Achieved first page of Google with Through Organic Search Campaign
7
Keywords Ranked on 1st Page
55%
Increase in Organic Clicks on Targeted Keywords
26%
Increase in User Interaction with Call-to-Actions
The Client
The client is a premier PMP training institution that aspires to become the world leader in this sector. Operating in many countries, from Singapore to the United States of America, the client has a promising reputation in the market. Their official website was intended to capitalize on the growing market and provide the most cost-effective and student-friendly educational services at a competitive price, but they were facing difficulty attracting visitors to their website and asked for our help.
The Challenge
High Competition
When it comes to marketing training institutions, it takes a lot to stand out from the noise and leave a mark on audiences. We had to work on building a distinct brand for our client that will help them do so.
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The Solution
Website Audit
In the initial SEO audit of their website, our SEO experts found almost 80 ‘not-found’ pages on their website which needed to be taken care of on priority.
Website Optimization
The website was unresponsive. We developed it to be responsive and optimized it to be SERP-friendly.
Keyword Research and On-Page SEO
Based on extensive keyword research, we added relevant keywords on the client’s web copy and meta-structure to enhance search engine exposure and attract relevant traffic.
Link Building and Content Promotion
To improve the overall traffic, putting our content team and SEO team together, we published in-depth, keyword-rich blogs for our client to mark their authority in the industry. Our content marketers published and promoted the content on a variety of niche-specific, high-authority websites to generate traffic and link juice.
Social Media Marketing
Parallel to Blogging and Link building, we worked on branding for the company on all social media channels and targeted users through ads and promotions to generate visibility and engagement.
PPC Campaign
In addition to organic, at every admission season opening, we ran a highly targeted and geo-specific PPC campaign.
The Results
Conclusion
Google takes the overall website experience very seriously. Slow loading speed, complex navigation, and not having a mobile website are some of the factors that can force your website visitors to bounce easily and can easily hurt your search engine rankings. Optimize your site for user-experience factors and see it climb the SERP ladder without much marketing efforts.
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