Building Brand Authority for a European B2B Company!
46.32%
Increase in Users
51.17%
Increase in New Users
1.6K
Organic keywords
The Client
The client provides advanced B2B contact data for sales and account-based marketing to clients worldwide. The data platform covers sectors ranging from Advertising / Media / Publishing to Aerospace to Hospitality amongst others. They specialize in validating their contact base to ensure quality data.
The Challenge
Low Website Traffic
The aim was to increase website traffic for the brand to help increase engagement and drive more qualified visitors to their sites which is directly proportional to their business growth.
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The Solution
Market Analysis
Relevant data and analysis helped us devise the perfect marketing strategy, in line with current trends, to influence consumers' buying patterns.
Keyword Research and Optimization
We enhanced the search engine rankings of our client’s website by delivering quality, keyword-based content that not only helped build credibility but also garnered trust from the audience. Making the client’s content approach informative and accurate gave their users a positive and useful experience, resulting in good traffic generation!
The Results
Goal Completion increased by 49.24% and Goal Conversion Rate increased by 19.20%
The organic keywords stand at 1.6K and backlinks at 17.9K from 304 referring domains.
Conclusion
Our marketing strategy boosted our B2B client's website traffic and engagement. Organic users increased by 46.32%, with new users up by 51.17%. Goal completions were achieved by 49.24%, and the goal conversion rate grew by 19.20%. Overall, we saw strong growth and improved business outcomes.