Video Creation SaaS Company: 10K Organic Traffic Growth in 6 Months!

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325

Transactional Keywords Page 1

10K

Organic Traffic Growth

25%

Increase in Conversion Rates for organic traffic

The Client

Industry: Videography

Our client is a video creation platform that helps content marketers or anyone who wants to convert long-form content like e-books, blogs, demos, and webinars into short-form video formats. They have been in business for over four years and are trusted by over 1,000+ marketing professionals across the United States.

The Challenge

Lack of conversions

The pages had high impressions but low clicks (reaching up to 12k/keyword on average).

Bad user experience

The client was facing dropouts before signing up for demo requests.

Lack of Visibility

Stagnant traffic despite adding new content pieces.

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The Solution

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Technical SEO Audit

To analyze the website rankings, our team did a thorough SEO audit in July 2023 using Screaming Frog and Ahrefs. The audit revealed many issues around sitemap, broken links, page speed, and indexing. The SEO team made all the rectifications, which helped improve page speed optimization, Google rankings, and user experience.

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On-Page SEO

The meta titles and descriptions were optimized. Interlinking was done to get link juice to the desired pillar page/s in the clusters. This helped attract visitors with higher search intent to our product pages.

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Semantic SEO Integration

We leveraged semantic SEO techniques to enhance content relevance and semantic keyword incorporation, ensuring comprehensive user intent addressing and diversified keyword targeting.

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Content Refresh & Optimization

Content pages were revamped with high-search-intent keywords and content. An aggressive influx of blogs around the clusters helped get the client’s website on page 1 of Google Search Engine Results.

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Conversion Rate Optimization Techniques

Created CTA buttons with a hook to entice the visitor into giving us MQLs. Product pages were given pop-up banners to remind the user to sign up.

The Results

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Conclusion

By the end of 6 months in December, 2023, our efforts in getting the 325 transactional keywords to significantly contributed to our substantial organic traffic growth of 12K. This improvement showcases our diversified and strengthened online presence. Moreover, our enhanced visibility and CRO techniques led to a notable 25% increase in conversion rates for organic traffic. This helped convert more leads for the business while growing more visitors throughout the campaign.

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