How To Structure A Winning SaaS Marketing Team For Your Business

Marketers opting for advertising programmatically is on an all-time high! According to a recent study by eMarketers, by 2019, as much as 84% of total digital advertising spend will be made programmatically, which is projected to reach $46 Billion. And it makes sense as well, programmatic advertising gives 10x better control to advertisers and publishers over their digital assets as compared to traditional advertising. While we have already talked about why programmatic is the way to go in the future if you’re looking to advertise digitally and mentioned some common threats to the programmatic industry as well. Today, we will talk about some things to take care of when you’ll be actually buying advertisement spaces over the web programmatically, which will help you spend your marketing budget wisely. So, when it comes to programmatic ad buying services, here are some things you should take care of to get the best out of your efforts - Defining a clear strategy Defining a clear, cut strategy before venturing into the world of programmatic is an absolute must not just for buying advertisements programmatically, but marketing in general. You must know well in advance the type of ads you want to vouch for, the biddings you are willing to make, the audience you want to target and the type of creatives you’d create that would resonate with your target audience. Doing this would help get you the most bang out of your advertising bucks. In programmatic, it’s not just about buying banner spaces on publisher’s websites, you can place your ads on Youtube videos, Facebook in-stream advertisements, mobile ads and every other form of advertisements you see on the web. So, making a strategy and choosing the right platforms is important. Moreover, you can choose to go for a RTB approach, buy advertisements from private marketplaces or directly buy advertisement spaces from advertisers through direct programmatic. While each of these buying methods involves different approaches, selecting the best method is vital for efficiently spending your marketing budget. Also, knowing in advance the audience you want to serve will help you choose the best platforms in the marketplace to actively advertise on. DMPs or data management platforms can help you with that and most of the DSPs are integrated with DMPs as well to provide a holistic view to advertisers of their audience. They combine first and third party data to form look-alike audiences for your campaign which you can use to attract more customers. Focus on your audience When it comes to defining a programmatic strategy, you absolutely have to focus on impressing your audience with your creatives. And that includes having stunning visuals and stellar content on all your Ads that resonates well with your target audience and makes them click! Fail on doing that, and your audience will not even bother to give your ad a second look. So, creating buyer personas is important to target the kind of audience you want to reach and it requires extensive audience research as well to figure out where your audience really resides on the web. Again, DMPs can come to your rescue here as they usually have all the audience information you’d require to create great ads that would resonate well with your target audience. Focus on understanding your audience more than the quality of your creatives. Don’t get me wrong here, while quality visuals are important for your ads, it will not be beneficial to you in any way if they are appearing at the wrong places and in front of the wrong people. Include a mix of creatives It’s all about the creatives when it comes to making people click on your ad. But like most of the advertisers out there, don’t fixate all your programmatic efforts on a single ad creative. Instead, make 5-6 creatives for a single campaign with different visuals & content. That way you can easily A/B test the performance of each of your ad by making small tweaks to the ads that are not performing well. Doing this will give you a better idea about what kind of content works best with your unique audience and you can double down on that information by reiterating everything that is currently working with your audience in all your future digital advertising campaigns. Monitoring performance is key Talking about A/B testing, one of the main advantage of going programmatic is the impressive analytics DSPs provide for measuring performance of your each and every running ad, which was never heard of before in traditional advertising and probably is the reason why a majority of marketers are shifting to programmatic ad buying and you should too! Monitoring performance is not just necessary to excel programmatically, doing it will help you optimize your each and every marketing effort in general. Keeping a close eye on the actual performance of your ads will help you discard in an instant the ads that are not performing up to their mark and save a few extra bucks of your advertising budget. Like I said above, when you closely check the performance of all your ads, you can easily point-out the ads which are not performing optimally and tweak it a bit to bring it back on track, which is always a good thing to make sure the ROI of your whole campaign doesn’t take a hit! So, there you go! Before you step into the complex but extremely quick-paced world of programmatic, keep in mind the above-mentioned points to take the results of your programmatic efforts to a whole another level. Work on your strategy, figure out the people you want to target who are interested in availing your services and platforms where they actively hang out on the web, create an intriguing ad (and 4-5 versions of it) for them and constantly measure its performance based on KPIs that matter and watch your programmatic efforts bring in a ton of exposure for your business… and users of course! But which top platform should you use to begin advertising programmatically? Stay with us as we’ll be tackling this exact question in our next blog where I’ll tell you about some of the best DSPs out there that will make programmatic a piece of cake for you! ...

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There should be no doubt referring to Amazon as the largest and most competitive eCommerce marketplace, having over 9.7 million sellers worldwide. Among these, almost 1.9 million sellers are actively promoting and selling their products on this marketplace. Now, the question is, how can you make your product and services stand out when millions of products are already striving for the same trophy? Well, Amazon’s A+ Content can be an efficient solution to beat your competitors to the draw and boost your sales. This blog will guide you through the world of Amazon A+ Content and its benefits to maximize your sales by improving conversions. So, let’s get started! What’s Amazon A+ Content? As described by Amazon Seller Central, Amazon A+ Content is an advanced feature that allows brands to modify the product description of branded Amazon Standard Identification Numbers (ASINs). It was formerly renowned as Enhanced Brand Content (EBC). Amazon A+ Content is a kind of additional information that Amazon sellers can include in their product’s description listings. Using this feature, you can showcase your product’s features to the users uniquely, consisting of enhanced images, brand stories, and text positioning. When you get access to the A+ Content, you can add the following features to your product description: Precise and informative introduction of the product Detailed and more comprehensive product description Highly optimized images HD videos that describe your product's features Comparative charts and tables of your competitors Attractive bulleted features list Inclusion of a section known as “What’s in the box?” Using A+ Content will efficiently help you convey your brand’s story and products’ benefits that add value to the customers. It will also enhance their experience, making them choose your products over your competitors. Since your brand will generate more value for your customers over others, you can observe a significant increase in sales. How to Create an A+ Content for Your Brand? Until mid-2019, Amazon A+ was only accessible for the sellers or vendors having a former EBC. However, now this feature is open-source and available to almost everyone. But you have to make sure you are eligible for a specific set of requirements. The first thing to remember is to have a professional seller account. Secondly, make sure you register yourself in the Amazon Brand Registry to be approved as a brand owner. Once Amazon verifies you, you can start including the ASINs of your products to A+ Content. When you update the content for the particular ASIN, it will be reflected for the parent ASIN and all the child ASIN levels. However, how strategically you create and optimize your content will help you get the proper conversions and sales maximization. Let’s talk about it in the latter part of the article. But what if your brand is new on Amazon? Well, that’s not an issue. You still have an option to be eligible for the A+ Content feature. Amazon also accepts and promotes emerging brand owners engaged in other managed selling programs, such as Amazon Exclusives and Launchpad's. Benefits of A+ Content for Your D2C Business You have already been told that Amazon is a highly competitive marketplace, and with the correct utilization of Amazon A+ Content, you can appear as the game-changer. It can provide you with a competitive edge to skyrocket your conversion rate and accelerate product sales. In fact, proper integration of A+ Content into your product marketing techniques can help you increase your product sales by 3% to 10%. Here are some advantages of A+ Content for your D2C businesses: Seize your shoppers’ attention The hardest part about selling a product on Amazon is grabbing your customers’ attention when millions of similar versions are out there. Amazon’s A+ Content helps you capture the eye of potential buyers as they are fed up looking at cluttered and messy product listings and no longer want to see them. However, with A+ Content, the product description is well-descriptive with large HD images and a video describing the product’s features and usage. Moreover, the formatted text and enticing bulletin points make it easier to grab your products' attention. A better option in terms of SEO One of the best things about A+ Content is that search engines like Google easily recognize it. Due to this, your brand and products get more visibility, and they appear on your users’ screens more often. One thing to note is that A+ Content is not indexed on Amazon, but Google does it, which means if you work correctly according to the algorithms, your products will be visible to your potential customers on Google. Enhanced product listings increase discoverability, optimize your brand rankings, and ultimately increase sales. Increase in conversions Well, this is normal. When you use high-quality images, HD videos, attention-grabbing, and SEO-friendly product listing pages, getting a higher conversion rate is no surprise. Your products eventually come into the limelight, making your shoppers click on the “Add to Cart” or “Buy Now” button confidently. More reviews and fewer returns! What do you usually do while shopping online? If you get sufficient time, you will try to gather as much information as possible about the product you want to buy from different sources and several reviews. However, when you use the A+ Content strategy in describing your product information, they get a clear picture of the product all at one stop. It helps the customers make the right and quick decisions. Furthermore, when they purchase a product with its complete understanding, there are negligible chances that they will return it. Also, the satisfied customers will leave positive feedback on your products page that will help other customers choose your product. Hence, increase in sales! Minimize ACoS and Raise ROI When you run a PPC campaign for your product, it might bring you clicks in a large number but not necessarily guarantee sales. In addition, running a PPC ad can cost you a good amount based on your needs and target options. However, the right on-target and comprehensive A+ Content can easily convince your potential buyers to purchase by grabbing their attention on the products’ features. Also, you won’t be charged for using the A+ Content strategy (until you upgrade to the premium version). Therefore, with A+ Content, you get more sales, less advertising cost of sale (ACoS), and a higher return on investment (ROI). Best Practices Regarding Amazon A+ Content To get better results, you need to ensure that your A+ Content is optimized with the best practices. Here are a few tips for delivering quality A+ Content and a better customer experience: Emphasize the USP of your brand Remember that a product is not produced just to sell it, but for your customers to buy it. Therefore, see it from the customers’ point of view. Discover why they will need it or how it can benefit them. That would be the Unique Selling Point (USP) of your product that you must emphasize in your A+ Content. The advantages of your product will help drive emotions, the emotions that describe your customers' needs. And where the emotions are aroused, the purchases automatically take place. Keep your content short and clear It doesn’t matter how informative your product description is, your customers usually have the same time you would invest while purchasing for yourself. Nobody wants to wait, and no one has much time to read long and detailed paragraphs about your product. Therefore, make sure you stick to short and on-point A+ Content to accelerate the buying decision. Use the combined power of text and images You might have read or heard that the visuals speak more than text. Hence, in your A+ Content, combine high definition visuals along with the precise text. You can use banners to segregate your product’s listing and details page to make it more straightforward and offer a streamlined experience to your customers. Avoid errors and proofread your content before submitting Make sure you avoid using special characters in your A+ Content. Amazon forbids the use of some special characters, including copyright and registered trademark symbols. Moreover, you are also not allowed to use hyperlinks to other websites in your A+ Content. However, adding a link to any other ASIN is acceptable within the module type. Also, Amazon takes almost a week to approve your content describing the product listing and description. Therefore, make sure you proofread it for any grammatical errors before the submission. It is crucial because, for some reason, if you ignore the mistakes and Amazon approves your content, it will be live on the website. Later, when you realize that your content has some errors and you wish to fix them, you will have to submit the page again. However, until the mistake is resolved, it would have run live almost for a week. Keep your page designs uniform Always remember that you do not create the design or structure of your A+ Content for one page. Instead, you will be using it for the whole product catalog. Therefore, make sure to maintain consistency throughout the layout of your products page. Use minimalistic designs with optimized images and formatted text. Your products’ page design should be unique and signify your brand’s extension. Also, to avoid rejection from Amazon regarding your visual content, ensure that your images and videos are of appropriate resolution and size as per the policies suggested by Amazon. Guidelines for Amazon A+ Content You should not refer to your business as a seller or distributor. Don’t provide any contact information of your business or company. Avoid using purchase references, like “cheap,” “free,” “bonus offer”, “affordable”, “shop with us,” etc., in the product description. Don’t use any special characters including ?, ? or ™. Avoid using low-quality images with the unreadable textual matter. Do not add hyperlinks to any website inside or outside of Amazon. Don’t use images or graphics that might imitate Amazon logos or programs. Never mention anything in your A+ Content that shows association to any kind of criminal activities. Avoid mentioning debatable claims, such as “the best product,” “#1 selling item”, “the top product in the list,” and like. Ensure that the lifestyle images you use show the products. Your A+ Content (images, videos, or text) should be unique. Any changes or modification in the content is allowed only in the first two business days after publication. Don’t insert or mention anything that violates the Amazon selling policies. Amazon has the right to take down your page in that scenario. Wrapping Up As per an Amazon report, on average, around 4000 items are sold every minute by the small and medium-sized businesses located in the United States. This statistic might clearly tell you why all kinds of companies want to incorporate themselves with Amazon services. However, a wide presence of competitors can make it extremely challenging for you to distinguish your brand from them. Undoubtedly, A+ Content is an efficient method to make your own way in this cut-throat competition and grab the attention of your potential customers. All you need is to follow the proper guidelines to make your products stand out from the product. And the appropriate knowledge comes from experience. Therefore, it is worth investing in an efficient and proficient digital marketing agency to help you deliver high-quality A+ content to increase conversions and boost sales. ...

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What is a SaaS Dashboard? A SaaS (Software as a Service) dashboard is the foundation of modern business intelligence, providing real-time visibility into SaaS application performance and overall corporate health. It enables data-driven decision-making and continuous improvement by bringing together essential metrics and KPIs from sales, marketing, finance, customer support, and product development all while optimizing for technical SEO for SaaS. Beyond data display, these dashboards serve as catalysts for strategic moves and operational efficiencies, with adjustable layouts to meet a variety of corporate demands. Integration capabilities provide a comprehensive view by effortlessly combining various data sources, while strong security measures maintain trust and dependability. In summary, a SaaS dashboard goes beyond its function as a tool, emerging as a strategic ally in navigating the digital terrain with confidence, clarity, and a focus on growth and SaaS branding. Why Use a SaaS Dashboard for Your Business? In the fiercely competitive SaaS market, having a comprehensive SaaS metrics dashboard is essential for gaining a competitive edge. Here are some key reasons why your SaaS business needs one: Data Management: SaaS dashboards centralize data from multiple sources, eliminating the need to access different applications and ensuring data quality, speed, and consistency. Visibility: With interactive visualizations, dashboards provide a holistic view of business operations, customer behavior, and performance metrics, enabling informed strategy development. Cohesion: By providing 24/7 access to information across platforms, dashboards promote cohesion and collaboration within the organization including sharing insights from SaaS LTV calculation. Growth: By identifying trends and patterns, dashboards empower businesses to capitalize on strengths, minimize weaknesses, and drive continuous growth. This is essential for scaling popular SaaS products. Communication and Collaboration: Dashboards facilitate cross-departmental communication and collaboration by sharing data-driven insights and ideas. Components of a SaaS Dashboard The SaaS KPI dashboard is a strong tool that helps firms gain important insights into their performance indicators. It focuses on critical metrics including user engagement, churn rate, customer acquisition cost, and lifetime value, providing actionable data for better decision-making. Users can quickly change their plans thanks to real-time data updates. Customization options enable enterprises to modify the dashboard to meet their individual requirements, assuring relevance and usability. In summary, the SaaS KPI dashboard enables firms to efficiently analyze their performance and SaaS reviews, identify areas for development, and promote ongoing growth. Actionable metrics: The SaaS KPI dashboard prioritizes actionable metrics, including user engagement, churn rate, customer acquisition cost, and lifetime value, offering valuable insights into performance. Real-time data updates: Ensuring access to the most recent data, the dashboard provides real-time updates, enabling informed decision-making based on the latest information, assuring relevance and usability in tracking SaaS lead gen. Customization: Users have the flexibility to customize the dashboard according to their specific needs, emphasizing the most relevant metrics for their business objectives. This feature enhances user experience and ensures that the dashboard remains aligned with evolving priorities. Why building a value-based dashboard Saas is essential? Constructing a value-based dashboard is imperative as it serves as a pivotal tool in user-centric software development. Unlike traditional dashboards that merely present data, a value-based dashboard is meticulously crafted to furnish users with essential insights crucial for attaining their objectives. It transcends the conventional by delivering not just information but meaningful, actionable saas reporting and insights that foster user engagement, retention, and overall satisfaction. The significance of developing a value-based dashboard is underscored in the early stages of software product creation. By prioritizing its implementation, developers ensure that users have access to pertinent information necessary for making informed decisions, which is essential for making informed decisions in SaaS sales strategy, steering their actions toward positive outcomes. This proactive approach aligns with the ethos of user empowerment, elevating the overall user experience and contributing to the long-term success and viability of the software product. In essence, a value-based dashboard becomes a cornerstone in the foundation of user-centric design, driving success and satisfaction in tandem with the users' goals. Benefits of a value-based dashboard Enhanced User Experience (UX): Incorporating a performance-driven dashboard design improves the overall user experience, making it more intuitive and user-friendly for demand generation examples. This, in turn, helps prospects quickly recognize the value of your product, facilitating smoother onboarding processes for critical business perspectives. Increased Customer Retention and Utilization: A value-based dashboard contributes to higher user retention rates by ensuring that users find ongoing value in your software. The design encourages regular and effective utilization of the software, leading to a more engaged user base. Positive Word-of-Mouth Marketing: Happy customers, impressed by the value-centric dashboard, become natural advocates for your product. This positive sentiment translates into word-of-mouth marketing, as satisfied users are more likely to share their positive experiences with others. Building Frequent Users: Satisfying users, particularly those engaged in repetitive tasks, establishes a positive feedback loop. Users find value and convenience in your software, leading to increased frequency of use and a higher likelihood of becoming dedicated, frequent users. Improved Net Promoter Scores (NPS): The positive user experiences derived from a value-driven dashboard contribute to higher Net Promoter Scores. Users are more likely to recommend your software to others, creating a positive impact on your overall marketing strategy and customer acquisition. This blog is your roadmap to developing a successful B2B SaaS referral program and mastering the essential SaaS go-to-market strategy for sustained success in this competitive landscape. Key elements of a Saas dashboard A solid SaaS dashboard has essential components like: User-friendly interface: The SaaS dashboard template should be simple to use and comprehend so that users may quickly gain actionable insights and make decisions based on information. Real-time data updates: To guarantee that you always have the most recent information, the data on your KPI dashboard should refresh in real-time. Key Performance Indicators (KPIs): KPIs give you a clear picture of how well you're doing in relation to your strategic goals. For example, if a KPI is churn rate, which tracks the frequency at which customers choosing to discontinue business with you, if the objective is to boost client retention. Customization capabilities: The dashboard should allow for easy connectivity with important business systems for the inclusion of metrics on-demand. It should be created with your specific business requirements and user preferences in mind. Additionally, it should offer a variety of graph designs using powerful charting features to accommodate different visual preferences. What Metrics Should Be Included in a SaaS Dashboard? The key to a successful SaaS analytics dashboard is to include the right mix of metrics that provide a comprehensive view of your business. Here are some essential metrics to consider: Monthly Recurring Revenue (MRR): The predictable revenue generated from monthly subscriptions acts as a reliable indicator of a company's financial health and growth trajectory, facilitating strategic planning and resource allocation. Annual Recurring Revenue (ARR): Annual Recurring Revenue quantifies the total revenue generated from subscriptions annually, providing insights into long-term revenue stability and growth potential. Churn Rate: The Churn Rate, representing the percentage of customers who cancel subscriptions, offers crucial insights into customer satisfaction and retention strategies, guiding efforts to minimize attrition and maximize revenue. Customer Acquisition Cost (CAC): By quantifying the average expense associated with acquiring a new customer, including marketing and sales costs, Customer Acquisition Cost helps optimize budget allocation and assess the efficiency of acquisition strategies, such as backlinking strategies. Lifetime Value (LTV): Saas Lifetime Value estimates the net profit a customer will generate over their relationship with the company, guiding decisions related to customer retention, loyalty programs, and overall revenue optimization strategies. Average Revenue per User (ARPU): Average Revenue per User signifies the average revenue generated per user or customer, aiding in evaluating pricing strategies, product offerings, and revenue forecasting within the SaaS market Strategy. Customer Retention Rate: Customer Retention Rate, representing the percentage of customers retained over a specific period, underscores customer satisfaction and loyalty, influencing retention strategies and revenue stability. Lead Velocity Rate (LVR): Lead Velocity Rate measures the rate at which qualified leads are generated, reflecting the effectiveness of marketing efforts and providing insights into sales pipeline health and future revenue projections. Net Promoter Score (NPS): The Net Promoter Score serves as a key indicator of customer loyalty and satisfaction, gauging the likelihood of customers recommending the product or service to others, and guiding efforts to enhance customer experience and retention. When selecting a SaaS dashboard template, consider the following factors: User-friendliness: The dashboard should be straightforward to use, providing rapid access to pertinent information. Scalability: As your company expands, the dashboard should be able to handle increased data quantities and changing requirements. Security: To secure critical corporate data, ensure that the dashboard uses industry-standard security procedures. Integration: The dashboard should work smoothly with your existing systems and data sources, allowing for a smooth flow of information. Customization: Look for a dashboard with customization options to personalize the UI and KPIs to your company's requirements. Conclusion SaaS dashboards are essential tools for contemporary SaaS companies because they capture the power of data visualization and provide the insights required to drive growth, improve customer experience, and optimize operations. SaaS dashboards including those integrated into SaaS website design and SaaS pricing pages, are the foundation for data-driven decision-making, resulting in corporate success. As you begin your SaaS journey, thoroughly assess your company needs and select a SaaS dashboard design that corresponds with your objectives. With the correct dashboard in place, you'll be able to navigate the competitive landscape, find opportunities, and make educated decisions to move your company ahead. ...

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