Why ROAS Does Not Equate To Long-term Business Growth?
Jun 05, 2022
10 min read
What is the first measure marketers use when evaluating the performance of an eCommerce ad campaign? Return on advertising expenditure, or ROAS. It is a marketing term that has become the most important KPI for growth marketing. Today, we are here to explain why relying entirely on ROAS is a myopic vision of success that will hinder your DTC eCommerce performance!
There is nothing inherently wrong with ROAS as a statistic. It is essential to monitor your return on ad investment (conversion value divided by ad budget). Incorporating ROAS as a metric is pretty obvious in a D2C Marketing strategy. However, this is only part of the equation. If we are discussing marketing (specifically growth marketing), it is harmful to the firm to focus just on ROAS.
In this post, we will demonstrate a new method for measuring the performance of your sponsored advertisements and provide three steps for shifting your attention from ROAS to CLV (Customer Lifetime Value), which is the key to your business's long-term success.
First: Why ROAS Does not Work for Paid Ads
Your sponsored advertising is not responsible for generating ROAS. Shocked?! Certainly, this is the truth. Only you can determine whether or not your sponsored adverts are effective at generating website visitors. This phenomenon applies to all forms of marketing, including traditional forms.
The commercials serve a little influence in converting a sale. Numerous elements, including your website, product, branding strategy, source credibility, and price point, have a significant impact. Even with the best-paid advertising plan and professionals worldwide, your return on ad spend (ROAS) will be low if your D2C eCommerce store is flawed.
You can only optimize your efforts when you have total control over something. This may contradict what Facebook specialists and growth hackers say, but it is the reality. Remember ROAS, but your key metrics for analyzing sponsored adverts should be CTR (click-through rate) & CPC (cost per click).
Why ROAS is Only Part of Your eCommerce Business's Equation?
Growth marketers should present a comprehensive plan that fosters scalable, long-term business growth. However, growth marketers are more often than not media purchasers in disguise. They may be excellent media buyers who can assist you get a high CTR and CPC, as well as a 2 to 4 times return on ad expenditure (although this is beyond their control). However, media buyers lack a comprehensive approach to growth and the corresponding plan. That is the distinction.
Due to this, so many businesses are solely focused on ROAS, especially new client acquisition, while no one considers the wider picture.
Long-standing, successful companies understand the value of attracting consumers and the importance of retaining and optimizing client relationships beyond the sale. If you want your DTC eCommerce brand to expand, you must consider the bigger picture, which necessitates establishing a relationship with your customers rather than simply making a transaction.
This does not imply that a continuously low ROI on your sponsored advertising is acceptable. Consider where and how you are purchasing advertisements. To recruit clients, you will need to invest, especially if you're a new brand - this is a fact of beginning a business.
In DTC eCommerce, you cannot expect to pay $10 one day and receive $20 back immediately. Sometimes you will have to invest more money to educate the public about your brand and products and establish credibility. The younger your brand and the more competitive your market, the greater your investment in this will be required.
Understanding this reality and developing a business plan that can gain a consumer and turn them into a fan - a client that keeps coming back and distributes your message to the globe – is the key to success. The brands that can expand consistently and healthily are the ones who execute this tactic wisely.
What Should eCommerce firms and marketers prioritize?
The creator of a high-growth business we were mentoring remarked, "We're incredibly good at "Rev'ing," but terrible at "Netting." It's common: a brand appears to be doing well in terms of new sales, but they're losing money in the end!
To succeed, such brands must move their primary focus from ROI to client lifetime value (CLV). ROAS is a component of customer lifetime value since customer relationships begin with a sale. However, it does not end there. After a transaction is completed, you must cultivate a connection with the customer to convert them into a true brand advocate. The objective is to generate a customer who returns to purchase again (therefore increasing their CLV).
They claim that marketing to a new consumer costs five times as much as marketing to an existing customer. Most digital companies purchase traffic from Facebook, Google, YouTube, and other ad networks. This requires ability, but it only focuses on one aspect of the equation: making sale after sale. This is much more expensive and inefficient than communicating with your current consumers.
This is why you must adopt a more comprehensive D2C marketing strategy and why our organization exists to assist brands in doing so. To build and expand, a firm needs to coordinate several moving pieces. It requires increasing CLV and scaling in healthy ways.
Increase Customer Lifetime Value
Consequently, what strategies should you employ to enhance (CLV)? We outline the process in three sections below.
1. Establish a customer expansion plan.
To ultimately rely on customer lifetime value and develop a healthy business, you must have a strategy. You must have a "formula" for providing value to customers and generating ongoing profits from them. We are all aware of this; however, there is frequently no plan for increasing the customer's lifetime value. This is not a marketing formula! This directly relates to the core aspects of your company concept. You may ask yourself, "How does your product line look?"
- Have you considered expanding this product line into other product categories?
- Do your product margins sustain your business? Will certain merchandise have greater margins than others?
- Are you capable of bundling items to increase the average order value?
- Are you building a voice and brand narrative and then communicating in a manner that relates to your consumers' narratives?
2. Establish objectives for your major metrics.
Depending on your D2C marketing strategy, you should have a reasonable goal for client lifetime value and growth. In addition to establishing targets for return on advertising spend (ROAS), cost per acquisition (CPA), average order value (AOV), and conversion rate, you must also develop objectives for cost per acquisition, AOV, and conversion rate.
Ultimately, creating reasonable goals for each key indication based on a formula you've established beforehand will unify your efforts toward achieving them and relieve the anxiety associated with uncertainty. We understand that it may appear simple, yet they are all interdependent.
If you know that a client's lifetime value is $100, but your average order value is just $25, you must decide. You may choose to spend $50 on acquiring a new client while still earning $50. Your ROAS won't be outstanding, but your company will be profitable. However, you must consider when you can attain the $100 CLV, but that is a subject for another day.
3. Implement a comprehensive strategy.
You may create a thorough marketing campaign after determining your product strategy and key metric objectives. This needs expertise in three fundamental areas:
- Acquisition and Visitors: Includes paid google, Facebook, and YouTube advertisements.
- Optimization and Navigation of the Site: Superior site navigation, visual improvements, and conversion rate optimization
- Maximizing Customer Value: Maximize customer value through engaging consumers with efficient loyalty programs, email marketing campaigns, and customer service, among other strategies.
- Integrating these three components into a winning plan is the only way to produce sustainable, long-term company growth. Focusing on a particular area in isolation may provide short-term success but not long-term success.
Final Thoughts
To thrive, your firm must prioritize customer lifetime value, and your business plan is how you do this. Once you recognize this, you can stop worrying about achieving a ROAS of 3–4x every month simply because every Facebook marketer advises you to. Ultimately, client lifetime value will be the key to your company's sustainable success. Get in touch with our experts to know more!
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Critical Gaps in eCommerce Marketplace Optimization That Is Hurting Your Sales
Even though online marketplaces play an important role in connecting brands with consumers, they are very intricate, oversaturated, and ever-changing. Demand from customers, levels of competition, and general market trends are always shifting, and these shifts frequently occur independently of one another. Thus, it's important to understand these gaps to avoid mistakes and survive in this highly competitive landscape. Source: Freepik Modern optimization platforms and technological solutions are designed to do the same thing: implement rapid adjustments across pricing, advertising, and inventory in order to achieve a certain objective. However, doing so is not as easy as it looks, especially when you don't have proper knowledge of it. Find out how companies and retailers can improve their strategy to see the whole picture and make more informed choices. A Comprehension of the Connected Metrics of Online Marketplaces Of course, data is crucial to any online store's success, including keeping track of it, figuring out what it means, and putting it to use. But brands and retailers need to look at the right data and take action based on it. If you want to expand your business as much as possible, you need to know everything that can affect your sales and profits, from the price of products to the rate of customer returns. Most people consider the return on ad spend (RoAS) and click-through rate as important advertising indicators for their business. But what do these indicators reveal about the health of their business, the success of their products, and their bottom line outside the scope of the campaign's objectives and results? Many metrics need to be considered; however, in the current market, tools, data, and business decisions are constrained by the metrics they measure and work against. Therefore, it is crucial to understand the linked nature of all aspects of business performance in order to utilize technology and insights more effectively. Problems Built Into the System It's not so simple to comprehend genuine performance and make the proper decisions when businesses need to track and evaluate data from various unrelated disciplines and sources. For instance, at Saffron Edge, we help our clients get a bird's-eye view by categorizing their SKU-level data: Statistical information gathered from actual operations (profit, sales, margins) The Data on Prices ( buy box price, listed price, buy box share) Stats on traffic (sessions, conversions) Information on advertising (including costs, revenues, and metrics like Ad Cost of Sales and Return on Ad Spending) Discovery metrics (search queries, share of voice, impression share) Inventory data (inventory velocity, available inventory, days in stock) Stats on successful deliveries (referral fees, FBA fees, shipping costs) The breakdown of these data points illustrates the difficulty of the situation: advertising info is not available on the SKU level, traffic data is only available in business reports, and data on inventory and orders is frequently out of sync with one another. Organizations can only assess their operations thoroughly, find areas for improvement, and maximize their potential if they have a complete picture of everything that goes on in their company. The Conceptual Limits of E-Marketplace Optimization Although improvement is possible with the current toolsets, they only provide a partial picture, primarily addressing just two areas: pricing and promotion. Because of the mismatch between these features and the KPIs that matter, companies struggle to thrive. Whether they are a buy box rival or a brand/private label, all sellers who employ price optimization technologies have the same overarching goal: to boost sales. While price optimization can help determine what price would generate the most sales, it cannot improve a product's visibility in search results or attract more buyers to the listing. Even if their conversion rate is rather good, their sales won't increase much if they aren't attracting enough people to their offerings. On the other hand, when it comes to advertising optimization for brands and sellers, the focus is often on efficiently directing visitors to product pages. To do this, we must first determine which keywords and goods have the greatest potential and then optimize our bidding to maximize our returns. However, current solutions do not permit advertisers to optimize their conversion rates for the traffic they generate. Brands and retailers need pricing technologies to accomplish this. Imagine these optimizations as a series of cogwheels all turning at once to provide power to their enterprise. Thus, they must consider not only RoAS or ACoS but also the price and margin of their goods. The Importance of a Holistic Optimisation Strategy for Online Market Businesses If you want to succeed in the e-marketplace, you need to think about more than just your own company's requirements; you also need to map and scan the landscape of your competitors to gain a complete view of the market and pinpoint your consumer base. Brands and sellers should assess their positioning and performance relative to the competition as part of adopting a comprehensive marketplace optimization strategy and knowing the health of their business from end to end. Since e-marketplaces level the playing field for brands and merchants of all sizes, a product's competitive area can include established brands and retailers from more traditional sales channels, up-and-coming brands, private label sellers, and resellers. When you look at the whole inventory, there are many more competitors. Undoubtedly, gauging the extent to which key competitors are maximizing their presence is crucially important, yet doing so calls for collecting copious amounts of data from all market pull factors. As brands and sellers battle to differentiate and dominate the digital shelf, it is important to understand how they optimize pricing positioning and assortment, boost social proof via ratings and reviews, use keyword tactics, design their brand store and landing experiences, and raise their share of voice. Indeed, the speed and sophistication of online marketplaces will only increase. If you want to stay competitive, you need a flexible and cohesive approach that can quickly adapt to changes in the market by utilizing a comprehensive collection of tools, data, and optimization skills. Brands and sellers can only realize their full potential when they take a 360-degree view of their business rather than being limited to either ACoS or RoAS when setting and achieving their goals. There Are Three Essential Methods for Increasing Conversions Creating remarkable instances of online purchasing requires careful attention to a wide variety of details. Three factors must be implemented to improve eCommerce conversion rates and obtain exceptional SEO: Product Discovery, an enterprise content management system, and content development. Here are their most up-to-date ideas for how to optimize your online store for maximum profit: Employ Cutting-edge SEO Tactics to Boost Traffic and Sales To keep your items and services at the top of search engine results pages, you'll need to employ cutting-edge SEO strategies. When a business offers satisfying user experiences on its website or app, the time and money spent on SEO are well worth it. Enhancing and customizing the customer experience is one key benefit of upgrading from a bare-bones e-commerce platform to a sophisticated content management system. Adding a Content Management System to Your e-commerce Platform Has Been Shown to Increase Sales. Several brands and online marketplaces compete for consumers' attention, so a successful eCommerce platform of the future will need to have both interesting and helpful content to foster expansion. Many online stores struggle because they use antiquated technology that can only provide their customers with subpar digital offerings. To better serve customers and advance the digital buyer experience, today's e-commerce platform architectures are built on a foundation of composable microservices that permit the seamless blending of robust content management systems and transactional processes. You can use an API-first, content-driven commerce platform to optimize your content creation and delivery strategy, enhance personalization, and function smoothly within your organization's existing IT ecosystem. Advanced Product Discovery Increases Conversion Rates and Decreases the Length of the Buyer's Journey. A company's digital services require continual care, especially if it hasn't been audited recently. Shopping hurdles are inevitable when customer and product journeys expand in complexity and breadth; this could explain why the organization sees a rise in the number of abandoned carts. According to a recent Harris Poll, the US loses $300 billion annually due to cart abandonment. To attract online buyers, marketers must give their wares prominent digital displays. Optimizing an online store's performance is impossible without using a reliable Product Discovery tool. Takeaway! The success of your online store is determined by your ability to turn a profit, regardless of the products you sell. Test the shopping cart and payment methods for usability and search engine optimization. The advice mentioned earlier will help get you far in the direction of perfecting your online store's conversion rates. We've discussed various gaps in eCommerce marketplace optimization that you should need to address to succeed. You can take help from our experts in order to optimize your marketplace and keep an eye on the latest trends. We have a team of skilled professionals with years of excellence in managing and optimizing marketplaces. Contact us now to know how we can help you. ...
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How Social Media Be A Powerful Tool For A Law Firm To Boost Growth?
As per the survey published by ABA, 76% of their respondents who run a legal firm said that they engage with online communities and social media platforms to boost their online presence. Among all marketing channels, social media is the one that has been able to garner a lot of popularity as several big brands have been utilizing its capabilities to boost customer reach and engagement. A huge misconception about social media as a marketing channel is that it can be only beneficial for consumer brands and businesses, mainly eCommerce brands. But this isn’t true. Even independent attorneys and law firms can use social media platforms to boost their business growth. Many say that social media is an integral part of their legal marketing strategy. According to another report published by ABA in 2020 , across all marketing channels, 42% of the respondents rely on LinkedIn, 41% on Email, 33% on Facebook, and 21% on print media. You might have noticed how legal firms and lawyers are making use of their social media platforms to market their legal businesses . There is a reason behind that. What? Social media is a great platform that can be used to boost online presence. As per the statistics published by Hootsuite in “Digital 2020”, social media has 3.8 billion active users, which’s a massive audience. This makes it a great platform for marketing. Well, there are several other benefits for a legal firm when it comes to social media as a marketing channel. Improves Brand Awareness The usage of social media platforms among consumers has increased exponentially. Maintaining a powerful presence over your social media handles can help your legal firm in delivering the right message to your target audiences.In 2021, social media platforms saw a 13% hike in the number of new users as compared to the previous year, boasting a total of 4.2 Billion users.As per the survey made by Thomson Reuters, almost 54% of the consumers said that they would hire an attorney that has an active presence on social media. It might be quite obvious as of now, as to why you should use social media as a marketing channel for your legal firm. Connects Your Business To Your Prospects A survey published by ABA in 2018 said that almost 35% of lawyers used their social media accounts to attract high intent clients. Therefore, the law firms that invest their time and effort in building their social media presence have an upper edge over their competitors as they are more like to attract new prospects easily.?? Stay Connected With Your Target Audience You might think that social media users would only prefer interacting with their friends or family members but there they love to engage with different types of brands and businesses over the internet too.This makes social media a golden opportunity for a legal firm, You can use your social media account to answer their queries or to educate them regarding an ongoing legal topic.Consumers over the internet love to know more about things that make them curious, so you can use your social media account to publish content related to their interests.?? Gain Trust Of Your Prospects, Gain Authority Legal issues and services are something that most average citizens struggle with. Many of them are clueless or uninformed regarding the functioning of such legal procedures. Such people are often looking for answers to their queries.It doesn’t matter if the prospects aren’t giving you a call, make sure you offer them some valuable information or detail so that you can induce trust among them. This can help you in gaining more potential leads and clients as you get a chance to prove your brand’s credibility. Get Maximum Results Out Of Your SEO Efforts Although, it is believed that Social media websites don’t have a direct impact on your website’s search rankings and SERP position but there are several organizations that have claimed that it may affect the search engine algorithm.We have often seen that even Google Search results show Facebook, YouTube, and Twitter links on the search query result page. Therefore, we find a strong relationship between your Tips To Enhance Your Legal Firm’s Social Media Strategy Pay Attention To Audience Feedback and Reviews Give close attention to what people are saying about your legal firm . You must check the kind of reviews you have been receiving on Google, Facebook, LinkedIn, Twitter, etc. Before publishing anything look at the kind of demands or queries your customers have. This would help you in gathering valuable audience feedback and will also help you in knowing the demands of your prospects. Choose The Best Social Media Channel For Your Law Firm While there are a dozen of social media websites over the internet, the best is the one that suits your type of law practice. The audience on LinkedIn is way professional and mature than the audience on Facebook. Therefore, your content has to be optimized as per the requirements or aesthetic of the platform. You can create a list of rich keywords that rank well for your law firm’s website. Based on your keyword list you can figure out what are the trending topics on each of your social media platforms. Craft and design your content with reference to it. This is a great way to engage and attract your audiences in trending conversations. Be Consistent With Your Content If a potential client is browsing through your website and it shows them some old or outdated content then they’ll be the first one to leave your website. To drive a constant stream of traffic you must stay updated with the latest industry trends and make sure to provide relevant information or content to your visitors. This enhances your credibility before your potential customers and makes your firm appear relevant to them. Get Instant Exposure With Paid Ads One of the top benefits of having your legal firm on social networking websites is that it lets you run paid ads that can bring instant exposure to your business. Social Media users provide tons of information and data to such platforms, based on their activities, likes, tastes, and preferences, the algorithm captures their data.This data can be utilized once you start investing in paid ad campaigns for your law firm. Running paid ads is a direct way to put your brand in front of your target audiences. Optimize your messaging as per the insights provided by these social media platforms to convert individuals into customers of your legal firm. Publish Video Content It’s high time you get a YouTube Account for your law firm. You can use your YouTube page to publish informational videos that can be consumed by your target audiences, it can also encourage them to reshare the videos that would allow you to attract more audiences to your website or YouTube Channel. Use your Video content as a FAQ page, answer their questions and address their concerns. Publishing videos based on topics related to keywords can help you in boosting your website’s ranking on SERPs as well. Give Your Content A Personal Touch Social media is not just about selling your brand, it’s also about narrating your brand’s story. Use the platform to post about your upcoming ventures, services, events, conferences, or even occasions like birthdays/anniversaries.Post pictures of your advocates and staff, give your profile a humanized touch so that your clients feel connected with you. Your social media account can also be a medium through which you can portray your work ethics, culture, and company values. Social Media Marketing can help your business to convey its message to its audience, it can be a powerful marketing channel for your law firm that can allow you to stand apart from the crowd. A great online presence can help your business to appear authentic, attractive, and reliable to your target audiences which enhances your opportunities to convert potential customers or visitors into high-value customers. You must use your social media platforms to deliver your firm’s vision and voice. Utilize the power of social media to build trust among your customers, take care of reviews and feedbacks that you receive on these platforms and make sure you resolve them to deliver an excellent client service. ...
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How can legal firms attain growth through peer referrals and reviews?
Law firms should not neglect the importance of online reviews. These reviews or feedback can encourage or discourage a prospect from doing business with you. According to the survey conducted by Statista in 2020, in the USA, 17% of the respondents said that they use an online search engine to find an attorney. Hence, online reviews of legal firms can allow users to choose which firms they can work with. As per the Google Consumer Surveys, 27.6% of the respondents read Google reviews of legal firms before approaching them. 18.4% of the respondents said they would consider reviews of a law firm available anywhere on the internet apart from Google. Therefore online reviews have become an extremely crucial factor in determining the success of a legal firm. Other review platforms like Yelp, Yahoo, etc., are also important. Hence, if a law firm ranks higher on search engine page results, it must ensure excellent ratings or reviews. Why are online reviews crucial for your legal business? 1. Reviews bring credibility to your firm Regardless of how your law firm generates clients or new cases, your brand credibility and authority remain among the most crucial factors that help you develop long-term benefits. Therefore, you need to establish a polished online reputation for your legal firm. Before analyzing your final work, potential clients check your online reputation. You can alter the first impression they make of your firm by establishing an excellent online reputation. You can maximize the potential of these impressions by maintaining online reviews. As an attorney, you have to appear innovative, robust, and reputed. Online reviews can help you achieve so. Source: Unsplash 2. Confirms your legal expertise The legal business is a competitive space. Hence, it can be highly complicated for a new law firm to attract high-value audiences. Today, several legal firms invest in various advertising techniques to build their reputation, spread word of mouth, and gain more business. However, in the internet era, there are affordable ways to showcase your legal expertise. If a legal firm implements a sophisticated online reputation strategy, it can showcase its unique expertise to targeted audiences. Boosting online reviews can be a robust way of building your brand name in the market. An excellent online reputation can act as a powerful tool for an online legal firm to speak out its success stories. If you have an online business, there are huge chances that your clients are already posting their experiences. It can be on different social media websites or search engines like Google. With a forward-thinking approach, your firm can encourage client conversions over the internet through online reviews. Your previous clients can narrate the positive experiences when they hired you for a particular legal niche. All this will allow new prospects to know more about you; hence, it will help you showcase your legal expertise. Source: Unsplash 3. It gives you an advantage over your competitors If your law firm can develop a professional way of encouraging clients to upload their positive reviews, you can beat your competitors. Showing off successful cases can prove an effective way of establishing your superiority over your competitors. You can develop email marketing tactics, social media message campaigns, personalized emails, etc., to encourage previous clients to drop their reviews. You have to request them, don't make them feel pressured! Remember: asking for a review should not sound like a marketing plan! To make the process seamless, you can create a separate webpage for reviews or ask them to write a review on search engines directly. Just provide them the link and guide them on how they can drop feedback. You can also explore other avenues like Facebook reviews, LinkedIn reviews, etc. However, you must encourage online reviews on Google because Google reviews have the most significant influence on new clients. How can your firm get more reviews? Why are Referrals crucial for your law firm? Quickly build relationships with other clients. We would suggest that you should identify your top five referral sources. Once you have done that, you can schedule regular meetups with them. You can introduce sessions or free consultation where you can have a conversion with your potential clients. If you can highlight the benefits they can get from your services, you can tap into new business opportunities. Apart from educating them about specific services, you can also educate them about the target market or different practice areas. However, you should never forget that developing referrals is a two-way relationship. You should contact your prospects regularly, learn more bout your target clients, and focus on business development goals. Promote your victories. To drive excellent referrals, you need to establish your brand credibility and online reputation. To achieve a premium online reputation, you can use different legal marketing techniques to promote your thought leadership. One of the best ways to establish your expertise is by promoting your success stories or your client's success stories. You can also make use of high-quality case studies to advertise your client victories. You can approach some prominent publications or websites to publish your blogs or articles to highlight your achievements. Ensure to select publications that are popular among legal clients because that will help you drive maximum returns. You must actively participate in community organizations, talks, seminars, etc., where you can network with potential clients. These tactics can help you generate business or referrals. Credibility authority We highlighted the importance of networking in the previous section; however, networking is way more than giving out business cards. Before attending a seminar, talk, or networking event, make sure you have defined goals. To establish your credibility and authority effectively in a networking event, you must determine what you want to accomplish. You must have three straight answers for these questions - What is your professional background? What unique does your legal firm do? How can clients reach out to you? You need to answer these questions. It will help you to establish your legal firm's authority. If you have made new connections, make sure to drop a formal email to them. It is essential to contact your prospects once they get out of that networking zone. Emails are effective in creating a long-term relationship with new prospects. How Do Law Firms generate client referrals? Prioritize Key Referral Sources Prioritizing the best referral sources is a critical element of business development. You need to focus on attorneys who are bringing high-value clients to your law firm. You need not focus on attorneys with the most cases; you should concentrate on lawyers bringing the best cases. Once you start recognizing these critical aspects, you can analyze the funnels. You must evaluate funnels that help you to capture leads. If you can realize these referrals, you can spend time and resources on them. You might end up getting better results than before. Schedule Meetups Efficiently As discussed in the previous sections, conferences and meetups are great to establish brand authority and credibility. However, such networking events are great for building referrals. You can make the most out of these events by getting aware of your target clients or peers. The value you get from these events depends upon you. Once you are aware of your target peers attending the event, you can gain valuable returns. Take Up Pro Bono Cases Pro Bono cases are where the lawyer provides their services to a person without expecting any return from them. Pro Bono cases are often seen as community work where lawyers tend to help others. However, offering Pro Bono services can help a law firm drive more contacts, leads, or recognition. Source: Unsplash Start Automating Your Newsletters Once you start automating your newsletters, you will be able to keep in touch with your clients, business partners, and attorneys. It's a great way to help your business scale further. You can send a newsletter via email, or you can send it in a physical form. Benefits to Email Newsletters - Email newsletters are very budget-friendly; they are highly scalable too. Once you develop a template for your email campaign, you can smoothly pitch in your law firm's blogs, case studies, submission forms, etc. Benefits to Physical Newsletters - Many people observe the numerous advantages of email newsletters. However, there are some significant advantages of using physical newsletters. Many email newsletters go unnoticed, in the bin, or end up cluttering themselves among hundreds of other emails. The best part about using a physical newsletter is that it allows you to stand apart from the crowd. Conclusion The legal industry is highly competitive; therefore, you need strategic ways to gain new clients. You need a robust client acquisition strategy through which you can keep your business alive. If you are a legal firm, you might be aware of the exponential rise in searches for online legal-related queries for attorneys. If you want to develop a comprehensive marketing strategy for your law firm, contact us today! ...
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