Why Does Your Website Need Professional SEO Audit Services?
Jan 17, 2024
10 min read
Prioritizing the appearance and health of the websites that appear prominently in search results is crucial in the current digital world. Many companies invest in SEO to boost visibility, but it is not just about funding but ensuring those efforts pay off.
This is where a professional SEO audit company becomes invaluable. These experts thoroughly examine your website's performance, identifying areas for improvement. Think of it like a health checkup for your site.
The SEO audit company provides practical recommendations for improvement. This blog will study the importance of a professional SEO audit company, explaining how their expertise can help your website gain more visibility, climb higher search rankings, and ultimately result in higher user engagement and traffic.
What is an SEO Audit?
A website audit thoroughly examines how well a website is doing. It looks into different parts of the site to understand what's working and needs improvement. After the audit, businesses can find and fix issues that might hurt the user experience and hinder business growth and success.
Different types of Website Audits
There are various website audits that focus on specific aspects of a site. Here are some common ones:
Technical Audit:
This looks at everything that affects how smoothly a website runs. It checks for issues like search engine crawl errors, mobile friendliness, broken images or links, and how fast pages load.
SEO Audit:
This type analyzes how well your website is doing in search rankings. It covers keywords, link profiles, how people find your site, the information on your pages, and if people are doing what you want them to do on your site.
Content Audit:
Often part of SEO audits, this gives feedback on what kind of content connects with your audience and encourages them to take action.
Design Audit:
Ensures your website looks good and provides a great user experience. It checks things like how information is presented, the structure of the content, and the use of colors.
Competitor Audit:
This helps your business by finding out what your competition is doing. By understanding their strategies, you can plan to improve your business performance.
Benefits of Professional Website Audit Services:
A company's website serves as the first point of contact with potential customers. It serves as the first impression, a marketing tool, and a platform for engaging with the target audience. However, maintaining a high-performing and secure website requires regular attention and, more importantly, the expertise of a professional SEO audit company. Here are some key benefits of investing in such services:
1. Performance and Speed Optimization:
- Page Loading Speed: Professional audits identify elements that may slow down your website and affect user experience. Optimization recommendations can significantly improve page loading times, reducing bounce rates and keeping visitors engaged.
- Mobile Responsiveness:As the importance of mobile devices rises, ensuring your website is compatible with the mobile screen is crucial. Audits pinpoint areas for improvement, ensuring a seamless experience across various screen sizes.
2. Improved Search Engine Optimization (SEO):
- Keyword Optimization:A professional audit scans your website's content and suggests improvements for better keyword targeting to boost search engine rankings.
- Backlink Analysis: Identifying and addressing issues with backlinks enhances your website's authority and trustworthiness within search engines.
- Content Quality and Relevance: Audits often provide insights into content quality, ensuring that your website provides valuable and relevant information to your audience.
3. Security Measures:
- Vulnerability Assessment: Professional audits thoroughly examine your website's security vulnerabilities. This helps in fortifying your defenses against potential threats.
- Malware Detection: Detecting and removing malware is crucial for protecting your website and visitors. Professional services use advanced tools to identify and eliminate security risks.
- Data Protection: With an increasing focus on data privacy, audits ensure your website complies with necessary regulations, building user trust.
4. Identifying and Resolving Technical Issues:
- Broken Links and Errors: Professional audits from a reliable SEO audit company identify broken links and errors, ensuring a smooth and error-free user experience.
- Code Optimization: Examining the website's code helps identify areas for improvement, enhancing overall functionality and performance. An SEO audit company can provide specific recommendations for code optimization.
5. Analytics and Reporting:
- Insights: Professional audit services provide comprehensive reports with actionable insights. These reports are invaluable for making informed decisions about your website's strategy and improvements.
- Tracking and Monitoring: Continuous monitoring is necessary for maintaining a high-performing website. Audits establish a baseline and enable ongoing monitoring to optimize your website.
Website Audit Process
This systematic process involves evaluating various aspects to identify issues, uncover opportunities for improvement, and ensure your website aligns with industry standards. Let’s discuss the typical website audit process:
- Define Audit Objectives:The first step is to understand Goals and clearly define the objectives of the audit. To increase performance, SEO, and security, knowing your goals guide the audit process. Find the key performance indicators (KPIs) relevant to your website's success. This could include page loading times, conversion rates, or SEO rankings.
- Accessibility and Indexing:A Crawlability Assessment is necessary to check if search engines can easily crawl and index your pages. Identify and solve any issues that may hinder accessibility. Examine and review the robots.txt file and sitemap to ensure they are properly configured, as it will guide search engine crawlers effectively.
- Performance Evaluation:Test the speed of your website, including individual pages. Optimize images, minimize code, and leverage caching to increase loading times. Also, optimize your website to be mobile-friendly, providing a seamless experience across various devices.
- SEO Analysis:Evaluate the effectiveness of your current keyword strategy. Identify high-performing keywords and areas for improvement. Direct your focus on enhancing the quality and relevancy of the backlinks. Analyzing the content on your site for quality, relevance, and alignment with SEO best practices.
- Security Assessment:Complete scanning for potential security vulnerabilities. Address issues promptly to safeguard your website and user data. Utilizing tools to detect and remove any malware that may compromise the integrity of your site.
- Technical Evaluation:Identifying and fixing broken links and errors to ensure a smooth user experience. Review the website's code for optimization opportunities. Remove any redundant code.
- Analytics and Reporting:Gather relevant insights from analytics tools, SEO platforms, and security scanners. Compile the insights into a detailed report. This should include actionable insights and recommendations for improvement.
- Prioritize and Implement Changes:Categorize the identified issues based on their impact and urgency. And accordingly, develop a plan for addressing and implementing changes. This may involve collaboration with development, marketing, and IT teams.
- Post-Audit Monitoring:Implement tools for ongoing website performance, security, and SEO monitoring. Remember to regularly revisit the audit findings and adjust strategies based on evolving industry trends and changes to your website.
Conclusion
Throughout the blog, we learned that a professional website audit is essential for businesses aiming to improve online performance, user experience, and overall success. Various audit types, including technical, SEO, and content audits, provide insights for targeted enhancements.
Investing in the services of an SEO audit company offers benefits like performance optimization, improved SEO, enhanced security, and resolution of technical issues. Saffron Edge, a leading digital marketing firm, specializes in complete website optimization solutions. Their expertise makes them a valuable partner for businesses seeking tailored strategies to excel in the competitive digital landscape.
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Three Key Tips To Sell More Through The Use Of Social Media
Social media has been an inevitable part of DIGITAL MARKETING and you can barely walk straight without paying attention to the prospective potential of social media. The already expansive influence of social media is progressing further to an immense mass with every passing day, and you can’t simply evolve into a brand if you’re not on social media. And, if you’re already successful, you owe the fortune to social media. Now, if you understand the scope of business on social media, here are some tips to help you sell more using social media. 1. Find out where your customer is: Good investment is all about spending your money at the appropriate place. Take out time to explore the accurate place wherever your target audience regularly breathes. Where people are discussing your business, where there is a need for your services, where people are already speaking of you and your competitor, that is the right place to put your resources and woo the customers. Find out the insights of different social media platforms to know the platforms where the leads conversion is the highest. Social media monitoring will give you the right insights and opportunity to create personalized engagement activities. This will help you to build trust among the audience. Most of the business fail to establish the desired impact because more or less they believe in creating their presence on different social media channels. But, if the various experts on the industry are to be trusted, the need is to identify the top three or four best social media channels and focus completely on utilizing them. 2. Keep it simple: Complicating things is the worst thing that you can do to irritate your customer with your social media marketing. If your social media sales funnel is complicated, which is generally what most people go wrong, chances are people won’t consider ever again. Serving the expectation to cater what people really need is what people should focus on rather than complicating the purchase process, making it a journey of 10-11 clicks before they can finally get the product. 3. Focus on mobile social media users: As we all know that use of mobile is increasing with every passing day and every brand is focusing more and more on mobile users content. With this, even the number of mobile apps are also increasing and it has become more important for you to strengthen your presence among mobile phone users. Now, how to do it? The answer is to check your websites mobile performance using free mobile speed checker tools available on Google and try to fix all the issues that are indicated. Speed on mobile platforms is hampered by heavy images, an absence of proper CSS, HTML coding, and Javascript. For most of the users, the major turnoff is when they face speed issues making their first experience bad. They don’t probably come back if their journey from Point A to Point B (From the point of introduction on social media to the final checkout) proves bad. We hope these tips prove helpful and your business blossoms with yielding you huge profits. ...
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7 Reasons Why Your Inbound Marketing Needs A U-Turn
To have an accurate and right content for your Inbound Marketing campaign, content marketers need an exact update on the nature of business services they offer - as to create the right content for your business. With this, In order to get a U-Turn in your business marketing, there are certain criteria which combine. Competitor’s Strategy: Ideally, it is very advisable to know how and what your competitors are thinking, as to get a counter effect to it. Every business empire has it own secrets hidden aloof or inside its scabbard and no one is ever ready to reveal it to you. However, hiring provocative Inbound Marketing experts will show you the way forward. Consistent Market Changes: Even the brick and mortar roadside stores has seasonal changes constantly. Not to talk more of the real-time business world which has kissed and an apex of technological advancement with the use of peak marketing tools. Do you think you are not making more profit than you expend? Or perhaps your business is gulping more effort with less results. Then you need a total Turn-Around in your marketing campaign and strategies. Incoming Customers: As the marketing world expands in productivity and size, more and more customers are coming on board. Here is where you need treat with more care and tactics, hence understanding that the market is growing outburst. An Inbound Marketing U-Turn will successively assist the business to attain and maintain excellence. As well as supplying incoming customers with their needs. Emerging Markets: Do you believe in change? Changes in the market can hit your business at the rib if taken unaware. And as that, you need updated information on what the future of the market would be. It’s not necessary to invite a foreteller, but constant research, evaluation and assessment of the present market by inbound marketing experts can supply useful answers. The future of every successful business is nevertheless, very bloated and ready to yield greatly if well monitored. Increased Visibility and Brand Awareness: The advanced world has made it workable for even the littlest brands to increase overall acknowledgment. By delivering content that is adjusted to the purchaser's adventure, your intended interest group will have the capacity to discover your content as they do their research. In case you're not out there, they won't discover you. It's that simple. Goodness, and reward! On the off chance that they like what you've thought of, they'll impart your substance to their interpersonal businesses– significantly expanding your perceivability and appraising your popularity for being a sound asset. Economic Adjustment: Here is one out of the many reasons your Inbound marketing needs a productive U-Turn. Depending on the size and nature of your business with regards to its locality; economic fluctuations can be certain. And hence the need to restructure your strategy subsequently. Simplifies Sales and Marketing: Some people do what is known as Aggressive Inbound Marketing. Nonetheless, they get better results at the end. What matters most is a good result, and if advertising groups come together they can make effective products for prospects. Salesmen are the hotspot for key bits of knowledge into what the clients needs and requires at various phases of their purchasing venture. Equipped with such information, advertisement can create high-end contents focused on the customer's, answers their inquiries and takes care of their issues. Together, deals and inbound marketing can is enough to spread that information to drive sales, expand transformations and sustain existing clients. ...
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How to Find The Best Keywords With ‘Ahrefs’ and ‘SEMrush’
<!-- <img class="aligncenter wp-image-10769 size-large" src="/uploads/2018/05/joao-silas-74207-unsplash-1-1200x800.jpg" alt="Book With Pen" width="1140" height="760"> --> Who doesn’t like free traffic from Google? I do and I am pretty sure you fancy a lot of traffic coming to your website from Google as well. And a thorough keyword research is probably the best way to get it. Obviously, if all your website content is wrapped around keywords that boast a high search volume, you are bound to receive some extra traffic. Moreover, merging the power of digital marketing with your keyword optimized content will have you reaching new heights of exposure and traffic coming to your website, which is never a bad thing for your business, right? Think you don’t have the required knowledge or time to conduct a proper keyword research? You’re wrong! It could have been the case 10 years back but in this tech-savvy world of today, doing keyword research is a piece of cake. How? By using the best keyword research tools out there. As you would have guessed it from the title, we will be diving deep to research the best keywords in both Ahrefs and SEMrush - which are undoubtedly the best keyword research tools out there.. But first, we need some keywords before we begin with our actual research. How to find the right keywords? Finding the right keywords to rank is crucial as the ranking of your blog/webpage will be based on the keywords targeted through the content wrapped around it. Accordingly, there are many ways to ascertain the aptest. keywords for your business. Let’s look at some of them - 1. Know who you serve If you are doing keyword research for a client or doing it for your own product, knowing who and what a website serves to its visitors is a crucial step in finding some relevant seed keywords. You can have a look at the title tags and H1 tags of any webpage to get a gist of the keywords to be chosen. For example, if you are a digital marketing agency, digital marketing or online marketing or marketing should be the keyword your homepage must be built around on... 2. See through your user’s eyes It’s important to get into your user’s shoes and think about their intent when searching for your services online. Say, a searcher wants to buy ‘shoes’. His searches would be something like this - ‘nike shoes’, ‘casual shoes’, ‘best formal shoes’ or something similar. So, if you sell shoes, it makes sense to add these search strings to your keyword list. 3. Use a tool You might need around 30-40 apt keywords for your research. And using a tool like Keyword Planner can come in handy when searching for keywords with high search volumes. But using Keyword Planner requires a Google Adwords account which can be a trouble if you don’t have one. Don’t worry though, there are other tools that deliver this functionality as well. And probably the most used keyword finder, after Keyword Planner, is Keyword Tool This tool literally bombards you with all the relevant keywords there are in accordance with your query. Suppose, you want to write a blog post for currently the most trending keyword in the UK - GDPR. Let’s see what keywords the tool throws at us - The search resulted in 538 unique keywords for the query. You’ll need the paid version to get the metrics as well but we won’t be needing them as all the data will be exported to Ahrefs. Now, combining the keyword results from the above-mentioned methods, export them to an excel sheet and delete some that you deem irrelevant. Getting down to the research Copy and paste the keywords to Ahrefs or SEMrush to begin your quest of choosing the best keyword. Both of these tools are great. Both are quite similar in pricing as both the tools offer a basic subscription of $99 and provide almost the same level of functionality (limited in free accounts) but all the difference lies in how they present data to users and that can sometimes make all the difference. I personally like Ahrefs more because of the sheer simplicity of the platform when it comes to keyword research and they also present their data in a more intuitive way (which you’ll see through screenshots as you’ll further read this blog). Which is probably the reason why we use it for our SEO purposes as well. But the only downside of using Ahrefs is that they don’t provide a free account. In the remaining part of this blog, I will be telling you how to research keywords both on Ahrefs and SEMrush so it completely depends on you which tool you want to use and spend your precious marketing budget on. But before we begin, it’s important to know about some of the metrics that we will be basing our keyword research on to find the most profitable keywords, which are: Keyword difficulty Ranked from 0 to 100, it is an estimate of how hard it will be to rank in the top 10 of search results. Volume Denotes how often a target keyword is searched by users per month in a given country SERP Features This metric shows us the different SERP features present on the search results such as Ads, top stories, related questions, AMP carousels etc. Clicks This metric reflects the total number of clicks in a month on a particular keyword Cost per click It is an estimated cost-per-click value of a keyword. Clicks per search Shows how many search results people click on for a particular keyword. Return Rate Tells us how often search for a targeted keyword again. Now that you know all the metrics to look for in your perfect keyword, we will start off with Ahrefs first: Researching Keywords on Ahrefs Go to the ‘Keywords Explorer’ tab and paste your sheet containing all the remaining keywords on the search tab.You’ll be limited to a hundred keywords here. So, make sure you paste the best of the bunch. After all the keywords are processed, you’ll see a screen which looks something like this: This is the overview page. It gives an idea of the total search volume and clicks of your chosen keywords. But this is not where the gold is. To get a better idea of which keywords to choose, we will click on the metrics tab to get a better idea of how each of the keyword is performing on the SERPs. On the metrics tab, you get detailed information of all the searched keywords. Of all the metrics, you need to primarily focus on Keyword difficulty, volume, and clicks. The perfect keywords to capitalize on would be the ones which are easier to rank and receive a decent amount of search volume and clicks, I like to call them the ‘money keywords’, In this case, those money keywords will be ‘GDPR compliance checklist’, ‘GDPR checklist’ and ‘GDPR for dummies’.So, if you were to write a blog about GDPR, ranking for these 3 keywords would be enough to get to the first page of Google as there’s not much competition.But there will still be some publisher ranking on the top spot for all these keywords and having a look at what they have done to reach to the top can give you an idea of what you need to do better to outrank them. Ahrefs provides for this as well. When you’ll further click on a keyword, it will give you an overview of the keyword with all its metrics and it’s SERP overview.Say, we need to have a look at the competition on the SERP for the keyword ‘GDPR compliance checklist’, to do that, when you’ll click on the keyword, you’ll see something like this: Scroll down and you’ll see a fully detailed SERP overview for the keyword: Having an idea of what content already is out there gives you an opportunity to put on your creative hats and provide the kind of value to searchers that isn’t available yet, which I think can give you a certain edge.So, the best keywords we found on Ahrefs are - ‘GDPR compliance checklist’, ‘GDPR checklist’ and ‘GDPR for dummies’Let’s see what SEMrush brings to the table... Researching Keywords on SEMrush (free account) Ahrefs and SEMrush are on the same level when it comes to functionality but to unleash the full potential of SEMrush you’ll have to spend some bucks on its subscription (just like Ahrefs). But the good part is that SEMrush lets you play with their tool ‘a little’ to get a gist of how it functions. If you are unsure whether to spend your marketing budget on the platform or not, I seriously recommend you to test their platform before making the final decision. You’ll be limited to 10 searches per day in your free account which I think is just enough to get a feel for the software. Note: Both the platforms are different in how they search for keywords. While Ahrefs can search for multiple keywords (100 max) in one go, SEMrush can search for a single seed keyword at a time and kills the need to use the keyword tool we mentioned earlier.Just go to their website and search for a seed keyword you want to rank for. In our case, we will go with the term we chose for Ahrefs - GDPR. After you click ‘Start Now’, you’ll be redirected to it’s ‘Keyword Overview’ tab in ‘Keyword Analytics’. The ‘Overview’ tab in SEMrush is just like that of Ahrefs, displaying the total search volume, number of results and the search trend of the keyword overtime. But we searched for a seed keyword and not keywords which we will be actually wrapping our content around. For finding keywords that have some untapped potential, you’ll have to click on ‘Phrase Match’ and ‘Related Keywords’ tab to get more results.Here’s what came up when I clicked on ‘Phrase Match’... And on ‘Related Keywords’... You’ll be limited to 10 results while using a free account. You could’ve played with their filters and stumbled upon the most relevant of keywords for free but SEMrush now requires that you pay to add filters as well… sigh! So, you’ll have to choose the best keywords from those 10 results based on the same metrics we chose in Ahrefs. Go for the keywords that have high search volume and low keyword difficulty.With a free account, unfortunately, that’s all that you can do with SEMrush when it comes to keyword research.Now, we move on to the better things…. Researching Keywords on SEMrush (paid account) With a paid account, you’ll be able to see all the results there are in the searches we did above on the free account.Other than that, you’ll get access to it’s ‘Keyword Magic Tool’ (beta).... sounds interesting, doesn’t it? But what exactly is it? Simply put, it is a new feature that saves researchers using the platform a lot of time as it shows the best keyword results there are that go well with the seed keyword and lets them add them straight to a ‘Keyword Analyzer tool’ that evaluates and analyzes all the selected keywords, kind of like how Ahrefs does things in the first place, but SEMrush does it in a more personalized way. Let me show you…Just go to the ‘Keyword Magic Tool’ tab and search for the seed keyword you want to rank for. Which in our case is… yep, you guessed that right… GDPR. Once you search for your seed keyword, it will automatically create a list and show you all the keywords there are that relate to the seed keyword in any way. Bear with SEMrush for their blank metrics as this feature is still in beta.The next step that comes in our keyword research using this new feature is to select the best keywords and adding them to ‘Keyword Analyzer’. To do that, just click the green plus sign beside a keyword to add it to the Keyword Analyzer list for further research. Once you’ve selected the keywords you like, click on the green ‘Go To Keyword Analyzer’ button on the top right. And you’ll be redirected to the Keyword Analyzer tool which will place all the selected keywords together with all its metrics. You can further decide the final keywords to choose from here. In this case, I chose ‘GDPR Compliance’ and ‘GDPR Summary’ as the chosen keywords as they have a lower keyword difficulty than others so it will be easier to rank for these keywords. And with this, we are done with finding the perfect keywords in SEMrush as well. After using both the platforms, we have finally stumbled upon 5 keywords full of opportunities. If I was to select a title for my blog on GDPR, using all the keywords, it would look something like this - ‘GDPR for dummies: Your GDPR compliance checklist is here!’ and the blog would summarize the whole GDPR thing to make use of the ‘GDPR Summary’ keyword as well.Like I said before, with all these advanced tools at our disposal, keyword research is not what most of the business owners and marketers think of it.Doing keyword research with the help of Ahrefs or SEMrush will hardly take you 20 minutes and you’ll be on your way to creating highly keyword focused content that will bring in traffic for a lifetime.. a lot of it!Hopefully, with the help of this guide, you’ll find using these tools a lot, lot easier! ...
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