117.95% Increase in Conversions for A Motorbike Business.
63.40%
Users increased
62.93%
New Users increased
667.12%
Sessions increased
The Client
Industry: Motor Vehicle
Our client is a well-recognized business in Canada; they deal with a wide range of pocket bikes, super pocket bikes, Mini Chopper Motorcycles, ATV, Scooters, & Dirt bikes for children and adults. The industry vertical they come from has a lot of local competition. Several businesses like theirs would target the same audience to fetch more sales and earn more revenues.
They wanted to attain a more significant share in such a locally competitive market. For the same reason, they were looking for a potent agency that could be their digital marketing partner, which could help them drive more traffic and clients.
The Challenge
High Local Competition
The client operates in a highly competitive local motorbike market, requiring strong visibility in Google SERPs.
Outdated Content
The website content was disorganized, inconsistent with current trends, and not aligned with the needs of their target audience. The existing content had to be replaced or modified to meet both Google's algorithmic expectations and customer interests.
Lack of SEO and Content Strategy
To perform better in SEO, a comprehensive content generation and optimization strategy was needed.
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The Solution
SEO Content Strategy Optimization
Due to a lack of information on their webpages, search engines could not index their pages correctly; hence it did not help them to rank. We implemented SEO content strategies to improve their visibility on search engines to get traffic to their website.
Website Audite
We had to implement an inclusive website audit to ensure that their website aligns with the current SEO standards.
Code Optimization
We fixed technical issues to ensure proper indexing by search engines.
Metadata
We improved titles, descriptions, and headers to align with SEO best practices.
Quality Backlinks
We built high-quality backlinks to increase the website's authority.
User Experience
We enhanced contact forms and added clear CTAs to boost engagement and conversions.
The Results
Organic Traffic
- Users increased by 63.40%.
- New Users increased by 62.93%.
- Sessions increased by 667.12%.
Goals Conversion (Organic)
- Goals Completion – increased by 117.95%
- Goal Conversion Rate – increased by 30.42%
Conclusion
Reconceptualizing content was a challenging task, but our SEO professionals and content curators overcame those obstacles. Within the first three months of implementing our new strategies, our client was able to experience a rise in organic traffic, website visibility, and goal conversion. Due to our targeting capabilities, we could enhance their sessions and website traffic.