Why Digital Transformation Is Important For Your Business
Jan 22, 2018
Jan 22, 2018
10 min read
10 min read
Digital transformation has completely transformed the landscape of marketing, commerce and client engagement and more in a positive way that impacts every area of your business. In this digital-centric world, digital transformation has become a hot topic and is much more than just digital; it's all about revolutionizing the business strategies to be innovative and customer-centric at their core. For businesses to get prepared for the upcoming industrial revolution, they must opt for digital transformation to unlock new potentials and overcome the challenges. It's the right time for businesses to rebuild the technology to succeed in the connected future and bring their vision come alive. Every enterprise now wants to become a technology enterprise! Digital Transformation is essential for securing future business growth, as well as maintaining customer loyalty and satisfaction. See how Digital Transformation is so imperative for your business:
Excellent Customer Experience
The primary focus of digital transformation revolves around improving the digital experience of the customers by creating a compelling personal experience. Thus, customer satisfaction will grow leading to customer loyalty. This increased revenue and productivity for the business.
Great Marketing Tool
People nowadays are exposed to a wider range of unique technology start-ups and inventive businesses. Customers now expect the business to advertise and invest in innovation to transform them more appropriate examples and digital transformation is an amazing platform for this purpose.
Constant Improvement
With improved productivity and customer satisfaction, organizations can continue to expand and enhance. The remarkable development enables the firms always to collaborate, learn and function well throughout regular iterations and reviews and grow their own experience and knowledge. Digitally transformed businesses can deliver excellent end-results by developing unique processes, solutions, services and business models in a fast-forward environment.
Reduced Risks
In an IT industry, the possible chances of failure are reduced mainly. A great approach to digitalization eradicates maximum obstacles and makes the organization future ready by automating workflows, updates, daily communication, internal as well as external processes and collaborative feedback at the end of the day.
Cybersecurity
Hackers outside and inside organizations have discovered new ways to attack, disrupt and undermine growing business. Trust remains the ultimate thing, giving security digitally focussed firms a significant benefit in brand reputation. With the increasing rate of digital theft and corporate spying, cybersecurity has become a major focus of businesses plan and execute their digital strategy.
Conclusion
While the above list could be longer, these are just a few reasons why digital transformation is significant for your business. If you are interested in transforming your business digitally, get in touch with us for a wide range of business solutions.
Three Key Tips To Sell More Through The Use Of Social Media
Social media has been an inevitable part of DIGITAL MARKETING and you can barely walk straight without paying attention to the prospective potential of social media. The already expansive influence of social media is progressing further to an immense mass with every passing day, and you can’t simply evolve into a brand if you’re not on social media. And, if you’re already successful, you owe the fortune to social media. Now, if you understand the scope of business on social media, here are some tips to help you sell more using social media. 1. Find out where your customer is: Good investment is all about spending your money at the appropriate place. Take out time to explore the accurate place wherever your target audience regularly breathes. Where people are discussing your business, where there is a need for your services, where people are already speaking of you and your competitor, that is the right place to put your resources and woo the customers. Find out the insights of different social media platforms to know the platforms where the leads conversion is the highest. Social media monitoring will give you the right insights and opportunity to create personalized engagement activities. This will help you to build trust among the audience. Most of the business fail to establish the desired impact because more or less they believe in creating their presence on different social media channels. But, if the various experts on the industry are to be trusted, the need is to identify the top three or four best social media channels and focus completely on utilizing them. 2. Keep it simple: Complicating things is the worst thing that you can do to irritate your customer with your social media marketing. If your social media sales funnel is complicated, which is generally what most people go wrong, chances are people won’t consider ever again. Serving the expectation to cater what people really need is what people should focus on rather than complicating the purchase process, making it a journey of 10-11 clicks before they can finally get the product. 3. Focus on mobile social media users: As we all know that use of mobile is increasing with every passing day and every brand is focusing more and more on mobile users content. With this, even the number of mobile apps are also increasing and it has become more important for you to strengthen your presence among mobile phone users. Now, how to do it? The answer is to check your websites mobile performance using free mobile speed checker tools available on Google and try to fix all the issues that are indicated. Speed on mobile platforms is hampered by heavy images, an absence of proper CSS, HTML coding, and Javascript. For most of the users, the major turnoff is when they face speed issues making their first experience bad. They don’t probably come back if their journey from Point A to Point B (From the point of introduction on social media to the final checkout) proves bad. We hope these tips prove helpful and your business blossoms with yielding you huge profits. ...
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Top 5 Demand-Side Platforms (DSP) For Programmatic Advertising
We’re continuing on our programmatic spree! If you are still not familiar with what programmatic is, you can have a look at our previous blogs which specifically talk about what exactly programmatic advertising is and some things you should take care of before firing up your programmatic efforts. Going through them first will help you get on the same page as us. So, you’ve decided that going programmatic is the way to go to achieve better ROI and have successfully defined a strategy, got abreast with the current needs of your target audience and are almost ready to begin advertising programmatically. But what are the best platforms out there that will acquaint you with the best available ad units according to your targeted audience and provide detailed analytics as well so you can optimize all your programmatic advertising campaigns along the way? This post is all about that and a lot more! So, let’s get into those top 5 programmatic advertising platforms right away - Google Marketing Platform To keep up with the ever-evolving needs of marketers and publishers alike, Google went through a major rebrand to simplify, unify and consolidate their various top-of-the-line digital marketing and advertising products, giving advertisers and publishers more control over their entire digital marketing campaigns. After the rebrand, Google AdWords is now Google Ads. Google’s Doubleclick Advertisers products (including DoubleClick Bid Manager, Campaign Manager, Studio & Audience Centre) and Analytics 360 suite is now Google Marketing Platform. And DoubleClick For Publishers and DoubleClick Ad Exchange is now Google Ads Manager. The reason I’m telling you all this is because, before the rebrand, Google’s DoubleClick was the go-to product for everything programmatic for both advertisers and publishers. But after the rebrand, DoubleClick’s Bid Manager (DSP) and it’s other advertiser products are shipped integrated with Google Marketing platform under the name of ‘Display and Video 360’ which empowers advertisers to effectively plan, buy, measure and optimize their programmatic advertising campaigns across TV, video, display, mobile and more from a single unified platform. Coming to why Google’s platform is at the top of this list? Simply because of the large network of publishers selling advertising spaces on the platform. Reportedly, Google provides you with a choice to buy ad spaces programmatically on more than 1 billion websites and apps! And did I forget mentioning about Youtube? Yes, Google Marketing Platform is the only place where you can buy ad inventory on Youtube. Combined with the superior audience intelligence and analytics that the company is renowned for, you get a programmatic behemoth at your disposal that will support all your programmatic efforts every step of the way. We rely on the Google Marketing Platform as well for providing all our programmatic services. And it’s just great! Facebook Ads Manager Other than the web, if you are looking to advertise programmatically specifically on Facebook, then Facebook Ads Manager is your best bet. While there are other programmatic advertising platforms that provide ad spaces on Facebook and other social media platforms like Twitter, they will never be able to match the in-depth audience targeting options Facebook provides to its advertisers. And it’s all about the audience when it comes to making your advertisements work. If you have targeted the kind of audience who is already inclined to buy services/products related to your business, your ad will work. You can programmatically advertise native ads on the platform in the form of photos, videos, carousel ads, slideshows, and instant experiences. Appnexus Appnexus in another great programmatic advertising platform backed up by rich data and machine learning. The USP of the platform is you can fully customize it according to your business requirements and needs. The programmable platform allows you to programmatically buy premium inventory across various channels (desktop, mobile, TV) and formats (video, display, native, OTT) via multiple programmatic options (open exchange, private marketplace, programmatic guaranteed) with safety and transparency. Obviously, their inventory with not be as vast and detailed as Google but the platform still outscores other programmatic platforms over the web. SpotX If you have some videos at your disposal and want to advertise them programmatically over the web, then SpotX is your best option. SpotX is dedicatedly a video ad serving platform that has won various accolades for the awesome services they provide. I say services and not platform because the SpotX team, if you choose their services, will closely work with you to make your programmatic efforts a success. Their programmatic platform is studded with detailed analytics, superior audience intelligence and provides the functionality to advertise various video ad units such as in-stream videos, outstream videos, interstitial videos and OTT videos to deliver your preferred video experience to the targeted users and platforms of your programmatic advertising campaign. AdRoll Renowned for their spot-on retargeting services, this programmatic service provider and platform is best suited for entrepreneurs and advertisers of eCommerce stores. Their rich data pool of 1.2 billion online shoppers which includes their browsing behavior, previous purchases, and other important user data enables advertisers to target users based on their exact preferences and make every advertising campaign a success, ask from the 37,000 businesses using their platform and churning billions in business revenue. The platform lets you market your advertisements and retargets users across display, social, native and email. And their platform also lets you integrate all your user data with top eCommerce solutions such as Shopify, Magento, MailChimp and more to streamline all your workflows and turn you eCommerce store into a money-making machine. So, there you go! These 5 programmatic advertising platforms are all different in how they let you advertise yourself over the web and are built keeping in mind different business goals and objectives. So, I would advise you to go to their website, see what they have to provide and then decide which platform will suit you the best according to your budget and unique business requirements. If there are some other awesome programmatic platforms that have helped you remarkably in all your programmatic efforts, do let us know in the comments. ...
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5 Tips to Improve Social Media Ads Campaign
Social media for successful businesses has become a trend in the world. Business houses have come to realize that if they want to lead the business market and establish their presence in the online word, they need to execute smart advertising strategies and campaigns. Therefore, advertising has become one of the most essential part of any business if they want to increase their growth and development process. It is important for every business owner to understand the basics of writing a good advertisement. Use of accurate plan and strategies for improving the Social Media Ad Campaignswill help you to generate quality leads. Here are the few tips and tricks which can help you to improve your Social Media Campaigns: 1. Set your campaign goals What are the goals of your Social Media Ad Campaign? Does your business want to increase the number of social media followers, Or generate more buzz online? The first step in the process is to figure out what you want your Social media ad campaign to achieve. Find and Identify your focus on how your ad campaign will help you accomplish your business goals. 2.Choose your social media networks If you have determined the goals of your social media campaign, you will have to choose your social networks wisely for growth and development of your business.So, before choosing social networks for your ad campaign, it is important that you do some research on some social networks so that you can take your right decision. For example, Facebook is one of the best and most used social platforms to advertise on because it is inexpensive compared to many other online advertising networks, commonly referred to as pay per click. Facebook advertisement are also much easier to use than other online Advertisements. 3.Keep your Ad message Simple Always try to use easy and simple language for your Social Media ad campaigns as you only have limited time to communicate the message of the ad campaign to your audience. So, keeping it short and simple is the most effective way to ensure that the whole message is conveyed successfully. 4.Use of Keywords in Ads Do a well-researched survey to know what the viewers are searching for in the industry. This is the reason you can utilize keyword analysis which can help you know more about the interest areas of your audience. You can start your research by going to the Google Ad Words and signing there then hang over the toolbox and select keyword planner. This will help you in right keyword analysis. 5.Highlight your services and products In a Social Media Ad Campaign, you should always try to highlight the advantages of your services over your competitor’s services. Unless you accentuate all the plus points of your services and products, your ad will fail to deliver any value to the potential customers. If you follow all the above-mentioned tips, your social media marketing campaign will definitely improve and you will find good results. If you have any query regarding Social Media Ads Campaign, feel free to contact us anytime. ...
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