50 Qualified Leads Per Month for a Local Law Firm in Miami!
24%
Improved Organic Traffic
24%
Increase in New Users
30%
Increased Mobile Users
The Client
Industry Legal Services
The law firm is based out of Florida and specializes in personal injury cases.They, avoid representing big businesses or insurance companies since they are devoted to working with individuals who need a strong legal ally. With cases ranging from medical and dental malpractice, wrongful death, automobile accidents, civil rights claims, workplace injuries, maritime law, sexual assault, and others.
They were looking for a digital marketing partner who can help them generate qualified leads for their practice.
The Challenge
Revamping Online Strategy:
The client believes in serving the ‘common man’ seeking justice. However, targeting their potential clients was becoming a hassle, so they wanted us to revamp their online presence and provide them with an effective marketing strategy that would help them increase qualified footfall on their website.
Ready To Get Started ?
The Solution
Initial Inspection
We started by thoroughly inspecting the website. We found that it was struggling with content marketing and had a low Search Engine Ranking.
Market Research
Our team conducted comprehensive market research and identified search trends based on customer demography and behavior to identify the best keywords that would transform and enhance their reach.
Content Optimization
Our content team worked on their web pages to make them more informative and better formatted.
Legal Marketing
The legal marketing team aggressively worked towards promoting their content to ensure better visibility and qualified traffic.
Video Promotion
We promoted their videos on YouTube to engage the video community about their practice and information nuggets.
Conclusion
Saffron’s strategic marketing strategy significantly improved the law firm's online presence, leading to a substantial increase in organic traffic and new users. The improved content and targeted promotional efforts also attracted a broader mobile user base.