Video Creation SaaS Company: 10K Organic Traffic Growth in 6 Months!
325
Transactional Keywords Page 1
10K
Organic Traffic Growth
25%
Increase in Conversion Rates for organic traffic
The Client
Industry: Videography
Our client is a video creation platform that helps content marketers or anyone who wants to convert long-form content like e-books, blogs, demos, and webinars into short-form video formats. They have been in business for over four years and are trusted by over 1,000+ marketing professionals across the United States.
The Challenge
Lack of conversions
The pages had high impressions but low clicks (reaching up to 12k/keyword on average).
Bad user experience
The client was facing dropouts before signing up for demo requests.
Lack of Visibility
Stagnant traffic despite adding new content pieces.
Ready To Get Started ?
The Solution
Technical SEO Audit
To analyze the website rankings, our team did a thorough SEO audit in July 2023 using Screaming Frog and Ahrefs. The audit revealed many issues around sitemap, broken links, page speed, and indexing. The SEO team made all the rectifications, which helped improve page speed optimization, Google rankings, and user experience.
On-Page SEO
The meta titles and descriptions were optimized. Interlinking was done to get link juice to the desired pillar page/s in the clusters. This helped attract visitors with higher search intent to our product pages.
Semantic SEO Integration
We leveraged semantic SEO techniques to enhance content relevance and semantic keyword incorporation, ensuring comprehensive user intent addressing and diversified keyword targeting.
Content Refresh & Optimization
Content pages were revamped with high-search-intent keywords and content. An aggressive influx of blogs around the clusters helped get the client’s website on page 1 of Google Search Engine Results.
Conversion Rate Optimization Techniques
Created CTA buttons with a hook to entice the visitor into giving us MQLs. Product pages were given pop-up banners to remind the user to sign up.
The Results
Conclusion
By the end of 6 months in December, 2023, our efforts in getting the 325 transactional keywords to significantly contributed to our substantial organic traffic growth of 12K. This improvement showcases our diversified and strengthened online presence. Moreover, our enhanced visibility and CRO techniques led to a notable 25% increase in conversion rates for organic traffic. This helped convert more leads for the business while growing more visitors throughout the campaign.