280% Increase In Traffic With Powerful SEO & PPC Campaigns
280%
Increase in Traffic
280%
50
out of 60+ targeted keywords Secured First-page Google rankings
50%
Increase in online visibility
The Client
The client is a leading provider of electronic repair services in Hamilton, USA, dealing with repairing PCs, Macs, game consoles and Mobiles on a daily basis. They decided to go the online way and exponentially increase the reach of their services by getting in front of more audiences in Hamilton and partnered with us for the same.
The Challenge
High Competition for Visibility
Repairing services in Hamilton’ is a crowded niche and securing Google’s top real estate for anyone in this niche is no walk in the park.
Creating High-Quality Content
Our client industry demands providing real value through blogs which means creating in-depth articles about how to repair just about anything at the ease of one’s home. Creating this content requires technical expertise, and clear and concise instructions, including multimedia elements like images and videos.
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The Solution
Keyword Research and Optimization
Our client specifically wanted us to focus on selling their ‘Apple repairing services’ as most people in Hamilton use Apple. So, targeting that keyword was a priority for us. We also extensively researched their niche and their competitors to select 60+ high-opportunity keywords that resonated well with what they do.
On-page SEO and Interlinking
We wrapped all their website and blog content around those specific keywords and created an internal linking structure to smoothen the website's overall navigational flow, thus improving the SEO.
PPC Campaign
We optimized the content on all the landing pages wrapped around those selected keywords and ran a proactive PPC campaign to get those pages in front of the people who are most likely to convert.
Social Media & Blog Marketing
We also launched aggressive Social Media and blog marketing campaigns to create more buzz around our client’s repair services in Hamilton.
Conclusion
SEO is a great marketing strategy that can single-handedly bring you a myriad of traffic, the condition is that you do it well and provide value to your users every step of the way as you do it. The above case-study is a perfect example of SEO doing all the legwork for a company if done right. And we have a knack of doing it right!