A 100.78% Growth In New Website Users By Using Our Technical SEO And Content Strategies
100.78%
Increase in New Website Users
80.98%
Increase in Session
97.17%
Increase in Users
The Client
Our client is a well-known accounting firm from Denver, United States Of America, that offers its clients top-notch tax assurance, bookkeeping, and finance consulting services. Being a successful business, they have an established name in the market. However, their team realized that they could achieve more by optimizing a few aspects of their online business. Due to this reason, they contacted Saffron Edge.
The Challenge
Low Organic Traffic
Our clients’ accountancy website received less than 600 visitors per month. They wanted our team to increase their website’s organic traffic, due to which we had to implement powerful search engine optimization techniques.
Technical SEO Issues
We had to fix all the broken links as their presence indicates to the search engines that the website is not up to date. The presence of broken links was hurting their website’s exposure, due to which website traffic was minimal. Some of their web pages were not indexed, they had broken images, and alt tags were missing. Hence, our team had to perform site auditing to fix all the technical SEO issues.
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The Solution
Keyword and Competition Research
Our client needed a robust keyword strategy and competition research. For the same reason, we had to perform a keyword gap analysis and found semantically related keywords.
Content Optimization and Formatting
We did content formatting to optimize content for readability. Our content team wrote several relevant and keyword-rich guest posts for numerous websites and optimized their local citations.
Technical SEO
Their website required On-site work, as the existing website prevented them from attaining higher rankings. Hence, we had to perform a technical SEO audit. Apart from that, they needed Off-site SEO strategies; thus, we had to list them on other websites using our link-building strategy.
The Results
Organic Traffic
- Users increased by 97.17%.
- New Users increased by 100.78%.
- Sessions increased by 80.98%.
New Users
- Users increased by 67.60%.
- New Users increased by 67.81%.
- Sessions increased by 67.81%.
Conclusion
Multiple elements were fixed, from fixing technical SEO issues and curating new content to revamping the existing website content. A challenging task for our SEO professionals, yet their industry-proven tactics helped them in resolving these issues.