50% Revenue Growth in Multilingual SEO Campaign
50%
Increase in Revenue
28.7%
Increase in Organic Traffic
50%
Improvement in Page Load Speed
The Client
The client is a leading retailer of Interior Decor products operating across 8 european countries. The business has been operational for more than 8 years and their online visibility was stagnant. The client partnered with us in March 2018 with the objective of organic growth across all 8 domains including a boost in revenue.
The Challenge
Localized Traffic Segmentation
Identifying Local Traffic groups to target content and paid marketing efforts to generate traffic as well as sales.
Website Optimization
The client had 8 multilingual domains that targeted 8 respective countries. Each location's website was in its local language, and it needed to be optimized and marketed in that language.
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The Solution
Localized Keyword Research
Location Specific Keyword Research and Optimization were performed on all 8 domains based on their respective country and target audience search trends.
Technical Site Optimization
Optimizing the website from a technical standpoint and making sure each website adheres to Google’s Optimization checklist.
Google Ads
Create several focus Ad Groups on Google Ads targeting specific audiences across all 8 countries.
Content Marketing
Identifying and publishing Multilingual Content on different high-quality websites. Content Repurposing and Remarketing across multiple audience groups to tap into the right audience set.
Ads Optimization
Analyzing User Behavior and Search trends to fine tune Ads targeting to improve their ROI.
Conclusion
Strategic optimization and targeted marketing across 8 multilingual domains significantly increased the client's organic visibility and revenue within four months.