Youtube SEO: Give your videos a ranking boost by optimizing for these On-page factors
Dec 10, 2018
Dec 10, 2018
10 min read
10 min read
Are you actively trying to market your services on the second-most traffic website (after Facebook) on the internet with nearly 2 billion monthly active users?If your answer is yes, then this post is just for you! Youtube is, unarguably, the best social media platform out there to showcase your videos and if you still aren’t using it to market your videos, you really are missing out on scoring a lot of engagement and raving fans for your business.
And since it’s bought by Google, your videos can secure a prominent place on the web search as well and gain some extra exposure. But a lot of videos gets uploaded and seen on Youtube on a daily basis as it continues to gain popularity worldwide. So, standing out and getting noticed on the platform becomes a bit difficult.Yes, strategizing and selecting high-search keywords to base your videos on surely helps with capturing a lot of attention for your videos. But did you know the Youtube algorithm takes into account certain on-page factors as well to rank videos on the platform?While Google Trendz and Google Keyword Planner can certainly help you with finding the best keywords for your videos to get you on the top, here are some of the prominent on-page factors the Youtube algorithm relies on as well to rank videos on the platform.Before we begin, just make sure that your Youtube channel is as optimized as it can get.
Which includes adding a nice description of your channel that summarizes to your audience what your channel is all about, placing your website or blog link in the description itself, adding a nice channel banner, placing your best videos on the homepage of your channel, choosing your target county and targeting the most appropriate keywords for your channel that describe what you do in the best light possible to your audience.
The increased views on your videos will only be fruitful if you have a welcoming channel that tells users what you do in an instant and convert them into your loyal subscribers. When you have done all that and have indulged in some promotional efforts for your channel on Social Media and the web, work on optimizing all your videos for the below-ranking factors to get in front of more users on the platform and increase your viewership -
Place keywords in the meta-data
Like Google, the Youtube algorithm also relies heavily on figuring out the relevance of a video with the help of keywords present in its meta-structure. But mind you, the keywords are only as good as getting your video in front of viewers searching for the exact same or related keywords, the algorithm relies heavily on user engagement signals which we’ll get to in a while.When it comes to adding a specific keyword in your video’s meta-structure, you have to add it in your video title, its description and the tag section for them to make a difference for your videos. You’ll have to go as far as adding the keyword in the file name of your Youtube video so that the crawlers can make sense of it right from the beginning.
Take care of the quality of your video
Youtube cares about the user experience your video provides to their users. And If your video is of sub-par quality, forget about getting on the top of Youtube for your targeted keyword.When it comes to Youtube, HD videos will always rank higher than low-quality videos because who’d seriously want to look at a blurry 144p video. Your viewers will abandon your video mid-way in search of a better video and possibly will never see a video uploaded on your channel again.And believe me, you don’t want users doing that, which bring us to the most important on-page ranking factor for ranking videos on Youtube…
Work on generating user engagement and social signals
The way a user interacts with your video is the top-most ranking signal for the Youtube algorithm. That includes a viewer clicking your video, liking it, commenting on it, sharing it with their friends (which creates natural backlinks for the video as well), watching it till the end, the links it acquires over time and the likes.Youtube gives importance to these user engagement and social signals and ranks all their videos according to them. So, it makes sense to promote your videos on your social media profiles and ask people to share, like and comment on it to gain traction on the platform.Now you know why so many Youtube creators ask you explicitly to like, comment and share their videos.Because it gives them the exposure they need to gain traction on the platform.
Upload a catchy thumbnail
In the simplest of words, a thumbnail on Youtube is like the banner image of your blog, but for videos.Along with the title and your channel name, a video thumbnail is what a person sees first about your video. So, optimizing them for the best can matter a lot for your videos when it comes to getting it clicked.Focus on uploading a catchy email that subtly tells what your video is all about so users can quickly figure out what’s in it for them if they click on the video. Because of it’s visual nature, your thumbnails can be the reason why your awesome video is not getting clicked at all or is attracting a lot of attention from viewers.
Consider adding subtitles, closed captions and cards
Since, Youtube crawlers can not view your videos, adding subtitles and closed captions to all your videos help crawlers get a better idea of what your content is about, and they help users too to better grasp your content. Moreover, with the help of cards, you can display your older videos, website links and other types of content to foster clicks for your other videos as well. A great way to get some additional clicks on your videos and increase their rankings.
Use the above mentioned tips to make your videos perform better under the Youtube algorithm and gain a lot of exposure for your Youtube videos and your channel in general. If you know of any other on-page factor that the Youtube algorithms take seriously, do let us know about them in the comments.
Top 10 Law Firm Marketing Companies in 2024
Looking at the current Law Firm Marketing Trends, it's clear that firms are focusing on various Law Firm Marketing Techniques to stay ahead of the competition. As the legal industry becomes increasingly competitive, law firms are now turning to marketing to attract new clients. We have curated a list of the top 10 Law Firm Marketing Companies in 2024, specializing in various marketing techniques such as Lawyer Internet Marketing, search engine optimization, PPC advertising, and social media marketing. Whether you're a small or large law firm, finding the right partner to help you grow your business is crucial for success in the competitive legal market. What is Legal Marketing? Legal marketing is a dynamic force that propels awareness and client acquisition for law firms.Law firms employ a diverse range of marketing methods, encompassing traditional approaches like print ads and television commercials, as well as contemporary online strategies such as SEO and social media marketing. These modern techniques enable law firms to broaden their outreach and engage with potential clients more precisely and efficiently. Through the integration of both traditional and digital marketing strategies, legal marketing firms play a crucial role in legal firms attain growth, and visibility, establishing their brand, and fostering business growth. What are the Benefits of Legal Marketing Firms? Legal marketing firms provide valuable assistance to law firms, helping legal firms avoid digital marketing blunders and offering other key benefits. In-Depth Industry Knowledge: Making essential legal marketing mistakes can be costly for law firms. It’s important to partner with a legal marketing firm that has extensive industry knowledge to avoid these mistakes. These firms understand the specific requirements, ethical considerations, and regulations of the legal industry, which allows them to create effective and compliant marketing strategies. By avoiding essential legal marketing mistakes through the help of a legal marketing firm, law firms can develop successful campaigns that mitigate potential risks. Improved Workflow: Legal marketing firms help law firms acquire new clients more efficiently and effectively by providing expertise in online marketing, SEO, paid advertising, and content marketing. This increases productivity and improves the overall quality of their services. Legal marketing firms can help Criminal Defense Attorney law firms boost their reach, build their brand, and grow by creating successful marketing campaigns. Improved your online presence: Legal marketing firms use various techniques like search engine optimization and paid advertising to increase the online visibility of law firms, attract new clients, and ultimately grow the business. By incorporating legal practice management software like Clio Grow, firms can intake clients seamlessly and streamline their workflow. These partnerships and tools help law firms maximize their marketing efforts and achieve long-term success. One such technique is to encourage clients to leave Google Reviews For Family Lawyers, which can help improve the law firm's reputation and attract more potential clients. Agencies for Legal Marketing in 2024 1. Saffron Edge Saffron Edge is a law firm agency that provides comprehensive marketing campaigns tailored to different sales funnel phases. Our dedicated, experienced digital marketers specialize in growth-aligned SEO tactics to improve lead generation and credibility for legal practices. We offer unique, personalized, and data-driven approaches, conduct thorough research, and offer various marketing solutions. With expertise in search engine optimization, pay-per-click, social media marketing, email marketing, and e-commerce development, Saffron Edge is an invaluable partner for any law firm seeking to expand its reach, build its brand, and grow its business. Learn more about our offerings and achievements here! Key Features Search Engine Optimization Pay Per Click Social Media Marketing Email Marketing Local SEO Content Marketing Pros Personalized Approaches: Our approach is unique, personalized, and data-driven, allowing us to deliver outstanding client results. Thorough Research: We conduct thorough research, adapt to changes in our client's businesses, and offer various marketing solutions across multiple industries. Adaptability: Our plans are crafted to adjust and grow alongside the client's business, offering scalability for sustained success. Diverse Industry Insight: Our expertise extends across B2B SaaS enterprises, direct-to-consumer brands, e-commerce, and start-ups, underscoring our varied skill set and flexibility. Global Reach: Our team has the expertise to manage clients internationally and deliver exceptional results, regardless of their location. Ratings 2. Rankings. Io Rankings.io is a specialized law firm SEO agency that delivers exceptional results for attorneys. Initially entering a field where few companies specialized in SEO for attorneys, Rankings.io set out to recognize the parallels between the legal profession and legal SEO. Key Features Search Engine Optimization Advertising Pay Per Click Pros Expertise in Legal SEO Proven Success in Competitive Markets Customer-Focused Approach Adaptability Cons Niche Specialization: While specializing in personal injury has advantages, it may limit the agency's appeal to law firms outside this specific practice area. Risk of Overextension: The decision to expand into various legal practice areas may pose the challenge of maintaining the same level of specialization and success achieved in personal injury SEO. Ratings 3. Kaleidico Kaleidico is a full-service marketing and design agency specializing in lead generation. Kaleidico is recognized for its inventive digital marketing approaches aimed at generating leads and boosting revenue for its clientele. The agency provides a range of services, encompassing the design and development of law firm websites, content marketing, and email marketing. Key Features Web Design Digital Strategy Web Development Content Marketing Conversion Optimization Email Marketing UX/UI Design Pay Per Click Pros Proven Track Record Creative Design Client-Centric Approach Cons Cost Consideration: As a full-service agency, Kaleidico's services may come with a higher price tag than niche providers focused on specific aspects of digital marketing. Ratings 4. Jurispage JurisPage is a law firm agency specializing in Search Engine Optimization (SEO), Google Ads, and Website Design, catering specifically to entrepreneurial law firms. Key Features Search Engine Optimization Pay Per Click Web Design Content Marketing Conversion Optimization Digital Strategy Pros Specialization in Legal Industry Affordability Ownership of Website Cons No Offline Advertising Not Exclusive Ratings Not available 5. One400 ONE400 is a dynamic law firm agency committed to bringing innovation to the legal industry. They help law firms expand their reach, build their brand, and grow their business. Key Features Branding Business Consulting Content Marketing Digital Strategy Marketing Strategy Pay Per Click Pros Forward-Thinking Approach Client Empowerment Digital Tools Integration Cons Higher Price: ONE400 may have a higher price tag than other firms. Collaboration Complexity: Partnering with entrepreneurial lawyers and tech professionals might face challenges finding the right balance between legal expertise and technological innovation. Ratings 6. Accel marketing solutions Accel Marketing Solution is a dedicated law firm marketing agency focusing exclusively on providing diverse marketing solutions for legal practices. The agency specializes in providing website design and digital marketing services, aiming to enhance client revenue through effective search engine optimization (SEO) and improved conversion strategies. Key Features Content Marketing Search Engine Optimization Social Media Marketing Web Design Pay Per Click Video Production Pros Expertise in the Legal Industry Digital Services for law firms Proven Track Record Results-Driven Approach Cons Dependency on Digital Channels: The agency's focus on digital marketing may not cater to law firms seeking a more balanced approach that includes traditional marketing channels. Cost Considerations: Accel Marketing Solution may be expensive compared to general marketing agencies. Ratings Not available 7. Advantage Attorney Marketing ADVANTAGE Attorney is a complete solution provider for law firms, offering digital marketing services and cloud solutions. Key Features Content Marketing Pay Per Click Search Engine Optimization Web Design Advertising Social Media Marketing Pros Holistic Approach Performance Guarantee Cons Limited Specifics: The description needs more specific details about the technologies and strategies used in their digital marketing services and the features of their cloud solutions. Dependency on Technology: Relying on technology and AI might concern some law firms, especially if they have reservations about embracing advanced technologies. Ratings Not available 8. Optimize My Firm Optimize My Firm is a specialized agency that provides top-notch SEO (Search Engine Optimization) and Content Marketing services for law firms. Key Features SEO Content Google Ads Local Service Ads Pros Legal SEO Specialists Flexibility with No Contracts Cons Dependency on Google Algorithms: As with any SEO-focused service, results can be influenced by changes in search engine algorithms. Ratings Not available 9. Omnizant Omnizant is a dedicated full-service digital marketing company catering exclusively to legal professionals. With a focus on organic SEO strategies, they aim to elevate law firms' online presence and rankings on major search engines. Pros Specialized Content Marketing Ownership of Website Affordable Services Cons No Offline Advertising: Omnizant's focus on digital strategies may be a drawback for firms seeking a comprehensive approach that includes offline advertising channels. Semi-Exclusive Engagement: The semi-exclusive nature of the agency's services might result in shared strategies among competing law firms, potentially diluting the uniqueness of individual campaigns. High Attorney Involvement: While expertise is beneficial, the level of attorney involvement required might be intensive, demanding considerable time and input from legal professionals. Ratings Not available 10. iLawyer Marketing iLawyer Marketing is a specialized digital marketing agency that caters exclusively to law firms. With a primary focus on SEO, Pay-Per-Click (PPC) advertising, and website design, iLawyer Marketing distinguishes itself by offering comprehensive digital solutions tailored to the legal industry. In addition to its core services, the agency complements its offerings with content creation, including blog writing and video production. Key Features Search Engine Optimization Advertising Pay Per Click Web Design Video Production Pros Niche Specialization SEO Strategies Targeted Advertising Precision Cons No Offline Advertising: iLawyer Marketing's exclusive digital focus may limit opportunities for offline advertising, potentially missing out on specific market segments. Semi-Exclusive Approach: The agency's semi-exclusive approach might limit the number of clients it can take on, potentially impacting accessibility for smaller law firms or those with more modest budgets. Cost Consideration: While effective, the specialized services provided by iLawyer Marketing may come at a higher cost, making it a potentially expensive option for some law firms. Ratings ...
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Driving Engagement and Conversions with Google Display Ads
When it comes to running successful Google Display campaigns, choosing the right Google Display ad sizes is crucial. With Google Display ads reaching over 90% of internet users worldwide across a vast network of 2 million websites and apps, the potential for your business is immense. To make the most of this opportunity, it's important to understand the top-performing and most common Google Display ad sizes, ensuring your ads meet the specifications set by Google. Google Display ads specifications, also known as Google Display ad specs, play a pivotal role in optimizing your campaign's performance. By adhering to these specifications, you can ensure that your ads are displayed correctly and effectively across the Google Display Network. In this article, we will help break down all that you need to know about Google display advertising specs. Does Size Matter? As PPC marketers, we naturally prioritize key performance indicator (KPI) metrics when creating ads, such as design, messaging, and calls-to-action. However, when it comes to display ads, size does matter, and it plays a crucial role in determining how users perceive and engage with your ads on the internet. The size of your banner ad significantly impacts its visibility and reach. It determines where and how users encounter your ad, ultimately influencing impressions, clicks, and conversions. Publisher websites control the availability and dimensions of ad slots, and they are knowledgeable about popular and engaging ad spaces that generate revenue. By understanding the preferred Google ads image sizes on various publisher websites, you can avoid wasting resources on creating ads for less common or low-performing ad spaces. This knowledge allows you to focus on maximizing your reach and obtaining viewable impressions where they matter most. While image size for Google display ads may have limitations, you can also upload HTML banner ads, which offer more flexibility in size without sacrificing resolution or pixelation issues commonly found in image formats. By familiarizing yourself with Google Display specifications, you can create ads that meet the required image sizes and requirements. This understanding empowers you to craft impactful ads that resonate with your tech-savvy audience, ensuring optimal performance within the Google Ads ecosystem. Understanding Google Search Ads Specifications When it comes to running successful ad campaigns, it's crucial to understand the Google search ads specs as well as Google display specs. These specifications ensure that your ads meet the necessary guidelines and display optimally across Google advertising platforms. So, let’s dive deeper into this. Google Search Ads Specifications: When creating search ads, it's important to adhere to the following Google search ads specs: Ad Format: Google search ads typically contain a headline, display URL, and description. Character Limits: The headline allows for up to 30 characters, while the description can have up to 90 characters. The display URL can include up to 15 characters. Image Sizes: Unlike display ads, Google search ads do not support images. They primarily rely on compelling text-based content to capture users' attention. Uploaded Display Ads Specifications For Google display ads that incorporate images, it's essential to consider the following image sizes and requirements: Google Ads Image Requirements: Google Ads supports image files in three formats: JPG, PNG, and GIF. File Size Limit: The file size for display banner ads should not exceed 150KB, regardless of the ad's dimensions. This restriction ensures optimal loading times and user experience. Image Sizes: While specific image sizes may vary depending on the ad format, adhering to the recommended sizes for images in Google ads is vital. These sizes include the popular ones, such as the medium rectangle (300×250), large rectangle (336×280), leaderboard (728×90), half page (300×600), and large mobile (320×100). Top Performing Google Ads Sizes Google has conducted extensive research and identified the best-performing Google ad specs across different devices. Let's explore them: 1. Medium Rectangle: 300×250 The medium rectangle ad size is highly effective in capturing users' attention and delivering your message effectively. With its slightly smaller counterpart, the large rectangle (336×280), the medium rectangle offers sufficient space to showcase your content. This popular ad format allows for optimal content placement and is considered one of the most effective ad sizes to run on the Google Display Network. 2. Large Rectangle: 336×280 The large rectangle ad size provides advertisers with ample ad inventory, making it an ideal choice for display ads. It performs exceptionally well when placed within text content or at the end of articles. With its generous size, it can accommodate visually engaging elements and attract users' attention effectively. 3. Leaderboard: 728×90 The leaderboard ad size typically loads at the top of a webpage, positioned above the content. This prime location, known as "above the fold," increases the visibility and click-through rate of the ad. The leaderboard's dimensions of 728×90 make it a prominent ad size that delivers excellent results. It is often used for displaying brand messaging or multiple products, capturing users' attention from the moment they land on the page. 4. Half Page: 300×600 The half-page ad, also known as the large skyscraper, offers an expansive and impactful ad space. With its dimensions of 300×600, it takes up a significant portion of the page, making it highly visible and attention-grabbing. Google reports that the half-page banner is one of the fastest-growing ad sizes in terms of impressions and ad spaces. Leveraging this ad size can significantly enhance the visibility and impact of your campaigns. 5. Large Mobile: 320×100 The large mobile ad size, with dimensions of 320×100, serves as an alternative to the standard mobile banner (320×50). This ad size is particularly preferred for mobile devices as it provides additional height, allowing for more creative freedom and engaging content. By utilizing the larger mobile banner, you can effectively capture users' attention and deliver your message in a visually appealing manner. What is Google Ad Exchange? Google Ad Exchange, commonly known as Google AdX, has its roots in DoubleClick Ad Exchange, which was initially established as an ad server in 1996. Google acquired DoubleClick in 2008, integrating it into its suite of advertising solutions. AdX functions as a marketplace where publishers can sell their ad inventory to advertisers and agencies through real-time bidding (RTB) technology. The platform operates on an open auction model, allowing advertisers to bid in real-time for ad space, resulting in efficient allocation of display ads across the web. By leveraging Ad Exchange, publishers can optimize their revenue potential by accessing a larger pool of advertisers while maintaining control over who can advertise on their websites. On the other hand, advertisers gain access to a wider range of websites and ad space, granting them greater control over ad placements. It's important to note that AdX caters to both website owners and mobile app developers, distinguishing it from Google AdSense, which primarily serves website owners, and AdMob, which specializes in assisting mobile app developers with ad space monetization. In Conclusion Google Ads are a goldmine for success when leveraged with skill and knowledge. Every aspect of it adds to the likelihood of running a successful ad campaign. Hence, consider partnering with Saffron Edge to unlock the full potential of your Google Ads campaigns and achieve remarkable outcomes. As a leading digital marketing agency, we possess extensive expertise and a deep understanding of image specifications and creative optimization. Our team of professionals can help you create compelling ad visuals that resonate with your target audience and deliver exceptional performance. Connect with us today! ...
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Are Inbound Marketers Better Advertisers Than Their Industry Counterparts
Internet marketing has been evolving with a neckbreak speed and so are the approaches, perceptions, audiences and technology. And it’s a marketer’s job not anyone else’s to keep up. B2B marketers tend to be focused on Return on Investment(ROI) rather than lead conversion as is the case in the B2C market. But even then, many fail to lead to a conclusion that there calculation of ROI is correct across all the marketing channels, with only 53% thinking they are rightly doing it. Having a short sighted strategy is all too common in the industry. Email marketing appears to be the most successful channel for a one-to-one communication, but often its success is generated with the help of other digital channels, but many fail to understand this. So how do you pick between the two - Outbound or Inbound which one is performed better by the marketers over the past few years. Let’s find out on both sides. The Outbound Way The definition says that the outbound marketing is based on a hard sales approach where you convince your client that they need your products or services. Using traditional marketing tactics such as cold calling or BTL/ATL advertisements. The two most commonly used Outbound digital marketing techniques are PPC(Google Adwords) and Affiliate marketing. PPC Technique Pros: You’ll get as instant results as you want depending on your target audience. Brand visibility, and segmented targeting one of its features and let’s you be as aggressive or conservative based on your limit/budget. Cons: People have become sceptical towards paid-for-advertising and most of the times paid-clicks don’t result into conversions. Your ad expires as your budget spend ends and the click costs can soar very quickly. You need a lot of time to understand PPC or you’ll hire an agency to do it so that’s another extra budget spend. What’s more is that unethical competitors can click on your ads until your budget has been depleted and your ad disappears. You’ll pay for accidental click costs too- very pricey. Affiliate Marketing It is a network based advertising via affiliate or co-operative platforms. It’s a cooperative effort between the publisher, the advertiser, and the prospective customer who clicks on the ad. The publisher advertises via the banner ads on his website and closes the sales in return for a commission from the advertiser. Pros: It’s a win-win situation for both advertisers and publishers- like having a 24/7 salesman but only paid on performance. It’s easy to setup- just select your platform and program and signup. Cons: This approach is not foolproof, and may not generate as many sales on a regular basis. It has also been known that link hijackers or spammers have taken commission from publishers. The Inbound Way Inbound marketing is comprised of many sub-categories of marketing channels- Content marketing, that relies on organic search traffic and attracts genuine leads, Search Engine Optimization, based on serving content according to the keywords in the search query, and Social Media Marketing, which we all know is popular for bringing traffic to websites by enticing customers with posts on social media business page. The focus of this type of marketing relies on the principle of attracting potential customers by serving them with content about the products and services that can solve their needs. The focus here is on earning your client’s attention and not buying it. The leads that are generated are genuine and are more likely to convert. It is very gradual process and requires a lot of effort on the forefront of all the channels. Pros: You’ll gain a better brand recognition by providing and the right content and solving the materialistic/information needs of your customers. You’ll also position yourself as the industry expert to consumers. Cons: You need a website with specific functionality like blog page, email subscription signups, etc. but these are fairly simple and are very commonly used by businesses online. It takes a lot of patience and hardwork to make your web pages to rank on top in the search rankings. You’ll also need to establish a decent following on social media for your content to be shared widely. All of this takes time and effort. Weighing It All Up Outbound marketing campaigns are undeniably successful in the short period of time. But when you stop funding your outbound campaigns, you are likely to disappear from the hearts and minds of your potential customers very quickly. It has been shown and is fact that Outbound marketers spend 40-70% more than their counterparts in the inbound marketing segment, and has lower and harder to measure ROI. The reasons are logical: people are sick of clicking on bombarded adverts and messages and they right away move away from them- they would want to get engaged in conversations just like Inbound Marketers employ. If you use outbound marketing then you must prepare yourself for facing ad blocking techniques, which by the way many people all over the world have enrolled for. Inbound marketers prove their much worth while advertising for their firm and are better advertisers than Outbound Marketers. ...
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