimize your Facebook page for your practice. Building a Facebook page: Setting up a Facebook page for your practice is a free and simple process. If you have just started, all you need to do is follow these four steps to create your Facebook dental page. Go to the Facebook page creation page. Choose the right option for your dental practice on that page. Enter your business category and contact information. Upload an appropriate profile picture and cover photo for your Facebook page. Add a short description of your practice Optimize your page: After setting up your practice Facebook page, you need to include all the elements and additional tips on the page to get the most out of it. Verify your Facebook page: Verification adds a small gray checkmark to your Facebook name. It tells people that you are an authentic business. It also improves your page ranking in Facebook search results. Here’s how to verify your page: Go to Settings at the top of your page Click Page Verification from General Click ‘Verify this Page,’ and then click Get Started Click ‘Verify this Page with documents.’ You can also verify your page by entering your business phone number, your country, and language. Get a verification code by clicking Call Me Now Enter the verification code and click Continue Fill out your About section: Enter information about your practice in the About section of your Facebook page. Include your business contact number, address, website URL and business hours. Try to provide your location on Google Map if possible. This makes it easier for new patients to locate you. Add a call to action: The call to action button appears next to your page’s Like button. Facebook allows businesses to choose from a variety of call to action buttons, including options such as ‘Call now’ and ‘Book now.’ This makes it easier for prospects to call you directly from their mobile devices or schedule an appointment with a few clicks. Post good content: Posting quality content regularly is a challenging task and requires a lot of dedication. Facebook is a community-oriented platform where users will engage with valuable information if it is presented in an easy-to-digest manner. Keep patients educated about dental health: People appreciate posts that provide valuable information and tips on maintaining a healthy lifestyle. Engage your patients and prospects through education posts about dental health. Stir their interest through content that not only promotes your expertise but shows that you care about the overall well-being of your patients. Post about your office team members: Since Facebook is a social networking site, people love to connect with others and learn their personal bits of information. Try to share details about your practice, your dental office, and team members. Sharing posts about your team members remove patient’s anxiety and bring them closer to your practice. Engage with fun facts: Take the time to look for fun dental facts that will engage your followers. Content that put a smile on your patient’s face is also helpful in building loyalty. Sharing a fun dental fact, a quirky tip or anything that your patients find interesting compels them to share it with their own community and provides you the opportunity to reach to a wide range of audience and gain new patients. This can be an effective way to widen your customer base. Set a posting schedule you can follow: Following a posting schedule is easily said than done. Posting content regularly is important when it comes to engaging prospects on Facebook. As a dentist, your time is valuable. You will be busy helping your patients and running your practice. Make sure you plan a reasonable Facebook posting schedule and commit to it. Showcase your services: Don’t just ask people to buy your product or services on Facebook. Instead, show them the value your services have provided to patients. Promote and showcase your services by highlighting the people using it to show real-life results. Share about recently completed successful cases and post ‘before and after’ pictures, so that prospects can see your work. It is the best way to promote yourself on Facebook without pushing people away. Promote your involvement in community events: If you are doing some good work for your community, share it with your followers on Facebook. Let them know about your involvement in community events. It provides your patients and prospects an opportunity to connect with you through a common cause. You also build a good reputation when people see the work you do beyond your practice. Run Facebook ads: Facebook allows dentists to post highly targeted ads about their practice. Ads published on Facebook has the potential to reach thousands of active users. There are over 4 million advertisers currently cashing in on Facebook’s ad network to reach their target audience. Facebook has access to personal information about users and knows more about them than any other social media network. They know their age, location, income, interests, family status, etc. which make Facebook ads highly successful. To create successful ads on Facebook, make sure you follow these important steps. Improve your message: Before starting a Facebook ad campaign, be sure your content has an objective. Tailor your Facebook ads according to the interests of your target audience. Know who to target and what you have to say. A Facebook ad campaign for a dental practice should focus on: Spreading awareness about your dental practice Showing potential patients what makes your practice unique from others Introducing a new dentist or another team member Talking about the value that your service provides to patients Highlighting the patient’s testimonials Promoting a specific dental procedure Sharing a business milestone If you know the purpose of your ad, you will be in a better position to decide your target audience and what to say to convince people to take a specific action. Improve your ad targeting: After you know the purpose of your ad, it is time to decide your target audience. Target your ad to people who will likely resonate with the message and take action. The following tips will help you in targeting the right people to achieve your goals. Target lookalike audience: If building awareness about your dental practice is your goal, you might want to target an audience whose interests are similar to your current patient population. Target current patients: If your aim is to fill spots left open by last-minute cancellation, target your current patient population. Because they are more likely to respond to the ad, as they already know your practice’s culture. A better practice to lure patients into an appointment is by offering a discount or a free upgraded service to the first person who responds. Target retired people: If you are advertising dental savings plans, targeting retired people will be your first bet. These people no longer have any dental insurance and will likely take action Retargeting: If you want to get maximum people into your sales funnel, the best people to target are the ones who have been to your website. Target them with an ad that gives them a call to action to download free content or a free consult based on their interests they’ve shown on your website. Improve your visuals: Photos and videos engage and drive more traffic to your website and result in more actions. Once you know the purpose of your Facebook ad and your target audience, you can try different versions your copy and check which version looks best. This can be done by creating a split test in Facebook’s ad manager. Split-testing ads is a powerful way to improve your results and lower your advertising costs. The split-testing ad makes it possible to know what words or visuals will resonate at a given time. To split-test an ad, you need to create an ad and duplicate it. Then you need to replace the text, image, or video, and submit it. Create Facebook groups Facebook groups are a great way for engaging your prospects and past patients. It also allows you to connect with peers, potential partners, and customers. Create a private Facebook group for regular patients: Create a private Facebook group and offer access to your patients as part of a program. Regular patients would like to work more closely with you and connect with the like-minded people in a similar position. People must buy and request to join. Create a public Facebook group for subscribers: Allow people to access this group by signing up to your newsletter or email list. Promote this group as much as possible to attract new people. It is important to engage the members regularly if you want to turn them into customers. Convince the members by showing you’re your work first hand. The people on your email list are considered a higher quality leads and are likely the prospects to take action. Analyze the insights: An important and powerful tool that allows you to measure the performance of your business page is Facebook Insights. Facebook analytics enable you to understand who your most engaged audience is and what type of content is driving the most traffic to your page. Unfortunately, most dentists overlook it because they don’t know which metrics they need to pay attention to. To better understand Facebook insights, go to your dental page and click insights. You will end up on your dashboard with many sections. These sections include: Overview: It gives you a view of everything that has happened on your page in the last. The three important measures you should focus here are page likes, post reach, and engagement. Source: Hootsuite Visits: This section allows you to see how many people are visiting your page and where they are coming from. The important metrics in this section are the Page and Tab visits and External Referrers. Posts: This section provides you data about your page followers and when they are online. It also helps you to analyze how your posts are performing based on average reach and engagement. Another important metric to focus on in this section is the Top posts from the pages you like. It is a great way to keep track of your competitors and how they are reaching the audience. Source: Hootsuite People: This tab on your dashboard lets you get to know your audience better by looking at three important metrics. They include Your Fans (who is liking your page, their age, location, gender, language, etc.), People Reached, and People Engaged. Facebook analytics tips: Once you have a good understanding of Facebook page insights, these tips will help you get the most out of it. Check back often Download the Facebook Pages Manager app Request an easy-to-find page URL Update relevant info Download your data These tips will allow you to track the success of your dental practice marketing on Facebook easily and efficiently. ...
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How Content Can Improve Your Lead Conversion
Just a mouse click on the internet lies a wide range of assorted contents. These contents have dissimilar purposes, on top of that, a good number of them have generated leads and helped businesses to grow. If it fails, then there is something the marketer has failed to add to it, and that is an extra ingredient. <!-- --> Contents are the spearhead of every online business, which helps businesses to define and explicate their views to customers. It serves as an avenue for the customer to meet the marketer virtually and then further proceed to physical meetup if the need arises. Content does an enormous job in inbound marketing and as such is considered the principal role-player, because it aids marketers in winning customers. In recent research from the CMO Council known as, "Lead Flow that Helps you Grow", B2B marketers insisted that contents are the key to gaining success in any niche marketing. And that content has helped undeniably in growing and leveraging for lead generation. Here are some tips extracted from the source as to how you can grow super leads by creating the right content. Begin With Customer Personas Yes. Once more. Purchaser personas. If you are a regular follower of our blogs, you realize that we trust that genuinely understanding your customer personas is one of the keys to request era achievement. If you’re building your premium content plan, it is essential that you use your buyer personas to manage your choices. The primary thing you have to know is those that feign as challenges to your audience or prospects. The thing that keeps them up during the night, deciding your premium content subjects in such that it will reflect in that direction. Next, you have to choose how to convey your viewpoint to your customers on those subjects. Is it through whitepapers, ebooks, contextual analyses, infographics, video, blog entries, online classes, and so on? Much of the time it may be a mix of the above – particularly if you’re just starting out in the industry. As you distribute more content, you'll have the capacity to break down results and see what content marketing plan your personas lean toward. Comprehend Where Your Leads Are Originating From Does it matter whether you’re just starting out or have been doing inbound marketing for some time? It is essential that you know where your leads are originating from. In case you're using a marketing automation site in the likes of HubSpot and a few others, you can run reports or perhaps take a peruse at your dashboard to discover where the lion's share of your leads hail from. Create Content Particularly For Lead Sustenance A good number of advertisers utilize the same content in their lead sustaining campaign that they use to attract prospects to the top point of the channel. It is obvious that for your content to be powerful, and in the end transform your leads into genuine income – which is the real measure of the accomplishment of your efforts, the content needs to be made for each stage of the customer's journey. Then as your customers progress on their trip, a good number of your content becomes invaluable to them. But nevertheless, ensure that your contents address each stage and are utilized properly. ...
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