Why Digital Transformation Is Important For Your Business
Jan 22, 2018
10 min read
Digital transformation has completely transformed the landscape of marketing, commerce and client engagement and more in a positive way that impacts every area of your business. In this digital-centric world, digital transformation has become a hot topic and is much more than just digital; it's all about revolutionizing the business strategies to be innovative and customer-centric at their core. For businesses to get prepared for the upcoming industrial revolution, they must opt for digital transformation to unlock new potentials and overcome the challenges. It's the right time for businesses to rebuild the technology to succeed in the connected future and bring their vision come alive. Every enterprise now wants to become a technology enterprise! Digital Transformation is essential for securing future business growth, as well as maintaining customer loyalty and satisfaction. See how Digital Transformation is so imperative for your business:
Excellent Customer Experience
The primary focus of digital transformation revolves around improving the digital experience of the customers by creating a compelling personal experience. Thus, customer satisfaction will grow leading to customer loyalty. This increased revenue and productivity for the business.
Great Marketing Tool
People nowadays are exposed to a wider range of unique technology start-ups and inventive businesses. Customers now expect the business to advertise and invest in innovation to transform them more appropriate examples and digital transformation is an amazing platform for this purpose.
Constant Improvement
With improved productivity and customer satisfaction, organizations can continue to expand and enhance. The remarkable development enables the firms always to collaborate, learn and function well throughout regular iterations and reviews and grow their own experience and knowledge. Digitally transformed businesses can deliver excellent end-results by developing unique processes, solutions, services and business models in a fast-forward environment.
Reduced Risks
In an IT industry, the possible chances of failure are reduced mainly. A great approach to digitalization eradicates maximum obstacles and makes the organization future ready by automating workflows, updates, daily communication, internal as well as external processes and collaborative feedback at the end of the day.
Cybersecurity
Hackers outside and inside organizations have discovered new ways to attack, disrupt and undermine growing business. Trust remains the ultimate thing, giving security digitally focussed firms a significant benefit in brand reputation. With the increasing rate of digital theft and corporate spying, cybersecurity has become a major focus of businesses plan and execute their digital strategy.
Conclusion
While the above list could be longer, these are just a few reasons why digital transformation is significant for your business. If you are interested in transforming your business digitally, get in touch with us for a wide range of business solutions.
Top 12 Automated Lead Generation Tools for Your Business
As per HubSpot, marketing automation can increase lead generation by up to 451%. Lead generation is one of the most important processes of any successful online business. However, it can also be one of the most time-consuming and tedious tasks manually. Lead generation automation offers a solution that leverages software to streamline many repetitive tasks. This guide will explore the importance of lead generation and marketing automation, how to implement it, and the best tools available in 2024 to enhance your lead generation strategy. What is Automated Lead Generation? Automated lead generation is a strategic approach that utilizes technology to streamline and optimize attracting and nurturing potential customers. By automating repetitive tasks, businesses can save time and resources while improving lead quality and enhancing customer experiences. Common automation tools and strategies include landing pages, chatbots, email marketing automation, social media automation, and CRM and marketing automation integration. Leveraging these tools can automate lead generation, allowing businesses to generate more leads, improve conversion rates, and drive sustainable growth. Why Automated Lead Generation is Important? Automated lead generation utilizes software and tools to automate tasks such as lead capture, scoring, and nurturing. This approach helps businesses generate a consistent flow of qualified leads with minimal manual effort through marketing automation services. Recent reports indicate that over half of companies already use some form of marketing automation, underscoring its importance in maintaining a competitive edge. Benefits of automation include: Improved Customer Analytics: Better insights into customer behavior and preferences. Increased Lead Volume: A higher number of leads generated, leading to improved ROI. Conversion Optimization of Landing Pages: Creating optimized landing pages to capture leads. It is easier to run A/B tests and optimize campaigns. Use of Chatbots: Using chatbots to engage with website visitors and collect information. Lead Nurturing with Email marketing automation: Sending targeted emails to nurture leads and drive conversions. Streamline Social media automation: Scheduling social media posts and engaging with followers. CRM integration: Integrating lead generation tools with a CRM system to manage and track leads effectively. How can you Automate Lead Generation? To implement effective automated lead generation, follow these steps: Identify Your Target Audience: Define who you want to reach. Create Compelling Content: Attract users to your website or landing pages. Use Lead Generation Forms: Capture visitor information efficiently. Score and Prioritize Leads: Assess leads based on their behavior and demographics. Nurture Leads: Engage with leads through targeted email campaigns, chatbots, and social media automation. Convert Leads into Customers: Personalize sales outreach to close deals. What is Lead Generation Automation Software? Lead generation automation tools or software are designed to automate and optimize attracting and capturing leads. These tools assist companies in lead generation, including creating landing pages, email marketing, social media monitoring, and campaign analytics. With the best marketing automation lead generation software, businesses can streamline their marketing efforts, reduce manual tasks, and focus on what truly matters – nurturing leads and closing deals. How Do Lead Generation Tools Help? Lead generation marketing automation tools are designed to attract and convert leads more efficiently and effectively. Here's how they can help your business: 1. Automation of Repetitive Tasks: Lead generation tools automate time-consuming tasks, such as sending email sequences, managing social media posts, and tracking leads. This lets you focus on more strategic activities, like crafting personalized messages and developing creative marketing campaigns. 2. Centralized Lead Management: Lead generation automation tools organize all your leads in one place, making tracking their progress through the sales funnel easier. It is easy to determine which leads are hot and cold, that is, ready to purchase and require more attention. 3. Data-Driven Insights: Lead generation tools provide valuable data and analytics, helping you understand what’s working and what’s not. This lets you fine-tune your approaches for improved outcomes and provide decisions grounded in actual data. 4. Enhanced Lead Capture: Many tools offer features like customizable forms, landing pages, and pop-ups that make it easy for visitors to provide their contact information. This ensures you capture more leads and have the necessary data to follow up effectively. 5. Improved Customer Engagement: Lead generation automation tools help you reach out to your audience more efficiently and effectively, thus strengthening the bond and increasing the chances of conversion. Want to reduce your CAC to half? Book a strategy call Top Lead Generation Automation Tools 1. Wisepops Wisepops is a powerful onsite marketing automation platform that helps businesses capture and convert more website traffic. With Wisepops, you can create highly targeted, personalized, automated lead generation campaigns using popups, sticky bars, embedded signup forms, and onsite notifications. Key features: Customizable popup and form designs Advanced visitor targeting and segmentation Integrated with popular CRMs and email marketing platforms Built-in A/B testing and analytics Dedicated Shopify features and integrations Wisepops is an ideal solution for ecommerce businesses looking to automate their lead-generation efforts on their website. By leveraging Wisepops' advanced targeting and personalization capabilities, you can capture more high-quality leads and nurture them through your sales funnel. 2. Unbounce Unbounce is a leading landing page builder that allows businesses to create and test high-converting pages without coding experience. With its user-friendly drag-and-drop interface, you can quickly build custom landing pages for automated lead generation campaigns, such as those driven by PPC ads or social media outreach. Key features: Conversion-focused landing page templates A/B testing and dynamic text replacement Lead capture forms and integrations with CRM/marketing automation tools Detailed analytics and reporting Unbounce is a great choice for businesses that want to optimize their lead-generation efforts through targeted, high-converting landing pages. Its integration capabilities make connecting your lead capture efforts with your broader marketing and sales automation workflows easy. 3. OptinMonster OptinMonster is a lead generation automation tool specializing in email list building. It enables businesses to create highly targeted popups, slide-ins, and other signup forms to capture visitor information and grow their email subscriber base. Key features: Customizable popup and form designs Behavioral triggers (e.g., exit intent) for personalized targeting Integrations with various email marketing platforms A/B testing and optimization tools OptinMonster is particularly useful for businesses that want to retarget and re-engage visitors about to leave their website. Its advanced targeting and segmentation capabilities can help generate more high-quality leads and improve conversion rates. 4. HubSpot HubSpot is a marketing automation platform that offers a suite of tools for lead generation, customer relationship management (CRM), and sales. It enables business organizations to develop specific marketing initiatives, control leads and even automate marketing tasks. Key features: CRM for managing customer interactions Email marketing and automation tools Landing page builder Marketing analytics and A/B testing HubSpot is a great choice for businesses that want a complete marketing automation lead generation solution. Its freemium plan makes it accessible for smaller businesses, while its advanced features cater to the needs of larger enterprises. 5. Marketo Marketo is a cloud-based marketing automation platform that provides advanced tools for lead generation, lead management, email marketing, and analytics. It is beneficial for B2B businesses that require more time to close a deal and work with multiple touchpoints in their marketing campaigns. Key features: Lead management and scoring Email marketing and automation Landing page builder Real-time personalization CRM integration Marketo's powerful lead management and scoring capabilities make it a popular choice for businesses looking to streamline their lead generation and nurturing processes. Its integration with Adobe's suite of tools also makes it a compelling option for companies invested in the Adobe ecosystem. 6. Klaviyo Klaviyo is a specialized email and SMS marketing platform that caters primarily to ecommerce businesses. It offers advanced lead generation automation features, such as customizable templates, automated flows, and detailed analytics to track the success of your campaigns. Key features: Email and SMS marketing automation Segmentation and personalization Ecommerce integrations Abandoned cart and win-back flows Revenue and ROI tracking Klaviyo is an excellent choice for ecommerce businesses looking to automate their lead-nurturing processes and increase revenue. Being easily integrated with the most used ecommerce platforms, such as Shopify, it is a great tool for online stores. 7. Mailchimp Mailchimp is a well-known all-in-one marketing platform that offers various tools for generating leads and managing email marketing campaigns. Due to its simplicity and relatively low cost, it is ideal for small to medium-sized companies. Key features: Email marketing and lead automation tools Landing page builder Social media advertising features Marketing automation workflows Analytics and A/B testing Mailchimp is a great option for businesses setting up essential lead generation and email marketing automation workflows without a steep learning curve. Its wide range of integrations makes it versatile for companies with diverse marketing needs. 8. ActiveCampaign ActiveCampaign is an online marketing tool that enable businesses to deliver targeted messages to their customers through email and text. It also offers lead generation and lead nurturing capabilities. Key features: Automated email series with customizable templates Lead scoring based on engagement Dynamic content based on individual lead data Flexible integrations with other tools ActiveCampaign is a powerful tool (also used for SaaS Marketing Automation) for businesses that want to automate their lead generation and lead nurturing processes. Due to its enhanced automation processes and flexibility, it is suitable for organizations that want to maximize their sales processes. 9. Sprout Social Sprout Social is a social media management platform offering a range of lead-generation automation features. Its social listening capabilities allow you to track relevant mentions and engage with potential leads in real time. In contrast, its lead-generation bots can help you capture contact information directly from social media platforms. Key features: Social media management and scheduling Social listening and engagement Lead generation bots for social media Analytics and Reporting Thus, Sprout Social is perfect for businesses that use social media as a lead-generation platform. Its powerful social listening and engagement features can help you identify and nurture promising leads, while its automation tools can streamline the process. We can help you by providing marketing automation specialists who are experts in driving growth and customer acquisition for software-as-a-service companies. 10. Leadfeeder Leadfeeder is a lead generation tool that uses website visitor data to identify potential customers. It can reveal the names of companies visiting your website and provide insights into their behavior, allowing you to focus your efforts on the most promising leads. Key features: Identify companies visiting your website Reveal visitor behavior and engagement Lead scoring and qualification Integration with CRM and marketing automation lead generation tools Automated lead nurturing workflows Leadfeeder is particularly useful for B2B businesses that follow an account-based approach to lead generation. Leadfeeder can help you prioritize and nurture the most valuable leads by providing detailed insights into the companies interacting with your website. 11. Drift Drift is a conversational marketing platform that uses chatbots to automate lead generation and customer engagement. Its real-time chatbots can start conversations with website visitors and qualified leads and even schedule meetings with sales representatives. Key features: Automated chatbots for lead qualification and routing Customizable chatbot templates and flows Conversational landing pages Lead analytics and reporting Drift is a powerful tool for businesses using conversational marketing to capture leads and provide personalized experiences. Its advanced chatbot capabilities can help you engage with potential customers 24/7 and streamline the lead-generation process. 12. Intercom Intercom is a customer messaging platform that provides lead generation and customer support chatbots. Its suite of messaging tools can help businesses build real-time connections with customers and provide personalized support. Key features: Automated chatbots for lead generation and customer service Message tagging and filtering Advanced reporting and analytics Integrations with other sales and marketing tools Intercom is great for larger enterprises with complex automation and customer support needs. Its messaging features and analytical tools can enhance the business's lead generation and customer relations. Conclusion Lead generation and marketing automation have emerged as indispensable tools for any marketing automation strategy in the modern world. With the right software and tools, one can increase work efficiency, improve the quality of leads, and generate more revenue. If you want to take your lead generation efforts to the next level, consider trying one or more of these automation tools. Do not forget that the team of Saffron Edge is always ready to assist you in understanding the new tendencies in digital marketing and define the most effective strategies for your company. ...
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Four Consumer Trends to Help Drive Your Brand Voice in 2022 and Beyond!
The dynamic nature of the business world does not only depend on the transactions, but the consumers who are driving it. It is important for brands to know their consumer base and feed the information and products according to them! In recent years, consumers have witnessed a huge change in the behaviour, preference, and buying pattern. This is backed by the outbreak of the COVID-19 pandemic, which has induced several changes in consumer’s lives. Here we are listing some of the major trends among consumers, which would provide your brand with key growth prospects: 1. Evolution of Customer Centricity Customer Centricity refers to an approach in which consumers' situation, perception and emotions are kept at the core while making a company's strategy. In the last few years, companies are widely adopting this concept and are using this approach for better customer experience and consumer satisfaction. Now, people are becoming smarter and they are aware of their importance in the business world. They are acting as the driver for the business. Thus, one of the highly popular concepts, on which organisations are significantly working is customer centricity. It is of utmost importance to know your target audience well, after all they are bringing you more business opportunities. Using past data and sales patterns, one can easily draw out trends, which prevails among the customers. For example, if a company wants to know at what time their products are majorly searched, then they can use that time for the launch of their new product or solution. There are many companies that are increasingly using solutions like customer data management tools, which help them to evaluate and frame strategies for better brand value. Imagine, knowing what would be the possible next step of the customers you are serving. This would let any company imagine their brand value and customer retention rate. Drawing a pattern out of the data extracted from various sources can help a company to make different strategies. So, it is important to make customers’ the core aspect of your business along with understanding and observing their patterns through historic data. Timings play a crucial role in determining whether a customer would opt for your services or move to your competitors. Hence, you should identify at what time, customers would probably need your assistance and then, show up at that time. Plan for the path, you want them to choose, at the time when they need it! It is that simple, right? 2. High presence of customers in the digital world The reason why the digital world is holding more prominence than the actual world, is its wide adoption among customers as well as companies. The COVID-19 pandemic compelled companies and consumers to shift to online platforms for any kind of interactions and transactions. In the current scenario, the high penetration of the internet and growing adoption of smart devices like laptops, smartphones, are compelling companies to have a decent footprint in the digital domain. Social media platforms like instagram are helping customers to carry out their shopping while scrolling for entertainment. Now, such platforms are not just limited to people’s personal accounts, but also have emerged as a medium for the companies to interact with their customers. For example, companies like Starbucks, Zomato, and Amazon have started sharing various posts on twitter and instagram in order to map their brand in customers’ minds. Since an average person spends a significant time on their phones, scrolling their social media handles, it is best for the companies to enter their domain and connect with them. Influencers on these platforms have a high capability to influence the audience, who generally look for the review before choosing a product. Thus, opting for such marketing tools can help product companies to improve their brand voice. Nobody can deny the fact that social media has the power to influence people. Any information can be spread like fire on social media. So, why can’t you make barbeque out of it? Customers are becoming advanced, they understand the deal and crack it! All you need to do is to present the deal before anyone else does. Apps are making customers’ lives easy and hence, they are opting for it, recently various apps gained popularity because of this. The main points to remember while launching any app for your company are: It should have easy user interface It should have the ’guiding’ factor It should be quick and attractive Considering these pointers can attract more customers towards it and hence, help you in gaining a brand value. So, chase for what you want to be chased for! 3. Growing awareness among customers about their health and environment Consumers across the globe are significantly changing their lifestyle, food habits and even ethics. There is a surge in the population who are opting for sustainability at the core of their living. It is due to the rising awareness among people about the importance of conserving resources and protecting the environment through every small step. Understanding how consumers are thinking and how changes in the environment and social culture are affecting their lives, is crucial. Many companies are highlighting sustainability in their products and processes in order to gain more buzz among consumers. Imagine a food company becoming completely vegan in order to stop cruelty on animals. In this case, people would definitely opt for it. The pandemic has significantly motivated consumers to opt for a clean diet and to be sensitive towards other beings. In a case study, Grubhub, an online food company, published a report in 2021, in which they mentioned that people are significantly opting for their plant-based dishes. Additionally, in comparison to 2020, vegan orders have surged by 17% and vegetarian orders surged by 55%. Similarly, many fashion brands are introducing sustainable clothing and accessories. This shows that consumers are significantly driving up the concept of sustainability due to the high awareness, which is further creating opportunities for the companies to gain momentum in the digital space. Knowing the level of awareness and information consumers have is important for the companies. Along with that, it is important for companies to respect the emotions of the consumers and also fulfil their environmental responsibility. ? 4. Interactive, Relatability and humour Today, the millennials and Gen Z are the most commonly targeted consumer base for the companies. They are the early adopters of various new products, technologies, solutions and services. This is why it is crucial to target and establish an interactive communication with them. Since these generations are not passive acceptors, it requires a lot to maintain a relationship with them. Adding relatability to the content you post on your business accounts can hold on to them. Millennials need companies to have interactive communication with the companies through various modes, especially social media. For that, companies should be very active on different platforms and always welcome the feedback they get from the audience. Also, it is highly important to understand the slangs and language they use and reflect that in your work. Anything cool and funny would always be in trend among the population. Thus, it is important to maintain the relativity and humour part while communicating to the millennials and Gen Z. Meme culture is at its peak, many organisations, no matter in which industry they deal in, are making memes as a fun way to communicate with their customers and engage them to elevate your brand voice. Word of mouth plays a crucial role in influencing and establishing a brand value among consumers. For example, a person wants to buy a television set, then, generally, they ask their known ones and then scroll online for review. In this case, companies need to build brand image among consumers, which builds trust on them and then, further help in expanding the customer base for the company. Building a healthy relationship with the younger generation with rising disposable income can be a boon for the companies. Be humorous, use their language and know their deals! This is all you need to make hustle among them! To Sum up… The relationship between consumers and businesses is not just limited to the trade of goods services with money. It has transformed to the exchange of ideas, emotions and values. Earlier, consumers were passive receivers of the content floated by the companies, which were limited to a few of the mediums only. But, now, it is a broad spectrum, which companies can utilise to boost their presence and strengthen their brand voice. So, after reading some major trends among consumers, now, you can have the idea of boosting your company’s brand value! Just focus on the concepts like Evaluate, Study, Create, Relate and Shoot your business sales! This mantra will give you a clear vision of your target audience and hence, help in creating your brand voice. ...
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How Online Reputation Management for Dentists Works
In today’s age of instant information, nothing is more important to a business than its reputation. Without a good reputation, success is limited, and your long-term future is cast in doubt. According to the 2nd King Report on Corporate Governance (King 2), Reputation is a function of stakeholder perception of a company’s integrity and efficiency, derived from many sources, such as customer service, employee relations, ethical conduct, and environmental practices. So, while it’s important to align the interests of society with that of the business concerned, it is also necessary for the interest of the company itself. Elements of reputation management: We can think of reputation entailing the following three factors. Image: what the customers think of the company Identity: The company’s perception of itself Personality: what is the company is all about These three factors need to be aligned for building and maintaining a company’s reputation. For instance, if a pharmaceutical company identifies itself as a leader of medicine for the treatment of HIV (identity) and the customers approve of it (image), then there is harmony between image and identity. Reputation management is responsible for safeguarding and further strengthening this harmony between image and identity. The three-part reputation marketing for dental practice: For success in dental practice, you need to accomplish three things. Online presence: This means your practice needs to be found on Google search results, which is the largest search engine in the world. Customer engagement: The prospective patients need to see content about your practice that encourages them to make an appointment with you. Building and maintaining an online reputation: You need a simple process to monitor and protect your online reputation. This means you need to keep vigilant and know what is being posted about you online. You also need to have a plan to protect yourself from being vulnerable to negative reviews. Today, prospects are more informed than ever before. They are often aware of your products, services, and overall dental practice before they even step inside your office. Thanks to the penetration of the internet, patients today can search online for the information. Research found that 51 percent of consumers searched for dentists via search engines. Due to this, it is important for dentists to actively engage in reputation management. Creating an online presence: Your online presence goes hand in hand with reputation management. Make sure you have an active and well-designed website which can be found when potential patients search for their dental queries online. You can also create accounts on all the websites that are applicable to your dental practice. In addition to the popular social networking platforms like Facebook, Twitter, and Google+, be sure to include review sites such as Yelp and Google My Business. The goal is to bring your practice in front of prospects who are hanging out across various platforms. Google Maps: Once you have your dental website and online accounts, you need to make sure you list your practice on Google Maps. This makes it easy for potential patients to locate you and make an appointment. Dominate Google Maps: Google Maps can drive new patients to your office every single day. But in order to make it happen, you need to make sure Google can find your dental practice when patients go on a search. Listing your practice on Google Maps is just the beginning. If you want to dominate Google Maps, you need to claim more than just your Google My Business listing. Prospects search for popular search terms like. “dentist near me,” or “top-rated dentist,“ mostly on their mobile device, and Google Maps shows them the dentists close to their location. Google suggest that 4 out of 5 people used search engines to conduct local searches. 88 percent of the searchers used smartphones. 5 Steps for Dentists to Dominate Google Maps: To successfully increase visibility, get more reviews, and boost local rankings for your dental practice using Google Maps, you need to follow these five steps: Claim your Google My Business Profile: If you already own your Google My Business listing, verify it and get live on Google Maps. Ensure your NAPW info is accurate: NAPW is a local SEO responsible for ranking in the local search results. It is an acronym for N = Practice Name A = Address P = Phone Number W = Website If any of this info is inaccurate and inconsistent, it can negatively affect your ranking and Google Map presence. Optimize your Google My Business listing: Add an attractive logo and eye-catching cover photo. Some practice photos and a video would be exceptional. Encourage satisfied patients to leave you a review: Reviews not only help you dominate Google Maps but also maximize your reputation. Make sure you provide direct links to your patients to make it easier for them. Advertise your practice on Google Maps: The free and easy days to rank higher for local SEO for dentists have long gone. You need to advertise your website to increase visibility on Google Maps and get your practice website rank higher. Take a look at how dentists dominate the local search results. Dentists now need to advertise their practice on Google and Google Maps to keep pace with the local competition and grow their practice. It is the job of paid search professionals to get similar results for their clients. Customer engagement and social media conversations: To build and maintain a good reputation, you need to constantly share content with an audience that meets their desires and needs. Make sure it engages them and convince them to make an appointment. Monitoring online conversation is equally important to get valuable insights about your practice. It is essential to know your patients and see what they share online. Knowing this can alert you to their issues and negative experiences they may have had with your practice. It allows you to address those problems timely. Competitive analysis: It is also imperative to monitor your competitors online. This can give you valuable information about your competitors, what they are doing successfully and how you can improve your practice. Managing your online reputation: Reviews play the most important role in building and maintaining an online reputation. Few things in today’s world are as important to businesses as online reviews. Potential patients trust reviews and follow them with multiple review sites to decide which practice is the best choice. 84 percent of consumers trust online reviews from strangers as much as recommendations from people they know. Reviews alone are not sufficient as most of them are low rated. You need to procure top reviews from consumers. Responding to Online Reviews and Criticism: You need to respond to reviews and customer feedback. Try to address their concerns and if you think it can’t be addressed immediately, take the conversation off the online channels. A negative review posted by an unknown across any platform can devastate your practice. Importance of Responding: Responding to a patient’s reviews and feedback demonstrates that you care about your patients and value their input. The nature of the patient’s comments will determine your response to their reviews. Never Be Defensive: It is prudent to avoid being defensive when responding to a negative review.A proper response to negative patient experience should include: An apology for the bad experience A positive statement about your practice that would negate the patient’s negative statements Thank them for their feedback A call to continue the conversation and resolve the issues offline Analyze reviews: Keep an eye on the type of reviews your practice receive. Negative reviews indicate that there are recurring issues within your practice that need to be addressed. Analyze each negative review and determine if it was a one-time incident or part of a recurring issue. Take note of the positive reviews as well and see what your practice is doing right. Determine what your patients appreciate about your practice and continue to serve them to meet those standards when they return. Resolve issues of unhappy patients before they vent online: Patients leave reviews because they feel passionate about their experience with your practice. Their experience can be either positive or negative. Put the positive experiences to your advantage of positive by asking your patients for online feedback when they leave. On the other hand, if you are aware of a negative patient’s experience, do everything within your power to resolve the issue before they leave and review your practice online. Chances are that the patient may still mention the negative experience but will also declare how the practiced cared to resolve the issues immediately. How to Get More Reviews for Your Dentist Office? Knowing the review acquisition tactics are necessary to see growth in the number of patient reviews. Some tactics can help you skyrocket your reviews without spending a lot on review collection. Ask patients to review your practice: A simple and obvious way to generate testimonials is by asking patients for online reviews.Statistics reveal that 74 percent of customers who were asked for a review, 68 percent were willing for it. Run an email campaign: An email campaign is a simple way to ask patients to review your practice. Asking patients via email is relatively inexpensive but mighty effective. For example, the ride-sharing company Lyft asks customers to review them after they have taken a trip. Source Post on social media: If you have a considerable following on social media, you are in great position to ask patients to review your practice. Most of the people scrolling through social media will take out the time to review you, especially if they had a positive experience with your practice. Important Review Sites for Dentists: There are various websites where you can increase your exposure and monitor online reviews. Yelp Reviews Yelp is an important site dedicated to providing reviews of all sorts of businesses. Many dental practices seem to ignore the importance of Yelp. A survey found that 51 percent of dentists allow Yelp review pages of their practice to go unclaimed. Failing to claim your Yelp page can result in loss of crucial reviews from satisfied patients. Google Reviews Google My Business is another site for reviews. It’s a social media page which allows people to post reviews, compliments, and recommendations of businesses. There are millions of people whose feedback can play an important role in your dental practice. It also allows you to interact with patients more in-depth compared to sites like Yelp. Currently, 45 percent of dental practices have not claimed their Google+ page. There is an enormous possibility to interact with patients and potential patients by joining Google’s social network. Facebook Reviews: Facebook is, without a doubt, the most visible and interactive platform that millions of users visit on a daily basis. People use Facebook to discuss nearly every facet of their lives, sharing details and events with their online friends. Facebook can be effective to garner positive reviews about your practice and interact with potential patients. Important dental review software platforms With so many review platforms and dozens of dental review sites that house reviews about dental practices, it may get difficult for the dentist to manage their online reputation. However, software developers have come up with solutions for this critical piece of a dental practice’s marketing strategy. Consider the following resources and select the one that works best for your dental reputation management. Doctible: Doctible isa healthcare platform that engages patients and automates back-office workflow. It helps private practices and health systems in continuous growth. BirdEye: BirdEye has a microsite with all your reviews on it. The BirdEye dashboard allows you to manage all your reviews effectively and respond to them. The mobile app further makes it easy for you to manage reviews. Social Review Wizard Social Review Wizard automates review requests and offers centralized review management, and a single spot for all your reviews. Although it isn’t a dental specific platform, the small business offering makes it an affordable option for dentists. Rave Reviews Rave reviews is a software specifically designed for dentists, but it can be used for other industries too. Five Star Review System The Five Star Review System simplifies the task of reviews and referrals. It allows a reviewer to send their reviews to multiple sites at once. Reputation Loop: Reputation loop allows you to manage your online directories in one place. It also offers Integration with various practice management software programs. Wrapping Up Reputation management is as important for dentists as it is for any other business. Because we live in the digital age, most people are looking for your practice online, and your existing patients are leaving reviews. This is why it is essential that you look at all the aspects of reputation management and devise a plan that can help you solve problems tactfully. Remember that reputation management is an ongoing process and you’ll need to work on it even when things seem to be going in a flow. For more information on how we can manage your online reputation, contact us today. ...
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