Why letting your patients book appointments online is vital for your dental practice

Cart abandonment is a major challenge for companies in today's eCommerce world. Some sectors have seen a stunning adoption of this strategy. According to a report, 37% of smartphone users in the United States experienced push notifications during unlock sessions originating from utility apps. Systems apps ranked second with 24% and messaging apps with 10%. Consider a scenario in which an online consumer comes to your store to add items to their shopping basket, only to abandon the transaction. You cannot let this happen when you've spent so much time and money marketing your business! Source: Pexels While it's impossible to know why internet customers spend so much time searching for things they'll never buy, there are strategies to keep them from abandoning their carts - or at least attempting. Rescue abandoned carts in two stages: first, while the customer is still on your site, and second, after leaving your site. That is the most effective strategy to take. What is a "push notification"? A web push notification is a notice that pops up on a subscriber's desktop or mobile browser when they are logged in. Using this notice, the brand may communicate with the client even while the user is not on your website. Push notifications are used to convey discounts, transaction confirmation, and order fulfillment and deliver targeted reminders regarding abandoned carts. When paired with the correct offers and sent at the right moment, Push notifications can encourage customers to return to the basket and complete the transaction. Why does cart abandonment happen? There are several reasons why a customer abandons a transaction. When it comes to making a sale, it's not always about the price or the quality of the goods you're selling. Some of the other elements that influence their purchasing decisions include the website experience, the availability of a mobile app, the payment and delivery alternatives, and more. Let's face it, no matter how great the product is, if you encounter any of the problems listed above, you'll be the one to quit! Especially if you have alternative options available to you. What happens when people ditch their shopping carts? The most apparent consequence of cart abandonment is losing more than half of your store's revenue. Then there's the fact that you'll miss out on all of your store's potential earnings and the lack of brand loyalty in the market. That is like eliminating your future sales before you can contact any new clients at all. Why use push notifications for cart abandonment recovery? You may use Facebook advertisements and email campaigns to remind customers what they have left behind. You may even offer them a discount on the items to get them to buy them. But in both circumstances, you're still waiting for the consumer to see the ad, open the email, read the content, and then purchase. On the other hand, mobile push notifications ensure your unique offer gets read on the go and prompts customers to buy right away. 1. The opt-in rate for push notifications is greater. The top-grossing online retailers are now increasingly using push notifications to engage with their consumers, according to a 41 percent opt-in rate. Customers are more likely to accept push alerts from an online business since they are already required to provide their contact information to get updates. 2. Push notification has a higher open rate There is a 30% open rate for push notifications, higher than the open email rate. Instead of risking the possibility of being in a spam box or waiting for the customers to check emails, the message is digested because it's on mobile. 3. Push notification has a higher click-through rate According to a blog post by Andrew Chen, push notifications to have an average click-through rate (CTR) of roughly 40%. Push messages have a higher open rate than emails, with an average open rate of 23%. 4. A larger percentage of people open and respond to push alerts. Push notifications have been shown to increase online retailer engagement. They can lead to an 80 percent level of engagement if used correctly. All you have to do is guarantee that your push message is personalized, relevant, and uses intriguing content to express all of that. An online business may effectively use push notifications to keep its customers interested and entice them to make further purchases or, even better, to complete those they started but never finished. Tips on how to get push notifications to work Reward yourself with a small favor. Discounts are the most effective technique to entice customers to return and finish a transaction. You may revive an abandoned cart with a reminder of what they left behind and a promo code that makes the pricing even better. Even a ten percent discount appears to be enticing for everyone. Create a sense of urgency. No matter how generous your discount on the items they've left behind, it will be worth nothing if there is no deadline. Your customers may put off making their purchases if you allow them to decide when and where they want to complete the transaction. Why not inform them they have a day or two to use the coupon? Make sure the timing is correct. Push notifications are all about time. Neither being too early nor too late is ideal while trying to reclaim an abandoned cart. Early is a little spooky, while leaving things behind too late may result in the client losing interest completely. Determine when to deliver a relevant message to your typical consumer based on their behavior. Help find a solution to an issue. Most likely, a buyer departed because they couldn't figure out how to make the best purchase for themselves. They might blame concerns about the good's size, quality, or quantity for sale. Another approach to reclaiming an abandoned cart is to assist in making a purchasing choice. Remind them what they left behind Sometimes all it takes is reminding the consumer of what they left behind and why they were seeking those things in the first place to get them back on the right track. Push messages don't need discounts; all you need to do is make them seem like a subtle hint rather than a sales pitch. Maintain your brand's distinctiveness As vital as it is to keep your message short and to the point, it is also important to maintain your brand's identity. When it comes to marketing, you should write as you talk, and your push notifications should do the same. Be specific Don't be distracted from your primary aim of finding an abandoned cart. Keep your push notifications simple, and don't try to cram too much information into them. Including a call-to-action at the end of a blog article is just as effective as being explicit. Ask for feedback You may not be able to entice a consumer to make another buy at a later time. You should always know why you're doing anything. As a result, incorporating customer input into your push notification campaign is important. Additionally, you'll have a more enjoyable time shopping due to this. Make sure you don't overdo it. All those abandoned purchases are something you'd like to recoup. It's fine to go overboard, but don't go overboard. Too many push notifications might cause uninstallation. Thus you must realize that this can be a negative experience for the user. Optimize the frequency of your push notifications based on your campaign results. Automate your notification pushes to save time and money. Don't wait until the last minute to rescue carts that have been left behind. You need to set up a push notification strategy from the start, so you need to automate these notifications. You may set up push notifications in minutes with the Shopify mobile app powered by Global Apps. Your push alerts will go out at the right moment, and you'll be able to see how they're doing in real-time. Wrapping Up You can't afford to miss out on key clients in the digital economy because of the fierce competition. Push alerts are an essential part of a successful cart recovery program. To know more about ROI-driven Push Notification campaigns, contact our experts today! ...

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Rand Fishkin coined the term "10x" in one of his Whiteboard Friday videos, and soon, the already abuzz digital marketing world had a benchmark for what makes content stand out of the crowd. An exceptionally well-written piece of content recognized for the quality and service it provides is termed as a 10x content. But what do we mean when we say content needs to have quality? What are the elements that define quality content? It can be a tricky question to answer. After all, quality is subjective, and everyone has a different way of viewing and analyzing a piece of content. But there are specific parameters, identifying and working on which will be beneficial in developing quality content. And with Smartinsights statistical data revealing the enormous quantity at which content is being produced in a minute, no content creator and marketer can afford to overlook them. Quality content should be based on proper research based on what the target audience is looking for, currently in the industry. It should address and resolve the concern of the prospective customers; There is no room for language, spelling, or grammar mistakes. A quality content follows a consistent style guide, has catchy yet concise heading and subheadings. A content that does not deter from its topic, no matter the length, would keep its readers engaged. Focused content is quality content. The content should encourage people to engage with the business, leading them to take the desired action. A content with facts, statistics, and data adds to the credibility by reassuring people into believing the effectiveness of your products or services. High-quality content is available in a format preferred by the audience, whether it is long-form posts, videos, or images. This will vary with the platform it is being published on. Talking about the platform, good quality content is optimized, not just for search engines but social media as well- attractive, recent, shareable. While imbibing the characteristics mentioned above, you can produce quality content. The gravity of the impact it creates ultimately boils down to whether or not it is searchable on the prominent search engines like Google. With 93% of online experiences starting with a search engine, it should not come as a shock to you that your prospective consumers rely heavily on the search engines to find the products and the services they need. Do you want high organic traffic? For that, you need to have a good search engine ranking, which a quality content can assure you. But this is possible only when you understand how the particular search engines recognize quality content. We are going to focus on what Google defines as high-quality content. (a) Google sends you the most traffic; (b) Google has been consistently dominating 90% of the search market. With the latest Penguin and Panda update, it is clear that Google aims only to deliver high-quality content to the seekers. Google now has all it's ranking algorithms focused on indexing, crawling, and ranking quality content from every possible rabbit hole on the internet. With the goal to further enhance the quality of the search engine, this update's foundation is a calculation or filter which determines whether the content is of high quality of low-quality. The low-quality content is then rearranged to be pushed further back to the SERP's. The formula or Panda Filter, as it is commonly called, look for signals to identify and differentiate between the varying degree of content quality. So, what makes Google's quality content? For Google, EAT defines the quality of content. What is EAT, you ask? E-A-T stands for Expertise-Authority-Trust. Let's elaborate on them: Expertise You know how, for any business-related trouble, there are certain leaders or digital gurus whose advice you trust for its results? You need to be that for the products and services your area offering and in that industry. You are aiming at a high rank in the search engine results; you need to put out such content that establishes you as an expert in the particular field. What will define your online expertise? Your credentials, the author's biography, time visitors spent on each page, shares, etc. Authority How does one establish their authority online? Your well-crafted content pieces should focus only on niche topics and have informational keywords. Backlinks from reputable websites, reviews, awards make for a benchmark that establish authoritativeness. Trust: You need to be the first name that strikes their mind when they are looking for a reliable source of information. A well-researched and adequately quoted content will make it credible. Your content and the website should make people trust it and feel comfortable sharing their personal data, aka high grade of security. They should feel confident enough to invest in your products or services. Indicators of trustworthiness are testimonials, signs of community, social media presence, website security, etc. While the aforementioned forms the foundation of high-quality content per Google standards, it's webmaster guidelines clearly lays down the difference between low and high-quality content. High-quality content would have: Authentic information backed by research and data- adding value for the readers; Images and videos in abundance- to enhance the presentation; No spelling, factual or stylistic errors; Search Intent- were they created for ranking or to resolve customer's queries? Well-researched and engaging information- Making it shareable, or worth bookmarking; Comprehensive information- does it leave out anything of importance?; Sensitivity- can it enrage users for leaving negative comments?; A low-quality content, on the other hand, would: Serve no purpose with their inadequate or no website information; Be stuffed with the keyword for the sake of SEO; Have deceptive designs or doorway pages with plagiarized or automatically generated content; Have inadequate website information and little to no sub-content; Have hidden texts or links Be a website that lacks maintenance and updates; So, how to develop high-quality content? Know and understand your audience; Focus on search intent; Go for a new approach; Conduct thorough research; Answer the latest questions with abundant information Your content needs validation, for which it needs to be shared, for which it needs to be read, for which it needs disability, which only quality content gets. Your SEO-centered content lacking quality might be coming in the way of your goal of achieving higher search engine ranking. Enhance the value of your website by creating high-quality content, because while the SEO strategies keep evolving, high-quality content will always command the marketing world. ...

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Finance is one of the industries that can easily adopt AI. The industry handles much data, customer relations, and day-to-day trends. Adopting automation tools and strategies changes how financial businesses operate and engage with clients as technology advances. This blog explores how financial services businesses leverage automation for growth, focusing on key areas such as email and SMS marketing, landing page optimization, reporting and analysis, and more. What is marketing automation for financial services? Marketing automation in financial services refers to using technology to streamline and enhance marketing processes, enabling financial institutions to engage with customers more effectively and efficiently. This approach is increasingly important as financial organizations seek to improve customer experiences, drive growth, and maintain compliance with industry regulations.  Marketing automation transforms how financial services engage with clients by enabling personalized interactions, improving operational efficiency, and ensuring regulation compliance. Leveraging these technologies will be essential for financial institutions aiming to thrive in a highly competitive market. The Role of Automation in Financial Services Automation in financial services extends far beyond simply replacing manual tasks. It involves transforming operational processes, customer interactions, and strategic decision-making. By integrating automation into their workflows, companies can achieve remarkable efficiency gains, reduce operational costs, and provide a positive overall client experience. Adopting automation is particularly relevant in an industry where data management, compliance, and customer service are critical. Financial services businesses increasingly rely on automation to handle large volumes of data, ensure regulatory compliance, and provide personalized client interactions. This shift helps these businesses grow because employees can now dedicate their time to important activities instead of being bogged down by routine tasks. Examples of Marketing Automation for Finance Businesses 1. Email and SMS Marketing SMS and email marketing automation are critical to financial services marketing. Automation tools can help manage campaigns, target audiences, and customize messages. Examples of Email Marketing Automation: Triggered Emails: Automated responses based on user actions, such as welcome emails, account updates, and reminders. Drip Campaigns: Sequential emails sent over time to nurture leads and engage customers. Examples of SMS Marketing Automation: Transaction Alerts: Automated notifications for account activities, fraud alerts, and payment confirmations. Promotional Messages: Timely offers and updates sent via SMS to keep customers informed. 2. Optimizing Landing Pages for Targeted Conversions Landing pages are essential in any digital marketing campaign, especially for financial services firms that want to convert visitors into leads or customers. Automation can improve landing pages by allowing companies to create and manage them better. Marketing automation services allow you to design landing pages tailored to specific audiences and campaigns. Automation tools can analyze visitor behavior and dynamically adjust the content of landing pages to better align with user interests and preferences. Example: A bank looking to promote a new investment product can use automated landing page tools to create targeted pages for different customer segments. By leveraging visitor behavior and engagement data, the bank can present personalized offers and content that resonate with each segment, ultimately increasing conversion rates. 3. Reporting and Analysis Reporting and analysis are fundamental to understanding business performance and making informed decisions. However, traditional reporting methods can be time-consuming and prone to errors. Automation is revolutionizing this aspect of financial services by providing more accurate and timely insights. AI-driven automation tools can quickly analyze vast amounts of data, generating reports highlighting key trends, opportunities, and risks. This reduces the time spent on manual data processing and improves the quality of insights available to financial professionals. Example: Financial companies can use AI-powered analytics tools to monitor market trends, track client behavior, and assess the performance of marketing campaigns. These tools can generate real-time reports that help businesses make data-driven decisions and adjust their strategies accordingly. Want to reduce your CAC to half? Book a strategy call Companies Already Using Marketing Automation for Financial Services Several financial services companies have successfully implemented marketing automation to drive growth and improve efficiency. Here are a few examples: 1. Market Financial Solutions (MFS) With the help of HubSpot’s CRM system, MFS improved its marketing approach through automation. Automated email and audience segmentation increased the open rates of the emails by 10% and the number of inquiries by 30%. These results highlight the impact of marketing automation for financial advisors and services in improving client engagement and lead generation. 2. CSB Group Specializing in fraud detection, CSB Group leverages AI to analyze data and identify potential risks. Using AI in automation has improved CSB Group's ability to make accurate risk assessments and projections to avoid possible threats. 3. Mercian Accountants With the help of QuickBooks AI, Mercian Accountants has streamlined its bookkeeping processes. The routine tasks were automated to increase efficiency and improve the quality of client interactions, proving that automation is helpful in accounting and financial services. 4. Subscription Stopper Subscription Stopper’s founder utilizes machine learning algorithms to manage recurring subscriptions and analyze user behavior. The insights provided by AI-driven automation help users track and optimize their spending, showcasing the versatility of automation tools in financial management. Top 5 tools for marketing automation for financial services Here are some essential tools for automating various aspects of financial services: 1. HubSpot’s Marketing Automation Software This platform offers all-in-one solutions for email marketing, audience segmentation, and campaign management. It helps marketing automation experts assist financial services businesses in developing and implementing tailored and compelling marketing messages for the target audience. 2. QuickBooks AI This tool is ideal for streamlining bookkeeping and accounting tasks; QuickBooks AI integrates with existing systems to provide real-time insights and improve financial management accuracy. 3. AlphaSense Another powerful tool known for its AI-based analytics feature, AlphaSense assists financial experts in tracking the latest market information. The tool’s ability to summarize and analyze data facilitates more informed decision-making. 4. Chatbots Popular in customer relations, chatbots answer clients' questions instantly and perform essential functions. Using chatbots in CRM and marketing automation systems improves the client experience and support. 5. Algoriz This tool specializes in algorithmic trading, using historical and real-time data to develop and test trading strategies. Automation in trading helps finance businesses optimize their strategies and respond more effectively to market changes. Conclusion Automation transforms the financial services industry by enhancing efficiency, improving customer engagement, and driving growth. Industry experts generally agree that finance businesses should keep up with trends and invest time and money in AI and automation. However, they advise approaching this cautiously, starting slowly and gradually scaling up automation. If you are a business offering financial services and want to leverage the power of automation, Saffron Edge can help. Our marketing automation and CRM integration expertise can drive your growth and optimize your operations Contact us today to learn how we can help you leverage automation for your business success. ...

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