60%
Increase in Organic Search Traffic
22%
Growth in Conversions from Referral Traffic
19%
Increase in Conversions Rate
The Client
The client is an airport taxi transfer service providing the cheapest available options of private transfers and shuttle transfers from an airport, and is operating at almost 500 airports in various countries across the globe!
They compare airport transfer prices from hundreds of suppliers worldwide to offer their customers the lowest possible price without compromising the quality of service
The Challenge
Lack of Digital Exposure
They recently expanded their service to the tours & excursion space and were already working with a properly planned out operational structure, all they needed was some online exposure to take their service to the next level and increase their reach exponentially
Ready To Get Started ?
The Solution
Website Audit
Performed a complete website audit to figure out shortcomings in their website’s SEO structure, content, backlinks, design and site’s overall responsiveness. –
Competitor Analysis
We used tools like Ahrefs and SEMrush to determine their competitors' backlink profiles and keywords they were ranking for.
Keyword Research and Optimization
Using the same tools, targeted those keywords and pulled out other high-traffic keywords that people were searching for on a regular basis which was relevant to their business model. Created landing pages based on all the collected keywords to gain some traffic and exposure.
Backlink Building
Partnered with many blogs and guest posted on high authority websites to get acquainted with a larger audience, create value for readers and gain some quality backlinks
Content Marketing Strategy
Consistent efforts were made in marketing the created content to maintain a steady flow of traffic coming to their website
Website Optimization
Optimized their website for mobile users to capture traffic coming from various handheld devices. Increased their overall site’s responsiveness and reduced the site’s loading time to decrease bounce rates and boost conversions.
Conclusion
Our SEO strategy improved the client's website by fixing sluggish performance and improving content. We saw increased organic traffic and better search engine rankings. Our quality backlink network and updated content helped the law firm attract more visitors, improving its credibility and client base.