39% Growth in Organic Traffic for a Luxury Housing Company
39.25%
Increased Users
39.29%
Increased New Users
41.41%
Increased Sessions
The Client
Industry: Real Estate
Our client owns a premium apartment community in Lafayette, Louisiana, that offers one, two, and three-bedroom apartments with vaulted ceilings and upscale amenities. The apartment is gated, pet-friendly, and offers amenities like a pool, movie theater, and car care center. Due to pandemic-related challenges, they want to attract more local website traffic and high-intent leads by highlighting their unique features and personalized service, ultimately driving more conversions and new leases.
The Challenge
Limited Low Visibility
Low Below-average website visibility
Lack of referral traffic
Low client acquisition and referral traffic.
Poor User Engagement
Low engagement and a lack of brand presence
Low Traffic
Driving new and unique user traffic was challenging
Ready To Get Started ?
The Solution
Keyword Strategy
We performed competitor analysis and evaluated niche data. We also curated an extensive list of keywords that could help them drive more traffic. We created a content map that made their web pages, blogs more authoritative.
Robust Content Marketing
After outlining our content map and performing market research, our team curated a set of content marketing strategies. Our content writers delivered niche-specific content that highlighted their service offerings.
Earning Customer Trust Through Citations
Our client’s website ranked up efficiently, which resulted in better visibility. We also boosted their online authority by implementing page optimization such as NAP citations across various trusted sources.
The Results
Organic Traffic
- Users increased by 39.25%
- New Users increased by 39.29%
- Sessions increased by 41.41%
Impressions & Clicks
- Total clicks increased from 1.59k to 2.39k
- Total impressions increased from 239k to 245k
Conclusion
Saffron helps its clients strengthen their online presence and brand authority, which makes their businesses appear more enticing and credible to customers. We also offer in-depth reports to the companies we work with.