15K Organic Traffic Growth in 8 Months for this Construction Software Company
400
Transactional Keywords Page 1
15K
Organic Traffic Growth
25%
Increase in Conversion Rates for organic traffic
The Client
Our client is a construction industry focussed SaaS company that helps contractors, sub-contractors as well as enterprise construction corporates educate, integrate and automate their project management, take-off management as well as accounting and HR systems. They have been in business for over 35 years and are trusted by over 25,000 construction professionals across the United States.
The Challenge
Low Conversions
Lack of Consistent Conversations despite having significant traffic (8k/month)
Competing with Established Brands
They were unable to stand out from the leading competitors in their market.
Low Website Traffic
Stagnant Organic Traffic and Rankings for over 1 year.
Ready To Get Started ?
The Solution
Technical SEO Audit and Enhancements
We conducted a thorough technical audit to identify and rectify underlying website issues, focusing on site speed optimization, mobile responsiveness, and schema markup implementation.
On-Page SEO Revamp
We performed in-depth keyword research and optimized on-page elements—titles, meta descriptions, headings, and content—to align with target keywords and enhance relevancy.
Defining Unique Value Proposition (UVP)
Collaborating with the company, we identified unique strengths and positioned them as distinguishing factors in the market, emphasizing these across various channels.
Semantic SEO Integration
We leveraged semantic SEO techniques to enhance content relevance and semantic keyword incorporation, ensuring comprehensive user intent addressing and diversified keyword targeting.
Content Refresh & Optimization
We revamped our content strategy to align with user intent, creating engaging and informative content with clear, compelling CTAs. We also developed content that emphasized the company’s distinct advantages, crafting brand narratives highlighting unique offerings and value propositions.
Conversion Rate Optimization Techniques
Employing Conversion Rate Optimization (CRO) methodologies, we enhanced website usability, A/B tested CTAs, and optimized landing pages for better conversion rates.
The Results
Organic Traffic Growth 2022-23
Conversation Rate Improvement
Conclusion
Our efforts in getting the 400 transactional keywords to Page 1 significantly contributed to our substantial organic traffic growth of 15K. This improvement showcases our diversified and strengthened online presence. Moreover, our enhanced visibility as well as successful CRO techniques led to a notable 25% increase in conversion rates for organic traffic. This helped convert more leads for the business while growing more visitors throughout the campaign.