Why Marketing Your Business During Covid-19 is in your Best Interest
Apr 07, 2020
10 min read
We are currently going through one of the biggest pandemics of the current generation that brought a standstill to businesses and operations worldwide. The deadly Novel Coronavirus has affected more than 171 countries and is now posing as one of the biggest threats to human civilization. Many countries have gone under total lockdown and the lives of its people have come to halt.
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Since technology is playing a pivotal role to back us up during such times, companies are now working remotely to ensure the continuous workflow, despite the supply chain gets interrupted, imposed social distancing, and deteriorating economic conditions - Hence, causing some serious inconvenience to most firms.
Businesses worldwide are following certain protocols to ensure the safety and welfare of their employees and are working from remote setups. However, that is only one part of the ordeal. Due to the uncertainty of the situation and economic slowdown, a lot of businesses are either putting their operations and marketing on hold.
We wanted to write this piece for you so that you don’t follow the trend and can see how you can combat this outbreak situation and take the best option for your business.
Let’s get started!
Cement Your SERP positions
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Organic Marketing is a marathon and it will help you now more than ever to stay ahead of your competition. If you look at search trends and impressions on Google, you will often see a decline in trends and this would lead to a lot of your competitors to stop their marketing efforts. While paid marketing and other channels that give you a faster return in exchange for a steady supply of investment in Google or Facebook, SEO can provide higher visibility for the long haul at a far lesser cost comparatively.
What's more, when the situation improves and businesses resume their marketing services, you’ll already be in a far better position by then while others strive hard (and spend a lot more) to reach the top. 
Revamp Your Website
When you’re seeing a decline in lead volume and overall traffic and there is not much that you foresee you can do to serve your customers as well, take that time to analyze your website and revamp it. Website redesign and development take considerable time and with slow business trends, you can go aggressive into revamping your complete site before things start to pick up.
We are working with a lot of eCommerce and medical and cosmetic industry clients and helping them rebrand their complete businesses so that they can have a fresh new website or portal when business picks up again in a few months.
Update Your GMB Page
GMB page for any business is a must-have. It showcases your business address, working hours and customer reviews besides company updates and images.
There are many countries where businesses are allowed to operate on special hours. The special and advanced tools available on Google My Business Profile can help you in informing your customers regarding the changes made in your organization. All you need to do is update your business description and change the working hours. Then you will need to share Google posts with everything updated and make sure that your contact information is right so that customers looking to contact you can find you easily.
An updated GMB page also ensures better local search visibility through hyper local and local SEO marketing.
Outreach Now for the Future
If you are not able to decide whether to reach your customer during this deadly outbreak then you will need to consider the nature of your business, your past relations with customers and the main motive behind this reach. If your customers are used to hearing from you through emails, SMS and other digital media communication channels then you should never cut off this bridge of communication. But you will need to stay away from any type of cheap disaster-related ads.
You can also engage with content marketing experts who can help build connections with strong influencers during this phase for your business. Influencer marketing takes time and nurturing to produce results. So, now that the fast-paced life and busy schedules have come to a stand-still, you can find it far easier to connect and build up these strategic relations that can help you build your brand.
Link Detox
If you are running an online business then you must be aware of the importance and value of removing unnatural links from your digital presence. You will be surprised to know that just a few weeks ago, a website was manually penalized by Google but as the website removed the 1900 unnatural links, it jostled to the top 3 positions in the Google search engine ranking. Yes, unnatural links can be the biggest obstacle between your website and top search engine ranking.
You need to understand that unnatural links are not always intentional and can be present on your website because of many reasons. Just go through any simple guide of unnatural links and learn how to remove them OR you can get in touch with our link building and auditing experts to get them removed.
Conduct Webinars To Stay Connected
Are you planning to introduce products, prototypes, services, or even simply hosting online education classes, tutorials and consultations, webinars are the way to go.
Webinars offer a seamless virtual conferencing experience where you can interact with thousands of users and talk about your product, services or subject matter.
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According to a few studies conducted worldwide recently, this is the best time to start your webinar plans. If you are in the B2B field then webinars in the current lockdown can prove to be a magic wand for your business as a huge chunk of people prefer webinars over any other content formatting for learning. If you are completely new to webinar then you will need to do a little bit of research for sure.
Use Video Conferencing To Stay Connected:
Opting for video or tele-conferencing calls over physical meetings or gatherings is surely a better option in the current situation. You can use video and audio calls to ask customers and employees regarding their experience with your product or service. Even if you want to transcribe the audio, you can do so by using tools like Otter.ai. Later, you can use this data for press releases, blog posts and other types of content. All the information gathered through video calls and audio calls will act as a rich source of inside information for your content.
If you’re like most businesses these days trying to optimize your work and team efficiency from the safety of your homes then try integrating various project management and performance optimization tools that can help you stay in touch, monitor the tasks, and ensure your team and project productivity is always optimal despite the distance.
We human beings have an indomitable spirit and we have surpassed many challenges in the past. This pandemic too shall pass and we need to find simple and effective solutions to ensure that our family, friends and business stay afloat no matter what.
So, if you’re interested in learning about remote working or marketing ideas on how to sustain and grow your brand during these troubling times, contact us today and we’ll be more than happy to help you, as always! Stay home, Stay Safe!
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Why Is Cart Abandonment One Of The Biggest Pet Peeves For DTC eCommerce Businesses?
A major issue for merchants and DTC eCommerce business owners are abandoning online shopping carts. As a store owner, abandoning carts is a huge drain on your business's profits and a major source of frustration. Over 70% of online purchases remain unsuccessful due to customers leaving their carts unattended. Source: Pexels That's a lot of people. You can reclaim 70% of sales by recalling them to their cart. Everyone would be doing it if preventing customers from abandoning their online shopping carts was as simple as a few clicks. While there may not be a simple "one-fix answer," there are various efficient techniques to assist your Direct to Consumer sales by bringing customers from shopping to checking out and placing orders. You may consider a cart abandonment strategy as a part of your D2C marketing strategy. No matter how aggravating cart abandonment is, it's important to remember that every shop faces the same challenge: convincing customers to complete their purchases no matter how large or well-known. Comparing prices, shipping charges, and customer reviews is easier for online shopping than for traditional brick-and-mortar customers. It gives online shoppers an unfair advantage over brick-and-mortar window shoppers. To make matters worse, many people use online shopping as entertainment rather than a means of making a purchase. As a result, eCommerce cart abandonment is expected to reach new heights in 2022. We grew less inclined to spend money on "essential" or "frivolous" products when we became more uncertain about the globe and our world. People abandoned their shopping carts in droves in 2021 due to heightened financial anxiety, allowing them to save money for a rainy day. Source: Pexels As a result, more customers abandoned their online shopping carts before checking out, while an even greater number did not even attempt to add anything to their virtual shopping carts. It's understandable why more online merchants are considering cart recovery. What is Cart Abandonment, and How Do You Know it's Happening? It's deemed "abandonment" when a visitor to your website leaves a page before completing the required action. That means every page of your website with a call-to-action has an "abandonment" rate. In the case of shopping cart abandonment, or "basket abandonment," an item is put into a digital shopping cart, but no payment is made. After an item has been placed in the shopping cart, the consumer can change their mind or get upset and leave, which can happen for various reasons. It may have been because the shipping prices were too exorbitant, the delivery time was too long, or the checkout process was too lengthy. Source: Pexels To get your website or D2C eCommerce brand’s abandonment rate, you'll need to divide the total number of completed transactions (orders) by the number of abandoned shopping carts. Depending on where you acquire your site's analytics, one can access these numbers from various sources. Use Google Analytics to keep tabs on how your website is doing. Most experts advocate checking your cart abandonment rate at least twice a month if you want to remain on top of any major issues and make necessary corrections. Customers quit shopping carts for various reasons, many of which you have no power to influence. If you implement cart abandonment solutions and maximize your audience's engagement, you may significantly reduce cart abandonment and increase your online store's profitability. Don't forget: The best way to prevent cart abandonment is to ensure it doesn't happen at all! If this happens, your only option is to try to win back any clients you've lost in the future. It's vital to understand your customer's point of view to address most of the causes of cart abandonment. To better comprehend your customers are going through when they shop at your online store, you need to put yourself in their shoes. Source: Pexels Authenticity and trustworthiness are extremely important considerations for many online customers. Why? Because the vast majority of people making purchases online have never had the opportunity to hold your product. It's much more critical that customers trust you as the store owner or vendor to deliver a decent, legitimate product if it's a digital one. Your online store and checkout process will impact Direct to Consumer sales more if you incorporate social proof, such as real customer testimonials, into the design and functionality. The stakes go much greater after your user reaches the checkout page; thus, the modifications to your website and entire experience are even more critical. You can rapidly lose the trust of your target customer if your checkout procedure is complicated or if the general look and feel of the checkout pages differs from the rest of your website. Customers will abandon their carts if the checkout procedure is too long; therefore, you'll have to play defence with abandonment cart recovery if your checkout process is too long. The Most Common Reasons Why Customers Abandon Their Shopping Carts Since one can easily remedy most of the ten reasons cited in the Baymard study, we'll focus on the top four, with the possible exception of shipping prices. However, one can argue that high shipping costs can be alleviated by offering customers flat-rate shipping, a discount, or a minimum order amount to qualify for free shipment. First and foremost, high shipping expenses. Having to register an account to view content. A lengthy checkout procedure. Costs that aren't immediately apparent. How To Reduce And Recover Abandoned Shopping Carts In The Most Efficient Manner Possible Optimizing your checkout and cart recovery processes can reduce shopping cart abandonment rates. Please read on for details on 4 of the most successful techniques. Resend checkout recovery emails to customers. Make the checkout procedure easier. Offer a deal to encourage them to return. Make it possible for guests to check out. Final Thoughts While we focused on the four most common reasons for shopping cart abandonment, it's crucial to analyze the bigger picture. All the major issues identified in the Baymard study should be familiarized with and addressed. Many abandonment issues can be traced back to each other if you don't include window shoppers and tire kickers. The pieces reveal a bigger story when they are put together. When other roadblocks like website faults, lengthy delivery timeframes, and a poor or nonexistent return policy are coupled, the lack of free shipping may be what prompts a consumer to abandon their cart. Potential to recover some of those abandoned carts is enormous. You may recoup some of those missed Direct to Consumer sales by sending recovery emails with creative subject lines, offering incentives like discounts or free things, and ensuring that the checkout procedure is simple, mobile-friendly, and secure. For more details, contact our D2C eCommerce experts! ...
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Marketing Automation Trends One Needs To Follow in 2021
Marketing is one of the prime topics that every business looks forward to and most probably the first thing in mind when a company wants to open up its trading channels. Marketing is a method to build an engaging relationship with your consumer base and is considered an ever-lasting procedure to provide them with what they want. With the advancement in technology, marketing, and other business functions have experienced significant improvements in their functionality. Modern-day technological changes have revolutionized marketing; it has become more efficient yet more complex. The future of marketing shall focus on delivering a top-notch customer experience. There will be extensive utilization of data and analytics to create better marketing campaigns. What Is Marketing Automation? Having that said, this gives rise to a modern-day concept called Marketing Automation. Marketing automation has generated a huge buzz; all credit goes to its ability to generate revenue and save costs. As the name suggests, marketing automation means using technology and advanced software drivers to maneuver marketing functions for any business. Source: Pexels There has been an incredible spike in the percentage of CMOs using sales intelligent platforms to get closer to their customers. According to a recent survey, 90% of the CMOs, from some of the world's leading companies plan to incorporate marketing automation tools by the end of 2021. Automation has a profound outcome on marketing and other tasks of managing a business firm by keeping it updated and relevant to customer’s demands. It is also a well-known fact that technology is taking over every aspect, department, and task. Therefore, it is better to make the most of marketing automation to become more effective in terms of market reach and cope with the challenges of the marketing function. Benefits Of Marketing Automation Advertising about your product/service in local newspapers or putting out advert and bulletins on a business website is a must-to-do chore; however, it could sometimes become repetitive for the department. Automation comes into play and drives the marketing functions of your business firm in a much simpler, productive manner. Along with that, it plays an essential role in providing numerous benefits to your business like - Lead Generation It is one of those things that a business firm strives for via its daily operations. Lead generation is a process where the customer grows interested in your offered product or services. Bringing automation into marketing functions aids your business to get more prospects in lesser time and simultaneously focus on the demands of those leads. Using technology-driven strategies, you can get closer to consumer behavior and a detailed report of their expectations from you. Efficiency In Working One of the primary aspects of bringing automation technology into business marketing is the potential to unlock operational efficiency. While you can free up your departments’ half of the work and get it done online, it is better to allocate human resources on strategic projects or maybe your business’ core operations. Once you establish automation into marketing, you will align your business goals in a much better way, with strategic planning and effective implementation. Enhanced Conversion Rate A conversion rate refers to a visitor on your website becoming a consumer after successful purchase of a product or service. It is astonishing how you can increase the conversions for your business by targeting and retargeting the customers to manage what they want from your website. Error-free Reporting Making business reports and analyzing the marketing outcomes can seem like an arduous task. Still, you can get better and more refined results without any procedural errors if you align marketing automation practices into the process. Online software could quickly assist you in streamlining report-making tasks and target the mistakes for you to fix them. Marketing Automation Trends To Look Forward In 2021 The future of marketing is here, and so is the list of latest trends that your business must follow - Personalized Content Supremacy As per numerous researchers, it is essential for every business, big or small, to customize its ideas, product approach, and effective communication. In the coming time, most customers will expect firms to understand and predict their interests regarding offered products/services. Content will drive the marketing and sales force towards lead generation. Thus, it has become imperative to focus on customer’s backgrounds, procure details of their purchase history and behavioral characteristics towards a product brand. Establish Presence Everywhere Next marketing automation trend could be using multiple channels and online resources to sight the target groups. Once you begin interacting with customers on different channels, be it email or social media, your business will better use automation to provide seamless and ongoing support. Further, as the company sustains itself on numerous live channels, you can enjoy the inclusion of leads and conversions achieved by strategic actions. Chatbots And Artificial Intelligence AI has already impacted many businesses by bringing positive outcomes in efficiency and better customer engagement sessions. Having that said, this shall continue to be an automation trend for many coming years that will simplify the customer’s interaction with your business. AI also helps in analyzing behavioral attributes of customers while they spend time on your website and turn that data into better opportunities for your business. On the other hand, Chatbots ensure that your customer’s query is addressed in a much qualitative way so you can improve and gain credibility in the market. Source: Pexels Customer Retention Better late than never, customer retention will remain one of the primitive tasks of a marketing department. Earlier, it was proposed that acquiring more and more customers is the key to profit-making. But, studies have shown that providing a quality-driven experience to the customers and making all efforts to retain them will be a part of marketing campaigns for any business. Retention of customers must be done in two ways: provide quality service and be on toes to address their concerns. And second, retargeting and keeping in touch with them by building credible relationships and trust. Smartphone Approach With the increasing use of intelligent mobiles by almost every individual out on the street, this is an ideal opportunity for your business to acquire mobile traffic on your website. Gone are the days when people wanted to visit the stores and make a purchase physically. Now all they want is to shop online, so having your business application or a Progressive Web Application helps you acquire those prospective customers that use smartphones to shop. Having that said, the number of mobile shoppers is increasing with every passing day, thus, opening the doors of new opportunities for your business to bounce and act upon mobile marketing automation. Applying marketing automation strategies could seem like a daunting plan, enter Saffron Edge. We proudly offer various marketing services to aid your business operations so you can benefit from the marketing automation techniques and get an edge over your rivals. Our team of experts shall help you with email and website marketing, one of the main ways to engage and enlarge your customer base. We also make an effort to enrich our client’s marketing campaigns with the proper guidance and manage them with software programs to earn larger profit values. To know more, contact our team today and transform your business mechanism! ...
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Top B2B SEO Tools for SaaS Business in 2024
Many SaaS businesses now understand the effectiveness of SEO tools in their marketing strategies. The increasing need for SEO tools is undeniably an important part of any strong SEO strategy. SaaS businesses are eager to enhance visibility and drive growth and are actively looking for a way to leverage these tools. In this study, we will discuss the importance and the best B2B SEO SAAS software for your SaaS business in 2024. Why are B2B SEO tools important? They help SaaS companies increase organic traffic, improve search engine rankings, conduct keyword research, analyze search volume, optimize content marketing, and understand their target audience's search intent. How can one identify the best for their SaaS business? By evaluating features like keyword research, link building, technical SEO audits, Google Search Console integration, and content optimization capabilities. We will answer these questions, providing insights into the decision-making process. From the functionalities of best tools like SEMRush, Google Analytics, SerpStat, BuzzSumo, Screaming Frog, SpyFu, Moz Pro, Mangools, and AHREFs, we will discuss their advantages and drawbacks for SaaS companies looking to improve their search engine optimization efforts. Learn from the experience of Saffron Edge, an SEO agency that focuses exclusively on B2B SaaS website businesses. We specialize in providing the perfect SEO solution for SaaS companies that struggle to gain visibility and rank higher in search engine results. With our expertise in technical and semantic SEO, we optimize your website's structure, functionality, and content relevance to ensure maximum performance in search engine results pages (SERPs). Why do SaaS Businesses Need SEO Tools? The role of SEO tools has evolved in B2B SaaS marketing strategy. As we move toward 2024, considering B2B SEO tools in the marketing strategy of SaaS businesses is a choice and a strategic necessity. These tools provide the necessary insights and functionalities, from keyword research to performance analytics. Here are key reasons why SaaS businesses targeting B2B markets need SEO tools: 1. Enhanced Visibility and Reach: The SaaS market runs globally, making businesses competitive on a global scale. SaaS marketing budget must optimize their online presence to stand out from the crowd and reach a broader audience. SEO tools help identify keywords and customize content to ensure visibility in search engine results, allowing businesses to be seen by potential clients. 2. Targeted Audience Engagement: SEO tools enable businesses to identify and target the right audience through keyword research and content optimization. Understanding what is saas marketing helps guaranteeing that the content is aligned to the specific needs and preferences of the intended audience, resulting in more meaningful engagement. 3. Brand Authority and Trust: An effective SEO strategy boosts visibility and contributes to building brand authority. When a SaaS company consistently appears in relevant search results, it establishes trust with users and industry stakeholders. SEO tools assist in monitoring and enhancing online reputation, reinforcing the brand's credibility. 4. Data-Driven Decision Making: SEO tools anlayze website performance, user behavior, and the effectiveness of marketing strategies to provide valuable data and insights. By leveraging this data, SaaS businesses can make decisions to optimize their online presence, refine content strategies, and stay ahead of industry trends. 5. Adaptation to Algorithm Changes: Search engine algorithms are constantly evolving. SEO tools help SaaS businesses stay agile by monitoring algorithm updates and suggesting adjustments to maintain or improve search rankings. This adaptability is crucial for sustaining long-term SEO success. 6. Optimized Conversion Funnel: SEO is not just about driving traffic; it's also about creating a seamless user experience. SEO tools aid in identifying areas for improvement in website structure, loading times, and mobile responsiveness, contributing to a well-optimized conversion funnel. 7. Cost-Effective Marketing: While paid advertising has its merits, organic traffic from search engines is a cost-effective and gives credible source of leads. SEO tools empower SaaS businesses to focus on optimizing their online presence organically, reducing dependency on paid channels. How do you choose the best SEO tool for your SaaS business? Choosing the best B2B SEO tools for your SaaS business drives organic traffic, improves search engine rankings, and increases your online presence. Here are some key factors to consider when selecting the best SEO tools for your SaaS business in 2024: Keyword Research Capabilities: Look for tools that offer robust keyword research features. Effective keyword targeting is essential for B2B SEO success. The tool should provide insights into relevant industry keywords, search volumes, and competition. On-Page SEO Analysis: Figure out which tool helps optimize your on-page elements. This includes content analysis, title tag optimization, meta description suggestions, and recommendations for header tags. A tool that assists in customizing SEO-friendly content is invaluable Backlink Analysis: Backlinks play an important role in search engine algorithms. A good B2B SEO tool should provide insights into your backlink profile, help you identify high-quality backlinking strategies, and monitor your competitors' backlink strategies. Competitor Analysis: Look for tools that provide competitor analysis, highlighting their keywords, backlinks, and overall SEO strategies. This information can guide your own strategy and help you identify areas for improvement. Technical SEO Audits: Ensure the tool can conduct thorough technical SEO audits. This includes checking for issues such as crawl errors, site speed, mobile-friendliness, and other technical aspects that impact your website's search engine performance. User-Friendly Interface: Opt for a tool with an intuitive and user-friendly interface. The easier it is to navigate and use the tool, the more efficiently you can implement SEO strategies. Look for tools that offer clear dashboards and actionable insights. Integration with Other Tools: Check whether the SEO tool is compatible with other tools you use, such as analytics platforms or content management systems. Scalability: Choose a tool that can scale with your business. As your SaaS business grows, your SEO needs will evolve. Ensure the selected tool can accommodate the increasing demands of a growing enterprise. Reporting and Analytics: Reporting is crucial for tracking the success of your SEO efforts. Look for tools that offer detailed analytics and customizable reports. This helps you to measure key performance indicators and demonstrate the impact of your SEO strategies to stakeholders. Cost and ROI: Evaluate the pricing structure of the B2B seo best practices consider the return on investment (ROI). While cost is a factor, prioritize tools that offer the features and capabilities essential for your business goals. The Best SEO Tools for Saas SEO Platform B2B SEO gets you a higher rank on search engines. It's about ensuring the right people can find you, like business leaders and decision-makers who need your services. For SaaS marketing in a startup, various tools are available in the market. We are sharing some of our best picks to make your work easier, get your brand noticed, and turn more potential customers into actual ones following the SaaS Marketing customer journey. 1. SEMRush Semrush stands out as an all-round B2B SEO tool, covering all features of an SEO strategy. This tool is ideal for Competitor Analysis, Technical SEO, Keyword Research, Generating Content Ideas, Content Writing and Off-page SEO Semrush is not limited to standard features but assists in searching relevant keywords and semantically linked searches. This becomes particularly useful when creating content to establish topical authority. The tool provides topic ideas for targeting keywords and offers content templates to guide article creation. Post-content publication, Semrush remains a valuable asset, aiding in identifying potential sources for backlinks to enhance the visibility of your web pages. With only Semrush, you can plan and execute your entire SEO strategy. Advantages: Competitive positioning map for thorough comparative analysis. Estimate the necessary backlink quantity for achieving higher rankings. Detailed backlink analysis, including the identification of toxic links. Identify potential backlink opportunities. Access guidelines from SEMrush for Google SERP features. Drawbacks: Limited availability of search engine data. Reports offer restricted customization options. All plans provide access to a single user account. The user interface may look complicated for those new to the platform. Relatively high costs compared to alternative SEO platforms. 2. Google Analytics Google Analytics is an industry-standard SEO tool that delivers accurate data that measures user engagement and addresses search queries. Particularly valuable for examining trends in organic traffic, Google Analytics focuses on understanding user behavior post-click on your website. This tool is most reliable as it is created by the same search engine on which you are trying to rank. Google Analytics tracks and reports website traffic, offering complete performance insights to understand the workings of a B2B SEO strategy. It thoroughly analyses your website, presenting valuable search optimization insights, including real-time audience tracking, traffic statistics, reports of on-site visitor behavior, and conversion rates. This knowledge empowers you to collaborate with traffic sources, enhancing user engagement and boosting conversion rates. Advantages: Precise insights into website performance. Offers loads of features, even in the free plan. Sources data directly from Google searches. Provides insightful analysis of audience and acquisition metrics. Drawbacks: Backlink analysis capabilities are restricted. Keywords insights are limited. Competitor analysis can be challenging. Not enough customization options. Tools for technical SEO are only numbered. 3. Serpstat Serpstat is an all-in-one SEO platform that specializes in competitor analysis. It allows users to identify competitors' top-performing keywords, analyze backlink profiles, and discover content gaps. The feature of Serpstat that makes it unique is its competitor keyword analysis tool, allowing users to input a competitor's website and learn the keywords they rank for in search engines. Serpstat also provides a thorough backlink analysis tool, site audits, keyword research capabilities, and rank-tracking options. Advantages: Analysis of competitors' top-performing keywords. Backlink Analysis into competitors' profiles. Identify content gaps through competitor analysis. Site audits, keyword research, and rank tracking for a holistic SEO approach. User-friendly interface and easy navigation. Drawbacks: User interface may need to be simpler. Pricing factor for budget-conscious users. Keyword Volume Accuracy is low. Local SEO Data is limited. 4. BuzzSumo BuzzSumo is a leading SEO platform primarily recognized for specializing in B2B keyword research and content marketing. While its SEO features may not be as effective as other platforms, it compensates with powerful functionalities in SEM, SMM, digital PR, influencer marketing, and much more. BuzzSumo is ideal for Research Content Ideas, Content Writing, and Off-page SEO. This platform provides insights into relevant keywords and generates relevant topic ideas for those keywords. After content creation, It allows you to analyze its impact and provides strategies for effective promotion on social media, forums, and websites. Advantages: Identify content trends and generate ideas. Assists in keyword targeting and content creation. Monitor competitors' content strategies for strategic insights. Support diverse digital marketing campaigns. Identify backlink opportunities through the platform's digital PR features. Drawbacks: Backlink analysis features are numbered. The platform's database for keyword research is limited. Lack of customization in the user interface and reports. Features for technical SEO and on-page optimization are limited. 5. Screaming Frog Screaming Frog is the go-to tool for B2B SEO for technical audits and on-page optimization. It's like a detective for your website, determining broken links, figuring out redirects, and assessing URLs. Plus, it turns your website's structure into visuals, making it easy to spot issues and see where you can improve things. Whether you're doing a first-time check or routine inspections for on-page tweaks, this is a must. And if you go for the paid version, you can even schedule these check-ups to keep an eye on your website's technical health regularly. Advantages: Allows you to conduct a complete technical audit. Visualizing the architecture aids in spotting problematic areas. Individual analysis is for each URL. Recognizes and highlights redirect chains. Offers practical insights for improving SEO strategies. Drawbacks: Beginners may find the user interface complex. Understanding the reports can take time and effort. Limited Customization options. 6. SpyFu SpyFu acts like a secret agent of SEO tools, especially when checking out what your competitors are up to. It goes deeper than other tools, giving you insights into their backlinks, how much traffic they're receiving, where they rank in search results, and more. You even get a historical view of how well they've been doing in SEO and advertising. This platform is not just about spying on the other. It's super handy for your own website, too. It finds any technical issues and tells you what you can do to improve your game. Advantages: Audience analysis, keyword research, and competitor analysis. Access a historical snapshot of your website's performance. Receive insights on how to improve your SEO strategy. Identify content gaps and discover ranking opportunities for keywords. Drawbacks: Limited collection of keywords and backlinks. Features for a technical SEO audit are restricted. Manual searching is extensive and necessary. Reports are not customizable. Geolocation-specific rankings are not shown on the platform. 7. Moz Pro Moz Pro is a complete SEO toolset, that provides features like site audits, rank tracking, backlink analysis, and keyword research. This platform simplifies SEO complexities; it leverages intuitive dashboards, customizable reports, and proprietary metrics. Advantages: Moz Pro consolidates essential SEO tools, streamlining site management and analysis. User-friendly dashboards provide easy navigation and accessibility. Moz Pro's Page Authority predicts a page's ranking on a scale of 1-100, offering valuable performance insights. Spam Score helps identify content that requires optimization for relevance and originality. Drawbacks: Complex features and functionalities are offered. Moz Pro's pricing structure may be high for smaller businesses or individual users. Keyword Volume Accuracy may be low. 8. Mangools Mangools is a suite of five strong SEO marketing tools designed to make your SEO strategy successful. These tools cover essential aspects such as keyword research, SEO metrics and insights, backlink analysis, rank tracking, and SERP analysis. Advantages: Keywords Finder: Efficiently discover long-tail keywords with low SEO difficulty, aiding in strategic content targeting. SERP Checker: Access local SERPs for over 50,000 locations, providing valuable insights into search engine rankings. SERP Watcher: Set up and track daily rankings within 30 seconds, streamlining the monitoring process. Link Miner: Identify powerful backlinks that can be easily replicated, enhancing your website's authority. Site Profiler: Evaluate the SEO authority of any domain or URL, gaining comprehensive insights into competitors or potential collaborations. Comprehensive SEO Strategy: Mangools provides a holistic approach to SEO, covering on-page and off-page optimization, keyword trends, and competitor rankings. Keyword Finder: The tool generates a comprehensive list of fresh keyword suggestions supported by past keyword statistics to identify trending keywords. User-Friendly Interface: Mangools is designed for ease of use, enabling users to navigate and leverage its tools efficiently. Drawbacks: Backlink analysis may not be accurate. Functionalities may seem difficult. 9. AHREFS Ahrefs stands out as a top-rated SEO tool catering to B2B companies of all sizes. It covers technical SEO, keyword research, competitor analysis, and backlink research. Ahrefs proves invaluable for enhancing your SEO strategy. It provides insights into the traffic potential of different keywords, grouping them into topic clusters to facilitate targeting multiple keywords on web pages. The tool also offers suggestions for internal linking and identifies backlink opportunities for content optimization. From the planning stage to performance analysis, Ahrefs is a versatile tool for your B2B SEO campaign. Advantages: Keyword difficulty score can help and guide your SEO strategy. You get an estimation of the required backlinks for achieving a specific keyword ranking. Ahrefs proves valuable in identifying backlink opportunities and conducting competitor analysis. The platform generates comprehensive keyword data from 10 different search engines. Ahrefs enables the comparison of your URL with 10 similar competitor pages.cv Ahrefs offers free tools. The domain authority score provided by Ahrefs is an indicative metric for assessing SEO performance. Drawbacks: Ahrefs doesn’t identify potentially harmful or toxic backlink opportunities. Beginners may need help with the technical SEO features. The reporting capabilities of Ahrefs are limited. The technical SEO audit features within Ahrefs are limited. Ahrefs is more expensive. Why Should You Rely on Us? Different SEO tools have different functions and quality, and the key lies in choosing those that align with your SaaS company's strategies, technical proficiency, and marketing objectives. For example, Moz's deep insights serve as an excellent guide for beginners, while SEMrush is a powerful SEO tool and strategic asset for those aiming to stand out from the competitors in search engine results. Not only this, but you can even combine the strengths of these top SEO tools. Combining Screaming Frog's technical SEO audits with BuzzSumo's content marketing insights can be a potent B2B SEO strategy. Certainly, Saffron Edge, a B2B SEO agency that focuses exclusively on SaaS companies, not only recognizes the true strength of these tools but has also shown expertise in using them effectively for search engine optimization. The team at Saffron Edge is well-versed in SEMrush, BuzzSumo, Google Analytics, Screaming Frog, and Ahrefs. Our SEO experts have expertise with these valuable SEO tools and a lot of experience using them successfully for B2B SEO campaigns. We're not just offering tools; we're offering a partnership to increase your SaaS company's organic traffic, search visibility, and qualified leads through a data-driven SEO strategy tailored to your unique challenges and business model. ...
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