Why You SHOULD Blog
Oct 22, 2019
10 min read
Table of contents
Do you know what is easy, free, and a potentially valuable tool for marketing your business and reaching a more extensive base of audience? BLOGGING! The web world is brimming with the blogs in different niche helping resolve issues of a vast range of consumers. But have you ever sat down for a second to think about its purpose and why the digital marketplace goes gaga over the concept of it? Allow us to guide you through it! A well-written blog:
Helps drive quah2ty traffic to your website
Choosing a niche and reh2giously writing an authentic piece with all the essential elements such as meta descriptions, subheading, statistics, visuals (images, videos, meme) will attract a quah2fied audience, helping your blog reach out to a plethora of people browsing the web. If the blog section of your website regularly post informative and relevant blogs that address the pain points of the customers and adds value to their h2fe, it can help drive enormous traffic to your website.
Helps convert that traffic into leads
By writing about a meaningful and relevant topic that gives your audience a solution to the problems can help estabh2sh you and your brand as an authority in the community. The rapport and engagement thus build the potential to convert the traffic into leads and leads into customers.
Helps with the overall development
The economy is getting increasingly competitive. What could be a more creative way to communicate with new people, tell your story, impart knowledge and at the same time, vah2date your expertise in a particular niche to open possibih2ties for financial gain than a blog? Yes, sincere efforts towards blog writing can yield positive results. How to get the best results from a blog (that nobody reads) It is only natural to get perturbed by scrolh2ng through well-detailed blogs and looking at the figures of h2kes, shares, and comments and wonder where despite profound research and investing considerable time, and energy are you going wrong? What a blog does NOT do There are several misconceptions in the blogging community regarding what a blog does and does not do, and we have h2sted down three misconstrued objectives about the blog:
It does not sell
The aim of a blog is to educate a set of the audience about the latest happenings in the concerned industry. People read a blog with the motive of finding solutions to their problems. If they had to look for a product, they would just easily search it on any search engine. They should be used as a platform to express your thoughts and opinions and not be all sales-pitchy. Your blog should be able to add value to the h2fe of your readers.
It's not about quantity
While the market is abuzz with creating blogs above 2000 words to get recognized, it is worth keeping in mind that a blog is not always about quantity. If you can explain a concept with a different take creatively and concisely, then there is no need to drag it to a standard set. While long-form posts help educate the visitors more profoundly, short-form posts can be a user's savior as a quick fix solution.
It will not help you become a blogging sensation
A blog alone can not help you estabh2sh as a maestro unless you have marketed it well. Good social and marketing skills can help you become a star blogger. You need to be absolutely clear on one thing: blogging results are not instant, and your continuous efforts will gradually help it gain a larger audience and more visibih2ty. Why is no one reading your blogs? Chances are you, h2ke many, beh2eve that all you need to do is create a blog section and periodically write, and the crowd will automatically visit. If so, then you are highly mistaken. This approach only screams of gradual doom. If you are struggh2ng with traffic, audience's attention, maybe you are doing it wrong. We have compiled a h2st of reasons as to why no one is reading your blog so that you can improve your blog section and avoid these blunders in the future:
It is all about you:
Admit it! If your blogs talk more about what makes you and your business worth investing in, at a stretch, periodically, no one is going to read and recommend it. The aim of blogging, as discussed above, is to educate the target audience and helping them find the solution through your products and services. When you say, you want to be a part of the onh2ne community and help people by sharing relevant solutions, man it and prove it through your blogs.
You overlook the presentation:
While we are all for "ultimately it is the quah2ty of the content that matters', what actually convinces users to read the blog? Yes, you have guessed it right! A catchy headh2ne and well-presented blog in a proper syntax with emphasis on invoking the right emotions. Yo need to invest in making your blogs visually -appeah2ng to hold their attention in the initial second, or you'll end up losing customers. Don't waste your time coming up with over the top or overused titles. Creare relevant and relatable titles with which your audience can quickly estabh2sh a connection.
You are using the wrong style and tone:
You can't just use a casual tone when you are talking about automated software, but you sure can add "slang" to a traveh2ng or h2festyle blog, because that is how you will connect with the right crowd. The style and tone in which you create your blog need to be ah2gned with the industry in which you are serving and the characteristics of your target audience.
While those mentioned above are crucial, there are many other aspects that you need to work on to get as many people to read your blog such as- adding visuals to enhance engagement, creating valuable content, periodically testing the parameters for success, strengthening your research skills, focusing on mobile responsiveness.
Now that you are well-aware of why every business, big or small invests in creating and developing a blog section when are you planning to start?
9 Must-Have DTC Metrics for 2024
In the wake of the COVID-19 pandemic and the ensuing lockdowns, businesses have had to reevaluate their strategies for getting products into the hands of consumers. This shift in approach has led many to adopt the direct-to-consumer (DTC) model, which allows companies to sell their products directly to customers without relying on traditional intermediaries.As the popularity of DTC continues to grow, the competition within this space is becoming increasingly intense. In such a competitive landscape, even minor missteps or oversights can have far-reaching repercussions for a brand's success. It's crucial, therefore, for companies to not only keep pace with the market but also to focus on their own growth and adaptability.To help you navigate this dynamic terrain, we've compiled a comprehensive list of key DTC metrics that should remain at the forefront of your business strategy. These metrics will serve as vital signposts, guiding your efforts toward sustained success in the DTC arena. You can explore them in detail with formulae in this DTC Metrics Template. DTC Metrics That You Should Be Tracking Customer Lifetime Value (LTV) Customer Lifetime Value is like predicting how long a friend will stick around in your life, except in business terms. It's the total amount a company expects to earn from a customer over the course of their relationship. This helps in understanding not just how long a customer might stay with you, but also how much they're likely to spend. For instance, if a company offers a subscription service where customers regularly receive products, keeping an eye on LTV is crucial. If a bunch of customers start canceling after a certain period, something's amiss. It might be time to adjust pricing, improve the product, or offer extra features. Conversion Rate Conversion rate is like measuring how many window shoppers in a mall actually end up buying something. It's about figuring out the percentage of people visiting your site and then going ahead and making a purchase. This metric can also be applied to free trials – how many actually convert into paying customers once the trial period is over. If a company is putting money into their website to attract potential customers, tracking the conversion rate tells them if it's worth it. If the conversion rate is low, it's time to dig in and figure out why and what can be done to improve your conversion rate. Average Order Value (AOV) Average Order Value is like finding out how much your average dinner bill is when you go out with friends. It's the average amount a customer spends every time they place an order. This metric is calculated by dividing total revenue by the number of orders. Focusing on increasing AOV can help a company directly impact its profit margins. A quick trick to upping AOV is setting a free shipping threshold just slightly above the AOV. Churn Rate Churn rate is like keeping track of how many plants in your garden aren't making it. It's about the number of customers who leave a product over a specific period. This is super important for subscription-based companies because it shows the health and momentum of their subscription plan. High churn rates affect other metrics like Customer Acquisition Cost (CAC), Monthly Recurring Revenue (MRR), and Customer Lifetime Value (LTV). If churn is high, it's a red flag. Time to figure out why and how to keep customers on board. Customer Acquisition Cost (CAC) Customer Acquisition Cost is like counting how much it takes to make a new friend. It's the total expense of gaining a new customer and it involves the efforts of various teams like marketing, creative, growth, customer experience, and engineering. CAC is most important when looked at in relation to Customer Lifetime Value (LTV). Ideally, you want your customers to spend more than what it costs to acquire them. Monthly Recurring Revenue (MRR) Monthly Recurring Revenue is like knowing how much money you'll get from your job every month. It measures the total predictable income a company receives on a monthly basis, which is especially crucial for those offering subscription services. If a DTC company isn't calculating MRR, it might be missing out on understanding its true growth potential. Keeping tabs on MRR helps in gauging a company's overall growth and momentum. It's a compass for understanding the health of the business model, setting goals, and figuring out how to reach those targets. Product Margin Product Margin is like figuring out how much profit you make from selling a homemade craft. It's calculated by dividing the cost of making the product by the price at which it's sold. This doesn't include expenses like shipping, handling, or discounts - it's purely about how much profit you make compared to what you spend on the product. Net Promoter Score (NPS) Net Promoter Score is like asking your friends how likely they are to recommend a new restaurant they tried. It's a metric that measures customer loyalty and how likely they are to become brand advocates. This is particularly relevant in the DTC space, where brand promotion through influencers is on the rise. NPS helps in understanding if customers are naturally spreading the word about a product, which is gold in marketing. Calculating NPS and gauging customer satisfaction reveals what kind of marketing and advertising efforts are happening post-purchase. Net Revenue Retention Net Revenue Retention is like checking how many of your neighbors still use a shared community space over time. It's about measuring the continued use of a product or service. For companies with a subscription model, this is especially crucial. It's not as important for one-time purchases, unless you're keeping track of how frequently customers come back for more. These metrics are like a toolbox for businesses. They help in understanding the health, growth, and potential areas of improvement in a DTC model. Keeping a close eye on these can help companies adapt to changing circumstances and thrive in a competitive market. In Conclusion The direct-to-consumer approach revolutionizes the buying process by bypassing traditional stores and middlemen. Its significance surged during the COVID-19 pandemic, propelling a rapid digital transformation. Today, an increasing number of companies recognize the advantages of DTC, demanding heightened competitiveness. Keeping a vigilant eye on your metrics is imperative to thrive in this landscape. To understand better, you need to download our DTC Metrics Template. Remember, customer retention should never be an afterthought. Proactively implementing strategies to maximize growth and revenue is key. For expert guidance in optimizing your DTC strategy, consider reaching out to Saffron Edge. Their specialized expertise can propel your business toward even greater success in the direct-to-consumer market. Don't hesitate to take the next step towards a thriving DTC model with Saffron Edge. ...
read more
What Are The Benefits of CRM? How Is CRM Different From Marketing Automation?
CRM or Customer Relation Management is the automated process that efficiently manages the business relationship between you and your customers- present and prospective leads. With a clear-cut objective of enhancing how the business meets its customers, the concept of CRM enables you to understand your consumer base to streamline the product purchase process and promote customer loyalty and brand credibility aspects. The primary role of administering CRM policies into your business operations is to achieve better customer satisfaction statistics because customer loyalty plays an imperative role in upscaling or reducing the revenue numbers of your firm. Source: Pexels A survey from 2018 said that 16% of the organizations in the USA had considered delivery of real-time consumer interactions across touchpoints as effective. It shows that organizations were keen to use CRM technology. With the accelerating growth in the business industry, the need to anticipate customer behavior and interact with them is of utmost significance now. CRM technology majorly includes policies, practice rules, and guidelines that frame governing standards on communicating with identities- customers, employees, departmental suppliers, and everyone linked with the business. Luckily, CRM technology is not department-specific, which means every division of your business can establish and avail the benefits of CRM to boost the firm's overall revenues. Many global companies say that technologies like CRM help them to ensure a good customer experience. They consider it to be a key driver behind their digital transformation. An interesting fact about CRM is that its global market has had an estimated USD 43.7 billion in the last year. Researchers say the value shall increase exceedingly in the coming years. While CRM provides an easy way to store the data regarding your current customers and potential leads, lead-transformation opportunities, campaign details, and sales figures, the best thing to know about it is its easy to access by your company. With direct access to more information about customer conversions and sales stats, your management can make better growth decisions and lead with productivity amongst the rivals. Advantages Of CRM In today's time, your business should aim to make the most of customer relationship management technology to improve what you have with your existing customers and acquire new prospects with the proper means. The following are some of the prime advantages of implementing CRM technology in your business 1. Eases The Discovery Of New And Right Customer The primary advantage of a CRM application is that it allows your business to target and acquire new customers. One can accomplish it by following a customer persona or tapping the existing customer's profile description to anticipate your target customer. CRM technology uses lead-identification tools to realize the appropriate target and further nurture them till they're ready for sales, thus increasing the conversion rate, The identification of new customers, CRM also aids the nurturing of the existing customers that are a vital part of business growth. Your business needs to maintain the same relationship with the current customers, ensuring trust-building and flourishing with time. In addition, when your business gets the correct information about customer background via CRM, it becomes easy for your sales department to focus on conversions and client building. Source: Pexels 2. Making Sales and Marketing Services Simple Another significant benefit of using customer relationship management technology in your business is how simpler it makes the sales and marketing functions, resulting in effective customer communication. Moreover, the tech system facilitates efficiency on the different communication channels to ensure that customers do not wait for your response. For instance, marketing automation that uses autoresponders to communicate with the users can benefit the CRM system. 3. Personalized Approach With Technology CRM allows you to take charge and store the consumer data, sales figures, and mostly every information about each business component so the management can make personalized outreach possible. As you get routine insights about your customer's interests, it becomes efficient for your business to tap on one-on-one communication and design campaigns with marketing automation tools. For instance, if your prospective customer searches for your product/service, it is a great time to facilitate drip marketing campaigns that include user-specific informative emails rather than generic ones. By triggering these actions, your business earns a spot at being relevant and providing what the customers want. Critical Differences Between CRM and Marketing Automation Tools While many people consider CRM and Marketing Automation as one concept, it is highly recommended to blend both in your managerial decisions. Nevertheless, CRM and marketing automation do serve different purposes in a business. Let's have a closer look at it: Who Uses It? While customer relationship management technology is used by your business' sales department to feasibly operate and generate consumer leads, the other technology, i.e., marketing automation, is majorly handled by the marketing department. They streamline repetitive communication tasks with existing customers and new prospects. It is essential to identify the areas where your business can deploy both the concepts, such as CRM and Marketing Automation, both help acquire customer-related information and insights. Source: Pexels Why It Is Used? The prime difference between CRM and Marketing Automation is what functions they perform. The former technology helps provide insightful information to your sales team to connect with the right customer with the right content. On the other hand, Marketing Automation allows your business to eliminate human-made errors by deploying software to perform marketing tasks. It is put into use by your marketing team to run effective campaigns for generating quality leads and publicity. Business Goal Here, Marketing Automation and CRM somehow depend upon each other and work in harmony. The former's objective is to bring in quality leads and provide them to the latter, the sales team. Obtaining quality leads might be the first step that your business does with the help of Marketing Automation; however, the next step is to transform and nurture those sales-ready leads into business customers via CRM. Having that said, if your business wants to integrate sales and marketing functions with the help of the latest tech tools like CRM and Marketing Automation, then you've reached the right page. Saffron Tech provides exceptional services that incorporate components of CRM and MA to support your business functions. Our firm grip on our clients' expectations helps us analyze, predict, and design scalable campaigns. Are you interested? Visit our website and schedule an appointment with just a click! ...
read more
How to Level Up from a Google My Business Apprentice to a GMB Master
If you run a business, Google My Business (GMB) is one of the most useful solutions for developing your business on the web. GMB is a practical fee tool, so you can easily manage and improve your local company’s appearance in Google Search and on Google maps by highlighting information useful for customers. If you run a business in a particular area or serve a customer within a designated service area, GMB can help people to find you. Verified business on Google is considered reputable by customers or users. Think of yourself in the shoes of customers who search for your business in their location in google search, what will they find? Maintaining your local business on GMB can help users discover the products and services you provide, contact, hours of business and find your location. GMB not only verify or locate your local business, but it also helps to know how and where people are searching for you. Why do you need to update your GMB page? Ensure that your business google page is up-to-date with the correct information and optimized for the most relevant results for each search. Google My Business pages require a regular update and monitor just like websites, facebook pages, Instagram and other pages where customers interact with your business. GMB encourages both online and offline of your company. Your business page is a dynamic asset, update your page frequently according to your customer's reviews and searching for information. You have to provide information like your physical address, phone number, category, attributes, finding directions and contributing content such as photos of an establishment. Google page requires close attention and care. Here are some reasons why GMB needs regular updating. To convert customers on your GMB page Among all the administrative tasks to complete on a month-month basis, updating your Google My Business pages and listings is a top priority. If your GMB page has old irrelevant details, it affects your business growth and there is a chance of losing customers. Imagine, if you hang an old billboard on the highway with your old business name and location, customers automatically went to search in your old business place. In the same way, you have to update your GMB listings to avoid confusion. Every day thousands of eyes should scan your listing. So you must have a strong listing with all the accurate information about your local business. This allows customers to access readily available information without having to leave the search engine. GMB acts as a billboard for your local business, which advertises new sales, offers, and discounts to attract customers both online and offline. If you plan to provide offers on New Year's Day, let your customers know about your GMB page and increase your sales rate. If you don't have any GMB page for your local business, create a GMB with complete information with photos, reviews, contacts, and addresses to attract new customers' attention when they are searching online. To be evaluated on your GMB page. When a potential customer is searching for your business, the previous client's reviews play an important role to make them as your client. One of the most effective ways to build a great reputation online is to have clients comment posts on your GMB page. Nowadays, Google made easier for people to see your reviews. To build a strong reputation, you could ask your customers to update their reviews to reflect their recent experiences with your business. Or you can simply ask your all valuable clients if they could add a review to your GMB page. Your GMB page is an increasingly influential source for customer ratings/ comments. Customers reviews/rating and increase your business ranking in both online and offline. If you run a restaurant business, you can ask your customers to post your ambiance pictures to get high ratings. Importantly you have to replay all the reviews humbly to get good opinions among customers. To avoid spam, fake and unwelcome reviews occur on GMB pages, regular monitoring about their page content is important. Make sure that you have entered all the details about your local business content so that customers can visit you easily. To stay updated till today on your GMB page GMB listings are an important and dynamically growing source of information for web customers. You need to make sure that your business profile is flawless. Pay attention to details and provide all necessary information to make sure a good impression on customers. GMB will also improve your local SEO, boost your business results. So optimizing your GMB page is essential to appear in local search queries. Google was helping people find businesses that are nearby, if the searcher is near to your business, the higher you can appear in the search results. Monitor your Google listings every month to update your current special events and other offer sales to increase your business sale. GMB helps local businesses get more visibility and search engine accuracy. Make sure to keep the information updated in your GMB based on current business change. Business uses GMB messaging feature to get analytics such as your average response time to message and gives you a way to control check on yourself. The business that uses the messenger feature gets access to a more visible and potentially useful call-to-action button on their pages. Updates not only affects your GMB page but every digital location on Google where people find you, that includes Google Maps. To be found on your GMB page. Google My Business page is the single-most-important factor influencing how findable a location is when people do searches. To be found on Google search, business needs to ensure that their content is optimized for search, their location data is accurate and post strong visual content like photos and videos, along with other essential information. Fresh content serves multiple purposes for your business. Search engine marketing refers to your business ads appear on Google ads, GBM maintains local results which appear in several ways in maps and search. Local results are tailored to particular geographic areas and help searchers to find your nearby business. GMB listing is by taking advantage of Google Posts, which is a game-changing feature that allows you to promote new products, sales or events. GMB has the potential to help you reach new customers and provide them with accurate, current information. GMB tool is incredibly valuable and essential for all local businesses. By being active and having accurate, updated details, you can show your customers how much you concerned about online users. To be found, fill your GMB page with accurate information about your current business status to make new customers. How often should you update your GMB page? Google My Business is to make it easier for customers to engage with your business organization. It helps potential customers to find your business information like phone numbers, addresses, business hours, easier for them to contact you. Business growth begins to increase in website traffic, phone calls and general business activity once a GMB account is created and the information is verified. Respond to your client's reviews regularly to gain support from users. Update your page regularly to attract valuable customers for your business through Google search by creating GMB. Keep an eye on your GMB page and update accurate and essential information for business growth. You should keep the top of your page daily. To help you to stay on top of the search, keep a checklist of essential assets to review. The checklist should cover essential, basic data and content as follows: Maintain accurate information about your business like business hours, website, phone number, and location. Keep updated with data changes like business hours, special events and holiday hours. Use can also use a mobile app to stay up-to-date with your online presence wherever you go. Add attributes, which set apart from your business competitors, such as your employees speak multiple languages or you have special games for children. Interact with your customers through ratings and reviews. Are you addressing to spam reviews? Are you active in responding to customers' queries like a verified owner? Attract new customers through smart campaigns in Google ads or displaying visual contents of your business. Announce all offers and special events sale on your GBM page to attract a new audience. Conclusion Sign in to Google My Business to make your business page top on the search engine when the user searched for a particular business at a specific location. GMB makes searchers easy to find their preferred business by and also helps owners to get high growth in business. Users can get quick business information such as location, opening hours, exact location and more. Ensure that your business engages and stays active with GMB, GMB ensure that anyone searching for your business name will have information readily available. Contact best and renowned DIgital Marketing specialists to talk about your “Google My Business” business account today. ...
read more
Subscribe to our newsletter
Get fresh stories, case studies, and
advice
from successful creators and industry experts.