44% increase in Local Traffic in 2 Months
44%
Increase in Local traffic
30%
rise in organic search traffic
25%
Increase in Customer Engagement
The Client
Incorporated in 1990, the client runs a full-service design-build company based in Pennsylvania. The client has been building and remodeling houses in the state with the best design, quality, and craftsmanship and is now renowned to be the best in the business in Southern Pennsylvania. The client came to us with a simple request – to bring more business to them.
The Challenge
Breaking Through Competition
The business niche our client was in had a lot of competition. So, standing out from the noise and making a name for our client in the digital space was really a challenge for us.
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The Solution
Mobile-First Optimization
The site’s design and loading speed were fine, but it lacked responsiveness, and our client was losing a lot of business by not having a website optimized for mobile. We changed that for them.
Content-Driven Blogging
The client also didn’t engage in blogging. Our team of content writers was given the task of creating in-depth, informative blogs for our client which displayed their knowledge in this field remarkably.
Hyper-Local Keywords
When it came to incorporating money keywords in their site’s metadata and content, and to get an edge on our client’s competition, our SEO experts decided to target hyper-local keywords for our client to attract searchers looking to take up house remodeling services nearby.
Set-up Google My Business
To amplify our client’s local SEO potential even further, our SEO experts claimed their ‘Google-My-Business’ profile and added all the relevant information to it to better inform local searchers.
Strategic Local Citations
Started listing our client’s business citations in relevant, authoritative local directories like Angie’s List, Yelp, and more to get in front of local searchers.
Customer Review Engagement
We actively started asking for genuine reviews from our client's past customers to up their local SEO game even further.
Conclusion
Saffron’s strategic approach increased local traffic in just two months. By improving mobile responsiveness, optimizing for hyper-local SEO, creating quality content, and amplifying local directory presence, we helped the client stand out in a competitive market.