Why You SHOULD Blog
Oct 22, 2019
Oct 22, 2019
10 min read
10 min read
Table of contents
Do you know what is easy, free, and a potentially valuable tool for marketing your business and reaching a more extensive base of audience? BLOGGING! The web world is brimming with the blogs in different niche helping resolve issues of a vast range of consumers. But have you ever sat down for a second to think about its purpose and why the digital marketplace goes gaga over the concept of it? Allow us to guide you through it! A well-written blog:
Helps drive quah2ty traffic to your website
Choosing a niche and reh2giously writing an authentic piece with all the essential elements such as meta descriptions, subheading, statistics, visuals (images, videos, meme) will attract a quah2fied audience, helping your blog reach out to a plethora of people browsing the web. If the blog section of your website regularly post informative and relevant blogs that address the pain points of the customers and adds value to their h2fe, it can help drive enormous traffic to your website.
Helps convert that traffic into leads
By writing about a meaningful and relevant topic that gives your audience a solution to the problems can help estabh2sh you and your brand as an authority in the community. The rapport and engagement thus build the potential to convert the traffic into leads and leads into customers.
Helps with the overall development
The economy is getting increasingly competitive. What could be a more creative way to communicate with new people, tell your story, impart knowledge and at the same time, vah2date your expertise in a particular niche to open possibih2ties for financial gain than a blog? Yes, sincere efforts towards blog writing can yield positive results. How to get the best results from a blog (that nobody reads) It is only natural to get perturbed by scrolh2ng through well-detailed blogs and looking at the figures of h2kes, shares, and comments and wonder where despite profound research and investing considerable time, and energy are you going wrong? What a blog does NOT do There are several misconceptions in the blogging community regarding what a blog does and does not do, and we have h2sted down three misconstrued objectives about the blog:
It does not sell
The aim of a blog is to educate a set of the audience about the latest happenings in the concerned industry. People read a blog with the motive of finding solutions to their problems. If they had to look for a product, they would just easily search it on any search engine. They should be used as a platform to express your thoughts and opinions and not be all sales-pitchy. Your blog should be able to add value to the h2fe of your readers.
It's not about quantity
While the market is abuzz with creating blogs above 2000 words to get recognized, it is worth keeping in mind that a blog is not always about quantity. If you can explain a concept with a different take creatively and concisely, then there is no need to drag it to a standard set. While long-form posts help educate the visitors more profoundly, short-form posts can be a user's savior as a quick fix solution.
It will not help you become a blogging sensation
A blog alone can not help you estabh2sh as a maestro unless you have marketed it well. Good social and marketing skills can help you become a star blogger. You need to be absolutely clear on one thing: blogging results are not instant, and your continuous efforts will gradually help it gain a larger audience and more visibih2ty. Why is no one reading your blogs? Chances are you, h2ke many, beh2eve that all you need to do is create a blog section and periodically write, and the crowd will automatically visit. If so, then you are highly mistaken. This approach only screams of gradual doom. If you are struggh2ng with traffic, audience's attention, maybe you are doing it wrong. We have compiled a h2st of reasons as to why no one is reading your blog so that you can improve your blog section and avoid these blunders in the future:
It is all about you:
Admit it! If your blogs talk more about what makes you and your business worth investing in, at a stretch, periodically, no one is going to read and recommend it. The aim of blogging, as discussed above, is to educate the target audience and helping them find the solution through your products and services. When you say, you want to be a part of the onh2ne community and help people by sharing relevant solutions, man it and prove it through your blogs.
You overlook the presentation:
While we are all for "ultimately it is the quah2ty of the content that matters', what actually convinces users to read the blog? Yes, you have guessed it right! A catchy headh2ne and well-presented blog in a proper syntax with emphasis on invoking the right emotions. Yo need to invest in making your blogs visually -appeah2ng to hold their attention in the initial second, or you'll end up losing customers. Don't waste your time coming up with over the top or overused titles. Creare relevant and relatable titles with which your audience can quickly estabh2sh a connection.
You are using the wrong style and tone:
You can't just use a casual tone when you are talking about automated software, but you sure can add "slang" to a traveh2ng or h2festyle blog, because that is how you will connect with the right crowd. The style and tone in which you create your blog need to be ah2gned with the industry in which you are serving and the characteristics of your target audience.
While those mentioned above are crucial, there are many other aspects that you need to work on to get as many people to read your blog such as- adding visuals to enhance engagement, creating valuable content, periodically testing the parameters for success, strengthening your research skills, focusing on mobile responsiveness.
Now that you are well-aware of why every business, big or small invests in creating and developing a blog section when are you planning to start?
How to Achieve Integrated Marketing Communication (IMC)?
Although the term "integrated marketing communication" (IMC) didn't appear until 1989, its popularity has only increased since then. Understanding IMC is critical for company owners and marketers who want to establish a standard of reliability for their products or brands. The proliferation of online marketing channels that may be orchestrated by marketing automation systems has contributed to IMC's meteoric rise to prominence in the present day. As a result, print, broadcast, and online media have all expanded beyond their conventional confines. To effectively reach their customers in this age of proliferation, businesses require a method of strategic planning that can coordinate the use of a wide variety of media. What Is Integrated Marketing Communication? The goal of Integrated Marketing Communications (IMC) is to ensure a unified and coherent brand message across all of an organization's various forms of communication. Its purpose is to guarantee that all of the media are working together harmoniously and that the message remains constant. IMC, or integrated marketing communications, is the practice of coordinating the whole range of a business' promotional efforts so as to have the most possible effect on consumers while keeping expenses to a bare minimum. A number of novel approaches are employed to guarantee that the appropriate message reaches the client at the appropriate moment. Types and Examples of IMC Since IMC is a strategy that makes use of many marketing channels, there are several kinds of IMC, all of which will be discussed in the following sections. Ads Commercials can be heard or seen on the radio, television, and the web. Customers are within reach, since their scope extends from the national to the global. So, they market the product to get people interested in it by pointing out all the great things about it. Public relations In public relations, we strive to win over new clients while still keeping our loyal ones. They will play an essential role in interacting with the target audience and spreading the company's message. In public relations, it is crucial to pay attention to how your firm is seen by the general public. By doing so, the company's public relations efforts will increase consumers' faith in it. Increasing Profits Through Advertising The urge to increase sales is something that all business faces at some point. This is when most businesses employ carefully planned methods of advertising and marketing. To implement this tactic, businesses would often run limited-time promotions or launch advertising campaigns. Challenges on social media, product bundles, flash sales, free trials, and other sorts of sales promotion incentives are all examples. Using a Sales Management System, you can manage all of your sales strategy to increase your company's sales smarter, faster, and more efficiently. Experience and happening The event and experience plan is not the same as the event strategy, despite their similar names. The two approaches differ significantly in their customer communication. The event approach is a one-way form of communication, thus customers cannot reply to the brand's statements. On the other hand, the two-way nature of the communication in the experience strategy will allow for a more engaging interaction between goods and their end users. Personal Approach Direct selling is an aggressive kind of marketing in which a company's salespeople make personal contact with potential consumers to deliver a convincing pitch. Relationship building with customers may be accomplished efficiently and cheaply with this tactic. Lack of promotion or costly administrative expenditures allows for adaptability in direct selling, which contributes to lower prices. However, in order for this method to result in subsequent real sales, salespeople must demonstrate their ambitions and professionalism. What are the benefits of an integrated marketing campaign? You should be sure a marketing approach will work before putting any money into it. Consider these arguments in favor of launching an integrated marketing effort. Effective and cost effective Some of the outcomes associated with the campaign examples were shown to you. It's not every day that a brand gets two million social media impressions. To achieve such results, careful planning is required at each stage. IMCs are meticulously planned. Users and prospective buyers can assist in marketing efforts by participating in these programs. Do you recall that we mentioned potential buyers in line for the Snapchat Spectacles were using their own social media accounts to spread the word? While the campaign itself might be costly, any exposure that results from it would be entirely free. These initiatives cut costs by creating resources that may serve several purposes. Content such as videos, images, and text can be shared between platforms. This maintains uniformity and spares you the expense of employing designers for several tasks. This is a straightforward method of economizing that ultimately has an impact. More so than a scattershot approach using a variety of commercials or promotions, a unified message can increase return on investment. An integrated marketing effort might be compared to the preparation of a themed celebration. After coming up with the initial concept, you consider alternative methods for putting it into action. Everything from the table settings to the party activities to the party goodies should be superhero-themed. Any other interpretation might lead to confusion for the listeners. Integrated marketing is everywhere Integrated marketing is pervasive; modern commercials cater to each individual to the point of becoming creepy. Because of its pervasiveness, integrated marketing efforts are highly successful. The Snickers commercial is always on, not only in the dead air between episodes of Friends, but especially during the Super Bowl. After then, the same commercial airs again, this time with a different A-lister. You pick up your prescription at Walgreens and notice that Snickers' packaging has been updated to match the theme of the ad. Exactly like when a brand new hit song comes on the radio. Its repetitive nature and lackluster lyrics may turn you off at first. However, after hearing that tune every morning on the way to work for weeks, and eventually months, you may come to enjoy it. Suddenly, you find yourself in the first row of that artist's concert, mouthing the words to a song you used to despise. Though severe, this scenario is somewhat unlike the effect that persistent advertising has on humans. Even if we don't immediately buy a thing after seeing an advertisement for it, we end up learning more about it and are more inclined to do so in the future. It builds a relationship Interaction with the consumer is fostered, as the focus of integrated marketing initiatives is on them. You want people to like you, trust you, and recommend you to others so you can boost your reputation, brand, and sales. Customers will bring up your brand in everyday conversation, just like they may bring up a chance meeting with an old friend or a recent movie they saw. People talk about the human side of advertising after hearing conversations like this. How they felt and what they believed are both contributing factors to a deeper connection with the customer. Consumers will form impressions and opinions about your campaign based on its execution. Also, your relationship with your consumers will strengthen thanks to this all-encompassing approach. Remember your time spent in the classroom. There were regulations from your parents, rules from your instructors, and rules from the principal. It's far simpler for youngsters to adhere to these rules when they are all relatively consistent (no striking, no stealing, no rude remarks, etc.). This eliminates the need for them to question whose authority condones particular actions. The identical holds true for your multi-pronged advertising push. Communicating with a focus on and dedication to uniformity can help your intended listeners better grasp your meaning. It's crucial that all of your company's divisions be on the same page. So, customers would know who to put their faith in. How to execute an integrated marketing campaign? Making a successful integrated marketing strategy is more involved than doing things like advertising on social media or billboards. There is no foolproof method for executing a campaign while employing many channels to convey the same message. Decision-making is a significant part of IMC management, including choices like which distribution channels to prioritize and whether to adopt a lighthearted or instructive tone. Listed below are some suggestions for actions that are more likely to lead to success. The most crucial part of an IMC is the harmony between its many parts. All the many ways of communicating should flow into one consistent whole. Team members should be on the same page with regards to objectives and communications in order to ensure that everyone's efforts complement one another. It's important for everyone in the team to have the same goal in mind. There is no room for confusion during the execution of a good integrated marketing campaign. Inspiring leadership – As was previously noted, an integrated marketing strategy frequently necessitates the collaboration of many teams or departments. Early on, your team should determine who will serve as the campaign's leader. This lessens the likelihood of disagreements developing later. When things go wrong, like running over budget or having differing opinions on the project's purpose, you'll have someone to go to for help. Objectives Setting clear objectives before beginning an IMC can make all the difference in the world. Never launch a campaign without first defining your goals. Would you like to have more conversations? Is growing your company's yearly recurring income a goal? Definable processes – At a rough estimate, an integrated marketing campaign may include a million or more moving pieces. Setting up a well-defined process from the start will prevent any unnecessary delays, miscommunication, or missed deadlines. This is especially true for teams who have never worked together before, since it is crucial that everyone understands where to submit their work once they have finished their portion. In conclusion, the next time you need to promote your brand, product, or service, consider designing an IMC campaign rather than a one-off commercial or press release. Though taking a more all-encompassing strategy to marketing may seem frightening at first, you will rapidly develop confidence and see positive results when you engage with experts in the field. ...
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What is Cost optimization? How can AI help DTC eCommerce businesses during price optimization?
Let me ask you a question: What can you do to make your company grow? It’s a tough one. It is certainly not a cakewalk. Some people would say that using advanced marketing tactics can be the best solution. Others might recommend focusing on customer engagement. All these approaches have their significance; however, the first thing that grabs your customers’ attention is the product’s price. And there is a reason for this firm statement. According to a research report by Deloitte, the price matters the most to the consumers. But why are we talking about the customers when the question is about the company’s growth? Because it’s the customers that play the most crucial role in a business’s overall productivity. If the customers don’t buy your products, it doesn’t matter how exciting or beneficial your product is; neither growth nor revenue will generate. So, that brings us to an essential point of discussion: cost optimization. It doesn’t mean shifting the focus from customer experience or improvising your marketing skills; you must consider them too. However, since 60% of online consumers choose an online seller based on pricing, you can view it as your starting point. Now, the question is, how to optimize your costing? Artificial Intelligence is one way to maintain the balance between customer satisfaction and keeping profit margins. It ultimately helps your pricing managers to deal with product marketing, selling, and costing while keeping revenue maximization in mind. Let’s learn about cost optimization and the role of AI in optimizing the prices for DTC businesses in detail. What’s Cost Optimization? According to Gartner, “Cost optimization is a business-focused, continuous discipline to drive spending and cost reduction while maximizing business value.” In simple words, it is a process that requires a detailed and comprehensive plan of action to manage the prices of products and drive business value, keeping in mind the company’s business model. Cost optimization can help you in: Improving management performance and business efficiency Reducing business operations cost Setting competitive prices for your products and services Enhancing the brand’s market value Satisfying customers’ needs and demands Why is Cost Optimization Important for Your DTC eCommerce Business? As already discussed, price is the most influential factor that helps the customers for DTC eCommerce to decide to purchase something or not. It is followed by free shipping and discounts. However, all three of them are somewhat related to cost. Although a personalized experience and sterling customer service have been added to their areas of interest, the product’s price is still the top priority. You need to understand that your pricing strategy defines how you interact with your customers. However, it would be wrong to consider cost optimization as lowering the price of your products. Your product’s cost can also determine its perceived value. For instance, lower prices attract shoppers into your eCommerce store, but too low prices might give them an impression of poor product quality.Therefore, your cost optimization strategies must align with your business objectives, market positioning, and targeted customers’ expectations. The Role of AI in Cost Optimization Let’s say you are good with figures and have a good sense of marketing. You can set optimal prices for some of your products that neither disappoint your customers nor affect your marginal profits negatively. That seems smooth, right? Now, suppose your eCommerce business grows, and you no longer deal in just dozens of products but thousands of items belonging to different categories. In that case, you or your price managers need to possess supernatural abilities and high-tech analytical & computational powers to decide the optimal price range for each product almost every day. That would be a mind-boggling situation. This is when equipping your systems with AI and machine learning can be the perfect solution for you. With AI, you can use self-learning algorithms to scan massive amounts of data, walk through multiple costing scenarios and get the most relevant price agreeable for everyone. You can easily save time by automating all the tasks and focusing more on customer-centric areas. According to IBM, 79% of online retailers had planned to use AI for customer intelligence by 2021. How Can AI Prove to Be Effective in Cost Optimization? AI algorithm-powered business models analyze hidden relationships between products, prices, focusing, and sales to derive the best optimal solution to generate maximum profits. Here are the ways to understand how effective AI can be in cost optimization and online retail marketing: Providing Suggestions Regarding Optimal Prices There is a reason when someone says a price value is optimal, and that is it neither wards off shoppers, nor it affects the profits. Moreover, it also ensures that the price of one product does not influence the sales of other items sold by a retailer. eCommerce businesses that use AI-driven cost optimization solutions know to put ideal cost with the help of stock-keeping unit (SKU), marketing channel, point of sale, product portfolio, and obviously, customers. If the optimal pricing is adequately done at all these levels, it will ultimately lead to profitability. Choosing Products for Pricing Becomes Simple Some niche products distinguish you from others that you can sell at higher prices, such as private label items, medical products, etc. With AI, you can check and pick those items and sell them without lowering their costs. Take the example of a baby cough syrup. Customers might look for enticing offers on major products, but there are some things in which they prefer quality, assurance, and authenticity before prices. While buying a baby syrup or other baby product, they will generally consider an online store specializing in such items. In such cases, AI can help you recommend specific products and their prices suitable enough to attract them while maximizing profits. Assisting With Different Price Points One of the best things about AI and machine learning is their accurate prediction capabilities. ML algorithms can analyze consumer behavior and data to create and test different strategies and price points. As a result, online retailers can leverage this ML data and have more than one possible product price. With this, you can have several cases providing the optimal price for profit maximization. Picking the Right Price Strategy for Your Business As already mentioned above, AI and ML algorithms offer online retailers room to perform experiments with their price and promotion strategies. With AI’s forecasting capabilities, they can predict shoppers’ reactions to their pricing strategies and choose the best one that creates maximum customer engagement and profit. It will also help them be one step ahead of their competitors in cost optimization. Acquiring Insights for Personalized Costing AI-driven solutions focus not only on the records and buying patterns of the customers but also on other factors such as sales patterns, demand & supply of a product, weekends, holidays, weather, current trends, and much more. Based on these, it analyzes and picks the right products with the best-suitable prices that are popular and in-demand on social media. Furthermore, it also keeps an eye on the interests and preferences of individual shoppers to recommend them with the most personalized price offers. Wrapping Up The competition in the eCommerce space is blazing up day by day. You lose one opportunity, and you might see yourself behind your competitors. AI-driven solutions are one such opportunity, and every business owner, especially eCommerce retailers, is looking forward to grabbing it.This is high time, and you need to understand that consumers always look for the best options. When pricing is the priority, they can quickly shift towards the one with the best offers. So, why not optimize your products’ cost and become a choice, not an option for your customers? Therefore, to make this dream a reality, pick a proficient digital marketing company that knows how to bring the best use of AI for your business. ...
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5 best ways of Acquiring More Patients Online for Your Dental Practice
Having a perfect smile is a dream that the majority of the population chases. Your dental practice helps get rid of the pain and insecurities of the people. Picking a dentist is like buying a car, it’s a long term commitment, and only when a person completely trusts the functioning of a vehicle, he/she will then purchase it. Same is the case with your clinic, only when patients completely trust your practice, will they choose to come to you for their problems. How do you get people to trust your practice is the real question. The internet is the best way to gain and retain patients nowadays. If you're not utilizing online marketing, you are missing out on patients (and money). Here is a comprehensive guide on how to acquire more patients online for your dental practice, along with some dental marketing tips. 1. Create an Effective Website The majority of patients today search for clinics online. If you don't own a website yet, you’re basically invisible to a lot of potential patients. Creating a website that displays all of the information regarding the location of your clinic, phone numbers, hours of availability, services provided, prices, and other important details prove your digital and physical existence. On the main page itself, try to include unique aspects of your business, such as the field you specialize in and also specify the procedure on how patients can schedule appointments.At the same time, you should keep in mind that your website should look and feel engaging and interactive. Staying up to date with the present generations trends is very important. You should regularly update the key aspects of your website. Updating your website from time to time, giving it a fresh new look, proves that you are digitally active and dedicated to providing services to the people. The online world is always changing and evolving; your business needs to adapt to this environment. Let all creativity loose when it comes to making an awesome website. Staying relevant is key if you want to survive in a cut-throat environment, and it can only be achieved by regularly pushing out new content on your website. For a start, you can add infographics, creatives, videos, patient testimonials, and relevant blogs etc. There are a number of companies that provide services, which you can use to build a creative and informative website. Digital Marketing companies are built around the idea of creating interactive and effective website plans. By opting for these services, you need not worry anymore about your online presence; you can then put in 100% into your practice. 2. Create a Social Media Presence Social media platforms are in abundance. People are addicted to the online world and according to research, “In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021.” There are a number of different social media platforms available for you to advertise your business on. In this modern age, for people to know that your business exists, you need to have an active social media presence. Users only want to view content that is relevant and engaging to them. Your posts need to be both informative and creative at the same time. Get creative! For you to gain more patients, you need to portray your business in the best possible manner. Take the assistance of companies that provide Social Media Marketing services, as they are equipped with the best of strategies and plans. A well planned marketing strategy can greatly benefit your practice; by increasing traffic on your website, creating a strong online presence, boosting trust and credibility, and most importantly increase the amount of patients. Source 3. Utilize Reviews When people compare options for dental services, they look at reviews to see what other people have to say about different dentists. The reviews that patients post is very crucial for your business’ reputation. Encourage patients to provide you with feedback for the services they receive. If those reviews are in a good sense, publicize them on your social media and website. Make sure to use recent reviews and the ones with positive feedback. If you do get a bad review, device ways of turning them into positive ones. Provide answers for the negative feedback and give a statement of regret where necessary. Reach out to them with customer service and do what you can (within reason) to satisfy your patient. 4. Email Marketing Everyone utilizing the internet, has an email today. Most people will enter their email down to sign up for an appointment. Once you have their email address, you should use it to send them reminders about appointments and any discounts you might be offering. Similar to social media, you need to maintain a balance between sending enough emails and too many. Spamming should be avoided at any cost. You should keep people engaged and informed without forcing them to unsubscribe. If you can, give the patient something in the email that will encourage them to stay subscribed. Plan an email marketing strategy in such a way so as to keep yourself far away from the spam folder. 5. Answer Popular Questions Majority of the population turns to the internet to get answers for their questions regarding their dental issues. By taking the initiative to answer those questions, you build trust and credibility. At the same time, you can advise those people to visit your clinic to receive expert guidance and care. Use your social media presence to solve patients dilemmas and at the same time, advertise yourself. When professionals answer questions, their word is taken seriously by the majority, and you can use your knowledge to disregard incorrect online information. You can help people to get a proper understanding of specific topics with the help of detailed blogs, articles, videos, creatives, infographics etc. It's All About Branding When utilizing online marketing options, it's important to keep your business’ goals and objectives in mind. There are a number of different ways to establish your practice. You need to think of the manner in which you want to portray your business. Once your online presence is established, you need to ensure that everything and anything that you post is in total relevance to your practice. Your main objective is to gain more patients, and to achieve it you need to have a strong marketing strategy. For instance, if you want to target families with children, then your content should be according to certain specifications. You will need to create content that would engage both the parents as well as the kids. So basically, when targeting different audiences, you need to keep in mind their preferences and accordingly make them interact with your content. The internet is a very valuable tool, and your dental practice can really take advantage of the marketing options that it provides. These creative dental marketing ideas are sure to increase the number of patients you currently have. If you utilize these tools with a well-planned marketing strategy, will business will definitely grow. Creating a strong website and an effective marketing strategy requires to be done by experts. Check out the services we provide, it will really help you. ...
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