309% increase in Local Traffic through Geo-Targeting Campaign
309%
Increase in Local Traffic
25%
Increase in Organic Keyword Impressions
50x
Reduced Website Loading Time
The Client
The client runs a leading tutoring center in Westchester, New York which helps kids, students, adults and senior citizens alike get proficient in reading. For more than 35 years, our client has helped more 10,000 struggling readers get proficient in reading and hands down provide the best reading program in the area. They approached us to bring in more subscribers to their program.
The Challenge
Lack of Digital Strategy
The client had never invested in digital marketing. They were just surviving on their goodwill and word-of-mouth marketing. Which needed to change. So, we decided to set up and execute everything for them from scratch and that was really a challenge for us.
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The Solution
Improved Navigation
Our SEO experts found some major navigational flaws on our client’s website and fixed them instantly to increase the overall user experience.
Website Optimization
Our developers then worked on making the client’s website mobile responsive to attract mobile users on the web and to stay in Google's good books. All the heavy elements from the client’s website were optimized to increase its loading speed, again to stay in Google's good books.
Keyword Research
Our SEO experts then researched our client’s industry vertical and chose the best keywords that our client absolutely needed to rank on to attract users. The chosen keywords were then incorporated into our client’s website’s meta-structure and content with the help of our content writers to attract the attention of relevant web searchers.
Content Strategy
With the help of our content writers, we started blogging for our client to showcase our client’s authority in the niche and to regularly put out new content that helped improve their overall local visibility.
Local SEO
They fired up their local SEO efforts by submitting business information on relevant directories, incorporating high-search-intent local keywords in their content, and optimizing their local citations.
Backlink Building
We actively built backlinks for our client’s website by sharing blogs on social media and other social bookmarking websites and by partnering with other authoritative blogs in our client’s niche via guest posts.
Conclusion
We improved the client's online visibility by making their website better, creating engaging content, and focusing on local search results. This led to more people visiting their site and signing up for their programs. We used a well-rounded digital marketing strategy to help the client make a bigger difference in their community.