120% Organic Traffic Growth For A Professional Law Firm Based In California
19.05%
Increase in Users
222.05%
Increase in Pageviews
15.76%
Increase in Goal Completion Rate
The Client
Our client owns one of the most powerful law corporations in Louisiana. To date, they have retrieved more than $1 Billion in verdicts and settlements. As the owner of a leading law firm, they manage severe and catastrophic personal injury cases. Lawyers from their firm showcase a vast array of expertise and skills, which has helped them gain success in cases involving drug and peddling charges, automobile accident charges, charges on trucking, boating, railway, and aviation accidents cases on product liability, etc. In addition, their trained associates and legal assistants use modern practice management systems such as digital technologies to market their services.
The Challenge
Sluggish Website Performance
The client's website was slow and sluggish, leading to longer load times and decreased user engagement. This poor performance significantly affected their traffic, resulting in high bounce rates and fewer repeat visitors.
Low Organic Search Traffic
The website struggled to attract organic traffic due to inadequate SEO practices. It lacked the integration of relevant keywords, especially long-tail search terms that are critical for targeting specific user queries and enhancing search engine visibility.
Outdated Content
The website contained a considerable amount of outdated content. This negatively impacted user interest and search engine rankings, as fresh and relevant content is crucial for retaining visitors and maintaining SEO performance.
Lack of Backlinks and Authority
The client had a weak network of backlinks, which are essential for building website authority and credibility. This deficiency in quality backlinks limited the website's ability to rank higher on Google SERPs, impacting its visibility and discoverability.
Poor User Retention
Due to slow performance and outdated content, the client experienced a low percentage of repeat visitors. This issue compounded the problem of low organic traffic and contributed to a lack of sustained engagement and user retention.
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The Solution
Content Marketing And Optimization
For achieving success via organic campaigns, curating top-notch content is essential. Our content experts created premium articles, blog posts, and case studies that were easy to read, engaging, and ranked well. We develop industry-specific links that drive quality referral traffic.
Comprehensive Onpage Optimization
We analyzed the current position of our client’s website in organic search, after which we performed an audit. We recognized several shortcomings of their website, based on which we made minor modifications to enhance their search engine preferability. In addition, we deep-dive into content analytics to create enriching SEO strategies.
Linking Strategy
We found that existing links were irrelevant and manipulative. After performing an extensive link audit, we analyzed crawling, keyword targeting, technical errors, and internal linking. We made sure that we target relevant directories with supporting keywords to increase their client base, looking for businesses related to their niche.
The Results
Organic Traffic
- Users increased by 119.05%.
- Sessions increased by 120.33%
- Pageviews increased by 222.05%.
Goals Conversion
- Goal completion increased by 155.06%
- Goal Completion rate increased by 15.76%
Conclusion
Our SEO strategy improved the client's website by fixing sluggish performance and improving content. We saw increased organic traffic and better search engine rankings. Our quality backlink network and updated content helped the law firm attract more visitors, improving its credibility and client base.