How we helped a doctor booking application Increase its Customer Acquisition Volume
279%
Increase in Organic Traffic
168%
Increased Signups through Social media campaigns
200%
Increase in Revenue
The Client
Our client is an ISO-certified manufacturer and supplier of nanoparticles, nanopowders, CNTs, and micron powders. They have clients from all across the globe, which includes large industry groups. They specialize in manufacturing advanced engineered materials that fulfill the demand of the industry clients.
The Challenge
Lack of Brand Visibility
Being new to the market, they needed to stand out and attract attention amid established competitors. They wanted to grow their user base while minimizing marketing costs, requiring a strategy with high conversion rates and low expenditure.
Omnichannel Strategy
To reach a diverse audience, they required a coordinated marketing approach across social media, search engines, and email.
Lack of Content Strategy
We need to create high-quality content, graphics, and videos that make an impact, maintaining consistency across all channels. The strategy needed to maximize returns on a limited marketing budget, demands careful ad spend management.
Ready To Get Started ?
The Solution
Targeted Content Creation
Our team began the process by identifying the targeted audience post a brainstorming session with the client. Once the buyers’ persons are laid out, we engage our first step by creating engaging content for users. This was done to connect and engage a large community of targeted users
Competitive Analysis and Keyword Strategy
A deep competitive analysis was conducted to determine how competitors were performing over search engines and how we could list down top converting keywords that would further bring in the users.
Social Media Campaigns
We also designed over 15 Social media campaigns to land users on the website through our laser targeting which bought numerous users to the website and eventually increased customer acquisition for our client
The Results
279% Organic Traffic through Google & Bing
168% Sign up through Social media campaigns
Conclusion
The omnichannel strategy resulted in a 279% increase in organic traffic and a 168% boost in social media sign-ups, leading to significant user acquisition and revenue growth.