15% Rise in Client Acquisition for a Leading Vegan Foods Manufacturer.
15%
Rise in Client Acquisition
6.6x
ROI Generated Via Ecommerce
5.9x
ROI Generated Via Different Advertising Channels
The Client
Industry: Food
Our client is a premier vegan food manufacturing company established in the United States of America. They sell delicious frozen vegan meals, vegan canned foods, sauces, cereals, etc. They market their brand through eCommerce platforms like Amazon and sell directly to consumers through their website. Our client wanted a powerful marketing mix to list themselves as a “category leader” in a highly competitive market. They wanted to maximize their business revenues and align their sales funnel with multiple digital channels that could help them get more customers.
The Challenge
Optimizing DTC Strategy
The client needed to expand its Direct-to-Consumer (DTC) reach in the eCommerce food industry, but lacked a clear approach to customer segmentation and effective touchpoints.
Funnel optimization
The client’s existing funnel strategy was not optimized, resulting in inefficient customer conversion and low business growth.
High Customer Churn
A high churn rate was affecting profitability, necessitating improved customer retention strategies.
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The Solution
DTC Strategy
Our team developed a data-driven DTC strategy that used customer segmentation to identify new market opportunities and to leverage the Amazon Marketplace as a significant growth channel, optimizing our client's presence on this platform.
Improved Funnel Marketing
We optimized the existing funnel marketing strategy, tailoring marketing messages to diverse buyer personas. This involved creating multiple targeted messages to engage potential clients at various touchpoints.
Data-Driven Marketing and CRO Optimization
To reduce customer churn, we employed data-driven eCommerce strategies, focusing on Conversion Rate Optimization (CRO) and targeted paid campaigns during specific periods. We also strengthened SEO marketing to boost organic traffic and lead generation.
Conclusion
To develop a successful brand in the eCommerce vegan food industry, one must identify the most profitable potential market segments. You also need to understand a diverse range of customer personas to reap the full potential of your marketing funnel. With our agile eCommerce growth strategy, our client was able to get more leads and clients. If you are looking for similar success, contact our experts and see how we can help your DTC business!