Why Facebook Ads Are Perfect For Raising Awareness Of Your Dental Practice
Feb 26, 2018
Feb 26, 2018
10 min read
10 min read
Facebook is a social media platform that needs no introduction. With over 2 billion monthly active users , it’s a no-brainer that you absolutely need to market your dental practice on the platform to gain new patients. Imagine being able to reach new patients on the platform they trust and are already spending their time on… yeah, that’s Facebook. Since trying to get new patients is the number one problem modern day dentists face, Facebook Ads can be a powerful tool and an untapped resource for dental practitioners in search for new patients, if used correctly. Now, the traditional methods of media advertising for dentists induced a lot of cost with minimal results. But Facebook has turned the digital marketing sphere for dentists upside down. How? With Facebook Ads, dentists can choose their specific target audience and it’s size according to their own budget. Also, as your ad is shown only to a relevant audience, you get improved results. A win-win, for both dental practitioners all over the world and Facebook itself.
But what is a Facebook Ad?
Facebook offers two forms of advertising: Ad Campaigns and boosted posts. Facebook Ad campaign is where the gold is! You can run your ad campaign as long as your budget allows and the people clicking on your ad will go straight to your website. But the best part about a Facebook ad campaign is the varied audience targeting options it has, which I don’t think any other social media provides at such a depth as Facebook. Facebook lets you target your audience on the basis of demographics, interests, your connections, user behavior and you can also create your own custom audience using mobile numbers, email addresses or Facebook IDs A boosted post, on the other hand, is something entirely different as it focuses only on your current following and their family and friends. Facebook lets you ‘boost’ your status update to make sure it is viewed by your followers and their friends and family so its best to use this form of advertisement to push an offer to your existing followers. And it’s cheap, you can boost a post for a day for as low as $1. When advertising through a Facebook Ad, it’s important to make sure that your ad contains a nice copy, stunning visuals and an irresistible offer to get results. But the real power of Facebook Ads for dentists is your ability to showcase your ad in front of a highly relevant audience selected by you.
Optimizing your Facebook Ads
You can target whoever your heart wants with Facebook Ads with its intelligent, data-backed targeting options. Here are some of the targeting options you can use to unleash its full potential for your dental practice
Target your current patient list
Targeting your Facebook ads to the people who already like and trust you is a great way to begin with your marketing efforts on the platform. The engagement you’ll receive on this form of targeting will be the highest as you’re targeting patients who already trust you with your services.
Target your email subscribers
Use the custom targeting option on your Facebook Ads and add all the email addresses you have in your database to target these people on Facebook as well. You’ll get high engagement rates on this type of targeting as well because people who already have taken the action to submit their email addresses to you will have no problem in taking action again. So, start targeting your email subscribers on Facebook as well along with your regular email campaigns to raise awareness of your dental practice.
Target your site visitors
Using Facebook Ads to target your site visitors is another great way to gain some traction as they’ve already connected with you before through your website and Facebook Ads is a great way to connect with them again. Use the custom audience targeting option to target people who’ve already visited your website in the past.
Target people who have relevant interests on Facebook
A simple way to increase your audience and raise awareness for your dental practice is to target people who aren’t already your patients, are not on your email list and are not your Facebook fans by using a combination of demographics, interests, or behaviors. There are unlimited combinations of interests that you can make for your target audience, depending on your dental practice specialty or goal for your Facebook ad. The possibilities are endless.
To get an idea of how setting audiences on Facebook Ads work, here’s a quick summary of the targeted audience of a Facebook Ad campaign we did for our dental client in New Jersey -
Once you click ‘Edit’ under ‘Audience Details’ of your campaign, you can customize almost every aspect of your targeted audience including their gender, age, location, connections or you can explore some detail targeting options, here’s how it looks like -
Facebook also very conveniently displays a summary of your selected audience preferences in the top right corner to give you a quick idea of where your audience targeting efforts is heading towards. When you run a Facebook Ad Campaign, you have full control of choosing your own audience which you think will bring the best results to your Facebook Ad Campaign. Facebook and its advertising platform have opened a whole new world for dentists where they control who they market themselves to, completely unheard of in the dental industry before. So, using Facebook Ads to unlock the true potential of Facebook by targeting the right people for your posts based on their demographics, interests and user behavior is highly recommended for dental practitioners.
What are Semantic Keywords and Why Should You Use Them?
Using semantic keywords is one of the most powerful SEO strategies to improve your search engine rankings in 2024. Semantic keywords help make your content more relevant and valuable to users and establish your expertise on a subject by addressing a broader range of related search queries. This blog post will discover the importance of semantic keywords in SEO and how to integrate them into your content to improve authority and search visibility, leading to better engagement. What are semantic keywords? Semantic keywords are words and phrases conceptually related to your main target keyword or topic. Unlike traditional keywords that focus on exact matches, semantic keywords help create a web of related concepts that provide context and depth to your content. For example, if your primary target keyword is "digital marketing strategies," then its semantic keywords could be "online marketing tactics," "internet advertising techniques," or "social media campaign ideas." It's important to note that semantic keywords are not synonyms or variations of your primary keyword. Instead, they are terms that contribute to the overall topic and help you discuss the complete picture of the subject matter, emphasizing the role of semantic SEO. The difference between semantic keywords and traditional keywords To further clarify the concept, let's explore the key differences between semantic keywords and traditional keywords: Intent vs. Exact Match: Traditional keywords are centered around exact matches, whereas semantic keywords are designed to capture the user's intent and the context of their search. Breadth vs. Specificity: Semantic keywords cover a broader range of related concepts, whereas traditional keywords are often more specific and narrowly focused. Natural Language vs. Keyword Density: Semantic SEO encourages using natural language and varied terminology, moving away from the outdated practice of focusing on keyword density. Topic Modeling vs. Individual Terms: Semantic keywords contribute to overall topic modeling, helping search engines understand the depth and breadth of your content rather than just identifying individual terms. In conclusion, understanding the distinctions between semantic and traditional keywords is crucial for effective keyword research. Why did Google shift to semantic keywords? Google's shift towards semantic search and the importance of semantic keywords is driven by its goal to deliver users the most relevant and top-notch search results. This shift can be attributed to several factors, including: Improved Natural Language Processing With advancements in AI and ML, Google has enhanced its ability to understand the context and intent behind user queries. Rise of Voice Search With the increasing popularity of voice-activated devices, users are now searching more conversationally, requiring a deeper understanding of natural language. Focus on User Intent Google focuses on providing results that align with the user's intent rather than merely matching keywords, enhancing the overall search experience. Combating Keyword Stuffing The semantic approach helps prevent the manipulation of search results through excessive keyword usage, encouraging more natural and valuable content creation. Knowledge Graph Integration Google's Knowledge Graph connects related concepts and entities and relies heavily on semantic relationships to provide more relevant search results. The evolution of Google's algorithms To better understand this shift, let's briefly look at the evolution of Google's algorithms. These updates have contributed to Google's increasing emphasis on semantics and context in search: 2011 - Panda Update: Focused on content quality, penalizing thin or low-quality content. 2012 - Venice Update: Improved local search results, emphasizing the importance of location-based context. 2013 - Hummingbird Update: A significant update that improved Google's understanding of natural language and context. 2015 - RankBrain: Introduced machine learning to better interpret user queries and their intent. 2018 - BERT: Enhanced natural language processing capabilities enable a more nuanced understanding of search queries. 2021 - MUM (Multitask Unified Model): Further enhancements have improved Google's ability to understand complex queries and deliver comprehensive answers. Keywords are pivotal in understanding Google's algorithmic evolution towards semantic search. Utilize SEMrush and Ahrefs to find the best keywords. Why use semantic keywords in SEO? Integrating semantic keywords into your semantic SEO strategy offers numerous advantages: 1. Improved Search Engine Understanding By using a variety of related terms, you help search engines grasp the full scope and context of your content, potentially leading to better rankings for relevant queries. 2. User Experience Content that covers a topic thoroughly and touches on various related aspects tends to be more valuable and engaging for readers. 3. Increased Topical Authority Using semantic keywords to demonstrate a deep understanding of a subject can help establish your site as an authority in your niche. 4. Better Long-Tail Keyword Coverage Semantic keywords often naturally include long-tail variations, enabling you to capture a broader spectrum of search queries. 5. Reduced Risk of Over-Optimization Using various related terms instead of repeating the same keyword helps your content sound more natural and avoids potential penalties for keyword stuffing. 6. Alignment with Voice Search As voice searches tend to be more conversational, semantic keywords help you align your content with these natural language queries. 7. Improved Featured Snippet Opportunities Comprehensive content that addresses various aspects of a topic has a better chance of being selected for featured snippets. Want to reduce your CAC to half? Book a strategy call How to find semantic keywords? Discovering relevant semantic keywords is a crucial step in optimizing your content. Here are several effective methods to find semantic keywords: Use Google's "People Also Ask" Feature: This SERP feature provides questions related to your main topic, offering insights into semantic relationships and user intent. Explore Google's Related Searches: At the bottom of search results pages, Google displays related searches that can inspire semantic keyword ideas. Leverage SEO Tools: Platforms like SEMrush, Ahrefs, or Moz offer keyword research tools to help identify semantically related terms. Analyze Competitor Content: Study the content of top-ranking pages for your target keywords to discover the semantic terms they're using. Utilize Google Trends: This tool can help you discover related topics and queries that are gaining popularity. Explore Wikipedia: The structure and content of Wikipedia pages often provide a wealth of semantically related terms and concepts. Conduct User Surveys: Engage with your target audience to understand their language and terms when discussing your topic. Analyze Social Media Conversations: Platforms like X and Reddit can provide insights into how people naturally discuss topics related to your content. Utilize Amazon's Search Suggestions: If your content is product-related, Amazon's search bar can offer valuable semantic keyword ideas. Use Natural Language Processing Tools: Tools like IBM Watson's Natural Language Understanding can analyze text to identify related concepts and entities. 8 steps to optimize your content with semantic keywords Now that you understand the significance of semantic keywords and how to find them, let's explore how to integrate them into your content effectively: Start with Thorough Research: Before writing, conduct proper research on your topic to identify key concepts, subtopics, and related terms. Create a Semantic Keyword Cluster: Organize your findings into a cluster of related terms and concepts you want to cover in your content. Develop a Detailed Outline: Use your semantic keyword cluster to create a detailed outline that covers various aspects of your topic. Write Naturally: Focus on creating valuable, informative content rather than forcing keywords. Many semantic terms will naturally find their way into well-written, comprehensive content. Use Semantic Keywords in Headers: Use related terms in your H2, H3, and H4 headers to provide structure and context to your content. Optimize Meta Elements: Include semantic keywords in your title tag, meta description, and URL where appropriate and natural. Create Internal Links: Use semantically relevant anchor text to connect to other pertinent pages on your site, thereby strengthening topical relationships. Regularly Update Your Content: As language and search trends evolve, periodically review and update your content with new semantic keywords to maintain relevance. Want to reduce your CAC to half? Book a strategy call Best practices for semantic keyword implementation To make sure you are maximizing your semantic keyword strategy, keep these best practices in mind: Prioritize User Experience: Always put your readers first. Use semantic keywords to enhance the value and readability of your content, not to game the system. Maintain Natural Language Flow: Avoid forcing semantic keywords that don't fit naturally. The goal is to sound human, not robotic. Use Variations and Synonyms: Don't be afraid to use different forms of words or synonyms to keep your content engaging and avoid repetition. Create Topic Clusters: Develop a network of interlinked content pieces that cover various aspects of a broader topic, reinforcing your semantic SEO efforts. Leverage Schema Markup: Structured data provides search engines with additional context about your content's topic and relationships. Monitor Performance: Regularly analyze your content's performance to identify which semantic approaches yield the best results. Conclusion Semantic keywords are about making your content rich and valuable by covering different parts of a topic well. This helps your website appear better in search results and makes readers happy because they get relevant information. It is not about stuffing your articles with lots of keywords but about naturally including various related terms. As search engines improve their understanding of how we talk, semantic SEO becomes even more important. If you want maximum search visibility, the importance of semantic keywords in SEO cannot be overlooked. At Saffron Edge, we elevate your content's ranking and improve its search visibility, making sure it remains relevant to your audience's needs for an extended duration. Contact us today to ensure your content ranks higher and truly resonates with your audience. ...
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Marketing And Artificial Intelligence: How The Combination Is Taking The Industry By Storm?
Marketing has always been desired when your business cares to promote trade, acquire more market share, or be recognized with its brand’s name. It is a basic act of attracting people to show interest in your product line so you can convert them into customers and achieve short-term or long-term organizational goals accordingly. Every business’s prime objective is to earn a profit, and fruitful or effective marketing plays a significant role in driving sales and generating revenues. Therefore, it is imperative to focus on a constructive marketing approach, be it traditional or conventional; the idea should be to promote the business and invite trade opportunities. Nowadays, marketing has helped businesses make strong connections with the customers and maintain a relationship that completely spins around what they aspire from your business. The approach is known for its ability to persuade people because, with rising consumerism levels, companies must strengthen their customer base and gradually expand it. Artificial Intelligence In Marketing Factors like technological advancements, the need for effective communication, and rising competition have simulated many businesses to look after their marketing and advertising strategies so they can survive in the cut-throat race and continue to keep their brand image. Technology, in specific Artificial Intelligence, has lately become a part of strategic marketing. Since technology guarantees speed and error-free computations, hard-core marketers make use of Artificial Intelligence to collect and observe piles of customer-centric data, which includes classifying the needs of a group of people, analyzing the buying trends, and collating factual information about the impact of various marketing methods used in the overall industry. This enables them to distinguish between a particular set of observations and comprehend the pros and cons of each marketing method applied to them. Once this is done, businesses get a better insight into individual wants and what marketing approach it is affected by the most. AI marketing is the talk of the town and has brought a positive impact on the existing traditional marketing approaches, making ways simpler and better. The prime reason to include AI techniques to cater to business marketing needs is that with the rising consumerism, it is hard to manage data trends, customer behavior graphs, and important stats which is essential for a business. AI tools effectively manage to collate such details and provide decisive arguments, where required, to save time and speed up the overall process. If you observe any traditional marketing approach, it involves different ways of targeting and retargeting the customers at various points of time to ensure brand loyalty. On the other hand, with the much-needed introduction of AI methodologies, your business can come up with automated yet monitored ways to reach out to the customer and complete the marketing procedure as proposed by your business. Benefits Of Artificial Intelligence In Marketing Technology and marketing, if used in a synchronized way bring fruitful results for a business, and for that to happen, enterprises have to work on how they invest their time and efforts in understanding the impact of AI on business development tools, including marketing. The following are some of the plus points that a business enjoys while incorporating Artificial Intelligence into marketing strategies: Monitors Overview Of The Process Since it is considered that customer reaction is an impact of the business activities, the disposable behavior of a customer is based on what your business offers to them, in terms of product/service, after-sales services, attracting via alluring advertising programs, the price of the product, etc. These factors are precisely taken into consideration in order to predict customer behavior and anticipate future sales. This analysis and segmentation of customer behavior and related trends allow a business to get an overall perspective of the suitable marketing approach which seems promising and ensures back results. Machined And Skillful Work Technology itself sends a reminder to be better than what it is now, in simpler terms, using AI for marketing practices allows your process to strategically understand the situation and learn from the experience to provide necessary improvisations to the existing approach. It is a continuous process that includes AI to repeatedly search for data trends and bring relatable content for the customers. As a business, it allows you to focus on other operations and initiate a self-driven marketing approach. Avoids Excessive Revenue Reduction Customer retention is a skill that every business strives to be good at and losing loyal customers to your competitor surely wouldn’t be a good thing for your business. Understanding and fulfilling the customer-needs ensure brand loyalty thus helps in preventing the need for disinterest. AI plays an important role in comprehending this data so your business can completely know what your loyal customers require. Collating this information gives the control to draw outline marketing programs and drive sales campaigns quickly. Reduced Manual Marketing and Increased Bot Support Hiring marketing experts sure can suffice the process requirements at many levels, however, with the introduction of Artificial Intelligence, you can initiate proactive advertising drives and run campaigns that are run by bots and automated chat programs. This change from manual marketing techniques to tech marketing allows your business to run perpetual campaigns that don’t require much human intervention. By allowing AI to take over customer support via chat help, you can ensure your business to revert to customer queries in less time, which is a great approach to customer satisfaction. Add A Personalized Touch To Your Approach It is observed that advertising mails and promotional offers that are sent out for the target audience often seem redundant and lack a human touch. Well, AI helps a business to build automated responses that have a personalized message, basis the customer behavior and concern. It could be emails, upcoming future campaigns, social media information, anything that attracts customer attention in a better and improved way. Personalized messages can be well programmed by accumulating customer’s anticipated behavior and buying trends so that they feel worthwhile trading with you. If your business requires assistance in maintaining marketing and AI together and fails to fulfill the task due to a lack of competence or path guidance, you can consider industry experts such as SaffronEdge, where you can amplify your business development pace and include technology in an organized and precise way. We are SaffronEdge industry insights to build personalized marketing plans that tackle the trading situations and ease up advertising and promotional practices done to escalate revenue graphs. ...
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How Outsourcing Your Inbound Marketing Can Make Your Brand More Customer-Centric
Being a VP or Business Development Director leaves you in the cold hands of worry about the upgrowth of your business empire. Collaboration sometimes plays a very important role, mostly helping you get connected to your colleagues in the industry who may render any useful assistance. Outsourcing, on the other hand, is another advantage you’re assumed to profit from mutual relationship with businesses of like mind. Inbound marketing is an element of constant change, hence, observing ideas and strategies from multifarious channels and incorporating them into your plan is a noteworthy idea. Great benefits lies in outsourced inbound marketing, as this can make your brand more customer-centric, as well as increasing conversion ratio. Specialization Prevails Do you know that inbound marketing requires a wide spectrum of specialized skills and acquisition? Its sure that you would find a chain of professionals who focuses on different specialization in the process. Some of them includes the Content Writers/developers SEO/SMO specialists CRO Professionals PPC Managers Web Designers/Developers Graphics Designers Nurturing/Automation etc In addition, services of similar agencies can also be employed to ascertain projects in order to ensure a successful outcome. Marketing Automation Regardless of the type of business you manage, handle or run, the need of modern day automation in your business is 98% required to help things get better. This is where the role of marketing automation comes into play. The marketing automation tools are software that helps to make the job process easier and performable. Series of software that is designed to assist you in prioritizing and executing the marketing tasks ahead of you. What makes the whole process very interesting is that these software operates in an efficient and more streamlined way. Engage an entire team of marketing professionals at one place Only professional marketers think like this, it takes a deal of time and effort, plus more expenses to hire the services of professionals of different calibers. With regard to their specializations and skills, but with inbound marketing outsourcing, you’re sure to save more resources (Money, time, energy etc). For example, managing a medical organization would be a lot more profitable if web maintenance services are outsourced from one particular place (company, etc). This strategy decreases the expenses and time invested in employing specialists individually. Efficiency and Performance – It is certain that the marketing guru you contracted will have different obligations and outside responsibilities besides the job which you have assigned him/her to do for your company. This implies they won't be able to be as gainful and commit the time required to deal with inbound marketing processes. As to when compared to a well outsourced reputed company well supplied with skilful specialists. An inbound digital marketing colleague can mitigate the pitfalls connected with selecting the wrong framework or poor usage of the systems that will yield dull results. Grab the Competition by the horn Your competitors are not asleep, they are forever watching out for loopholes as to take advantage of it. With an outsourced team of inbound marketing professionals from your end. It is definitely going to be difficult for your competitors to find any breathing space to attack. ...
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