Why Do You Need Content Curation?
May 25, 2016
May 25, 2016
10 min read
10 min read
Content has become king when it comes to online marketing, which has prompted a rush of people to create useful and interest content for their potential customers. Unfortunately, creating useful and interesting content is much easier said than done, which is why some people choose to blend it with a smart and sensible approach called content curation.
Like its name suggests, content curation means searching for the useful and interesting content that can be found on the Internet before presenting it for the pleasure of potential customers. It prevents businesses from having to come up with its own content, which means saving a significant amount of time, effort, and other resources. Better still, it provides businesses with much the same benefits, serving to make their inbound marketing that much more efficient and effective in the long run by establishing their expertise and experience.
Simply put, content curation is an invaluable tool of online marketing in the modern age, though it should be noted that like most tools, it needs a master to make use of its full potential.
How Can You Master the Art of Content Curation?
Businesses can master content curation by keeping these tips in mind:
- Although businesses can just find useful and interesting content before presenting it to their potential customers, this is not a reliable method for building their reputation in the long run because the nature of such services makes them replaceable. Instead, they need to make sure that they are adding some sort of value to the content that they are presenting. For example, one great way for businesses to add value is to present the right content in response to a perceived need in their potential customers, thus saving them from having to do to searching on their own.
- Businesses need to make sure that the content they present are tailored to the needs and interests of their potential customers, much the same as when they are creating useful and interesting content of their own. Those that do not understand their potential customers are doomed to fail, meaning that they need to either conduct market research or gain similar insight through some other means before getting started.
- If businesses are not sure how to start when it comes to content curation, they should not hesitate to look at what other content curators are doing. In fact, the simplest and most straightforward way to learn content curation is to look at what the most successful content curators in the business's chosen field are doing, though it is important to note that the best content curators must learn to step off of the path of emulation once they are confident in their work.
- Finally, it is important to note that the best way to learn content curation is to practice and practice. Businesses should look at how their potential customers respond to their content curation, make small changes based on their responses, and then look at the new results in order to engage in a constant process of improvement that will enable them to keep up with their competitors.
Further Considerations
With that said, it is important to remember that mastering content curation for inbound marketing purposes is something that needs a significant investment of both time and effort. As a result, those who cannot spare such resources for inbound marketing should not hesitate to outsource such tasks to an inbound marketing specialist .
Key tips for Direct To Consumer Brands to enhance Customer Retention and CRM
High customer retention can be very beneficial for direct-to-consumer brands. It can dramatically boost their customer acquisition and sales. However, a company can gain a high revenue or sales with a smaller customer base too. So, they don't necessarily have to expand their client base. Direct-to-consumer brands can have a relatively smaller audience base, but they may have dedicated customers who frequently purchase goods and services from them. You may have come across the fact that reaching out to existing customers is way easier and cost-effective than acquiring new ones. Well, client acquisition is a costly process that requires a lavish amount of marketing spend. Source: Pexels On the other hand, having repeat customers can allow your brand to earn more, get more customers via word of mouth, increase the credibility of its products, and much more. DTC businesses are known for their personalized services, and consumers love that! According to a study, 77% of the customers choose brands that offer a personalized experience or service. Another study highlighted how 75% of the customers trust purchase recommendations when those suggestions are personalized as per their needs. The American multinational corporation "Nike" followed a strategy to increase their personalization within their offerings. They wanted to strengthen their customer relationship and wanted to make better-localized inventory/demand predictions. According to their annual report of 2019, their direct sales were increased by 35%. The direct business channel had outperformed all the other channels; it contributed 32% to Nike's total annual revenue. Thus, DTC sales were quite critical for Nike's future growth. However, this was not possible without effective CRM tactics and client retention strategies. As a DTC brand, your business should be aware of such techniques as they help you grow your business massively. Let’s look into the essential tips to help your DTC brand boost its customer retention and CRM. Tips For DTC Businesses To Improve Their Customer Retention And CRM 1. Direct To Consumer BrandsShould Measure Some Key Metrics To improve your customer relations and client retention, you need to measure your metrics. To analyze your metrics, you need to collect an ample amount of consumer data. It will help you in understanding the true impact of your business. There are a few standard metrics that you should analyze, like your brand's repeat purchase rate. What is the retention rate on your bring-back campaigns? What is the return rate on your email campaigns, discount offers, etc.? Has your Average Order Value or AOV increased? Are there any specific months where your sales rise? Are you tracking your profitability? What kind of CLV or average customer lifecycle does your brand have? You must evaluate these figures to know the present state of your business. These figures will help your team fine-tune its customer retention tactics. 2. Ensure A Consistent And Custom User Engagement Not all first-time purchasers return to a DTC store; the reason might be a lack of trust, interest, or relevance. Hence, when a new customer places an order, your company should present a post-sales campaign to encourage repeat sales. In this way, the customer will interact with your brand more than once. It will induce credibility, trust, and relevance. If you can customize these campaigns according to various customer personas, then you can maximize your sales. We have mentioned some campaigns that you can tailor according to consumer persona. User data-based campaigns One of the most effective ways to send personalized messages to your consumers is by using consumer data. You can develop targeted campaigns based on their activities that trigger their purchase decisions. For instance, to reduce cart abandonment rates, you can send personalized email campaigns that offer a 5-10% discount on the same day. Consumer history-based campaigns A great way to use consumer data to boost customer retention is by using their data from previous purchase history. For example, if a consumer buys a gaming PC, you can target them with a game controller that enables them to elevate their gaming experience. You can advertise the gaming controller via re-engagement email or push notification. Use other channels to uplift customer retention Today, consumers are always on the internet and access the internet through various mediums. They don't like to wait and repel irrelevant messages. Thus, a DTC brand needs to engage its customers on the most active channels. Once they do that, they can ease out communication and reduce any form of delay. So look for active channels through which you can boost engagement. 3. DTC Businesses Should Explore New Digital Channels One area where several DTC brands fail to impress their audiences is real-life customer experiences. If your brand offers cosmetics, sportswear, eyewear, tea, etc., you might struggle to deliver a real-life customer experience. However, many DTC businesses are generating more revenues via online platforms than their brick-and-mortar retail stores nowadays. With O2O commerce, offline, physical stores can allow their consumers to shop directly from their homes. Source: Unsplash Another great marketing strategy for the DTC brand is conversational commerce. Today, businesses use Whatsapp, Facebook messenger, etc., to interact with their consumers. The cross-platform instant messaging app "Whatsapp" has 2 billion monthly active users, which offers features like "Whatsapp for business." Therefore, direct-to-consumer companies can use these apps for interaction where their customers spend most of their time. 4. Encourage Customers To Place Reorders Your business can leverage omnichannel marketing strategies to encourage customers to make repeat orders. You must use omnichannel marketing strategies if your products are perishable. Perishable products include coffee beans, tea leaves, food items, sport or health supplements, etc. These products have a limited shelf life, due to which you get the opportunity to encourage them to buy from your brand if they want to restock their supply. All proactive DTC brands use customized campaigns to trigger purchase emotions among their customers. You may have seen DTC brands sending a 15-day reminder or a one-week reminder to remind their customers to refill their supplies before it ends. Source: Unsplash 5. Be Data-Driven, Test Your Campaigns! While doubling your efforts on various types of marketing campaigns, you must not ignore the effectiveness of these campaigns. To judge that, you need to evaluate them through a testing process. When you incorporate a testing phase, you will eliminate intuition-led tactics and derive data-driven strategies. Even if you want to enhance your repeat purchase rate via email marketing or push notification, you need to test them to get the best results. Successful DTC businesses a/b test their campaigns to analyze which type of campaign is most appealing to their customers. During the testing phase, you can add customer funnels to figure out areas that act as a point of friction. You can then eliminate those areas to get your desired results. For instance, a low CTR rate in an email campaign may signify that a customer isn't satisfied with your content or email design. Takeaways To deduce customer retention to its simplest form, we can say that it's all about making a customer's shopping experience more engaging or enjoyable. All Direct to Consumer brands should focus on making their clients feel valued. The strategies mentioned above can help your brand achieve a high customer retention rate and a better customer relationship. If you are a DTC brand looking to uplift its growth, ROI, customer retention, or client acquisition, get in touch with our experts to know more! ...
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Lessons Legacy Brands Can Learn From Leading DTC Brands & How They Use First-Party Data
There's no doubt that direct-to-consumer (DTC) brands have disrupted the retail landscape. They've quickly become some of the most popular and profitable brands thanks to their unique ways of marketing and selling their products, which have made them very popular. What can legacy brands learn from these DTC success stories? A lot, it turns out. Here are a few lessons that all brands can take from leading DTC companies: Use first-party data to your advantage One of the biggest advantages of DTC brands is their ability to collect and use first-party data. This data is incredibly valuable, as one can use it to understand customers better and personalize their shopping experience. Here are a few lessons you can learn from leading brands on how to use data: Collect as much data as possible If you want to improve the customer experience, it's important to collect as much data as possible. DTC brands are experts at this, often using loyalty programs and customer surveys to gather information. This data is then used to make improvements based on customer feedback. Even if you don't have access to the same amount of data, there are still ways to collect valuable information from your customers. Using tactics like customer surveys, you can gain insight into what your customers want and need. That will help you make the necessary changes to improve their experience. Use data to personalize the customer experience. DTC brands use data to personalize the customer experience by understanding their customers' needs and desires. It allows them to create a shopping experience tailored to each customer. You can use data to personalize the customer experience in your store. By understanding your customers' needs and desires, you can create a shopping experience tailored to each customer. It will help you build relationships with your customers and increase sales. Use data to improve your business. DTC brands use data to improve their businesses continuously. They do this by using data to test new hypotheses and measure results. By taking advantage of data, DTC businesses can continually improve their products, services, and operations. It allows them to stay ahead of the competition and provide better value to their customers. There are many ways to collect data that one can use to improve your business. Online surveys, customer feedback forms, and user testing are all great sources of information. You can also use analytics tools to track how customers interact with your website or app. By understanding how people use your product, you can improve conversion rates and customer satisfaction. Build a strong brand identity Another key to DTC's success has a strong brand identity. These brands know who they are and what they stand for, and they use this to connect with customers on a deeper level. Here are a few lessons you can learn from leading brands on brand identity: Define your brand identity To create a strong brand identity, you need to understand who you are as a business. What values do you stand for? What kind of customer are you targeting? Once you have a clear understanding of your brand identity, you can start to craft messaging and visuals that will resonate with your target audience. A few important things should reflect your brand identity in everything from your website design to how you answer customer questions. By defining your brand identity, you'll create a consistent and recognizable brand that customers will trust and remember. Be true to your brand identity. It's not enough to have a strong brand identity; you also need to be true to it in everything you do. From how you communicate with customers to the products you sell, make sure that everything aligns with your brand values. That will help build trust and loyalty with your customer base. If you're not consistent with your branding, customers will get confused and may not trust your company. Make sure that you're always putting your best foot forward by staying true to your brand identity. It's the only way to build a strong, lasting relationship with your customers. Tell a compelling story. Your brand story is one of the most important elements of your business. It's what will connect customers to your business on an emotional level and make them want to support your brand. Tell a compelling story that will inspire customers to connect with your brand. Focus on why you started the business and what makes you unique. That will resonate with customers and make them want to support your brand. Keep it clear, concise, and authentic for the best results. Invest in marketing A strong brand identity is nothing without a well-executed marketing strategy. Invest in activities that will help you reach your target audience and deliver your message in a way that resonates with them. This could include online advertising, PR, content marketing, or influencer marketing. You'll ensure that your brand stands out from the competition and reaches the right people. With a solid marketing strategy in place, you'll be able to achieve your business goals and build a successful brand. Build a community DTC brands are often built on the power of community. Find ways to connect with your customers and create a space where they can interact with each other. It could be through social media, an email list, or even events and meetups. By building a community around your brand, you can create loyalty and customer engagement to help your business thrive. The community can also help you build relationships with other businesses and individuals in your industry. You can create a stronger network that can help you reach new customers and grow your business by working together. Spend money on the customer experience. DTC brands also know the importance of investing in customer experience. They know that making the experience seamless and fun is important to keeping customers happy and interested. Here are some things that leading DTC brands do to create a great customer experience: The first step to delivering a great customer experience is making it easy for customers to find what they're looking for. DTC brands need to have a well-organized website that makes it easy for visitors to navigate and find information. The second is providing a good customer experience; Good customer service means being available when your customers need you. Personalization can go a long way in making your customer feel valued. In today's fast-paced world, customers expect quick responses to their inquiries. DTC brands offer a wide range of products and services. From clothing and accessories to home goods and beauty products, DTC brands have something for everyone. And with competitive prices and convenient online shopping, it's easy to find the perfect item for your needs. They make it easy for customers to purchase items online or in-store. This makes it convenient for customers who may not have the time or ability to visit a store in person. They offer loyalty programs and discounts to keep customers coming back. This allows them to maintain a good relationship with their customers and encourages repeat business. Additionally, it helps them build brand loyalty among their customer base. By following these lessons, you can create a customer experience that will keep your customers happy and coming back for more. Be responsive to customer feedback. Finally, DTC companies are typically very responsive to customer feedback. They're always looking for ways to improve the customer experience and ensure that their products and services meet customer needs. Here are a few lessons that you can learn from leading brands about customer feedback: Always listen to customer feedback. DTC companies are constantly monitoring what customers are saying about their experiences. They use this feedback to improve their products and services. Be quick to respond to customer feedback. DTC companies understand that customers expect an immediate response when they give feedback. They respond quickly and address any concerns that customers may have. Use customer feedback to improve your product or service. DTC companies use customer feedback to improve their products and services. They understand that customer feedback is valuable and use it to make changes that will enhance the customer experience. Make sure your product or service meets customer needs. DTC companies focus on making sure their products and services meet customer needs. They understand that customers expect a high level of quality, and they work to meet those expectations. While one can apply these lessons to any business, they're especially important for legacy brands looking to stay relevant in today's ever-changing marketplace. By following these lessons, brands can keep up with the competition and set themselves up for long-term success. ...
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Why Digital Transformation Is Important For Your Business
Digital transformation has completely transformed the landscape of marketing, commerce and client engagement and more in a positive way that impacts every area of your business. In this digital-centric world, digital transformation has become a hot topic and is much more than just digital; it's all about revolutionizing the business strategies to be innovative and customer-centric at their core. For businesses to get prepared for the upcoming industrial revolution, they must opt for digital transformation to unlock new potentials and overcome the challenges. It's the right time for businesses to rebuild the technology to succeed in the connected future and bring their vision come alive. Every enterprise now wants to become a technology enterprise! Digital Transformation is essential for securing future business growth, as well as maintaining customer loyalty and satisfaction. See how Digital Transformation is so imperative for your business: Excellent Customer Experience The primary focus of digital transformation revolves around improving the digital experience of the customers by creating a compelling personal experience. Thus, customer satisfaction will grow leading to customer loyalty. This increased revenue and productivity for the business. Great Marketing Tool People nowadays are exposed to a wider range of unique technology start-ups and inventive businesses. Customers now expect the business to advertise and invest in innovation to transform them more appropriate examples and digital transformation is an amazing platform for this purpose. Constant Improvement With improved productivity and customer satisfaction, organizations can continue to expand and enhance. The remarkable development enables the firms always to collaborate, learn and function well throughout regular iterations and reviews and grow their own experience and knowledge. Digitally transformed businesses can deliver excellent end-results by developing unique processes, solutions, services and business models in a fast-forward environment. Reduced Risks In an IT industry, the possible chances of failure are reduced mainly. A great approach to digitalization eradicates maximum obstacles and makes the organization future ready by automating workflows, updates, daily communication, internal as well as external processes and collaborative feedback at the end of the day. Cybersecurity Hackers outside and inside organizations have discovered new ways to attack, disrupt and undermine growing business. Trust remains the ultimate thing, giving security digitally focussed firms a significant benefit in brand reputation. With the increasing rate of digital theft and corporate spying, cybersecurity has become a major focus of businesses plan and execute their digital strategy. Conclusion While the above list could be longer, these are just a few reasons why digital transformation is significant for your business. If you are interested in transforming your business digitally, get in touch with us for a wide range of business solutions. ...
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